Insight Manager Resume Sample

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Stone Swift
56510 Una Mill,  Houston,  TX
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Work Experience


Insight Manager
07/2017 - PRESENT
Houston, TX
  • Deliver to the organization’s change management capabilities to ensure that the full benefits of change initiatives are realized
  • Manage the identification of opportunities to retain and deepen existing customer relationships and increase their profitability through a value exchange based on channel suitability
  • High level of customer impact by shaping branch experience
  • Deliver fair outcomes for our customers and ensure own conduct maintains orderly and transparent operation of financial markets
  • Ensure suitable data strategies are in place across the division to ensure we can access the insight needed to enable data driven decisions
  • Create and manage a dashboard of key digital metrics across the group, providing feedback to different business stakeholders where appropriate. Help facilitate strategic decisions, identify new business opportunities and monitor business performance
  • Review our data, its current state and identify any gaps, then recommend processes to ensure continued cleanliness and accuracy of data captured
  • Responsible with Head of Insight and Insight Directors for high quality response to briefs from planners & clients
Senior Insight Manager
02/2011 - 02/2017
New York, NY
  • Liaise with clients (both internal and external) as the main day-to-day contact on projects, using insight and project knowledge to effectively and appropriately contribute to client meetings and presentations
  • Work enthusiastically and efficiently on new business pitches, helping the team deliver insights that direct our approach and strategy
  • Interpret a diverse range of data sources, ensuring the key insights and stories are drawn out
  • Developing relationships with key clients, media owners, industry bodies, and internal strategy & planning teams
  • Help increase revenue of the department by being commercially minded, and effectively selling in proposals
  • Inspire planners & strategists to use insight methods, tools and systems throughout the planning process
  • Keeping up to date with developments in insight and applying these to the Zenith product offering
  • Working with the wider Data Sciences team to develop joint propositions and engage clients in DS solutions
  • Overseeing development of insight executive
Consumer Market Insight Manager, North Asia
04/2006 - 01/2011
Boston, MA
  • Work with stakeholders (eg. functional leads, corporate affairs directors) to identify requirements from research
  • Work with research and insight agencies to get actionable insight for good value
  • Collate and report insight that informs strategic decision making and make sure team is aware of critical insights and how to activate against them
  • Develop a dashboard and quarterly reporting format that drives action (for CEOs, CFUs and the corporate affairs team)
  • Develop a model for stakeholder identification, mapping, prioritisation and engagement; put in place an approach that keeps stakeholder maps updated and relevant
  • Work with the broader group insight team to provide valuable input and to bring useful insight from the team back into the corporate affairs function
  • Take the lead in seeking out industry, sector and behaviour trends that are likely to shape the world in which we operate and can help to inform our strategy development and preparation
  • Help to build research and insight skills across the corporate affairs team

Education


University of Illinois at Chicago
2001 - 2005
Science's Degree in Engineering Combined With

Professional Skills


  • A self-starter with the ability to build strong working relationships, excellent team-working and interpersonal skills
  • Strong communication skills with ability to sit down with Senior Management to discuss product ideas and product development priorities
  • Excellent organisational skills, with proven behaviours of attention to detail and ‘completer finisher’. Structured approach and clear deadline focus
  • Strong technical knowledge of SAS/SQL and experience with database management (Oracle) and advanced Excel and PowerPoint skills
  • Excellent stakeholder engagement and management skills, with proven ability to influence
  • Demonstrated experience in using databases and spreadsheets, with strong ability in culling down details into key messages, learning’s, and actions
  • Comfortable managing multiple stakeholders at the same time, strong business partnering skills and ability to think about the bigger picture

How to write Insight Manager Resume

Insight Manager role is responsible for analytical, presentation, research, database, advanced, articulate, excel, modeling, retail, finance.
To write great resume for insight manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Insight Manager Resume

The section contact information is important in your insight manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Insight Manager Resume

