Marketing Automation Resume Sample

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Warren Lehner
8249 Jeromy Cove,  Detroit, MI
+1 (555) 204 5630

Work Experience

Director, Marketing Automation
03/2016 - PRESENT
Chicago, IL
  • Creating, managing and presenting an actionable Blueprints that align client’s requirements with ExactTarget Statement of Work
  • Lead and manage Rockwell Automation’s global marketing digital demand generation and customer acquisition enablement, segmentation, inbound/outbound and programmatic advertising capabilities
  • Advance Rockwell’s Digital Marketing technology stack to include
  • Act as a key Marketing leader for enabling Rockwell Automation’s Salesforce Automation platform, influencing and implementing Sales-Marketing integrated processes and capabilities between Microsoft Dynamics CRM and Marketing technology stack
  • Be a key contact for issues related to Marketo support
  • Proactively suggest marketing automation processes to fill Demand Gen gaps
  • In collaboration with the Marketing team, execute a multi-segment email marketing strategy designed to acquire, qualify and convert
Marketing Automation
04/2012 - 11/2015
San Francisco, CA
  • Develop a library of all communication materials
  • Ensure that deadlines are met for each project at each stage of production. Work with each person involved to uphold the communication goals
  • Partner with Operations to ensure data quality and integrity between SFDC and Marketo is maintained
  • Work with the content and design teams to create content, PPC and integrated landing pages in Marketo or LeadPages
  • Work experience in a business analyst (system administration) role supporting a Sales/Marketing organization
  • Creates, edits, and certifies requirements’ documents to ensure that project development meets the business needs
  • Executes projects and initiatives in full compliance with Vonage’s defined processes and controls
  • Experience supporting Sales and/or Marketing operations, with a thorough understanding of lead-to-revenue processing workflow (required)
Marketing Automation Intern
05/2006 - 03/2012
Dallas, TX
  • Create campaigns for marketing programs in and Marketo
  • Use knowledge of segments, personas and target accounts to ensure that proper messages delivered to the right person at the right account at the right time
  • Run reports and share results on all key email marketing metrics including delivery, opens, clicks, conversion, opt in / out
  • Coordinate various email campaigns, including the template designs, calls-to-action, and content used in our email sends
  • Learn, baseline and implement best practices; ensuring CAN-SPAM compliancy, optimized for mobile devices, timing and frequency, segmentation and personalization strategy, and craft great email copy
  • Project manage campaign execution in coordination with marketing team and other key stakeholders
  • Develop and manage the calendar of marketing emails, event invitations, and newsletters


Everest University - Lakeland Campus
2002 - 2006
Bachelor's Degree in Business

Professional Skills

  • Strong written and verbal communication skills/ problem-solving skills
  • Excellent organizational and communications skills with a strong attention to detail
  • Proven skill/experience in designing customer journeys and nurturing campaigns
  • Excellent problem-solving skills; someone who can be proactive and research solutions
  • Excellent time management skills, with the ability to handle the planning and execution of multiple projects
  • Excellent computer skills including MS Excel, Word, PowerPoint, and Outlook and Adobe CS
  • Excellent communication, presentation, writing and research skills

How to write Marketing Automation Resume

Marketing Automation role is responsible for reporting, training, communications, html, excel, basic, research, marketing, teamwork, retail.
To write great resume for marketing automation job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Automation Resume

The section contact information is important in your marketing automation resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Automation Resume

The section work experience is an essential part of your marketing automation resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing automation responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing automation position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Automation resume experience can include:

  • Experience with CRM and Tier-1 Marketing Automation (IE. Pardot, ExactTarget, Marketo, other) integration (required). Preference given to certified Pardot Administrators
  • Create, deploy, and monitor automated and demand generation marketing campaigns using Marketo and/or Silverpop, including nurture programs, trigger-based automated email communications, ad hoc email campaigns, and event programs
  • Excellent verbal/written communication, listening, communication skills with appropriate
  • Experience managing small teams, prioritizing work, and problem solving as needed
  • 6 – 8 years’ experience in a B2B environment with in-depth experience in email marketing, lead nurturing, marketing automation, and web analytics
  • Familiarity with building and administering detailed marketing program reports that help to effectively measure key performance and success metrics

Education on a Marketing Automation Resume

Make sure to make education a priority on your marketing automation resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing automation experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Automation Resume

When listing skills on your marketing automation resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing automation skills:

  • Excellent reporting and analytics skills to drive strategy with a solid understanding of reporting tools
  • Strong data evaluation and data presentation skills, and an ability to extract and interpret data from various sources to provide effective recommendations
  • Committed to quality and excellent communication skills
  • Developing and effectively executing campaign strategies to ensure annual revenue targets and individual campaign objectives are achieved or exceeded
  • Outstanding written and oral communication skills, able to communicate business, creative and technical feedback
  • Proven experience building and implementing a testing and optimization strategy to improve email, landing pages, and website performance

List of Typical Experience For a Marketing Automation Resume


Experience For Director, Marketing Automation Resume

  • Experience managing projects from inception to completion, including managing to a timeline and budget, experience working with high-level contacts
  • Demonstrated experience driving impact through direct marketing, specifically via email marketing automation
  • Experience identifying trends and analyzing program effectiveness and ROI, using their implications to guide decision makers
  • Experience working within a Marketing team a strong asset
  • Email marketing experience, including 2+ years of experience as a power user/admin of
  • Exceptional written and presentation development skills; able to clearly communicate complex messages to a variety of audiences including executive level
  • Advanced skills using MS Excel and MS PowerPoint
  • Prior experience successfully working with key stakeholders to define and document business requirements. Analytical thinker who looks for actionable insights

Experience For Marketing Automation Administrator Resume

  • Exceptional Excel skills for reporting
  • Intermediate problem-solving and organization skills
  • Highly developed teamwork skills, innovative, and driven
  • Demonstrable communication skills in a fast-paced environment
  • Analytical, strategic and organized with project management skills
  • Understanding of campaign strategies and execution for Lead management and reporting on demand gen effectiveness
  • Evaluating code to ensure it meets industry standards, is valid, is properly structured, and is compatible with browsers, devices, or operating systems
  • Ensuring campaign strategies align with business priorities

Experience For Marketing Automation Engineer Resume

  • Experience in working with sales, sales operations, marketing, and IT teams in developing and implementing processes, business requirements, and systems
  • Strong leader capable of driving technical recommendations, working with key stakeholders and coordinating efforts with marketing agencies
  • Experience creating and executing integrated marketing automation programs and campaigns
  • Experience in Hybris Marketing or any other leading marketing automation solution
  • Working in B2B/B2C marketing with demonstrated use of Marketing Automation tools or equivalent
  • Experience working within and implementing Marketing Automation Platforms (Salesforce, Adobe, etc.)

Experience For Marketing Automation & Program Services Manager Resume

  • Strong knowledge of direct marketing best practices regarding deliverability and CAN-SPAM compliance
  • Excellent understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery
  • Experience working with debugging tools such as Firebug, Chrome inspector, etc
  • Manage email marketing, working closely with cross-functional departments to segment lists, personalize message, and prioritize outreach
  • Analytical and creative while being skilled at executing simultaneous email campaigns to various audiences in a timely manner
  • Experience with CRM, email marketing and/or marketing automation platforms

Experience For Marketing Automation Strategist Resume

  • Experience building and maintaining drip campaigns and automation workflows
  • Strong understanding of the e-communications landscape, particularly email marketing, message deliverability, complaint rates, etc
  • BA/BS in Marketing, Computer Science, Economics, Engineering, or other applicable field or equivalent experience required
  • Experience in working with sales, sales operations, marketing, and
  • Digital marketing experience

Experience For Global Client Lead-marketing Automation Resume

  • Experience with managing at least 1-3 direct reports
  • Extensive experience navigating SPROs, RFPs, and client contracts
  • Participate in journey mapping process to create best in class E2E customer experiences
  • Email marketer with 7+ years’ experience in b2b and b2c marketing
  • Established experience marketing SaaS, apps or similar online or eCommerce services or products

Experience For Marketing Automation Operations Expert Resume

  • Highly collaborative, with experience working cross-functionally to deliver meaningful results on time with limited direction
  • Experience in content/design development using HTML/ CSS/ JavaScript/ jQuery/ PHP/ API
  • Flexibility with shifting priorities, demands and timelines
  • Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact,
  • Advise campaign owners on Marketing Automation tool capabilities to maximize campaign effectiveness; deliver on objectives
  • Experience in a Technical Configuration role on Marketing Automation Platform Implementations
  • F Marketing Cloud implementation experience

