Director, Media Relations Resume Sample

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Andres Nader
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Work Experience


Director, Media Relations
01/2018 - PRESENT
Phoenix, AZ
  • Lead media relations efforts for BMI’s Pop/Rock and R&B/Hip Hop divisions. Handle communications and PR for all events, including but not limited to, award shows, panels, showcases, seminars and workshops
  • Collaborate with broader BMI Communications team to help support BMI’s overall press efforts
  • Collaborate with Content and Website teams to create and execute press strategies for the Pop/Rock and R&B/Hip Hop groups’ social media campaigns and custom video content, among other efforts
  • Work with investor relations on the company’s annual report, corporate fact book, earnings, news releases, corporate website, materials for analysts meeting
  • Develop and implement Macy’s financial communications strategy including business media relations
  • Develops and implements short and long term strategies for major national programs (national merchandise initiatives and cause-related campaigns)
  • Monitors trend changes in earned, owned and paid media to inform strategies
  • Cultivate strong relationships with all levels of leadership internally and externally (vendor/sponsor/non-profit partners)
Director Media Relations
03/2015 - 11/2017
New York, NY
  • Implementing and leading strategy - inclusive of cross-functional teams and agency partners – ultimately generating positive media coverage
  • Innovate across areas of responsibility to ensure currency and year-over-year performance growth
  • Draft/Edit of press materials, manage new media content development, pitch for ongoing placements
  • Provide strategic communications counsel based on robust knowledge of internal and external environment
  • Proactively collaborate and partner with the regional media relations and social media teams
  • Negotiates and manages budgets and demonstrates the ROI and value of Media Relations/PR to the business
  • Effectively develops and coaches teams and builds the next generation of leaders
  • Identify, cultivate and maintain media relationships to help drive coverage for TIAA-CREF’s mutual funds in the marketplace
Associate Director, Media Relations
04/2009 - 11/2014
Dallas, TX
  • Manage incoming media queries and identify appropriate response strategies.
  • Develop strategic program and draft external communications that are aligned with the company’s overall business strategy and brand
  • Work closely with PR colleagues, Affiliates and agency partners to advance TIAA-CREF’s broader communications strategy
  • Serve as the media lead for the company’s Institutional retirement business
  • Serve as the media lead for the company’s U.S. real estate business
  • Work closely with the communications team at TIAA-CREF’s London-based affiliate, TH Real Estate, to ensure seamless execution of a global PR strategy
  • Develop and oversee implementation of communication and earned media strategies to positively position the organization and its leadership, enhance its image and protect its reputation
  • Manage data collection and reporting to demonstrate outcomes of the media relations program

Education


Upper Iowa University
2003 - 2008
Bachelor's Degree in Communications

Professional Skills


  • On-air presentations experience, video shooting and editing as well as photography skills
  • Storytelling, management, writing, reporting, editing and communications skills
  • Understanding of medical terminology and demonstrated competency in communicating effectively with clinical staff and hospital personnel is required
  • Advanced knowledge of top-tier business and NY media, and well-developed-skills in building and maintaining traditional and digital media relationships
  • Advanced knowledge of top-tier business and national media, and well-developed-skills in building and maintaining traditional and digital media relationships
  • Proven experience pitching and landing stories
  • Proven experience in using marketing analytics to make informed business decisions required

How to write Director, Media Relations Resume

Director, Media Relations role is responsible for media, communications, digital, building, collaborative, corporate, interpersonal, multimedia, english, editing.
To write great resume for director, media relations job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Director, Media Relations Resume

The section contact information is important in your director, media relations resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Director, Media Relations Resume

The section work experience is an essential part of your director, media relations resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, media relations responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, media relations position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Director, Media Relations resume experience can include:

  • Serve as the primary point of contact for media inquiries; build and maintain relationships with reporters, editors and producers who cover issues related to the organization's priorities
  • Strong copy writing and grammar skillset
  • Exceptional collaborative skills and experience working in a matrix organization
  • Strong media follow-up skills and detail oriented
  • Demonstrated experience managing multiple work streams simultaneously
  • Progressive leadership experience and public speaking experience

Education on a Director, Media Relations Resume

Make sure to make education a priority on your director, media relations resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, media relations experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Director, Media Relations Resume

When listing skills on your director, media relations resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical director, media relations skills:

  • Excellent interpersonal skills; proven ability to build and maintain strong collaborative relationships with both internal and external stakeholders
  • Exceptional written, oral and interpersonal and presentation skills and the ability to effectively interface with C-level, senior management, and staff
  • Effective relationship building skills and ability to work in a collaborative environment
  • Mentoring a team of junior media pitchers and strategists to develop their skills and ensure success outreach and results
  • A solid background in journalism, media, communications, marketing or equivalent experience
  • Prior agency media experience in consumer brand marketing on Beverage/Spirits, Food & Lifestyle and Entertainment accounts

List of Typical Experience For a Director, Media Relations Resume

1

Experience For Director Media Relations Resume

  • Serve as the primary liaison to communications contacts at partner organizations, including select federal agencies; coordinate joint media relations activities with partner organizations
  • Play a leadership role on the Communications team and work with internal expertise centers and goal teams to contribute ideas and editorial content for traditional, web and social platforms in support of the organization's programs and activities
  • Superior issues management skills
  • Proven ability to translate science/business/technical information, developments and challenges into compelling communications for key stakeholders
  • Previous public relations agency, trade association, political campaign, government or journalism experience
  • Experience with issue management and/or crisis communications
  • Strong media contacts and relationships with sports journalists, producers, and influencers
  • Staffing home and selected away events
  • Supervising statistical crews and other event support personnel
2

Experience For Senior Director, Media Relations Resume

  • Facilitating Pitt’s social media outlets
  • Responding to media requests- Staffing home and selected away events
  • Supervising statistical crews and other event support personnel- Facilitating Pitt's social media outlets
  • Serving as the media contact for women's basketball as well as the primary media contact for 1-2 additional Olympic sport programs
  • Producing media guides, game notes, news releases and feature stories
  • Generating feature content, video and other unique coverage for PittsburghPanthers.com, the official website of Pitt Athletics
  • Serving as the media contact for women’s basketball as well as the primary media contact for 1-2 additional Olympic sport programs
  • Match faculty with breaking news stories to place faculty as expert commentators in the media, including editing and pitching op-eds
3

Experience For Associate Director, Media Relations Resume

  • Serve as front-line media representative receiving and assessing media requests, managing issues as they arise and ensuring appropriate engagement
  • Capable of resolving or escalating issues arising from media and requiring coordination with other departments
  • Assist in developing and executing national media roundtable initiative
  • Outline performance indicators and implement department-wide metrics, analytics and reporting methods in order to measure media success
  • Act as a company spokesperson on key issues affecting the company’s business and reputation
4

Experience For Director, Media Relations & Issues Management Resume

  • Design and develop the infrastructure to modernize and broaden Prudential’s media reach and bring communications strategy to life
  • Understand the media as a business, seeks to master its emerging business model
  • Knowledge of media strategy across traditional, social and emerging platforms
  • Help the Assistant Vice President of Media Relations supervise the media relations staff in the Department of Global Marketing and Communications
  • Develop proactive pitching and placement strategies to assure that BCBS messages are consistently and positively conveyed through media
  • Collaborate cross-functionally within BCBSA and with the 36 independent BCBS health plans in advancing BCBS System goals through earned media
  • Represent FOX Sports with all forms of media covering the sports industry
5

Experience For HBO Director, Media Relations Resume

  • Keeps up to date with emerging media trends and nontraditional media channels and updates media and public strategy accordingly
  • Collaborates with the corporate channels and content team to present unified messaging on all media, social and digital channels
  • Provides media support for externally facing PCPH and IR teams
  • Works to expand understanding of the organization's business, performance, and strategy
  • Maintains direction and focus through proactive, integrated planning; takes an organized, data-driven approach
  • Coordinate and collaborate with the Senior Director of Media Relations on the innovative use of social media to support and promote other forms of storytelling
  • Newsroom and campaign-style planning to ensure long-term success of message penetration; and
6

