Director, Digital Analytics Resume Sample

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Monserrat Bashirian
30488 Eileen Isle,  San Francisco,  CA
+1 (555) 921 4501

Work Experience

Director, Digital Analytics
02/2016 - PRESENT
Chicago, IL
  • Creates, proposes, and supports Kaiser Permanente’s leadership learning agenda
  • Provide a center of excellence that empowers analytics users to self-manage their business, enables them to collaborate and leverage best practices
  • Create a Digital platform that enables aggregation of consumer data, recognition of predictive patterns and positively influences consumer behavior
  • Development of measurable stakeholder goals and measurement plans that tie to business impact and ROI
  • Gain an in-depth knowledge of a client’s website architecture, online business model, and customer goals
  • Lead face-to-face brainstorming session with C-level and senior executives on the marketing, technical and design sides of a client’s business
  • Interact frequently with clients via phone, email, and in-person
Director Digital Analytics
04/2009 - 10/2015
New York, NY
  • Advise BUs during website rebuilds & updates
  • Monitor trends in web, social, digital and mobile media and exploring new tools, trends and applications that could positively impact our business
  • Digital Customer Insight: Develop a deeper understanding of La Quinta’s customer, their travel patterns and behavior within the digital space. Deliver business impacting insights that drive site traffic, desktop and mobile app performance, continuous optimization of the user experience, and marketing initiatives
  • Ensure your team collects, tracks, mines and analyzes data to extract fact-based insights pertaining to the browse layer in our eCommerce business
  • Define clear talent and tool development plans for your team to continuously improve and elevate their skills towards most effective analytical best practices. As for example R training, Tableau/Alteryx and BI query training, Clicktale etc)
  • Elevate your team to become effective strategic insight storytellers to non-data trained stakeholders on key improvement areas and opportunities
  • Build a strong internal and external network to keep up with latest trends and technological advances
  • Ensure that the principals of HBO’s Data Governance are applied, monitored and updated accordingly for HBO’s digital footprint
Director Digital Analytics & Personalization
12/2005 - 11/2008
Phoenix, AZ
  • Represent HBO’s interests on a variety of outside working groups – CTAM, CIMM and DAA
  • Expert understanding of Adobe Site catalyst and syndicated online research
  • Results and be able to communicate and work with the IT group and its clients on the proper implementation to achieve results
  • Broad understanding or primary research and traditional syndicated media research
  • Superior communication skills and a mastery in conveying complex analyses to various levels of management both written and orally. And the ability to navigate differing POV on the analysis
  • Advanced analytic skills, creativity and initiative. The ability to reformulate client needs into research objectives
  • Work with internal and external stakeholders to develop, execute and analyze price tests across digital channels with the goal of maximizing revenue for the Studio’s film library
  • Recommend optimal pricing strategies in line with WBHE’s business objectives and based on analyses of digital and physical pricing and sales data, consumer insights and market dynamics
  • MBA would be desired


Grand Valley State University
2000 - 2005
Bachelor's Degree in Statistics

Professional Skills

  • Demonstrated strong financial and mathematical modeling skills
  • Exceptional Excel skills; Advanced PowerPoint skills
  • Demonstrated strong collaborative, consultative, project management, organizational and people development skills
  • Strong relationship management skills to establish productive working relationships with internal clients, external vendors and stakeholders
  • World-class Adobe Analytics (Omniture) skills, including 5+ years’ experience analyzing video data sets
  • Collaborative with strong interpersonal and partnering skills, with the ability to navigate cross-functionally
  • High level of attention to detail, quality, and effective verbal and written communication skills along with excellent follow-through

How to write Director, Digital Analytics Resume

Director, Digital Analytics role is responsible for research, analysis, advanced, modeling, creativity, analytical, powerpoint, excel, travel, training.
To write great resume for director, digital analytics job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Director, Digital Analytics Resume

The section contact information is important in your director, digital analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Director, Digital Analytics Resume

