Marcom Specialist Resume Sample

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Lavon Thompson
1582 Muller Village,  Phoenix, AZ
+1 (555) 855 7101

Work Experience

Senior Retail Marcom Specialist
12/2015 - PRESENT
Boston, MA
  • Social Media development: Work with product and techincal team to collect and design creative contents for Wechat, Weibo or Linkedin in accordance with the planning
  • Website maintenance: Support for content management system maintenance, website design and structure updates
  • Marketing research: Carry out simply market researches and collect competitive intelligence upon request
  • Other assignments appointed by manager
  • Works without appreciable direction. Works independently on highly specialized projects with long range objectives
  • Good planning and execution competencies
  • Good relationship building competencies
  • HUB Location (France , UK, Germany, Italy or Spain) - preferably France Voisins le Bretonneux office (with flexibility to travel)
  • Interface and collaborate with Commercial Product Managers to pull LSC marketing programs forward – including LSC intelligence, Vertical marketing, Pricing, promotion, etc
Staff Marcom Specialist
08/2011 - 11/2015
Dallas, TX
  • Data and business analysis from industry and product perspectives, collaborating with corporate marketing programs, Manage program execution, track and report on metrics
  • Align with TMO corporate marketing and e-business strategies to take full advantage of the corporate investment
  • Manager external vendors(design firms, writers, etc.) as necessary for effective creative development
  • Ensure that all programs comply with Thermo Fisher Scientific’s Corporate Brand Guidelines
  • Work as part of LSC Marketing team to strengthen the overall marketing strategies of division
  • Monitor and manage spending of all LSC MarCom activities from China to meet or exceed annual budget
  • Work as an in-house designer across all mediums, including motion graphics/animation, video editing, photography and illustration with a complete understanding of the concept to production design process
  • Provide robust and professional (technical) communication guidance and support to functional group activities
Technical Marcom Specialist
04/2005 - 05/2011
Dallas, TX
  • Ensure that all (technical) content/material complies with relevant quality standards and is aligned with the company culture and brand
  • Provide all levels of support to the Business Unit in new product launches with multi-media production, banners, video, 3D and rendered animations, demo/evaluation kit packaging, disti support related collateral materials and training, webinars, conferences, press conferences, editorial tours and similar actions as appropriate to the internal customer’s needs
  • Work closely together with HR marcom specialist to determine appropriate employer branding material together with the other members in the marcom and HR talent acquisition team
  • Provide technical still and video photography support for production of brochures, datasheets, applications notes, catalogs, annual report, product launches, powerpoint presentations and any and all other necessary graphical photo or video elements for product or branding efforts
  • Ensure that demos are stable, relevant and according the brand guidelines. Manage the maintenance and availability of demos for external comms purposes together with the Business Unit focal points
  • Work closely together with the entire marcom team to implement solid and impactful communication strategies
  • Liaise and co-ordinate with internal and external parties to execute the campaigns, such as events logistics, venue set-up, program materials and program delivery, etc
  • Analyzes campaign results – short and long term- to determine effectiveness and make required adjustments to ensure objectives are achieved
  • Works effectively and collaborates across regions and functions to determine regional requirements – customer and channel- for appropriate design and execution of campaign


Siena Heights University
1999 - 2004
Bachelor's Degree in Marketing

Professional Skills

  • Excellent project management and organizational skills required. Proven ability to manage multiple priorities and projects
  • Strong collaboration skills with proven abilities to work among multi-disciplinary team members who are not marketing experts
  • Proven strong oral and written communication skills in English
  • Demonstrated excellent communication skills, both oral and written
  • Strong organizational, accurate record-keeping and critical thinking skills are needed
  • Mulitask and manage multiple programs through peak periods by using excellent project management skills
  • Demonstrate effective organizational skills that do not leave anything about an event to chance

How to write Marcom Specialist Resume

Marcom Specialist role is responsible for english, interpersonal, translation, digital, design, marketing, web, editing, html, retail.
To write great resume for marcom specialist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marcom Specialist Resume

The section contact information is important in your marcom specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marcom Specialist Resume

The section work experience is an essential part of your marcom specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marcom specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marcom specialist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marcom Specialist resume experience can include:

  • Excellent English skills, verbally as well as in writing
  • Thorough knowledge of English, strong writing skills
  • Web UI (basic HTML) skills, Web Content Management System (CMS), CRM system experience are an advantage
  • Strong English language communication skills
  • Excellent skills at WORD, EXCEL, Power Point & etc
  • Excellent interpersonal skills for influence management

Education on a Marcom Specialist Resume

Make sure to make education a priority on your marcom specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marcom specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marcom Specialist Resume