Experience For VP Director, Media Relations Resume

  • Writes and edits selected sports news releases and feature stories for general distribution as well as student-athletes’ hometown newspapers
  • Serve as a primary corporate spokesperson
  • Establish, maintain and strengthen relationships with key business, policy, and healthcare journalists across all media, including digital and social channels. Instill a sound media relations program approach across the entire business
  • Develop proactive and reactive communications strategies, tactics, and content related to our business, portfolio and pipeline
  • As part of an integrated, global Corporate Affairs team, work seamlessly with business, advocacy, and government affairs stakeholders to provide media relations and communications counsel regarding proactive and reactive issues
  • Professional experience, preferably a mix of journalism, corporate and public relations agency experience
  • Crisp and concise written and verbal communication skills
  • Craft and execute proactive media campaigns to effectively position Leidos in four core markets: Defense & Intelligence, Civil, Health, and Advanced Solutions
  • Good judgment and ability to handle confidential information with a high level of discretion, sensitivity and professionalism
7

Experience For Director Media Relations, Global Oncology Resume

  • Possess solid news judgment and media relations savvy
  • Operate with both institutional and retail consumer media outlets
  • Develop media plans to support executive leadership, increasing visibility for company programs, initiatives, and innovation
  • Work directly with global communications colleagues to execute global tactical plans
  • Plan for and manage issues that could impact the company’s reputation among key stakeholders audiences, employees or directly impact operations
  • Build and maintain Ellucian’s press lists and contact database
  • Support HBO’s presence at the bi-annual Television Critics Association press tour; coordinate talent and filmmakers participation as needed
  • Highly motivated and committed with a can-do attitude – thrives on the demands of a busy press office with enthusiasm, high energy and a determination to deliver top class work
8

Experience For Assistant Director, Media Relations Resume

  • Lead and manage a team of editors and analysts including coaching, performance management, talent development, hiring, etc
  • Partner with internal stakeholders to help shape and define how external audiences view our brand, its value, services, and products and solutions
  • Anticipate story and news angles and content needs
  • Apply media insight to advise business decisions
  • Inform audience and partnership development
  • Direct earned media content creation and deployment
9

Experience For Director, Media Relations & Digital Programs Resume

  • Design processes, integrate concepts and lead through influence
  • Devise and execute planned campaigns founded on differentiated insight
  • Apply insights from analytical tools to shape outcomes
  • Work closely with the Vice President for University Relations and the Assistant Vice President of Media Relations, along with senior leadership and strategic marketing leaders, to craft strategic and crisis communications messaging as needed to protect the reputation and reflect the values of the institution
  • Work closely with the Vice President for University Relations, the Vice President of Media Relations and the Internal Communications Manager to craft emergency messaging in the event of a University emergency. Participate in frequent practice drills to prepare for such eventualities
10

Experience For Director, Media Relations Resume

  • Work with reporters/editors/producers from local and national media
  • Manage the Media Relations staff in the absence of the Assistant Vice President of Media Relations
  • Extensive knowledge of print, broadcast, digital and social media
  • Develop and cultivate relationships with key media in tier one and trade industry outlets
  • Act as an on-the-record spokesperson
  • Identify media opportunities for the Executive Leadership team
  • Serve as a trusted resource for the senior leadership team around media relations and strategy

List of Typical Skills For a Director, Media Relations Resume

1

Skills For Director Media Relations Resume

  • Digital and social media savvy, and passionate about using these skills for corporate communications
  • Strong Beltway media and influencer connections and experience
  • Demonstrated track record of engaging spokesperson experience on the C-suite and regional/national media level required
  • Working with Metrics Coordinator to develop and execute effective measurement of editorial activities, and help promote successes across university
  • Demonstrated expertise in advising senior executives and overseeing a company's response to sensitive corporate topics, including crisis and issue management
  • Experience managing other team members, leading project teams and working with outside agencies
2

Skills For Senior Director, Media Relations Resume

  • Experience in counseling and preparing executives for on-the-record media engagement in a variety of settings
  • Experience working at a PR/marketing agency or corporate comms/PR team
  • Experience in placing corporate/marketing brand and executive leadership stories
  • Familiarity and experience in working with broadcast media and with social media
  • Experience managing financial communications for a publicly listed organization
  • Demonstrated expertise in the planning and execution of proactive media campaigns for large, complex organizations that engage a broad spectrum of stakeholders
  • Experience working with print, radio, broadcast and online media outlets
  • Work well under pressure, with demonstrated success at working under deadlines with tight time frames
  • Public relations experience focusing on media relations in consumer/lifestyle
3

Skills For Associate Director, Media Relations Resume

  • Depth of experience working with media
  • Understands our brand proposition and has experience working with similar technology services organizations
  • >15 years’ experience working in external corporate communications, media, advocacy and/or government affairs
  • Public Relations/Marketing experience required
  • Experience in public relations, media relations, communications or related
  • Proven expertise as an on-the-record spokesperson or press secretary
4

