External Communications Resume Sample

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Antonette O'Keefe
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Work Experience

Director, External Communications
12/2015 - PRESENT
Philadelphia, PA
  • Build and protect the Mars brand by helping key audiences discover Mars as a distinctive, family-owned business that is committed to creating win-win relationships with stakeholders and offers great opportunities for a long-term career. This includes managing the Mars ‘brand’ with the same expertise as we manage our other world-class brands
  • Promote Mars’ ambitions in Sustainability, being a great workplace and scientific affairs and help tell a distinct story that creates competitive advantage in talent recruiting, retention and engagement for Mars
  • Develop editorial and execution strategies for Mars external communications channels including mars.com, Mars’ Facebook, Twitter and LinkedIn and annual publication of the Mars Principles in Action Summary
  • Educate internal audiences on Michigan’s messaging pillars, brand truths, key messaging points and best practices for media and public purposes. Collaborate with team members to create and execute a holistic, 365-day coverage plan for assigned and secondary sports, and initiatives
  • Enhance corporate visibility and perception among media and industry influencers and ultimately, Sitel’s customers, partners and employees
  • Contribute to DSM’s business results
  • Exceptional understanding of business unit goals and ability to analyze data and access resources to promote the company’s brand and tell unique stories associated with each business unit across a variety of audiences
  • Work closely with executives, business unit leaders, colleagues and team members to develop and ensure successful execution of annual strategic communication plan for the business units
  • Provide strategic, practical communications and engagement solutions to achieve desired business results
Content Strategist, External Communications
07/2008 - 06/2015
Detroit, MI
  • Conduct ongoing market analysis to identify and assess strategic communications opportunities that advance business goals
  • Manage the execution of federal and state required safety communications programs
  • Manage sector communicators, individually and as a team; ensure their work supports their respective sectors’ business and operating objectives and integrates with corporate objectives and communications strategies
  • Establish communications strategies for sectors individually and as a group to convey EPRI research to targeted audiences, supporting member retention and recruiting, and to convey EPRI’s public benefit mission
  • Ensure that sector communicators have complete knowledge of their sector’s R&D portfolio and the status of major programs and initiatives
  • Facilitate the team’s support of the development and operation of corporate media and products, including web sites, EPRI Journal, marketing collaterals or others
  • Monitors external and internal environment for potential threats to the company’s reputation and flags them to relevant business partners/units, while tracking economic and social trends to anticipate opportunities to enhance company’s positive reputation image through online and other media channels
  • Work hand-in-hand with company’s marketing and corporate communication functions
AVP, External Communications
12/2001 - 06/2008
Boston, MA
  • Experience and knowledge of the UK healthcare system
  • Expertise in core healthcare communication and public affairs disciplines
  • High level of understanding of the ABPI Code of Practice and J&J Health Care Compliance
  • Strong technical competencies relevant to Corporate Communication, Public Affairs and Social / digital media
  • Established relationships with and good understanding of the UK media, consumer and trade / medical
  • Knowledge of UK Parliamentary processes beneficial
  • Knowledge of the workings of industry trade associations


Siena Heights University
1996 - 2001
Bachelor's Degree in Communications

Professional Skills

  • Excellent written and verbal communication skills, time management and organizational skills
  • Strong written and verbal skills required, including experience writing executive - level communications, talking points, bylined articles, etc
  • Strong writing, editing and proof-reading skills. Knowledge of Associated Press style
  • Demonstrated organization, planning and scheduling skills with the ability to set, measure and meet or exceed defined goals
  • Experience with digital and social media platforms, both developing strategies, programs and content, and demonstrating analytics skills
  • Experienced, self-directed professional with proven experience building relationships and trust with senior management and experts
  • Strong media skills and mindset, with understanding of need for balance between caution and engagement

How to write External Communications Resume

External Communications role is responsible for communications, editing, organizational, media, corporate, interpersonal, planning, creative, digital, messaging.
To write great resume for external communications job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For External Communications Resume

The section contact information is important in your external communications resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your External Communications Resume

The section work experience is an essential part of your external communications resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous external communications responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular external communications position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative External Communications resume experience can include:

  • Excellent communicator with proven track record of effectively project managing and delivering external communication campaigns
  • Excellent written and editing skills that encourage thought-provoking, adaptive, timely and well- articulated communications
  • Strong media relations and writing skills
  • Exceptional talent for writing; solid communications skills (written and verbal)
  • Excellent communication skills: written & verbal
  • Excellent collaboration and relationship management skills