The section work experience is an essential part of your insight manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous insight manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular insight manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Insight Manager resume experience can include:

  • Strong evidence of experience in analysing large multi-million customer databases
  • Creating profiling and segmentation models for our data so that it can be more effectively used and offer better customer personalisation
  • Develop own research skills, making full use of: CMI Portal, CMI tools and templates, training opportunities, and coaching/mentoring from line manager
  • High levels of logical thinking & problem-solving skills. Able to deal with complex problems using innovative and industry leading techniques
  • Proven experience in activating insight within a commercial environment, to inform pricing and product
  • Demonstrated knowledge and interest in research techniques- experience with setting up and running multi-market projects would be advantageous

Education on an Insight Manager Resume

Make sure to make education a priority on your insight manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your insight manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Insight Manager Resume

When listing skills on your insight manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical insight manager skills:

  • Think strategically, but also have precise and proven execution skills with careful attention to detail and strong ability to multi-task
  • Strong relationship and stakeholder management skills, instilling trust and confidence in the data and insight provided
  • Strong presentation skills and presenting data and insight into reports for stakeholders
  • Strong management skills, including agencies management, multi-task executions, etc
  • Possess strong communication, persuasion and storytelling skills both written and verbal to work with different functions and regions
  • Strong relationship building skills with key internal and external stakeholders

List of Typical Experience For an Insight Manager Resume

1

Experience For Senior Insight Manager Resume

  • Experience of managing research and customer experience agencies, or if not then the confidence to step up to do so
  • Manage project budgets and coordinate spend held indirectly to maximise the effective use of resources Core competencies, knowledge and experience
  • High levels of logical thinking & problem solving skills. Able to deal with complex problems using innovative and industry leading techniques
  • Create profiling and segmentation models for the data so that it can be more effectively used and offer better customer personalization
  • Proven ability to provide insight by interpreting digital analytics, with a good knowledge of the current digital environment
2

Experience For Market Insight Manager Resume

  • Experience with working with a marketing and digital marketing teams on campaign planning, campaign analytics or business analytics is highly desirable
  • Experience of using analytics within marketing, digital, CRM or risk based teams
  • At least 4 – 5 years of experience in Market Research, CMI Marketing
  • Experience of using databases, ideally IRI or Nielsen
  • Experience in Market Research, CMI Marketing (Agency or Client)
  • Research and insight experience, especially delivering quant and qual ad hoc research programmes
  • Good understanding of portfolio and proposition development research
  • Extensive experience in the communications field
  • Lead analysis deepdives on ad hoc aspects of the user experience to drive future development decisions
3

Experience For Consumer Market Insight Manager, North Asia Resume

  • Development of strong relationships within the business and across teams/markets
  • Experience in market research at Nestlé , equivalent FMCG or agency , to include
  • Experience in delivering analytics results working within database marketing and/or business insight
  • Knowledge of Google Analytics or similar and a strong analytical background
  • Work alongside the Insight Controller in the delivery of a strong service-oriented analytical capability across Sky Store
4

Experience For Market & Competitor Senior Insight Manager Resume

  • Experience in web analytics and optimisation, ideally utilising the Adobe suite of products
  • Experience of developing statistical propensity models
  • Gain expertise in content related tools and support the upskill business partners to ensure they are making full use of these tools
  • Developing and implementing insights roadmaps with your stakeholders to improve the way they make decisions
  • Ensuring Sky Entertainment channel teams understand Sky subscriber viewing behaviour and the drivers of key channel KPIs
5

Experience For Global Assistant Consumer Market Insight Manager Resume

  • Partnering with the Global Lubricants Services team to fuel Shell’s Global innovation pipeline in the growing area of B2B services
  • Producing high quality, actionable insights on a project by project basis using your area of technical specialism: e.g. analytics or research
  • Working closely with Marketing & Brand Communication teams to understand and support the TOPSHOP TOPMAN goals
  • Conducting all market and customer-based research (both quantitative and qualitative methodology), competitor analysis, customer insight and marketing analysis
  • Managing and maintaining external agency partner relationships
  • Designing and selling in new programmes of insight to Mobile General Managers to support BT Mobile’s strategic aims
  • Gathering market, competitor and customer data and analysing to provide meaningful insight
6