The section work experience is an essential part of your director, digital analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, digital analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, digital analytics position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Director, Digital Analytics resume experience can include:

  • Exceptional Excel skills, including the ability to mine large data stats for trends; combining and manipulating data from multiple platforms and sources
  • Advanced PowerPoint skills, with a talent for visualizing data sets and communicating analytic findings to both creative stakeholders and data-savvy colleagues
  • Work closely with developers and Customer Experience teams to validate and maintain analytics and reporting for digital channels
  • Proven experience solving analytical problems using quantitative approaches
  • Exceptional communication and interpersonal skills, specifically with respect to summarizing key findings amidst an array of potential insights
  • Provide consultation to both marketing experience and commercial teams in solving critical business problems through structured and ad hoc analysis

Education on a Director, Digital Analytics Resume

Make sure to make education a priority on your director, digital analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, digital analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Director, Digital Analytics Resume

When listing skills on your director, digital analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical director, digital analytics skills:

  • Demonstrated ability to effectively build partnerships and influence stakeholders and decision making at all levels of a matrix organization
  • Solid project management skills with ability to manage multiple tasks concurrently and under tight timeframes
  • Possess a balance of analytical and strategic thinking skills, while being focused on producing and executing high quality insights and analysis
  • Self-starters who take initiative in leading goals, utilize analytical skills and possess adaptability to change
  • Strong mathematical or statistical background. Demonstrated knowledge of multivariate statistical and modeling techniques
  • Accountable individuals who take ownership of projects, effectively communicate results and recommend improvements

List of Typical Experience For a Director, Digital Analytics Resume


Experience For Director Digital Analytics Resume

  • Proven advanced working knowledge of analytical techniques in statistics and econometrics. Ability to design predictive models using observational data and experiment design
  • Excellent presentation and communication skills (written/oral), with the ability to convey information to the executive level
  • Oversee day-to-day operations of the digital research team; prioritizing deliverables and balancing support for key stakeholders
  • Manage a fast growing division, handling multiple complex priorities/projects
  • Proven track record of innovation and challenging accepted wisdom

Experience For Senior Director, Digital Analytics Resume

  • Experience working in a deadline oriented environment with a high attention to product quality
  • Working experience in web strategy and data analysis
  • Consult with product owners on appropriate on-site testing, customer experience impacts, site usage and adoption
  • Experience of data mining and analysis
  • Experience with Data analysis software (SAS, SPSS or R) is highly desirable

Experience For Director Digital Analytics & Personalization Resume

  • Manage cross product and cross platform optimization initiatives and prevent conflicts to ensure validity and clarity of results
  • Demonstrate compliance with regulations and corporate governance
  • Work with cross-division and cross-company teams to manage analytic priorities in accordance with enterprise business outcomes
  • Track, prioritize, and manage analytics implementation initiatives across multiple teams; serve as contact for all analytics/tracking implementation requests
  • Adapt departmental and organizational plans and priorities to accomplish yearly revenue and consumer satisfaction goals
  • Demonstrate ownership of data integrity; Ensure that it supports the analyses and recommendations being proposed
  • Very strong knowledge and appreciation for both technology as well as business
  • Proven knowledge of web standards and cross-browser compatibility issues
  • Team leadership and employee development experience required

Experience For HBO Director, Digital Analytics Resume

  • , in a managerial role, with experience in digital analytics, reporting and testing; web analytics or business intelligence
  • Strong knowledge of SAS, Python, R and/or SQL
  • Very strong background in relational databases and data management concepts
  • Experience with Adobe AEM, Target, Adobe Tag Manager (or similar tag management platforms)
  • Five (5) years of hands-on experience with enterprise web analytics (i.e., Google Analytics Premium, Adobe Analytics
  • Three (3) years of experience with report and dashboard design and development
  • Provide ongoing support, guidance and training for OTS research directors and other key members of the broader digital teams
  • Run advanced data analyses: regression analyses, data modeling, normalization, etc

