Marketing Manager Consumer Resume Sample

4.7
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Lamont Altenwerth
335 Zulauf Curve,  Dallas, TX
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Work Experience


Consumer Product Marketing Manager
03/2018 - PRESENT
Chicago, IL
  • Serve as the overall digital team lead for online subscription generation by ensuring best practices are implemented across your brands
  • Keep abreast of digital media consumption and usage trends – particularly social media behavior and the shift to mobile
  • Continually monitor competitive sites, as well as other e-commerce sites, in order to ensure that our brands are using best practices to drive revenue
  • Lead, develop and mentor 1 direct report
  • Define and lead Go-to-Market Strategy, ensuring successful product launches
  • Identify and prioritize product opportunities, buyers, and use cases
  • Optimize consumer interactions to drive acquisition, engagement, and monetization
VP Senior Marketing Manager, Consumer Segment
12/2013 - 12/2017
Dallas, TX
  • Define and deliver effective customer-driven messaging and positioning
  • Keep track of competitive landscape and conduct market research
  • Demonstrate creativity and innovation in your day-to-day work
  • Experience in product marketing for internet and/or consumer technology
  • Plan and lead successful product launches for some of Facebook’s most well known products and features
  • Experience in marketing, product management, or consulting in internet and/or technology
  • Experience launching successful outbound campaigns
Marketing Manager, M Consumer Business Group
12/2008 - 07/2013
Phoenix, AZ
  • Execute the consumer-facing online selling strategy by implementing annual marketing plans, expense and production budgets
  • Grow online subscription volume by creating and executing a robust testing agenda – improving response rates on both upfront creative and order form conversions
  • Set up online promotions and testing in systems, and collaborate with external agencies and partners to obtain assets and fulfill promotions
  • Oversee the development of creative assets, cover image updates and brand promotions
  • Work closely with brand and tech teams to optimize sites for subscription production, while taking into account the user experience and ad sales requirements
  • Analyze subscription activity (orders, revenue, profitability) and web metrics for presentation to editors, publishers, and management team
  • Assist in strategy and marketing efforts for all digital products (subscriptions and other)

Education


American InterContinental University - Atlanta
2003 - 2007
Mba's Degree in Business

Professional Skills


  • Strong composure, judgment, negotiation skills, influence, and leadership skills
  • Strong events organisational skills and proven ability to interface with senior stakeholders
  • Proven analytical and problem-solving skills with a results-oriented mindset
  • Strong copywriting skills (able to translate financial product brief into consumer-centric copy)
  • A strong leader and excellent communicator who can drive consensus and articulate program recommendations and trade-offs to senior executives
  • Strong consumer orientation and a passion for marketing- with past experience working across consumer brand(s)
  • Experience in consumer brand marketing, journalism, strategy consulting and/or content marketing

How to write Marketing Manager Consumer Resume

Marketing Manager Consumer role is responsible for digital, events, travel, design, reporting, planning, advertising, marketing, database, retail.
To write great resume for marketing manager consumer job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Manager Consumer Resume

The section contact information is important in your marketing manager consumer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Manager Consumer Resume

The section work experience is an essential part of your marketing manager consumer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager consumer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager consumer position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Manager Consumer resume experience can include:

  • Experience sourcing and managing international agencies
  • Wealth marketing or banking experience is a prerequisite
  • Websites, CRM, Search (SEM/SEO), Social, Mobile and Broadcast, while appropriately prioritizing and ensuring strategic alignment to the goals of the brand
  • Experience thriving within a dynamic, rapidly changing environment
  • Experience in product marketing for internet and/or consumer technology
  • Proven track record in successfully partnering within cross-functional organizations

Education on a Marketing Manager Consumer Resume

Make sure to make education a priority on your marketing manager consumer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager consumer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Manager Consumer Resume

When listing skills on your marketing manager consumer resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing manager consumer skills:

  • Excellent strategic planning skills; demonstrated success building buy-in for an innovative and bold vision
  • Hands-on experience developing and executing integrated marketing campaigns, including experience with brand-building / acquisition marketing tactics
  • Experience constructing strategy and creative briefs, providing feedback and delivering engaging creative with stories
  • Experience partnering with and influencing product & cross-functional teams to identify and bring to market solutions with consumer benefit
  • Experience in marketing and/or business consulting
  • Experience in marketing, product management, or consulting in internet and/or technology