Experience For Nordic Consumer & Market Insight Manager Resume

  • Producing high quality, actionable insights on a project by project basis
  • Liaising with IDS Research to prepare and report back the survey results of programme passion surveys, pilot tests and end-of-series reports
  • Understanding the value of Entertainment content among Sky customers through the regular trackers and ad hoc commissioned research
  • Ongoing Customer Satisfaction / NPS
  • Presenting findings and recommendations clearly and concisely to peer teams and senior management
7

Experience For Global Insight Manager Resume

  • Understanding of market access landscape and evolution
  • Marketing Director / Heads of department
  • Managing a variety of research challenges and methodologies
  • Working knowledge in standard qualitative and quantitative methodologies
  • Ensuring all Business Functions are kept aware and informed of relevant Insight and Analytics
  • Condensing multiple data points into insightful and clear learnings and implications
  • Remaining on top of market trends at all times, be the voice to the Brands on changes in market
  • Gathering customer insight from Service teams
  • Taking input from stakeholders, formulate a set of questions and hypothesis to drive insight
8

Experience For Competitor Insight Manager Resume

  • Aligning the insight analytics plans with market research, analyst relations, and Social Media strategies
  • Having foundational knowledge in the qualitative research field
  • Support in management of the quarterly planning process - arranging meetings, compiling documents, co-ordinating working groups
  • Develop a data tagging, appending and enriching process to improve customer intelligence
  • We are trusting each other, working together: Builds great working relationships with colleagues
  • We are making it happen: Encourages others to deliver results by making decisions and trying new approaches
  • Comfortable working independently and as part of a virtual and global team, including reporting to a line manager not based in the same location
  • Strategic reviews of our portfolios and providing Executive level recommendations based on emerging trends
9

Experience For BT Sport Insight Manager Resume

  • Use existing analytical tools and data resources to generate insights about TV viewing
  • Be inquisitive, self-starting, comfortable with autonomy and putting your opinion forward
  • Support the Design Win, Cycle Planning, and Demand Planning processes across multiple time horizons
  • Management of the tracker for Brand marketing customer data, partnering with the Digital Insight Manager to share relevant data
  • A love of working with and manipulating data, tempered with an ability to work efficiently towards the overall objective of the project
  • Accountable for marketing campaign data strategy execution to drive incremental growth
  • Closely liaise with other parts of Sky (e.g. Technology) to ensure that we continue to capture all new and required data from our evolving products
  • Key insight lead in delivery of product analytics insights to senior stakeholders (including Sky Exec leadership team)
  • Potential to work on strategic planning projects
10

Experience For Consumer & Market Insight Manager Resume

  • CMI Business Partner on regional Savoury Smart Cooking & Heat to Eat platforms, Dressings White Spaces (SEAA and NAS focus)
  • Review the impact of specific propositional activity on product usage and engagement (e.g. the impact of gifting Box Sets to non-users on usage and engagement)
  • To manage the research, collation and indexing of competitor activity
  • Deliver regular and ad hoc reports and projects that support wider Planning & Media team objectives
  • Build client trust and satisfaction by becoming an indispensable consultant for their business

List of Typical Skills For an Insight Manager Resume

1

Skills For Senior Insight Manager Resume

  • Excellent data visualisation skills
  • Solid market research skills, for both qualitative and quantitative studies
  • Excellent commercial skills: Able to produce and articulate commercial strategy with highly aware stakeholders
  • Proven experience in activating creative and commercial insights across a business, focussing on the key synthesis story, not just reporting the facts
  • Hands on experience using data mining tools or languages (e.g. SAS, SQL) experience is necessary
  • Able to work effectively under pressure and in a rapidly changing environment
2

