Director, Digital Strategy Resume Sample
Roman Mann
414 Heathcote Stream,
San Francisco,
CA
+1 (555) 557 9813
Work Experience
Director, Digital Strategy
12/2017
-
PRESENT
New York, NY
- Advising senior and executive-level stakeholders on digital strategies and opportunities
- Contribute to Mutual of Omaha’s short- and long-term digital strategy in a manner that aligns with overall SBU/Operation goals
- Assist in developing a strategic plan for driving digital growth for UMG’s content across the major social platforms (i.e. Facebook, Snapchat, Twitter, etc.)
- Communicates the department vision, translating it into actionable projects and activities. Maximizes management staff’s contributions and assures timely decision-making reflecting the mission, vision, and values of the system
- Stakeholder Management: Applies knowledge of key areas of intersection between business and public policy (Tax/Finance, Responsible Marketing, Labeling, Packaging, Climate/Environment) to identify and then develop relationships and networks with constituencies/entities that influence our business, including engaging constructively with stakeholders highly critical of the Coca-Cola System
- Experience in leading a team
- Distinctive strategic mindset and ability to prioritize and delegate high numbers of tasks with varying workload and importance
- Solutions-oriented approach and entrepreneurial mindset
Director Digital Strategy
11/2013
-
07/2017
San Francisco, CA
- Highly developed leadership skills are required
- Lead and deliver Web integration project on budget and on schedule. Provide ongoing support to re-build and maintain an intuitive, user-focused, and accessible web experience. Lead on SEO and data management
- Develop a roadmap for the YMCA’s digital ecosystem
- Develop, manage and produce integrated digital campaigns that touch multiple online platforms for a cohesive digital strategy that includes email, social, text, blogs, web, mobile, and emerging channels to increase customer engagement, build the brand, drive digital sales, and support overall business objectives
- Create and executes the digital media content calendar, ensuring alignment with the association to synchronize messaging and design across all channels
- Analyze performance of digital initiatives to assess against association goals; monitor and report on ROI/ROAS and other relevant KPIs. Translate Key Performance Indicators (KPIs) into actionable insights
- Optimizes digital campaign performance through systematic A/B testing
Senior Director Digital Strategy
05/2007
-
08/2013
Chicago, IL
- Ensure that the Y’s digital properties are accessible to users of all abilities and backgrounds
- Serve as a brand advocate and work to maintain brand standards, including the Y voice
- Present research and case studies of market trends and measurement data for new opportunities and learning purposes
- Support digital partnerships and help manage third-party vendor relationships
- Foster a collaborative team environment within Marketing and with association staff and external partners
- Help define and deliver an innovation strategy that looks to impact the customer experience 18-36 months out
- Envision concepts that embody and deliver on TIAA-Cref’s brand attributes and brand promise across the digital experience
Education
Ohio University Southern Campus
2003 - 2007
Bachelor's Degree in Communications
Professional Skills
- Excellent organizational, time management skills and self-starter to manage multiple projects with the ability to multi task and prioritize effectively
- Excellent written, verbal and visual communication skills including ability to compose content—mine, shape and share compelling stories
- Your interpersonal skills are superior, with strong leadership and influencing capabilities on a multi-cultural environment
- Influence senior executives; strong customer management and business development skills
- Cultivate and exhibit strong presentation and interpersonal skills
- Excellent methodology and planning skills with “big picture” mindset
- Excellent communication and persuasive skills with the ability to interpret data to make sound recommendations
How to write Director, Digital Strategy Resume
Director, Digital Strategy role is responsible for research, planning, interpersonal, leadership, design, retail, integration, database, marketing, architecture.
