Web Marketing Manager Resume Sample
Ollie Paucek
1488 Volkman Village,
San Francisco,
CA
+1 (555) 678 2084
Work Experience
Web Marketing Manager
03/2016
-
PRESENT
Phoenix, AZ
- Works with business partners to determine web channel strategy; develops creative brief and other project strategy documents; coordinates delivery scope and tactics with relevant business stakeholders across Brand, Advertising. Localization, Web Development, and Analytics
- Direct the use of paid advertising (Google AdWords, PPC) campaigns to enhance Patheon’s digital strategy
- Become the internal subject matter expert for web optimization and SEO strategies and tactics
- Review and analyze analytics and site traffic to gauge positive and negative changes
- Develop and implement strategies that increase organic traffic , leads and conversions
- Drive website redesign or development for more search-friendly content
- Conduct A/B and multivariate testing in support CRO objectives
- Find ways to improve site structure, crawling, and indexation
- Create scalable and effective link building campaigns
Senior Web Marketing Manager
02/2011
-
09/2015
Phoenix, AZ
- Troubleshoot website code to determine and repair errors
- Review and analyze competitor sites to understand their web, SEO/SEM, link building, content marketing and social strategies
- Keep pace with SEO, search engine, social media and internet marketing industry trends for all online vehicles
- Perform keyword research to optimize existing content and uncover new opportunities
- Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, etc.)
- Research and administer social media tools in support of social media strategy
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
- Project Management: Organize and drive collaboration and execution across cross-functional teams to ensure website projects and updates are executed in a timely manner
Marketing Web Development Manager
01/2007
-
12/2010
Houston, TX
- Insights and Analytics: Roll-up test, optimization and website performance data into actionable insights and to-dos for the marketing team
- Support the website strategy and drive execution to deliver a world-class user experience while achieving performance goals for Infusionsoft’s web properties globally
- Deliver on managing our day-to-day web marketing needs, including building and launching pages, re-architecting portions of our site, and maintaining (or deprecating) pages
- Manage website projects, communications and work integration across web designers, web developers, testing, analytics and SEO specialists
- Guide the business by providing insights derived from website statistics and user behaviors
- Work with product and content stakeholders across the organization to prioritize, create and implement new pages as needed
- Work with internal and external agencies on design and implementation projects
Education
University of Mount Union
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Strong experience with and understanding of website planning, design, development and administration, and user experience/testing
- Strong internet advertising skills; e.g. Content Optimization, Google AdWords & Analytics, YouTube & Facebook advertising
- Highly motivated self starter with strong marketing and project management skills
- Excellent communication skills with the ability to interact with and understand technical subjects and emerging technologies
- Excellent verbal and written communication and interpersonal skills, a positive attitude, and the ability to thrive in a collaborative fast-paced environment
- Excellent written and verbal communication skills, with the ability to work independently as well as with cross-departmental teams
- Excellent communication, project management, and people skills
How to write Web Marketing Manager Resume
Web Marketing Manager role is responsible for english, research, marketing, security, integration, procurement, auditing, wireless, architecture, reporting.
To write great resume for web marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Web Marketing Manager Resume
The section contact information is important in your web marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Web Marketing Manager Resume
The section work experience is an essential part of your web marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous web marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular web marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Web Marketing Manager resume experience can include:
- Excellent communication skills, including the ability to communicate complex concepts clearly and simply
- Excellent attention to detail, multi-tasking, and organizational skills
- Excellent communication, analytical, organization, interpersonal, process improvement and writing skills
- A customer-centric mindset with proven experience gathering customer data and leveraging insights to improve marketing plans and drive greater business results
- Strong business and marketing acumen, with 6+ years of experience in marketing
- A customer-centric mindset with proven experience in developing customer insights and translating these insights to improve business goals
Education on a Web Marketing Manager Resume
Make sure to make education a priority on your web marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your web marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Web Marketing Manager Resume
When listing skills on your web marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical web marketing manager skills:
- Demonstrated track record of building and optimizing web experiences driving growth
- Experience influencing & partnering with a growing a team of skilled people
- Demonstrated track record of building and optimising web experiences driving growth
- Strong understanding of the most recent trends around consumer and enterprise web usage including experience with social media
- Demonstrated track record of building and optimizing web experiences to drive growth
- Progressive experience in a digital marketing role with proven success in website development and management
List of Typical Experience For a Web Marketing Manager Resume
1
Experience For Senior Web Marketing Manager Resume
- Experience with developing messaging and positioning for a developer or technical audience
- Experience with connecting into marketing automation tools (e.g. Marketo) for handling lead creation and cultivate campaigns
- Assist with tracking the effectiveness of digital ads and other digital marketing initiatives through the use of pixels, etc.