Skills For Market Insight Manager Resume

  • Strong experience in SQL or other modelling packages
  • Good at both analytical thinking and communication skill
  • Has experience in Research / Insights role, incl. running quantitative research studies (in particular Customer Experience Measurement programmes)
  • Great data visualization and presentation skills
  • Proven experience in successful project management, working across a range of key senior stakeholders across a number of business units to deliver an outcome
  • Proven experience of managing Fan panels to improve the ‘go-to-market’ approach for a large scale consumer proposition
  • Proven experience with TV measurement and consumer Insight tools/agencies; such as: TNS Infosys, Techedge, TRP, Digital I etc
  • Well-developed interpersonal skills to build positive working relationships with a broad range of contacts cross-areas
3

Skills For Consumer Market Insight Manager, North Asia Resume

  • Analytical skills and ability to read and use data
  • Working directly with the Sky Store team in Sales & Marketing Group to deliver on their Trading, Strategy, Operations & Marketing insight priorities
  • Understanding and experience of using other insight tools and techniques e.g. social listening, Google suite, qualitative analysis
  • Maintaining quality and effectiveness of regular reporting covering
  • Highlighting and promoting importance of effective Analytics implementation and measurement for all new site functionality or initiatives
  • Knowing the ASOS customer and using this knowledge to drive efficient growth and improve Customer Experience
  • Research projects and data analysis – anything related to understanding consumers’ purchase behaviour and using data to make marketing more effective
  • Experience of applying advanced analytical techniques (e.g. predictive modelling and segmentation) within a marketing services environment
4

Skills For Market & Competitor Senior Insight Manager Resume

  • Good at identifying key themes and opportunities and at the right time narrowing down and polishing ideas
  • A love of working in a fast moving, exciting, delivery focused environment and an ability to prioritise well
  • Experience in conceptualising and developing presentations for senior level meeting – can guide and train team in development of high quality presentations
  • Experience running ongoing tracking programs
  • Is able to provide strategic thinking and is able to continuously learn from project experiences, and drive the learning back into the business
  • Experience with digital analytic tools and platforms - Google Analytics, social monitoring, data mining, share of voice, digital media impact and ROI
  • Has experience on soical listening, tracking study or panel study
  • Expertise within quantitative research and experience working in statistical tools as well as research platforms such as Questback, tracking surveys
  • Experience of helping to devise and/or implement the strategy of the programme scheduling and on-air promotion teams
5

Skills For Global Assistant Consumer Market Insight Manager Resume

  • Insight briefing and usage: good knowledge of research methodologies and approaches and knowing when to use them
  • Workshop management: experience of setting up and leading workshops
  • Experience using visualisation tools (e.g. Tableau) ideal, but not necessary
  • Experience of working with Adobe and/or Google analytics would be desirable
  • Experience of using data and insight in a large scale consumer business
  • Full hands on experience in driving Brand Strategy & Plan, lead implementation and manage P&L
  • Full hands on experience in driving New Product Development/Innovation from idea to launch
  • Strong understanding of Indonesia market and its consumer; ability to connect the dots and draw valuable insight
6

Skills For Nordic Consumer & Market Insight Manager Resume

  • A good understanding of data science and/or statistics
  • Build deep understanding of the external environment, markets Wholesale operate in
  • Experience in innovation, business analysis / management and modelling
  • Relevant experience developing business solutions for mission critical projects
  • Work experience in performance analytics, business intelligence, finance or consulting
  • Demonstrates resilience, confidence and self-belief when working to tight deadlines
  • Can evidence innovative and strategic thinking ability
7