To write great resume for director, digital strategy job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Digital Strategy Resume
The section contact information is important in your director, digital strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Digital Strategy Resume
The section work experience is an essential part of your director, digital strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, digital strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, digital strategy position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Digital Strategy resume experience can include:
- Collaborate to create a digital strategy and roadmap for an optimized and connected customer experience. The digital strategy needs to be customer-driven, while rationalizing agendas and roadmaps across business lines, customer segments, technology platform, and operating models
- Self-starter with excellent organizational skills with proven track record in project management and ability to manage multiple projects simultaneously
- Very strong analytical, planning, and critical decision-making skills
- Effective communication skills, both written and verbal, presenting to various audiences
- Strong MS Project, Office skills Excel & PowerPoint
- Demonstrated track record of success in shaping and influencing an organization’s strategic agenda and priorities
Education on a Director, Digital Strategy Resume
Make sure to make education a priority on your director, digital strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, digital strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Digital Strategy Resume
When listing skills on your director, digital strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, digital strategy skills:
- Strong listening skills to understand clients visible and invisible needs, can recognize a situation needing a resolution and ability to grow account
- Excellent written and verbal communication skills with ability to present ideas and information clearly; a keen eye for detail
- Exceptional skill with written and verbal communications and ability to effectively communicate strategic recommendations
- Prior experience working with diverse populations, including socio-economic populations
- Post-MBA experience at a leading strategy consulting firm or equivalent experience
- Proven experience working with sponsors, stakeholders, and delivery teams to influence product roadmaps - required
List of Typical Experience For a Director, Digital Strategy Resume
1
Experience For Director Digital Strategy Resume
- Hands-on skills using data to drive decisions – proficiency in Excel, Google Analytics, Marketo and Salesforce is required
- Build strong alliances and identifying key selling opportunities with Avanade Sales, Business Units, Accenture, and Microsoft
- Deep understanding of digital development and production including timelines, budgets and trouble shooting bugs and glitches
- Assists with live streaming production and creation, and facilitates the uploading and promotion of on-demand video features
- Digital strategy and concept lead; overseeing the creation of programs and the guidance of the execution plan
- Build acquisition, nurturing, cross sell, retention, and loyalty programs across a variety of engagements and channels
- Run strategically-oriented pitches, aligning on established offerings when necessary
- Assists with the maintenance of social networking sites, keeps current knowledge of latest trends
- Help define the direction for innovation efforts to leverage our core value proposition and establish value propositions for new business opportunities
2
Experience For Senior Director, Digital Strategy Resume
- Frame business problems and identify growth opportunities that meet unmet customer needs and create a strategic plan to address identified opportunities
- Deliver insights and digital/social strategies for the multicultural consumer as well as general market
- Sell ideas internally and externally and present at a high level
- Manage and mentor junior staff; provide professional development recommendations within this team and greater organization
- Oversee, concept & wireframe digital productions from applications to responsive designs
- Identify, source and manage vendors
3
Experience For Senior Director Digital Strategy Resume
- Works closely with account teams to identify new opportunities in the space for clients and potential clients alike
- Act as CIBC’s innovation evangelist at MaRS, in Toronto’s startup community, and within CIBC
- Substantial leadership track record successfully delivering a superior digital experience and journey across all digital properties; able to effectively manage front-end development teams; expertise in all key web functional areas, including usability and UX, design, and information architecture
- Knowledgeable in modern web UI architecture and development, responsive web design and development, mobile web development, web performance optimization, SEO, and analytics
- Understand business needs and desired end-user experience and provides input into decisions around technical infrastructure