Experience For Marketing Automation Web Developer Resume

  • Strong preference for Sales Force Marketing Cloud certification
  • Coordinate brand experience in close collaboration with the Creative Team and each Marketing Team
  • Provide coding and design advice to ensure high deliverability, engagement, as well as a consistent experience across devices and browsers
  • Experience with an email marketing tool and/or system: Eloqua, Salesforce, Marketo, Pardot, Hubspot, etc
  • Experience with direct B2B and B2C marketing
  • Strong concentration of email automation and lead nurturing

Experience For Manager, Global Marketing Automation Resume

  • First experience with any Marketing Automation system (Marketo would be superb)
  • Hands-on experience with marketing automation campaign development
  • Contribute to the success of a company that builds award-winning technology that transforms the employee experience
  • Advanced experience with marketing automation software
  • Intermediate experience with SQL databases, Tableau and data modeling
  • Marketo certification is required and previous experience owning similar types of programs
  • An appreciation of marketing technology stack offerings with an eagerness to learn and experience working with new marketing tools
  • Experience with Marketing Automation tool (preferably Eloqua)

Experience For VP, Marketing Automation & Technology Resume

  • Lead consolidation of multiple Eloqua instances and define global governance for the 3 main regional Eloqua instances
  • Assist on initiatives with the Digital Experience Management (DXM) partner market
  • Advise campaign strategists on Marketing Automation tool capabilities to maximize campaign effectiveness; deliver on objectives
  • Experience in working with geographically dispersed constituencies
  • Develop solutions that enhance the overall student experience and drive business results
  • Experience with the Eloqua platform
  • Training in CRM, web analytics, online marketing, eMarketing, other marketing automation and/or email marketing tools are also desirable

List of Typical Skills For a Marketing Automation Resume


Skills For Director, Marketing Automation Resume

  • End-to-end email marketing experience/Marketing automation experience in one or more of the following
  • Demonstrated experience of acting as internal consultant with marketing automation
  • End-to-end email marketing experience/Marketing automation experience
  • Experience identifying and mapping data elements needed to drive personalized, relevant email experiences
  • Marketing automation experience, ideally with Marketo certification, Revenue Cycle Analytics experience and in-depth technical expertise
  • Demonstrated experience with web and marketing analytics
  • Exceptional communications and training skills
  • Experience with Marketing Automation tools; experience
  • Solid understanding of databases and queries; SQL experience required

Skills For Marketing Automation Administrator Resume

  • Exemplary leadership and communication skills to drive change in the organization
  • Related experience in digital marketing (email, mobile), analytics, and/or significant e-commerce retail experience
  • Handle multiple projects efficiently, to work under pressure and solve problems quickly and effectively
  • Statistical and critical thinking skills
  • Sound critical thinking skills

Skills For Marketing Automation Engineer Resume

  • Target customers effectively and creatively by using demographic, personal and behavioural data
  • Min. 2 years of experience with Marketing Automation and SFA tools; experience with Marketo and is highly desired
  • Exceptional communication, and presentation skills
  • Experience with Data management, ETL, testing, validation and Analytics within an Enterprise Microsoft SQL
  • Reporting on campaign effectiveness and provide guidance in optimising email campaigns
  • Experience building, testing and executing end-to-end Marketing Automation campaigns and flows, including Analytics
  • Work experience implementing full cycle projects including requirement gathering, design, development, testing, and support
  • Experience and desire for working in a start-up environment, contributing to developing business infrastructure and aggressively scaling a high growth business

Skills For Marketing Automation & Program Services Manager Resume

  • B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels
  • Experience in high-tech, B2B marketing operations, marketing automation, campaign design, integrated marketing, or demand generation
  • Experience in a digital marketing agency (or similar environment) focusing on email marketing in a management capacity
  • Experience with digital sales and marketing tools (CRM, Marketing Automation, Social Media, Email Marketing Platforms, etc.)
  • Extensive experience setting up and managing campaigns in Marketing Automation Systems (e.g. Eloqua, Marketo, Pardot)
  • Experience creating and managing workflows
  • Experience writing and editing content for email campaigns, sales scripts or other sales support materials
  • Experience managing relationships and handling contract renewals with outside vendors

Skills For Marketing Automation Strategist Resume

  • Strong business knowledge in Marketing Automation, Email Marketing, Opportunity/Lead management
  • Thrives in a fast-paced, self-directed and evolving environment with competing priorities
  • Experienced at using analytics and data for decision making
  • Experience of database management, utilizing all aspects of the promotional mix across marketing media
  • Experience administering marketing automation solution; Marketo or Eloqua is preferable
  • A passion for both sales and marketing, and building strong external partner and industry relationships
  • Tangible experience in driving global marketing automation communities and programs