Experience For Director, Digital Analytics Search Resume

  • Collaborate with NBCU counterparts to assure OTS is utilizing all available resources
  • Manage the division’s data management platform (DMP) for audience targeting
  • Strategy for adding new improvements to digital analytics
  • Knowledge of SQL, Tableau or other statistical querying tools
  • Knowledge of entertainment industry, specifically digital distribution landscape
  • Work with Digital Products team (DP) to ensure smooth tracking implementation and ultimately accurate reporting; from creation of business requirements through testing implementation
  • Superior communication skills and a mastery in conveying complex analyses to various levels of management both written and orally and the ability to navigate differing POV on the analysis
  • Advanced analytic skills, creativity and initiative; and the ability to reformulate client needs into research objectives
  • Develop long term digital analytics plans and program recommendations, linked to client’s overall strategy and business objectives

Experience For Director, Digital Analytics Dig A Resume

  • Proactively recommend digital analytics program enhancements including new tools and methods to improve performance tracking while staying aligned with client’s overall goals
  • Adobe Analytics & Google Analytics – implementation, use, and/or certification – is required. Broader experience with of Adobe Marketing Suite (Analytics, Discover, Target and Audience Manager) would be advantageous
  • Advanced data analysis: hypotheses development, variance analyses, regression analyses, data modeling, normalization, etc
  • Knowledge of all stages of web product development would be advantageous: Research & Discovery, Persona, Segmentation and User Story development, Information Architecture, Development and Deployment, including Akamai-based distribution
  • Knowledge and understanding of SEM/SEO, digital sales funnels, and conversion optimization
  • Lead a cross-functional team of developers, analysts and business stakeholders through a product development process

Experience For Director, Digital Analytics Resume

  • Present to C-level executives in a clear and concise manner
  • Present on behalf of the bank at industry symposiums
  • Handle large disparate datasets, both structured and unstructured data (leveraging tools/languages such as Alteryx, Google Cloud Platform, SQL and Python)
  • Be Manulife’s evangelist and expert for digital measurement
  • Develop an analytics framework including core KPIs that align with desired business outcomes, and deeper analytics on site features and member experience changes
  • Collaborate with digital business leads and portfolio management on developing business drivers and goals that enable us to meet the needs of our lines of business
  • Continue to build and manage our data science capabilities to drive insights in site usage, optimization and personalization strategies

Experience For Director Digital Analytics Resume

  • Leverage resources across UHG (data science, big data platforms, data management and governance) to extend the reach of our digital initiatives
  • Evaluate tools and standards to develop best in class analytics and data science strategies
  • Collaborate with Solution Architects to develop data and analytics solutions
  • Present insights and recommendations for action to executive leadership
  • Design and evolve the commercial digital measurement framework for web and app inclusive of both prospect and customer

Experience For Senior Director, Digital Analytics Resume

  • Collaborate with data and BI teams to provide requirements and direction to enable the enterprise to leverage web and application data for advanced problem solving, information consumption and insight generation
  • Responsible for exploratory analysis that result in KPIs to effectively measure digital initiatives to business outcomes and the ongoing management of the KPI portfolio
  • Support marketing and product teams through analysis that enable strategic performance reviews and overall business/initiative steering
  • Construct presentations with complex analytical findings, and deliver a finished product that’s clear, concise, “digestible” and focused on the key drivers for Senior Leadership
  • A Hands-on leader with 7-10 years in a senior-level role in analytics
  • Significant experience interfacing and communicating with senior leadership and peers with the ability to present ideas and strategic recommendations in a powerful and compelling way
  • Digital experience with preference to knowledge of web and app data tools (Adobe Analytics / Workbench, Google Analytics, WebTrends, etc)
  • Experience with standard analytic tools such as Excel, SQL, R, SAS

