Manager, Consumer Resume Sample

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Work Experience


Manager, Consumer & Market Insights
01/2018 - PRESENT
Detroit, MI
  • To set up the structure of the team and recruit team members in alignment with the Sr. Manager Consumer Direct FP&A and HR
  • To delegate tasks and responsibilities within the team
  • To set personal objectives, targets, guidelines and assess all direct reports
  • To develop the functional and social skills of direct and indirect reports on and off the job
  • To create an environment enabling team members to perform within good team spirit among all direct reports along all interfaces
  • Leadership: 1-2 years’ leadership of experts
  • Assist Business Development VP and Department Director in research and establishment of new partnerships
  • Once approved, manage accompanying program set up, execution, fulfillment, reporting and analysis
Manager, Consumer
08/2012 - 12/2017
Philadelphia, PA
  • Hold and set a high bar for smart and sound ideas, flawless execution of client programs and internal project management
  • Serve as the client manager on accounts which includes taking on an active role in client meetings and presentations
  • Help manage program planning and management by researching budgets; taking notes at meetings; managing timelines; participating in brainstorms; writing sections of plans managing purchase orders managing vendor relationships and tracking budgets
  • Serve as an integral member of the account team addressing the varied and changing needs of clients, proactively providing ideas and solutions
  • Collaborate with G4 team members (creative, media relations and digital experts) to develop and execute integrated campaigns that can work cross-channel
  • Help manage the budget, manage timely billing and reporting, and work with Agency finance team
  • Stay on top of industry best practices, client and competitor brand activity
Senior Manager, Consumer Insight
05/2008 - 02/2012
Los Angeles, CA
  • Partner closely with media experts to develop media strategy and sometimes pitch
  • Actively seek counsel and maintain open communication with your supervisor. Learning to communicate up, down and around
  • Maximise the breath of product within the category consumer demographic, with support from the DCP Consumer Insight leads, to reach all appropriate demographics
  • Support Director Licensing Sales in the AOP and quarterly forecasting process, working with the markets and toys Finance
  • Establish strong working relationships with country toy teams through regular strategy & franchise updates & work with country teams to develop programs to meet their product needs
  • Online/phone customer support experience required
  • Prior experience managing teams required
  • Experience designing Customer Support workflows, process and procedures required

Education


Missouri Baptist University
2002 - 2007
Bachelor's Degree in Business

Professional Skills


  • Strong research leadership skills with the ability to effectively communicate & present findings
  • Demonstrated project management and data analysis experience, including ability to manage multiple priorities, projects, and deadlines simultaneously
  • Has excellent English and Czech or Slovak language skills
  • Excellent verbal and written communication skills and an ability to work individually on a project or in a team environment are essential
  • Strong leadership skills and the ability to develop and motivate all audit staff and provide them with counseling and career guidance
  • Experience working in an eCommerce environment, experienced with catalogue management and site merchandising
  • Advanced presentation development skills summarizing research findings to leadership and non-research audience

How to write Manager, Consumer Resume

Manager, Consumer role is responsible for research, leadership, languages, purchasing, retail, finance, credit, training, database, reporting.
To write great resume for manager, consumer job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Manager, Consumer Resume

The section contact information is important in your manager, consumer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Manager, Consumer Resume

The section work experience is an essential part of your manager, consumer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, consumer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, consumer position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Manager, Consumer resume experience can include:

  • Strong communication and presentation skills – in particular an ability to effectively relay consumer insights through story-telling
  • Strong service orientation and ability to work effectively with all levels of management
  • Work effectively with outside vendors and clients
  • Able to develop dynamic PowerPoint decks and effectively present to others
  • Effective storyteller with ability to pivot toward business interests and priorities
  • Managing all aspects of customer surveys and identifying opportunities to improve the overall customer experience

Education on a Manager, Consumer Resume

Make sure to make education a priority on your manager, consumer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, consumer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Manager, Consumer Resume

When listing skills on your manager, consumer resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical manager, consumer skills:

  • Strong priority management skills to ensure insights resources are leveraged and applied to the most important business issues
  • Highly effective negotiation skills with the ability to influence and persuade others
  • Has experience from Fast Moving Consumer Goods Industry (FMCG) environment (both marketing and trade marketing)
  • Experience writing and conducting effective presentations to large, diverse audiences
  • Proven ability to and experience of managing a team of ideally up to 12 people
  • Proven and effective organisation capabilities

List of Typical Experience For a Manager, Consumer Resume

1

Experience For Manager, Consumer & Market Insights Resume

  • Ideally, experience in managing proprietary insight communities; experience in programming studies using online survey programming tools
  • Management experience leading in operations (ie: Disputes, Servicing, Fraud etc...)
  • Experience implementing UX and brand standards for eCommerce
  • Deep understanding of eCommerce analytics and the ability to apply findings to drive improvements in conversion and consumer experience
  • Leads development of multi-year strategic research plans and prioritization for institutions to advance learning goals
  • Industry related customer contact experience in a Banking or other Financial Services institution
  • Collaborate with global counterparts to align on development roadmap and priorities
  • Manage project budget and User Experience budget for the eCommerce team
2

Experience For Senior Manager, Consumer Experience Resume

  • Effective manage projects and advocate for resources
  • Industry and / or relevant work experience
  • Strong initiative and self-starter, entrepreneurial spirit
  • Marketing and digital content support for franchises and merchandise
  • Synthesizing information from various sources into meaningful insights
  • Presenting actionable recommendations to leaders
3

Experience For Senior Manager, Consumer Insight Resume

  • Seeking out and utilizing third party and syndicated research as a complement to primary research
  • Being an advocate for the insights program and inspiring colleagues around the business to use research
  • Extensive knowledge of the eCommerce industry, including eCommerce, digital marketing, , market research and analytics, and enabling web technologies
  • Build a high performing team. Set targets, coach regularly, and develop succession planning
  • A passion for interpreting quantitative data and creating actionable insights that are applied in business decisions
4

Experience For Manager, Consumer Insight Resume

  • Knowledge of best practice reporting, Ukrainian and International Accounting Standards
  • Manage & execute monthly retail reporting incl. detailed plan/actual comparison for relevant KPI’s and ad-hoc analysis
  • Prepare the financial configuration for store openings, remodelling’s and closures (‘BPMs’)
  • Assist on the financial configuration for store openings, remodelling’s and closures (‘BPMs’)
  • Liaise with licensors’ Customer Service management to ensure alignment with their processes serving our mutual consumers
  • Consult with clients and internal project teams on objectives and information needs for marketing research studies
5

Experience For Manager Consumer Products Resume

  • Manages vendor, directs analysis of research findings, and presents findings to research and non-research audiences spanning junior to executive level
  • Desire to meet and exceed objectives and take on more responsibility and grow personally with a fast growing company
  • Advanced knowledge of windows operating environment and Microsoft Office tools
  • Lead collaboration with Retail and Brand partners to build out consumer-centric strategy for multi-channel retail in full alignment with CoE eCommerce
  • Partner with key eCommerce and Brand partners to develop content strategy for these channels to support Brand and business goals
6

Experience For Senior Manager Consumer Segmentation Resume

  • Conduct all PRIMARY RESEARCH that informs innovation decisions related to white space, understanding consumer behavior, new innovation research, color, packaging and other related topics
  • Consumer Products experience preferably for an entertainment brand
  • Excellent relationship builder with collaborative “Team” orientated mentality
  • Drive INNOVATION ROADMAP with métier by 360 analysis that embeds Market insights, Consumer insights and Foresights
  • Explore STRATEGIC WHITE SPACES topics to define the innovation strategy and projects
  • TRANSFORM the insights into innovation ideas and further facilitate into prototype development through open-lab
  • DAILY CONSULT and share on consumer insights learnings to support the tech & product development
7