- Couples strategic insight with strong executional orientation and ability to deliver results in a complex and fluid environment; demonstrated success in building and maintaining large, sophisticated web sites
- Very familiar with technical advances to the web, as well as content and design changes and how this affects overall client experience, i.e. how does a change to one area of a site affect all areas of the site and all digital properties (mobile, internal sites etc)
4
Experience For Assistant Director, Digital Strategy Resume
- Out of the box thinker we can assess how to get work done in alternative ways – using third parties, temporary resources etc. Ability to manage large teams in demanding environment; proven ability to prioritize and execute against competing priorities
- A leader who considers the competitive landscape and who assesses both current and future needs
- Technical Skills – HTML, Relational Database design, AI, Machine Learning, Agile lifecycle, Analytics based information architecture; knowledge of big data tools and reporting tools
- Oversee, develop, create and implement content plans and strategies for UM Men’s and Women’s Basketball, as well as select Olympic sports
- Help develop and maintain UM’s digital brand, ensuring all digital elements have a consistent look and feel, from visual imagery to content tone and cadence
- Serve as a key contact for clients, providing strategic guidance, demonstrating in-depth knowledge of their business, and developing innovative strategies for implementing successful client programs
- Build and leverage deep understanding of the clients’ objectives and competitive environments to develop clear business cases around opportunities for engagement in social and digital media
- Proven experience managing editorial calendar and the teams required to support high-volume website publishing operations
- Plays lead role in advancing Pew’s approach to editorial and content strategy that effectively engages audiences across digital channels
5
Experience For Director, Digital Strategy & Emerging Media Resume
- Understand and leverage research methods to inform strategies; coordinate resources to implement research and measurement projects
- Lead the digital agenda for the Public Affairs, Communications and Sustainability (PACS) function and influence as a cross-functional integrator
- Work in partnership with cross-functional teams (IT, HR and others) to assess stakeholder needs and insights for receiving digital communications and using digital platforms, and develop a broad digital communications strategy across the enterprise
- Evaluate tools, systems, technologies, strategies and best practices and serve as thought leader across the Global Communications team to help meet needs and demands of key stakeholders through a new innovative digital communications strategy, including vendor selection and implementation
- Provide thought leadership and expertise in the role of digital technologies as a communications amplifier
6
Experience For Director, Digital Strategy & E-commerce Resume
- Coordinate with global communications teams, bottling partners and other functions to ensure consistency of digital amplification to all key internal and external audiences, ensuring building, learning, and scaling best-in-class digital communications initiatives, grounded in the data
- Coordinate with global cross-functional teams, bottling partners and other functions to ensure building, learning and scaling best-in-class digital communications initiatives, grounded in the data
- Leads and manages digital strategy group which is responsible for developing integrated digital engagement strategies for all Pew programs across channels including the PewTrusts.org website, email, and social channels
- Leads internal team responsible for all strategic and operational aspects of the PewTrusts.org website, our content management system, and partners with IT and external partners to manage technical environments
- Collaborates with internal staff and agency partners to identify and implement website user experience optimizations as well as manage ongoing development deployments
- Experience developing and conducting ongoing content performance tests and implementing optimizations
- Leads the development of ongoing website content testing planning, execution, and optimization
7
Experience For Senior Director Digital Strategy & Ops Resume
- Deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners
- Oversees daily content publishing operations across channels
- Works collaboratively to enhance our approach to developing holistic content strategies for both programmatic and institutional objectives
- Owns Pew’s editorial calendar and manages team responsible for daily website publishing operations
- Helps define when and how to use advertising to achieve campaign goals
- Track the latest digital trends to inform creative approaches as well as internal knowledge sharing
- Acts as a senior strategic planner for all digital campaigns and direct team of digital strategists throughout all phases of project development and delivery