Skills For Director, Media Relations & Issues Management Resume

  • Experience in successful execution of media relations programs, preferably in support of health care business, policy and advocacy goals
  • Experience as an on-the-record spokesperson with national business, healthcare, beltway and consumer media
  • Depth of experience in D.C. environment GA and industry/government players and process
  • Demonstrated ability for writing press releases
  • Experience working for or with PR agencies
  • Lead others in developing, executing and delivering effective earned media campaigns
5

Skills For HBO Director, Media Relations Resume

  • Experience in the areas of media relations, crisis management, media advocacy, and celebrity initiatives required
  • Established contacts with press and strong working relationships within the media/entertainment industry
  • Experience and passion for developing junior talent
  • Serve as a key point of contact for external media and oversee efforts to pitch stories to media and bring strategic experience in media to bear
  • Direct the efforts of all external media consultants and constantly track the effectiveness and value of vendor relationships
  • Understanding of social media’s impact on media relations and familiarity with developing social media content
  • Understanding of how to position and control sensitive corporate information when interfacing with the media
6

Skills For VP Director, Media Relations Resume

  • Developing an innovative and collaborative team environment that embraces the need for dynamic storytelling and news style turnaround time for deadlines
  • Managing the strategies for issues and crisis communications; partnering with executive communications and other campus units
  • Developing an issues management protocol and lead the fact-finding, resolution and communications with senior leadership
  • Working with creative teams to ensure program recommendations work through the lens of earned media coverage
  • Working closely with the Assistant Vice President of Media Relations, manage on a daily basis all of Northwestern’s media relations activities
  • Contribute to messaging with top notch content, writing and editing
  • Assist in creating content for the social media platforms for the department including graphic design
  • Expertise providing public relations counsel and conducting live media interviews
  • Exemplary command of language and writing (communications plans, press materials, executive messaging/presentations, etc.)
7

Skills For Director Media Relations, Global Oncology Resume

  • Comfortable speaking in public and performing product demonstrations
  • Develop messaging and talking points to be leveraged in media interviews and public events
  • Serve as PR point of contact for live sporting events and ancillary programming
  • Generate press with National and Local sports outlets highlighting FOX Sports’ programming, on-air talent and production expertise
  • Assist to lead the Consumer Practice media team, developing jr. media talent and providing strategic inputs across the group and accounts
  • Produce content, including written and video production assistance, for the department’s website for assigned sports
  • Coordinate services to meet the needs of all media attending assigned home events
  • A roll-up-your-sleeves attitude with a bias towards action; a self-starter who takes initiative rather than waiting for direction; general ass-kicker
  • Ready and willing to adapt to the possibility of uncertainty, new territory and change every day
8

Skills For Assistant Director, Media Relations Resume

  • Successful track record in securing tier-one and industry media placements
  • Counsel senior leadership on media relations strategy and executive positioning
  • Multi-task and thrive in challenging situations that require creativity, drive and commitment
  • Deep knowledge of ever changing sports media business
  • Professional demeanor and the ability to forge positive relationships both internally and externally while working on several projects simultaneously
  • Brings creative ideas and new ways of thinking to achieve our goals
  • Possesses expertise in analyst relations and leveraging relationships for positive influence
  • Maintain issues mapping and conduct regular update exercises
9

Skills For Director, Media Relations & Digital Programs Resume

  • Lead when required implementation of the issues and crisis management communications plan working closely with key functions, regions and countries as required
  • Lead and manage our media monitoring program and reports
  • Develop and implement media outreach program supporting Biogen’s corporate presence and reputation
  • Coordinate crisis communications planning and execution
  • Lead strategy and ongoing engagement with media to shape and advance Biogen’s reputation and corporate narrative
  • Specialty/Department/Practice – Marketing
  • Provide media training and counsel to Leidos leadership and subject matter experts
  • Counsel and prepare executives for interviews and other media opportunities, executing on tight deadline for maximum impact
10

