Consumer Insight Manager Resume Sample

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Lilian Wyman
22520 Vince Centers,  Chicago, IL
+1 (555) 421 0182

Work Experience

Consumer Insight Manager
04/2018 - PRESENT
San Francisco, CA
  • Work collaboratively and interact with lots of stakeholders across geographies (Markets & Global), across level of seniority (leadership team, Family team, GFMB, ..), across partners (both Market research agencies & historical McDonald’s partners to Marketing). Strong team player
  • Good communication skills written/oral with the ability to communicate complex things in simple manner
  • Have both hands on (no team member reporting to that position) as well as hands off (getting quickly to big pictures)
  • Be multi tasks in a fast-moving environment while being flexible
  • Results oriented, entrepreneurial, Project management skills
  • Rigorous & organized
  • Passionate about the consumers & numbers / data!
  • Need to be able to work independently and highly accountable
Global Consumer Insight Manager
12/2011 - 03/2018
Dallas, TX
  • Identify the right methodology for each brief
  • Plan and manage project execution
  • Questionnaire design and data analysis
  • Manage external agency relationships, in terms of timelines and project progress to guarantee the delivery of results to agreed timelines
  • Develop relationships around the business across departments; manage clients
  • Work closely with the Analytics team to utilise the extensive commercial data available as well as data science initiatives. Merge a range of data sets to answer specific business questions
  • Leverage the range of internal tools and data sources available to complement projects (social tools, sales data, analytics, etc.)
  • Agency-based research experience preferably within financial services
  • Solid track record working with major clients
Consumer Insight Manager Nordics
09/2008 - 08/2011
Dallas, TX
  • Proactive in building relationships with clients and supporting their business strategies
  • Expert knowledge of statistical analysis and research techniques and methodologies
  • Hands-on marketing researcher with 5+ years’ experience in Marketing Research
  • Work with Blizzard HQ and APAC business intelligence (BI) team to define consumer insight needs and devise toolsets to pull applicable data
  • Perform market analyses and gather strategic intelligence to provide proactive insight into the gaming e market, trends, customer needs, and spending behaviors.
  • Knowledge of gaming and industry related experience
  • Strong quantitative skills and a comfort with data analysis and applied statistics
  • Strong written and verbal communication skills (English mandatory)
  • Proactive approach to business issues


Evangel University
2003 - 2007
Bachelor's Degree in Social Sciences

Professional Skills

  • Be able to demonstrate your great influencing skills for strategic planning recommendations at a senior level
  • Strong organisation and communication skills
  • Over 7 years of proven experience in research fields (Tracking, Quantitative and Qualitative research)
  • Collaboration and facilitation skills – ability to bring the right people together
  • Commercial experience working in a Consumer Insight/Research environment, preferably with client side fmcg experience
  • High self- confidence and good communication skills in engaging with senior stakeholders
  • Comfortable with words and numbers; great communication skills

How to write Consumer Insight Manager Resume

Consumer Insight Manager role is responsible for software, digital, research, analysis, training, retail, insights, health, statistics, leadership.
To write great resume for consumer insight manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Consumer Insight Manager Resume

The section contact information is important in your consumer insight manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Consumer Insight Manager Resume

The section work experience is an essential part of your consumer insight manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous consumer insight manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular consumer insight manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Consumer Insight Manager resume experience can include:

  • Experience effectively managing relationships with agency partners
  • Strong interpersonal skills demonstrating passion and courage
  • Other language skills (especially French, Portugese) would be advantageous
  • Demonstrated experience in quantitative, qualitative research and statistical/analytical techniques
  • Analytical skills with an entrepreneurial mindset
  • Talking with guests about their experiences

Education on a Consumer Insight Manager Resume

Make sure to make education a priority on your consumer insight manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your consumer insight manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Consumer Insight Manager Resume

When listing skills on your consumer insight manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical consumer insight manager skills:

  • Demonstrated experience with Tableau
  • Leadership skills, able to lead insights calendar for Thailand
  • Understanding the applications of behavioural science and the impact this can have on consumers’ reactions and experience
  • Understanding of quantitative techniques and previous experience of quantitative studies and data analysis
  • Experience creating, developing and taking a project from inception to delivery is required
  • Create strong relationships with stakeholders: Brand director, marketing managers, category management and PepsiCo marketing

List of Typical Experience For a Consumer Insight Manager Resume


Experience For Global Consumer Insight Manager Resume

  • Manage all phases of the market/consumer research process including needs identification, project design, coordinating with internal field team and external vendors where appropriate, analysis, and presentation of results
  • Experience with mentoring other analytical individuals
  • Designing and leading research studies
  • Understanding of the principles of the consumer marketing and value of brands
  • Take the lead on multiple short-term and long-term projects simultaneously, under changing and challenging constraints
  • Ideally worked in both operating business as well as marketing HQ

