Communications & Marketing Resume Sample

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Work Experience


Director of Communications & Marketing
08/2015 - PRESENT
Chicago, IL
  • Develop and manage communications and engagement programs for EY’s multiple people audiences; proactively identify their diverse needs
  • Deliver on EY, Advisory and BMC strategic priorities; align communications with EY’s go-to-market and performance agendas and revenue goals; communicate the BMC value proposition
  • Exceptional communication skills, verbal, written and interpersonal
  • Excellent time management skills and the ability to identify and resolve issues autonomously
  • Work in a team and share ideas
  • Proficient with the Apple ecosystem, Microsoft Office programs and Adobe Photoshop
  • Coordinate KIPP DC’s media efforts including press releases, media pitches, and staff preparation for interviews
  • Identify, evaluate, and execute opportunities that increase KIPP DC’s visibility among key audiences
Communications & Marketing Coordinator
04/2008 - 04/2015
Dallas, TX
  • Strengthen WW brand awareness, maintain quality of applications and enhance EY's reputation with the leaders of today's best women-led entrepreneurial companies through media opportunities, sponsorships, conferences/events, networks, women’s business leadership organizations and professional community/civic relationships
  • In the 10th anniversary year (2017), develop and manage campaign to celebrate program’s achievements and commemorate the occasion
  • Works with team to understand goals and objectives of Leadership as ascertained from discussions within markets or their respective functional practice/ internal clients’ network and synthesize messages (client service, operations, strategy, Area management)
  • Participates in the Chapter’s annual strategic planning process as it pertains to communications and marketing; develop annual communications/marketing plan(s) and calendar(s)
  • Develops, implements and monitors the Chapter’s marketing budget
  • Supervises the Communications & Outreach Specialist and communications volunteers and interns
  • Leads and inspires collaboration among staff on all outreach campaigns
  • Acts as staff liaison to the Chapter’s Communications & Marketing Committee
Communications & Marketing Assistant
10/2001 - 12/2007
Chicago, IL
  • Develop, grow and manage KIPP DC’s digital communications strategy including the website, e-mail campaigns, and social media
  • Create and manage engaging communications pieces consistent with KIPP DC’s brand, such as one pagers, newsletters, direct mail, annual reports, advertising, etc. to attract attention and generate interest
  • Maintain brand consistency and graphic identity with a strong eye for visual design elements, including logo design, creation of invitations, and other marketing materials
  • Further develop KIPP DC’s brand identity and key message points to support strategic positioning in the D.C. community
  • Manage communications projects that utilize third-party graphic designers, photographers, and video producers for design, marketing, PR, and creative support services as time and budget allow
  • Edit a range of written programmatic and fundraising materials with a high attention to detail in order to ensure clarity, conciseness, and effectiveness
  • Provide creative direction of the college’s printed and electronic communication in support of fundraising, recruitment/admissions and other college objectives
  • Develop and implement the college’s internal and external communication strategies; and
  • Understands the current and emerging needs of customers and capabilities of ORAU program units. Conceptualizes new capabilities to meet emerging needs of current and potential customers. Combines capabilities of multiple programs, especially in areas of complementary expertise, to develop innovative solutions to customer needs. Represents work group’s needs within programs

Education


Salem State University
1996 - 2001
Bachelor's Degree in Communications

Professional Skills


  • Strong research, fact-checking, writing and editing skills. Basic PR and/or marketing skills desirable
  • Demonstrated success in managing, supporting, and motivating staff; strong supervisory skills
  • Experience of managing projects & timelines and communicating through strong verbal and presentations skills
  • Demonstrated excellent writing, verbal, photography, presentation and interpersonal communication skills
  • Strong attention to detail, organization and time management skills. Ability to multi-task and quickly shift priorities as needed in fast-paced environment
  • Strong persuasive messaging, web writing, storytelling, and content development skills
  • Excellent writing, copyediting and proofreading skills

How to write Communications & Marketing Resume

Communications & Marketing role is responsible for communications, leadership, marketing, organizational, interpersonal, organization, digital, design, media, research.
To write great resume for communications & marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Communications & Marketing Resume

The section contact information is important in your communications & marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Communications & Marketing Resume