- Experience managing channel or partner programs and related channel marketing activities
- Knowledge of and experience with A/B testing practices, web test design and user testing
2
Experience For Web Self Service Digital Marketing Manager Resume
- Skilled in SEO, Google Adwords; ready to hit the ground running and begin optimizing Adwords
- Provide vision and thoughtful approach to acquisition messaging, and the overall web customer experience
- Maintain marketing campaign calendars that sync with the customer experience, editorial calendar, and monthly goals
- Strong leadership qualities, with a track-record of pulling together cross functional teams to execute plans and meet business goals
- Experience with CMS technologies used for web publishing at scale (SiteCore etc.)
- Assist with managing our Web CMS platform built on Adobe Experience Manager
- Experience with digital marketing and project management
- Direct experience working with content management systems
- Experience working across multiple departments, stakeholders
3
Experience For Marketing Web Development Manager Resume
- Make web projects run smoothly, on-schedule, and within scope, while maintaining strong communication across teams
- Collaborate with internal partners and external vendors to build thoughtful plans across the .Com experience
- Collaborate across the business on advertising, campaigns, announcements, experiments and other business priorities related to web
- Balance local, regional, and global goals and priorities across customer and enterprise lines of business
- Expanding site functionality and user engagement
- Implement SEO best practices including tagging, keyword searches, data mining, and addition of landing pages
- Assist with managing our web task queue and day to day web publishing operations using AtTask
4
Experience For Senior Program Manager, Web Marketing Resume
- Identify high-growth and high-revenue opportunities, take the lead on executing them, measuring them and optimizing their performance
- Thorough understanding of digital marketing elements including SEO, social media, B2B lead gen
- Launch new initiatives working with various internal teams; product, technologies, analytics, editorial, design, marketing, etc
- Spearhead new and creative methods for driving pre-join engagement and harvesting actionable leads from site visitors
- In an IT or web related discipline, with 4+ years managing global web based marketing initiatives
- Stay apprised and ahead of emerging trends in SEO/CRO/CMS and digital marketing
- Play leading role in execution of key online marketing offerings: advent.com and microsites, AdWords and SEO, social media, and Google Analytics
- Take ownership of Web marketing projects and work with key stakeholders to ensure delivery of copy, creative and content is being executed in a timely fashion
- Conduct quality assurance reviews and testing of digital channels including social media, email and web
5
Experience For Web Marketing SEO / Analytics Manager Resume
- Up-to-date knowledge of online marketing and social media trends and curiosity to extend knowledge and learning
- Develop and execute innovative marketing strategies to drive traffic to the site, improve site conversion, and ultimately scale paid subscription
- Create test and learn plans that pull prospects through the on-site marketing funnel and drive subscription revenue
- Lead search marketing efforts to drive site traffic and conversions
- Develop SEM campaigns and drive profitable results across Google, Bing, Yahoo, etc
- Management of e-commerce site from landing page to receipt page
- Collaborate with and advise marketing staff about new Web technologies, and digital tools and initiatives such as social media outlets, apps, etc.
