Brand Strategy Resume Sample

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Lonie Mertz
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Work Experience


Director, Brand Strategy
06/2015 - PRESENT
Houston, TX
  • Collaborate with CMG and CMR research to drive best-practices in brand management and brand architecture processes, analytics, measurement, and ROI analysis
  • Drive brand roll out projects for assigned brands and branded products to ensure fit with brand strategy, alignment with corporate goals, and to maximize marketplace impact
  • Drive brand management into logo design and visual identity-centered initiatives as needed
  • Drive facets of brand management including visual and naming guidelines, “brand tools” assets and support brand alias escalations
  • Conduct brand management training and evangelism activities with internal product groups and external agency partners
  • As needed, drive important, adhoc strategy projects that require strategic leadership and quick attention. These could include but are not limited to: naming, creative brief writing, positioning work, platform creation and/or development, architecture development
  • Train and mentor junior colleagues to drive a culture of learning and improvement
  • Gain the trust and admiration of Microsoft senior leadership by leveraging your unique combination of marketing expertise and business understanding to help them drive their business forward
Brand Strategy Writer
11/2010 - 02/2015
Philadelphia, PA
  • Bring vision and cohesion to a wide array of marketing plans and programs, and steward the success of those projects from concept to execution, ensuring they are on-time, on-budget, outcomes-driven and of the highest quality
  • With the AVP, Enrollment Management and Graduate Studies colleagues,develop admissions recruitment marketing plans to drive enrollment of undergraduate and graduate students
  • With the AVP and Advancement colleagues, support great donor and alumni engagement through the creation of a strategic marketing plan for these constituents
  • Serve as managing editor of the SF State Magazine
  • Developing a 5-year Corporate Strategic Roadmap
  • Supporting the content and technology platform business development agenda
  • Accelerating the growth plan for China and other emerging markets
Brand Strategy MBA Intern, Studio
09/2005 - 10/2010
Philadelphia, PA
  • Leading multi-disciplined strategy team including brand & marcom strategists
  • Progressive leadership of 4+ person team
  • Create strong Brand Fundamental:Be a true strategic partner to the business; developing the blueprint (brand strategy) and footprint (brand management) of the brand(s) within the SE portfolio
  • Co-Create:Be able to harness the power of collective wisdom where all centers of expertise come together, collaborate, co-create in striving towards one common goal/ambition - making 'brand' truly integral to all functions across the organisation from product development to communication
  • Disciplined Creativity:Develop co-creation to be able to harness the power of collective wisdom and striving towards one common goal/ambition: a brand building planwith the right focus and sequence to build brand and business together
  • Identify actionable solutions for development: Bring our business creative and actionable solutionsthat serve the double purpose of increasing sales and profit impact of their relationships with the market and reduce the risk of their termination
  • Generate compelling media content and steward thought leadership initiatives for the product’s in-person, online, Salesforce, and social media distribution channels
  • Refine and proliferate the product’s key messages by designing compelling, consistent, and compliant marketing literature and trade show collateral
  • In collaboration with the AVP, champion the San Francisco State University brand by leading the development of an institution-wide, data-driven brand strategy and implementation plan to advance the reputation of the university and drive desired constituent actions, including enrollment, retention, engagement and philanthropy

Education


Briar Cliff University
2001 - 2005
Bachelor's Degree in Marketing

Professional Skills


  • Critical, creative thinking skills, decision-making, and problem-solving skills
  • Proven, excellent presentation skills and story-telling ability
  • Financial or accounting experience and demonstrated leadership skills
  • Strong skills in developing and managing digital marketing strategy
  • Strong managerial, communication, organizational and writing skills
  • Excellent writing and presentation skills; keen business acumen
  • Excellent presentation and written skills with an exceptional ability to articulate and package ‘message&#8217

How to write Brand Strategy Resume

Brand Strategy role is responsible for presentation, analytical, design, training, creative, leadership, travel, retail, finance, integration.
To write great resume for brand strategy job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Brand Strategy Resume

The section contact information is important in your brand strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Brand Strategy Resume

The section work experience is an essential part of your brand strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand strategy position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Brand Strategy resume experience can include:

  • Project management of multiple projects and priorities, keeping a cool-head under time constraints, and effectively balancing concurrent demands
  • Demonstrated partnership and relationship building skills; build collaborative partnerships cross-functionally and resolve conflict productively
  • Very strong analytical skills and financial acumen
  • + Outstanding written and oral communication skills; with direct past experiences in briefing creative and marketing teams
  • + Excellent storytelling, presentation, writing, organization and general communication skills
  • Excellent written and verbal communications skills with ability to successfully interact with all levels of management