Experience For Director Digital Analytics & Personalization Resume

  • Lead a team of operations resources focused on the support & delivery of all digital data architecture and analytical insights
  • Create a consistent communication rhythm on digital data and performance outcomes, keeping IT leadership, operations leadership, and digital leaderships and functional partners in synch with overall outcomes
  • Collaborate closely with Digital Strategy, Mobile Strategy, Web Development, Call Center, and Consumer Engagement teams to define and support common goals and insights
  • Act as a thought leader, constantly pushing the envelope and challenging both leadership and collaborative partners when it comes to analytics and metrics
  • Lead new digital data strategies and planning based on analytical findings
  • Drive on - demand reporting and a focus on deep, consumer level insights and predictive analysis
  • Work with Consumer Engagement Campaigns Director and Marketing Data Director to define, utilize, and integrate digital data into predictive models, consumer personas, and omni - channel strategies

List of Typical Skills For a Director, Digital Analytics Resume


Skills For Director Digital Analytics Resume

  • A high level of organizational and project management skills with the ability to manage multiple projects, prioritize and meet tight deadlines
  • Experience running optimization programs and working with optimization tools (i.e., Optimizely)
  • Experience communicating with Digital, Marketing, Operations and Business leaders
  • Experience with Direct Reports/managing staff
  • Experience with Big Data/managing very large data sets
  • Deep functional experience in Revenue Management and Hotel Revenue Expertise with BI tools (including Tableau, MicroStrategy, SAS, Qlik, etc.)
  • Experience with digital data strategy, reporting & analysis
  • Five (5) years of experience with website testing and conversion optimization
  • Extensive experience with statistical and econometric software, tools and techniques.Working knowledge of advanced analytics software, such as SAS or R

Skills For Senior Director, Digital Analytics Resume

  • Experience in consumer pricing decisions in multi-channel environment are particularly helpful
  • Coordinate with product functions and UHG partners on a roadmap for delivering optimized and personalized experiences across UHC digital
  • Strong initiative and ability to work independently or under limited supervision
  • Innovative and strategic thinker and strong team player (collaborative)
  • Experience leading team of web analytics managers/analysts
  • Experience in statistical programming languages such as SAS, R, Python
  • Strong business acumen with the ability see the big picture

Skills For Director Digital Analytics & Personalization Resume

  • A good listener; strives to understand strategic initiatives and objectives
  • Knowledge and experience with quantitative research methods online, both traditional (surveys) and technical (web analytics)
  • Developing testing, implementation, and execution plans to achieve Digital Analytics goals and objectives
  • Utilizing and synchronizing various data sources to develop fact-based and data-supported recommendations for the business
  • Establishing and managing analytical methods and techniques, such as predictive analytics, enterprise decision support, and web analytics
  • Bring a holistic approach to digital behavior, applying data - driven analytics to improve consumer sentiment, digital revenue, and digital first focus
  • Leading the strategy for Digital Analytics and digital data management
  • Partnering with the SVP of Digital to drive the digital product strategy from an analytics and data perspective

Skills For HBO Director, Digital Analytics Resume

  • Collaborating with others throughout the organization to support ad-hoc analysis
  • Educating others on how to leverage insights from analytics to drive business decisions
  • Managing a team of approximately two to three (2-3) direct reports
  • Three (3) years working with advanced analytics, using analytic tools, benchmarking and bold analyses, and business scenario modeling
  • Maintain data quality assurance by looking for anomalies, incorrect/missing data or tagging issues in Adobe and other analytic systems
  • Architect and implement web tests to meet data collection and reporting needs using Adobe Target; perform user acceptance testing

Skills For Director, Digital Analytics Search Resume

  • Partner with product team on A/B testing – leading the efforts across the full product cycle of a test – ideation, hypothesis, implementation and analysis
  • Three (3) years coaching business users through data representation, interpretation, and storytelling of data
  • Establish and maintain best practices and standards for site tagging, measurement, and testing within the product lifecycle
  • Manage relationships with analytic, testing, and data visualization platforms like or including Adobe, Tableau, and Domo
  • Creative, imaginative and comfortable dealing with ambiguity
  • Develop and distribute daily/weekly/monthly and ad hoc reporting that provides visual representations of trended results vs. forecast and historical data
  • Implement best practices and lead a/b and multivariate testing plans for site design, functionality enhancements and the impact of promotions across channels

