Digital Analytics Resume Sample
Kaitlin Klein
65481 Mosciski Drives,
San Francisco,
CA
+1 (555) 859 5296
Work Experience
Digital Analytics Lead
10/2015
-
PRESENT
Phoenix, AZ
- Experience working directly with analytics tools such as Google Analytics, Adobe Omniture, IBM Coremetrics, etc
- Experience developing and writing analytics tagging requirements
- Demonstrated experience writing analytics tagging requirements
- Experience with developing statistical models
- Someone with deep curiosity for how to improve the digital experience for PacSun customers
- Strong critical thinking skills, writing skills, communication skills, consulting skills and ability to work within a team
- Experience in building project teams
- Lead a team of digital analysts and work cross-functionally with Marketing and Technology to design and develop a digital analytics framework for client
- Establish KPIs & monitor performance impact of key customer experience improvements (features/ functionalities) launched to website
Digital Analytics Analyst
08/2012
-
09/2015
Houston, TX
- Create and distribute performance dashboards including summary insights and recommendations
- Set and track online performance KPIs and targets (both leading and lagging)
- Present and effectively communicate data and insights to internal teams providing supporting evidence for recommendations
- Share best practices locally and globally
- Stay abreast of industry trends and market conditions to support the continuous improvement of EPC analytics approach
- Support analyzing and optimizing various digital initiatives in digital campaign, consumer care & CRM
- Support analyzing consumer ratings and reviews and provided recommendations
- Manage ongoing digital projects by preparing regular updates
- Monitor and report website performances
Digital Analytics Intern
04/2006
-
04/2012
Dallas, TX
- Own monthly Global website performance reporting & insights, and support adhoc insights requests from Senior Leadership
- Proficiency in digital analytics solutions such as Google Analytics, or equivalent
- Expert level in Tag Management solutions as Google Tag Manager
- Proficiency in extracting data by Microstrategy or equivalent
- Experience in dashboard design with Tableau software or similar
- Excellent knowledge of MS Office Products; advanced skills in MS Excel and Access including pivot tables that provide insight
- Monitor, manipulate and analyze data sets synthesized from a variety of sources to identify opportunities and optimization recommendations
- Develop and define digital campaign strategies through the complete campaign lifecycle (plan, test, execute, measure, and refine)
Education
DeVry University's Keller Graduate School of Management
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Collaborates: Engages others by gathering multiple views and being open to diverse perspectives, focusing on a shared purpose that puts Humana's overall success first. Willing to align roadmap to a shared Digital Center of Excellence set of objectives and frameworks and openly shares resources with other departments as needed
- Leads Positively: Leads by example to cultivate a climate of motivation, positive energy and meaning in work. Assesses, recruits, recognizes, develops, and empowers diverse talent
- Intermediate computer skills including MS Office with demonstrated skills in Excel including the ability to create, manipulate and formulate spreadsheets
- Interpersonal communication skills, including problem recognition/troubleshooting/resolution skills
- Demonstrated initiative and proven multi-tasking skills
- Proven experience in digital experimentation and using web analytics data to optimize the online customer experience
- A strong understanding of HTML and intermediate-to-advanced JavaScript skills
How to write Digital Analytics Resume
Digital Analytics role is responsible for analytics, business, analysis, organization, web, organizational, digital, reporting, analytical, interpersonal.
