Manager, Campaign Resume Sample

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Work Experience


Campaign Manager Sugar Beet
09/2015 - PRESENT
Dallas, TX
  • Support the YMCA of Greater New York’s Annual Campaign strategy for both the Association Office and Branches
  • Achieve the campaign’s overall objectives for funds raised
  • Implement the YMCA of Greater New York’s Annual Campaign plan maximizing volunteer participation and promoting the YMCA as a worthy philanthropic cause
  • Leverage the Association’s volunteer committees as fundraising, marketing and recruitment leaders to further engage the acquisition of new donors to the Annual Campaign
  • Direct and continue to grow charitable revenue from the Association’s direct mail and online giving appeals
  • Facilitates sales materials and resources needs. Coordinates the
  • Marketing experience from an international company (ideally B2B)
  • Develop results-driven advocacy, communications, and grassroots outreach strategies to achieve the goals of Audubon’s organizational campaigns
  • Strong capacity work with internal partners to improve processes and develop best practices
Campaign Manager CP Corn
09/2009 - 04/2015
Los Angeles, CA
  • Understanding of analytics tools. Omniture, Google Analytics, SimpleReach, Moat
  • Min 3 years of experience in developing and executing B2B marketing projects
  • Establish, implement and measure the effectiveness of display advertising initiatives to drive awareness and adoption of Amazon’s consumer business in the EU
  • Project Management: ability to track on timelines and due dates for deliverables, reviews and approval for campaign launches
  • Client communication: work directly with client to ensure campaign execution and performance meet their standards
  • At least three (3) - five (5) years’ experience in eCommerce sales and marketing, preferably with premium consumer electronics or consumer goods brands
  • Plans daily activities and assigns tasks, ensuring all tasks arecarried out according to proper policies and procedures and are inaccordance withthe overall functional strategy
  • Creates and maintains financial reports including revenue,forecasting, and budget reports
WW Campaign Manager
10/2006 - 07/2009
Phoenix, AZ
  • Facilitates sales materials and resources needs. Coordinates thedistribution of sales materials and resources
  • Leads assigned advertising sales teams to understand and trackschedules for major initiatives and advertising campaigns. Monitorsadherence tomaster advertising production schedule
  • Develops and implements operational policies and procedures
  • Develops financial objectives and tracks and reports status of budget,forecast, etc
  • Work closely with the Channel Director Off Trade to determine the planning calendar and communication needs and deadlines for the field team
  • Develop consistent templates and mechanisms to ensure consistent and user friendly communications to field sales teams
  • Define with the Channel Director Off Trade, National Sales Team and Marketing teams the process for cascading information to the Field Sales Teams
  • Be the gatekeeper of all communications between all areas and the field sales team utilising current communications platforms

Education


University of Texas at Brownsville
2001 - 2005
Bachelor's Degree in Business

Professional Skills


  • Knowledge of the ever changing digital landscape including programmatic trading, Header bidding, PMP’s, Adblocking, Data management, Ad viewability, Flash, HTML5, IAB standards, new ad products & industry tools
  • Desirable skills in HTML, Javascript, Knowledge of the ever changing digital landscape including programmatic trading, Header bidding, PMP’s, Adblocking, Data management, Ad viewability, HTML5, IAB standards, new ad products & industry tools, Very good analytical skillset including Macros, formulas & Pivot tables
  • Excellent oral and written communication skills including presenting to senior management Desirable
  • Strong product marketing/campaigning skills
  • Experience operating in a shared services model, with proven ability to work effectively in a team-based environment
  • Strong communication skills and ability to get messages through in large martrix organizations
  • Excellent English skills - verbal and written

How to write Manager, Campaign Resume

Manager, Campaign role is responsible for marketing, reporting, retail, finance, training, integration, database, procurement, design, research.
To write great resume for manager, campaign job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Manager, Campaign Resume