Education on an External Communications Resume

Make sure to make education a priority on your external communications resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your external communications experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in External Communications Resume

When listing skills on your external communications resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical external communications skills:

  • Proven writing and editorial skills and experience with creating compelling messages for different targets and audiences
  • Excellent collaboration skills and ability to develop solid working relationships with partners
  • Strong influencing skills and the ability to establish and maintain effective relationships at all levels
  • Strong interpersonal skills with a proven ability to work well with internal and external stakeholders
  • Strong relationship-building and influencing skills. Comfortable advising senior leaders; robust and willing to challenge appropriately
  • Excellent time management, organizational and project planning / management skills

List of Typical Experience For an External Communications Resume


Experience For Director, External Communications Resume

  • Excellent written and oral communications skills with experience crafting effective messages for multiple audiences
  • Progressive experience in the communication field, with strong media experience
  • Excellent spoken and interpersonal communication skills, with attention to detail and accuracy
  • Negotiating / “influencing” skills
  • Demonstrated previous experience leading and developing a high-performing team in a senior-leader- or executive-level capacity

Experience For External Communications Specialist Resume

  • Strong understanding of social media and experience driving information through digital channels
  • Experience in managing high-performing teams with proven staff mentorship and development expertise
  • Technical and creative writing skills
  • Plays a leadership role in personnel development and evaluation. Mentors effectively. Leads by example
  • Balance multiple priorities, prioritize and deliver programs and tactics on time to budget in a fast-paced, deadline-oriented environment
  • Project management expertise, superior attention to detail and organizational skills

Experience For Senior Manager, External Communications Resume

  • Strong ability to prioritize, multitask and manage to deadlines
  • Experience in developing messaging and PR strategies and tactics, press releases, and managing daily media contacts
  • Understand external opportunities, trends, issues and effectiveness of communications channels through sensing, tracking and metrics methods
  • Persuasive, assertive, effective without being aggressive
  • Business Understanding and experience in Telecom industry

Experience For Manager, External Communications Resume

  • Experience working directly with media
  • Cultivate a deep understanding and strong relationship with media and social media influencers with a keen focus on financial and business media
  • Experience of successfully influencing staff at all levels within an organisation
  • Solid understanding of business strategy and execution
  • Strong team player interested in collaborating to produce the best result
  • Experience working in the WDPR or Disney environment
  • Marketing or communications experience
  • Experience working for a large, established brand/organization, as well as a smaller, start-up or agency
  • Experience working with media outlets to publish company information

Experience For Manager, Internal & External Communications Resume

  • Evidence of being able to take external communications capabilities and results to the ‘next level.&#8217
  • Proven ability to manage external vendors, diverse viewpoints, and excel in a changing company culture
  • Experience managing agencies and staff
  • Excellence in external communications best practices, standards and vehicles. Strong and impactful storytelling approach
  • Communications experience supporting corporate level functions and executives

Experience For VP, Internal & External Communications Resume

  • More than 7 years of experience in media relations, with a deep understanding of how to use external communications to enhance reputation
  • Proven success in running B2B PR campaigns
  • Exemplify how we are focusing on technology to transform the commercial real estate experience for our clients
  • Flexibility and ability to prioritise
  • Consistently establish, cultivate and manage productive relationships with priority news media
  • A good team player, ability to work cross functionally
  • Previous leadership experience, leading and developing a high-performing team of professionals
  • Experience in communications, journalism, or related function with a concentration on external communications

Experience For Head of Global Vaccines External Communications Resume

  • Proven ability to work across teams and synthesize input from variety of stakeholders and internal partners
  • Strong ability to manage multiple projects at one time to meet aggressive deadlines
  • Work with executive leadership to provide solid communications recommendations
  • Detail-oriented and strong problem solving abilities
  • Experience developing and implementing multi-channel communications to support cross-functional communications initiatives
  • Adaptable, resourceful and driven, with a strong sense of ownership and dedication to high-quality work and professional development
  • Curious, independent, strategic thinker with a proactive mindset and strong business acumen

Experience For Manager External Communications Resume

  • Ensures an integrated and consistent consumer experience for the campaign across all consumer touchpoints
  • Experience/knowledge of social media
  • Self-starter with demonstrated entrepreneurial spirit, enthusiasm and creativity
  • Act as a steward of all employee communications to ensure consistency and prioritization as necessary
  • Lead a team to plan, prioritize and collaborate with others to meet tight deadlines
  • Overseeing a media monitoring and measurement function that adds value and guides decision making

