Manager, Consumer Insights Resume Sample
Emilio Brown
22802 Noble Camp,
Dallas,
TX
+1 (555) 342 7130
Work Experience
Manager, Consumer Insights
05/2018
-
PRESENT
Boston, MA
- Demonstrate holistic thinking, strategic agility, and leadership with all levels of the organization
- Proactively lead the consumer learning agenda to address business objectives & tell a cohesive and actionable story based on consumer insights
- Oversee & execute primary & secondary research, including research design & methodology, analysis plan and reporting deliverables
- Provide Consumer Insight leadership with cross-functional teams, including working closely with Product, Editorial, Marketing, Brand & others across the organization
- Communicate consumer insights in a clear and concise manner, both through written and verbal communication
- Collaborate with other members of the global Insights team, specifically User Experience, Customer Experience, Marketing Analytics, B2B Insights & Category Insights to tell a complete story, including the addition of behavioral and secondary data
- Develop a deep understanding of La Quinta’s guests and target customer – their needs, attitudes and behaviors. Measure and interpret macro and micro trends on the guest/target customer to support strategic and tactical choices
- Quickly gain an understanding of Corporate, Category, Brand & functional Objectives. Through strong thought leadership, translate those business objectives into research strategies
- Help create and fully execute research learning plans/priorities and scope the most appropriate methodologies and techniques with a singular focus on delivering high-quality findings-on time and within budget Relationship Management & Collaboration
Senior Manager, Consumer Insights
04/2015
-
04/2018
Boston, MA
- Leverage hindsight, insight, and foresight to be a strategic consultant and trusted advisor to business stakeholders in all matters regarding customer understanding
- Help inform the creation of actionable customer profiles with multi-dimensional segmentation modeling, persona development, and journey mapping
- Provide actionable insights and recommendations from qualitative and quantitative customer journey research and inform strategic business decisions that improve customer experiences across the entire journey for each target audience
- Develop and manage an online insights/community panel
- Illuminate opportunities for deeper customer engagement and value creation, when and where it matters most to them, while uncovering and clarifying their needs, wants and expectations by occasion, touchpoint, region, socio-demographics, and other factors that influence purchase and usage behavior
- Oversee all aspects of customer journey research, including qualitative and quantitative studies covering project scoping/planning, research design, vendor management, analysis, reporting and communications/storytelling
- Partner with internal customers to understand their CX research needs in order to develop and drive a research agenda
- Work with other cross-functional analytics and insights areas within the organization to catalog, coordinate and distribute needed data
- Work collaboratively to establish KPIs, develop dashboards and define the learning and testing agenda
Manager Consumer Insights
12/2012
-
03/2015
New York, NY
- Show and tell compelling stories that bring the insights to life and inspire action throughout the organization while strengthening the voice of the customer business discipline for the entire organization
- Partner with Analytics teams to identify key drivers, root causes, and financial impacts
- Interact frequently with senior management, providing status update on high priority projects and initiatives
- Manage Human Resources responsibilities for the specifically assigned areas; creates and maintains a work environment that promotes client service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
- Work experience in Customer Experience (CX) analytics with an emphasis in Customer Research
- International research experience
- Experience with survey and analytical tools such as Qualtrics, Medallia, Clarabridge, SPSS, etc
Education
University of Connecticut School of Business
2007 - 2012
Bachelor's Degree in Marketing
Professional Skills
- Provide consumer insight leadership by working closely with other "insights" teams across the org to help tell one story, whether that's partnering with our own Consumer Insights and Analytics team, Product Analytics, User Experience Research or the Customer Service organization
- Possess excellent quantitative consultancy skills, with 5-6 years’ experience
- Strong analytical skills with hands-on experience in statistical analysis, as well as proficiency with statistical software packages (SPSS or R)
- Excellent presentation and communication skills and are passionate about being an engaging 'Story-Teller'
- Strong presentation skills; comfortable presenting to small and large groups
- Strong communications skills and “story-telling” ability
- Excellent storytelling and writing skills to create presentations and bring data and consumers to life
How to write Manager, Consumer Insights Resume
Manager, Consumer Insights role is responsible for presentation, analytical, powerpoint, software, consumer, business, research, insights, storytelling, excel.