Skills For Global Insight Manager Resume

  • Experience working in an FMCG environment
  • Experience conducting market access or managed care secondary analysis and primary research
  • Effective self-starter that takes ownership and accountability for deliverables
  • Good Academic Credentials and numeracy
  • Experience as Sr. Brand Manager in multinational FMCG
  • Experience with one or more of the below tools
  • Experience and awareness of qualitative data collection methods
  • Appropriately deploy resource proportionate to the problem and client priority
  • Have strong commercial awareness and keep up to date with trends in the Wholesale market
8

Skills For Competitor Insight Manager Resume

  • Experience of the Foods industry highly advantageous
  • Research experiences in agency and/or in-house
  • Has to have ability to turn data / reports into actionable recommendations to support business decisions and Customer Experience delivery improvements
  • Strong network of agency contacts
  • Significant experience in television channel research, in particular ratings analysis (specifically BARB) and producing regular TV ratings and schedule reports
  • Experience in qualitative and quantitative research approaches ideally in a consumer technology business
  • Experience in market research
  • Innovation research experience
  • Embedded in the ASOS Analyst Community, using experience to lead new insight
9

Skills For BT Sport Insight Manager Resume

  • With agency and client-side market research experience
  • Building and leading a high performing team in a fast paced and changing environment
  • Driving ongoing A/B testing strategy
  • Addressing questions on a range of topics through bespoke analysis to aid scheduling, acquisition or commissioning decisions
  • Producing reports as agreed using market intelligence to bring the key actionable insights to life
  • Working with the wider Marketing team to establish correct modelling to develop key success metrics/ROI for campaigns
  • Working in a dynamic environment: Enjoys working in an innovative and creative environment
10

Skills For Consumer & Market Insight Manager Resume

  • Partnering with the relevant COEs to deliver outstanding research studies – which clearly answer the business questions of the brand
  • Inspiring and provoking a team to think differently about the target consumer
  • Working knowledge of key measurement tools: Retail data, Household Panel data, Tracking data
  • Managing and maintaining external relationships with
  • Managing and maintaining internal relationships with
  • Producing regular viewing and performance reports for the Sky Entertainment channels
  • Being responsible for preparing PowerPoint presentations on ad-hoc projects

List of Typical Responsibilities For an Insight Manager Resume

1

Responsibilities For Senior Insight Manager Resume

  • Good communication skills and the ability to ask and frame questions
  • Good numeracy skills and demonstrable ability to analyse data
  • Strong understanding of quantitative (univariate and multivariate) analysis techniques. Experience with statistical software (e.g. SAS, SPSS or R)
  • Advanced Excel and PowerPoint skills essential
  • Create "year in review" consolidated consumer learning to influence yearly business planning, strategies & tactics in partnership with GI team
2

Responsibilities For Market Insight Manager Resume

  • Experience with using industry standard campaign management software to configure campaigns
  • Experience with data visualization and business intelligence software an asset
  • Experience with retail and specialty products
  • An excellent and rigorous approach to project management of analytical projects
  • A strong technical knowledge of SAS/SQL
3

Responsibilities For Consumer Market Insight Manager, North Asia Resume

  • Previous experience working in marketing or research environment
  • At least +4 years of relevant working experience in a market research agency/consultancy preferably in a multinational environment
  • Hands on experience across a range of analytical tools or languages (SAS, SPSS, SQL) and third party data that can be users to support analysis
  • Developing relationships with stakeholders to reach a deep understanding of their business areas
  • Designing and implementing insights roadmaps with your stakeholders to improve the way they make decisions
  • A customer champion, passionate about understanding customers and innovating to meet their needs
4

Responsibilities For Market & Competitor Senior Insight Manager Resume

  • Independently handle all research needs coming from the Pond’s Face Moisturiser subrand teams- delivering all research projects on time and in full
  • Present data and insight in a compelling way which enables decision making
  • Examples of driving transformational action within the business through landing points
  • Apply predictive modeling to surface new business or customer insight
  • Understand and implement attribution techniques so that all marketing activity across the customer journey can be measured accurately
  • Parter with marketing/sales/CRM strategy development, understand business situation, Initiate proper primary research study that answers to business questions
5