- Plays a lead role in redefining measurement framework, analytics implementations and CRM integrations, establishing effective tagging taxonomy, conversion tracking, and re-engagement tactics
- Define KPIs and implements measurement, analytics and reporting methods to gauge success, providing key data and analysis of digital activities to all relevant teams
8
Experience For Account Director, Digital Strategy Resume
- Effectively delegates projects, provide strategic counsel to team members and allocates team resources
- Leads development of social media management standards, policies, and rules of engagement for social channels
- Ensures quality work from team that meets/exceeds expectations
- Collaborates with Digital and Creative team members to staff project teams
- Demonstrable expertise in the principles of strategic planning including audience and message segmentation, editorial and content planning, as well as robust measurement and analytical approaches to prove content effectiveness
- Experience leading and working with collaborative, multidisciplinary teams – managing staffing, project prioritization, scoping and budgeting levels of effort, as well as anticipating issues and working towards solutions to complex problems
- Strategic and hands-on understanding of the principles of paid media planning and how to incorporate into comprehensive content strategies designed to engage a variety of audiences across digital and social channels
9
Experience For Executive Director Digital Strategy Resume
- Proven experience using your digital knowledge to drive business performance across media and channels
- Experience presenting and articulating integrated digital strategy, including campaign goals, objectives, and how success is measured
- Proven ability to meet deadlines, juggle multiple projects, and work independently in a fast-paced environment
- Develop and communicate customer experience and engagement strategies that integrate appropriate digital media throughout our web properties
- Direct B to B enterprise experience in technology
- Analyze and synthesize data from all digital channels, drawing insights from the data to inform future recommendations and strategies
- Scope and propose DBC Strategy– integrate input on insights, trends and emerging priorities provided by DBC functions, product domains and markets. Drive interaction and sync with all group strategy functions
- Build approved plan through comprehensive strategy to cover
10
Experience For Managing Director, Digital Strategy Analytics Resume
- Become a trusted advisor to the business, advising on new release and general marketing best practices; build, develop and deliver complete strategic plans to meet their business objectives
- Act as a coach and mentor for less experienced team members. Provide work direction, guidance and ongoing feedback related to team performance
- Collaborate across complex organization structures including a wide variety of client teams, company resources and agency specialist partners
- Identify and quantify new opportunities to grow the clients’ business; deliver presentations, plans and advice to help achieve competitive advantage
- Be responsible for thought leadership in the marketplace by contributing to the teams efforts to develop POVs/content on digital marketing as an authority voice
- Stay current with digital trends. Digital is constantly changing – to stay at the top of our game, we need to continually monitor current digital trends, new technology solutions, and competitive strategies – and then translate into new marketing ideas for clients
List of Typical Skills For a Director, Digital Strategy Resume
1
Skills For Director Digital Strategy Resume
- Work effectively and proactively within a team
- Strong knowledge/experience in analytics and social listening tools
- Proven experience with project management, product management and development cycle
- Significant experience leading projects that support clients in strategy development through execution
- Experience in management consulting and corporate strategy development and execution
- Management consulting experience an asset
- Digital marketing experience, preferably in B2B environment
- Four to six years of post-MBA experience with increasing responsibility
2
Skills For Senior Director, Digital Strategy Resume
- Create and Present Digital Strategy; 10+ yrs of experience in
- Can independently manage expectations with stakeholders and drive prioritization efforts based on user request and available resources and budget
- Participate in agency ELT meetings and accept responsibility for implementation of general management priorities
- Experience with technology incubators and accelerators
- Experience with recruitment, management and development of co-op students
- Strong abilities to develop, nurture and grow third party partner relationships
3
Skills For Senior Director Digital Strategy Resume
- Develop strong, integrated network with markets and cross-functionally so that all digital communication efforts can be leveraged successfully
- Managing relationships with senior clients and other stakeholders
- Leading large and complex teams and business areas
- Understanding of TIAA’s clients, products and technologies