To write great resume for manager, consumer insights job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Consumer Insights Resume
The section contact information is important in your manager, consumer insights resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Consumer Insights Resume
The section work experience is an essential part of your manager, consumer insights resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, consumer insights responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, consumer insights position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Consumer Insights resume experience can include:
- Strong thought leadership, consultation and facilitation skills, and an ability to align diverse teams to move large and complex projects forward on time and within budget
- Strong project management skills; Strong communication and presentation skills
- Self-managed, self-motivated entrepreneurial individual with strong project management skills and experience
- Excellent oral, written, and presentation skills are required, including ability to develop compelling PowerPoint presentations
- Attention to detail, with strong organization skills and ability to manage multiple concurrent projects
- Demonstrated ability to effectively interact with cross functional teams and all levels of management
Education on a Manager, Consumer Insights Resume
Make sure to make education a priority on your manager, consumer insights resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, consumer insights experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Consumer Insights Resume
When listing skills on your manager, consumer insights resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, consumer insights skills:
- Excellent skills in contemporary consumer insights methodologies and reporting tools
- Strong track record of progressive leadership in high performance consumer packaged goods environment. CPG experience preferable
- Collaboration / teamwork skills; experience in matrix environment(s)
- Strong communication skills with ability to take complex ideas and articulate them clearly & simply
- Strong understanding of marketing strategy, planning issues, budgeting, and priority setting
- Strong track record and working experiences in outside-in turning consumer insights into tangible/executional implications for business
List of Typical Experience For a Manager, Consumer Insights Resume
1
Experience For Senior Manager, Consumer Insights Resume
- Experience in consumer goods and/or services required. Apparel experience highly desirable
- Strong Excel, SPSS, and PowerPoint skills are essential
- Project management skills and experience working on several complex projects concurrently
- Solid analytics skills, ability to read and interpret data from multiple sources and deliver actionable recommendations
- Solid experience conducting research projects in global markets and managing teams remotely
- Experience conducting custom primary research, 1+ years of vendor management experience
- Stellar presentation skills, with comfort telling our story to anyone from junior to C-Suite levels
2
Experience For Senior Manager Consumer Insights Resume
- Strong agency/vendor management experience
- Create a high-performing, engaged team. Develops team skills for present and future business needs
- Statistical knowledge and experience, including experience annotating questionnaires, identifying statistical differences, and number checking reports
- Strong background in analyzing and reporting survey data, including frequencies, crosstabs, and statistical significance testing
- Proven track record in developing and executing both primary and secondary research, with a working knowledge of best practices in research methodologies
- Experience managing and coordinating multiple, cross-functional projects and meeting tight timelines
- Experience managing and leading research/insights initiatives including partner agency engagement from project start to finish
3
Experience For Manager Consumer Insights Resume
- Focused experience designing and executing qualitative and quantitative research studies with actionable results
- Work in close partnership with our sister teams (Digital Content, Communities & Media; Digital Experience & Interactive; Marketing Technologies; App Marketing)
- Experience running and managing customer loyalty panels (e.g., Fuel Cycle)
- Experience managing custom market research and customer satisfaction programs
- A proven understanding of a wide range of research methodologies and associated best practices
- Experience in working in multi-national business environments
- Become subject matter experts on selling and buying experiences at eBay
- Experience in a leading ecommerce company or major consumer brand, preferably with a focus on acquisition, retention, CRM or database marketing
4
Experience For Group Manager Consumer Insights Ssd-coca-cola Company Resume
- Develop strong collaborative working relationships with key decision makers and functional groups across NA Marketplaces
- Demonstrated success translating customer research and analytics into impactful results
