Catering Sales Manager Resume Sample

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John Hermann
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Work Experience


Catering Sales Manager
09/2015 - PRESENT
San Francisco, CA
  • Understand the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and how to sell against them
  • Solicits feedback from the hotel departments to identify areas for improvement to enhance the Event Planner’s experience
  • Effectively execute and communicate with enthusiasm to inspire the guest’s loyalty
  • Manage guest relations
  • Participate in the Pearl required meetings with enthusiasm and commitment to success
  • Implement ongoing methods to increase the meeting planner evaluation scores
  • Optimize room rental charges with regards to room to space ratio
  • Consistently seek and close new business and participate in the re-booking of repeat business through long-term client relationships
Franchised Catering Sales Manager
09/2008 - 04/2015
Houston, TX
  • Thorough knowledge of sales techniques including strong closing and negotiating skills
  • Conduct hotel site inspections
  • Excellent creative skills to provide innovative set-ups, menus and functions for groups
  • Work closely with banquet department on operations and event execution
  • Quickly evaluate alternative solutions and execute a plan of action
  • Provide overall direction, coordination and execution of all BEO’s generated
  • Experience providing Audio Visual equipment and operation of equipment
  • Monitor group room blocks and pick up
Area Catering Sales Manager
12/2003 - 06/2008
New York, NY
  • Generate detailed resumes for hotel departments
  • Timely response to client’s e-mails, phone calls or communication
  • Work with outside vendors for execution of client events
  • Works closely with the accounting department to ensure billing is approved and set-up properly
  • Upon conclusion of conference, review final bill and evaluation with meeting planner
  • Foster relationships with meeting planners, corporate contacts, as well as contact within the local social markets in order to meet or exceed food and beverage revenue goals. This includes prospecting, contracting, booking and confirming wedding & social events with both prospective and current customers
  • Develop menus and agendas, ensure BEO’s are issued, and complete all pertinent correspondence with outside vendors to finalize programs

Education


Johnson & Wales University
1998 - 2002
Bachelor's Degree in Hospitality

Professional Skills


  • Strong creative skills to provide innovative solutions and strong presentation skills
  • Strong computer skills, customer service skills, ability to negotiate and close the sale
  • Strong financial and computer skills; has experience working with and an understanding of P&L’s and contracts
  • Proven negotiating and closing skills
  • Strong relationship building skills, especially via remote channels
  • Proven lead generation and closing skills
  • Strong communication, decision-making, organizational skills

How to write Catering Sales Manager Resume

Catering Sales Manager role is responsible for computer, microsoft, organizational, closing, interpersonal, catering, social, basic, negotiating, presentation.
To write great resume for catering sales manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Catering Sales Manager Resume

The section contact information is important in your catering sales manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Catering Sales Manager Resume

The section work experience is an essential part of your catering sales manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous catering sales manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular catering sales manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Catering Sales Manager resume experience can include:

  • Extraordinary networking and client relation skills and good knowledge of the local catering, including wedding and social market
  • Strong computer skills including Opera Sales & Catering, Property Manager, Social Table, Word, Excel, Passkey
  • Strong interpersonal skills to assess client needs, negotiate pricing and provide overall guest satisfaction
  • Use strong negotiation skills
  • Excellent presentation skills, able to present to groups of multiple customers
  • Demonstrated ability to communicate, present, and influence effectively

Education on a Catering Sales Manager Resume

Make sure to make education a priority on your catering sales manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your catering sales manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Catering Sales Manager Resume

When listing skills on your catering sales manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical catering sales manager skills:

  • Excellent interpersonal skills. Experience building positive alliances. Demonstrated ability to work collaboratively across multifunctional teams
  • Knowledge of sales techniques including closing skills as well as negotiating skills
  • Strong financial and computer skills; has experience working with and an¿understanding of P&L’s and contracts
  • Strong attention to detail, and excellent oral and written communication skills
  • Strong interpersonal skills to assess client needs, negotiate pricing and provide overall guest
  • Excellent work habits and organizational skills to conducts detailed follow-through with clients and catering staff