Experience For Content Strategist, External Communications Resume

  • Identifying and pre-empting issues that have the potential to damage the company’s reputation and staff engagement, and developing plans to mitigate
  • Understanding and deep working knowledge of social media platforms
  • Existing knowledge of supply chain including a diverse range of supply chain-related topics
  • Manage day-to-day relationship with PR agencies, including evaluating agency performance by developing and deploying an agency scorecard
  • Develop compelling and informative videos featuring our Natural Resource Managers and plant managers touring our spring sites and factories
  • Innovative thinking that tests new ways of communicating, storytelling and reaching desired stakeholders

Experience For Associate Director, External Communications Resume

  • Supports external corporate communications and external social media planning and execution, in coordinating with Corporate Marketing and Public Benefit team
  • Write clear and compelling content, including key messages, statements, talking points, press releases and stories for a variety of channels
  • Prep Abbott leadership before interviews including contributing to key message development and positioning
  • Help develop the editorial calendar, including the writing and managing of blogs and social media posts
  • Align messaging with marketing and employee communications to support sustainability across all of UTC’s businesses

List of Typical Skills For an External Communications Resume


Skills For Director, External Communications Resume

  • Excellent judgement and creative problem solving skills, including negotiation and conflict resolution skills
  • Strong writing and communication skills in English, including copywriting experience for a variety of audiences and channels
  • Excellent written and verbal skills with the ability to translate complex technical material into compelling PR messages and campaigns
  • Good human relation, friendly personality and strong interpersonal skill
  • Strong collaborative skills and the ability to influence others

Skills For External Communications Specialist Resume

  • Proven ability to analyze data, identify trends, present key findings (quantitative and analytic skills) and make recommendations
  • Strong media issues management skills
  • Exceptional, proven written and oral communications skills
  • Demonstrated leadership skills, initiative, creativity
  • Strong oral/written communication and presentation skills, in both English and Mandarin Chinese
  • Outstanding reading comprehension and active listening skills
  • Uncompromising eye for quality, exceptional writing and editing skills

Skills For Senior Manager, External Communications Resume

  • Outstanding written and verbal communications skills, including ability to craft content in a variety of formats while conveying a consistent brand voice
  • Outstanding written and oral communication skills and the ability to write and edit for a variety of different communication channels
  • Prior experience with strategic communications, leveraging email marketing, public relations, social media
  • Very creative skills, out-of-the-box thinking and story-telling capabilities
  • Demonstrated competence in managing multiple priorities and projects on tight deadlines while maintaining top quality deliverables
  • Superior writing and copy-editing skills with command of AP style

Skills For Manager, External Communications Resume

  • Hands-on self-starter with the combination of analytical and commercial skills to determine what needs doing - and then doing it
  • Significant demonstrated experience in writing for communications
  • Experience and proven aptitude in operating in a fast - paced, complex environment
  • Comfortable engaging with a wide range of communications channels and methods to effectively deliver appropriate messages
  • Skills in risk communication and media training
  • Strong collaboration orientation to build integrated marketing and communications plans that demonstrate purposeful and impactful ROI
  • Exceptional relationship-building skills, both internally and externally
  • Extensive experience and good intuition for working with media and influencers
  • Management skills with the ability to anticipate client needs, problem solve, and move work forward

Skills For Manager, Internal & External Communications Resume

  • Strong knowledge and daily experience with media and social media
  • Audio/Visual Production Knowledge & Skills
  • Negotiation and Argumentations Skills
  • Proven and demonstrated knowledge of communication methodologies
  • Strong social media experience in all social media platforms
  • Effectively communicate results and recommendations across all levels of management within the company
  • Well-honed media monitoring skills and the ability to develop strategy
  • Maintaining effective working relationships with colleagues and stakeholder organisations

Skills For VP, Internal & External Communications Resume

  • Experience not only writing, editing and creating news, but using graphics, video and social media to seed it, stimulate it and spread it
  • An understanding of and experience with digital marketing best practices, including a passion for utilizing social media to complement communications plans
  • Skilled in developing campaigns and writing plans on positive and negative (including crisis) issues
  • Experience building, securing buy-in, and launching new programs
  • Experience working in heavily matrixed environments, leading by influence, and managing change
  • Experience in developing, leading and executing communications strategies
  • Experience of operating in a fast-growing globally matrixed organization and driving a PR function to new levels of achievement

