Integrated Marketing & Communications Resume Sample

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Work Experience


Asean Integrated Marketing & Communications Lead-senior Manager
08/2017 - PRESENT
Phoenix, AZ
  • Work with a range of key stakeholders across Marketing teams and the business to share outputs and best practice, securing alignment and buy-in of campaign objectives
  • Manage a broad range of agencies (e.g. creative, media and events) to ensure timely delivery of campaign materials
  • Gain agreement from all key stakeholders to ensure support for campaign activities and budgets
  • Work with Marketing Communication managers and agency personnel to align and integrate activity, as well as inform and guide Marketing head and other team members
  • Assume day-to-day management of agencies and other third party suppliers to deliver campaigns on time and within budget
  • Keep abreast of customer needs and latest Marketing trends within the industry via all opportunities whether face-to-face, online or via research
  • Work with agencies to review user-generated comments and posts on all social media sites in a timely manner, responding to comments in order to foster a positive community and add value to the user’s experience; escalate negative commentary or issues to the appropriate internal team members
  • Develop and implement digital and print media and social media and public relations / internal communication programs and relationships for the organization’s products and image across categories in media of all forms
Integrated Marketing & Communications
09/2012 - 04/2017
Houston, TX
  • Strong experience executing demand generation via digital efforts to drive leads through the funnel
  • Demonstrated ability to work as an internal thought leader and advocate for change
  • Demonstrated ability to work collaboratively in a multi-department (such as marketing communications, creative design, end-user/distributor promotions, CRM, digital, etc.), multi-stakeholder environment where priorities and participation shift to drive decision making
  • Experience managing & participating as a key contributor in the creative process – from concept through execution
  • Build annual plans, manage AOR relationships, and influence senior stakeholders
  • Excellent communication, analytical, and organizational skills
  • Strong analytical skills, with a focus on marketing metrics & ROI
  • Leverage content to strengthen brand awareness and customer preference, and to generate leads using a variety of media to reach customers at all points along the buying journey
  • Design and develop a local image plan to build Accenture’s reputation in the market
Integrated Marketing & Communications Internship
08/2005 - 07/2012
Chicago, IL
  • Recommend and coordinate tactics to achieve awareness and demand generation objectives for target segments and buyers throughout the buyer’s journey
  • Oversee global campaign strategy and develop integrated marketing plans
  • Oversee creative development and production/execution and cross-campaign integration - in partnership with global product marketing, consumer insights, central advertising and media, regional teams and external agencies and partners
  • Directly lead campaign development and video and digital production for campaigns and key event-related assets with agency partners
  • Drive key consumer facing messaging and copy that can be used consistently across all integrated marketing channels
  • Drive communications and content distribution worldwide, including guidance for worldwide usage
  • Lead the development and distribution of key campaign documents, including authoring the integrated marketing plan, campaign creative briefs, etc
  • Work closely with cross-functional teams to align content development and execution with customers’ needs
  • Proven success in leading teams of five or more employees or extensive project management experience

Education


University of Kansas - Edwards Campus
2000 - 2005
Bachelor's Degree in Marketing Communications

Professional Skills


  • Collaborate with Marketing leads and their extended team members, setting goals and objectives to deliver a fully integrated approach to marketing communications
  • Excellent graphic design skills, with experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • Relevant marketing experience including events, online and offline mediums
  • Relevant experience in account service, marketing and/or advertising
  • Experience with social media and digital marketing, and working with social media platforms
  • Media planning/buying experience
  • Marketing campaign management experience

How to write Integrated Marketing & Communications Resume

Integrated Marketing & Communications role is responsible for creative, business, design, marketing, languages, building, correspondence, travel, training, integration.
To write great resume for integrated marketing & communications job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Integrated Marketing & Communications Resume

The section contact information is important in your integrated marketing & communications resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Integrated Marketing & Communications Resume

The section work experience is an essential part of your integrated marketing & communications resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous integrated marketing & communications responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular integrated marketing & communications position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Integrated Marketing & Communications resume experience can include:

  • Build relationships and communicate regularly with stakeholders to develop effective and cohesive strategic marketing campaigns to achieve business objectives
  • Fluency in speaking, reading, and writing English required
  • Basic understanding of SEO practices and writing for SEO
  • Be accountable for the delivery of differentiated and disruptive marketing programs for Accenture in ASEAN
  • Commitment to quality - proofing work for accuracy, detail-oriented, and demand for excellence in all forms of communication
  • Able and willing to travel up to 25% of time, sometimes internationally

Education on an Integrated Marketing & Communications Resume

Make sure to make education a priority on your integrated marketing & communications resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your integrated marketing & communications experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Integrated Marketing & Communications Resume

When listing skills on your integrated marketing & communications resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical integrated marketing & communications skills:

  • Owns lead & opportunity management strategy and customer experience design
  • Prioritize and govern annual global integrated commercial program calendar across all segments
  • Lead a focused team to drive transformational change leading to executable plans that meet strategic objectives
  • Be responsible for big creative ideas and tactical executional excellence, developing and managing a collaborative creative and messaging process across internal teams and external agency partners
  • Be accountable for performance of campaigns to deliver user growth objectives; for strategies and programs that grow brand affinity and preference; and for driving ideas that encourage media effectiveness to get beyond efficiency as a driver
  • Assume responsibility for consumer-facing special projects and Corporate Sponsorships

List of Typical Skills For an Integrated Marketing & Communications Resume

1

Skills For Asean Integrated Marketing & Communications Lead-senior Manager Resume

  • Drive the strategic planning & development of integrated commercial & other strategic programs designed to generate awareness and preference of Kimberly Clark Professional brands, products, & solutions
  • Jointly own the development of the annual strategic marketing plans with the SBUs
  • Work with the broader Integrated Marketing Communications team (e.g. marketing implementation, creative, digital, CRM, etc.) to deliver engaging, measureable content & deploy in the appropriate channels
  • Lead quarterly reviews of marketing communication plans
  • Own the relationship with Global partners and customize integrated commercial programs to adapt strategies to meet the needs of the North American market
  • Present a successful track record partnering with his/her organization’s information technology organization in the development and launch of websites, mobile sites and apps, and user features/functionality
  • Strong and deep overall business acumen and good knowledge of Accenture’s area of business and overall business strategy
2

Skills For Marketing Assistant Manager Integrated Marketing Communications Resume

  • Experience in B2B marketing communication
  • Able to influence highest levels of leadership within Accenture’s large, matrixed organization through relationship building and strong executive-level presence
  • Manage the implementation and consistency of the brand guidelines
  • Seek and assess input from the GUMD and his leadership team on local image strategy and programs
  • Ensure all local image programs within the region are appropriately resourced and then executed, using the same approach and processes as those used to resource and execute programs on behalf of other deployed-to-entities
  • Ensures there is consistent alignment between internal partners and the marketing communications team. Leads regularly scheduled meetings with internal partners and participate in internal cross-channel alignment meetings
  • Work with Automation Solutions marketing and digital teams to ensure alignment and inclusion of businesses on key programs and strategies
3

Skills For Director, Integrated Marketing Communications Resume

  • Ensure consistent compliance to Emerson branding guidelines
  • Manage multiple direct reports on day-to-day campaign and project management, guide them for success
  • Manage world area integrated marketing team to prioritize and execute all Marketing Communications programs to include campaigns, product launch and promotion, and sales enablement
  • Support communications projects in the areas of advertising, promotional programs, public relations, trade shows and events
  • Serve as the authority on marketing programs and provide guidance to the organization and business units regarding communications and brand transition execution
4

Skills For Integrated Marketing Communications Specialist Resume

  • Manage and report monthly on the world area budget
  • Collaborate across the organization as required for global activities and digital programs
  • Possess strong people and organizational skills with the ability to lead integrated programs by effectively assigning, delegating, coordinating and monitoring the work of multiple stakeholders across departments
  • Collaborate Across Workgroup

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