Skills For Global Client Lead-marketing Automation Resume

  • Experience in marketing automation implementation, and execution using Marketo
  • Experience in Marketing Operations and Marketing Automation
  • Strong understanding of marketing processes
  • Strong understanding of Marketing Automation and CRM best practices
  • Strong interest in exploring and applying modern day media platforms and the tools used to engage consumers
  • Innate focus on delivering amazing experiences for consumers
  • Experience with marketing automation, preferably Salesforce ExactTarget Marketing Cloud

Skills For Marketing Automation Operations Expert Resume

  • Experience using marketing automation tools and CRM systems, specifically and Marketo or Eloqua
  • Demonstrated knowledge of inbound marketing, demand generation, and email marketing best practices
  • Design and testing of Marketo elements based on standardised processes proposed and validated by CE Marketing Programme Manager
  • Demonstrated success leading B2B inbound marketing and lead maturation campaigns
  • Significant experience both creating and executing integrated campaigns, with a successful track record of measurable results
  • Develop and direct execution of a coordinated, enterprise-wide marketing automation strategy that increases overall marketing agility and effectiveness
  • Experience using Marketing Automation platform (Adobe Campaign provides an advantage.)
  • Experiences in marketing and/or Marketing Operations

Skills For Marketing Automation Web Developer Resume

  • Marketing experience
  • Progressive marketing experience and leadership
  • Experience of CRM & Email planning and execution at an agency or for a client
  • Previous experience working with Adobe Creative Cloud (primarily Photoshop)
  • Strong problem solving and analytical ability, with track record of “test & learn” mindset

Skills For Manager, Global Marketing Automation Resume

  • Hands on and strategic experience with Marketing Automation (Oracle, Pardot, Marketo…AND Salesforce.
  • Extensive experience in marketing automation supplier/agency management
  • Experience in marketing
  • Marketing or communications work experience
  • Basic HTML Experience; comfortable editing HTML/CSS
  • Experience editing responsive HTML/CSS

Skills For VP, Marketing Automation & Technology Resume

  • Experience working with external vendors/partners to configure/develop software applications
  • Experience with presenting to a variety of audiences – senior executives, technical experts, non-technical team members and other groups
  • Experience working with data, preferably in a Customer Relationship Management system like Salesforce, TeaLeaves, Evariant or equivalent
  • Previous marketing experience in the digital communications field
  • Skill set with Marketo or other form of marketing automation solution (Pardot, HubSpot, Unica, etc.)
  • Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc
  • 1+ Marketing automation experience required (i.e. Eloqua, Marketo, Hub Spot)
  • Marketing automation platform experience, such as Marketo
  • Facilitate cross-divisional/regional exchange of experiences and best practices to accelerate marketing maturity across Graco businesses

List of Typical Responsibilities For a Marketing Automation Resume


Responsibilities For Director, Marketing Automation Resume

  • Strong written communication as it relates to email campaigns and the ability to communicate effectively with various teams and stakeholders
  • Intermediate-to-advanced MS Excel / Access skills
  • Working with Brands and agencies to provide the best practice insight into email build and user experience
  • Experience working with global teams and coordinating with and supporting demand gen
  • Experience working in Marketing Automation

Responsibilities For Marketing Automation Administrator Resume

  • Experience in marketing operations, demand generation, or campaign management
  • Experience with content/design development using HTML/CSS/JavaScript/JQuery/PHP/API
  • Digital marketing and integrated campaign executional experience is essential
  • Experience in developing campaign metrics and dashboards
  • Experience in working with a CRM

Responsibilities For Marketing Automation Engineer Resume

  • Experience with A/B testing and optimization
  • Understand and report on KPIs that speak to the effectiveness of our email communications
  • Relevant marketing automation experience
  • Skill set with Marketo or other form of marketing automation solution (Pardot, HubSpot, Eloqua, Unica, etc.)
  • Solid ability in both written and verbal English communication
  • Solid knowledge in HTML, CSS, JavaScript
  • Knowledge and application of Customer Journeys, Advanced automation, Attribution and best practices strongly desired
  • Leverage EmailOnAcid and other tools to ensure consistent experiences for our entire audience
  • Experience with CRM systems; is preferable

Responsibilities For Marketing Automation & Program Services Manager Resume

  • Hands on experience with Salesforce CRM
  • Experiences with Analytics tools like Google/Adobe analytics
  • Experience with HTML and CSS languages to build and execute automated campaigns
  • Manage multiple projects at a time with efficient ability to prioritize
  • History of demonstrated collaboration with multi-disciplinary teams of writers, producers, designers, brand managers and analytics experts is required Required
  • Demonstrated ability to work collaboratively with colleagues across all areas and levels of the company

