Insights Associate Resume Sample

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Maximo Considine
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Work Experience

Consumer Insights Associate Manager
04/2016 - PRESENT
San Francisco, CA
  • The planning and execution of theme based innovation programs aimed at improving the competitive advantage of RB in fields within and outside of current working practice
  • Coordination and planning of in-country consumer innovation projects conducted in RB markets throughout the world
  • The planning and execution of consumer centric product innovation activities including ethnographic, design research and co-creation programs of work
  • Proactively identify and trial new consumer interaction approaches and methodologies to gain and explore superior and emerging behaviours and insights
  • Identify, form and manage productive relationships with appropriate third parties with value added external consumer capability
  • Ensure that all consumer work complies with Market Research codes of best practice and that data protection requirement are adhered to
  • Promote and maintain a safe working environment through compliance with established company and regulatory policies
  • Actively participate in the development and implementation of best practices across the CPI team
Consumer Insights Associate
01/2010 - 02/2016
Philadelphia, PA
  • Conducts market mapping taking into account customers, consumers, competitors and Cargill’s capabilities
  • Experience in strategy consulting with a focus on technology and/or media is highly desirable
  • Fluency in SQL, Excel, and statistical data analysis. Exceptional ability to problem-solve individually or in a group setting and understand key drivers of the business
  • Design, lead and execute analysis and effectively communicate insights
  • Flexible, creative, fun, and comfortable with ambiguity
  • Work experience, market research training or experience desirable
  • Exceptional listening skills and the ability to record comments in highly detailed notes
  • Strong computer skills desired, with comfort working in MS Office and database applications
  • Excellent organizational, problem-solving, and attention to detail
Forecasting & Market Insights Associate
09/2004 - 11/2009
Philadelphia, PA
  • Build productive relationships with partners and clients
  • Previous experience in web technology companies, strategic consulting or advertising industry
  • Preferably SAS, R, SPSS, or Matlab
  • Deep expertise in data analysis
  • Strong cross-functional, project management and leadership skills
  • Partner with the Shopper Insights Leader to strengthen 3M’s competitive position with key retail partners
  • Revenue: department manages over $20M MxP in Consumer Research Studies
  • Develop patient based forecasts for biomedicines specialty brands
  • Develop market based forecasts for our mature brands


Strayer University - Baymeadows Campus
1999 - 2004
Bachelor's Degree in Business

Professional Skills

  • Strong analytical skills, including previous experience leveraging and assessing data for key consumer, brand, and competitive insights
  • Ideal candidates demonstrate strong collaborative, analytical, data management and mining skills
  • Demonstrated proficiency in organizing and planning work tasks
  • Experience in consulting, marketing, consumer insights or finance
  • Experience in Marketing Research or Business Analytics
  • To run, organize and analyze the data from our resources and our surveys
  • Help co-ordinate, attend and take notes in qualitative research

How to write Insights Associate Resume

Insights Associate role is responsible for database, research, design, reporting, integration, training, retail, health, leadership, facilitation.
To write great resume for insights associate job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Insights Associate Resume

The section contact information is important in your insights associate resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Insights Associate Resume

The section work experience is an essential part of your insights associate resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous insights associate responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular insights associate position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Insights Associate resume experience can include:

  • Excellent communication skills, including presentations, story-telling, facilitation and consultative questioning
  • Supports individual and team performance through strong team orientation, coaching and feedback
  • Market Research Planning: Demonstrates the capability to design and manage field research studies
  • Experience in research and analytics (POS, consumer, custom and/or syndicated research)
  • Market research or consumer insights experience
  • Consumer Insight Identification and Communication: Demonstrates the capability to translate data into insight

Education on an Insights Associate Resume

Make sure to make education a priority on your insights associate resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your insights associate experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Insights Associate Resume

When listing skills on your insights associate resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical insights associate skills:

  • Demonstrated ability to leverage a wide variety of research skills
  • Prior research or CI experience in hospitality, retail, and consumer packaged goods or agency
  • Deadline driven, ability to prioritize and manage competing priorities
  • Exemplary communication, analytical thinker, and leadership skills
  • Consolidating survey findings (analyze, interpret, summarize) across projects and identifying insights
  • Demonstrated ability to think creatively about new channels and methods of capturing customer information

List of Typical Experience For an Insights Associate Resume


Experience For Consumer Insights Associate Manager Resume

  • BEST PRACTICE DEVELOPMENT: Constantly be discovering and developing best practices. Find ways to embed those best practices into regular operating practices
  • Constant strategic thinking (macro-to-micro, outside-in, future-back)
  • Mastery of complex data analysis
  • Translate data analysis into business insights and recommendations for senior leadership
  • Natural curiosity and the tenacity to challenge current practices
  • Undertake desk research
  • STAKEHOLDER MANAGEMENT:Maintain strong relationships with internal customers (Sales and Partnerships) and partners (especially Marketing, Finance, Data Science), establishing high-trust with Individual Contributors and Leadership. Ensure constant alignment with stakeholder priorities. Effectively navigate the organization to unblock challenges, solicit support and keep projects moving forward
  • TEAM INFLUENCE:Maintain strong relationships with all BizOps team members, having high-trust batteries. Help level up the team by teaching, mentoring and setting a personal example. Nurture and protect a healthy and vibrant BizOps culture that upholds Shopify's Values and Rules of Engagement. Effectively resolve conflicts when necessary. Directly manage team members as required

List of Typical Skills For an Insights Associate Resume


Skills For Consumer Insights Associate Manager Resume

  • Proven track record of results orientation
  • Proven ability to work in a fast-paced team environment
  • Demonstrated ability to lead and hold others accountable for performance
  • New graduate / 1-2 years functional experience
  • Programming and testing surveys (i.e., survey monkey, other basic programming software)
  • Supporting the senior Client Development team to address day-to-day business questions for clients
  • Influence business partners to improve decision-making through a better understanding of relevant customers and markets
  • Supports restaurant operations by responding to inquiries and providing relevant information and/or resources

