Marcom Resume Sample

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Marian Schinner
1189 Lueilwitz Road,  Philadelphia, PA
+1 (555) 133 0667

Work Experience

Marcom Executive
05/2018 - PRESENT
Chicago, IL
  • Provide counsel and direction in the development and execution of integrated marketing communications that drive the brand and helps achieve business goals
  • Develop, defend and enforce brand standards vigorously, enhancing and codifying the company’s brand/image across all channels. All the while, considering the client perspective to identify broader messaging opportunities to further enhance the brand impact
  • A deep understanding of ALAC partners’ retail and digital environments to help inform platform and content updates
  • Develop and deploy vision and approved plan for his category, and provide input to Category and Hub Director when developing the cluster and regional plan
  • Define and validate the global sourcing strategy using internal and external analysis
  • Accountable for internal and external analysis in collaboration with stakeholders, Sourcing Analysts, as chairman of a cross-functional sourcing team
  • Prepare and lead fact based negotiations and select supplier
Marcom Coordinator
06/2013 - 11/2017
Houston, TX
  • BPO-Execution of all types of audits regarding Timken’s processes and functions as a BPO
  • Assist with the day to day Marcom activities
  • Computer literate in Microsoft Window and adobe design applications
  • Coordinate and assist with delivering all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Line Manager
  • Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
  • Promote the hotels’ marketing activities to the media covering all food and beverage, rooms and event promotions
  • Organise and manage familiarisation trips for media professionals and entertain local media where appropriate
  • Support the Line Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
  • Develop monthly / quarterly reports on activities highlighting results and next steps
Technical Marcom Intern
09/2007 - 02/2013
Dallas, TX
  • Lead contract implementation and resolve issues
  • Manage/evaluate contract compliance, data management and supplier performance and take necessary corrective actions
  • Evaluate and renew contract by identifying and prioritizing opportunities for reduction of Total Cost of Ownership (TCO).Ensure use of strategic sourcing methodology (SSM) and best practices
  • Define and lead (global) cross-functional sourcing teams
  • Secure key elements of the Supplier performance (security of supply, competitiveness, quality/compliance, sustainability, innovation/technical improvements, business commitment) in DSM’s agreements with third parties
  • Public Relations – be the main daily contact point for Eaton’s PR agencies, supporting proactive engagement between them and Eaton spokespeople, ensuring topics are progressive and supportive of Eaton’s overall brand & communication strategy
  • Support the UK CSO and central MarComs team to drive the adoption and implementation of MarComs processes and tools through the UK segments and business units to ensure efficiency and consistency
  • Identifying and adapting where appropriate to UK segments/market to ensure best results


Cabrini University
2003 - 2007
Bachelor's Degree in Graphic Design

Professional Skills

  • Excellent creative concepting/ideation skills, with the ability to move fast
  • Strong marketing, analytical and promotion skills
  • Cross-discipline Marcom skills with demonstrated competency in implementing a wide mix of tactics
  • Strong ability to prioritize and reprioritize throughout the day, both for self and for designers
  • Strong leadership-level presentation skills, from strategy to concept to final creative
  • Strong analytical skills with ability to turn data into a story
  • Proven leadership, communication, organizational and interpersonal skills

How to write Marcom Resume

Marcom role is responsible for organizational, interpersonal, analytical, presentation, strategy, editing, training, retail, marketing, mac.
To write great resume for marcom job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marcom Resume

The section contact information is important in your marcom resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marcom Resume

The section work experience is an essential part of your marcom resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marcom responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marcom position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marcom resume experience can include:

  • Solid writing and editing skills- some peer or manager edits typically needed
  • Strong verbal and written communication skills, with an eye for details
  • Excellent written and verbal communication skills across all levels of management
  • Strong project management and organizational skills and able to manage external partnerships across time zones
  • Strong project management, written and verbal communication and collaboration skills
  • Outstanding messaging, writing and editing skills

Education on a Marcom Resume

Make sure to make education a priority on your marcom resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marcom experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marcom Resume

When listing skills on your marcom resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marcom skills:

  • Excellent written and verbal communication skills, as well as good presentation and organizational skills
  • Strong verbal skills with the ability to effectively present conceptual ideas to team members and senior management
  • Creative, resourceful, with good analytical skills, and the ability to manage projects effectively across the various departments
  • Good presentation and good interpersonal skills
  • Effectively bilingual and written communication skills in English and Chinese
  • Good organizational and problem solving skills to manage workload while being receptive to last minute requests or issues requiring resolution

List of Typical Experience For a Marcom Resume


Experience For Marcom Executive Resume

  • A team player with strong project management skill with attention to details
  • Fundamental understanding of EMC ETD products, messaging, value proposition and positioning
  • Responsible for managing and executing Marketing and Communications campaigns for Turkey
  • Support the team with the opening/processing of PO’s and invoices
  • 11. Monitor government legislation on tax, accounting and payroll services; report any revisions needed on corporate policies specific to Timken Rulman ltd
  • To organize team building activities
  • Expert with more than one of the leading industry test automation tools: QuickTest Pro, Silk, Selenium, etc
  • Proficiency with Windows, Mac OS X, GNU tools, and scripting languages
  • Sets high expectations of self and work; self-motivated and resourceful; takes pride in delivering quality output at all stages of project

Experience For Marcom Coordinator Resume

  • Design collaterals including direct mail, ads, posters, newsletters, flyers, invitations, vouchers and coupons as needed
  • Manage and maintain graphic files, including center logos, photo and artworks
  • Produce monthly, quarterly and ad hoc Web Analytics reports utilizing Adobe Analytics and Powerpoint
  • Works closely with Global Marketing Program Managers and Global Marcom Specialist colleagues to develop the global campaign strategy and design
  • Ensures adherence to customer brand and design standards and consistent messaging across programs, campaigns and deliverables
  • Ability simplify and represent key product messages, features and benefits
  • Work independently or as part of a team.

Experience For Retail Marcom & Sales Specialist Resume

  • Liaison with the customer
  • Liaison with Production Coordinator
  • To assist Program Managers meet their Division’s communication objectives
  • Travel with potential trips to the US or Switzerland for face-to-face meetings
  • Knowledge in digital media and with past digital media experience to lead the conversation with digital media agencies, to drive higher awareness and conversions for the products
  • Problem-solver, result-driven and highly motivated individual with positive disposition and energy, resilience in the face of negative sentiment

Experience For Specialist Marcom Writer Resume

  • Support Product Managers and RSMs in the creation of sales PowerPoint’s, lunch & learns, training presentations, new product flyers, and other tools to generate market or product line growth
  • To assist in shaping the market by differentiating SingTel postpaid services through building SingTel’s credibility and position as a multimedia/data enabled provider of choice in postpaid services for the assigned customer segments
  • Good Team Player and able to work with different stakeholders at different levels
  • Good knowledge of telecommunications services
  • Process invoices and paid items through accounts payable and Approvals Perform account reconciliations with analysis and resolution of issues for cost center managers as required
  • 3rd party service provider's contract management-monitoring and timely updates and renewal of contracts. These include insurance companies, telecom, electricity, IT service providers etc

Experience For Brand Marcom Project Manager Resume

  • Co-working w / European sales and marketing team and the global communications team, providing insight and input on building the brand through key programs requiring communications support
  • Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
  • Give support to internal and external audit
  • Tracking fixed assets and leasing; Perform tracking fixed asset disposal, approval of acquisition or disposals need to follow procedure G-108, and documented accordingly
  • Budget for investments; submits requests for capital budget to Corporate for inclusion in the Business Plan. also reviews actual expenditure against Plan
  • As a QA engineer/software developer with focus on test automation and performance measurement

Experience For Office Administration & Marcom Representative Resume

  • Intense test automation
  • Expert with all aspects of test automation: functional, performance, stress, etc
  • Research, evaluate and implement work management tools to improve efficiencies
  • Serve as the system administrator for work management solutions
  • Configure custom work management tool functionality, manage API integrations and develop custom reports
  • Maintain process reference site, train team members on new systems and processes
  • Assign projects and tasks through the work management solution; communicate job status issues with team members as needed