Education on a Brand Strategy Resume

Make sure to make education a priority on your brand strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand Strategy Resume

When listing skills on your brand strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical brand strategy skills:

  • Proven experience managing complex brand architecture and strategic frameworks
  • Conceive, develop and write materials that effectively communicate clients’ objectives in creative and compelling ways
  • To drive Talent Development initiative in advance our knowledge and skills set in the world of branding
  • Excellent experience at dealing with C-Suite contacts in both agencies and clients, preferably with a global presence
  • Exceptional brand strategy and brand identity/creative judgement and demonstrated experience in agency management
  • Exceptional organization and clear communication skills

List of Typical Experience For a Brand Strategy Resume

1

Experience For Director, Brand Strategy Resume

  • Experience in strategic planning and business plan development including analytical skills, presentation development and process management
  • Quickly developing skills and knowledge in new areas by leveraging client, firm and external resources
  • Demonstrates solid understanding of brand strategy and principles of brand and marketing management
  • Extensive experience in digital sales, including direct management experience
  • Brand strategy experience, on Fortune 100 brand(s). Special consideration given to those with global experience
  • Identify and effectively communicate this strategy to internal and external stakeholders
  • Recommending brand portfolio management priorities & decision rights
  • Enterprising – has proven he/she can drive commercial success for clients
2

Experience For Manager, Brand Strategy Resume

  • Define and communicate strategic positioning for marketing priorities throughout the organization through influencing creative strategies
  • Experience working with Twitter’s Streaming and REST APIs
  • Experience developing strategies for marketing programs and/or brand strategy
  • + Experience building marketing strategy pitches with a keen ability to communicate and sell through concepts
  • + Understanding of creative brand marketing and how to build intelligent and effective strategies across multiple platforms at various scales
  • + Experience with digital marketing, website front and back end development, website CMS, marketing and email automation platforms
3

Experience For Senior Director, Brand Strategy & Creative Resume

  • Experienced knowledge of all functional Marketing and Product departments, capabilities and service areas for an e-commerce, marketplace business
  • Effective team building and management
  • Well-organized, able to set priorities and be detail-oriented
  • Work closely with all show EP’s on strategy and execution in order to build strong relationships with talent and shows
  • Experience driving incremental revenue in prospective international sales markets
4

Experience For VP, Brand Strategy Resume

  • Management experience highly considered
  • Lead research and insights projects for key prioritized sales categories
  • Run analyses to determine effectiveness of marketing efforts and its effects on brand health
  • Collaborating with other strategy and design team members to explore alternatives and develop thinking (e.g., brainstorming sessions)
  • Identifying and evaluating brand expansion opportunities
  • Optimizing US trade spend
  • Defining the roadmap for future technology platform development
5

Experience For Senior Manager, Brand Strategy & Analysis Resume

  • Contributing to the development and storyline of client presentations
  • Liaising with partner vendors to provide guidance on project scope and define deliverable criteria
  • Executing clearly defined project tasks in concert with project team member(s)
  • Support in launching the new B2B Brand by helping develop training materials, setting up Q&A’s, creating content on Community and much more!
  • Support the Strategic Marketing Team in concepting, developing and executing engaging digital/social content (video, graphic, written and more)
  • Drive the development, ideation and strategic thinking of best-in-class marketing solutions for POPSUGAR’s strategic advertising partners
  • + 5+ years working in brand marketing/advertising
6

Experience For VP, Brand Strategy & Innovation Resume

  • Build win-win relationships with internal partners, working hand-in-hand with marketing to define development and execution of key marketing programs
  • Drive Seasonal Planning process including prep and deliverables for key strategy milestones, and guard execution
  • Inspire and provoke new approaches and forward thinking among brand leadership by sharing innovative external practices and connections
  • Strategic thinking; ability to identify outside environmental trends and changing customer needs and use that knowledge to build business strategies and plans
  • Champion change and new initiatives by challenging the status quo and acting as catalyst of change and provide leadership to drive to results
  • Work with the central advertising agency team to deliver advertising campaigns for BlackRock’s US-based businesses on time and to media schedules
  • Spearhead the development of innovative ideas and marketing programs leveraging POPSUGAR’s full suite of assets
  • Lead Brand Strategy team’s understanding of client’s business and uncovering of motivations/needs
  • Oversee consistent brand on property campaign, venue event messaging and cross-channel strategy, including final creative approval for brand campaigns
7

