Brand Strategy Manager Resume Sample
Diamond Mills
11975 Alyce Fall,
Boston,
MA
+1 (555) 847 8264
Work Experience
Brand Strategy Manager
04/2017
-
PRESENT
Philadelphia, PA
- Excellent communication skills and the ability to influence at multiple levels of the organization
- Proven experience organizing and driving branding projects across multiple channels
- Demonstrate capacity for developing industry leading marketing strategies in an Internet and/or advertising environment
- Proven ability to develop creative campaigns that align with overall brand strategy
- Experience working with senior marketers at agencies and global brands and expertise supporting and enabling a sales organization
- Previous digital sales experience
- Experience at a publisher or social media platform
- Strong track record of sales success driving revenue through discovering, prospecting, creating new business and growing and retaining existing business
Senior Brand Strategy Manager
11/2012
-
01/2017
New York, NY
- An entrepreneurial spirit and the ability to be flexible and navigate through change
- Demonstrable knowledge of the online advertising industry
- Work in a fast moving fast changing company and industry with a willingness to learn
- Collaborate with our editorial teams to introduce sponsorship opportunities around new editorial launches
- Experience at a leading publisher or social media platform
- An understanding of social ad products like Facebook Sponsored Stories and Promoted Tweets
- Work in a fast moving company and industry
- Digital sales, planning or media buying experience
Associate Brand Strategy Manager
02/2008
-
07/2012
Chicago, IL
- Managing client accounts
- An understanding of social ad products like Facebook Ads and Promoted Tweets
- Introduce our products to brands and agencies in Europe through meetings, speaking opportunities, and written materials
- Relevant Brand Articulation
- Support the development of the Annual Strategic Business Plan across all brands (Levi’s, Dockers, Signature, Denizen)
- Manage an effective Project Management Office within the brand strategy group, ensuring strategic projects across the Global Brand organization are tracking towards their goals on an ongoing basis
- Experience preferably spent in either consulting or in a role consulting senior management with an emphasis on strategy, competitive analysis, market dynamics and business performance
- Apply strategic frames to assess opportunities for the brand (5C’s, SWOT, etc)
Education
Southwest Minnesota State University
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Experience in management consulting, strategic planning, consumer goods, business development or related fields with strong brand equity, international exposure, wholesale and retail channels
- Strong verbal and written communication skills with aptitude for connecting with customers / end users and breaking down complex ideas into simple terms
- Excellent written and verbal communication skills - can clearly communicate an idea, thought or program to people at all levels of understanding and seniority
- Excellent and comprehensive communication, presentation and writing skills
- Strong interpersonal skills and ability to work well with others to accomplish objectives
- Experience of working with agencies, developing strong, collaborative relationships
- Highly collaborative, a cross-functional leader with advanced interpersonal skills who thrives working in teams
How to write Brand Strategy Manager Resume
Brand Strategy Manager role is responsible for interpersonal, research, training, presentation, storytelling, organization, leadership, influence, articulate, digital.
To write great resume for brand strategy manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Strategy Manager Resume
The section contact information is important in your brand strategy manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Strategy Manager Resume
The section work experience is an essential part of your brand strategy manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand strategy manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand strategy manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Strategy Manager resume experience can include:
- Effectively on board a new team; strong leadership, training and mentoring skills
- Solid working experience as brand manager or experience in a field-facing role; experience in digital marketing and product marketing/management
- Influencer. Well-honed ability to influence at all levels, strong interpersonal skills and high EQ
- Proven ability to develop brand and marketing strategies and excellent understanding of the full marketing mix
- Client success is our ultimate metric, and what drives our mindset, skillset, and company culture
- Proven experience in similar role in luxury brand and/or hotel/travel industry
Education on a Brand Strategy Manager Resume
Make sure to make education a priority on your brand strategy manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand strategy manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Strategy Manager Resume
When listing skills on your brand strategy manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand strategy manager skills:
- Strong communication and diplomacy skills in order to guide, influence and convince others
- A willingness to listen, take feedback and operate in a highly creative, strong-willed team
- A drive for results and leadership skills
- Effectively communicate findings, insights and recommendations
- Lead and work effectively with cross-functional virtual teams
- Experience of managing, developing and implementing brand and customer centered strategies
List of Typical Experience For a Brand Strategy Manager Resume
1
Experience For Senior Brand Strategy Manager Resume
- Develop and implement an effective marketing communication program to support the company’s public image and positive reputation, as an innovator and industry leader
- Strong storytelling ability, with skills in crafting a narrative and getting to the emotional core of a story
- Skilled in crafting slide decks and written pitch materials
- Demonstrates clear strategic thinking, can build strategic narratives, lead debate and develop persuasive presentations for Head of and Director level review
- Previous digital sales experience
- Proven ability to work independently and initiate action
2
Experience For Global Brand Strategy Manager Resume
- Experience in brand strategy
- Proven ability to identify strategic needs, develop recommendations, and lead growth
- Develop all messaging and positioning strategies for products & services and link them with the core values of AudioNova