Experience For Global Marcom Program Manager Resume

  • Collaborate with work solutions vendor support teams to troubleshoot and resolve system bugs and flaws
  • Design and manage work solution enhancement requests
  • Project manage large initiatives (both client and internal) as necessary
  • Work well with multiple, cross-departmental team members
  • Meet all deadlines set by the Director of Communications and the team
  • Performs additional tasks and/or responsibilities as assigned
  • Assist with the placement of banner ads and videos to various sources
  • Assist other Marcom team members with daily, weekly and monthly tasks, i.e. Daily News Email

Experience For Marcom Sales Leads Generalist Resume

  • Works with Global and Regional Marketing Program Managers to identify, develop and implement an effective campaign design to meet key business objectives and additional KPI’s (per the annual operational plans)
  • Manages the development and delivery of all campaign elements such as eDM, landing pages, multi-media, media, web pages, key sales collateral (brochures, flyer), tradeshows, face-to-face events, and campaign announcements on time and on budget
  • Tracks and analyzes campaign performance metrics to continually optimize campaign outcome. Provide monthly campaign dashboard to monitor campaign effectiveness and provide recommendations to optimize results
  • Reviews and discusses campaign strategy and results with global and regional MPM and PLs/Segments stakeholders during quarterly marketing planning/review meetings to ensure strategic goals are met
  • Collaborates with internal clients and stakeholders such as Product and Segment Marketing, Global and Regional Marketing Program teams, and external partners to facilitate quality and timely delivery of projects

Experience For Marcom Program Mgr, Senior Resume

  • Marketingand/or marketing strategy and communications experience
  • Owns campaign budget allocation and cost tracking
  • Maintains projects and documents in Agilent databases and content management systems
  • Develop, enhance and execute programs to connect our customers, across platforms, in both online and offline environment, for Singtel’s video products, which includes Singtel TV and OTT
  • Responsible for improving product branding imagery, by providing strong brand experience to customers across Singtel’s video products
  • Good communicator and proactive team player

Experience For Marcom Associate Resume

  • Working with business teams and segment marketing to develop strategies and campaigns to acquire new / existing customers
  • Supporting all Go-To-Market plans for Singtel TV and CAST
  • Provide strategic expertise in Channel Marketing & further develop Channel Marketing Model
  • Support key business drivers KPIs that include Gross Adds, churn, net adds, ARPU, revenue for both Singtel TV and CAST (our OTT product)
  • Adaptable to a fast paced environment with the constant need for changes due to the nature of the business and be a resourceful individual
  • Natural flair for TV content (English entertainment and Asian content)

List of Typical Skills For a Marcom Resume


Skills For Marcom Executive Resume

  • Strong marketing skills in areas of advertising, promotion, event management, negotiations
  • Solid business acumen, management and problem-solving skills
  • Effectively summarizing and presenting information
  • Strong experience with testing products with the following technology stack (or equivalent): JavaScript, Java, JSON, SQL, XML, web services
  • Substantial professional experience (>8-10 yrs.) in Purchasing (Indirect) or senior management positions, commercial experience

Skills For Marcom Coordinator Resume

  • Demonstrated understanding and experience in mobile-first design
  • Demonstrated understanding of customer-first digital experiences
  • Strong ability to multi-task, work on several competing priorities
  • Demonstrated ability to manage delivery of projects/programs in a cross functional, geographically dispersed environment in a timely and effective manner
  • Communication and intercultural skills
  • Experience with CMSs alike TypoIII or Adobe Experience Manager, Oracle Eloqua
  • Strong experience with browser based development tools: Chrome Dev Tools, Windows Edge Developer Tools, Safari Web Inspector, and Firefox Dev Tools
  • Exceptional communication skills: diplomatic, professional, resourceful, helpful, patient, and friendly
  • Ongoing effective use of analytics