Responsibilities For Global Assistant Consumer Market Insight Manager Resume

  • Create and present actionable, market-based insights to the BU, Sales, and Marketing in order to optimize business results
  • Knowledge of the PC Ecosystem – including major OEMs, Software, Use cases, etc
  • Analyse and synthesize the available data and bring out value-added insights to the clients
  • Build understanding of brands and provide CMI Point of View and provocation particularly Upstream, before content is actually created or evaluated
  • Be the point of Contact for Content Excellence and a bridge to the wider Content Network to land best practice thinking on briefs
  • Develop strategies and methodologies for the analytical use of client data to inform client engagement, marketing and sales strategies
6

Responsibilities For Nordic Consumer & Market Insight Manager Resume

  • Drive and scope change leading to the best use of client and market data for the benefit of key stakeholders
  • Worked extensively in an industry which uses large volumes of consumer data; for example, media/telecoms, financial services, or gaming
  • A passion for excellence, taking ownership of rigorous and robust outputs
  • Work credibly with marketing stakeholders
  • A track record of delivering actionable insight and ability to articulate the value it has generated
  • An opportunity to work with the UK’s leading manufacturers
  • Develop a self-sustaining continuous improvement culture
  • A/B testing activity and results
7

Responsibilities For Global Insight Manager Resume

  • Competitor Benchmarking and Market Share performance
  • History of consistently delivering business results, preferably at divisional and enterprise levels
  • Turn data into insight – successfully identify promising business leads and opportunities to increase revenue growth
  • Be responsible for the delivery of the global brand tracking program and make sure it is embedded into the business
  • Work with the Dyson in house media and creative teams so they can understand the success of their advertising campaigns
  • Support and guidance of our Insight Executive working on the tracker
  • Resourceful, bright and engaging. Can devise creative ways to deliver insight to a broad range of customers
  • Manage relevant IT tools as required (including PeopleWorld)
  • Develop and share regular monthly reports using continuous research methodologies (e.g. Household Panel, Brand track – GTS, Nielsen retail audit)
8

Responsibilities For Competitor Insight Manager Resume

  • We love to bring the consumer into the room with us
  • Articulate insight in a commercial and marketing context and deliver this insight clearly and concisely to senior stakeholders
  • Lifestyle Benefits including Cycle to Work Scheme
  • Demonstrable passion for, and understanding of, the TV market
  • Digital Marketing Managers
9

Responsibilities For BT Sport Insight Manager Resume

  • Monthly KPI Reporting
  • A/B testing agency
  • Provision of actionable insight, not just information
  • Established as a key contact on customer matters
  • Target group analyses and consumer segmentations utilizing our database of over 5,000 Finnish consumers (CCS, Dentsu Aegis Network’s Consumer Connection System)
10

Responsibilities For Consumer & Market Insight Manager Resume

  • Collaborates with IT to develop an integrated overall program plan and/or business requirements with respect to customer data, works closely with IT to execute the program plan, to manage overall change control, and to document lessons learned. Develops and maintains overall program plan elements and prioritizes enhancements
  • Works with Business delivery lead to manage program time and cost to ensure timely completion of projects within acceptable budget tolerances. This includes activity definition, prioritization, sequencing, activity duration estimating, schedule development and control, resources planning, cost estimating and budgeting, and cost control
  • Manages Program Quality. This includes high quality planning, quality assurance, and quality control. Proactively looks for defects by monitoring specific campaign/project results and campaign/project processes, and makes adjustments to ensure quality improvement efforts
  • Manages program risk. Ensures appropriate risk identification and control. Develops and manages risk management plans, contingency plans, and a risk reduction action plan. Initiates risk contingency plans and risk reduction action plans as appropriate
  • Bring a thought leadership role to the team, through proactively proposing and undertaking ‘strategic’ projects e.g. market reports, war gaming, insight deep-dives to develop implications for the Consumer teams

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