Country Marketing Manager Resume Sample
Daryl Abernathy
23202 Walter Roads,
Philadelphia,
PA
+1 (555) 269 6620
Work Experience
Country Marketing Manager
06/2017
-
PRESENT
Philadelphia, PA
- Responsible for managing external agencies to ensure a best-in-class and cost effective execution of the required services
- Manage the local Merchandiser/s – how they are deployed and oversee quality of execution and provide coaching and feedback as required
- Build the country marketing organization be able to deploy the marketing activities focus on product offers, segments, channel/partner program and marcom activities
- Responsible for directing the development of an integrated Marketing plan for Italy aligned to the regional Central Marketing plan and supporting local growth initiatives targeting customers in key industry segments
- Work with the Italian sales organization to support shift from product-centric outreach to integrated market segment activities
- Drive segment organization in Italy to deploy and implement the 360 segment approach for the targeted segments, in alignment with the EMEA segments managers
- Build on persona development work to implement an integrated inbound marketing contact/enquiry management process that aligns with EMEA strategy and processes and oversee lead management processes across the sales and marketing function to ensure lead dissemination, routing and management is handled in the most efficient and effective way
- Drive the Italian content marketing and PR strategy, working closely with the EMEA marketing communications team, to raise awareness of Eaton with targeted customers, tying legacy brands and products together into a one-Eaton offering, integrated within the company’s segment approach
- Tight fiscal management of all marketing budgets to maximize return on investment. Handle the quarterly budget review with central marketing
Country Marketing Manager Sweden
11/2012
-
12/2016
Detroit, MI
- Utilize central reporting dashboard to demonstrate return on marketing investment and ensure continuous improvement in all marketing communications activities
- Support a culture of continuous improvement and share impact of all Italy marketing programs and activities with wider EMEA team to support development of functional excellence
- Gather and analyze specific local customer / area market information, Competitor analysis (e.g. win-loss analysis for region or country) & country volumes & share
- Management of the Italian website content to align with EMEA strategy and meet key performance metrics (visitor and engagement)
- Oversee all Italian trade PR activities and issues management including management of agencies and central measurement system
- Work with the Italy sales director to build a country strategy
- Lead Marketing planning, execution and measurement, considering all routes to market, directly into customers and via sales channels
Country Marketing Manager Benelux
01/2008
-
06/2012
Chicago, IL
- Drive integrated end-user marketing demand generation activities to address specific marketing segments and a strong usage of Digital Marketing
- Owns the requirement for specific content implementation assets, messaging and tactics for the Marketing Campaigns
- Owns the Lead Management Process, Communication, Training and Follow up. Regular reporting on Metrics (MQL, SAL, SQL), Pipeline Creation
- Interlocks with local management team, sales, architectures and Global Virtual Sales team to align marketing with sales goals
- Develop the event strategy – organize Cisco participation in 3rd party conferences/events and support in local events
- Align with North PR to manage local PR activities
- Manage external vendor agencies for web development/production/events/campaigns
Education
Eastern University
2003 - 2007
Bachelor's Degree in Business
Professional Skills
- Demonstrates strong executive influence skills
- Excellent communication and interpersonal skills, with an emphasis on active listening
- Presentation skills required. Deep understanding of the effectiveness of different marketing communication vehicles
- Have a clear understanding and proven experience of PR and social media management
- Influence and consensus building skills.
- Business management, interpersonal, presentation and facilitation skills.
- Fluency and language skills in English are needed
How to write Country Marketing Manager Resume
Country Marketing Manager role is responsible for digital, marketing, languages, english, retail, training, research, media, messaging, automation.
To write great resume for country marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Country Marketing Manager Resume
The section contact information is important in your country marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Country Marketing Manager Resume
The section work experience is an essential part of your country marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous country marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular country marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Country Marketing Manager resume experience can include:
- Consolidates and prioritizes needs and communicates to Sub-Regional Marketing Head and Regional Marketing Teams
- Wide experience of demand generation tactics including digital marketing and social marketing automation
- Knowledge and experience in marketing strategy, planning and execution.