- Overall insights and customer experience work agency and/or client-side in consumer products or consumer technology
- Strong Excel or similar tool (e.g., SAS, SPSS) proficiency with a specific focus on quantitative research datasets
- Strong communicator with the ability to drive and influence strategic buy-in from stakeholders
- Focused experience designing and executing research studies with actionable results
5
Experience For Manager Consumer Insights Innovation Resume
- Experience with fielding surveys in Qualtrics or similar surveying technology
- A strong desire to understand what makes our consumer tick
- Excellent communicator that can deliver information verbally and in written form to both senior and junior people within the organization
- Consulting with clients on an ongoing basis
- Developing projects from inception to the communication of findings. This includes
- Gathering data from internal and external sources
- Compiling results in a concise, meaningful and actionable format
6
Experience For Director / Senior Manager, Consumer Insights Resume
- Communicating results via written memos and in-person presentations
- Expertise in determining research methodology, writing survey questions, and collecting and weighting data
- Lead key initiative brand projects including brand tracking, social listening, customer journey-mapping and consumer/customer segmentation
- Manages vendor relationships, including online reporting, survey sampling, and primary and secondary research
- Expertise and passion in mining and synthesizing primary data and translating into an impactful storyline with actionable insights and recommendations
- Vet and manage research vendors and freelancers, including negotiating contracts and troubleshooting issues
- Oversee all aspects of research process including identifying best-in-class methodology and process protocols, key vendor selection, plan design and execution
- Expert at making data actionable, contextually relevant, and compelling – a true storyteller!
7
Experience For Senior Manager Consumer Insights Innovation Resume
- Conduct in-house qualitative and quantitative projects, analyses & reporting when not engaging with partners
- Deep knowledge and expertise writing and programming screeners, surveys (e.g., Qualtrics) and discussion guides
- A clear track-record of translating data into compelling stories for different types of stakeholders
- Advanced tools:They have access to a ground-breaking insights tool that uses cognitive neuroscience to unlock deep thoughts and feeling about brands
- Manage Insights budget to ensure the greatest impact of spend while minimising resources and maximising outcomes
- Provide thought leadership around advancing brand-specific Hispanic initiatives, both those requiring custom research and not
8
Experience For Director / Manager, Consumer Insights Resume
- Confidence and strength in communicating findings and managing relationships
- A team player, who thrives on working collaboratively, bringing out the best in the wider team
- Strong strategy skills -- the ability to identify the primary needs of the customer and the drivers of consumer behavior, to conduct market sizing, to evaluate the competition, to forecast competitive behaviors and potential market opportunities, and to develop compelling value propositions
- Strong capability and interest in working in the market research discipline, with strong analytical skills, a passion for researching and solving problems, and ability to derive accurate conclusions from significant data
- Leveraging Under Armour’s online consumer panel for continuous insights around our target consumer by sport category
- Data mining with Nielsen syndicated tools (Market rack, Home scan Panel)
9
Experience For Assistant Manager Consumer Insights Resume
- Open minded, flexible, autonomous, and capable of leading cross-functional discussions
- This role leads the Insights agenda for Hispanic Insights across the Portfolio, spanning NAB brands (Pepsi, Mountain Dew, Aquafina, Lipton, etc), helping to set the strategic direction by unlocking data-driven, actionable insights & providing a holistic understanding of the business that impacts short- & long-term strategic decision-making
- Strong understanding of various research methodologies and approaches – qualitative AND quantitative
- We would like someone with a passion for driving Hispanic consumer understanding and customized business strategy into the teams across our portfolio
- Increasing responsibility in consumer research and/or Brand Management
10
Experience For Assistant Manager, Consumer Insights Resume
- Develop the monthly marketing review, which is delivered to the company’s executive leadership team
- Lead, plan and conduct a variety of internally managed research projects (ex. Focus groups, surveys, data mining)
- Serves as the consumer insights resource for the organization through deep knowledge of findings within existing primary and secondary studies
- Write questionnaires and discussion guides using innovative and creative questionnaire styles
- Advise Marketing, Editorial, and Sales teams on brand management, audience expansion, and sales initiatives
List of Typical Skills For a Manager, Consumer Insights Resume
1