Experience For Senior Manager Consumer Privacy Resume

  • Drives an agile, analytically-driven approach to identifying and defining business opportunities for growth; develops learning plan, executes, analyzes, and communicates learning related to CAG brands’ present and future position in the marketplace
  • Maximize team’s impact and value through effective team and project management, innovative thinking and talent development
  • Establishes and sustains strong relationships with priority customer insight, marketing and third party suppliers (syndicated data, data mining company, online specialists etc.) to stay abreast of emerging insights and tools in this area. Recommends choices for Hill’s that can drive strategy
  • Integrates brand strategies and priorities, customer strategies, and fact-based insights to deliver persuasive customer-centric insights presentations and team recommendations to help define and achieve Hill’s and customers’ joint business objectives
  • Ensure that the Colgate/Hill’s research end to end process is followed 100% by utilizing the tools available such as the Research Authorization (RA) system
  • Drive an agile, analytically-driven approach to identifying and defining business opportunities for growth; develops learning plan, executes, analyzes, and communicates learning related to CAG brands’ present and future position in the marketplace
  • Proven track record of success in elevating and addressing customer issues across the product lifecycle
  • Proven customer advocacy leader with a passion for customer success
  • Network and focus attention around customer experience goals
8

Experience For Senior Manager, Consumer Policy Resume

  • Equally comfortable working in a program and data/analytics capacity; fluency with data analysis, customer research, and performance measurement
  • Experience collecting, synthesizing, and prioritizing product input from multiple sources (customer users / buyers, competitive products, potentials, evaluators, testers, partners, engineering, management, etc.)
  • Deep understanding of Adobe products and the competitive space in which we operate
  • Be both detail-oriented and see the big picture (strategic focus)
  • Create Consumer vertical reports, presentations, QBR’S
  • Support the identification of content needs across consumer’s purchasing journey based on brand strategies and empirical data indicating content that delivers the greatest consumer value and business impact
9

Experience For Manager Consumer Insight Resume

  • Identify emerging consumer and child protection issues across the globe related to TWDC’s mid- and long-term business plans in international markets, and assist in the development of internal and external policy positions, strategies and analyses to influence the external environment, mitigate risk and advance TWDC’s business priorities
  • Collaborate with LOBs and other internal partners to ensure TWDC policy positions remain forward‑looking, coherent and consistent with business priorities; reappraise policies that have acquired their own momentum
  • Spends 50% of their time developing strategies and interfacing with marketing, and 50% managing teams who deliver the plans
  • Quickly mastering the existing consumer insight program and how it is being used around the business
  • Serve on TWDC governance councils and strategy groups that develop plans and positions relating to the most critical issues facing TWDC
  • Incite consumers to engage with Mead Johnson Nutrition by executing content plans that meet consumers’ needs with content on Enfamil.ca, loyalty program and social platforms
  • Manages the total roll-up SBA view of Digital spending
  • Manage digital agency relationships, ensuring that deliverables are on strategy, on time and within budget
  • Execute best in class content strategies to improve search engine optimization Deploy Digital media best practices to drive continued use of our brands
10

Experience For Manager, Consumer Experience & Innovation Resume

  • Use advocacy and affiliate strategies to drive purchase decision both online and in store
  • Proactively seek out new technologies to keep MJN ahead of the competition
  • Manage external partner agencies to deliver high impact strategies
  • Delivers thought leadership to the organization on digital best practices and trends
  • Provides the expertise and organizational influence to deliver digitally-led, consumer-centric, and data-driven digital strategies and is accountable for ensuring delivery toward brand marketing objectives
  • Establishes the optimal brand consumer journey
  • Collaborates cross-functionally with Brand, Marketing Service COEs and Shopper Marketing Groups to ensure all initiatives are integrated across partner programs to deliver integrated 360 marketing programs

List of Typical Skills For a Manager, Consumer Resume

1

Skills For Manager, Consumer & Market Insights Resume

  • Has experience with integrated marketing programs, including traditional media and advertising, Events, Shopper Marketing
  • A proven track record driving the Conagra business model and influencing the matrix across brand, marketing, sales and R&D
  • Experience leading and/or mentoring team members
  • A proven record of turning insights into actions with brands, retailers, marketing and R&D
  • A media-mind. Experience writing media strategies and pitching to consumer media
  • Experience working with and collaborating with analytics and data science teams
  • Experience leading workstreams or projects in a cross-functional environment
  • Experience in pricing prescription drugs at a retail pharmacy, a PBM, or a discount card company
  • Experience leading insights projects with International markets (or as part of a multi-national initiative) desirable
2