Experience For Brand Strategy Writer Resume

  • Oversee external partners to assure accurate profitable execution of marketing programs in media, email, social, PR and content marketing
  • Maintain online marketing planning calendar
  • Fluency in general business, marketing and creative concepts and workflows with a talent for communicating these to a wide variety of partners
  • ​Influence creative work by communicating the Creative Brief to partner teams (internal digital, advertising, social, events and external agency partners)
  • Utilize and leverage Insights team to strengthen strategic brief and creative work using target audience insights and testing campaign concepts
  • Ensure all marketing campaigns are shifting brand perception in a laser-focused manner - even if not all the audience watches the shows promoted
  • Able to bring together, coordinate and lead projects within a matrix structure, with multiple managers and indirect stakeholders
8

Experience For Brand Group Director, Brand Strategy Resume

  • Support in the development of key business presentations including Board of Directors and Monthly Business Reviews
  • Manage the analysis of business to help build financial and operating business cases, understand risk/reward trade-offs, and define requirements for execution
  • Expert proficiency using Powerpoint and Excel
  • Partner with Insights to identify new opportunities for brand partners leveraging POPSUGAR's proprietary data and research
  • Partner with Insights to identify new opportunities for brand partners leveraging POPSUGAR’s proprietary data and research
  • To be part of the senior brand team in defining the Vision and Brand Strategyfor the company e.g. company name, associated brand strategy etc
9

Experience For Associate Director, Global Brand Strategy Resume

  • To be part of the senior brand team in defining the Brand Culturewithin the company in relation to the Brand To Orderframework
  • To initiate any Thought Leadership initiatives to build credentials for the Team, also as a means to instill brand planning and collaboration within the team
  • Define individual brand based on target guest while working with internal agency
  • Is ‘Consumer Obsessed’ - identifies emerging niches concepts and strategic opportunities for the company
  • Work with division / strategy leadership to charter and execute strategic projects, including
  • Work in a fast-moving company and industry
10

Experience For VP Brand Strategy Resume

  • Liaise with internal departments, including Live Analytics (integration of ticket purchase data), Account Management (advise on program measurement), etc
  • Develop digital, mobile, ecommerce marketing strategies that deliver on KPIs and business objectives
  • Identify, develop and execute external marketing programs and external messages to drive traffic to bebe.com and juicycouture.com
  • Facilitate and communicate at all levels of the organization including with C-Suite and executive level
  • Owns and manages strategic global education programs, partnering with business, and regional partners to develop strategy and go-to-market education plans
  • Partner with our Insights team to identify new opportunities for brand partners, leveraging POPSUGAR’s proprietary data and research

List of Typical Skills For a Brand Strategy Resume

1

Skills For Director, Brand Strategy Resume

  • Excellent skills in Keynote or PowerPoint, basic Excel skills are required
  • Advanced analytical skills and fluency in synthesizing reports. This includes proposing recommendations for improvements to performance and future strategy
  • Extraordinary communication and relationship skills, including success selling concepts to senior leadership
  • Experience within Brand Building or Brand Development, experience leading cross functional teams
  • VP level team leader with 10-15 years sales experience and incredible proven impact working in technology, advertising, digital media, or related fields
2

Skills For Manager, Brand Strategy Resume

  • Proven experience growing and doubling revenue within international markets and global clients
  • Experience in working with APIs and webhooks and a strong understanding of their implementation
  • Demonstrates strong financial acumen and logical decision making in the general business environment
  • Top-notch communication skills - verbal and written
  • Demonstrated experience as a manager
  • Five (5) years of marketing experience in designing programs, events, and leading marketing organizations
  • Six or more years of experience at a marketing agency, consulting firm or in corporate branding role
3

Skills For Senior Director, Brand Strategy & Creative Resume

  • Experience with various brand initiatives including positioning, naming, design, etc
  • Experience leading a planning department at a leading creative agency
  • Experience in marketing and/or brand strategy, specifically in online marketing
  • Substantial commercial experience including brand strategy, brand consultancy, identity, research consulting and / or brand management expertise
  • Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications
  • Experience of consumer insights (client/agency/consulting), brand management or brand marketing
  • Experience in brand marketing/advertising
  • Experience interacting and strategizing with executive-level teams
4