- Understanding of development approaches and cycles
- Participate in developing and delivering compelling program presentations or new business presentations to clients
- Background knowledge of major and emerging social channels, and a true passion for the digital content marketing space
4
Skills For Assistant Director, Digital Strategy Resume
- High energy, hands-on, creative thinking and risk-taking
- Sales and delivery deck structuring and story-telling
- Provide KPIs for all digital programs and facilitate reporting based on those along with writing insights and recommendations
- Critical and creative thinking across highly complex business problems
- Drive and support the development of a robust digital strategy. This includes the development of strategic frameworks to support the management team in defining the Canadian Bank’s digital priorities and related initiatives
5
Skills For Director, Digital Strategy & Emerging Media Resume
- Develop digital strategy roadmaps with VP+ level stakeholders in each business line to identify and prioritize initiatives
- Lead cross-functional teams, including Agile developers, business and functional SMEs, user experience designers and related technical and business experts, to execute prioritized projects
- Support Schwab business partners on a wide range of analytics projects from ad-hoc requests to large-scale cross-functional engagements primarily in the areas of paid search, organic search, programmatic media buying and Schwab.com
- Provide analytical leadership and vision on using analytics in a digital and big data environment to uncover new insights that drive decisions that impact the business
- Consult with business partners helping define their needs and prioritize efforts
- Fully scope analytics projects including identifying resources and assets needed, determining analysis approach, conducting analysis, and developing execution plans
- Work independently or collaboratively throughout the complete analytics project lifecycle including data extraction/preparation, analysis and documentation of results
6
Skills For Director, Digital Strategy & E-commerce Resume
- Guide the pragmatic approach to use web/media analytics, data science, testing and new technologies to drive productivity, sales and a superior business result
- Lead the development and application of advanced, scalable approaches to media optimization and business planning. Drive key tactic, sales and efficiency KPI’s
- Have a strong experience in planning analytics actions into a roadmap by aligning with business priorities and then be able to take those initiatives to completion
- Develop plan and roadmap to assess and refine existing tools, vendors and infrastructure to scale operations, increase efficiencies, and improve quality of results
- Foster and inspire a culture of innovation, collaboration, intense curiosity and a drive to “be the best”
- Guide, develop and support team. Recognize and develop talent
- Provide team with a clear sense of objective, ownership and accountability and a solid understanding of how what they do fits into the broader strategy of Schwab
- Develop and manage strong relationships with CIBC senior management within the business partners for all CIBC digital properties and internally to the Digital Channels team to provide recommendations
- Provide authoritative analysis, interpretation, and opinion to support and guide business partners, executive management and client groups, ensuring an understanding and acceptance of issues and be able to effectively influence decision making
7
Skills For Senior Director Digital Strategy & Ops Resume
- Apply innovative, comprehensive, conceptual and practical understanding of needs to support large, complex and often ambiguous initiatives by identifying and implementing effective and creative solutions in partnership with the leadership team
- Develop a thorough understanding of the partners business and remain current with business changes in order to provide recommendations to meet needs of business partners
- Manage business partner expectations and promote business partner ownership of issues, processes and strategies (i.e. set objectives, influencing business partner to reach optimal solution, etc.)
- Act as the information hub for leading practices and trends in digital which can be utilized for reporting, education and strategic planning
- Industry benchmarking, reporting and trend analysis for financial services, retail and digital
- On an ongoing basis proactively identify opportunities for line of businesses and support the creation of the strategies
- Ownership of all department and project budgets from a Capital and Operating expense perspective
- Take accountability for individual and team annual goal setting exercises
- Champion digital channel idea generation with business and delivery partners through formal and informal methods
8
Skills For Account Director, Digital Strategy Resume
- Own a defined communication plan for stakeholders that include specific deliverables on a set frequency (e.g.: daily calls, weekly or monthly status reports, quarterly roadmaps, etc.)