Skills For Head of Global Vaccines External Communications Resume

  • Experienced at mentoring and building staff
  • Experience with ETL or querying multiple data sources using a database tool
  • Experience implementing public relations programs including media relations and reputation enhancement
  • Experience working with and providing strategic counsel to senior leaders
  • Experience managing and measuring programs and teams across multiple markets at a global organization

Skills For Manager External Communications Resume

  • Experience launching and maintaining visibility initiatives that increase awareness in key markets, enhance brand perception, and drive growth
  • A good grasp of storytelling, awareness of audiences, attention to detail, forward thinking, collaborative team player
  • Creative speech writing and similar experience. Existing knowledge of Associated Press (AP) Style
  • Experience creating and managing public relations campaigns and programs for software and/or high-tech companies/clients
  • Provide support in measuring and reporting communications effectiveness
  • Deep experience in public relations, preferably in an agency setting, working with both B2B and B2C clients; or in a newsroom
  • Demonstrated understanding of how communications can be used to position a brand and support revenue generation, growth, and recruiting activities
  • Deep, hands-on experience in strategic communications, including messaging and issues/change management
  • Experience leading and achieving results in a collaborative work environment

Skills For Content Strategist, External Communications Resume

  • Experience working in a marketing, analyst relations, media relations or communications function, either in-house or agency
  • Experience working on projects that require collaborating with multiple internal and external stakeholders
  • Project management experience, including working to scope, milestones and deliverables
  • Experience in strategic communications planning and development, including print and digital content
  • Work with PR agencies and brand team to develop and execute creative, effective, proactive PR programming and integrate PR into brand marketing plans
  • Lead execution of strategic programs targeting key audiences & including media, industry influencers, and other priority health system leaders

Skills For Associate Director, External Communications Resume

  • Proven understanding of Chinese media, including print, TV, online and social media
  • Experience in writing and editing for multiple platforms
  • Experience in dealing with complex issues and a high comfort level when working with media
  • Experience managing consultants and agencies
  • Three or more years in Public Relations or related field with experience supporting significant campaigns

List of Typical Responsibilities For an External Communications Resume


Responsibilities For Director, External Communications Resume

  • Strong writing, editing/proofreading skills
  • Excellent organizational and complex project management skills and the ability to multi-task in a fast-paced environment
  • Proven issues management and crisis communications skills
  • Proven writing, editing and oral communication skills, ability to persuade and build consensus with internal and external stakeholders
  • Professional personal demeanor and excellent social skills
  • Proven experience managing external communications at a senior level in a corporate or agency environment, dealing with national media and stakeholders
  • Related experience with 3+ years’ management experience
  • Strong measurement and KPI development experience
  • Detail-oriented; exceptional project management and organizational skills

Responsibilities For External Communications Specialist Resume

  • Copywriting and communications experience
  • Excellent ability with MS Office and desktop publishing software
  • Personal leadership, able to organize and strong in both planning and execution
  • Demonstrate understanding of external news and media outlets/channels and how to navigate them
  • Experience of integrated campaigning across all audiences and channels
  • Well organised, accustomed to balancing multiple deadlines and priorities
  • Experience of working in the energy or telecoms sectors, and/or on a high profile, national infrastructure programme
  • Develop communications initiatives to demonstrate thought leadership
  • Excellent command of the English language. Knowledge of French is an asset

Responsibilities For Senior Manager, External Communications Resume

  • Act as a credible and effective spokesperson/ ambassador for GSK with external stakeholders including partners, industry colleagues and specialist media
  • Substantial corporate PR experience, in-house or agency, working in a fast paced, global organisation
  • Experience working on regional matters in a complex matrix structure
  • Prioritize work and schedule to handle multiple requests and projects
  • Previous experience in Corporate Communications, ideally with a focus on external communications and media relations
  • Develop effective relationships with multiple senior stakeholders
  • Service and results oriented ability to work in a professional corporate environment and possess a strong team focus
  • Four or more years of experience in a related field
  • Strong ability to summarise and transform complex ideas into easy-to-understand messages

Responsibilities For Manager, External Communications Resume

  • Experience with high-paced cross-functional, and cross-cultural teams an advantage
  • Demonstrated ability to work well with management, both within and outside the company, and to collaborate with colleagues on team and across functions
  • Experience in strategic communications and/or public relations
  • Healthcare experience, Health Plan or Provider side
  • Public relations agency and/or travel industry experience
  • Experience in corporate and/or brand communications
  • Exhibits strong partnership behavior
  • Relevant experience in Corporate Communications and / or Public Relations