Skills For VP, Brand Strategy Resume

  • Experience in crafting and implementing brand and/or market development strategies
  • Experience assessing and using market research and community data
  • Three (3) years of working experience in Strategy, Management consulting and/or corporate
  • Leads focus on developing brand strategies by assessing insights, business priorities and goals
  • Experience in managing agencies and partnering with cross-functional teams
  • Excellent understanding of the on-demand space, social media and advertising
  • Brand management and/or marketing experience, preferably in publishing, media or education
5

Skills For Senior Manager, Brand Strategy & Analysis Resume

  • Experience in Business and Financial Analysis, Strategic Planning, Project required Management, Business Case Development and Research highly desired
  • Demonstrated strength in B2B branding of a complex/large product portfolio
  • Experience applying brand across integrated, multi-channel campaigns
  • Monitor and report on the effectiveness of marketing programs
  • Experience, preferably at a news organization or digital media/sales capacity, interacting with digital content teams
  • Experience supervising staff and/or volunteers
  • Experience delivering innovative technology for major brands, agencies, or media partners
  • Four or more years of management or mentorship experience
6

Skills For VP, Brand Strategy & Innovation Resume

  • Oversees budget and provides suggestions for priority shows & budget allocation
  • Post college work experience
  • Excellent working relationships with internal stakeholders and external agencies
  • Excellent rolodex in NY region with emphasis on CPG and/or Tech/Telco
  • Ensure brand team delivers effective on-property activation (e.g., signage, marquees), and mediate between property and central needs
7

Skills For Brand Strategy Writer Resume

  • Work with Guest Experience Directors to ensure corporate guest service standards are implemented
  • Act as the point of contact with property senior leadership teams and Chief Experience Officer
  • Experience, preferably at a creative/ad agency, start-up or entertainment company
  • Ten (10) years of experience in a leadership position
  • Outstanding track record of success of regularly meeting or exceeding sales goals
  • Assisting in the development of brand initiatives including
8

Skills For Brand Group Director, Brand Strategy Resume

  • Organizing and coordinating client executive interviews
  • Communicating with and presenting to both internal case teams and external client teams
  • Supporting case team planning and analysis of quantitative and qualitative customer / prospect research, from discrete choice analysis to focus groups
  • Influencing up, down, and across organizations with high level of EQ to influence and manage diverse groups of people
  • Provide weekly detailed reports reviewing marketing program performance including recommendations and action plans for increasing sales and managing expenses
  • Ensure a clear understanding of each brand’s target audience/ prospect in marketing, media planning and media buying terms
  • Seek to ensure a clear understanding of each Brand’s target audience/ prospect in both marketing/ media planning and media buying terms
9

Skills For Associate Director, Global Brand Strategy Resume

  • Explore customer and owner needs, including identifying unmet (or emerging) needs across the hospitality industry
  • Leads and drives the strategy and story/ies or storytelling (including brand framework, value propositions, personality and naming) across the Co-op
  • Own and manage several key branding initiatives including supporting our brand campaigns in US and in international markets
  • Brainstorm innovative ideas that capture audiences’ imaginations and push the creative envelope while still delivering clear messaging and driving action
  • Ownership and development of POPSUGAR’s go-to-market approach including messaging and marketing materials
10

Skills For VP Brand Strategy Resume

  • Understand the brand strategy and media planning eco system, including Horizon Media’s approach to client service and cutting edge work product
  • Works with internal teams (inside of marketing and outside) to make sure we (and they) are maximizing their assets in promotion of a show
  • Support the team in driving new brand development, growth strategies, and competitive positioning across all Hilton hotel brands
  • Might be in a stationary position for a considerable time (standing or sitting)
  • Self-starting, flexible, results-driven, quick-learning

List of Typical Responsibilities For a Brand Strategy Resume

1

Responsibilities For Director, Brand Strategy Resume

  • Manage marketing and brand initiatives to drive viewership, grow equity and drive value within children’s television landscape and within NBCUniversal portfolio
  • Partner with BlackRock’s U.S. Wealth Advisory/retail marketing and market research/insights teams to ensure creative solutions deliver on campaign and business objectives and media plans are effective, targeted and support the creative idea
  • Able to gather objectives/KPIs and effectively build and deliver effective programs
  • Demonstrates clear consumer insight, analytical skills, and breakthrough thinking; Ability to turn insights to ideas and growth opportunities
  • Digital sales experience, including direct management experience
2