Skills For Director, Digital Analytics Dig A Resume

  • Manage creation, implementation of new custom tags and tracking for campaigns
  • Develop ad hoc analyses that illuminate how users are interacting with our sites
  • Three (3) years spent leading a team of direct reports
  • Lead the A/B testing program through the design, creation, execution and analyses of A/B and multivariate tests to optimize the site for core business goals
  • Passionate about data and building a data driven organization
  • Hold vendors and 3rd party partners to high standards for delivering quality work and data
  • Flexible and creative in finding solutions for hard problems
  • Develop a process for delivering analytically based insights to our product teams and business functions

Skills For Director, Digital Analytics Resume

  • Highly motivated, persistent and collaborative
  • Strong communications and interpersonal skills with the ability to create and maintain working relationships across all areas of the organization in a professional manner
  • Work in a complex matrix environment structure with multiple business partners and distribution channels
  • Excellent interpersonal and communication skills with the ability to influence, negotiate and build consensus effectively, and to interface with senior executives
  • Manage project inception phase by defining project charter, outlining project scope and working with vendor partners to estimate effort and timelines
  • Influence and drive product adoption for growing 500+ user base

Skills For Director Digital Analytics Resume

  • Enjoys latitude to create and make an impact
  • Perform in-depth analysis of online traffic for Web, mobile, and social channels to make recommendations for improvements in engagement strategies, remarketing tactics, and customer experience
  • Provides subject matter expertise on best practices for web/mobile and campaign tracking
  • Develop web analytics dashboards and reporting in order to impact decisions across the business
  • Extract, analyze, and synthesize data from a variety of sources to measure and report on online and offline customer behavior

Skills For Senior Director, Digital Analytics Resume

  • Take a business question and formulate a (hypothesis), research plan (methodology) and to execute and manage the research project to completion, ultimately communicating findings (conclusions and recommendations) in a professional, clear, and actionable manner
  • Accountable for the quality and value of reporting (dashboards, reports, campaign analyses, research projects)
  • Deliver insights in support of business objectives. Extract insights from large, disparate datasets. Work as a consultant with internal partners to help refine business objectives and measurement strategies as required
  • Lead the on-boarding and propagation of new analytical tools and capabilities. Drive adoption by building analytical products that are scalable, user-focused and compelling for stakeholders to use
  • Lead a team of analysts, both onshore and offshore, serving as a mentor and helping prioritize workflow, projects and primary goals

Skills For Director Digital Analytics & Personalization Resume

  • Communicate results of analyses to various levels including executive management to help the business make decisions based on data
  • Use Adobe Analytics (Omniture) to create and maintain recurring reports and dashboards for all stakeholders
  • Field ad hoc requests, present findings and proactively deliver recommendations that inform strategy. Synthesis large data sets into digestible takeaways that drive action
  • Analyze new product features, consumer behaviors and customer journey (pathing) to inform UI enhancements, content strategy (both video and editorial), platform expansion and viewership optimization
  • Strengthen relationships with vendors of measurement products, evaluate new tools and products to augment existing capabilities and manage contract negotiations
  • Evangelize the benefits of data-driven decision-making across the organization, educating key stakeholders about trends in digital analytics
  • A natural problem solver with a passion for learning and experimentation
  • Optimistic and energetic with the ability to create a positive working environment
  • Analyzing data collected via the Adobe Video Heartbeat Library (VHL)

List of Typical Responsibilities For a Director, Digital Analytics Resume


Responsibilities For Director Digital Analytics Resume

  • Prior experience with data layer and tag management
  • Demonstrated ability to build a collaborative culture and relationships across the organization and with external strategic and technical partners
  • Drive consistent tagging and instrumentation across our digital properties including first party and third party tags
  • Architect and implement analytics solutions to meet data collection and reporting needs using Adobe Analytics; perform quality assurance checks
  • Architect and implement site personalization to meet data collection and reporting needs using Adobe Target
  • Lead the development of e-commerce and digital marketing related analysis and reporting
  • Keep on trend with industry, technological and analytical, always staying in touch with new forms of advertising platforms and developments
  • Collaborate with stakeholders to develop clear and measurable business and testing objectives, and define test KPIs
  • Provide guidance for data integrity issues, ongoing maintenance, and data governance for digital data