- Serve as Web Editor to ensure consistent voice and concise messaging
6
Experience For Manager, International Web Marketing Resume
- Execute Esri’s web strategy based on an understanding of personas and their needs
- Familiar with online marketing channels, site development, UI/UX, SEO and web analytics
- Work with regional and local team to manage content and features on websites using CMS ( Orchrestra )
- Provide support Marketing team to deliver KPIs
- Assist with managing our Digital Asset Management solutions and all workflows and application integrations
7
Experience For Manager, Web & Digital Marketing Resume
- Assist with managing our Analytics platform in conjunction with IT and other stakeholders
- Apply best practices of Search Engine Optimization in day to day operations and strategic planning for all feature functionality
- Assist with managing Brightcove web video platform
- Manage and provide direction for web/digital projects while applying best practices as a part of the Digital Center of Excellence
- Execute tactical initiatives based on analysis of funnel performance, marketing technology, market opportunities and best-practices/industry developments
- Follow process and web guidelines while identifying areas for improvement
8
Experience For Manager Digital Marketing Technology & Web Analytics Platforms Dev Resume
- Regularly communicate project status and progress; raise flags about potential issues with key stakeholders including Sr. Manager of Web Services
- Manage the development and reporting of key metrics
- Define SEO success metrics, develop high-quality reporting, and communicate performance insights
- Collaborate with internal clients, Marketing and Sales on Web strategy development
- Support online promotional planning and holistic program/calendar management for web channels and social media programs
- Expert grasp of Web marketing best practices, strategies, new technologies, and metrics
- Ideate and implement strategies, campaigns, and test plans to drive subscriptions through search and the Businessweek web pages
- Conduct SEO optimizations in concert with paid search program, and in collaboration with Bloomberg.com Product Managers
9
Experience For Engagement Manager, Web Marketing Resume
- Keep a close eye on web and search performance metrics, identify insights, allocate investment dollars to the highest ROI opportunities; evaluate results in the context of broader business goals, and make recommendations on how to move the business forward
- Locate and measure strategic opportunities with new vendors to enhance campaign performance; on board and manage related agency or vendor partners
- Curate meaningful insights through research and share the recommendations with leadership
- Adapt, learn quickly - and be resourceful!
- Develop and manage A/B test plan to improve conversion rates across channels
- Work with internal teams and external web developer team to optimize site performance and design
- Ensure compatibility with various browsers and different platforms
10
Experience For Mobile Web Marketing & Analytics Manager Resume
- Develop and execute Website SEO optimization plan as well as provide input and contribute to content strategy
- Manage setup of partner pages and promo and coupon campaigns
- Diversify our landing experiences based on partners, channel, and campaign to maximize effectiveness while working with product to rationalize the number of unique pages to be maintained
- Work with product to develop scalable website solutions that realize improved funnel conversion through fluid technology solutions rather than more independent page versions
- Be a strong communicator, help the organization learn and advance by communicating test results, learnings and next steps throughout Next Issue
- Content publishing or site management experience
- Support and manage FranklinTempleton.com, including implementation, ongoing enhancements, and overall web strategy
- Support non-“Digital” projects that require web analytics and tracking
- Collaborate across departments to realize Polycom’s digital strategy and vision
List of Typical Skills For a Web Marketing Manager Resume
1
Skills For Senior Web Marketing Manager Resume
- Experience with developing new concepts and effectively bringing them to market
- Intermediate skills in Excel (pivot tables, graphing, etc.), Word, PowerPoint, Visio
- Think strategically, execute effectively, work under deadline pressure and manage multiple projects
- Adobe Experience Manager and DAM experience
- Partner with content creators to ensure content is distributed effectively, generates leads, and improves SEO
2
Skills For Web Self Service Digital Marketing Manager Resume
- Strong online marketing experience at both the strategic and tactical levels
- Work independently and maintain awareness of current trends and skills relevant to the role
- Strong project management experience, ability to manage projects across multiple global business units on tight deadlines