- Demonstrated ability to develop and adapt marketing content tailored to engage specific personas
- Work with regional brand marketing lead to deliver insights for the territory and measure effectiveness of campaigns via set KPI’s
- Experience in Marketing function
Education on a Country Marketing Manager Resume
Make sure to make education a priority on your country marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your country marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Country Marketing Manager Resume
When listing skills on your country marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical country marketing manager skills:
- Marketing experience in a relevant business with transferable skills and experience (media owner, tech company, agency etc)
- Good organization and budget management skills
- Excellent stakeholder management experience with working across global matrix organizations. Ability to influence at all levels
- Fluency and language skills in Dutch and English are essential
- A skilled communicator: listening, writing, speaking
- Marketing experience in brand building / product marketing
List of Typical Experience For a Country Marketing Manager Resume
1
Experience For Country Marketing Manager Sweden Resume
- Molecular Diagnostic experience desirable
- Generation of local Case Studies, aligned to Campaigns and sales goals
- Experience in marketing for high-tech companies of which at least 5 in management positionsProven success in managing in a matrixed organization and working with virtual teams
- Industry and Customer knowledge relevant to Autodesk target markets is an advantage
- Be the ‘brand voice’ of the region within meetings with accounts
2
Experience For Senior Country Marketing Manager Resume
- Achieve lead generation (volume and quality) targets to deliver revenue growth
- Recommend and align with brand directors key choices of consumer DMI allocation
- Manage the successful implementation of the plan within the defined budgets & timelines
- Work closely with the local field force to ensure best-in-class execution in-store
- Share best practices within EMEA
3
Experience For Country Marketing Manager Benelux Resume
- Work closely with local account managers and EMEA functions (Category leaders, finance, supply, trade marketing) to drive a high quality marketing execution online and offline
- Developing and owning UK strategic content plan and content calendar, working closely with other UK CMMs and key cross-functional partners – UK, EMEA and global
- Partnering with our internal creative agency (The Guild), our subject matter experts (e.g. measurement, verticals) and our product marketing teams to ensure we have the right messaging integrated throughout all our activities, for the right audience at the right time
- Leading on other video content development, including owning and building out our newly launched ‘Through the Lens’ video series (working with agencies/our internal creative team)
- Surfacing and celebrating great work across the UK industry in innovative, scaled and impactful ways
- Develop thought-leadership materials designed to enhance our advertisers', agency partners' and the industry's understanding of online marketing
- Develop and execute a calendar for events, sponsorships and speaking opportunities - transforming Facebook's industry presence in Singapore
- Proficiency in Microsoft Office suite is essential
4
Experience For Country Marketing Manager FR Resume
- Report to Commercial Operations France, Belgium & Iberia Teams at regular intervals
- Fluency in French and Spanish
- Develop and execute marketing strategy partnering with sales and other cross functional partners in Singapore. Create innovative content that can be used by our sales teams to generate new business, educate clients/partners on new products/features and engage clients/partners on innovative ways to drive awareness/sales via new marketing techniques
- Regularly reviews the work of less experienced team members
- Responsible for regional and global execution
- Management and maintainance of customer and prospect databases
5
Experience For Country Marketing Manager MEA Resume
- Lead the overall country strategy and plan with regards to communications, events, campaigns, etc
- Work closely with key internal teams (sales teams, global and local marketing, solutions marketing, and technical experts) to provide a holistic country-marketing plan
- Development and Execution of marketing programs and campaigns; using Global & EMEAR campaigns as well as rolling out local campaigns by scaling through partners and ensuring return on investment
- Lead generation and management: growing the activity in targeted customer segments within and ensuring the proper mechanisms are in place for capturing optimal return on investment
- Segment – partner with Sales to settle segment priorities for Commercial, Private and Public Sector to drive the country business
6
Experience For HCo Country Marketing Manager Resume