List of Typical Experience For a Marketing Manager Consumer Resume

1

Experience For Consumer Product Marketing Manager Resume

  • Managing and Measuring Work - Structure marketing programs so that benchmarks can be set and results achieved. Recommend and implement measurement methodologies and analyze program performance on an ongoing basis to ensure continual improvement
  • Resource Management - Own quarterly budget planning and vendor management. Conduct quarterly planning to ensure budget and resources are allocated to support upcoming program requirements for new product introductions or sustaining needs. Closely manage vendors to ensure quality support and execution of programs
  • Your role includes management functional expertise and consulting during design and development marketing and communication projects
  • A successful track record in B2B product marketing with leading brands
  • Experience in marketing digital advertising products highly and/or publisher marketing desirable intelligent quick learner with an analytical orientation, strategic vision, consensus building skills, and consultative style Ability to collaborate cross-functionally to optimize resources and leverage knowledge to gain competitive advantage
  • Demonstrated ability to positively influence people across all functional areas of an organization Exceptional communication and interpersonal skills with the ability to listen effectively, socialize ideas across functions, and articulate the vision of the company, both internally and externally
  • Expertise in Keynote, Pages and Photoshop skills
2

Experience For VP Senior Marketing Manager, Consumer Segment Resume

  • Experience with agency management, acquisition marketing operations, platforms and technology
  • Exceptional attention to detail Innovative with a critical/creative thinker mindset
  • Analyze consumer needs and identify/prioritize problems and new opportunities. Stay connected with how our product is evolving and evolve our outbound marketing agenda and strategy to align
  • Develop and ensure consistent usage of positioning, messaging, targeting and channel strategies. Work with internal and external agencies to develop compelling creative briefs and produce differentiated assets
  • Ensure impactful testing agenda and measurement plan in place. Be accountable for reviewing program results to ensure continued improvement of marketing programs
  • Help build and manage our team's outbound marketing capabilities. Act as subject matter expert on planning and executing outbound campaigns on owned and paid platform
  • Lead and collaborate with cross-functional stakeholders (including Product, Research, PR, Design, Engineering, Analytics, Communication Planning, Creative and more) to deliver world-class product marketing programs
3

Experience For Consumer & Digital Marketing Manager Resume

  • Work experience in a corporate or startup environment
  • Working in a Consumer Product Marketing and or Consumer Marketing capacity (partnered with product management and/or engineering to represent market requirements and with relevant cross-functional partners to drive product launch strategy and ongoing lifecycle/engagement marketing)
  • Experience in eCommerce, partnering with product teams to identify and bring to market solutions with Consumer benefit
  • Plan and lead successful marketing campaigns to efficiently drive product awareness and adoption, including creative asset development, media planning, design tests, measure impact and learn through a results-driven mindset
  • Represent local business pages within the broader company, identifying and plugging into opportunities to integrate our products into company-wide community and SMB narratives
4

Experience For Marketing Manager, M Consumer Business Group Resume

  • Proven track record of consumer marketing in data - including market/segment sizing, forecasting, and working with analytics to understand campaigns after the fact
  • Lead and implement best in class GTM end-to-end consumer experience for ad launches
  • Great at storytelling

List of Typical Skills For a Marketing Manager Consumer Resume

1

Skills For Consumer Product Marketing Manager Resume

  • Experience in consumer brand marketing, video consumer internet products, or strategy consulting
  • Experience working in a consumer technology and/or corporate company
  • Relevant work experience in fields such as retail, brand management, or partner marketing
  • Strong understanding of financial levers and vendor investment
  • Experience in product marketing for internet and/or consumer technology
  • Experience in product marketing or product management for internet and/or consumer technology
  • Experience launching campaigns in the Latin America region
  • Experience launching campaigns in the Southeast Asia region
  • Strong knowledge of Retail fundamentals and vendor growth metrics
2

Skills For VP Senior Marketing Manager, Consumer Segment Resume

  • Effective in a fast-paced, entrepreneurial, startup environment
  • Experience in campaign development
  • Excellent cross-functional leader with the ability to work with remote teams
  • Experiencing using customer insights and data to deeply understand the customer base
  • Tracking and reporting processes, techniques and technologies
  • Serve as the link between Product and Marketing to ensure local marketing efforts reinforce best-performing value propositions and language
  • A track record of successfully influencing and partnering with cross-functional teams
3

Skills For Consumer & Digital Marketing Manager Resume

  • Act as the voice and advocate of the customer, ensuring our commerce products are adding value to people’s lives
  • Comfort working with, and synthesizing data into simple and intuitive communications
  • A track record of partnering with and influencing cross-functional teams
  • In consumer product marketing
  • Deep understanding of ecommerce industry
  • A proactive voice who is comfortable ensuring their opinions are heard
4