The section contact information is important in your manager, campaign resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Manager, Campaign Resume

The section work experience is an essential part of your manager, campaign resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, campaign responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, campaign position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Manager, Campaign resume experience can include:

  • Excellent Powerpoint, Excel and MS skills
  • Strong oral/written presentation and daily communication skills
  • Demonstrated experience overseeing multiple complex or multifaceted projects through to success, including meeting financial goals, and project deadlines
  • Work effectively with people, to gain internal respect and build consensus with superiors and peers
  • Proven results with lead nurturing, lead scoring and sales conversions with marketing campaigns
  • Build and deliver integrated marketing campaigns and activities according to business priorities and demand generation plans

Education on a Manager, Campaign Resume

Make sure to make education a priority on your manager, campaign resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, campaign experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Manager, Campaign Resume

When listing skills on your manager, campaign resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical manager, campaign skills:

  • Trouble shooting skills including tools such as Ghostery, Firebug & Charles etc
  • Proven experience of delivering high quality, Display Media campaigns
  • Proven experience of managing media platforms in-house
  • Strong technical ability and marketing platform experience (Marketo, clickdimensions, wordpress, SEO tools etc.)
  • Relevant industry experience gained from a similar company would be a strong advantage
  • Navigating based on solid business analysis and fact-based insights

List of Typical Experience For a Manager, Campaign Resume

1

Experience For Campaign Manager Sugar Beet Resume

  • Two or more years of experience with set up and execution of multi-channel, multi-touch marketing automation-based campaigns using Eloqua
  • Experience working with business owners in defining campaign requirements
  • Advanced experience creating emails, landing pages, forms and reports
  • Execute quickly and with high-quality while handling multiple tasks in a fast-paced environment requiring project prioritization
  • Experience in database management, campaign management, direct and/or email marketing
  • Marketing attribution vendor
  • Support the demand generation, regional, and industry teams throughout the planning and execution of marketing efforts using Eloqua
  • Create emails, forms and reports, including designs for use by others within the marketing function
  • Alter html source code using an html editor (Dreamweaver or similar) and ensure images render properly in the design by editing (Photoshop or similar)
2

Experience For Campaign Manager CP Corn Resume

  • Create nurturing programs to support the marketing organization
  • Provide strategic guidance on best practice use of the email channel, as part of the overall Digital and Campaign Marketing strategy
  • Work with Digital team to create landing pages and microsites
  • Global marketing intelligence
  • EU marketing activation
  • Global online marketing
  • Implement and monitor promotional activity and success across the field sales team
  • Own the Promotional Calendar for implementation by the field sales team
3

Experience For Manager Campaign Reebok Ecom Resume

  • Own all communications that are provided to the field sales team
  • Coordinate the evaluation of all field promotional activity, with commercial insights team and communicate to the relevant teams
  • Drive PC Gaming growth from a marketing perspective, taking insights and value propositions, and applying real world execution of communications activities across all regions that resonate with our gaming audience
  • Oversee brand-building marketing communications, research/insights development, KPI setting & tracking and marketing calendar planning for OMEN by HP
  • Manage cross-functional teams in the creation of compelling media
  • Establish and support relationships, with strategic partners & influencers, to support content creation
  • Provide regular reports relating on the progress of the global marketing group towards the established metrics for content in order to measure success and adapt to the changing landscape
  • Identify campaign opportunities and pull together activities to cultivate an integrated experience, where target audiences experience multiple touches throughout the buyer’s journey
4

Experience For Lead Nurturing Campaign Manager Resume

  • Works closely with assigned advertising sales teams to understand and track schedules for major initiatives and advertising campaigns
  • Analyze (cross-device) user journeys, understanding the ‘why’ behind the marketing attribution results, and come up with suggestions on how to capitalize on it
  • EU Business Analytics & Planning
  • Work with GEE connectivity and Operations teams to analyze and report on data from GEE’s Inflight WiFi advertising portals
  • Available to travel multiple times per month
  • Lead and expand key global inventory partner and tech vendor relationships, based on our critical metric
5