Experience For Consumer Insight Manager Nordics Resume

  • In-depth knowledge of PowerPoint and Excel
  • Maintain and grow a network of contacts at the client’s office
  • Support marketing and other relevant functions that ensure successful Brand Building. Providing them with analysis, insights and information that help understand the target who, what and why they do it
  • Implement Market Research Tools in order to build the knowledge base to support internal stakeholders to understand deeply who is their target, what they do and why they do
  • Hands-on experience in a wide variety of qualitative and quantitative research and insight generation methodologies, and the ability to extract key learnings and insights and translate them into concrete reccomendations

Experience For Senior Consumer Insight Manager Resume

  • Proven track record of autonomously managing a variety of ad hoc research and landing key messages with key stakeholders to drive action
  • Ablility to build strong relationships, and manage multiple stakeholders
  • Strength in analytical reasoning and numerical analysis – able to synthesize and communicate clear findings from multiple data sources
  • Familiarity of continuous market data sources (e.g. Nielsen/Kantar)
  • Manage continuous research projects for the McDonald’s system (i.e. brand trackers, behavior tracker, etc…) and lead research agencies, market coordination, and reporting
  • Interpret information and communicate objective, clear, and actionable insight in a clear and compelling way for the client/partner leveraging tools such as PowerPoint and Tableau including presenting material to leadership
  • Directly lead and mentor other members of the visitation team in SAS, Tableau, visitation methodologies including weighting of survey data, and advanced analytics and data mining practices

Experience For Agency & Consumer Insight Manager Resume

  • Highly proficient with hands-on work experience in Tableau, SAS/SPSS, and/or SQL
  • Operational experience in market research projects (design, method, execution, analysis, interpretation)
  • Take responsibility and is accountable
  • Maintaining knowledge of other sources of insight to ensure all information is set in context: IWSR, Nielsen, Depletions, Social Listening Metrics, U&A, Equity Tracking
  • Highlight and escalate client concerns with any Worldpanel services to aid senior management with prioritising investment and development efforts

Experience For Consumer Insight Manager Resume

  • Demonstrate continuously how Brand health drives McDonald’s business performance
  • Delivering insight training to new joiners as part of wider team training programme
  • Act as a “center of excellence” for Continuous research (brand trackers, communication trackers, etc..), driving on going improvement in methods and delivery of data & insight, in order to drive consistency and to achieve a single source of truth across McDonald’s worldwide
  • Computer literature in Microsoft office
  • Be part of a customer insight team either in house or as part of a consulting practice working face-to-face with corporate customers, to understand their consumers - their preferences, needs and their behaviours
  • Support culture change

Experience For Global Consumer Insight Manager Resume

  • Experience in projects such as: tracking entertainment/digital consumption behaviours over time, segmentation, researching industry trends, identifying market opportunities and growth strategies, influence marketing strategy
  • Data savvy, commercially minded individual
  • In FMCG related industry, preferably both in Qualitative and Quantitative
  • Independently research a market, sector, or business specialism
  • Present detailed research findings and draw out the key conclusions
  • Self-motivated, adaptable and able to work under pressure
  • Proven experience in engaging consumers, facilitating meetings and overall assisting organizations in driving loyalty and retention through outside-in perspective is required

Experience For Consumer Insight Manager Nordics Resume

  • Ensures that market/consumer knowledge is shared, understood and acted upon within the team
  • Business partner with Personal Care leaders from the VP for Personal Care, Brand Directors and Brand Managers
  • Drives implementation of new Connected for Growth new CMI organization
  • Proactively seek and share intelligence from clients about other services they purchase and their current or future needs which could be met with Worldpanel developments
  • Uses broad knowledge of external, economic and social trends to prepare new business strategies
  • Product development research
  • Define the insight gaps and research needs to deliver against our strategic priorities and drive growth for our brands, and proactively plan how to address these.Lead the execution of the resulting ‘learning plans’ and ensure that all research learnings and key insights are translated into clear implications that are acted upon by the business

List of Typical Skills For a Consumer Insight Manager Resume


Skills For Global Consumer Insight Manager Resume

  • Have experience working on consumer facing brands e.g. fmcg, retailers, hospitality
  • Experience working cross-functionally and expert ability to execute initiatives primarily through influencing others
  • Ensure contractual obligations are known and adhered to, escalating issues if required in good time
  • Experience partnering with external research consultants
  • Proven ability and interest in leading other analytical individuals
  • Proven track record of running market research projects on either the agency or client side
  • Experience of running qualitative research projects, depth interviews and / or focus groups
  • Previous experience of stakeholder management and presenting to senior management

Skills For Consumer Insight Manager Nordics Resume

  • Build strong working relationships and work within a team
  • Deriving and communicating consumer-based learnings and insights to form the foundation of strategic decision making across our organisation
  • Understanding your customer’s needs, partnering with them to co-create innovative solutions
  • Influencing decisions by sharing insights with internal partners
  • Monitoring, analyses and course correction of innovation and communication projects
  • Partnering with internal brand teams and key overseas markets to ensure alignment of outcomes and development of initiatives