To write great resume for digital analytics job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Digital Analytics Resume
The section contact information is important in your digital analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Digital Analytics Resume
The section work experience is an essential part of your digital analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital analytics position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Digital Analytics resume experience can include:
- Strong organizational and planning skills, ability to prioritize effectively, manage time well and balance short & long term goals
- Strong relationship building and interpersonal skills, with good oral and written communications and a positive working attitude
- Strong and effective presentation and communication skills, being comfortable speaking with senior leadership
- Solid decision-making and problem-solving skills
- Advanced Microsoft PowerPoint skills and experience developing client presentations
- Strong interpersonal and communication skills including influence and leader engagement
Education on a Digital Analytics Resume
Make sure to make education a priority on your digital analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Digital Analytics Resume
When listing skills on your digital analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical digital analytics skills:
- Strong organizational and time management skills with the ability to manage multiple projects and set priorities
- Excellent problem solving skills, a love for technical challenges, and a willingness to learn. Recruiter: Orly Miller
- Experience in web development with skills in JavaScript, HTML and JQuery, especially as it relates to 3rd party tagging
- Strong time management skills with a track record of consistently meeting deadlines
- Have good communication skills – written and verbal
- Self-motivated individual with extremely strong project management and interpersonal skills
List of Typical Experience For a Digital Analytics Resume
1
Experience For Digital Analytics Analyst Resume
- Excellent communication skills, including the ability to clearly and effectively communicate and present findings to stakeholders at all levels
- Superior communication and presentation skills, project management skills, and the ability to multitask in a fast moving environment
- Demonstrated ability to effectively present complex data analysis and communicate actionable insights to senior leadership
- Excellent written and oral communication, influencing, and leadership skills
- Strong computer skills, proficient with Microsoft Office Suite
- Communicating effectively with individuals at various levels within the organization
- Fiscal knowledge in the context of creating, maintaining and effectively allocating and managing a large budget
- Detail oriented, technically savvy, marketing and analytical skills
- Experience with Display Advertising and or Agency Experience
2
Experience For Digital Analytics Lead Resume
- Successfully persuade/influence, sell ideas effectively and achieve results
- Advise cross-functional teams on what can/can’t be tracked effectively
- Grow and develop your skills working with top class business intelligence and digital analytics tools, and solutions
- General management consulting and strategic business development skills
- Have the opportunity to develop your skills in Javascript and HTML back end development
- Database architecture skills
- Understanding and experience of digital multi variate testing including measuring performance
- A good understanding of digital marketing channels & tracking thereof
- Experience in designing, executing and analyzing A/B and multivariate tests
3
Experience For Digital Analytics Developer Resume
- Engage with QA team to test analytics implementations, validating data flow, capture, and integration across systems to ensure accuracy of data reporting
- Advanced Excel user, including experience using pivot tables, charts, and v-lookups
- Web content development/publishing experience, using an enterprise content management system (CMS)
- Understands new and emerging analytics capabilities working to integrate digital touch points to improve measurement of the customer experience
- Demonstrated ability to interpret and communicate findings to technical and non-technical audiences, including making recommendations to senior management
- Experience working in an agency or consulting environment
4
Experience For Digital Analytics Intern Resume
- Team player with experience working with technology, marketing, and creative staff in a fast-paced, agile environment
- Experience with scripting, statistical and querying languages such as Javascript, Python, R, SQL, SAS, HIVE etc
- Build and share a strong understanding of Mayo Clinic’s mobile application strategy and business needs
- Experience working with website analytics tools such as Omniture, Core metrics, Google Analytics
- Positive attitude, strongly motivated and passionate for problem solving
- A strong working knowledge of statistical analysis and research methodologies
- Develop a rigorous online testing program, design, track and analyze performance of various digital acquisition tests and programs to evaluate effectiveness
- Experience working with Business Intelligence (BI) platforms such as Tableau to deliver reports and scorecards
- Experience with JavaScript to implement custom digital tagging
5
Experience For Manager of Digital Analytics Resume
- Experience with Web analytics tools such as Google Analytics, Adobe Site Catalyst, WebTrends, and Coremetrics
- Previous experience in building complex analytics tools
- Excellent decision making and judgment. Act collaboratively and proactively on multi-functional teams. Open to feedback
- Experience of analytics in subscription based services
- Experience with web analytics and hands on with tools like Adobe Analytics/Omniture, Google Analytics Premium, etc
- Experience in analytics
- Above 3 years of related working experience in Tableau/Qlik/EChart/Hadoop/Spark
6
Experience For Senior Digital Analytics Analyst Resume
- Experience with Adobe Analytics and Adobe Workbench is required
- Experience or knowledge of Mobile & App SDK implementation
- Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc
- Direct experience in an analytics role
- Significant knowledge and experience with analytics methods and practices, and how to use data to drive business growth
- Regular connects with US partners and stakeholders to have a very strong understanding of business problems; showcase individual and team’s work
7
Experience For Director of Digital Analytics Resume
- Experience in digital optimisation (A/B testing, MVT)
- A proven track record of processing large amounts of data
- Experience of merging digital data with other sources
- Partner with the broader team and client to develop recommendations for optimizing process, user experience, or analytics implementation
- Experience with digital data strategy, reporting & analysis
8
Experience For Senior Digital Analytics Manager Resume
- Experience in handling medium to complex data sets
- Experience in web and digital marketing
- Not mandatory but highly value experience with DMP and/or A/B testing tools implementation and management
- Eight or more years of experience in digital analytics, ideally in an agency, client service and/or consulting environment
- Previous experience managing teams of analysts is required
- Technical vision for digital analytics implementation, validation and reporting
- Adept at managing multiple concurrent projects and able to prioritise workload accordingly
- Solid understanding of industry trends
- Experience both tactically and strategically with test design and execution as part of a testing & optimization program
9
Experience For Analyst, Digital Analytics Resume
- Professional experience in an analytical role, utilizing Excel often
- High level programming experience (SQL, SAS, etc.)