List of Typical Experience For a Catering Sales Manager Resume

1

Experience For Franchised Catering Sales Manager Resume

  • Excellent customer service skills, attention to detail and organization
  • Excellent customer service skills; Hospitality Mindset
  • Can handle many tasks at once with strong organizational and supervisory skills
  • Strong interpersonal skills and great attention to detail
  • Effectively and accurately completing all related documents for processing and distribution to all appropriate departments
  • Previous catering sales and/or banquet assistant manager/captain experience. Wedding experience required
  • Work in a busy atmosphere and manage multiple priorities while maintaining excellent customer service
2

Experience For Senior Catering Sales Manager Resume

  • Proven sales experience in premium or catering sales, established network in metropolitan area
  • Knowledge of food and beverage, products, preparation and presentation, Computer skills, Microsoft Office, Meeting Matrix
  • Communicate event details and requirements with and provide input to team members to execute catering events effectively
  • Effectively sell and service local corporate and social catering
  • Effectively manage their time and autonomy. Highly accountable and responsive
  • Computer Skills (Outlook, Word, Excel)
  • Management experience in food and beverage industry or special events with experience in event sales
3

Experience For Area Catering Sales Manager Resume

  • Effectively support relationships within the community to strengthen and expand customer base for future sales opportunities
  • To respond positively to sales opportunities to effectively manage leads and follow-ups
  • Interpret and perform basic computer and POS system functions. Experience with MS Word required, Sales Pro experience is highly desirable
  • Experience and efficiency in calling on and developing new accounts from local and regional businesses and professional organizations
  • Knowledge of and experience in local social catering and wedding markets, with the ability to sell and service elegant and prestigious events
  • Effective negotiation on rates according to selling strategies/demand period
4

Experience For Catering & Sales Manager Resume

  • Experience working in a hotel social catering sales position is ideal
  • Previous catering experience in a luxury hotel or similar
  • Catering Sales Experience
  • Contribute to the morale and team spirit of the resort by maintaining effective relationships with resort colleagues
  • Experience in sales and catering in a full-service hotel
5

Experience For Conf Services & Catering Sales Manager Resume

  • The company offers excellent benefits and a competitive salary
  • Provides accurate, complete and effective details and information to Resort Operations
  • Maintain constant contact and excellent relationships with DH&R National Sales, Representation Firms and third party contacts
  • Establishes and maintains effective staff relations
  • Demonstrated ability to multi-task, manage time and work well under pressure
  • Front Office, Reservations and Banquets experience an asset
6

Experience For Assistant Catering Sales Manager Resume

  • Proven track record in catering and banquet sales required
  • Experience as a Sales Manager in a high volume convention center, hotel or other like environment required
  • Builds and maintains strong relationships with subcontractors, vendors and Levy team members
  • Verify VIPs daily arrival to ensure priority room assignment and room amenities delivery
  • Creative design of menus and events to maximize revenue and event experience
7

Experience For Senior / Catering Sales Manager Resume

  • Experience in a similar position in an upscale Hotel
  • Excellent Knowledge of food, wine, and spirits
  • Inspects function room prior to start of the function for correct set up. Attends function periodically as a supervisory check
  • Create floor plans for each event to ensure banquets and clients are in agreement prior to set-up
  • Organizes account files and keeps a good track on tentative and definite bookings
  • Develop strong, professional long term business relationships. Attend networking events, become member of civic organization and/or industry associations
  • Computer savvy experience with Microsoft Office applications; ability to learn new systems and to abide by format defined by Marriott International
  • Excellent time management, self-management and self-motivation
8

Experience For Senior Event & Catering Sales Manager Resume

  • Demonstrate resilience and flexibility in the face of change
  • Drive product quality and a unique guest experience at every opportunity
  • Develop and maintain strong interdepartmental relationships and open communication lines to assure efficient transfer of information
  • Two years or more related experience in sales work at a conference hotel
  • Experience in a similar position in an upscale Luxury Hotel
  • Experience in hotel Sales required
  • Prompt responses to all forms of client communication to ensure a smooth and positive sales experience
9

Experience For Kimpton Hotel Zamora Catering Sales Manager Resume

  • 1 – 2 years previous experience in the hospitality industry
  • Using sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott, including up selling
  • Selling social catering events, servicing accounts, developing and following up on leads for assigned markets
  • Interacting with guests, follow through on executing all catering details to ensure all special requests are met
  • Increasing revenue by up-selling services/facilities during group contract negotiations
  • Writing: Write reports with proper format, punctuation, spelling and grammar, using all parts of speech
10

