Customer Category Manager Resume Sample
Alek Gutkowski
73894 Robin Land,
New York,
NY
+1 (555) 227 7751
Work Experience
Customer Category Manager
06/2016
-
PRESENT
Phoenix, AZ
- Understanding the “4 C’s of C-Store: Consistently demonstrates and proactively delivers a thorough understanding of consumer, category, competition and customer. Able to analyze and interpret data on the “4 C’s” to find opportunities and effectively grow the Mondelez business
- Translating insights into executable plans - Comfortable working with complex and sometimes ambiguous data. Can extract simple, penetrating, actionable insights (the ‘so what?’) from multiple sources of information and communicate these in an engaging and impactful manner with customers in order to generate decisions and actions
- Internal & external collaboration - Can deliver big commercial outcomes using category levers and lead an agenda with a customer to a new level of collaboration and mutual growth
- Sales Process: Aligning with customers by using a strategic and consultative sales process to understand customers’ needs and exceed their expectations while growing each customer’s and Mondelez’s business
- Finance and Profitability: Integrating sales skills with knowledge of financial data and profitability requirements to increase the cost-effectiveness and economic performance of Mondelez and the customer’s business. Consistently identifies profitable opportunities for Mondelez
- Understanding the “4 C’s: Consistently demonstrates and proactively delivers a thorough understanding of consumer, category, competition and customer. Able to analyze and interpret data on the “4 C’s” to find opportunities and effectively grow the Mondelez business
- Coaching and Leading four direct reports
- Continuing to evolve our Category Strategy
Lead Customer Category Manager
07/2010
-
05/2016
Dallas, TX
- Take lead in identifying and presenting new opportunities to Senior leadership team
- Lead Range Review process with Key customers
- Proactively develop Customer, Category and Consumer insights to deliver successful strategies and input into Annual Operating Plan
- Collaboration with key Strategic customers to drive growth initiatives
- Working with key stakeholders to develop pricing and promotional strategies
- Turning insights into actionable recommendations
- Leading our Go To Market strategy
- Works internally with broad cross functional team in customer service, retail, shopper marketing, product supply and HQ sales planning
Assoc Customer Category Manager
06/2007
-
04/2010
Boston, MA
- Externally collaboration with Walmart buyers and operators and retail broker organization
- Responsible for maintaining files and business documentation as directed by Kraft Heinz Policy & the CBT to thoroughly document business
- Aligns with the Cross Functional eCommerce Team to interpret the Market Performance KPI’s and translate the market data for delivery to thecustomer
- Work closely with Sam’s personnel on deal sheets, pricing changes, item set-up, data sync
- Work with CPFR analyst to forecast production utilizing Sam’s data and event calendar
- Develop relationships with key customer decision makers to favorably influence and enhance MDLZ’s competitive position
- Biscuit Gross Revenue Shipment
- Biscuit & Confectionary Consumption & Share
- Checkbook balance and trade management
Education
Strayer University - Huntsville Campus
2002 - 2006
Bachelor's Degree in Business
Professional Skills
- Contribute to headquarter NPD meetings by representing the customer’s viewpoint to improve the effectiveness and applicability of the final go to market strategy
- When conducting specific shopper research through test & learn at CVS, set performance targets and proactively identify 4P opportunities based on in-depth understanding of the customer’s capability, position in the market and willingness to execute
- Proven analytical skills & ability to successfully integrate different streams of information into sound propositions
- Strong analytical skills; able to analyze customer, consumer and category data and make business building decisions based off of this analysis
- Utilizes partner platforms effectively to manage data, obtain reporting, and deliver strong execution
- Strong sales background with an excellent understanding of business processes and CDO systems (SHARP, KOSTARS, Nielsen)
- Have exceptional customer interaction skills
How to write Customer Category Manager Resume
Customer Category Manager role is responsible for finance, business, travel, commercial, analytical, reporting, retail, auditing, analysis, planning.