- Experience with Adobe Experience Manager or a similar content management system
- Superior verbal/written communication skills in English to work across multiple constituencies/geographies
3
Skills For Marketing Web Development Manager Resume
- Developing new landing pages using Adobe Experience Manager and A/B testing multiple versions using Adobe Target
- Depending on experience level, help manage and scale web marketing team
- Implementing website infrastructure updates and UI improvements as directed by the business owner of that channel (using Adobe Experience Manager)
- Implementing cross-website tracking mechanisms to help understand and improve the user experience
- Partnering with our Data Team and other technical teams across Twitter to provide reporting to help understand the effectiveness of these changes and tests
- Demonstrated success in managing web platforms with advanced dynamic publishing and targeting capabilities
- Proven abilities in integrating social-media platforms, tracking and measuring engagement
- Experience partnering with marketing stakeholders across product, demand generation, and customer marketing
- Collaborate with product marketing and engineering to continuously improve the site and deliver best-in-class learning, trial, and campaign experiences
4
Skills For Senior Program Manager, Web Marketing Resume
- Some experience working with or alongside digital marketing, social media marketing
- Experience managing marketing plans and campaigns targeting a developer audience
- Experience with developing messaging and positioning for key developer or technical audience segments
- Web marketing and product marketing experience (ideally at an eCommerce and/or Saas business)
- Experience in optimizing the Web for demand generation and Marketing
- Experience managing website projects from concept to implementation
- Experience with web design and development principles and digital marketing
5
Skills For Web Marketing SEO / Analytics Manager Resume
- Build strong partnerships with other marketing managers and internal business partners
- Experience in marketing or relevant field
- Web marketing experience (ideally at an e-commerce and/or SaaS business)
- Experience with Marketing Automation Solutions (Marketo)
- Experience in the architecture and deployment of multi-variate and A/B testing with Adobe Target
- Knowledge and experience in implementing tags, URLs, redirect strategies
6
Skills For Manager, International Web Marketing Resume
- Web design and professional writing experience, preferably in an agency and/or SaaS startup environment
- E-commerce experience, leading business strategies for large eCommerce/eService websites (+$100 million/year)
- SMB marketing experience, ideally in the technology industry
- B2B and consumer marketing experience, ideally in the technology industry
- Digital marketing experience is required
- Demonstrated enthusiasm for technology and its use in driving best in class UX
- Experience with segmentation and targeting tools
7
Skills For Manager, Web & Digital Marketing Resume
- Experience in marketing or relevant field
- Email coding (Eloqua) experience
- Proven link building strategies and willingness to work with content providers and PR teams to build external content to improve domain authority
- Experience with website development, HTML, CSS, Java, Google Analytics, content management systems
- Project Management experience in both independent and collaborative environments
- Relentlessly focus on the customer experience
8
Skills For Manager Digital Marketing Technology & Web Analytics Platforms Dev Resume
- Organized self-starter with ability to handle multiple concurrent work streams and prioritize for maximum impact
- Experience working with developers, engineers, UI designers, QA and other cross functional groups to implement web features
- Experience with A/B testing, usability assessments, SEO best practices, segmentation, and personalization
- Experience in web/digital related roles
- Experience with SEO tools such as Google Webmaster, Google Search Console, and BrightEdge
- Experience with software trial download optimization
9
Skills For Engagement Manager, Web Marketing Resume
- Experience in direct management of corporate websites
- Product GTM & launch experience
- Trends in the web technology, user experience and demand generation
- Trends in the web technology, user experience and demand generation for B2B audiences
- Site management experience is required
- Experience with data driven analysis and optimization
- Experience with Google Analytics and other measurement tools
10
Skills For Mobile Web Marketing & Analytics Manager Resume
- Work in a fast-paced, manage multiple priorities and meet deadlines
- Web, digital / growth Marketing experience, with a deep understanding of web analytics, multi-segment user journeys and site conversion
- Demonstrated track record of managing and executing web development projects with measurable results