Skills For Senior Consumer Insight Manager Resume

  • Being proactive, passionate and innovative
  • Interpreting qualitative and quantitative data
  • Leverage SAS, Tableau, visitation methodologies including weighting of survey data, and advanced analytics and data mining practices
  • Finding ways to help Zurich hear and see our customer’s stories and take action from them using tailored artefacts such as presentations, reports, visual maps, interactive channels, animations and videos
  • Prepare and deliver presentations, demonstrating personal credibility and showing value for money from the Worldpanel services purchased
  • Ensure all brand communication is optimised through consumer feedback (from idea refinement through pre-testing to tracking and evaluation)
  • Led marketing research calendar and Innovation testing
  • Be able to cope with change in a fast moving environment with varying workloads and pressures

Skills For Agency & Consumer Insight Manager Resume

  • Discuss briefs with client contacts striving to make them more issue driven and less prescriptive
  • Manage larger projects making sure that key milestones are hit, appropriate resource is available and that the client is kept up to date at all times
  • Build category and industry knowledge from project to project making sure previous learnings are built upon and shared fully
  • Provide consumer, category and competitor insights to support marketing team in strategic plans and AOPs
  • Monitor and track brand performance and evaluation of marketing mix
  • Represents the voice of the consumer in all decision making in the business
  • Basic knowledge of Digital testing and analysis

Skills For Consumer Insight Manager Resume

  • Expertise with a statistical package (SAS, SPSS) including but not limited to advanced analytical techniques such as conjoint analysis and discrete choice
  • Be familiar and confident using a broad range of approaches to unearth consumer insights
  • Focus on story-led insight. Someone who can lift data into an engaging narrative and provide strategic input
  • External agency and supplier management, ensuring deliverables are in line with business expectations
  • Comfortable working in a fast paced environment and with ambiguity

Skills For Global Consumer Insight Manager Resume

  • Naturally inquisitive and a desire to learn, challenge beliefs and find new ways of doing things
  • Resolve dissatisfaction if it arises, acting rapidly to resolve complex issues
  • Involvement and management of a wide variety of research projects ran either internally or through third party agencies, including
  • Draw from all Worldpanel services purchased in order to provide clients with a wider context, and where possible reference other studies clients have conducted
  • Ensure strategic brand plans are based on genuine insight – ensure all brand plans reflect the consumer, shopper & market opportunity and that Britvic are targeting the most valuable spaces

Skills For Consumer Insight Manager Nordics Resume

  • Maximise the value of the PepsiCo relationship – develop strong relationships with PepsiCo insights to ensure timely delivery of New Product Development research and leverage PepsiCo global research expertise
  • Define key performance metrics across three-year strategic time frame including for all major brand activities
  • Development, alignment and execution of brand learning plans (for all refreshment brands) that addresses key brand strategic needs and enables the delivery of effective brand collateral (advertising, pack and liquid development)
  • Ensure future brand (& commercial planning) is optimised through measurement and evaluation of the effectiveness of past programmes and initiatives
  • Have experience of research/ consumer/ shopper insight and/or marketing
  • Guide brand liquid, pack and innovation development by using best in class research methodologies and agencies in line with Britvic research standards

Skills For Senior Consumer Insight Manager Resume

  • Understand brand and competitor performance, delivering simple, timely communication of issues & opportunities (with key implications) to Brand & Senior Management teams
  • Support the embedding of key insight tools: including Britvic’s new industry leading ‘Brandmap’ equity tracking and ‘Drinkscape’ segmentation
  • Understand what the client’s overall goals and objectives are, and the role that different departments and individuals are playing in achieving these
  • Familiarity with Strategic and Operational Marketing processes, i.e. how brands and business is developed and managed on a regular basis
  • Pro-active person, who is assertively seeking answer to his/her question
  • Resilient, willing to go extra mile, positive attitude, and openness to feedback
  • Manage the client’s expectations with respect to quality, speed and volume of data and servicing

Skills For Agency & Consumer Insight Manager Resume

  • Pro-actively identify key opportunities for brand growth and define and agree any research plan needed to enable this
  • Lead the development of ‘insight’ capability across marketing & beyond.Build understanding around insight generation & application, ensuring insight plays a more central role is key business decisions
  • Maximise value from agency relationships.Establish joint working practices that deliver an effective / efficient flow of information & encourage best practice approach to insight based marketing
  • Set clear performance management objectives for direct reports aligned to business objectives.Lead & coach team members, ensuring development plans are in place to drive great performance
  • Experience in Consumers Insight and understand the process flow from start to end is big advantage
  • Clearly demonstrate your commercial awareness in terms of markets, competitors, retail trade and macro issues
  • Research agency side experience
  • Strong work ethic, a resilient attitude and high intellectual curiosity

Skills For Consumer Insight Manager Resume

  • Experience in the entertainment space
  • Have an in-depth knowledge of a wide range of conventional research techniques (quant and qual)
  • Awareness of the music consumption space and shift in consumption habits
  • Manage stakeholders, client-agency mind-set
  • Confident, pro-active, creative and enthusiastic team player
  • Manage the account administratively, dealing with internal departments such as accounts and delivery services to make sure communication and dispatches to the client are professionally and accurately handled
  • Key role is to connect category and CCBT with CMI Centers of Excellence
  • Connect and Manages key business partners: Nielsen, Kantar and Millward Brown
  • Manages day-to-day operations in the MCO

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