Experience For WW Campaign Manager Resume

  • Find opportunities and develop alternatives to improve performance through the use of Excel, Tableau, Splunk and/or SQL
  • Work with the NAS policy leaders, conservation leadership, and the network, to define specific campaigns that help Audubon achieve its conservation and capacity-building goals
  • Help manage consultants such as lobbyists, issue experts, or communications professionals
  • Provide and/or identify best practices to implement across the network
  • Track and monitor campaigns. Provide regular updates to leadership on campaign progress and outputs, such as letters to the editor, outreach activities, in-district meetings, etc
  • Track, update, and generally own the overall KPIs related to email effectiveness and efficiency
6

Experience For National Campaign Manager Resume

  • Consult in development of demand generation strategies based on past experience with execution
  • Monitor and report on effectiveness metrics related to tactics and programs managed by the Teradata platform and related applications
  • Willingness to travel out-of-state travel, and the ability and enthusiasm to work evenings and weekends as job responsibilities demand
  • Create, optimize and execute the strategy of campaigns including, digital / traditional advertising, and industry specific events (ex. TrendLIVE, IBS) including ads on, but not limited to, social media, native search, industry publications, PPC, programmatic, retargeting, ad words… etc
  • Collaborate and align with sales and other internal teams to proactively make data-driven recommendations based on company KPI’s and identify opportunities for improvements to lead generation and nurturing objectives and strengthening the Masonite Brand
7

Experience For Manager, Campaign Execution Resume

  • Work with brand marketing team to align outreach and digital strategy with content marketing, networking on social media, search and social advertising, SEO, marketing automation, apps, etc.) into one actionable plan
  • Manage digital and traditional marketing campaigns to ensure alignment across channels and platforms for consistent brand experience
  • Manage the implementation, tracking and measurement of marketing campaigns to ensure optimal performance and continuous improvement for each campaign. Maintain regular measurement of the ROI of campaigns
  • Oversee the social media strategy development and across various platforms and social communities (e.g. Facebook, Twitter, Google+, Video/YouTube, Pinterest, Instagram, etc.) for the company
  • Lead a cross-functional project team to help grow reach and engagement with email marketing, push, SMS, SEM, social media and retargeting across all digital channels
  • Manage and maintain campaign budget while measuring cost per campaign to exhibit appropriate ROI (return on investment) and industry appropriate cost per lead. Report any overspend and recommend campaign changes to optimize spend
  • Collaborate with other marketing team members on campaigns and timelines
8

Experience For Campaign Manager Speciality Crops KZ & CA Resume

  • [Lead]Manage a team of Campaign Analysts to manage the inflow/outflow of requests, maximize their output through efficiency measures, and adherence to quality measures. Fully represent the leadership values of Vail Resorts and constantly look for opportunity to develop your team to unlock their full potential
  • [Own] Project manage new CRM capabilities, including resource planning, timeline design/adherence, status communications, and implementation. Identify opportunities to standardize and automate campaign list processes to create more time for team development and stretch projects
  • [Partner]Create authentic and effective relationships across the organization to create cohesive strategies that move the needle on how we go about defining, executing, and testing our campaigns. Work very closely with the email marketing team on campaign strategy, optimization and test/control best practices
  • [Audits]Conduct regular, formal audit of campaign list execution, identifying/implementing areas of opportunity to improve accuracy and efficiency; present findings and new processes to internal stakeholders quarterly. Perform ad hoc campaign analysis and database querying as needed
  • [Report] Establish CRM program benchmarks, summarize performance and recommend/implement actions to improve key metrics for all CRM programs
  • SQL server, Alteryx, SAS, SPSS
9