- The skill of “influence without authority” - working cross functionally and aligning goals to get things done
- Lead innovations and execute optimizations across on-site marketing messaging, site personalization, and enhancements to the digital customer experience
- Experience with setting key metrics and leveraging data and tools to continually optimize campaigns and improve business impact
- Proven track record of successfully managing international web marketing efforts and new product launches
List of Typical Responsibilities For a Web Marketing Manager Resume
1
Responsibilities For Senior Web Marketing Manager Resume
- Set and deliver on web goals and targets; drive compelling improvements to web traffic, bounce and drop-off rates, new user acquisition, and engagement of existing customers
- Strong blend of quantitative and communication/presentation skills
- Work with the Web Experience Director to assure a quality experience that drives conversions
- CRM and marketing automation campaign management experience (Salesforece, Marketo)
- General marketing experience
- Experience working with Salesforce and Pardot
- Demonstrated success partnering with IT departments and specifically with product owners, business analysts, scrum masters, UX designers, and developers
- High attention to detail and ability to multi-task projects, priorities, schedules, and deliverables
- Develop and refine CRO, AB Tests, and funnel/flow experiences to drive growth for LinkedIn Talent Solutions SMB audiences
2
Responsibilities For Web Self Service Digital Marketing Manager Resume
- Project/program management experience managing large website development projects
- Measure results of projects and report on effectiveness of initiatives to senior leaders
- Website management, design, and or ecommerce experience
- Experience with Web technologies/languages such as HTML5, HTML, CSS, JavaScript, Web servers, etc
- Experience with SEO and A/B testing
- Experience with web marketing and project management
- A strong sense of design and brand and have collaborated with web designers and engineers
- Develop and refine CRO, AB Tests, and web experiences to drive growth for LMS in EMEA
- Building, implementing, A/B testing, and optimizing pages that help make the acquisition funnel as seamless and clear for our customer as possible
3
Responsibilities For Marketing Web Development Manager Resume
- Understanding of ad tracking, conversion tracking, and website tracking codes
- Troubleshooting website issues and identifying solutions
- Understanding of Adobe Target or a similar tool
- Preparing site enhancement requests, with business cases to justify, for the global web development team’s review
- Define and manage projects on assigned web sites, coordinating their global roll-out and ongoing execution
- Coordinate meetings, capture and report meeting content and actionable items, ensuring strategic alignment and on-time delivery of assets
4
Responsibilities For Senior Program Manager, Web Marketing Resume
- Recommend new solutions, tools and marketing programs based on insights drawn from site analytics and competitive market analysis
- Partner with the A/B Testing Chapter to provide technical support via JavaScript development
- Proactive research of industry best practices within international web marketing and advocacy of solutions for appropriate adaptation by VMware
- In an IT or web related discipline, with 6+ years managing global web based development projects and 4+ years of team leadership responsibility
- Mature, self-starter, determined, entrepreneurial spirit, capable of working independently
- Commitment to quality, accuracy and consistency — including adherence to brand standards
- Clearly identify and communicate needs to technical and marketing teams at different levels
- Share out findings (i.e. from Adobe Target), ability to work with reporting team to identify opportunities for improvement
5
Responsibilities For Web Marketing SEO / Analytics Manager Resume
- Competency in Web and business analytics tools and reporting (ex. Google Analytics)
- Understand technical subjects and learn about emerging technologies
- Keep current on the latest technology and best practices of web marketing to provide new functionality such as mobile apps, online forms, and AI
- Collaborate with the IT team to ensure cross-functioning systems are supported
- BA/BS in marketing, computer science, information management or related discipline is required
6
Responsibilities For Manager, International Web Marketing Resume
- Gather design and development assets including change management and approvals from varied business stakeholders
- Evaluates feedback to improve site’s service and efficiency; optimizes content for Search Engine Optimization to increase traffic to site’s content
- Own, design, and develop the core data management and distribution framework that runs on all of Sprint’s websites