Experience For Corporate Catering Sales Manager Resume

  • Booking, coordinating and servicing of meetings and social events
  • Selling and coordinating food, beverage, décor, entertainment, audio visual, etc. for all group sales booked; while generating maximum revenue from each group
  • Meeting and/or exceeding quarterly financial goals
  • Understanding of both monthly forecasting and the annual budget process, as well as pace and productivity
  • Detailing multiple catering events on a daily basis

List of Typical Skills For a Catering Sales Manager Resume

1

Skills For Franchised Catering Sales Manager Resume

  • Have strong interpersonal, client facing and sales skills
  • Sense of urgency, attention to detail with strong organizational and follow-up skills
  • Strong time management skills and follows through on commitments
  • Excellent written, verbal communication and customer skills required
  • Understanding of yield management skills and the use of historical data
  • Effectively communicate and interact daily with all F&B management and staff regarding any catering related hotel or client changes
  • Superior closing skills in a virtual setting
2

Skills For Senior Catering Sales Manager Resume

  • 6) While some support is provided for the position, superior writing skills and knowledge of Microsoft Word/other database systems is mandatory
  • Exceptional Selling and negotiation Skills
  • Two years experience as a Catering Sales experience
  • Basic computer skills required including MS Word, MS Excel, and MS Power Point
  • Basic computer skills (typing, Delphi or similar, Microsoft Office)
  • Set up the banquet meeting minute, manage contract file and documentary, work with it effectively
  • Prepare and present weekly and monthly Catering/Sales reports. SKILLS AND ABILITIES
3

Skills For Area Catering Sales Manager Resume

  • Great problem solving skills. Resourceful
  • 5) While some support is provided for the position, superior writing skills and knowledge of Microsoft Word/other database systems is mandatory
  • The percentage of effectively converting leads to business
  • Superior closing skills in a virtual settings
  • Resort experience, brand experience
  • Results-oriented individual that can work effectively with limited supervision
  • Communicate effectively with all levels of staff and multi-disciplines (eg: banquets, kitchen, sales, production crews, vendors, etc)
  • Professional phone etiquette, writing skills and knowledge of Microsoft Office
4

Skills For Catering & Sales Manager Resume

  • Experience with MS Word required, Sales Pro experience is highly desirable
  • Effectively manage time to meet target goals and deadlines
  • Follow companys policies and procedures and is able to effectively communicate them to subordinates
  • Compiling and issuing to all operating departments the BEOs for all events at least 7 working days prior the event
  • Experience evaluating every catering business opportunity to maximize revenue and profitability while achieving customer expectations
  • Prioritize a call list of high-potential new and existing clients by analyzing reports within Salesforce.com in addition to other provided resources
5

Skills For Conf Services & Catering Sales Manager Resume

  • Proven track record of sales performance along with marketing/prospecting programs that drive event revenue
  • Support clients and operating partners around providing the highest level of customer experience
  • Excellent track record of exceeding budgets and exceeding guests expectations
  • Maintain an excellent track record of maintaining budgetary allotments and exceeding guests’ expectations in satisfaction
  • 2-4 yrs Sales experience in Catering setting
  • Excellent reading, writing and oral proficiency in the English and French language
  • Sales experience in a hotel or catering setting
6

Skills For Assistant Catering Sales Manager Resume

  • Experience in event planning and catering sales
  • Experience providing A/V equipment and operating A/V as a profit center
  • Experience executing defined sales plays and a high volume of calls to leads, new and active clients
  • Demonstrates knowledge of job-related processes and systems (i.e. IT systems specific to sales including Delphi and Opera)
  • Leadership experience in Hotel Sales, Events or Catering or related professional area is mandatory for this role
  • Previous Sales or Catering experience
  • Previous event coordinating experience required
  • Proven track record of exceeding goals through individual efforts
7