Responsibilities For Manager, Internal & External Communications Resume

  • Issue management, Media Relations experience
  • Experience in health care or consumer communications
  • Work across traditional and digital channels, as well as geographic regions, to tailor programs based on understanding of local business needs and priorities
  • Skilled at building media trust to enhance business reputation
  • Strong contacts and working relationships with a variety of top tier business and financial media
  • Experience in executing complex external communications strategies and plans
  • Demonstrated ability to use communications to drive business results
  • Understanding and use of various media (video, Web, digital, etc.) to support an integrated approach to developing and managing content

Responsibilities For VP, Internal & External Communications Resume

  • Managing and developing the External Communications Manager and Social Media Manager to implement and drive strategic outcomes
  • Briefing and co-ordination of PR, advertising and brand agencies
  • Oversee the communications team responsible for managing the company website, enhancing corporate branding, special projects and events
  • Manage Chief Sustainability Officer’s speaking engagements, including event logistics, presentations and other requests
  • Drive the company content development strategy to support new and ongoing business initiatives, while upholding brand standards
  • Position the company as a leading company and employer globally through proactive storytelling and media relations to key external stakeholders
  • Knowledge of contracting and monitoring of out‐sourced contractual services
  • Manage local communications working with 12+ local agencies, Community Marketing, T&P, Government Affairs, Legal and Community Relations teams
  • Portfolio demonstrating strategic thinking to written samples

Responsibilities For Head of Global Vaccines External Communications Resume

  • Deep understanding of reputation and stakeholder management and the need to respond to changing environments
  • A flexible and positive approach to change whilst bringing creative thinking and an innovative approach to external communications
  • The capability of building enduring interpersonal relationships important
  • Aptitude for managing multiple projects simultaneously and desire to work within a fast-paced, growing team
  • Straightforward and candid while maintaining the standard for treating other with dignity and respect
  • Track record of results in developing and managing communications programs that elevate and protect brand reputation

Responsibilities For Manager External Communications Resume

  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing
  • Development, implementation and evaluation of DCC’s communications strategy, core messaging, brand and external positioning
  • Development, embedding and exercising of sound crisis management policy and procedures
  • Capable of rapidly assimilating complex policy or technical detail and then explaining this clearly to lay audiences
  • Accustomed to building business cases for new initiatives, and managing projects to budget
  • Comfortable working in a fast-changing environment
  • Monitor public opinion which affects Shanghai Disney Resort’s reputation and business, and implement timely actions which assist in managing such issues
  • Develop and coordinate public relations plans and media strategies that gain coverage for EY’s insights and thought leadership, and give leaders opportunities to speak with the media, participate in panels and deliver messages to stakeholders
  • Develop and advise JLL Americas leaders on program messaging, priorities, and business narrative

Responsibilities For Content Strategist, External Communications Resume

  • Conduct ongoing usability analysis to gauge content effectiveness
  • Ongoing management of Community Relations with emphasis on our domestic footprint
  • Someone who thrives in a face-paced, exciting environment and can manage multiple projects, activities and deliverables simultaneously
  • Support strategic external and internal communications plan that focuses sustainability communication on achieving UTC’s goals
  • Research, write and edit content – relating to both business sector activities and the overall company’s business plan
  • Develop a network to obtain deeper understanding of the technical knowledge within the business
  • Owns research and reporting initiatives to measure success
  • Manages internal processes for external communications, specific to message content, timing, audience around company announcements

Responsibilities For Associate Director, External Communications Resume

  • Manages all external touchpoints, including corporate website media center
  • Coordinates across departments to ensure externally facing materials, information sources, etc. are up-to-date and disseminated appropriately
  • Plays key role in issues and crisis mitigation planning and management
  • Coordinates with Director of Social Media to support planning and implementation of an integrated social strategy
  • Respond to, as necessary, media inquiries from national press related to matters affecting all parts of Lincoln Financial’s business
  • Write and develop communications to leverage in lead generation activities, including case studies, articles, blog post and customer business reviews/proposals
  • Coordinate company-wide public relations campaigns while working in collaboration with media outlets to publish timely company information
  • Provide support to senior executives and subject matter experts for media relations or public speaking opportunities
  • Public Relations (media outreach, press release development, coverage monitoring, social media strategy and content creation)

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