Skills For Retail Marcom & Sales Specialist Resume

  • Deep functional marketing communications and digital marketing expertise; experience in a company with best in class digital marketing programs and processes
  • Proven track record of MarComs excellence including working with PR agencies, social media, event and campaign
  • A strong understanding of Adobe Analytics and Reporting
  • Demonstrated ability to produce high caliber marketing materials for use internally and externally
  • Experience working with outside agencies/vendors
  • Relevant copywriting experience
  • Experience in working in a fast-paced agency environment
  • Experience working within an in-house creative services group or agency in an operations role
  • Working experience

Skills For Specialist Marcom Writer Resume

  • Experience influencing others to incorporate findings into strategy and execution
  • Effective stakeholder engagement and management
  • Experience in CRM strategy, process, system development and implementation
  • Strong ability to take direction and subsequently give direction in a dynamic environment
  • Strong ability to engage and collaborate across all levels and teams in the broader org
  • Strong customer centric perspective
  • Relevant work experience in the same or similar role, ideally in the hotel industry

Skills For Brand Marcom Project Manager Resume

  • Previous experience and the ability to work as part of a virtual global team and organization
  • Effective management of suppliers and agencies; i.e., to take over current and future agency managment
  • International experience and/or knowledge of the Electronic Test & Measurement industry is of advantage
  • Experience with Asian SEA desired; e.g. Baidu,
  • IntelliAd, Refined Labs or Camato experience optional

Skills For Office Administration & Marcom Representative Resume

  • Google Analytics; IQ-certification optional; experience with other metric tools like HotJar or WiredMinds
  • Prioritize indirect customer segments, analyze customer journeys and identify customer-specific marketing communication approach on a global scale
  • Provide MarCom analyst with input on effectiveness of MarCom activities
  • Deliver effective advertising, promotion, training, seminars and publicity materials on-time and within budget parameters
  • Marketing communications generalist with sense and passion for raising awareness and generating sales leads in a competitive market environment
  • Marketing Communications Planning
  • Branding Management Value lines and LIC
  • Working knowledge in Microsoft PowerPoint and Word
  • Working in an ambitious, international, low-hierarchy organization

Skills For Global Marcom Program Manager Resume

  • Reporting to the Director of Segments & Channels
  • Assist Marketing team with brainstorming, marketing and advertising strategies
  • Works on assignments that are moderately difficult, requiring judgment in resolving issues or making recommendations
  • Global marketing communication strategy planning for the indirect sales channel
  • Launch new channel marketing communications initiatives supporting e-Commerce, business partner, and strategic account growth plans
  • Execution of local marketing tactics such as events, virtual conferences, nurturing campaigns and promotions
  • Expert in testing Web applications with comprehensive knowledge of browsers and user interface testing techniques

Skills For Marcom Sales Leads Generalist Resume

  • Able to work both independently and in the team, while being able to rally others and overcome adversity
  • Deep understanding and knowledge of region business needs
  • Tertiary qualifications, preferably in business administration, commerce, engineering or other relevant discipline
  • Knowledge of basic branding concepts
  • Adaptable and willing to accept a variety of assignments that fall inside or outside of scope
  • Accountable and willing to accept responsibility and ownership for projects and the team

Skills For Marcom Program Mgr, Senior Resume

  • Contribute to the regional and global marketing community in your given topic area
  • Sales & Marketing qualification (or equivalent)
  • A history of success in sales & marketing-related activities (e.g. inside sales, lead management, demand creation and
  • Social media advertising; e.g. YouTube, LinkedIn
  • Google AdWords (SEA, Google Display Network, GMail advertising) -- certification optional
  • Participate in planning Connected ACS projects/programs
  • Participate in bi-annual Marcom planning sessions with dedicated SBU(s)
  • Develop comprehensive Marcom project brief that informs all outbound marketing programs within given content template

Skills For Marcom Associate Resume

  • Create a high energy, empowered environment that fosters excellence, passion and teamwork across the marketing organization
  • Accelerate growth across our Retail business and portfolio via powerful integrated marketing communications and digital programs
  • Interest in Marcom / Marketing
  • Develop and implement processes to enable creative and marketing teams to work efficiently
  • Adapt to changing, fast-paced work environment