The section work experience is an essential part of your communications & marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous communications & marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular communications & marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Communications & Marketing resume experience can include:

  • Serves as a resource for other chapters in Region 1 (e.g. managing web presence for the new chapter in Alaska, offering guidance and assistance to counterparts in Oregon and Idaho)
  • Have strong organisational skills including the ability to multi- task and manage competing priorities
  • Utilize negotiation and relationship-building skills to create buy-in from clients and manage changing priorities and project timelines
  • Have excellent interpersonal and influencing skills
  • Have exacting standards in respect to detail, written and oral communication skills and motivation to exceed expectation of the role
  • Basic HTML skills not required but desirable

Education on a Communications & Marketing Resume

Make sure to make education a priority on your communications & marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your communications & marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Communications & Marketing Resume

When listing skills on your communications & marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical communications & marketing skills:

  • Excellent communication skills including strong writing, facilitation, and interpersonal skills
  • Demonstrates independent thinking and solid decision making skills. Uses good judgment when handling assignments, solving problems, and addressing challenges
  • Outstanding communication skills including the ability to interact tactfully and effectively with all levels of Library staff and outside constituents
  • Strong communications skills, including excellent verbal and written communications
  • Demonstrate superb writing, editing, formatting, research, and verbal communication skills
  • Demonstrated superior writing, copyediting and proofreading skills

List of Typical Experience For a Communications & Marketing Resume

1

Experience For Director of Communications & Marketing Resume

  • Skill in engaging with constituencies across multiple channels; demonstrated use of both traditional and emerging media platforms
  • Have advanced excel skills in order to manipulate, analyse and organize large quantities of data in an expeditious manner
  • Significant experience of arranging and publishing content as well as using social media including Twitter and LinkedIn
  • Have experience of publishing high quality reports and documents using MS Publisher or equivalent tooling
  • Collaborates both within own group and across divisions to establish effective working relationships. Accountable for self and team
2

Experience For Communications & Marketing Manager Resume

  • Experience of using analytics package s and social media tools to produce usage reports
  • Have excellent stake holder management at all levels of the organisation, building mutual beneficial relationships
  • Experience of working within a financial environment would be an advantage
  • Serve as the first point of contact for site owners and users who need assistance in optimizing the functionality and effectiveness of our Sharepoint intranet
  • Experience with email marketing and automation
  • Experience with AEM desired, but not required
  • Have experience of MS Office
  • Highly-resourceful team player with the ability to solve problems, propose solutions, prioritize, and multi-task
3

Experience For Communications & Marketing Associate Resume

  • Developing and executing integrated and highly-segmented communications, marketing and press campaigns to support COACHE’s growth goals
  • Monitoring annual leave and the whereabouts of the WW Communications & Marketing Director’s direct reports
  • Writing tactic-level partner plans when partner funding is required, compliance of any assets required in plan, and Proof of Execution follow-up
  • Proofreading translated technical documents
  • Managing monthly expenses for the WW Communications & Marketing Director, in line with the Company’s Expenses Policy
4

Experience For Communications & Marketing Coordinator Resume

  • Assists in management of EY Canada’s social media platforms, including developing content and monitoring conversations
  • Budget planning, execution and measurement of marketing tactics including Purchase Order administration
  • Develop and implement a public relations and marketing plan targeting various audience groups
  • Generate opportunities to increase awareness and financial support for the Association by collaborating on fundraising events and program services initiatives
  • Manages departmental communications and correspondence for the VP, including scheduling department meetings and programs
  • Direct supervisory responsibility including hiring, development, work allocation, and performance management for assigned staff members
  • Media and Communications campaign planning, briefs and execution to support tent-pole campaigns established by the Integrated Marketing Manager
  • Integration of branding into marketing tactics
  • Conceptualizes compelling content and internal/external storytelling opportunities to explore and explain the work of the Institute and Department
5