To write great resume for customer category manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Customer Category Manager Resume
The section contact information is important in your customer category manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Customer Category Manager Resume
The section work experience is an essential part of your customer category manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous customer category manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular customer category manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Customer Category Manager resume experience can include:
- Strong skills in Excel, Space Management and PowerPoint applications
- Manages effective trade funds spending within budget
- Develops effective and efficient merchandising that maximize ROI
- Strong knowledge of JDA Space Planning software
- Experience in Sales / Marketing / Category / Field Sales
- Trade ROI/ Trade Effectiveness, Unsalable, & Net Revenue
Education on a Customer Category Manager Resume
Make sure to make education a priority on your customer category manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your customer category manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Customer Category Manager Resume
When listing skills on your customer category manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical customer category manager skills:
- Experience in effective customer management and selling to achieve objectives
- Strong background in customer category management experience required
- Previous experience in coaching, mentoring or line management required
- 5-years experience in either FMCG, Top ten national retailer or client facing in blue chip data provider (eg. Extra Care, Emnos, 8451 Loyalty Data / Nielsen)
- Experience as an analyst, within merchandising, eCommerce, or technology
- Experience in retail selling
List of Typical Experience For a Customer Category Manager Resume
1
Experience For Lead Customer Category Manager Resume
- Lead, manage and evaluate customer range reviews delivering the Picture of success framework
- Provide influencing category insight through regular performance reviews both internally & externally
- Build Trusting Customer Relationships
- Collaborates with retailer in support of consumer & shopper insight application, utilizing market and competitive trends
- Interstate travel is required - average 12 times a year
- Basic knowledge of a P & L, and financial acumen
2
Experience For Customer Category Manager, CVS Resume
- Channel knowledge (P & C) - desirable, but not essential
- High level of analytical and numerical ability required
- Multi task projects and organise data into breakthrough ideas and insights
- Lead, develop and manage the 'executive' resources to ensure timely and accurate support across the team. Ensure appropriate development and performance plans are agreed and supported
- Lead customer category input in ICP process
- Build external customer networks and relationships to drive Nestlé credibility
- Execute the Picture of Success externally in our customers
3
Experience For Assoc Customer Category Manager Resume
- Support Sales Team with key shopper insights to better influence our customers (customer sells/ad hoc)
- Exposure to Dunnhumby/I2C/Precima or other retailer paned data desirable
- Work with the Customer Category and Shopper Lead to develop high-performing category management behaviours, toolkits, systems, capability and team environment within the Customer Category team
- Exposure to Dunnhumby/I2C/Precima or other retailer paned data required
- Conducts category analysis by utilizing current consumer and category insights and KPI Reports. Analyzes the category, the customer and the consumer information to make strategic business building decisions
- Leverages analytical support to understand customer/category implications of the information presented
- Recognizes opportunities to grow share / profitability with the customer
- Evaluates post event analytical support to determine profitability and ROI of trade funded events – determines areas for improvement and increased trade efficiencies
- Collaborates with the customer to continually refine future plans
4
Experience For Customer Category Manager, Special Markets Resume
- Ensures timely and efficient resolution to Customer deductions
- Reviews KPIs to determine necessary action steps to improve category
- Leads the resolution of post audit deductions (with administrative support when appropriate)
- Build external customer networks and relationships to drive Nestlé credibility with our customers
- Execute the Nestlé Point of Purchase strategy in your customer
5
Experience For Senior Customer Category Manager Resume
- Lead, manage and evaluate customer range reviews
- Deliver internal KPIs on distribution and share of space and feed into the monthly business process
- Provide insight for our field teams to support in store execution strategies and targets
- Support the sales team with key customer insight to help influence externally
- Integrate and delivery coordinated sales programs to the customer
- Build revenue and share by applying category management principles and business analysis best practices to identify key category drivers and implementing business recommendations to drive Mondelez and customer growth
6