- Experience working with Mobile applications
- Experience in B2B digital marketing and metrics
- Demonstrated in-depth, up to date knowledge of digital marketing and measurement
- Experience using various digital measurement tools and technologies such as: Adobe Analytics, Google Analytics, Conductor, DMP’s, etc
10
Experience For Digital Analytics & Insight Manager Resume
- Demonstrated proficiency in Microsoft Excel and Data Mining
- Experience debugging client side applications
- Experience in dot com, digital or tech innovation
- Experience with web analytic tools such as Adobe Analytics, Adobe DTM, Heap Analytics
- Digital Analytics tagging and reporting experience
- Create industry leading experiences for our clients aligned to business needs, industry trends, and user needs
- Campaign and Product Classification experience
- Relevant, at 3+ years’ experience preferably at media agency and/or media owner
List of Typical Skills For a Digital Analytics Resume
1
Skills For Digital Analytics Analyst Resume
- Strong data analysis skills, ability to perform modelling analytics
- Strong communications and networking skills
- Work effectively across client Business, IT and HR to deliver and operate a strategic HCA capability
- Excellent analytical and communication skills: capacity to communicate complex findings in an understandable way
- Possess strong organizational and detail oriented skills
- Excellent communication skills (verbal, written, and visual)
- Very good English skills- level B2/ C1
2
Skills For Digital Analytics Lead Resume
- Learning debugging and problem solving skills
- Practicing time management, problem solving, teamwork, and communication skills
- Experience working in digital analytics; 2+ years’ experience working with Adobe Analytics
- Prior experience in developing and managing direct reports, internal clients and vendors
- Business experiences allowing for strong interconnection between analysis and solving business problems
- Proven experience creating and implementing digital measurement discipline and customer insights in B2B environment
- Experience joining structured and semi-structured datasets to showcase channel and product level experiences from a customer level
- Microsoft Excel skills up to and including Pivot Tables
3
Skills For Digital Analytics Developer Resume
- Experience in large-scale software engineering organizations (Agile or related experience)
- Strong service orientation, with experience working with multiple internal and external stakeholders
- Strong advocate and effective paractioner of change management. This includes relevant examples of solving progressively bigger challenges
- Expertise in Big Data tools and skills including: Hadoop (Hive), Splunk, SQL, R, Python
- Familiar with Microsoft Office package, including strong experience with Excel and Power Point
- Hands-on self-starter with the combination of analytic and commercial skills to work out what needs doing and then act upon it
4
Skills For Digital Analytics Intern Resume
- Hands on experience with enterprise web analytics tools like Google Analytics Premium or Adobe Analytics, including implementation experience
- Prioritize data collection enhancements and defects to ensure a timely delivery of current and upcoming initiatives and validate resolutions
- Creative problem-solving skills, with an ability to anticipate problems and deal with ambiguity
- Strategic skills to align global & local Brand Campaigns
- Refine, improve and extend the analytics offering, team skills, capabilities and toolsets to meet the demands of the business
- Get into the weeds with our nimble, growing and smart team to identify their skills, the gems in the work and the talent we can nurture and grow
- Relevant experience with 5-7 as an analytics leader analyzing online and mobile customer experiences
- Strong experience with other digital analytics tools aside from GA such as FullStory, OpinionLab, Medallia, etc, required
- Work efficiently and effectively in a matrix environment
5
Skills For Manager of Digital Analytics Resume
- Working experience with Adobe Marketing Suite – Adobe Analytics and Adobe Target
- Programming and scripting experience (Python/R/SQL)
- Working experience with a digital analytics solutions (Webtrends, Coremetrics, Google Analytics, Adobe Marketing Suite/Omniture, or similar)
- Debugging and troubleshooting experience using tools such as browser network tabs, Chrome Debugging tools, Firebug, HTTPFox, and Charles Proxy
- Increase the efficacy of promotional effectiveness analytics, leveraging existing tools and/or recommending new ones
6
Skills For Senior Digital Analytics Analyst Resume
- Good understanding of HTML, JavaScript, web and apps tagging, debugging, Tag Management Systems
- Experience of selling projects in a consulting or consulting-like environment
- Experience in a digital analytics environment, spanning Implementation, Optimisation (A/B and Multivariate Testing), Reporting, Insight and Presentation
- Maintain and manage the relationship and resource prioritisation of internal and/or 3rd party suppliers including securing budget approval and managing spend
- Experience working across multiple disciplines and lines of business with varying understanding and appetite for data collection and behavioral analytics