Experience For Communications & Marketing Director Resume

  • Assists in researching and drafting annual report content
  • Thorough understanding of content management principles for highly interactive and rich applications
  • In depth knowledge of communication and marketing techniques and
  • Exhibit messaging and signage
  • Develop proposals and applications for funding and national awards for faculty and students
  • Act as a brand champion, ensuring that all communication pieces and programs support the firm’s brand and corporate strategic objectives
  • Package regional narrative to which all marketing materials, media opportunities, and constitute communications are aligned
  • Create a regional marketing strategy guided by the regional strategic narrative
  • Help to continuously improve intranet capabilities drawing on best practices, analytics, surveys, focus groups and other resources
6

Experience For Communications & Marketing Operations Resume

  • Writes and curates inspiring content on flagship social media platforms as needed
  • Post website content using a content management system
  • Event and trade show planning
  • Resolve issues that arise during work on a project. Collaborate with supervisor and project owner to identify solutions
  • Track project deliverables using appropriate tools such as Work Zone
7

Experience For Communications & Marketing Officer Resume

  • Creation of assets to support marketing tactics in plan
  • Assists in tracking media coverage and provides recommendations
  • Offers analysis and conclusions to help drive decisions on content, media and engagement strategy, and overall marketing and communications objectives
  • Assists in updating website content
  • Assists with event planning and promotion of events to internal and external audiences
  • As a digital production specialist/content manager (or similar role)
8

Experience For Communications & Marketing Assistant Resume

  • Accountable for self. If a people manager, also accountable for team
  • Does not just report problems, but proactively offers solutions
  • Be self-motivated, flexible and have a proactive attitude
  • Ideally, this role would be based in Atlanta, Cleveland or New York
  • Work with faculty to develop cadre of media experts on trending topics and strategically pitch to appropriate media (science, professional, political, consumer)
  • Direct a large stable of freelancers, including writers, photographers, videographers, designers and media relations experts
9

Experience For Communications & Marketing Management Intern Resume

  • Manage media expectations of faculty and students
  • Develop and implement marketing projects supporting the USC pharmacies, student recruitment, among other programs, including advertising, mail, e-communications, collateral
  • Manage Communications and Marketing team, overseeing design, website, social media, video, photography, and event planning
  • Maintain a weekly status report, tracking status of various PR and marketing activities
  • Update and maintain a master PR/marketing/content calendar of opportunities, including awards, events, editorial calendar opportunities, press hooks and more
  • Ensures that all communications and marketing materials comply with TE’s global branding guidelines
10

Experience For Communications Marketing Manager Resume

  • Develops, implements and maintains a strategic communications & marketing plan for the brand according to business objectives and requirements
  • Controls budget ensuring all marketing and communications campaigns/projects are delivered on time and within allocated spend
  • Coordinate and collaborate with KIPP Foundation and other KIPP regions on cross-regional campaigns, knowledge sharing, and best practices
  • Hire, onboard, and coach new team members to achieve communications and marketing goals
  • Monitor for press coverage and social media mentions of Cohn & Wolfe on a daily/ongoing basis
  • Develop and publish biannual magazine, quarterly e-magazine and miscellaneous collateral pieces

List of Typical Skills For a Communications & Marketing Resume

1

Skills For Director of Communications & Marketing Resume

  • Strong analytical skills, organizational and time management skills
  • Proven media relations experience and demonstrated news coverage placements; ability to be creative in identifying and executing media opportunities
  • Experience planning, organization and decision making skills
  • Demonstrated experience in communications and marketing, or a similar combination of education and experience, required
  • Strong collaboration, persuasion, and consensus-building skills
  • Prioritize and organize tasks efficiently and effectively
  • Good level of communication and interpersonal/people skills
2

Skills For Communications & Marketing Manager Resume

  • Strong time management skills; ability to multi-task and stay organized
  • Strong abilities in media relations and a solid record of demonstrated success in securing state and national media coverage
  • Creativity, flexibility, sound judgment and excellent problem solving skills
  • Set priorities for themselves and others effectively, as well as work on multiple projects simultaneously
  • Good time management skills and the ability to balance multiple deadlines
  • Excellent Microsoft Office skills (Word, PowerPoint, Excel)
  • Excellent writing and content creation skills
3