Skills For Senior / Catering Sales Manager Resume

  • Demonstrate knowledge of geographic territory, including top employers, key economic drivers, etc
  • Strong Emphasis on SMERF market and growing weekend events
  • Maintain an excellent knowledge of food, wine, and spirits while marking our brand
  • Partners with Operations in providing a customer experience that exceeds the customer expectations
  • Experience in catering or events in a leadership capacity
  • Previous catering sales experience required, preferably in an upscale hotel
  • Business minded, able to identify opportunities while consistently prioritizing business needs
  • Experience in marketing a consumer product or service within an industry that demands speed, flexibility, and fast turnarounds
  • Have working knowledge and experience with Delphi
8

Skills For Senior Event & Catering Sales Manager Resume

  • Experience as a Sales Manager in a high volume stadium, catering, banquet or convention center required
  • Experience in cold calling and Sales Presentations
  • Solid coaching ability to support neighborhood shops
  • Experience working with weddings
  • At least five (5) years of experience in a busy catering/convention/group environment
  • Previous Experience as Catering Sales Manager with a Five Star Hotel or Resort
  • Advocates sound financial/business decision making; demonstrates honesty/integrity
  • Maintains strong relationships with clients during the coordination, execution, final payment, and evaluation stages of services
  • Coordinate with operations prior to event to ensure that sales, event planning, culinary, and event staff are aligned on expectations
9

Skills For Kimpton Hotel Zamora Catering Sales Manager Resume

  • Operate the Catering Department within established sales expense budget
  • Finalize the requirements of confirmed bookings and ensuring effective communication with all departments for the success of each event
  • Results-oriented individual with proven success in growing their business
  • Experience and proficiency with CRM tools (Salesforce.com) and MS Office suite
  • Hotel catering sales experience for a major hotel chain or management company
  • Directs the overall communication efforts of the department to ensure internal guest understanding and external guest "World Class" experience
10

Skills For Corporate Catering Sales Manager Resume

  • Strong event planning exposure
  • Previous experience in Catering and Food Service
  • Catering sales experience, or equivalent in a hotel or related field
  • Good hearing and vision with or without corrective lenses
  • One year experience in catering sales
  • Sales experience in the local, social and high end corporate market segments
  • Strong sales ability and knowledge of the local market

List of Typical Responsibilities For a Catering Sales Manager Resume

1

Responsibilities For Franchised Catering Sales Manager Resume

  • Ensures the accurate and timely distribution of event information via event order contracts enabling operations execution of events to the customer’s satisfaction. Ensures event changes are communicated in a timely manner and to all affected departments.Troubleshoots customer issues and provides suggestions for resolution
  • Strong interpersonal skills with excellent written, verbal communication skills
  • Creative skills to provide innovative solutions and strong presentation skills
  • Coordinate event logistics, effectively and efficiently, monitor event time-lines to ensure deadlines are met
  • Thrive in a high performance culture with skills and determination to deliver above and beyond
  • Effectively engages with client partners at the highest level of the client organization to drive confidence and loyalty
2

Responsibilities For Senior Catering Sales Manager Resume

  • Shows drive and initiative, communicates effectively
  • Identify new sales opportunities by effectively analyzing metrics tracker, program results and monitoring competitive activity
  • Build Sales Pipeline to effectively target competition and steal market share
  • Effective use and teaching of computers, specifically Delphi, Word and Excel
  • Achieve daily targeted number of sales calls with effectiveness
  • Work in conjunction with Sales Managers/Sales Director on effective function space management
  • Multi-site experience and the ability to manage multiple locations simultaneously
3

Responsibilities For Area Catering Sales Manager Resume

  • Min. 2 years Event Sales experience
  • Client contact and effective communication to ensure repeat bookings
  • Hiring and training of catering staff and is actively involved in the development of service techniques, menu presentation, policies and procedures
  • Upselling - able to upsell customers in the event detailing phase by issuing detailed Banquet Event Orders in Delphi.fdc
  • Generating meeting and banquet revenue through solicitation of local, business, conventions, conferences, tour groups and other key accounts
  • Maintaining accuracy of Catering information in C.I.T.Y
  • Detailing service steps, pull lists, diagrams, post event reports and catering equipment pars
4