Skills For Director, Media Relations Resume

  • Multitask on a fast-paced account providing one-off media POVs to clients’ in a timely manner
  • Coordinates to share stories/media work via internal and external channels, including social media
  • Develops insights that drive strategy and decision-making
  • Computer proficiency, including social media essential
  • Monitor and analyze national Beltway media coverage and provide regular reporting to Bellevue-based Media Relations team on tone and content
  • Jump in on projects where the team needs additional support without needing weeks to get up to speed
  • As part of the presidential platform, working closely with the AVP on the development and execution of the external outreach and media strategy
  • Create and edit press releases/media alerts including for press releases in English and Spanish with rollout via Cision, PR Newswire, etc
  • Serve as the broadcast liaison for assigned sports

List of Typical Responsibilities For a Director, Media Relations Resume

1

Responsibilities For Director Media Relations Resume

  • Strong collaborator with effective relationship and partnership skills
  • Experience and understanding across the Paid-Earned-Shared-Owned (PESO) media model
  • Proven ability to deliver high-quality written materials on deadline
  • Flexible and agile with ability to adapt quickly and be effective in new situations in a highly dynamic environment
  • Leading the development and execution of a university-wide, proactive media relations strategy as part of the marketing and communications plan
  • Field calls from journalists; pitch stories and interviews supporting the firm’s business and marketing goals
  • Manage on-going business and lend the necessary time and support to help accounts realize their full potential
  • An understanding of how best to position Ellucian via respective channels
2

Responsibilities For Senior Director, Media Relations Resume

  • Engage with Oracle executives and key stakeholders to uncover ideas and story angles and proactively build compelling pitches
  • Develop ideas, themes, and story angles for firm features and profiles, matching pitches to appropriate media targets
  • Generate media coverage of HL content marketing pieces
  • Organize media outreach campaigns, press events, and other activities
  • Provide timely and accurate responses to media requests
  • Work closely with all communications functions (marketing, digital, social, internal) to identify and develop opportunities to integrate media into collaborative communications campaigns
  • Develop and maintain relationships with Leidos subject matter experts
  • Actively manage relationships with national business, healthcare policy and consumer media and provide strong strategic counsel and support for executive engagement with relevant media outlets, with the goal of promoting BCBSA policy and business priorities, while protecting and enhancing the BCBS System reputation
  • Draft communication plans, press releases/statements, key messages, talking points, fact sheets and other deliverables in a way that translates complex health care business and policy issues and regulatory information into simple and compelling messages for varied audiences
3

Responsibilities For Associate Director, Media Relations Resume

  • Develop and execute integrated communications programs encompassing earned media, social media, message research and event planning in collaboration with an array of internal BCBSA departments and external partners, with the goal of enhancing and amplifying the role of the Blue Cross Blue Shield System as a unique partner in U.S. healthcare
  • Serve as chief media spokesperson and counselor to the BCBS Federal Employee Program (FEP®), to further FEP’s position as the pre-eminent, industry-leading health plan for the federal workforce
  • Work with and foster cooperation with the the FOX Network, FS1, FS2, FOX Deportes, FOX Sports RSNs, BTN and relevant league partners
  • Develop press plans and produce press materials to aid in promotion of NFL and MLB coverage on FOX
  • Set earned media strategy for all campaign activations
  • Maintain daily client contact for all media executions
  • Actively participate in an integrated agency team as a PR representative with a focus on media results
  • Develop KPI measurement strategy for campaigns and deliver on them
  • Lead media account team through activations and develop jr. media talent on the team
4

Responsibilities For Director, Media Relations & Issues Management Resume

  • Develops and executes media relations for the District
  • Directs the identification and promotion of positive stories to illustrate City Colleges' key messages
  • Writes and prepares press releases, features, and other writings for internal and external communication
  • Develops and maintains relationships with relevant members of the media and internal sources
  • Coordinates with staff at colleges on communications projects
5

Responsibilities For HBO Director, Media Relations Resume

  • Ensures the highest quality of execution of communication strategy and projects
  • Partner with Government Affairs (GA) team to understand key priorities and develop external communications strategies that support and amplify those priorities and, more broadly, the T-Mobile Un-Carrier brand
  • Own, create and cultivate regional and national media relationships inside the Beltway and in regional and local markets where needed
  • Identify and develop strategies to amplify narratives for T-Mobile business initiatives and focuses, in partnership with internal and external resources
  • Cultivate opportunities to amplify the profile of company senior leadership
  • Work closely with Bellevue-based Media Relations team, in coordination with GA, to respond to media requests and support reactive requests as needed
  • Partner with D.C.-based Government Affairs team to understand and strategize support for their media and public relations focused external communications needs, including for state-based GA initiatives
6