Responsibilities For Manager, Brand Strategy Resume

  • Proven experience positively impacting a world class brand significantly increasing awareness, perception and interest by consumers
  • Solid leadership experience with clients and internal teams
  • Experience in specialty retail or consumer packaged goods
  • Project management skills, collaborative
  • A confident leader who has strategic influencing skills to drive teamwork and alignment with cross-functional teams, and senior leaders
  • Demonstrated ability in planning, goal setting and achieving set goals
3

Responsibilities For Senior Director, Brand Strategy & Creative Resume

  • High-level marketing and/or operating experience in a resort casino environment with overall responsibility for profit and loss
  • Experience leading work for global blue chip brands Brand literate
  • Three (3) years of experience at a top tier management consulting firm
  • Leading brand and marcom strategy function enterprise-wide team(s) or multi-channel retail or agency experience
  • Leadership experience, working with multi-disciplined teams; especially technology, creative, and strategy
  • Work with multiple stakeholders while maintaining strong professional relationships
4

Responsibilities For VP, Brand Strategy Resume

  • Deep experience running cross platform, multicultural campaigns
  • Experience utilizing multiple media channels required
  • In brand management, marketing strategy or agency experience
  • Past experience working for a digital lifestyle publisher
  • Previous marketing experience with brand or customer strategy
5

Responsibilities For Senior Manager, Brand Strategy & Analysis Resume

  • Experience in hotel/travel industry, marketing, and/or business relations
  • Experience communicating to senior executives, presenting ideas and a strategic vision
  • Proven to be capable of guiding and nurturing creative work that meets business briefs
  • Have a strong team ethic with a can-do attitude
  • Experience in a leadership position
6

Responsibilities For VP, Brand Strategy & Innovation Resume

  • Support the development and coordination of long-term growth strategies for BBW and annual strategic priorities (Blue Chip management process)
  • Proven ability to work cross-functionally across multiple disciplines
  • Proven ability to work with, manage and develop people
  • Proven ability to take ownership of projects and lead initiatives with high attention to detail
  • Demonstrated ability to track multiple projects and meet deadlines
  • Experience in brand management, marketing or sales strategy
7

Responsibilities For Brand Strategy Writer Resume

  • Total experience
  • Mom and Baby (nice to have) or FMCG category experience
  • Proven track record in delivery of targets
  • Proven track record of developing sound strategy and successfully delivering project results across a diverse group of stakeholders
  • Demonstrated commitment to the professional development and growth of others and ability to excel managing across lines of difference
  • Deep experience with multicultural engagement
  • Present findings and recommendations and communicate strategic priorities to senior leadership and project teams
  • Advertising is delivered on time and to budget, and compliant in every respect
8

Responsibilities For Brand Group Director, Brand Strategy Resume

  • Commanding leadership presence
  • Translating business objectives, insights and cultural trends to underpin strategic solutions, ideas and recommendations
  • Drive the development, ideation and strategic thinking of best-in-class marketing solutions for POPSUGAR's strategic advertising partners
  • Leads integrated, multi-channel marketing communications plans and strategies working with key partners across the Marketing, Retail and Digital
  • Firm understanding of digital marketing, social media and creative communities
  • Develop and oversee the organization's overall brand strategy including target audiences, positioning, purpose, core attributes, voice, and image
  • Campaign plans and holistic timelines/calendars are successfully managed throughout campaign planning period through execution
  • Be up-to-date on our brand’s competitive set and the efforts our competitors are taking to attract consumers
  • Can facilitate getting to solutions with other strategists & other agency partners
9

Responsibilities For Associate Director, Global Brand Strategy Resume

  • Human – makes things, including technology, easy to understand
  • Monitor and translate trends in content marketing and digital media into actionable strategies for the business
  • Gather, analyze and report on profitability data for each program and campaign as the measure of success for marketing programs
  • Analyze performance in a daily/weekly/monthly cadence including recommendation process for plan changes
  • Launch scheduled marketing programs on time and on budget
  • Manage marketing plan and budget to weekly plan
10

Responsibilities For VP Brand Strategy Resume

  • Brand strategy and positioning, ideally on global brand
  • Knowledge of digital marketing strategies and platforms
  • Ensure we are measuring brand perception in an actionable manner that can isolate the drivers of perception
  • Translates high level visions into an actionable strategic platform; creating a best in class strategic focus
  • Possesses a deep understanding of research methods, both qualitative and quantitative to extract and synthesize insights and apply to initiatives
  • Leads and develops presentations, communications to serve as the base and foundation of implementing brand expression at the enterprise-level
  • Collaborates closely with creative teams to bring strategic insights to life in powerful and emotional creative expressions

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