Responsibilities For Senior Director, Digital Analytics Resume

  • Manage data privacy and data security approvals for third party tags and data sharing with partners. Monitor and report data security compliance
  • Expert knowledge of Adobe Marketing Cloud technologies – specifically DTM, Adobe Analytics, Adobe Test and Target and Adobe Audience Manager
  • Continue to build and maintain analytics data mart in support of various reporting, analysis and BI tool infrastructure
  • Develop system and operational enhancements to drive more strategic collection, use, and analysis of digital insights and data
  • Map and pull data to produce digital performance analysis
  • Design, develop, manage, and analyze A/B tests, multivariate testing, segment-based targeting, and behavioral targeting with cross-functional team involvement from product managers, designers, engineers, and marketers
  • Design experiments to measure the impact of new or updated product recommendations, campaigns, content, features, and digital experiences at large
  • Analyze data generated by experiments and present findings to stakeholders in a clear and concise format for decision making; Create visualizations to communicate the results of statistical tests and analysis to stakeholders

Responsibilities For Director Digital Analytics & Personalization Resume

  • Create test road-maps that include defining hypothesis, documenting test goals, identifying elements being tested, and creating test timing estimations and reporting; develop a Testing Calendar
  • Lead the hypothesis generation and validation process and clearly validate opportunities and recommend actions that can have positive improvements to user experience and financials
  • Develop scalable tools and techniques to evaluate experiment data and report results
  • Work with key stakeholders to integrate analytics requirements, and updates into production cycles
  • Participate in developing requirements for and the implementation of necessary analytics development in order to properly and accurately report on relevant KPIs
  • Experience leading Web/Digital Analytics and Optimization teams – driving conversion rates, campaign lifts, and other business KPIs

Responsibilities For HBO Director, Digital Analytics Resume

  • 24 7 support for Personalization Ops and troubleshooting assistance for analytics reporting and break fixes
  • Support a data-driven culture by educating the organization on everyday uses of data as a resource
  • Provide strategic guidance to business managers
  • Serve as a subject matter expert in all aspects of digital analytics
  • Continuous development / refinement of techniques to improve business output
  • Produce traffic and impression projections for annual LRP, budgets and key tent pole events
  • Conduct advanced analyses for Sr. Management to help identify key audience segments, understand usage patterns and highlight risks and opportunities
  • Support sales organization to help identify and capitalize on new market opportunities
  • Point person for ad hoc requests from operations, editorial, product and development

Responsibilities For Director, Digital Analytics Search Resume

  • Regularly present high level summaries to key stakeholders
  • Set foundational strategy for digital analytics and data management to provide strategic guidance and reporting for the purposes of creating data driven strategies and tactics
  • Develop analytical solutions to support our ecommerce business strategies
  • Interpret and analyze data and present findings to relevant stakeholders and leadership to answer and/or raise business decision-questions, provide recommendations to support business needs, and identify opportunities and impact strategic decisions
  • Provide regular status reports and briefings to stakeholders and functional leadership teams
  • Influence the digital team, Libbey business units, global regions and business functions, and champion data driven decisions that help us engage with customers

Responsibilities For Director, Digital Analytics Dig A Resume

  • Lead by influence across the organization and build support behind strategies and proposals
  • Track and assess the impact of programs to achieve growth, revenue and ROI goals
  • Leverage our web analytics, CRM platform, social measurement, customer data and other digital analytics tools to develop aggregate digital performance and insight reports/dashboards for marketing stakeholders
  • Evaluate digital marketing platforms to identify new opportunities for our client’s business
  • Forecast the outcomes and implications of optimization methods
  • Travel up to 25% of the time; primarily domestic travel
  • Analyze a variety of digital media metrics, optimize digital campaigns and charismatically communicate the results to internal teams and clients
  • Proven experience establishing effective testing, measurement and reporting programs that deliver insights to business partners enabling them to make informed decisions that increase program effectiveness