Responsibilities For VP Director, Media Relations Resume

  • Respond to rapidly-developing news opportunities, attaining opportunities for DMI thought leadership contributions
  • Networked to a variety of media including those focused on Fortune 1000 businesses
  • Create and execute new ways to connect with key media influencers
  • Define optimal metrics and provide accurate measurement of all coverage
  • Serves as primary point of contact with media, bloggers, and internal editorial teams and responds to media requests
  • Proactively identifies opportunities and manages risks for key audiences
  • Creates and maintains an intelligence feedback loop on key external issues to inform the narrative and manage communication risk
7

Responsibilities For Director Media Relations, Global Oncology Resume

  • Prepares summaries of media activity for senior management
  • Partners closely with Analytics team to create a measurement framework for media impact
  • Takes a global perspective and identifies opportunities to amplify Merck’s reputation both nationally and internationally
  • Has a solid understanding of channel benefits and options, including emerging media. Deliberately selects the most beneficial channel mix depending on audience and desired outcomes
  • Selects writing style based on the desired stakeholder reaction and modifies it to be channel appropriate. Crafts strategic, high-level company positioning in the market linked to desired reputation and branding attributes
  • Demonstrates ability to present complex business ideas, strategies, and results succinctly and persuasively at the senior executive level. Delivers compelling verbal communications—even on contentious topics—with confidence and sensitivity
  • Uses in-depth audience understanding to review and edit documents and messages prior to being sent out for public or broad viewing. Has thorough knowledge of audience’s key values and uses it to achieve communication goals beyond mere understanding or agreement, such as engagement and active support
  • Demonstrates effective persuasion and influencing skills communicating with all levels (both externally and internally). Builds constructive relationships across the organization and builds trust and rapport with external partners
8

Responsibilities For Assistant Director, Media Relations Resume

  • Serve as point person in Washington, DC for coordinating desk side media briefings and in person interviews
  • Build and cultivate relationships with international, national, regional, local and student media outlets
  • Conceptualize and pitch story angles, secure interview opportunities, coordinate interviews between media outlets and campus stakeholders and secure earned media coverage
  • BS or BA in Communications, English, Journalism, Marketing, Public Relations or related field or Education + significant relevant experience required
  • Management experience required; ability to lead and inspire a campus of content creators and creative personnel to achieve goals
  • Serve as a spokesperson for the University and handle inbound media inquiries
  • Provide media relations counsel and media training to leaders in the Division of Marketing and Communications, university leaders, communications colleagues in schools and colleges
  • Stays up-to-date on industry trends
  • Work with senior director of external relations and associate vice president to counsel senior leadership on media relations activities
9

Responsibilities For Director, Media Relations & Digital Programs Resume

  • Act as spokesperson on a variety of issues and topics, as assigned
  • Develop strategic media relations plan that includes issues management and risk assessment components
  • Foster relationships with key local, national and international members of the press
  • Manage two-person media relations team, and coordinates with communicators across campus
  • Produce multimedia components to amplify media coverage
  • Coordinate national media visits for faculty and leadership
  • Work closely with Assistant Vice President of Content and Communications and senior staff to shape key university messages to ensure consistent messaging across channels
  • Partner with VPs in the department on strategic planning and implementation of publicity campaigns and initiatives across the department/network
  • Create PR plans and timelines, brainstorm ideas with show pod, and research and pitch ideas
10

Responsibilities For Director, Media Relations Resume

  • Experience in corporate communications, with a deep background developing and executing corporate reputation programs, including corporate positioning, business media relations and executive communications
  • Engage with and counsel senior level decision-makers across the client’s business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives
  • The basics: Proficiency in Microsoft Office Suite and media monitoring, tracking and reporting tools such as Cision, Critical Mention, Burrelle’s, Factiva, CARMA, etc
  • Strong B2B, B2C and executive positioning experience within the financial services industry
  • Strong business acumen, preferably related to the pharma/biotech business model, regulatory process and industry current events and issues
  • Superior writing skills, with the ability to simplify complex topics, and develop and edit high-quality materials including; communications plans, position papers, fact sheets, news and online media materials, bylined articles, trend analysis summaries, executive correspondence, and presentations
  • Deep knowledge of financial communications strategies, SEC regulations, and Investor Relations required

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