When listing skills on your marcom specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marcom specialist skills:

  • Experience in designing user interfaces with good graphical user interface with marketing and communications experience
  • Good content writing/editing skills
  • Strong relationship building skills and fun to work with
  • Strong image editing skills; knowledge of Adobe Photoshop
  • Have effective verbal and written communication skills required
  • Good presentation, interpersonal and negotiation skills

List of Typical Experience For a Marcom Specialist Resume


Experience For Senior Retail Marcom Specialist Resume

  • Work with Regional Marketing Program Managers and Global Marketing Program Managers to identify, develop and implement an effective campaign design to meet regional marcom key performance indicators
  • Automotive, Industrial and Consumer distribution channel and/or Consumer Packaging Goods experience an asset
  • Analytical skills including the ability to run reports, analyze information, identify trends, and recommend solutions
  • Knowledge / experience with marketing technology and trends desired, including website design, SEO, CRM, direct marketing and digital analytics
  • Experience creating compelling marketing content
  • Experience in setting up / optimizing Google Adwords campaigns Social media / social media advertising

Experience For Staff Marcom Specialist Resume

  • Marketing and/or marketing communications experience
  • Marketing and/or marketing strategy and communications experience
  • Familiar with the following digital marketing tools: Adobe Creative Cloud (Photoshop, InDesign) Adobe Experience Manager
  • Experience managing vendors and agencies to develop creative material and plan / place paid media
  • Experience working with external agencies and freelance contractors
  • Drives positive customer experience and loyalty through the execution of professional highly digital marketing campaigns
  • Provide monthly and quarterly metrics and analytics regarding campaign effectiveness

Experience For Technical Marcom Specialist Resume

  • Demonstrates the ability to logically organize complex information
  • Trade show and event management experience
  • Previous experience and the ability to work as part of a virtual Regional team and organization
  • Provides consultancy on technical campaign design to the marcom specialist teams to improve campaign effectiveness
  • Understanding of technical writing, editing, and developing learning scripts

Experience For Video Marcom Specialist Resume

  • Managing Purchase requisition for the respective country and ensure booking of the invoice as per the defined guidelines
  • Writing releases, and statements
  • Coordinates and implements comprehensive digital marketing campaigns: Advertising and Promotions, Social Networks, E-Mail Marketing, Public Relations
  • Work closely with regional Marketing Program Managers and regional Marcom Specialists providing Regional input regarding campaign strategy and design
  • Assists project team members in planning, analyzing, and delivering on assigned projects
  • Work with product and market managers to develop and maintain marketing material and content, adhering to published brand guidelines
  • Administrates and tracks marketing budgets in close alignment with Marketing Program Managers
  • Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media

Experience For Associate Marcom Specialist Resume

  • Lead best practices sharing and learning sessions to elevate the education of all relevant Modular employees, dealers, architects and installers
  • Professional with a full understanding of digital marketing and communication strategies
  • Drive demand generation and lead management strategy and facilitate the planning of campaign strategy with global & regional product marketing teams
  • Consult with Subject Matter Experts, including: Project Managers, Channel Managers, product, marketing, and sales teams
  • Works directly with the MARCOM Training Team, and Channel Managers to coordinate communication and reporting
  • Contribute to, and execute against, the marketing communications plans for correction services, monitoring solutions and real time networks businesses
  • Work with Global Marcom Specialists to ensure Global program and campaign messaging is implemented across all campaign deliverables for the region

Experience For Marcom Specialist, LPG Commercial Europe Resume

  • Manages the development and delivery of all campaign elements such as eDM, landing pages, multi-media, media, web pages, key sales collateral (brochures, flyer), tradeshows, face-to-face events, and campaign announcements
  • Serve as the primary liaison between the Global and Country marketing teams as necessary by regional needs
  • Contribute to, and execute against, the marketing communications plans for correction services and real time networks businesses
  • Manage product promotions and related materials including budget, timeline, and medium content
  • Manage marketing communications budgets and report out forecast/spend quarterly
  • Monitors and reports campaign performance and to optimize tactic mix and increase return on marketing investment
  • Execution of eCampaigns to create awareness and generate marketing leads to meet campaign objectives

Experience For Regional Marcom Specialist Resume

  • Collaboration with global & regional marketing teams to create digital collaterals for, but not limited to
  • Attends required Channel meetings and reports communications to the MARCOM Training Team
  • Assesses Channel's need for training and promotional materials
  • Facilitates in the coordination and implementation of comprehensive marketing initiatives
  • Facilitate new product launches by coordinating with Sales Managers to ensure all product content and support materials are successfully set-up and maintained
  • Serve as the primary liaison between the Regional marketing teams
  • Works with Creative services team / agency, Localization & Publishing team to resolve issues