Skills For Senior Manager, Consumer Insights Resume
- Excellent MS Office Skills, business Intelligence systems experience
- Project management skills/ability to multitask and prioritize
- Excellent analytical skills and ability to derive central insights/big ideas from complex data batches
- Well-developed interpersonal skills to build positive working relationships with global, regional and local management teams, ability to coordinate alignment
- Able to effectively present data to all levels of management
- Broad and current consumer packaged goods experience to be able to both identify and initiate appropriate actions and decisions
- Solid experience in syndicated data and analytics
- Understanding of marketing processes and approaches for packaged goods
2
Skills For Senior Manager Consumer Insights Resume
- Making actionable strategic recommendations from evidence based research
- Experience setting and leading insights agendas, applying a broad range of qualitative and quantitative research techniques
- Experience in media or marketing research, including working for a media company or research vendor
- Strong strategic thinking and problem solving
- Experience in working with research vendors and ensuring clarity on expectations from suppliers
- Experience with online survey tool programming and reporting, desirable
- Strong track record of leveraging attitudinal consumer research to build brands and businesses
- Experience managing vendor relations
3
Skills For Manager Consumer Insights Resume
- 2-3 yrs. hands-on experience working with data/analytics dashboards (e.g., Domo)
- Experience translating business needs into research strategies ( 7+years)
- Experience conducting research projects in Europe with a sensitivity to the differences among countries and cultures
- Experience managing third-party market research providers
- Experience with primary research such as focus groups, surveys and in-field data gathering
4
Skills For Group Manager Consumer Insights Ssd-coca-cola Company Resume
- Relevant experience, preferably with a branded, consumer facing company
- A highly motivated leader, eager to learn, with the ability to devise an effective solution in unstructured situations
- Experience with a wide array of brand, marketing/advertising and consumer research methodologies, both quantitative and qualitative
- Hands on experience with consumer research, preferably at a market research supplier or a subscription services company
- Recruit, develop, coach and retain highly motivated, qualified and experienced market research professionals
- Strong understanding of quantitative research methodologies, including brand positioning, brand
5
Skills For Manager Consumer Insights Innovation Resume
- In-depth experience and expertise in survey tool development, as well as analyzing quantitative
- Experience in FMCG/Service /Retail industry
- Primary research experience that covers both qualitative & quantitative research projects
- Remain up-to-date with digital research methods to enable the Outdoor BU to operate in an agile way
- Conduct advanced issue-based analyses, deliver proactive insights, and build effective analytical presentations and deliver the verbal presentation
6
Skills For Director / Senior Manager, Consumer Insights Resume
- A seasoned insights professional with demonstrated success as a business partner/consultant (preferably on both the client and supplier side)
- Continuously improve the effectiveness and efficiency of the team’s research and analysis methodologies, processes, and deliverable
- Experience in competitive analysis, macro-trends and avariety of strategically oriented business issues
- Able to work across geographies / cross culturally and navigate differences to find common good
- Consumer panel management and usage; Experience with Nielsen/IRI point-of-sale scan data and HomeScan/NCP panel data highly desirable
- Direct experience with insights in the entertainment or retail verticals
- USEFUL - The more USEFUL our data is, the more effective we are; we’re committed to being useful to our clients and to helping one another succeed
- Experience in Market Research/Service /Retail industry
7
Skills For Senior Manager Consumer Insights Innovation Resume
- Experience in Market Research-Consumer Insight
- Hands-on primary consumer research & insights experience, either agency or client-side,
- Professional experience ideally with a CPG company
- Experience in BFSI/ Service / Retail industry
- Quantitative, Primary Consumer Research experience for at least 4 years is compulsory
- Experience in FMCG / Service / Retail industry
- Experience in consumer/shopper insights
- Strong ability to interpret syndicated retail information
8
Skills For Director / Manager, Consumer Insights Resume
- Experience in Market Research-Consumer Insight
- Hands-on customized market research, agency experience
- Experience with survey design and statistics essential
- Experience with SPSS and/or other statistical analysis packages required
- Experience in Primary Qualitative Market Research with practical knowledge of research methodologies like,
9
Skills For Assistant Manager Consumer Insights Resume