Responsibilities For Catering & Sales Manager Resume

  • Designing creative, functional catering displays
  • Working independently and demonstrating self-confidence, energy and enthusiasm at all times
  • Generating a definitive sales and marketing plan to achieve departmental revenue goals
  • Negotiating food, beverage, equipment, extra labor/services and amenity pricing and details for ALL booked events at the hotel
  • Willing and able to work event based hours including nights, weekends, and holidays
  • Maximizing Revenue & Managing Profitability
  • Creating contracts, BEO's and detailing events
  • Speaking: Speak with poise, voice control and confidence, using correct English and well-modulated voice
  • Meeting and or exceeds monthly and annual sales goals
5

Responsibilities For Conf Services & Catering Sales Manager Resume

  • Soliciting new leads for potential event, banquet and conference business
  • Partnering closely with other departments within the Hotel to provide and ensure highest quality service to customers
  • Working directly with executives to plan and execute events
  • Increasing total group sales
  • Presenting professionally and persuasively to individuals and groups
  • Bring in new clients and new markets
  • Coordinating function and events
  • Outgoing personality and professional demeanor
6

Responsibilities For Assistant Catering Sales Manager Resume

  • Working knowledge of a hotel
  • Answering email inquiries, voicemails and phone calls
  • Working with the new Delphi system to ensure all information is inputted accurately
  • Working knowledge of food, entertainment and hospitality knowledge
  • Reading: Read and understand instructions, safety rules, etc
  • Upselling techniques to maximize revenues for each event
  • Prospecting and use of account-based selling techniques and strategies to grow sales within given Target Account
7

Responsibilities For Senior / Catering Sales Manager Resume

  • Provide resort support to include following up on outstanding responses, calling, faxing and emailing clients with responses and answering requests
  • Fully responsible of accounts under his/her management , including contracting, updating profile and renewing contracts
  • Serves as liaison between client and company, preserving, building and growing existing relationships
  • Responsible for acquiring and developing new accounts while managing existing accounts to ensure repeat sales
  • Be familiar with all Wyndham catering policies and selling techniques with an emphasis on maximizing revenue through upselling
8

Responsibilities For Senior Event & Catering Sales Manager Resume

  • Know relevant policies – Menu and Pricing, Food Handling, Lost & Found, Cancellation, Service Charge, Guarantee, Payment, Shipping/Receiving, etc
  • Assist in leading the Catering team through coaching and mentoring the team
  • Distribute Banquet Event Orders and Catering resumes to all appropriate hotel departments to facilitate efficient purchasing, planning, and employee scheduling
  • Develops sales training program, including curriculum and assessment of training needs for both new and existing sales and field Team Members
  • Belongs to associations that influence and aid in continuing industry education, provide networking opportunities and assists in securing future business
  • Maximize catering and conference sales revenue by managing and developing accounts
  • Manage the planning for your customer’s event including menu selection, creation of the internal event order, and billing
  • Undertake forecasting, reporting and oversee use of the sales & Catering database
9

Responsibilities For Kimpton Hotel Zamora Catering Sales Manager Resume

  • The Catering Manager is responsible for soliciting and booking business to achieve sales goals and objectives
  • Develop plans and actions by analyzing historical, current and future hotel/market trends and creates selling strategies to maximize catering revenues
  • Maintain and grow existing business through relationship building and outstanding customer service
  • Adhere to all accounting policies regarding billing procedures for clients
  • Assist in implementing special promotions relating to direct sales segments, i.e.WynClub parties, Catering blitzes, etc
  • Assist Director of Catering with reporting, forecasting, team member reviews and general inquiries
  • Responsible for achieving individual revenue goals for the National and Catering (Private Dining Room)
10

Responsibilities For Corporate Catering Sales Manager Resume

  • Maximizes revenue by up-selling packages, creating custom menus and working within the client’s budget to both benefit the client and the hotel
  • Assist with reporting as necessary (monthly location reports, capture rate reporting, annual sales plan, property level account reporting and ad-hoc requests)
  • Attend wedding shows coupled with performing sales calls with the Director of Sales & Marketing/General Manager
  • Develops plans and actions by analyzing historical, current and future hotel/market trends and creates selling strategies to maximize catering revenues
  • Competence in developing and executing targeted sales missions and documenting results
  • Provide AROC meeting content and co-host meeting with marketing
  • The ability to finalize all bookings maximizing all revenue potential by upselling in all revenue producing areas
  • The ability to assist in developing and executing projects for assigned market areas to increase catering activity, volume and profit

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