Responsibilities For Marketing Automation Strategist Resume

  • A combination of vision, energy, and leadership with a solid track record of achievement
  • Identifying problems uncovered by customer feedback and testing; correcting or referring problems to appropriate personnel for correction
  • Using scripting or authoring languages, management tools, content creation tools, applications and digital media
  • Developing optimized html landing pages for mobile/desktop viewing
  • Paying extreme attention to detail to ensure all marketing assets are well built and well tested

Responsibilities For Global Client Lead-marketing Automation Resume

  • Optimizing materials for Marketo campaign tracking and attribution
  • Understanding of modern digital marketing technologies
  • Understanding of B2B Marketing and/or high tech field
  • Programming of business rules and marketing triggers
  • Working knowledge of Campaign Management systems and other marketing tools (e.g. Eloqua, Unica, Aprimo, Exact Target, Adobe Campaign, Adobe Analytics, etc.)
  • Understanding customers’ strategy and business goals and help develop online campaigns on a profession level
  • Collaborating with a range of internal stakeholders to create end to end customer journeys
  • Bring high energy and enthusiasm to a rapidly changing environment
  • Ensuring all marketing assets are well built, well tested, and targeting the correct audience

Responsibilities For Marketing Automation Operations Expert Resume

  • Surfacing insights using data to make a compelling case to improve and iterate
  • Understanding of systems architecture - how they work together and impact each other (Salesforce and Marketo)
  • Working knowledge of CRM / Automation tools
  • Establishing best practices in marketing automation
  • Assist cross functional Marketing teams in building and managing marketing programs and campaigns using best practices and analytics
  • Develop, maintain and optimize landing pages in testing and live environments, while continuously identifying and implementing improvement areas
  • Participates in planning and scheduling to establish deadlines and ensure timely completion of independent marketing tasks
  • Participate in automation project planning, tracking, and reporting
  • Assist in the building and coding of emails and landing pages

Responsibilities For Marketing Automation Web Developer Resume

  • Clear understanding of Marketing 3.0 practices, marketing-aware
  • Intermediate knowledge of marketing and advertising media, including web, mobile app, audio, video, etc
  • Knowledge of health care rules/regulations pertaining to advertising/marketing is preferable
  • Thirst for knowledge, to learn and stay ahead of marketing automation trends, have relevant B2B marketing knowledge and understanding
  • Manage the technology team’s QA of new workflows – ticketing, troubleshooting, etc
  • Maintain lead gen operations and our marketing campaign naming and hierarchy to ensure we are able to report accurately on performance
  • Collaborate with key stakeholders (marketing, sales, and business development) to implement automations for marketing campaigns and programs
  • Train sales and marketing teams on new programs requiring Salesforce integration

Responsibilities For Manager, Global Marketing Automation Resume

  • Assist with database de-duping and clean up procedures, including data migrations and/or mass data uploads
  • Oversee our partners who develop, QA and put into production marketing automation assets, such as landing pages, emails, e-newsletters, and nurture campaigns
  • Prepare reports using our marketing technology tools
  • Perform A/B tests on all elements of our marketing mix (lists, e-mail templates, landing pages, offers, etc.)
  • Support the ongoing, systematic update and refinement of nurtures, lead scoring, and demand creation programs
  • The implementation of marketing automation customer Journeys within Sales Force Marketing Cloud (SFMC) tool
  • Collaborate closely with marketing and sales colleagues to achieve shared goals, increasing lead-to-customer conversion rates and client engagement metrics
  • Extensive and recent proficiency with Marketing Automation Tools, and with integrating the system with other technologies
  • Works with the marketing or sales areas of the company to design and implement marketing programs to support business objectives

Responsibilities For VP, Marketing Automation & Technology Resume

  • Proficiency in marketing automation systems (preferably Hubspot) and integrating those systems with other technologies
  • Assist the Marketing Automation Manager with the implementation and management of Young Living’s digital communications email channel
  • Assist in developing A/B testing program
  • Develop Lead Stage, Lead Routing Flows, Content and data mapping and lead field stage automation in MAP and CRM platforms
  • Issues Resolution on Marketing Automation and Marketing Cloud initiatives for MA component
  • Manage incoming coding requests within the service level agreement
  • Create and execute mobile app onboarding and lifecycle marketing automation strategies

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