- Combined broad theoretical and a good level of practical knowledge in areas of consumer insights generation and data research/management
- Strong communicator and presenter at all levels of hierarchy
- Client-side and supplier-side experience
- Marketing research project management, including data analysis, interpretation, survey design and implementation and report writing (5+ years)
- Analyzing data collected from externally conducted research and synthesizing results into formal presentations
- Writing or editing questionnaires, interview guides, moderator guides, etc
- Displaying fact-based insights simply and compellingly through PowerPoint presentations to facilitate decision making at senior leadership level
10
Skills For Assistant Manager, Consumer Insights Resume
- Coordinating and/or facilitating research design
- Uploading/communicating new data releases for secondary research data
- Amalgamating disparate data sources to develop actionable insights
- Managing internally-conducted web based survey execution and analysis
- Extracting data from internal databases provided by syndicated research providers
- A clear communicator, able to deliver finding in an engaging, fresh and impactful manner, cutting through the complex to tell a simple, compelling narrative
- Able to take responsibility for designing and directing projects, ensuring that client needs are met and projects are delivered to budget
- A clear communicator, who is able to deliver learning, cutting through the complex to tell a simple, compelling narrative
- Client facing exposure: Hit the ground running and be client facing from the get go!
List of Typical Responsibilities For a Manager, Consumer Insights Resume
1
Responsibilities For Senior Manager, Consumer Insights Resume
- Lead the design and implementation of all projects, from a marketing perspective, in conjunction with the Business Intelligence (BI) team, ensuring that these solutions align with the organization’s strategic direction and technology standards
- Excellent excel skills and strong computer skills in Word and PowerPoint with an attention to detail
- Excellent project management skills; ability to manage multiple complex projects at one time based on the strategic priorities of the business
- Strong collaborations skills, and the ability to work across a wide variety of groups
- Experience in Database Management or as a Database Administrator or of related Business Intelligence and Analytics and reporting work experience
- Cost effectively manage productive working relationships with external consumer research vendors. Lead vendor selection process
- Work effectively within an ambiguous environment
2
Responsibilities For Senior Manager Consumer Insights Resume
- Develop strong business strategies based on insights & analytics & ensure an effective plan that brings the strategies to life
- Experience working on qualitative and quantitative studies from start to finish including study design, recruitment, fielding, analysis & reporting
- Build plans cross functionally working with marketing, brand strategy, design, business group, and digital teams to drive effective outcomes
- Works collaboratively to determine and prioritize the organization’s consumer insight needs
- Oversee pipeline, prioritization and execution of research requests
3
Responsibilities For Manager Consumer Insights Resume
- A proven record of turning insights into actions with our brands, retailers, marketing and research & development (R&D)
- Proven success in managing large-scale programs in a cross-functional team environment
- Highly Skilled in presenting data visually to provide a clear story
- Experience in FMCG / Service / Retail industry
- Experience in Primary Quantitative Research
4
Responsibilities For Group Manager Consumer Insights Ssd-coca-cola Company Resume
- Experience in Quantitative Consumer Research
- Overseeing all aspects of Nickelodeon’s Brand research and Marketing Tracking Study
- Analyzing information utilizing various statistical and trending techniques
- Lead or co-work on ad hoc requests to maximize insights and learning
- Help manage our brand health tracking efforts, customer satisfaction tools, best customer
5
Responsibilities For Manager Consumer Insights Innovation Resume
- Provide strategic council to marketing and cross-functional partners
- Evaluation of New Product and Business Initiatives for forecasting system impact
- Comfort using online survey software such as Qualtrics or Decipher
- Provide strategic council to senior marketing and cross-functional partners
- Craft stories from data and insights that present learnings in a visual format with a compelling message
- A true balance of qual and quant expertise with an understanding of the nuances that go along with both
- A collaborator willing to work across a wide variety of groups
- Lead Consumer, Business and Shopper insights for the European Region, aligning local and global needs
6
Responsibilities For Director / Senior Manager, Consumer Insights Resume
- Translate consumer understanding to insight
- Internal: Global Marketing Innovation group
- External: Marketing research agencies
- International Boutique: Sydney based boutique agency that has a start-up feel but with the backing and support of a global agency!