Skills For Marketing Manager, M Consumer Business Group Resume

  • Plan and lead successful consumer marketing campaigns to support personal video in partnership with product, communications, analytics, and other teams
  • A track record of partnering with cross-functional teams
  • Financial services marketing or experience, either within a mid-tier financial services company or equivalent marketing experience in a related industry (advertising agency, database marketing firms, etc.)
  • Partner closely with Research, Brand Marketing, and International teams to deeply understand market-specific user insights and planned marketing campaigns
  • Recommend a series of messaging and content strategies during the new user journey and work closely with Product, Engineering, Design, and Writing to execute and measure these tests
  • Office / cubicle work space with moderate noise level
  • Comfort with a fast-paced, often ambiguous environment
  • Know the people who use Facebook products and the problems they run into like the back of your hand
  • Be the voice of the Facebook consumer in Southeast Asia and have a pulse on cultural trends and happenings in the region
5

Skills For Consumer Product Marketing Manager, Goodwill Resume

  • Craft a compelling picture of what delights people about Facebook with quantitative and qualitative insights, and use that to influence product strategy, inform go-to-market plans, and develop external narrative and marketing programs
  • Experience in consumer internet or consumer technology
  • Experience in the consumer technology or internet industry
  • Effectively manage agency relationships (with the advertising agency of record (AOR), Digital, Media, and Database agencies) and cross functional IBT partnerships (with MABI, Public Affairs, CE, Sales Training, Medical, Regulatory, Legal and Promo)
  • Work closely with professional team to optimize marketing and brand effectiveness
6

Skills For Digital Marketing Manager, Consumer Marketing Resume

  • Work in a team-based environment to assess and provide a POV regarding market preparation, current market dynamics and competitive environment
  • Based on assessment, refine insights and tactics to maximize Elagolix launch
  • Manage projects and agencies within time and budget parameters
  • Strategy: Build the Foundation of a robust CRM approach including customer journey mapping, strategy and approach – this includes SOP’s, KPI’s, resourcing, budgets and plans
  • Builds scalable platforms, cost saving models for patient engagement across region and focuses on optimizing KPI’s: Lifetime value with brand, Frequency of Testing, brand advocacy, share protection, switching and basic customer service fundementals (satisfaction, awareness, top of mind, education)
  • Plan and lead successful product launches and ongoing marketing campaigns, educating people on how to use WhatsApp
  • Leverage quantitative and qualitative insights on people using WhatsApp to inform go-to-market plans
  • Be willing and able to flex between strategic and tactical/execution responsibilities
  • Develops specific goals, timelines, budgets, KPI’s for all programs
7

Skills For Marketing Manager, Consumer Electronics Resume

  • Translate complexity into simple communications
  • Develop and own a marketing strategy and plan to achieve consumer product goals, with an emphasis on building a food brand for Facebook and driving usage of our products in this space
  • Financial and performance focused individual with experience working on teams and executing work from concept to completion
  • Experience partnering with and influencing Product Management, PR, executives
  • Experience partnering with product & cross-functional teams to identify and bring to market solutions with consumer benefit
  • Track record in driving businesses or consumers to adopt product or service experiences
  • Develop 6-month marketing strategy and plan to achieve consumer product goals, with emphasis on driving Consumer awareness, usage, and retention
8

Skills For Consumer Product Marketing Manager, Commerce Resume

  • CRM lifecycle marketing with a data-driven mindset
  • Develop and own a marketing strategy and plan to achieve consumer product goals
  • Define our product's target audiences, core vale props and use cases, and develop a product narrative based on these
  • Plan and lead successful marketing campaigns to efficiently drive product awareness and adoption, including creative asset development and media planning: design tests, measure impact and learn through a results-driven mindset
  • Lead and collaborate with cross-functional stakeholders (including Product, Research, PR, Design, engineering stakeholders and more) to deliver world-class product marketing programs
  • Develop core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape, and other factors
9

Skills For Marketing Manager, Consumer Banking Group Resume

  • Help build and evolve product brand identity, identifying and supporting the delivery of impactful creative assets, including product websites, videos, brand campaigns, and more
  • Experience in consumer marketing or related discipline
  • Experience in product marketing
  • Interdependent partnering ability
  • Outward looking-Customer centric
10

Skills For Consumer Product Marketing Manager, Sharing Resume

  • Business and results driven
  • Create and communicate all new product messaging and benefits to advertisers via website, internal partners, email, private events, forum posts, video, infographics, and webinars. Partner with PR to spread the great news about success stories and new product features. Partner Marketing Success
  • Own the development and execution of our partner marketing strategy, including the creation of sales materials, quarterly business reviews and event marketing
  • Go-to-Market Strategy - Work with product managers, business development, marketing communications and PR on the development of product launch activities, press releases, and marketing materials
  • Evangelism - Build senior-level relationships with key stakeholders, both internally and with top partners
  • Conduct regular planning sessions focused on the successful sell-in and execution of marketing programs, ensuring overall marketing objectives are achieved smoothly

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