Skills For Communications & Marketing Associate Resume

  • Experience writing for SEO, measuring effectiveness and optimizing content for continuous improvement in performance
  • Marketing experience including 2 years of management experience, preferably in a healthcare setting
  • Proven ability to recommend, design, and implement new initiatives; experience in applying innovation and strategic, long-term thinking
  • Proven media relations experience; ability to be creative in identifying and executing media opportunities
  • Excellent proven writing, oral communication, and editing abilities as well as the ability to mockup and communicate design concepts
  • Proven experience developing and executing social media strategy
  • Demonstrated experience managing a communications and marketing enterprise with substantial web and social media presence is essential
  • Experience developing and leading effective social media campaigns and web presence optimization
4

Skills For Communications & Marketing Coordinator Resume

  • Superior writing, editing, presentation, and organizational skills are essential
  • Experience of working in a commercial communications or marketing role, preferably with some line management or supervisory experience
  • Proven effectiveness in training and coaching team towards target
  • Prior internship/work experience working within a public relations agency
  • Experience in marketing, journalism, communications, or related field, or equivalent experience with constituent relations and outreach
5

Skills For Communications & Marketing Director Resume

  • Prior experience in communications, media, or copywriting or related field
  • Prior experience creating events that support press and/or in-store activations
  • Proven experience in managing successful social media campaigns
  • Prior experience of planning events and/or tradeshows is essential
  • Office or prior internship experience
  • Basic design and audio/visual skills
6

Skills For Communications & Marketing Operations Resume

  • Demonstrated experience in website management and social media
  • Demonstrated experience in communications with news and trade media
  • Demonstrated ability to produce effective communications plans and materials for all audience levels
  • Advanced skills with MS Word, PowerPoint and Excel
  • Strong, diverse writing and copyediting experience with expertise in maintaining proper voice, grammar, syntax, and style
  • Exceptional written, digital and oral communication skills, particularly in science/health communications
  • Exceptional written, digital and oral communication skills, particularly in academic and/or research communications
  • Effectively navigate EY and BMC’s matrix organization to access, inform and engage the right people at the right time
7

Skills For Communications & Marketing Officer Resume

  • Attend conferences to develop public relations/communications skills
  • Understanding of and experience with UW support offices (e.g., Creative Communications, UW Advancement) and systems (e.g., Arriba, Workday)
  • Working with the wider team contribute to the effective delivery of
  • Using your excellent network with journalists to place our content in relevant media (tier 1 media as well as trade press; print, online, social, TV,…)
  • Significant experience developing and implementing strategic marketing campaigns and measuring the results of such campaigns
  • Proven success in building and maintaining key relationships and meeting strategic goals
  • Two years of experience working in communications, marketing, or social media in a professional setting
8

Skills For Communications & Marketing Assistant Resume

  • Experience developing and managing high profile communications, coordinating such efforts with relevant media outlets
  • Experience with copywriting and editing. The ability to define, layout and improve content marketing
  • Solid understanding of best practices in communications, marketing, media relations and engaging target audiences
  • Develop meaningful working relationships with media contacts by providing excellent service and responding to requests in a timely manner
  • Experience and knowledge of working with Adobe CC, including InDesign, Photoshop, Illustrator
  • Demonstrate thorough and in depth understanding marketing principles
  • Experience managing and building relationships with influencers
  • Experience of working with the salesforce systems & processes - Veeva Spice+, segmentation & targeting, either at a local or regional level
9

Skills For Communications & Marketing Management Intern Resume

  • Relevant experience developing corporate communications programs for an agency or in-house marketing team
  • Demonstrated proficiency in photography, video, and using social media platforms for outreach or fund raising purposes
  • Experience working with multi-channel marketing: print, direct mail, email, web, social media
  • Experience coordinating the creation of communications and marketing collateral
  • Substantial experience managing a communications and marketing enterprise with substantial web and social media presence
  • Experience supervising other communications and marketing professionals to achieve positive results
10

Skills For Communications Marketing Manager Resume

  • Experience managing projects and monitoring budgets
  • Demonstrated ability in developing and extending current strategies and partnerships to new levels
  • Experience writing for a variety of audiences and platforms, including print, web and social media
  • Professional level experience performing communications, marketing, and/or public relations
  • Proven ability to bring change and creativity to programmes and to be proactive in delivering those changes
  • Experience in communicating and marketing to diverse audiences
  • Good proficiency level of working with the MS Office Suite