- A proven ability to translate data into actionable insight with a track record of leveraging data to support commercial decision making
- Proven track record of establishing credible strategies provoking innovation and entrepreneurial outputs
- Experience applying aggregations, segmentation, statistics, clustering, to complex business problems
7
Skills For Director of Digital Analytics Resume
- Experience creating and supporting complex software in an Enterprise environment
- Experience in a high-volume E-Commerce environment working directly with leading web analytics tools such as Omniture, CoreMetrics or WebTrends
- Experience supporting A/B and multi-varient testing on large consumer websites
- Experience in creating and automating analytics reports
- A strong understanding of the development of A|B and multivariate testing platforms
- Proven success in managing and drving change in an anyltics-fcoused team
- Working experience in digital analytics, SEO, digital media or digital marketing
- Experience in SQL, manipulating large data tables and creating custom queries
8
Skills For Senior Digital Analytics Manager Resume
- 1+ Experience with leading testing tools - Adobe Target, Maxymiser, Monetate, Optimizely, etc
- Experience landing and cleansing large datasets
- Experience communicating with Digital, Marketing, Operations OR Business leaders
- Experience with on - demand reporting / analysis / business intelligence tools, including Domo, Tableau, etc
- Experience in marketing operations or marketing data and analytics
- Prior experiencing managing teams in multiple locations
- Experience in working with Global teams and managing external vendors
- Experienced in performing analysis and reporting via Digital Analytics platforms
9
Skills For Analyst, Digital Analytics Resume
- Assist in building out marketing channel effectiveness reports to look at brand awareness, brand engagement, and conversion
- Experience in digital measurement and analysis of consumer marketing / media channels
- Passionate about customer experience and how data can bring this to life
- Experience with digital media reporting tools and systems such as Adwords and DoubleClick
- Experience with statistical packages such as R, SAS, SPSS or other data mining tools
- Strong knowledge of other Publix business units, including their basic roles and responsibilities
10
Skills For Digital Analytics & Insight Manager Resume
- Experience writing SQL on Teradata, and Hadoop/Hive environments
- Experience working with Web and native Mobile app data
- Hands-on experience with the Omniture Marketing Suite, with particular focus on SiteCatalyst, Discover and Test & Target
- Relevant work experience as an analyst within the Adobe Marketing Analytics Suite or similar digital analytics solution
- Experience working with HTML5/CSS3 and associated best practices
List of Typical Responsibilities For a Digital Analytics Resume
1
Responsibilities For Digital Analytics Analyst Resume
- Demonstrates analytical skills and intellectual curiosity to answer questions and deliver analyses of high complexity
- Experience in defining strategy and setting up process including automation
- Experience in story telling using dashboards and visualizations
- Strong working knowledge and understanding of HTML, JavaScript
- Experience working web analytics or tag management projects
- Experience in the AEM 6.3 and Adobe Marketing Cloud highly desirable
2
Responsibilities For Digital Analytics Lead Resume
- Experience working in Corporate environment
- Relevant experience in – Digital Marketing, Digital Analytics & Web Analytics
- Strong knowledge and Exposure with Digital marketing tools & technology like - Adobe, Dynamic Tag Manager, Marketo, SFDC, Site Catalyst, Google Analytics
- Strong ability to persuade others using logical debate
- Strong ability to exhibit a natural curiosity when developing research
3
Responsibilities For Digital Analytics Developer Resume
- Point of contact for requirements around ad-hoc analyses of KBB.com and its businesses, working with division or group leads to prioritize such projects
- External campaign tracking experience, particularly for paid search, display, and email campaigns
- Advising and leading project teams on delivering on project objectives meeting financial targets
- Working with stakeholders to formulate testing plan, measurement and analysis of A/B and multivariate testing of kbb.com
- Gathering requirements from stakeholders of a multifunctional team to produce their required reports and sometimes continuously fine-tune reporting formats
- Leading the digital analytics team ensuring that the team is aligned with best-in-class practices
4
Responsibilities For Digital Analytics Intern Resume
- Working knowledge of API ( Application Programing Interface )
- Working with digital data in various facets: digital data gathering, aggregation, and optimization of communication to end-consumer
- Testing tools such as Adobe Test & Target, Autonomy Optimost
- Interpreting requests to deliver the appropriate metric with the necessary context
- Collaborating with sector Partners to identify sector (media, telecom, finance, consumer business) specific digital analytics needs
- Utilising sophisticated data management tools and analysis to develop actionable insights for our clients
- Managing relationships with third party technologies providers (such as Adobe, Unica etc.)