- Demonstrate ability to handle challenges tied to team dynamics or team conflicts independently
- Develop relationships with stakeholders so that the DDS position becomes the trusted single point of contact for stakeholders for all initiative communications
- Coordinate and align the assignment of resources with cross-functional stakeholders
- Take accountability for completion of annual performance reviews for all team members
- The ability to be a collaborative team player able to integrate with a diverse, talented team
- Unique business and design thinker
- Deep understanding of how digital strategy and solutions fit into an organization’s holistic customer experience; ability to see the “bigger picture”, and execute accordingly
9
Skills For Executive Director Digital Strategy Resume
- Extensive experience with development of enterprise digital strategies (social/mobile/online) with a focus on innovation and revenue generation - Specifically in retail, high tech, financial services and entertainment industries
- Experience with development of business cases and business requirements and digital roadmaps
- Experience with mobile payments and mobile wallets
- Extensive knowledge and experience with tech startups in North America
- Well-versed in marketing disciplines related to the Internet, social media, analytics, customer relationship management, website development and other facets of internet marketing
- Experience in the health care sector, preferably Pharmacy
10
Skills For Managing Director, Digital Strategy Analytics Resume
- Acute attention to accuracy and detail with ability to oversee complex, cross-functional projects; aligning multiple stakeholders to achieve business goals
- Keen ability to ensue projects are on track; able to flag risks in a proactive manner
- Demonstrated success in digital transformation including: project managing web redesign and content migration processes; digital marketing; analytics; and content strategy and development. Understanding of the intersection of media, marketing and technology
- Experience building customer engagement across multiple digital platforms
- Deep knowledge and understanding of the healthcare, loyalty programs, Artificial Intelligence, retail pharmacy and related legislation
List of Typical Responsibilities For a Director, Digital Strategy Resume
1
Responsibilities For Director Digital Strategy Resume
- Experience or familiarity with technologies and best practices related to some or most of the following: Customer Lifetime Value, CRM, ABM, marketing/sales automation, Content Marketing, Lead Management/Lead Nurture, data driven marketing and experience development
- Coordinates, creates, and updates website content accurately and effectively
- Highly creative with experience devising effective digital assets, digital campaigns and web presence
- Working with the CDO and partner with the project management office, identify strong strategic opportunities to form the roadmap and vision for the team
- Strong knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising
- Experience working in a lead role in an agency, consulting firm or in house
- Experience presenting to and working with senior executives
2
Responsibilities For Senior Director, Digital Strategy Resume
- Ensure that digital solutions have measurable goals and objectives for use in evaluating their effectiveness
- Experience connecting business strategy and communication strategy to digital consumer needs and expectations
- Experience in a federal government consulting environment
- Strong knowledge of digital media and digital content model
- Working knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce
3
Responsibilities For Senior Director Digital Strategy Resume
- Understanding of best practices in storytelling through digital media
- Understanding of key consumer segments (Florida/Orlando, Domestic US, International)
- Launching New Attractions or Products/Services
- Drive SEM programs: keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis
- Assist in development of integrated marketing plans, leading digital strategy focused on moving consumer through funnel to conversion
- Develop digital strategies to align with client goals while fostering relationships and uncovering new business opportunities
4
Responsibilities For Assistant Director, Digital Strategy Resume
- Produces unique graphical elements, including but not limited to, promotional flyers, info graphics, social media imagery, and wallpapers
- Coordinates and executes social media campaigns across multiple channels that work in concert with other online marketing efforts
- Lead cross-functional strategic projects and develop implementations plans, incl. business plan development, product conceptualization, and strategic planning
- Solve unique and complex problems requiring integrated solutions with broad impact on the business
- Able to work in a complex, fast-paced, rapidly changing environment
- Define the overall marketing technology/digital strategy and transformation roadmap
- Deliver presentations that can educate and persuade audiences
- Drive the financial performance and growth of a regional unit of talent or a capability
5
Responsibilities For Director, Digital Strategy & Emerging Media Resume
- Executes and maintains online revenue generating projects through digital campaigns, email marketing, social media campaigns, microsites, and web experiences that promote strategic initiatives
- Participates in the establishment of internet policies, directions, and standards
- Maintains a consistent visual image and brand identity throughout all UM digital platforms
- Researches, develops, and coordinates the creation of comprehensive editorial and graphic layouts for new sections or features on the website
- Works on projects requiring or utilizing digital resources such as Marketo, Drupal and Hootsuite as well as e-Newsletters/ e-Comms for both external and internal communications