Experience For Senior Unica Campaign Manager Resume

  • Leadership & Management of a small team of Campaign Execution Managers
  • Execute and optimize audience segmentation for campaigns within the automation platform, based on contact attributes and digital behaviors
  • Continuously drive innovation tied to campaign execution within Teradata
  • At least two years in a management or supervisory role
  • Waterfall management: Ensure all campaigns are set up within the ad stack accurately for delivery & revenue management 10%
10

Experience For Project & Campaign Manager Resume

  • Display and pre-roll ad tag management
  • Provide support for Programmatic sales team & launch, deliver, optimize all vendor campaigns accurately & timely to achieve highest yield & performance
  • Ensure breach management is managed & troubleshoot urgently where required
  • Support for Account Management, sales & various business stakeholders to manage all Publisher migrations for sites & products at various stages
  • College tuition reimbursement
  • Campaign Management Software

List of Typical Skills For a Manager, Campaign Resume

1

Skills For Campaign Manager Sugar Beet Resume

  • Experience of driving acquisition audience models using direct media suppliers
  • Experience in Marketing and/or similar roles within BAT or another FMCG organization
  • Strong technical knowledge of all digital/display media and technology including DCM (DFA), DMPs, DBM and other Google products
  • Strong understanding of media campaigns, preferably in the Out-of-Home or online sector
  • Experience of working with Salesforce or similar CRM
  • Significant experience of supplier management
  • Strong stakeholder management and ability to build personal relationship
  • Competitive salary commensurate with experience and performance
  • Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a grower’s business
2

Skills For Campaign Manager CP Corn Resume

  • Operational background and programmatic experience essential
  • Experience running campaigns at the local, state, and federal level
  • Ongoing career training and development
  • Analysing campaign performance followed by proactive optimisation
  • Basic understanding of Marketing Technology including Marketing Automation
  • Familiarity with setting, tracking, reporting on, and actioning key email KPIs
  • Managing marketing based demand generation/nurturing campaigns
3

Skills For Manager Campaign Reebok Ecom Resume

  • A team player and high performing individual with passion for bring commercial offerings to market in an engaging and commercial impactful way
  • Be part of managing and enhancing Amazon’s own DSP, as well as educating internal and external stakeholders on its use
  • Collects clients’ and sales force feedbacks regarding marketing activities
  • Knowledge of leading innovations in the Display and campaign marketing environment
  • Everyone at Groupon is working in a fun and relaxed working environment, we have a games room, a free onsite gym and every single day free snacks and drinks
4

Skills For Lead Nurturing Campaign Manager Resume

  • CRM management: ensure all bookings are entered, delivered & completed correctly for financial reporting/billing
  • Knowledge across all products & platforms within Online Media including: Display, Video, Mobile, Apps & all leading Rich Media vendors
  • Liaise with marketing, procurement and operations teams to ensure the flawless distribution of POS materials to support the agreed marketing activity
  • To automate and review all campaign’s performances with proper reporting and tracking and provide/suggest next action items
  • Achieve Display Paid-Social marketing performance goals for new customer acquisition and transactional campaigns (direct response advertising)
  • Achieve Display marketing performance goals for new customer acquisition and transactional campaigns (direct response advertising)
  • Devise B2C (business to consumer) and B2B (business to business) integrated marketing campaigns with the goal of attaining leads
  • Targeted Audiences i.e. researching and monitoring how our key target audiences consume information, where, how, when and why
5

Skills For WW Campaign Manager Resume

  • Continuously analyse market and track competitors’ marketing activities
  • Continuously analyse Market, Syngenta products performance, competitors’ product positioning and develop story/hypotheses to support SYT competitiveness
  • Collects clients’ and sales force feedback regarding product performance
  • Provide input into annual budget preparation and hence setting campaign objectives for the crop
  • Goal-oriented – but without losing attention to the right details
6