List of Typical Responsibilities For a Marcom Resume


Responsibilities For Marcom Executive Resume

  • Demonstrated ability to manage multiple projects simultaneously, confidently working on both strategy and tactics; superior organizational & project manager skills
  • Personality and Skills
  • Experience in creative services roles
  • Experience and Know-How
  • Achieve brand and regional marketing objectives while simultaneously furthering the broader Retail business
  • Spearhead the creation of the Danfoss Cooling loyalty program
  • Establish credibility with internal and external stakeholders, including solution GMs and regional business leaders
  • Learn and apply new technical concepts

Responsibilities For Marcom Coordinator Resume

  • Mastery of graphic design principles (typography, form, color, composition, grid)
  • Extreme attention to detail and consistency, an inherent drive for creative excellence
  • Strict adherence to Dell Technologies brand and Dell EMC visual ID
  • MBA is desired, or BS / MBA combination
  • Think outside the box and manage multiple projects simultaneously
  • Logical thinker who proactively seeks resolution to challenges
  • Independent and self-starter, creative
  • Define business-specific positioning and messaging that articulates the value proposition of Danfoss Cooling products/solutions within the specific sales channel globally

Responsibilities For Retail Marcom & Sales Specialist Resume

  • Travel days approximately 40 p.a
  • Excellent ability to manage multiple projects that are deadline oriented, handle interruptions, and to be flexible with changing tasks. Ability to identify creative solutions for complex issues
  • Profound knowledge of html editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator)
  • Computer literate and proficient in Microsoft Office applications, translation technologies, content management systems and other enterprise solutions
  • Performance-driven attitude, strive for empowerment
  • Digitally market a “high-mix/low-volume per model” B2B-business
  • Translate customer digital journey into a Digital Demand generation concepts
  • B2B Digital Demand Creation (DDC) concepts

Responsibilities For Specialist Marcom Writer Resume

  • Successful, operational management of DDC
  • Operational optimization of DDC campaigns
  • Cloud-based cooperation; e.g. via MS SharePoint, or Google Docs
  • Develop ‘dashboard’ to support MarCom marketers on a daily level
  • Fluent written and oral English & Mandarine, Mainland Chinese nationals

Responsibilities For Brand Marcom Project Manager Resume

  • Initiatives (ie. Connected Homes, Connected Buildings, Connected Workers)
  • Broader strategies that address cross SBU needs or synergies (ie. e-presence, channel similarities, event collaborations etc)
  • Distill Marcom Strategy into specific in-country actions to ensure big-picture outcomes for Connected ACS & SBUs
  • Launch and participate in campaign concept generation and its creative assets to supplement and ensure regional relevance
  • Set MarCom objectives and define the MarCom tactical plan for the indirect sales channel from the different segment strategies & align with global (and regional) sales & marketing colleagues
  • Set up global communication plan for the Indirect channel, allocate resources to MarCom activities & track MarCom activities (e.g. campaigns, events) on a global scale
  • Consolidate budgets for the indirect channel, allocate budget to MarCom activities & monitor expenses on a global scale

Responsibilities For Office Administration & Marcom Representative Resume

  • Detain and share knowledge & best practices on indirect customer types, their specific needs and ways to reach them
  • Develop and propagate overarching Retail messaging framework, business branding and proof points to ensure one-voice communications globally; ensure all market awareness, thought leadership and digital programs are in synch with broader Retail business and solution priorities
  • Develop digital customer engagement strategies that are in synch with enterprise and regional programs, and which enhance our online presence and brand perception, and that drive customer acquisition, retention and expansion
  • Ensure best in class digital approaches and processes across web, social and e-Commerce
  • Act as creative director ensuring on time delivery of high quality, on point marketing deliverables across all mediums that directly support business objectives
  • Expand and enhance the global Retail marketing communications digital function, developing Marcomm/Digital team members, engaging with broader shared service teams, and recruiting and onboarding new talent across the globe

Responsibilities For Global Marcom Program Manager Resume

  • 360 marketing competencies
  • Supervision of archiving
  • Proficient knowledge with all of Microsoft Office products, specifically Excel
  • In-depth knowledge of the Category in terms of products, services and contracts
  • Lead through influence in a matrix organization
  • Maintain collateral archives

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