Experience For Customer Category Manager, Home Centers Resume
- Plan, estimate and manage the Revenue Estimates on a Monthly, Quarterly and Half basis
- Develop relationships with key customer decision makers to favorably influence and enhance Mondelez's competitive position
- Act in team role with Customer Business Manager, Retail Sales Manager and Region Management to maximize franchise growth
- Collaboratively develop customized programs with the customer by leveraging Mondelez's "One Company" scale. Create synergies in the Mondelez portfolio of products and utilize the flexible supply chain to drive customer profitability and drive Mondelez revenue, consumption and share
- Manage new item sell in and distribution
- Review Customer Profit & Loss report and other Key Performance Indicators to determine necessary action steps to improve category profitability
- Deliver internal KPIs on distribution and share of space to feed into the monthly business process
7
Experience For Seasonal Customer Category Manager Resume
- Provide insightful analysis, using our key data sources, for our annual Integrated Commercial Planning and Market Strategy Planning shaping recommendations on market share projection over the course of our short and long term plan
- Manages communications with Supply Chain ensuring accurate, timely forecast and order management
- Build customer relationships across multiple areas at the customer’s organization, inclusive of, but not limited to
- Leverages key shopper trends and insights relevant to the category
- Analyzes category, competitive and market trends (syndicated data)
8
Experience For Customer Category Manager Resume
- Develops and drives assortment and space optimization at the retailer
- Develops Category Business Plans with internal Sales team
- Develops and presents Customer Category Reviews/Business Reviews, Top-to-Top presentations and New Item presentations (Core and Innovation), with the support of various team members
- Develops insight-based recommendations based on analysis of space management (e.g., assortment), sales, distribution, pricing and promotion to help drive consistent sales recommendations
- Provides ongoing reporting and scorecarding to both retailer and Sales teams
- Manage and develop professional direct report
- Translates BU priorities into a comprehensive JBP for the planning period. Collaborates with Customer to ensure compliance and performance on agreed upon strategies / tactics
- Graduate calibre desirable
- Ensuring that we are our customer’s most trusted advisor – first port of call and most valued source of insight on getting the category fundamentals right. We are recognised for our collaborative relationships, powerful insights, clear and future-focussed category strategies and category expertise. This drives a competitive advantage for Diageo
List of Typical Skills For a Customer Category Manager Resume
1
Skills For Lead Customer Category Manager Resume
- Manage trade funds to develop effective and efficient merchandising; resolve deductions
- Strong knowledge of Syndicated Data (Nielsen/IRI, Panel Data, A&Us)
- Track, evaluate and create recommendations to optimise promotional effectiveness for our customers
- Experience required 2 years ++ Category Management
- Track, evaluate and create recommendations to optimise promotional effectiveness in our customers
- Strong customer influencer required
- Previous customer category management experience required
- Previous experience with IRI/Nielsen and Kantar required
2
Skills For Customer Category Manager, CVS Resume
- Previous shopper marketing or sales experience desirable
- Track, evaluation and create recommendations to optimise promotional effectiveness in our customers
- Merchandising, Digital Marketing, Merchandising and the
- Willing to travel 10-20% (if applicable)
- Track operational reporting and ensure issues and exceptions are being reacted to with urgency
- Execute the Nestlé Point of Purchase strategy across our customers ensuring it is delivering on expectations
- Work closely with our UK Confectionery team ensuring alignment is always achieved across everything we do
3
Skills For Assoc Customer Category Manager Resume
- Work closely with our UK Beverage team ensuring alignment is always achieved across everything we do
- Lead, execute and manage with our customer partners, the range reviews delivering category growth
- Adheres to auditing policy and procedures
- Lead customer category input into the commercial planning process
- Collaborate with Category Planners or Division CSP Team to design and implement customer-specific programming
- Adhere to Auditing Policy and Procedures
- Lead the customer category input into the commercial planning process
4
Skills For Customer Category Manager, Special Markets Resume
- Provide insight for our field teams to support in store execution strategies and targets being achieved
- Present insightful market share updates including analysis on shopper KPIs for key meetings within the monthly and quarterly business cycle
- Provides on-going post promotional analysis for retailer
- Manages operating costs
- Manage Operating Costs
- Proficient in Planogram software (JDA Prospace, Apollo)
- Acts as the expert on partner eCommerce portal and technology platforms
- Internally develop and lead the Nestlé Picture of Success model cross functionally