- Oversee the implementation, maintenance, and administration of Sprint’s digital marketing technologies including Adobe Analytics, Adobe Target, Adobe Marketing Cloud Core Services, online survey products, Google Analytics 360 Suite of products, TMS platforms (Adobe, Signal), and others as determined
- Participate in the Digital Client Analytics Guild to collect input related to the design and implementation of the data management and distribution framework
7
Responsibilities For Manager, Web & Digital Marketing Resume
- Within the development squad, facilitate technical implementations and assure data collection quality
- Work with the Head of Digital Marketing, marketing team, E-staff and business leaders to create, integrate and execute digital marketing strategies in support of Jasper’s business objectives and global growth
- Own the strategy, execution and alignment of Jasper’s search, display, native and retargeting marketing - consulting across content, web, lead gen, product etc. and provide comprehensive and insightful reporting and updates
- Enhance processes to best measure international web content effectiveness, and inform best solutions for optimized user experience and increased online leads
- Advanced skills with the Microsoft Office suite
- Become skilled in the website’s content management system (iModules) to complete website additions or
- Ensure consistent web experience across all platforms (desktop, mobile, tablet)
- Ite management of large scale site experiences
8
Responsibilities For Manager Digital Marketing Technology & Web Analytics Platforms Dev Resume
- Define business requirements for evolution of the company’s platform experiences and land new and improved capabilities
- Familiarity with localization tools and processes desired
- Manage a team of geographically dispersed individual contributors to meet team objectives
- Liaise closely with corporate and regional stakeholders to best understand their respective needs, managing your teams’ ability to balance corporate objectives with championing the specific needs of the local market business plan, product marketing strategies, and cultural nuances
- Provide guidance and leadership at a strategic and tactical level to ensure that best practices for international web content and localized web marketing initiatives are accomplished across all regions
- Lead a multi-disciplinary team effort across marketing, localization, and web production to launch and sustain web content updates across international web sites on time
9
Responsibilities For Engagement Manager, Web Marketing Resume
- Multitask and lead delivery of projects consistently on time and with great accuracy in a very fast-paced environment
- Technical background or competency (HTML, XML, Sharepoint, CMS technologies, Jira, Web analytics, etc)
- Familiarity with localization tools and processes desired but not required
- Fluency in one or more foreign languages, both spoken and written, highly desirable
- Build forms, event registrations and general content pages in accordance with designed templates and standards
- Manage three cross-functional development teams in the creation and support of Esri’s web enterprise
- Evaluate emerging technologies and recommend new desktop and mobile technology solutions to support each site’s innovation strategy. Provide thought leadership and perspective for adoption where appropriate
- Improve site effectiveness by considering web analytics data, customer needs and business goals to constantly improve the online experience and optimize business impact
10
Responsibilities For Mobile Web Marketing & Analytics Manager Resume
- Manage assigned projects within budget, monitoring spending while constantly looking for opportunities to improve efficiency
- Represent web marketing with internal stakeholders to align site execution with marketing strategy
- Collaborate with other functions of web marketing (e.g., SEO, analytics, content strategy, localization, publishing and development)
- Convert those strategies into a multi-year roadmap. In support of the roadmap, develop plans to introduce new enhancements and define features to be included in each release
- Collaborate with business owners to define, prioritize, and drive projects to completion
- Review and analyze web site usage metrics and implement site enhancements and customer experience improvements to ensure the roadmap and results (e.g., visits, leads) meet objectives
- Research and identify opportunities and web offerings based on company strategy, user feedback, analytics, benchmarking, and industry trends. Help business owners learn these skills to understand their site sections and plan new projects
- Drive creation and maintenance of a content strategy, incorporating navigation, filtering and faceted search, spotlighting and cross-promotion, and other content publishing methods
- In-depth experience with website analytics tools (e.g, Google Analytics, Omniture)
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