List of Typical Responsibilities For a Communications & Marketing Resume

1

Responsibilities For Director of Communications & Marketing Resume

  • Apply your leadership and business acumen, creative and analytical skills, to meet business goals through digital marketing
  • Skilled at providing constructive coaching and feedback to leaders
  • Previous experience managing a PR agency
  • Previous experience creating strategy for media buys
  • Strong emphasis on self-reliance, confidence and commitment to delivering for the team and stakeholders
  • Experience with the development and implementation of marketing and promotional materials
2

Responsibilities For Communications & Marketing Manager Resume

  • Developing and implementing comprehensive communications and marketing strategies and
  • Managing various communication channels including websites, newsletters, social media, publications and other developing mediums
  • Increasing win rates and reducing delivery risk through collaboration with key vendors
  • Improving access to training and technology platforms to assist with capability development
  • Preparing key presentations and reports including Annual Reports, and tender submissions
3

Responsibilities For Communications & Marketing Associate Resume

  • Updating and further developing our US webpage (in close cooperation with central team)
  • Working knowledge of technology used for developing communications deliverables
  • Lead a global team of digital marketing specialists in supporting the enterprise and marketing function
  • Assist with the creation of and updates to commercial marketing materials, working with the Commercial Marketing Manager and design team
  • Assist in obtaining information missing from requisitions in order to facilitate timely specimen processing
  • Work independently as well as manage teams and projects within teams, including working with others in a consulting capacity
  • Works closely with the Ecommerce Director and Digital Marketing Manager to maximise the development of brownsfashion.com and online digital marketing
  • Build and lead a high-performing Brand, Communications and Marketing team in line with EY’s global model
4

Responsibilities For Communications & Marketing Coordinator Resume

  • Proficiency in Cision or other media relations software, as well as working with media analytics and reporting
  • Upon hiring, broad knowledge of Campbell University’s policies and procedures, including, but not limited to; FERPA, and Title IX
  • Creative Problem Solving/Strategic Thinking
  • Familiar with social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn) and social media reporting (analyzing organic and paid performance)
  • Performs staff management functions including recruitment, training, performance evaluation, and disciplinary action
  • Worked with key US titles with track record of increasing editorial clippings
  • Work with the team across sales, client relationship management and marketing communications activities
  • Business development initiatives such as bid submissions, marketing campaigns and client proposals
  • Keen interest in and understanding of the financial services industry and financial communications, ideally in an international, multicultural environment
5

Responsibilities For Communications & Marketing Director Resume

  • Collaborate with practice leaders and subject matter experts to identify buyers’ business issues and diverse needs
  • Develop and execute a comprehensive, integrated, and multi-channel marketing and communication program that builds prominence for EY’s cybersecurity capabilities and credentials
  • Develop and manage the Americas Advisory BMC program’s annual budget for cybersecurity; track the return on investment (ROI) of activities; adjust tactics based on effectiveness; and provide reports and status updates to leadership, as required
  • Strong drive and character qualities that match with EY’s core values
  • Update and maintain a comprehensive global media list
  • Monitor media for relevant agency and industry news for a Weekly Media Report to Cohn & Wolfe leadership
  • Drives strategy and implementation of all customer communications including a defined program of e-communications to web and store database as well as all any required direct marketing
  • Responsible for the planning, design and implementation of all company required brand material, advertising or promotions including sale advertising for all company sectors
6

Responsibilities For Communications & Marketing Operations Resume

  • Drives an event strategy that incorporates raising brand profile and commercially driven in-store events as well as strategic brand partnerships
  • Drives positioning and profile of Browns brand internationally to key target markets on and off-line through targeted projects, partnerships and collaborations
  • Assist in the daily execution of USA Boxing’s social media and USABoxing.org communications plan including creating content, posting content, monitoring social channels and fan interaction
  • Develop, design and post creative graphics for use on social media channels
  • Work closely with key FAA administrative staff to develop and integrate internal and external communication strategies and activities to support and meet College objectives (including programs that help recruit and retain students, faculty, and staff; develop alumni relationships; and steward FAA’s image and reputation)
  • Serve as FAA’s liaison with the Office of Public Affairs, representing the College on the Chief Communications Officers Committee and with the News Bureau
  • Oversee the College’s electronic communication efforts, including the FAA website, Facebook, Twitter, and other modes of electronic communication in coordination with IT staff
7