Skills For Senior Manager, Consumer Experience Resume

  • Around 8-12 years of experience in marketing research
  • Extensive experience in data collection and processing
  • Experience of managing a sizable team of more than 10 people
  • Primary market research experience required, managing custom and syndicated research
  • Have a clear understanding and knowledge of the client’s business priorities and are able to assess and draw conclusions for your team
  • Ideally has experience in community management field including management of website content and loyalty programs
  • Relevant experience with digital marketing
3

Skills For Senior Manager, Consumer Insight Resume

  • BA, MBA, or equivalent experience
  • Experience leading a team
  • Functional: 5-10 years’ professional experience
  • Experience in SAS databases
  • Proven ability to develop work that is client-ready with minimal oversight
  • A collaborative spirit, results driven with the capacity to manage multiple priorities and work against deadlines
  • Analytical thinker who enjoys problem-solving, willing to challenge traditional thinking
  • Have a passion for learning and insights, be highly self-motivated, and have an inquisitive, problem-solving nature
  • Develops and documents the project scope, objectives and make a recommendation regarding approach
4

Skills For Manager, Consumer Insight Resume

  • Advanced proficiency in a programming language (e.g. SAS, SQL, C+)
  • PR agency with growing responsibilities
  • Familiar with new/emerging capabilities
  • Comfort working within a fluid and flexible culture
  • We‘ve won heaps of awards, it’s just embarrassing
  • Drive creative content development and work on extensive long-form feature pitching and broadcast partnerships
5

Skills For Manager Consumer Products Resume

  • Is passionate for driving consumer and trade engagement
  • Has an analytical thinking and ability to maximize return of investments
  • Has a driving license
  • Not have any kind of documented performance concern or below mid-point rating on any objective
  • BA in business, public relations, communications, journalism, English, or related field
  • Previous survey management, design and implementation
  • Excellent oral and written communication and interpersonal skills, including the ability to develop and, articulate key presentations to a broad range of individuals
6

Skills For Senior Manager Consumer Segmentation Resume

  • Assist in developing an ambassador lead support community to deflect customer support cases and help create a sustainable support system in the key miCoach support language forums
  • Optimize ROI of marketing spend through the analysis of consumers’ behaviour throughout different stages of their lifecycle and correlating this with exposure to
  • Represents the voice of the consumer/market within the organization
  • Brings an analytic POV to all research challenges
  • Is an indispensable business partner for decision makers throughout the organization
  • Manages market research projects associated with short and long term innovation and communication projects
  • Provides insights and assist to identify business opportunities
  • Assists the Director in the development of brand/consumer/market insight & expertise; relentlessly apply this knowledge to build growth as well as infuse this knowledge across all stakeholders
7

Skills For Senior Manager Consumer Privacy Resume

  • Inspires research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understandings and recommendations
  • Provide recommendations for Company’s business development
  • Fluent in an International second language desirable
  • Retail banking experience, preferably in the area of product development & management, branch sales processes organization/management or liability products sales/marketing
  • In-depth knowledge of research supplier network
8

Skills For Senior Manager, Consumer Policy Resume

  • Able to synthesize a lot of information into a highly visual, concise story (expertise in PowerPoint or Keynote)
  • Support media optimization and marketing initiatives through reporting and analytics. Experience working with digital, social, and traditional media data. Provide measurement, reporting, and analytics for digital media, website, CMR, and offline
  • Highly detail-oriented and well-organized; able to work in a fast-paced environment and manage multiple projects simultaneously
  • Initiative to self-start projects and solicit collaborations
  • 7+ yrs. in consumer marketing research or related areas, with direct experience with design and analysis of survey research, tracking/brand equity, or advertising research experience
  • Working knowledge of applied statistical methods including multiple linear and nonlinear regression models, time series analysis, multidimensional scaling and mapping, nonparametric analysis, conjoint, segmentation, factor analysis, and choice-based design
  • Highly proficient with Microsoft Office products: Excel/Word/PowerPoint skills mandatory
  • Ask thoughtful questions and demonstrate a genuine curiosity and interest in the agency and your client’s business (current and future initiatives, etc.)
  • Establish strong media and digital influencer relations in travel, lifestyle, property, and aviation media
9

