VP, Digital Strategy Resume Sample

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Oscar Flatley
52107 Jermain Skyway,  Dallas, TX
+1 (555) 702 8680

Work Experience


VP, Digital Strategy
12/2015 - PRESENT
Houston, TX
  • Lead, develop and manage key operational functions for BET’s Digital business including Finance, Business Intelligence, Analytics, and Digital Ad Operations
  • Motivate teams/people that aren’t direct reports to achieve business goals
  • Deciding/recommending tactical versus strategic focus to meet business needs
  • Deciding/recommending organization and personnel changes to ensure alignment with business and talent development needsts)
  • Lead, develop, and execute overall digital strategy for SMN artists and label, including social media and web campaigns, content development, use of music video content, use of data/analytics, . Ensure campaigns are connected to over-arching artist strategy, including singles released to radio and album releases, as well as digital PR campaigns
  • Direct and oversee day-to-day functions of staff members who are responsible for: management of artist social media, account management, creation of artist digital assets, management of third-party vendors for website creation and contracted marketing campaigns, analysis of online marketing effectiveness, and management of digital advertising
  • Creates the Bank’s digital-first content strategy
VP, Digital Strategy & Experience
02/2012 - 10/2015
Philadelphia, PA
  • Over 12 years’ experience in public affairs with at least 5 years focused exclusively on the digital space with proven track record
  • Experience in digital strategy and channel development. Ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured and clear manner to influence outcomes
  • Develops an overall strategic vision for the investments and value delivered from the Digital organization
  • Creates the infrastructure, leveraging external support as appropriate, to lead and manage the Digital organization investments and value delivered, as committed in the agreed upon CBAs
  • Provides critical thought leadership and expertise to drive improved business results related to digital investments
  • Oversees effective internal control of all of the Digital organization’s investments and spending to ensure an accurate reporting of its financial position
  • Leads the identification of risks and then the design, development, and implementation of mitigation plans
  • Provides senior and executive leadership with monthly, quarterly and annual reviews of the organization’s investment status and value delivered in its various programs and activities
  • Ensures the preparation of and communicates Digital organization’s investments & value delivered to LFG’s leadership team, LFG’s Board of Directors, regulators, rating agencies, investors/analysts, LFG customers/intermediaries, and employees
VP, Digital Strategy & Business Development
11/2004 - 09/2011
Detroit, MI
  • Focuses on performance to goals and identifies areas for improvement and concern
  • Provides oversight to ensure that the proper governance is applied to all functions and actions, which include SOX implementation and compliance activities
  • Directs and drives special studies and analysis concerning economic and financial implications of existing and planned Digital initiatives or projects
  • Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct
  • Provides critical thought leadership and expertise of digital strategy from concept, design, and customer journey, to implementation/launch of a range of digital experiences
  • Partners with key internal and external resources to appropriately scope, design, develop and deploy new Digital experiences
  • Directs and drives analysis concerning the economic and financial implications of existing and planned Digital initiatives or projects
  • Creates and enhances Digital design, content, and navigation in order to provide a highly relevant and engaging user experience

Education


Norwich University
2000 - 2004
Bachelor's Degree in Communications

Professional Skills


  • Excellent organizational and project management skills. Pragmatic problem-solver. Solution oriented
  • Lead user experience enhancements, including site enhancements and launching digital experiences in new channels (e.g. Citi mobile app)
  • High intellectual curiosity, drive, determination, organization, self-confidence and persuasion skills
  • Experience with the latest in digital advertising; SEM, social, native, display re-targeting, etc…
  • Partner with various teams and vendors including program managers, developers, IT, and testing to scope, develop, and deploy new experiences
  • This role operates within a normal office environment with little exposure to adverse working conditions
  • Experience managing digital teams at a B2B cloud/SaaS company

How to write VP, Digital Strategy Resume

VP, Digital Strategy role is responsible for digital, design, reporting, procurement, marketing, advertising, sox, analysis, compliance, programming.
To write great resume for vp, digital strategy job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For VP, Digital Strategy Resume

The section contact information is important in your vp, digital strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your VP, Digital Strategy Resume

The section work experience is an essential part of your vp, digital strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous vp, digital strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular vp, digital strategy position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative VP, Digital Strategy resume experience can include:

  • Integrates analytics, user research, and persona definitions to inform design and Digital experience requirements with a focus on continuous improvement of the user experience and enhance return on investment
  • Experience managing projects/programs with digital expertise: digital marketing, website development and/or customer experience innovation
  • Experience leading a digital team
  • Oversee strong content distribution for Pop content and TV products
  • Experience with media brands, platforms or properties
  • Strong television and digital platform contacts

Education on a VP, Digital Strategy Resume

Make sure to make education a priority on your vp, digital strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your vp, digital strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in VP, Digital Strategy Resume

When listing skills on your vp, digital strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical vp, digital strategy skills:

  • Strong leadership managing teams with 10-20 members and multiple leadership tiers
  • Experience working on APAC channels (WeChat, Tmall, Kakao, etc…)
  • Experience at a media company, global investment bank, or top-tier management consultancy
  • Demonstrated ability in managing a team of marketers, creatives, and project managers
  • Launch new site experiences from design through development and deployment
  • Ensures all Digital user experiences are optimized for key client or other user access points (mobile/tables, etc.) and customer journeys