- Works in coordination with Assistant Director of Web Services to create custom Drupal pages and other landing pages for promotion of conferences, courses or special events which are in need of additional strategic digital marketing
- Strategizes, plans, designs and develops digital collateral including but not limited to banner ads for digital advertising, email marketing materials for campaigns and newsletters, landing pages, etc
6
Responsibilities For Director, Digital Strategy & E-commerce Resume
- Develops strategic communications to support recruitment goals for JD and LLM programs that work in concert with other online and offline efforts
- Generates reports and analyzes data from tools such as Google Analytics, Hootsuite, and official social media sites to improve performance of digital collateral and web pages
- Provides the highest level of customer service to external and internal clients, partners and customers
- Goals and objectives are established and accomplished under the direction of the Assistant Dean for External Affairs and in collaboration with the Director of Marketing and Assistant Director for Web Services
- Understand how to translate/author business requirements and industry drivers into actionable project work and product roadmap
- Collaborate with creative, client service, brand planning, and analytics teams to research consumer insights and measure campaign effectiveness to make recommendations
- Stay on trend using best practices to create innovative campaigns using emerging technologies
- Work autonomously with little oversight or supervision – in a highly accountable way
- Provide oversight to projects and related tasks that meet cost, schedule and resource constraints
7
Responsibilities For Senior Director Digital Strategy & Ops Resume
- Comfort level with direct interaction with top-to-top clients and able to present to executive leaders, as routine course of business
- Drive digital health strategy development that is aligned with and enables broader strategy for Population Health Solutions
- Drive partnership development with other organizations
- Deliver data-driven insights on customer and patient needs to drive digital capability development that addresses key pain points in the care journey
- Develop economic rationale, business cases, and capital requirement estimates for digital health solutions and succinctly frame up options sets to executive leadership
- Lead in a matrixed environment to ensure buy-in and support from key stakeholders
8
Responsibilities For Account Director, Digital Strategy Resume
- Develop presentations and articulate the digital health story for internal and external audiences
- Gather feedback from applicable internal stakeholders on their business goals and objectives
- Gather feedback from end users on their needs related to health care solutions
- Participate in ideation activities to identify and address short- and long-terms needs of the business and target audiences
- Ensure that digital solutions address applicable business needs (e.g., driving members online, reducing call center volume, driving enrollment, providing needed information and education)
- Identify and implement appropriate enhancements to digital solutions based on applicable information (e.g., market feedback, call center feedback, research/analysis of applicable data, usability results, site performance)
9
Responsibilities For Executive Director Digital Strategy Resume
- Coordinate with 3rd party agencies to effectively and efficiently allocate budget to maximize performance of SEM, SEO, affiliate and other performance marketing channels and Forecast and manage channel demand and budgets
- Leads efforts to ensure the CPCC website is accessible and functional from all devices and meets the ever changing needs of prospective and current students
- Develops and executes a long-term digital marketing communication strategy
- Empowers Digital Strategy Team (comprised of representatives from CRMS and ITaRS) to access and control, implement, test and tweak web-centric marketing
- Knowledge of mobile marketing trends and regularly shares recommendations on tactics and strategies
- Oversee a team of digital marketing specialists who serve as representatives of digital channels to the Brand team
- Drive SEQ strategy and execution
- Execute tests, collect and analyze data, identify trends and Insights in order to achieve maximum ROI in each channel
- Own Amazon market place and be responsible for expansion into other business development ideas
10
Responsibilities For Managing Director, Digital Strategy Analytics Resume
- Develops, directs, and implements the college’s digital marketing and communications strategy, including college website strategy, content governance, content inventory and ensures the website meets all federal ADA requirements for accessibility
- Manages the development and lifecycle of content for their respective audiences
- Provides writing and editorial support for, and monitoring of, CPCC’s online written and video-based communications as well as other digital communications efforts as needed
- Helps manage development of content for CPCC’s integrated online presence, tracks online traffic to identify trends in site usage, and regularly reviews CPCC webpages to ensure best-practice search-optimization
- Strong Analytical skills proven marketing analytics experience
- Conduct web asset audits to map a brand’s web presence and assess the effectiveness of each asset
- Strong knowledge of SEO, SEM, Google Analytics, Google AdWords and social platforms
- Identifies opportunities for clients to use digital technology to enhance their overall messaging
- Collaborate with various cross-functional and departmental leaders to provide necessary digital marketing support services
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