Responsibilities For Director, Digital Analytics Resume

  • Experience with marketing automation and CRM tools ( or equivalent); web analytics tools (Google Analytics, Adobe Analytics or equivalent), testing and targeting tools (Adobe Test & Target, etc.) and social measurement platforms (Sprout Social, or equivalent)
  • Detail-oriented with a strong technical and working knowledge of omni-channel digital analytics technologies
  • A high aptitude toward working with data visualization technologies (dashboards) and data schema(s)
  • Demonstrates the expertise to design data and analytics solutions to deliver meaningful customer insights and has experience preparing and producing analytics reports on a weekly, bi-weekly and monthly basis
  • Define and recommend measurements, strategies, and reporting using data to drive valuable business decisions related to conversion performance, testing impact, and prospect/customer digital experiences
  • Partner with broader channel analytics teams to assist in the creation and execution of strategies around an omni-channel customer experience
  • Partner and support multiple agile scrum teams regarding functional areas of the website and mobile app to deliver optimal customer experiences while improving revenue
  • Guide and conduct analysis of prospect and customer experience across channel touch points
  • Previous website channel experience preferable

Responsibilities For Director Digital Analytics Resume

  • Act as a liaison between business partners and internal team to translate business need into executable requirements
  • Deliver high quality analytical insights across our desktop, mobile web, smartphone app, tablet and connected devices platforms that synthesize data analysis, user experience research, qualitative research and testing into key findings and actionable recommendations
  • Perform user experience research and analysis on fan user behaviors and engagement with our products. Formulate findings and insights to inform product strategy and decisions
  • Formulate hypothesis and conduct A/B & multivariate testing to improve site optimization, fan experience, conversion funnels, etc. across all digital platforms
  • Manage all phases of quantitative and qualitative research, from project design to execution and analysis, to support digital initiatives. Integrate knowledge and learning from all research areas (UX, consumer research, competitive) to holisticly assess strategic initiatives and product performance
  • Web/digital analytics expertise required
  • Extensive experience with app analytics across both mobile platforms (iOS, Android) and connected device platforms (Amazon Fire TV, Apple TV, Chromecast, Playstation, Roku, Xbox, Smart TV apps), specifically focusing on longform and shorform video viewing

Responsibilities For Senior Director, Digital Analytics Resume

  • Experience with A/B and multivariate testing products (Optimizely, Adobe Target, etc), heatmapping tools (Crazy Egg, Clicktale, etc.) and real-time measurement (Chartbeat,
  • Phenomenal attention to detail, accompanied by a gut ability to detect anomalies and diagnose analytic issues in a fast-paced environment
  • Passion for both digital media and digital technology
  • Basic knowledge of Tealium IQ or similar tag management systems
  • Savvy with respect to the technical concepts and workflows that underpin digital analytics, such as debugging tools (Charles or Firebug), connection proxying, first- vs third-party cookies, data encryption, content management systems, etc

Responsibilities For Director Digital Analytics & Personalization Resume

  • Progressively larger experience in analytics and data science managing teams as a Technical Lead and/or manager role with heavy exposure to the digital space
  • Experience working as a Director overseeing digital/analytics teams collaborating with leadership of digital products to target, optimize and personalize the digital experience
  • Experience creating and implementing plans to achieve strategic objectives in the digital and analytics space
  • Executive - level digital operations support
  • Advanced proficiency with Adobe Analytics
  • Advanced proficiency with Microsoft Excel and Power Point,
  • Experience in analytically driven role, preferably agency-side within digital marketing industry, specifically managing large-scale, complex performance-driven “Biddable” activity

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