- Pitch out positioning/creative strategies to key constituents
- Act as strategic lead within new business pitches for new and existing accounts
- Internally, we see ourselves as partners to our clients, and we invest in each of their business goals, ensuring that our work helps deliver on these goals
3
Experience For Associate Brand Strategy Manager Resume
- Communicate the value proposition of the products & services to the field sales team and develop sales tools that support the selling process of products
- Assist in the strategic planning for launches of new products, release and manage the cross-functional implementation of the plan
- Balance of analytical and creative thinking
- Manage creative agencies in the creation of brand visual identity
- Assist in creation of and support the visual and verbal communication of the brand
- Oversee design, production and delivery of brand materials
- Photography and video style guidelines, logistics, negotiation and usage of outcome
4
Experience For Sales Manager / Brand Strategy Manager Resume
- Develop, implement and guard the brand guidelines across all Jumeirah hotels
- Participate actively in and co- host the Jumeirah Lab, broadcast outcomes
- Application of brand values to creation of new concepts and brands within the group
- Understanding the latest customer insight, conducting competitor analysis, maintaining a pipeline view of new products and services and understanding the Barclays UK corporate narrative
- The ability to shape strategy and develop creative solutions
- Own and develop our brand guidelines, ensure these are embedded across team and all campaigns
5
Experience For Brand Strategy Manager, Entertainment Resume
- Develop and champion short and long term brand KPIs in conjunction with acquisition and retention teams. Set clear growth targets for these and develop process to measure performance
- Proactively support teams, e.g. customer and product, across the business to translate the brand strategy into actionable ways to build our brand equity and influence consumer perceptions
- Be the brand champion across the business, engage and excite all staff to translate on brand DNA into their own work
- Stay connected to the wider industry, keeping close to brand strategy trends, creative best practice, and maintain links to the industry to proactively recommend fresh research or approaches
- Leading high profile end to end brand projects, agency or client side
- Able to collaborate with, manage & influence internal/ external stakeholders across multiple levels
- Highly creative, live the brand in their work
- Enthusiastic, excited by a challenge
6
Experience For Brand & Strategy Manager Resume
- Interest in digital/ OTT content distribution
- Define and perform ad hoc quantitative and qualitative analyses to support the development of global brand strategy, leveraging insights across all aspects of business (including member, market, competitive, and brand)
- Develop and implement existing measures to track brand performance and overall effectiveness for the organization, leading effectively across functions and regions
- Ensure that products and services map to brand architecture, brand positioning naming strategy and messaging to maximize market impact
- Build cross-functional collaboration of brand teams across LinkedIn working across businesses and regions to ensure objectives and brand activity aligns to build overall equity
- Monitor industry, marketing and consumer trends and disseminate insights through organization
- Lead brand training and brand evangelism activities with internal groups and external agency partners to ensure activities are on-strategy
7
Experience For Advertising & Brand Strategy Manager Resume
- Contribute to brand campaign strategy and concept development in collaboration with external agency partner
- Define Brand architecture inclusive of all global elements for Workday and our extended community of partners
- Capture Workday brand attributes, tone, and personality and deliver tools to infuse this foundation across Workday
- Introduce and encourage new ideas that continually provide opportunities for the brand to differentiate or grow. Think differently and produce exceptionally
- Keep the organization in-the-know on the competitive landscape
8
Experience For Brand Strategy Manager Resume
- Engage appropriate counterparts outside of Workday to gain best-practice knowledge and market trends
- Effective professional interpersonal skills with the ability to cultivate effective partnerships and gain stakeholder support across every level of the organization
- A strong metrics orientation
- Professional network and vendor connections to contribute to process development and improved solutions
- Manage outside vendors as appropriate
- Manage project timelines in association with production management, including delivery of scripts, rough-cuts and final cuts on time and to the appropriate parties for approvals
9
Experience For Senior Brand Strategy Manager Resume
- Communicate clearly and in a timely manner with all internal and external team
- Work with VP to assign production workload
- Demonstrate the value of integrating Strategy and Planning services and activities into all client engagements and ensure overall quality of Strategy work on all projects across all disciplines
- Manage the team’s output for all work, including integrated campaigns, go-to-market strategy, customer acquisition, content strategy, user experience, etc
- Pioneer latest ways of thinking for our clients
- Provide thought leadership for the team, company and industry at large
10
Experience For Global Brand Strategy Manager Resume
- Partner with clients to identify key business problems and challenges, become a trusted advisor to the client Develop a process for consistent delivery, building team IP, ownable (gorgeous) deliverables, and a consistent client experience
- Define measurement and KPI strategies to support program optimization
- Experience, preferably with a management consulting/ business strategy company, branding agency or marketing analytics division of a leading market research company
- Collaborative to the Core. Demonstrated ability to work in a team environment, as a leader and member
- Creator & Innovator. Eager to produce new strategy frameworks, and ownable IP, assigning high value on innovation
- Oversee the company's advertising and promotion activities, including sponsorships, seminars, educational events and other activities. Manage staff developing the design, image, branding and content of company materials
List of Typical Skills For a Brand Strategy Manager Resume
1
Skills For Senior Brand Strategy Manager Resume