- Setting the Digital architecture required to capture customer activity on GEHC website
- Supporting the development of connected digital strategies and organizational services for our clients with use of cross-channel data and analytics
5
Responsibilities For Manager of Digital Analytics Resume
- Working with clients to gather requirements and understand cross channel, web analytics and optimization needs
- Using data-based insights to tell stories about website performances
- Evolve tagging requirements and fixes, ensuring existing tracking remains intact
- Deep knowledge of Excel functions and methods for manipulating, aggregating and presenting data in Excel
- Support Digital Marketing across the globe in implementing the right Adobe (or) Google Analytics tagging
6
Responsibilities For Senior Digital Analytics Analyst Resume
- A proficiency in working with structured data including, but not limited to: data schemas and taxonomies
- Support Marketing function on key KPIs / metrics in Digital Marketing
- Own Dashboarding and visualization of Digital data to communicate insights to the Marketing team
- Work closely with the Business Heads to continuously improve analytics tracking and reporting capabilities
- Participate in preparing earned and social media monitoring reports for clients
- Daily management and servicing of client based digital analytics and optimization projects, analytic and marketing consultation
7
Responsibilities For Director of Digital Analytics Resume
- 2) Deliver regular ongoing analysis and reporting (40%)
- Serve as “voice of the customer”, representing and reinforcing the customer ‘s perspective throughout the product realization cycle
- Comfortable driving teams and management to decisions; willing to push-back for information and answers
- Supports maintenance of analytics implementation, including working with providers to resolve technical issues
- Analyze data to develop understanding and create ongoing reports
- Design thinking and rapid prototyping techniques
- Implement appropriate coding and tagging
- Apply aggregations, segmentation, statistics, clustering, etc… to complex business problems using a multitude of disparate data sets and applications
8
Responsibilities For Senior Digital Analytics Manager Resume
- Attribution data platforms such as ClearSaleing or Visual IQ
- Knowledge of Omniture (Adobe SiteCatalyst) and Google Analytics reporting platforms
- Knowledge of Tag Management Systems including Google Tag Manager and Adobe Dynamic Tag Manager, etc
- A passion for web analytics and the design of proper analytics reporting
- Data visualization and corresponding tools such as Tableau
- Coordinate data ingestion feeds and web tag updates while ensuring data quality and accuracy
- Interact closely with developer teams during the design of web analytics solutions and frameworks.
- Evaluate current SEO performance of the sites and provide recommendations for improvements to the development and marketing teams
9
Responsibilities For Analyst, Digital Analytics Resume
- Manage audience segmentation and tool architectures to design and implement badges and processes in project managing Tealium's AudienceStream
- Near term strategic consultation and advanced modeling
- Drive development and adoption of on - demand integrated reporting & analysis of consumer behavior against stated goals and KPIs
- Executes digital measurement and reporting strategies that are aligned with best practices
- Execute deliverables utilizing Adobe Analytics, Domo, Excel, Business Objects, R, and other tools
- Work towards creating - “one business” digital view of customer for the organization
- Work towards increasing organizational visibility of customer related data/metrics
- Bachelors / Master in Computer Science Engineering / Information technology
10
Responsibilities For Digital Analytics & Insight Manager Resume
- In-depth knowledge of a Website & Mobile architecture, online business model, and online marketing strategy
- Create dashboards using owned web and social metrics
- Team player, with great work ethic and quick learning
- Self-motivated, not requiring significant managerial direction
- Knowledge of R Studio and the R Coding language, or ability to perform similar functions within similar statistical tools such as SPSS
- Advanced knowledge of Python coding, Microsoft Excel, and advanced ability to write SQL code
- Develop explicit testing procedures
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