Crm Executive Resume Sample

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Mayra Adams
8291 Chesley Run,  New York, NY
+1 (555) 980 6581

Work Experience

Senior CRM Executive
02/2016 - PRESENT
Boston, MA
  • Support and coordinate the retention strategy in junction with the Customer Retention Manager by utilising the full mix of communication channels on offer – email, direct mail, in-order documentation, customer care and personal shopping
  • Manage end-to-end campaigns and established CRM programmes: Planning, gathering requirements from all stakeholders, briefing production teams, preparing audiences, collating and communicating feedback and project updates
  • Set KPIs to measure campaign results, drive insights and recommendations and communicate it clearly and accurately back to the business to inform future iterations for campaigns
  • Ensure all projects are delivered in a timely manner within the approved budget
  • Continuously think of ways to automate campaigns and reports and simplify processes
  • Work closely with the Customer Facing Teams for all joint retention campaigns
  • Support the Senior CRM Manager with planning and forecasting across strategy and budget development
Email Marketing & CRM Executive Login to Save This Vacancy
06/2012 - 12/2015
Dallas, TX
  • Assist in the development forecasts which encompass acquisition, conversion, growth and retention
  • Develop the customer journey for all key customer segments
  • Manage end-to-end campaigns: Planning, gathering requirements from all stakeholders, briefing the editorial and creative teams, pulling audiences, collating and communicating feedback and project updates in the most efficient way
  • Manage Emails automated and CRM Promo campaigns
  • Manage all direct mail activity from mailing house management, list pulling and data cleansing, setting KPIs and post activity analysis
  • Work with all internal departments and oversee delivery of on/off-site content to support CRM campaigns and initiatives
  • Set KPIs to measure campaign results, drive insights and recommendations and communicate it clearly and accurately back to the business
  • Use data sources to provide a 360° view of THE NAP customer
International CRM Executive
07/2006 - 04/2012
Houston, TX
  • Implement analytics to identify profitable segments and measure segments migration, customer retention and impact on revenue
  • Think of innovative ways to target and reward our customers
  • Think of ways to improve ROI in all CRM initiatives
  • Work closely with the Customer Facing Teams (Personal Shopping and Customer Care) for all joint retention campaigns
  • Work closely with the Senior CRM Manager on developing initiatives to retain and increase the value of our Top clients
  • Experience in CRM or direct marketing
  • Experience in the retail sector is distinct advantage


Briar Cliff University
2001 - 2006
Bachelor's Degree in Marketing

Professional Skills

  • Outgoing - strong people skills and able to build relationships with key stakeholders around the business
  • Strong problem-solving skills are essential, along with an ability to manage a varied workload, to tight deadlines
  • Experienced in analysing and reporting on KPI’s across campaigns, and providing recommendations for increased performance
  • Related working experience
  • Experience of using ESP
  • At least one years’ experience working in a CRM team at a fast paced organisation
  • Experience in CRM/ retail industry; beauty industry in preferable

How to write Crm Executive Resume

Crm Executive role is responsible for design, reporting, auditing, retail, digital, media, education, planning, analysis, marketing.
To write great resume for crm executive job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Crm Executive Resume

The section contact information is important in your crm executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Crm Executive Resume

The section work experience is an essential part of your crm executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous crm executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular crm executive position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Crm Executive resume experience can include:

  • Experience with Exact Target
  • Mentoring and line management: of Digital Marketing Assistant
  • Working with CRM manager to deliver a market leading CRM programme
  • Reporting: Manage / oversee CRM Reporting
  • Understanding of data regulations
  • Working closely with key business stakeholders to gather requirements for new campaigns or projects, and driving both development and deployment

Education on a Crm Executive Resume

Make sure to make education a priority on your crm executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your crm executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Crm Executive Resume

When listing skills on your crm executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical crm executive skills:

  • Exceptional communication skills (both written and verbal) – copy writing experience required
  • Confident and experienced data analyst – experience with Exact Target or similar
  • Solid analytical background in propensity modelling, customer profiling & targeting, direct mail & email campaigns
  • Experience with Photoshop / other
  • Demonstrable experience managing CRM communications including email and audience build
  • Experience managing multiple projects to completion under concurrent, rigorous deadlines in a fast-paced environment

List of Typical Skills For a Crm Executive Resume


Skills For Senior CRM Executive Resume

  • Segmentation: Planning and building audiences for variety of marketing communications including for use in paid media
  • Ownership of programme reporting and analysis to help shape and determine campaign planning and optimisation
  • Analytical - a deep understanding of data analysis and reporting, and the ability to turn results into actions
  • A creative flair for campaign planning and execution as well as collaborating with others
  • Manage key product replenishment program: Sampling/touch programs(DM/SMS)/Result review
  • Initiate re-purchase program privileges, benefits according to retail calendar
  • Develop China VIP database by riding on 3rd party brands’ cooperation, etc…
  • Work to tight deadlines, whilst still delivering high quality results
  • A passion for Marketing

Skills For Email Marketing & CRM Executive Login to Save This Vacancy Resume

  • Organised and proactive approach to solving tasks
  • Drive customer awareness of Betfair’s services and products via education and promotional activity, maximising customer engagement
  • Work with the Optimisation Manager to maximise the team’s use of all available marketing technology in order to drive continuous performance improvement
  • Local Loyalty program development and coordination
  • Plan and execute monthly consumer touch program: DM and Mobile

Skills For UK CRM Executive Resume

  • Plan and execute yearly Mileage Program: Plan/stock control/store communication/promotion support/consumer communication(DM/SMS)
  • Provide consumer insight and suggest CRM campaigns to support sales
  • CRM monthly or ad-hoc analysis
  • Increase the VIP database by new recruitment campaign and reach the target numbers per year
  • Monitor and analyze the performance/ influence of VIP program on monthly basis
  • Developing a deep understanding of the customer lifecycle, audiences and ultimately behaviour and then working across departments to support content creation, campaign management and multichannel integration to drive repeat purchase
  • Development of lifestage and behaviourally automated emails with the CRM manager

Skills For International CRM Executive Resume

  • Proactive - has the drive to test new ideas, challenge what we do and implement change
  • Self-motivated - driven to achieve results
  • Friendly, personable and positive – ‘half-glass full’ attitude!
  • University-level education or equivalent
  • English language fluent written and oral essential
  • A love of retail is beneficial but not essential
  • Open-minded, flexible and positive attitude with a willingness to learn, embrace new technologies and drive business change

Skills For Egaming CRM Executive Resume

  • Build and execute tests to develop our understanding of what content and offers best engage our customers. Ensure we use what we’ve learned to shape future campaigns
  • Data: Work with Head of Digital Marketing on data management, taking responsibility for monthly auditing of new customer records, identifying missing data and working to trouble shoot
  • Strategy: Working with the Head of Digital Marketing to develop CRM strategy
  • Passion for live music

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