Experience For Marcom Specialist Resume

  • Provides guidance on eMarcom process and html coding to marcom stakeholders
  • Supports global and regional campaigns working closely with members of the global and regional marcom specialist teams
  • Creates and organizes marketing contents (literature & digital, App, Web, Social Media, organize translations)
  • Manages operational and administrative tasks linked to the marketing activities (purchase requisitions, follow-up, deliveries etc)
  • Serves as a liaison with Global Marketing team
  • Works with vendors for literature, give-aways and other marketing related tasks

Experience For Senior Retail Marcom Specialist Resume

  • Manages marketing needs of e-business through Vendor Central portal (Amazon)
  • Provides team and distributors with pricing updates
  • Maintains Partner Contact List for marketing purposes into CRM
  • Website analytics tools (Adobe and Google Analytics) Clickdimensions or other email marketing systems
  • Determines customer and internal business needs with guidance from manager and marketing staff resources

Experience For Staff Marcom Specialist Resume

  • Manages relationships with external sources relating to design issues
  • Maintains Marketing and Sales databases
  • Contributes to strategy development for marketing communications
  • Ensure all English and Localized campaign deliverables are executed on time, budget and quality
  • Provide key marcom metrics and insights in partnership with Regional Marketing Program Managers during quarterly marketing planning/review meetings with PLs/Segments and regions to ensure strategic and regional goals are met
  • Collaborate with internal clients and stakeholders such as Product and Segment Marketing, Global and Regional Marketing Program teams, Regional sales and external partners to facilitate quality and timely delivery of projects
  • Archive projects and documents in Agilent databases and content management systems

List of Typical Skills For a Marcom Specialist Resume


Skills For Senior Retail Marcom Specialist Resume

  • Strong written and oral communication skills in Russian and English
  • Demonstrated experience building and managing demand generation and lead nuturing programs via marketing automation solutions/tools
  • Initiative to organize various business marketing events, make sure all event running effectively within budget, special for on-line promotion events
  • Experience in marketing communications, with at least 2 -3 years of experience in event planning and execution
  • Good time management and capable of prioritizing tasks
  • Efficiently and effectively work across function, region, cultural and time zones
  • Demonstrated project management experience with both internal team members and external partners

Skills For Staff Marcom Specialist Resume

  • Experience in technology-oriented B2B environment, experience in the analytical markets desirable
  • Proactive self-starter with the ability to work independently; strong ability to set priorities, solve problems, and be resourceful under pressure
  • Demonstrated experience with creative development of broadcast, print, digital, direct and collateral materials
  • Demonstrated excellence in writing, editing and proofreading technical sales and marketing material and high comfort level with scientific topics required
  • Good understanding of HTML, CSS, JavaScript, and other front-end scripting, including cross-browser issues
  • Knowledge/experience with marketing technology and trends desired, including website design, SEO, social media, CRM, direct marketing and digital analytics

Skills For Technical Marcom Specialist Resume

  • Marketing communications experience including campaign strategy, design and execution
  • Proven record in managing communication and marketing collateral
  • Experience in marketing or marketing communications
  • Strong knowledge of MS Office including intermediate knowledge of Excel including Pivot tables
  • Experience creating and managing newsletters
  • Demonstrated ability to communicate verbally and in writing in English and Mandarin

Skills For Video Marcom Specialist Resume

  • Experience managing multiple external partnerships across time zones
  • Experience following industry trends in content creation and deployment
  • Experience working in a multinational group
  • 6+years experience in marketing communications for the Life Science market or similar products and technology
  • Hands-on experience in developing front-end interfaces such as emails and web pages

Skills For Associate Marcom Specialist Resume

  • Experience with marketing automation tools, content management (CMS) and CRM platforms such as Marketo, Salesforce, Teamsite
  • Problem solving and project management skill
  • Experience in marketing operation for the Life Science market or similar products and technology
  • Relevant experience in marketing development and promotion in a B2B context
  • Adept at critical and creative thinking, with strong attention to detail and accuracy
  • Experience in internal communication or training assignment is an advantage
  • Experienced at least 2-3 years in multination company for related industry
  • Hand-on experience on Web-based Forms development tools, HTML, Adobe Suite of tools (Photoshop, Indesign, illustrator)

Skills For Marcom Specialist, LPG Commercial Europe Resume

  • Experienced in managing budgets
  • Experience with foreign-invested medical device companies
  • Solid knowledge of standard Microsoft Office suite (EXCEL, PowerPoint, WORD)
  • Experience with graphical software and html editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator)
  • Hubspot and Marketo experience highly desired
  • Demonstrated ability to work with both direct and indirect sales channels