- Experience managing multiple projects, deadlines and people with a wide range of personalities and skillsets
- Proven experience in development of successful television advertising, managing large advertising budgets, complex timelines and domestic shoots
- Experience drawing strategic consumer and market insights, including analyzing market data
- Experience in a related field agency, marketing/advertising within the hospitality/gaming industry
- Marketing experience in consumer technology, corporate brand management or brand strategy consulting, or strategic planning at an agency
- Demonstrated success in developing and implementing communication plans for branded products
- Experience going beyond brand strategy and bringing brands to life experientially
- A strong understanding of the evolving role of brand in the digital age
- Experience in marketing and/ or brand management
2
Skills For Global Brand Strategy Manager Resume
- Experience managing multiple vendor and agency contracts and relationships
- Digital marketing and social media experience
- Experience influencing at a senior level
- An understanding of Barclays strategy and market (the competitive landscape, products, customers) and experience in financial services industry
- Develop training to enable all members of the Workday ecosystem to be effective ambassadors of the Workday brand
- Good understanding of enterprise technology space with a focus on SaaS
- Experience with a matrix organization
3
Skills For Associate Brand Strategy Manager Resume
- Supporting the embedding of the brand strategy across Barclays UK and in the marketing processes, plans and execution
- Developing engagement plans and practical tools to help the marketing team and the wider business to apply the Barclays UK purpose to their work
- Branding design (creative look/feel/tone)
- Supporting the Senior Brand Strategy Manager in the development of brand campaign briefs to deliver the brand plan
- Ensuring that our customers and clients are at the heart of our brand strategy
- Work in a fast moving company and industry, whilst maintaining the BuzzFeed culture and having fun
- Ensure deep consumer understanding underpins all brand thinking, working with the research team
4
Skills For Sales Manager / Brand Strategy Manager Resume
- Drive positive change within the organization, working with, and persuading others to do so
- Work with managers for Sales, Marketing and Customer Service to drive successful marketing plans for the company’s products and programs
- Drive branding projects across integrated marketing channels
- Deliver brand messaging hierarchy and supporting content
- Track record of consistently achieving or exceeding goals
- Customer focused, always putting yourself in their shoes
- Develop a deep understanding of our seller personas, mindsets, attitudes, values and behaviors
- Aware/ahead of market /lifestyle trends in rapidly changing international world of travel/luxury/hotels
5
Skills For Brand Strategy Manager, Entertainment Resume
- Brand Management, Customer strategy, integrated marketing, and/or creative development
- Skilful in working across a large organisation
- Own and develop the Eurosport Player brand strategy, positioning, and identity
- Partner with teams to create annual marketing plan and act as liaison with cross-functional partners to ensure alignment
- Develop and implement brand management tools to provide direction and consistency across all LinkedIn brand activities – including frameworks and guidelines
- Lead naming for products, services, apps, and features for our portfolio
- Contribute to the development and execution of our brand narrative and strategy for key parts of our portfolio, including mixed reality
- Develop and implement brand strategy inclusive of brand positioning and brand promise
6
Skills For Brand & Strategy Manager Resume
- Collaborate with business units to ensure platform and product positioning is aligned to brand
- Foster collaborative partnerships with Marketing colleagues and program stakeholders
- Deliver innovative approach for measuring brand health, value, and contribution to the business, with accurate and timely KPIs
- Work independently, while also contributing as a team player
- Oversee the quality of briefs and strategic output from the Strategy and Planning team
- Build and grow the Strategy and Planning discipline across multiple accounts
- Work experience in management consulting, strategic planning, consumer goods, business development or related fields with strong brand equity, international exposure, wholesale and retail channels
- Strong passion for and knowledge of organizational process / capability and organizational
- Having a ‘hack’ mentality: being comfortable operating under ambiguity and helping to shape and evolve your scope. Seek out opportunities to do what’s right for the company and our brand portfolio
7
Skills For Advertising & Brand Strategy Manager Resume
- Track record of effectively navigating highly matrixed organizations
- Steeped in digital, modern world with competitive knowledge of how people behave and make purchase decisions. Worked successfully on brand activations and promotions through modern and integrated channels
- Demonstrates executive presence. Isn't intimated by situations or people - makes timely and pertinent statements
- Partner with Square’s product and insights teams to identify and prioritize the most important audiences to target to drive awareness about the brand
- Strategic and creative thinker, and systematic/logical about business issues
- Globally and culturally thoughtful
- Support the evolution and management of Square’s brand strategy and architecture
- Understand Square’s marketing campaign hierarchy, message and audience crossover, and ensure we are always telling a unified, cohesive story across platforms and campaigns
- Analyze, monitor and report on competitive landscape to determine where our brand and products fit over time, where to target sellers and how to have the greatest impact for brand (including analyzing competitive positioning, products, brands and campaigns)
8
Skills For Brand Strategy Manager Resume
- Work cross-functionally with product, marketing, creative, insights, international and office teams to build the brand internally and externally and deepen our seller engagement
- Be an advocate for Square’s sellers and a champion for their needs
- Proven ability to lead and contribute to the brand’s strategic choices, product and commercial innovations, integrated communication plans, and brand executions across all media and consumer touch points
- Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business with curiosity, humility, humor and professionalism.