- Ensuring that Cisco improves promotional campaign opportunities (including conferences, seminars, research, sponsorship etc.), evaluating and tracking
- Management and allocation of country marketing budgets along with partner marketing funds
- Work closely with key internal teams (sales teams, global and local marketing, and technical experts) to provide a holistic country-marketing plan
- Revenue marketing – deliver the SQL and bookings targets agreed with the Eastern Europe Marketing Leader
- Drive usage and adoption of Partner Marketing Central (PMC) portal
- Oversee, provide direction and establish a lead qualification and distribution process for both Cisco and Partners
- To be a Member of the East & West Africa Country Management Team
7
Experience For Country Marketing Manager Resume
- Development and execution of marketing programs and campaigns; using Global & EMEAR campaigns as well as rolling out local campaigns ensuring return on investment measurement
- Lead generation and management: growing the activity in targeted customer segments and ensuring the proper mechanisms are in place for capturing optimal return on investment
- Marketing budget management and allocation
- To be a Member of the Dutch Country Management Team
- Identifies needs and opportunities through external and internal analysis
8
Experience For Country Marketing Manager Sweden Resume
- Partners with sales and local technical teams to identify growth opportunities and target accounts
- Leads Marketing efforts to commercialize new innovations and products to drive profitable growth, through partnering with Local and Regional Technical & Marketing Teams and Sales
- Work closely with the local management to ensure alignment with the business plan
- Work closely with the local team, agencies, and partners to integrate and leverage channel partners communication tools
- INSIGHT: Develop country operator and trade customer insights & foresights and package these appropriately to feed into category strategy
- Combine strategy and execution is key, not one or the other. Both
9
Experience For Senior Country Marketing Manager Resume
- Work in a team environment with the ability to facilitate cross-group collaboration
- Country knowledge ideally in the Data Centre market. End customer and Channel
- Up-to-date knowledge of the latest news & trends in the Enterprise tech industry
- Partners – define partner strategy with the Commercial Lead and in-country Partner Marketing Manager to handle partner marketing funds (including virtual wallet), to support overall engagement plan specifically marketing knowledge and execution within the partners
- Regional event management
List of Typical Skills For a Country Marketing Manager Resume
1
Skills For Country Marketing Manager Sweden Resume
- Organizational and project management skills. Highly skilled when it comes to working cross-functionally and building relationships with key stakeholders
- Experience in developing and producing marketing programs and developing and driving strategic positioning and messaging, etc
- Deep understanding of the effectiveness of different marketing communication vehicles
- Experience in managing a complex marketing content calendar
- Thorough understanding of Dell business priorities, strategy and direction Thorough understanding and management of customer business needs and expectations
- Enjoy developing creative content and stories to engage strongly with media, communities and influencers
2
Skills For Senior Country Marketing Manager Resume
- In-depth digital and social media marketing experience
- Experience working with cross-functional teams in a dynamic, matrixed environment
- EXECUTION: Ensure excellent execution of the Marketing Plan to operators
- Trade marketing experience
- Work with the local account managers to define the marketing activities required for each priority account plan
- Strong Fluent English (written & spoken) and Turkish; ability to be a genuine spokesperson for Turkey and be representative in EMEA
- Event management experience is required
- Being the Marketing Ambassador for Sweden and represent the marketing needs of that country and routes to market towards North
- Leading the Marketing operations, activities and initiatives for Eaton’s Electrical Sector in Italy
3
Skills For Country Marketing Manager Benelux Resume
- Creating briefs for media, senior management speaking opportunities
- Training of regional sales teams on key marketing tools and methodologies as required
- Marketing / Channel and /or Trade background
- Running integrated campaigns brought to life on a variety of platforms and through different media
- Planning of Regional campaign strategy in accordance with regional business and sales targets
- LEADERSHIP AND ENGAGEMENT: Ongoing development of local marketing team, represent marketing on the local Management Team and be a key member of this team
- Interface with functional groups/stakeholders; including product marketing, design team, sales, operational leadership etc