Skills For Regional Marcom Specialist Resume

  • Ensures campaign deliverables meet Agilent brand standards and comply to approval/quality assurance reviews prior to release
  • Experience with Adobe Professional Suite desired
  • Experience with latest versions of SharePoint
  • Good technical aptitude to work on content management systems
  • Experience in event management and implementation
  • Understanding technology buying cycles and sales channels serving business-to-business customers or B2C customers where applicable
  • Marketing on-line communication campaign plans, ensure to get the full support from global for local marketing communication initiatives
  • Challenging and varied tasks in a steadily growing international company
  • Understanding of essential AS products

Skills For Marcom Specialist Resume

  • Is able to assist with tradeshow labor duty such as packing, shipping and organizing
  • Passion for defining, articulating, integrating the role of content within an organization
  • Work closely with Global Marketing Program Managers and Global Marcom Specialists providing Regional input regarding Global campaign strategy and design
  • Leverage all kinds of marketing on-line tools to develop a comprehensive marketing way for local business support
  • Assist implementation of SEO for our websites (external links building, content editing...)
  • Technical credibility in content development, writing and/or editing highly desirable
  • Be familiar with planning and execution of events and digital marketing
  • Grasp marketing operations workflow and document processes for knowledge sharing and transfer for commercial team
  • General business understanding, and enjoy working in highly matrix-structured, multicultural environment

Skills For Senior Retail Marcom Specialist Resume

  • Some knowledge in plastics joining technologies or an electro-mechanical manufacturing discipline helpful
  • Liaise with capability and help in producing and designing brochures, pamphlets, invitations,
  • Ensure quality of deliverables at every step of the content development and deployment process, including proofreading
  • Orchestrate content review processes with internal and external parties, including legal, marketing, sales, customers and suppliers
  • Well maintain and develop all marketing on-line promotion platforms, WeChat account, webinar, EDM, minisite, etc

Skills For Staff Marcom Specialist Resume

  • Business knowledge including products, commercial, cultural awareness
  • Flexible and willing to travel
  • Be proficient in Microsoft Office suite and marketing data analysis software required
  • Work independently and do multitasking
  • Synthesize feedback while maintaining ownership of content development process
  • Proficient in marketing automation tools and analytics
  • Comfortable with working across cultures in Asia Pacific
  • Well communicate with sales team and DAS APAC marketing team
  • Highly motivated with self-driven attitude to quickly integrate into a multi-country marketing organization

List of Typical Responsibilities For a Marcom Specialist Resume


Responsibilities For Senior Retail Marcom Specialist Resume

  • Coordinate regional tradeshows and events, including managing the logistics of people and equipment, developing marketing material and promotional content, and organizing lead generation/follow-up
  • Collaborate with strategic marketing, sales, product marketing and division management to diagnose opportunities to improve performance and create go-to-market plans to address identified opportunity and track KPI's to measure success
  • Manage marketing automation for marketing communications and assume project lead for all direct marketing activity. Experience with Marketo and Salesforce highly desired
  • Solid marketing background, proven ability to take the customers perspective
  • Solid working knowledge of contact profiling, customer segmentation and list building tools
  • Demonstrated success with content creation and curation across traditional and digital media, social, web and search platforms

Responsibilities For Staff Marcom Specialist Resume

  • Work on multiple tasks at the same time and prioritize accordingly
  • Website, landing page and web portal development and management
  • Works closely with the SAPK Marketing Program Manager (MPM) to adapt global DGG campaigns for execution into the SAPK region
  • Creates and maintains digital campaign landing pages, registration forms, e-pushes and other deliverables
  • Provides local marketing & communication support for sales teams

Responsibilities For Technical Marcom Specialist Resume

  • Conceptualize, create, and execute marketing campaigns related to partner recruitment, retention, education, and growth
  • Plan, develop and monitor production of (creative) materials to meet launch goals and program parameters
  • Coordinate print, radio, TV and online media placement and measure effectiveness of planned media activity. Report out results and make recommendations for adjustments to the plan
  • Manage paid and organic search, SEO and SEM
  • Develop and manage PR: releases, media relations and communication plans in support of business and channel strategy
  • Support the coordination and execution of corporate, industry and special events
  • Some travel, domestically and internationally, required
  • Templates for internal and external (TD) communication