Skills For Manager Consumer Insight Resume

  • Have 3-5+ years of people management experience
  • Experience with online content, content strategy and social media
  • Experience in Market Research
  • Merchandising for all L’Oréal consumer brands
  • Word, Excel and PowerPoint, Access proficiency
10

Skills For Manager, Consumer Experience & Innovation Resume

  • Proficiency with Qualtrics Insight Platform or similar survey tools
  • Full ownership of research projects from start to finish
  • Strong business acumen and negotiating and influencing skills, with ability to advocate a point of view while maintaining flexibility and respect for differing opinions. Ability to think strategically while understanding tactical implications
  • Have a strong knowledge of client’s processes as well as their product
  • Have a finger on the “pulse” the news conversation and share that information and apply it to client’s business
  • Media strategy in-line with client's brief and requirements
  • Integrate media and influencer insights on communication plans

List of Typical Responsibilities For a Manager, Consumer Resume

1

Responsibilities For Manager, Consumer & Market Insights Resume

  • Strong background in qualitative and quantitative research, with expertise in statistical analysis
  • Expert-level experience with PowerPoint and Excel
  • Knowledge and experience in the implementation of both custom qualitative and quantitative market research methodologies
  • Proactively initiating, designing, and executing new quantitative and qualitative research projects based on business needs
  • Responsible for execution of segment strategies related to Pricing and Promotion to ensure maximum profit growth for the Company
  • Conduct surveys and write/present insight driven reports using in-house online panel
  • Develops strategic process and implementation models to produce digital content and channel distribution plans
2

Responsibilities For Senior Manager, Consumer Experience Resume

  • Leads the enterprise view of measurement, evaluation, and optimization of all platform and brand digital initiatives
  • Sets the KPIs for digital programs in partnership with Data & Analytics CoE
  • Influences media team to ensure media plans are optimized to the consumer journey, paid content development is linked to brand content strategies, and search & social maximized. Approves all content assets for media channels
  • Liaise with digital agencies and internal Community Managers, on day-to-day execution of digital campaigns; providing production support and consistency with digital best practices and Brands’ digital strategy
  • Leads analytic processes to set Consumer-Rx prices (for both cash and Savings Club pricing), providing direction across all data and analytic activities related to deciding pricing and monitoring performance at the drug-level
  • Leads recommendation of new store pharmacy pricing levels by reviewing trade area competition and surrounding Company pharmacy pricing levels. Responsible for complete portfolio oversight and quality control (all drug categories)
  • Presenting the results to teams internally and to authors and their agents as needed
3

Responsibilities For Senior Manager, Consumer Insight Resume

  • Accountable for delivery of segment planning for assigned segment that support meeting/ exceeding plan revenue and profit targets
  • Using SQL based tools, establishes, optimizes, and runs queries used for data mining and analytics to support other job responsibilities and ad hoc projects. Advances team capabilities in advanced databases by providing leadership and coaching to peers in Healthcare Segment Development, while continuously advancing analytic capability
  • Guides and collaborates with internal data partners (Tools and Systems, Finance, Insights, IT) to deliver platform and process enhancements for CPRx team data mining and analytics, used to drive pricing, monitoring performance, and generate segment insights
  • Fielding ad hoc research requests
  • Establish himself/herself as a strategic business partner with
4

Responsibilities For Manager, Consumer Insight Resume

  • Managing and utilizing the consumer insight panels relevant to the US businesses – the Epic Reads Insiders (YA) and Bookperk PageTurners (General Books); shared responsibility for our romance panel, the Romance Insiders; this includes survey programming and all aspects of data analysis and reporting
  • Being an active member of the HarperCollins global insight team; sharing knowledge and best practices and participating in occasional global or corporate research activities
  • Consumer insight experience at a top research company or research-driven organization
  • Broad-based knowledge of syndicated research
  • Content impact on merchandise
  • Distribution (product, retail and e-commerce)
  • Lead all aspects of qualitative research projects (e.g., focus groups, depth interviews), including client management, development of discussion guides, stimuli management, analysis, reporting, and presentation of research results
5