- Work closely with Head of Marketing and Regional Director to ensure that the local marketing plan is aligned within the regional team
4
Skills For Country Marketing Manager FR Resume
- Be an active team member in relation with business planning and forecasting processes
- Drives Cisco brand positioning with appropriate marketing mix in the local end-user market
- Responsible for achieving customer engagement KPI’s including leads
- Leads broader Americas’ Marketing projects according to requirements
- Develop and agree with relevant constituencies the local sparkling & still marketing plans to deliver on BP targets
5
Skills For Country Marketing Manager MEA Resume
- Digital – define and execute a digital strategy across the marketing and communications plan. This encompasses social media, media buying, and digital presence
- The creation and deployment of a consistent set of pricing policies, pricing tools and price management metrics
- Develop, communicate and execute on the marketing plans and vision in France, Belgium & Iberia together with the EMEA Portfolio Marketing teams
- Deep knowledge of the advertising/marketing industries in Singapore
- Develop/implement the product marketing strategy for the local suite of CDK products in conjunction with the Product Marketing Manager(s)
- Comprehensive understanding of the local retail Turkish market
- Innovation center / Country Digitization Acceleration – define and implement marketing plans for the innovation activity within the country
- Handle agency selection, performance, and day-to-day management working with the Marcom team in EMEAR and country
- Communicate the marketing plan to the key stakeholders
6
Skills For HCo Country Marketing Manager Resume
- CHANNEL & CATEGORY STRATEGY:Develop country marketing strategy and plans
- COMMUNICATION AND ACTIVATION: Lead team in the development of relevant marketing campaigns and activation across all relevant touch points
- Drives C-level engagement and branding aligned to North BEETLL (Brand, Executive Engagement, Thought Leadership and Loyalty) plan
- Acts as main point of contact for the Americas’ Sales organization for all Canada marketing matters
- Recruit, retain and develop the best marketing talent and form an engaged team
- Provide thought leadership and local perspective to WEBU on the development of central sparkling IMC campaigns and initiatives
- Implement & manage creative pre-launch, launch and momentum communications campaigns (Marketing, PR & Social Media)
7
Skills For Country Marketing Manager Resume
- Manage Local PR and Social Media communications planning and execution, hand in hand with the PR and Social agency in Turkey
- Responsible for budget planning and control for all PR and Social activities
- Creative, forward-thinking marketer
- Operator and chef understanding
- Work with the EMEA category heads, EMEA Trade Marketing and EMEA Communications teams to formulate category plans
- Track record of working well in cross functional teams
- Fluency in video marketing
- Lead development of the France, Belgium & Iberia marketing budgets for business plans in respective area of responsibility
8
Skills For Country Marketing Manager Sweden Resume
- Develop/implement the marketing communications plan
- Creation and management of marketing campaigns linked to local business initiatives
- Work closely with the Partner Account Managers and Commercial Sales Country Leader to build, use, and execute the partner marketing plans
- Define and prepare the joint marketing plans with each P+ Partner as part of the overall business plan and country objectives
- Energetic, bright, dynamic and creative
- Highly organized able to work well with people at all levels in the organization.
9
Skills For Senior Country Marketing Manager Resume
- Proficiency in MS Office and Windows-based computer applications.
- Flourish in a highly matrixed organization
- Set up and coordinate event programs to introduce Lenovo strategy and solutions – EMEA driven and local activities
- Support EMEA organization in the execution of relationship customer programs – study tours, demo events, etc
- Create and maintain co-operative relations with Product and 4P team at local level and within EMEA
10
Skills For Country Marketing Manager Benelux Resume
- Marketing collateral and sales tools - Understand the sales process and deliver all the necessary collateral and tools, taking into account the varying audiences
- A high level of energy, dedication, and a real passion for results; the ability to meet deadlines and handle numerous projects at once
- Work in a team environment and facilitate cross-group collaboration
- Collaborate, lead and work under pressure in a dynamic matrix organization
- We are looking for a “driver” that can be a “trusted advisor” for anything marketing related towards the Dutch management team and the broader Dutch organization
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