Responsibilities For Communications & Marketing Officer Resume

  • Foster strong collaborations and deep connections between the dean’s office and FAA units. Assist FAA units in developing communication efforts for both internal and external audiences that are consistent with the College’s communications strategy and comply with campus and College standards
  • Develop measurement criteria to gauge the results and impacts of communications and marketing plans and strategies. Prepare performance reports to be shared on a periodic basis with FAA’s leadership
  • Oversee FAA’s communications and marketing budget in consultation with the executive assistant dean and the director of budget and resource planning
  • Chair FAA’s Communications Advisory Group
  • Assist the Associate Dean of Community Engagement in the development and implementation of a strategic communications plan to support the college’s mission, goals and objectives
  • Develop and write news articles for distribution on the CHHS Web site; on social media; and to local, regional and national media (i.e., print, television and radio) announcing accomplishments of the college’s community members, notable contributions, scholarships and grant awards, special events, and other news
  • Plan, develop and implement all of the college’s marketing and social media strategies, marketing communications, public relations, and mass communications activities in support of the college’s strategic initiatives and other programs and activities
  • Build and foster collaborative relationships with the academic units to expand and strengthen communication efforts, and to develop innovative communication strategies and platforms to reach varying constituencies, including prospective and current students, alumni and community partners in order to advance the college’s reputation
  • Identify opportunities to support the college’s initiatives, and develop communications materials and programs to promote and publicize these activities with a strong focus on using digital platforms
8

Responsibilities For Communications & Marketing Assistant Resume

  • Support the Office of Community Engagement to promote the college and to ensure that the university’s strategic goals and branding are advanced
  • Act as liaison between the college’s faculty and staff, and the university’s Office of Communications and Marketing; and
  • Contribute to the Business Unit’s marketing scorecard
  • Strategy: In partnership with the Regional Communication Director and the Field Marketing
  • Represent the voice of DSI across all social media channels including Twitter, Facebook, LinkedIn, and Instagram
  • Respond to media requests for information; and facilitate media interviews for faculty, students and community partners
  • Represent the college at campus-wide meetings of communicators
  • Plans, directs, and coordinates communication programs designed to promote University Housing’s programs, services, and facilities to a targeted audience and maintain support of the specific groups that University Housing’s success is dependent upon
9

Responsibilities For Communications & Marketing Management Intern Resume

  • Collaborate with HFS clients and ComMar leadership to develop and implement short- and long-term marketing and communications plans for the Department and HFS units; align plans to support Department and unit goals
  • Serve as a liaison with assigned Department units and create and manage communications and marketing programs and services for those units; develop strategies and tactical solutions to support unit goals, target specific audiences, and incorporate appropriate channels, including digital and social media, print, Web and outreach activities
  • Serve as a resource to peers within the Department to develop and execute effective communications and marketing strategies, as well as in developing skills to tell the story of HFS and promote their programs and services on brand; identify opportunities and provide coaching and resources
  • Bring trends, thought leadership, and innovative solutions to solve goals
  • Represent ComMar and Department interests on cross-functional teams, Departmental committees and work groups
  • Write 2¬3 articles for ‘conti-action’ newsletter
  • Manages the department’s budget and staff, including hiring, training and development, evaluation and performance management, and workflow coordination (traffic)
  • Coordinates the university’s response and messaging for crisis communications, in close collaboration with University Police Emergency Operations
  • Be a proactive champion for website/content marketing, UX/UI, marketing automation, email marketing (including drip/triggered campaigns), personalization, search marketing (SEO/SEM), display, social media, and content management
10

Responsibilities For Communications Marketing Manager Resume

  • Drive the digital marketing center of excellence to ensure the delivery of quality, predictable, and repeatable outcomes
  • Continually optimize the digital marketing COE; including assessing all success factors: teams, resources, scope, budgets, timelines, challenges, competitive benchmarking, etc
  • Continuously challenge the current practices and identify opportunities for improvement
  • Hold yourself and your team accountable to goals via KPIs
  • Develop and execute annual plans, budget, spend, and vendor relationships

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