List of Typical Skills For a VP, Digital Strategy Resume

1

Skills For VP, Digital Strategy & Experience Resume

  • Strong analytical experience and history of data-driven results across all digital channels. Proficiency in Excel, Google Analytics, Marketo, Optimizely, Engagio and Salesforce
  • Experience managing a multimillion dollar budget with accuracy and recommending the ideal marketing mix across digital initiatives
  • Successful history in developing and executing demand generation and pipeline-building marketing programs
  • Deliver presentations that can educate and persuade audiences including marketing leadership and the company’s executive team
  • Exceptional values, including impeccable personal and business ethics
  • Support the drive for adoption and usage of digital channels to support client’s needs and CIBC strategy
  • Relationship development and management of CIBC’s digital channels strategic partners
2

Skills For VP-digital Strategy for Corporate Equity Solutions Resume

  • Experience in Project/Program Management with an emphasis on digital expertise: digital marketing, website development and customer experience innovation
  • Manage content strategy and calendar, including owning calendar, developing creative in partnership with agency, and ensuring successful implementation
  • Expert understanding of key beauty channels worldwide (YouTube, Instagram, Influencers, Weibo, Naver, etc…)
  • Expert understanding of website traffic generation (paid search, email, etc…)
  • Audit/measure, design and evolve a digital approach based on a deep understanding of today’s users and the target audience for future users
  • Analyzes online trends and leverages site statistics and performance to influence Digital strategy and roadmap
  • Drives business results related to digital strategy
3

Skills For VP, Digital Strategy & Business Development Resume

  • Manages complex projects and partners with cross-functional teams to deliver results; breaks down functional silos to optimize business results
  • Adheres to operational controls and comply with all legal and compliance requirements
  • Audience Acquisition for Pop Apps and digital properties
  • Establish partnerships/joint ventures with native digital video producers and platforms to cross-promote linear broadcast network programming and grow the Pop TV brand
  • Supervise creation and execution of all owned digital platforms and apps, digital revenue, digital and original short-form content
  • Work alongside the leads of the specialty practices (Influencer, Talent, Analytics, Branded Content, Entertainment, Sports and Experiential) to build best-in-class working teams against each brand work stream with a client relationship account person as lead
4

Skills For VP Digital Strategy Resume

  • Develop and lead innovative thinking for each client/brand while infusing firm's marketplace to deliver on award-winning programs and high-quality execution/management
  • Act as agency lead in consumer brand inter-agency meetings by representing the firm and leading all owned workstreams alongside client paid, PR and digital agencies
  • Create and maintain strong client relationships across key consumer brands and within overall client organization Oversight and management of the portfolio’s financials alongside the team Business Manager including pricing, staffing (planning and utilization), SOW development and client procurement process
  • Ongoing business development and growth within the portfolio based on key client relationships, opportunistic pitches and ideation and overall quality/health of the business
  • Team management including the personal development of direct reports via career pathing, goal setting and ongoing mentorship
5

Skills For VP, Digital Strategy & Media Analytics Resume

  • Agency experience relevant to the role and industry with strong work examples and references demonstrating a strong leader who can maintain positive client relationships, deliver strategic council and successfully troubleshoots client and internal issues
  • A deep knowledge of the social/digital space as well as influencer marketing including but not limited to influencer/talent search and acquisition, content development and management of social platform ins and outs
  • Strong collaborator and mentor with the ability to bring out the best in agency talent to produce great work for clients
  • A keen understanding of financial and operational performance of multiple sizable accounts to ensure quality work, deadline and budget adherence
  • Command a room as a dynamic speaker with strategic credibility
  • Passion for all things beauty and personal care as well as pop-culture/insights and trends
  • Integrate website analytics and customer research, business objectives, and technology capabilities to determine design and user experience for new digital functionality and enhancements
6

Skills For VP, Digital Strategy Global Rewards Resume

  • Assess results of content and UX/new site experience releases
  • Own and manage content calendar & strategy, partnering with marketing teams to determine content placements
  • Create relevant content based on customer feedback and business goals, and in partnership with local marketing teams and agency
  • Manage getting local market teams’ alignment
  • Lead agency relationship to develop design
  • Experience managing digital and/or marketing projects, including marketing campaigns, digital marketing, website development and/or customer experience innovation
  • Know the customer by leveraging data to understand customer behavior, develop new customer insights, and drive new targeted marketing opportunities
7

Skills For VP, Digital Strategy & Site Design Mgr Resume

  • Email: build acquisition, nurturing, cross sell, retention, and loyalty programs across through our email channel
  • Strategize and implement persona-based buyer journeys with product marketing, campaign and content teams
  • Collaborate across a wide variety of stakeholders including internal client teams, company resources and agency specialist partners
  • Act as a coach and mentor. Provide work direction, guidance and ongoing feedback related to team performance
  • Analyze online trends, data, and leverage site statistics and performance to influence strategy and roadmap
  • Lead digital team responsible for website, email, blog, paid, social and technology. Be a thought leader across the business on how to propel the company’s digital marketing strategy and success
8

Skills For VP, Digital Strategy & Operations Resume

  • Paid & Social: optimize paid & social initiatives to drive awareness & demand gen and let the world know AppDynamics is the company to do business with
  • Technology: lead team to identify the appropriate technologies to support digital strategy and the development of digital resources
  • Establish demand generation targets and track conversion of pipeline at all stages of the funnel. Work with marketing operation teams to optimize handoff to inside and outside sales
  • Stay current with digital trends, new technology solutions, and competitive strategies – and then translate into new marketing ideas for internal stakeholders
  • Oversight of client relationship account team that manages a portfolio of brands within the consumer beauty space (women’s and men’s) specifically focused on Influencer marketing and experiential. The overarching role of the team is to craft influencer strategies for brands, own and drive the execution of each strategy as well as oversee the day-to-day management of each account

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