Skills For Consumer Insights Associate Resume

  • Assist in target setting for the brands on a quarterly basis
  • Discovery of customer insights for a specific customer group through the synthesis of new and existing information
  • Consult: Partner with regions and the Director, Demand Deployment to develop the consumer-based strategy to influence marketing, sales, and innovation
  • Lead: Develop presentations and partner with Directors to run workshops and training sessions for international partners
  • Uses syndicated data to examine industry trends and stays current on emerging consumer trends
  • Work with team to create PowerPoint deck storylines for client, internal, and new business projects to drive consumer, cultural and brand understanding
  • Expertise in qualitative and quantitative methodologies, including survey design
  • Create initial project outputs (e.g. PowerPoint slides, reports)
  • Develop research requirements in collaboration with Brand, Product Development, and Education teams. Execute consumer insights initiatives related to product development, product management, brand marketing, and educational and support services

Skills For Business Insights Associate Resume

  • Conduct and use interviews and observation to acquire data; build and maintain a database of research participants; record, track and report on project progress; make recommendations in light of research results
  • Define timeline and scope of projects in conjunction with senior team members and other stakeholders; manage research initiatives to ensure timely delivery
  • Create a variety of custom surveys using best practices of survey-question design and survey technology. Perform initial analysis to compare results with benchmarks
  • Prior knowledge and/or experience with a consumer-packaged goods corporation is beneficial
  • Passion for food and hospitality

Skills For Forecasting & Market Insights Associate Resume

  • Consult and collaborate with a variety of different business partners
  • Very well written and spoken English
  • Organic interest in understanding the customer perspective and desire to translate that voice across the organization (and advocate on the customer’s behalf)
  • Proven ability to work within and across teams to generate the best insights possible that are actionable and have visible results
  • Optional: syndicated sources (MRI, Simmons, comScore), social listening tools (Brandwatch), statistical tool (SPSS)
  • Passionate about the fact that what they do directly impacts customers
  • Revise and update forecast models on a quarterly basis

Skills For Consumer Product Insights Associate Resume

  • Liaise with our regional forecast team to align on deliverables and models
  • Monitor and provide market insights to the brand and sales teams on the competitor performance in the market
  • Ensure that forecast information is communicated through the supply chain
  • Liaise with regional Market Research team to facilitate Canadian based market research projects and to highlight Canadian specific research needs
  • Assist the brand teams in the synthesis and interpretation of primary and secondary market research to impact the design and modification of the brand strategy
  • Executes consumer insights research; sets objectives; plans and manages consumer research studies; manages ad-hoc research requests to gather data and/or insight

Skills For Market Insights Associate Resume

  • Develops briefs to guide projects; plans, organizes, monitors, and controls all aspects of a project and ensures engagement, commitment, and risk management; provides ongoing communications support on project status to ensure senior management alignment
  • Summarizes data, Interprets results from analyses, and prepares study findings and translates findings into actionable insights and learning points for internal partners and management
  • Consumer Knowledge: Demonstrates knowledge of current consumer and industry behaviors, trends, attitudes, preferences, and needs
  • Vendor management of our external research partners for timely and cost-effective completion of research plans
  • Work experience, at a market research supplier and/or Consumer Insights function
  • Demonstrated ability to work well independently and on a team

Skills For Vertical Insights Associate Resume

  • Supports others in monitoring and reporting results from tracking studies, other syndicated data sources, and primary guest research
  • Manages interviews, focus groups, and testing for consumer insight studies; writes copy for various marketing and consumer insight initiatives
  • Supports others in the integration of findings from multiple studies and sources of research to present a complete picture including leveraging guest relations and other resources; coordinates and performs tasks to monitor and analyze key brand performance metrics
  • Applies an understanding and knowledge of consumer, market, and industry trends to work activities
  • Develops and nurtures relationships with other Restaurant Support Center teams to remain informed of initiatives and disseminate research results
  • Manages resources, tasks, contracts, scope, and budgets for projects
  • Manages vendor partners and research agency relationships
  • Brand Strategy Development: Demonstrates the capability to develop and create a clear and compelling brand strategy and evolve and support that strategy over time
  • Project Management: Demonstrates the capability to achieve desired outcomes on time and within budget through the application of project management principles and techniques

Skills For Pepsico Category Manager & Insights Associate Resume

  • Experience in research and analytics (POS, consumer, custom and/or syndicated research)
  • Pull data and insights from our key syndicated and secondary sources (e.g. MRI, Simmons, Brandwatch, comScore, Mintel)
  • Input into survey questions on our research interface (‘The Pool’) then organize and analyze survey data into initial Powerpoint slides, interpreting findings into insights
  • Undertake desk research where required
  • Follow and mine cultural, category, and consumer trends for client, internal, and new business projects

Skills For Global Consumer Insights Associate Manager Resume

  • Attend qualitative research interviews/groups, and make and write up notes where necessary
  • Attend and contribute to all internal team meetings and brainstorms
  • Attend client meetings, and help respond to client questions where needed
  • Liaise with clients on data/information requests
  • Administration of long term projects/communities

Skills For Senior Insights Associate Resume

  • Identify key insights out of large amounts of disparate data, and turn into actions
  • Innate curiosity for consumer behavior
  • Highly proficient with MS Office 2010
  • PROJECT MANAGEMENT:Champion medium-to-high-complexity cross-functional projects from inception to completion. Ensure high quality of delivery. Measure and communicate results and business impact
  • Significant experience in high growth B2B SaaS technology Sales and Marketing Operations

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