Responsibilities For Video Marcom Specialist Resume

  • Liaise with external PR company to ensure
  • Knowledge of HTML and tools like FrontPage or Dreamweaver
  • Support the creation and execute the annual Retail Footwear marcom strategy, as well as for other relevant safety products in retail, and plan aligned to STRAP (Honeywell’s five year strategic plan)
  • Work with EMEA marketing teams to define and create messaging for Retail Footwear offering that is localized to best meet business partners and consumers’ needs
  • Coordinate with PMT creative services, multimedia and web teams to package content for appropriate channels

Responsibilities For Associate Marcom Specialist Resume

  • Coordinate with outside vendors, such as trade media publications, to successfully deploy ads, white papers and other content in a timely manner
  • Work with PMT creative services to store latest version of finished content for access by sales and marketing teams, including Xerox print-on-demand portal, content libraries, digital asset management (DAM) systems and websites
  • Demonstrated ability to multi task and prioritize work schedules to meet project due dates
  • Demonstrated ability to interface with vendors, product managers, market leaders, sales channels and internal customers such as Human Resources
  • Demonstrated ability to comprehend technical subject matter
  • Advise marketing team on best approach for content development, including topic selection, design and timing
  • Manage content calendar/planning for each strategic business entity in partnership with marketing (Electronic Materials, Specialty Additives and others as they apply)
  • Manage quote and invoicing process, in partnership with AM administrative support staff, for content development and placements with outside vendors (such as trade media)

Responsibilities For Marcom Specialist, LPG Commercial Europe Resume

  • Support deployment of tradeshow content and associated materials, as needed
  • Coordinate translation of content, as needed
  • Develop original customer- and channel partner facing content based on marketing-provided information for use in a variety of channels, including email blasts, webpages, social media postings, brochures, case studies, white papers, mobile applications, banners, tradeshow booths and videos
  • Demonstrated understanding and practical application of graphics programs including Quark Express, Adobe Photoshop, Adobe Illustrator and Adobe Acrobat
  • Deep understanding of marcom strategy development and tactics

Responsibilities For Regional Marcom Specialist Resume

  • Create report(s) from HR data to assign training and webinars to targeted audience
  • Monitor and report progress of training status and completions
  • Bachelors or MBA in Business Administration, Marketing, Computer Sciences or Data Science
  • High level understanding of systems Integration, databases and application architecture
  • Plan and organize the events under the guidance of BU event plan
  • Manage and coordinate logistics for responsible events
  • Provide on-site support such as booth set up, customer information collection and so on
  • Communicate with vendors for the designs of the events

Responsibilities For Marcom Specialist Resume

  • Collaborating with various people within the International Region and Corporate Organisation including Corporate Strategic Offer Managers, International Product Management. International Subject Matter Experts and International Sales Operations to deploy appropriate programs to targeted audience
  • Organise and manage classroom training for selected topics identified by International Management
  • Organise, invite and host Webinars
  • Send out internal communication via an internal communication tool to targeted audience
  • Ad Hoc support and activity as directed by International Field Enablement Manager
  • Works closely with the Marketing Program Manager to design multi-tactic campaigns to achieve program objectives defined by MPM and documents planning, timing and results for the campaigns
  • Supports the Marketing Program Manager in the development of the program brief, associated business case and multi-campaign program calendar

Responsibilities For Senior Retail Marcom Specialist Resume

  • Helps to coordinate with different functional teams for campaign execution e.g. for Data Entry, Local Marcom, Sales admin, e-commerce, SAP CRM, Biz center, Channel Partners
  • Supports project management of internal and external events, follow-up with channel partners and helps to communicate outcome with other regions whenever appropriate
  • Partners closely with SAPK DGG sales organization and SAPK distributors to support on marketing planning and campaign execution. Provides toolkits for local campaign execution (html templates, CRM setup, feedback forms, landing pages)
  • Literature search and publication search. Compiles/updates literature list for team use
  • Works closely with Agilent e-marcom team on the deployment of SAPK e-Pushes
  • Increase the organization’s profile across media, and with influencers and organizations
  • Translate the digital and communication marketing objectives into a yearly marcom plan, specifying required deliverables and projects, according to the Modular guidelines
  • Guard the brand image
  • Write and edit collateral material for various media with a focus on social media and website

Responsibilities For Staff Marcom Specialist Resume

  • Develop/execute media strategy across all media
  • Implement and expand social media strategy
  • Develop relationships with target media representatives
  • Ensure staff are well briefed on key communications issues
  • Report on and analyse all aspects of communications
  • Develop a SEO and SAO strategy
  • Develop, implement and improve CRM strategy
  • Generate, deploy, and analyze e-mail campaigns and reporting - working with MARCOM Marketo and social media specialists to implement best practices for external communications

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