- Qual & Quant: The uique combination of advanced quant with creative qual thinking
- OPEN - Our OPEN systems, product designs and processes are made possible by the innovation that comes from openly sharing ideas
7
Responsibilities For Senior Manager Consumer Insights Innovation Resume
- Deep knowledge of primary marketing research methodologies and techniques
- Sense of curiosity to deepen our understanding of consumers and the competitive marketplace
- Evaluate quality of data and relevance for the brand or area (foresight and anticipating key consumer or industry influencers)
- Broad understanding of the Outdoor industry, and a passion for it
- Strategically find and manage talented external research vendors, cultivating mutually beneficial, long-term partnerships
- Deliver the most real-time, actionable customer insights possible leveraging all tools and resources available
8
Responsibilities For Director / Manager, Consumer Insights Resume
- Develop a deep knowledge of the company’s data structure and tables
- 25%: Plans and recommends appropriate and cost effective research approaches, study designs and action standards under the Director’s guidance and support
- Macro Trends Identification: Responsible for owning vendor relationships pertaining to Macro Trends and Innovation. This includes leading the development of presentations of applicable trends (Consumer, Retail, Apparel, etc.) to HbI’s business
- Work with department head to manage and/or provide support for all aspects of various quantitative and qualitative consumer insights research projects including: survey development, fielding, data analysis, report preparation, data checking, and online survey link testing
- Specific projects include formative testing of R&D initiatives, beta testing, , usability, research of content consumption across digital platforms, ongoing assessment of the media landscape, etc
- Communicate research findings, insights and recommendations to various departments through written reports and / or in-person presentations
9
Responsibilities For Assistant Manager Consumer Insights Resume
- Recommend research solutions based on business objectives/requirements and manage project vendors to make sure projects are completed on time
- Mine and analyze data and information from syndicated research services and industry publications
- Develop recommendations that positively impact the assigned brand’s ability to successfully meet its volume and profit commitments to the Division based on the acquisition of custom and syndicated data
- Demonstrates theoretical and practical knowledge of research design and analysis, turning business and operational issues into researchable questions. Applies consumer research to produce business insights and actionable results
- Responsible for development, design and management of complex research projects including project plan, sample plan, research methodology, data collection, questionnaires, analysis and reporting
- Verifies accuracy of data and analysis results. Performs statistical analyses on research data
- Works very closely with Sr. Director in developing and implementing standard operating procedures and best practices across the multiple disciplines within the team to ensure consistently high quality of all research deliverables
10
Responsibilities For Assistant Manager, Consumer Insights Resume
- Program and manage surveys within the SPHE consumer panel
- Present findings to both management and executive level management
- Be accountable for the overall contribution of brand information resources and bring expertise in consumer research, syndicated data, and the application of key analytics tools to the full breadth of the brand’s business activities
- Identify, develop, and champion a brand’s growth strategies
- Represent the voice of the consumer throughout the product and marketing development cycle for various Activision titles in many segments of the category from kid’s games to hard-core mature titles
- Prepare RFP’s and manage vendor relationships
- Design, execute and manage strategic research projects which involve vendor management and ensure quality outputs by the vendors. Work with both vendors and local teams to derive actionable recommendations
- Support on insights delivery to internal stakeholders (e.g. brand, digital) and/or senior executives
- Help develop and further build out our global consumer research and insight capabilities across the
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