5
Skills For Senior Customer Category Manager Resume
- Provide category insight through regular performance reviews both internally & externally
- Build external customer networks and relationships
- Support Sales Team with key shopper insights
- Build customer relationships across multiple areas at the customer’s organization, inclusive of, but not limited to Merchandising, Digital Marketing, Merchandising and the Social Channels
- Provide analytical and presentation support for Customer Business Managers (CBMs)
- Works with trade and the eSegment to implement methods that assist our customers in effectively and creatively winning with consumers, shoppers, end-users, and purchasers through promotions, packaging and merchandising
- Analyze category & Kellogg's performance at customer level and recommend appropriate action plans
- Conduct regular category reviews with the customer and establish plans to improve category performance & Kellogg's market share
- Support the snacks & breakfast heads of category to understand customer's stakes providing added value through customer expertise and contributing to build Kellogg's category expertise
6
Skills For Customer Category Manager, Home Centers Resume
- Experience in customer management, account management, and/or retail sales management for a CPG company
- The ability to build strong relationships, both internally and externally
- Expertise in applying Mondelez tools to execute role, including TPM certification
- Conduct regular range reviews and recommend optimum assortment - within objectives & guidelines set up by head of category - to maximize category sales
- Recommend merchandising plans to customer consistently with Kellogg's merchandising vision & policy. Develop with customer merchandising plans per skus and per type of store. Brief sales force & supervise implementation for the banner
7
Skills For Seasonal Customer Category Manager Resume
- Create and execute insight lead customer initiatives to grow Categories
- Contribute with KAM to improve promo efficiency
- Strong analytical skills; Use and understanding of syndicated data; develop comprehensive business plans by analyzing category and brand performance and influences customer to achieve category objectives.Willing to travel 10-20% out of the area
- Willingness to travel 15-25% (alter by role)
- Extensive knowledge of category and/or Mondelēz portfolio specific to category
- Passion for the FMCG sector
- Be proficient in Spaceman, Nielsen Answers, Dunnhumby, and Kantar World Panel Online
- Be able to act as a true insight partner with our customers
8
Skills For Customer Category Manager Resume
- To be a trusted customer category expert both internally and externally to provide actionable recommendations to drive Nestlé and our customers growth
- To Work with the Customer Category and Shopper Lead to develop high-performing category management behaviours, toolkits, systems, capability and team environment within the Customer Category team
- Guaranteeing we have a long-term category development vision that is closely aligned to our Customers’ objectives. We know how to influence and get things done within our customers, ensuring we can make our category plans a reality
- Making sure we continually evaluate category performance and how it responds to all category levers, and consistently use this to improve the category plan and maximise growth
- Multifunctional commercial experience including: sales/commercial planning/category development/insight
- Line management experience is preferable
9
Skills For Lead Customer Category Manager Resume
- Ultimately, we drive our customers’ sales – and Diageo’s
- Ensuring that we are our customer's most trusted advisor - first port of call and most valued source of insight on getting the category fundamentals right. We are recognised for our collaborative relationships, powerful insights, clear and future-focussed category strategies and category expertise. This drives a competitive advantage for Diageo
- Guaranteeing we have a long-term category development vision that is closely aligned to our Customers' objectives. We know how to influence and get things done within our customers, ensuring we can make our category plans a reality
- Ultimately, we drive our customers' sales - and Diageo's
- Deliver competitive advantage by driving retailer category growth surpassing their targets through influencing customer category strategies based on superior analytic excellence
- Act as holistic category consultant delivering actionable insights to the buyer through a thorough understanding of the shopper, market and category
- Assist and influence buyer on developing direction and strategy of the category
- Build long-term relationships with the customer through Category Management excellence and trust
10
Skills For Customer Category Manager, CVS Resume
- New Item Speed to Shelf
- A senior Manager ready for a step-up
- Responsible for maintaining files and business documentation as directed by Kraft Policy & the CBT to thoroughly document business transactions with the customer
- Provides updates to management on competitive activity (Customer and in the Market), Customer specific strategy changes, key marketplace updates and other business Related activities
- Exposure working with syndicated data
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