Skills For National Campaign Manager Resume

  • Fully covered Private Medical Insurance and Pension Saving scheme
  • Preferably familiarity with SQL or a scripting language (eg. Python, Ruby, Javascript, etc.)
  • 3 weeks of vacation, 8 holidays and 2 floating holidays
  • Collaborate with Mission Team ensuring success of patient access, education, public policy & advocacy and research
  • Capable of working well with a variety of personalities and leadership styles
  • Resourcefulness, promotions savvy and problem solving acumen
  • Deep knowledge of country market specifics including regional differences in climatic and biological conditions and customers’ expectations
  • Further developing a tactical programmatic media platform to drive display media performance for AO campaigns through always on activity
  • Inventory Management: Responsibility for Reporting, Optimisation & Delivery of all campaigns
7

Skills For Manager, Campaign Execution Resume

  • Understand, adapt & adopt industry changes to how campaigns are booked & delivered including DMP, Viewability & programmatic deals
  • Provide ad ops tech guidance & support for launching all Programmatic vendors · Ensure all Publisher ad specs rules are adhered to
  • Be part of change for any new Campaign management related projects i.e. CRM, Adserver, ad products, industry tools, testing and analytical tools etc
  • Influence the National & Field Sales Teams and Marketing teams to ensure that timeframes for promotions and communications are met and adhered to
  • Plan and deliver all aspects of activation from National Account teams and Shopper Marketing to the field team
  • Roll out of selling tools for the field
  • Key interface between Operations Chain, Brand Marketing, Customer Service and National and Field Sales Teams
  • Integral member of all NPD Development; marketing and sales initiatives
  • Maintains relationships with key stakeholders throughout the organization to ensure strategy is being met. Works closely with Sales for revenue optimization
8

Skills For Campaign Manager Speciality Crops KZ & CA Resume

  • Work closely and Support Vertical and Regional Marketing team
  • A self-starter who is motivated and able to work in a decentralized work environment with minimal supervision and coordinating with staff and partners
  • Thorough understanding of advocacy, communications, and grassroots engagement
  • Prepare market & sales forecast, Crop Allocation tables, enter data into SmartPlan
  • (confirmed by CIS PM)
9

Skills For Senior Unica Campaign Manager Resume

  • Execution & results orientation
  • Office based, with regular SA travel
  • Target driven, able to work independently, pressured environment
  • Align people across different teams and functions to a common purpose
  • Technical insight to understand the broad set of services in an industrial company
  • Goal-driven, independent, positive attitude and with high energy level
  • Company paid life insurance and short/long term disability insurance
  • 401(k) benefit with 5% Company match
  • Enthusiastic, self-motivated and committed to excellence
10

Skills For Project & Campaign Manager Resume

  • Highly organized and professional
  • Provide continuous training and coaching/mentoring to the team in order to ensure that the required level of performance is met and continually maintained as well as ensuring all team members achieve their individual development needs
  • Ensures that the customer experience vision is delivered
  • Ensure that the team acts upon internal and external requests in a timely manner to ensure optimum service
  • Implement team goals and objectives as generated by MS Management Team
  • Participate in the Managed Services recruitment process, in cooperation with Human Resources, as new vacancies arise in the MS team, in order to ensure correct staffing is maintained at all times
  • Further developing retargeting to drive display media performance for AO campaigns through always on activity
  • Hold regular team meetings and actively communicate with team in order to maximize the team’s awareness of company-wide DDC successes and challenges

List of Typical Responsibilities For a Manager, Campaign Resume

1

Responsibilities For Campaign Manager Sugar Beet Resume

  • Intermediate HTML knowledge
  • Brand Consumer Analytics
  • Our media agencies
  • Company funded HSA
  • [Identify] Identify opportunities and/or data elements to enhance the Vail Resorts enterprise data warehouse and work closely with the IT and analytics groups on integration and integrity. Develop database marketing campaign segmentation schemes based on customer type/persona, transactional history, behavior and demographics that align with the overall CRM customer life cycle strategies

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