Responsibilities For Manager Consumer Products Resume

  • Utilize research across syndicated sources/tools to continuously track consumer trends, consumption habits, preferences and behaviors
  • Specific responsibilities include: writing research briefs, participating in research design, supporting and/or managing the research process end-to-end (including all market research-related deliverables to ensure the quality and accuracy of the work product), data analysis, reporting (including implications), and presentation of findings
  • In addition to experience and knowledge in custom/primary research and secondary/syndicated sources, have experience working with digital, social, and traditional media data. Provide measurement, reporting, and analytics for digital media, website, CMR, and offline
  • Manages multiple projects and priorities independently to support multiple internal and external clients
  • Acts as primary Consumer and Market Insights contact for an institution(s), coordinating efforts to execute research plans
  • Ensures research efforts remain within approved business partner research budget and objectives
  • Independently leads method recommendation and external vendor identification and gains alignment to vendor selection and study design
  • Ensures timely, accurate, and appropriate application of analytical models. Leads highly complex and advanced analytical studies, including consumer and market segmentation, business driver analysis, marketing mix modeling, conjoint analysis, pricing studies, and industry/institution forecasts, etc
  • Synthesizes primary and secondary brand research to assist in the development of effective brand positioning and business recommendations
6

Responsibilities For Senior Manager Consumer Segmentation Resume

  • Represents Consumer Insights on assigned multifunctional task forces within and/or across institutions
  • Manages freelance/contract resources and/or direct report(s) as assigned
  • Creates fact based business case documents related to internal partner business recommendations
  • This includes quantification and validation of data, analysis, execution, the presentation of findings with recommendations, trend analysis, and root cause analysis
  • Fluent written and spoken English, Russian and Ukrainian languages skills
7

Responsibilities For Senior Manager Consumer Privacy Resume

  • Key focus for this role is to ensure the business is providing a best in class customer experience
  • Relevant experience
  • Results management, reporting and coordination of business intelligence efforts to quantify initiatives and correlate benefits to ensure gap to target closure
  • Identification of top opportunities through survey results, development of recommendations and countermeasures to drive measurable results
  • Partnership with Customer Service, Marketing, and Product teams to review and determine Quality recommended actions based on analysis of results and future enhancements or implementations of additional surveys to capture the voice of the customer
  • Driving a closed loop improvement cycle (feedback, measurement, analysis, change, assessment)
  • Vendor and System management of the tools and services used to obtain customer feedback
8

Responsibilities For Senior Manager, Consumer Policy Resume

  • Maintain a big-picture strategic view of your client encompassing business goals, competitive issues and constituent considerations, along with the breadth of ever-changing communication tools and techniques to tell your client’s story
  • Proactive, Determined, Motivating, Highly Collaborative, Problem Solver, Detail Oriented, Politically Savvy, Growth Driver, Change Agent
  • Professional qualification: ACCA or CPA
  • In depth knowledge of the Audit FSI sector
  • Lead media events and activation
9

Responsibilities For Manager Consumer Insight Resume

  • Engage key influencers in travel, luxury, and lifestyle category
  • Drives for results and high collaboration spirit
  • Progressive experience in public policy assessment, development and implementation roles in government, corporate or professional services settings on consumer or children’s issues
  • Team player – ability to work with a diverse group of talent at all levels
  • Sense of urgency to get things done
  • University or College Post Education
  • Has managed agency and other digital/tech supplier relationships
10

Responsibilities For Manager, Consumer Experience & Innovation Resume

  • Knowledge of Nielsen, BASES important
  • Familiar with research tools and techniques
  • Attention to detail accuracy and follow through
  • Integrate multiple data sources to develop comprehensive analyses
  • Strong writing, analytical and presentation skills: is able to confidently communicate research findings on paper and in person with a clear, concise point-of-view that communicates consumer insights effectively to non-researchers

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