- Upervisory experience
- Blue chip brand management experience developed in a BtoB environment
- Strong focus on being able to analyze data and use it to grow the business
- Mastery of Microsoft Office software suite and experience with Adobe Creative Suite
- Supporting the Senior Brand Strategy Manager in the development and evolution of the strategic vision and brand plan for Barclays UK
9
Skills For Senior Brand Strategy Manager Resume
- In Strategy, Market Research or Brand Management background is desired
- Proficiency with social media management and web analytical tools like Simply Measured, Tracx, Netbase, Percolate, Google Analytics, and Adobe Analytics
- Firm grasp of digital advertising practices, social media best practices, optimization tactics, and analytics tools such as Facebook Insights and Google Analytics
- Maximize organic reach with, and experience using, paid social, digital and traditional media tactics
- Photoshoot/videography experience from client /agency side
- Excellent communicator, confident and able to present to senior stakeholders
- See other people’s points of view and take on board feedback
10
Skills For Global Brand Strategy Manager Resume
- Direct management of an ad agency relationship
- Brand development on a global level
- Seven (7)+ years working in a large marketing organization, creative agency or hands-on marketing experience, with a focus on brand strategy, brand management, or a related subject matter
- Lead the effort in Georgia Power’s branding process to build and expand a trusted, authoritative, and recognizable brand among multiple target audiences
- Brand positioning and creation of stories and differentiators for new hotel / restaurant openings
- Influence key internal stakeholders, both up and down the organization
- Comfort in interpreting, understanding and applying insights from marketing and brand research and analytics Have top-notch writing skills and storytelling prowess, in order to continually craft the Square story for sellers
- Relevant experience in brand strategy and marketing, preferably client-side
- A balance of art and science — strong abilities to think creatively, and back it up with measurement and insights
List of Typical Responsibilities For a Brand Strategy Manager Resume
1
Responsibilities For Senior Brand Strategy Manager Resume
- Excellent oral and written communication skills, and presentation skills to set a clear direction with inspiration. Comfortable presenting strategies and plans to senior executives
- Strong interpersonal skills to drive and influence for results
- Demonstrate exceptional problem solving abilities
- Exhibit an in-depth understanding of brand and ad market research, including
- Strategic thinker who is conversant with brand management and activation across multiple marketing channels and audiences
- Expert in competitive, consumer and industry trends with up to the minute awareness of shifting dynamics
2
Responsibilities For Global Brand Strategy Manager Resume
- Drive to business insights from data findings; creating stories around those insights
- Build lasting relationships with a diverse set of internal stakeholders
- Superior leadership skills i.e., creating and working in a team environment, analytical skills, interpersonal and communication skills, and continuously improving skillsets
- Understanding of brand, how to measure key brand metrics and how to build equity over time
- Analyze how our brand is positioned in the market and sharpen targeted consumer insights
3
Responsibilities For Associate Brand Strategy Manager Resume
- Provide an annual launch plan in close collaboration with the group companies and Wholesale, pre-launch information, direction as well as requirements during the launch processes
- Be responsible for the branding of AudioNova’s private label products (including design, packaging, accessories, etc.)
- Proficient in Content Management Systems to build product pages, optimize conversion paths and use dynamic calls-to-action
- The ability to think outside of the box - can identify problems, test new ideas and develop fast solutions
- Strong results orientation in high-growth, fast paced environment with proven track record of delivering on projects with tight deadlines and cross-functional dependencies
- Ensure that our clients receive excellent sales and operational customer service
4
Responsibilities For Sales Manager / Brand Strategy Manager Resume
- Superior audience-centricity, relentless advocate for our members and customers across the organization
- A broad range of qualitative and advanced quantitative market research techniques
- Offerings from the market research supplier side
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