Brand Manager Resume Sample

4.9
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Work Experience


Brand Manager
10/2016 - PRESENT
San Francisco, CA
  • Work in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives
  • A great people manager - providing leadership, coaching and development for a team of associates
  • A leader to develop brand strategies for digital, mass and retail channels, while working with agencies/partners to ensure alignment
  • A highly collaborative multi-tasker who can effectively team with internal departments (Product development, Process management, Compliance, etc.) and with our agencies/partners to ensure marketing campaigns are delivered on time and within budget
  • Setting goals for the work group, developing organizational capability, and modeling how we work together. Works cross-functionally and with the brand team to grow share, build the brand and achieve financial objectives
  • At least three years’ experience in a marketing, brand management or product management role
  • At least three years’ experience leading the development of new and/or existing products or strategies from conception to implementation
Brand Manager
08/2012 - 07/2016
Los Angeles, CA
  • At least three years’ experience managing one or multiple budgets
  • Leads cross-functional and/or cross-channel teams to develop integrated digital loyalty programs or marketing promotions
  • Collaborates with Global Digital Marketing to execute digital marketing creative from brief development through concept evaluation to delivery of the final execution
  • Coaches and mentors teams to enhance marketing, digital loyalty and brand knowledge
  • Identifies and quantifies specific drivers in support of digital marketing calendar strategies
  • Develop digital loyalty marketing program calendar for US Channel Coffee and work with Global Digital Marketing & Loyalty teams to execute
  • Builds strong relationships within a matrixed structure to ensure achievement of business objectives
  • Assists in the development of multi-year operating and marketing plans. Makes recommendations regarding product objectives and strategy, positioning, pricing, and packaging
  • Initiates or suggests analysis (financial, consumption or consumer) to influence strategic plans. Builds robust business cases to support projects and initiatives

Education


Upper Iowa University - Cedar Rapids Center
2007 - 2011
Bachelor's Degree in Marketing

Professional Skills


  • An ability to demonstrate excellent interpersonal and influencing skills, possess strong presentation and organisational skills
  • Excellent written and oral communication skills, strong analytical and presentation skills, and the ability to prioritize and multi-task complex projects
  • Strategic thinking, analytical skills, decision making skills, and interpersonal skills
  • Strong project management skills, multitasking skills
  • Strong blend of analytical, creative problem-solving, and project management skills; ability to effectively prioritize
  • Strong project management experience, highly creative and with excellent problem-solving skills
  • Excellent communication & interpersonal skills inc. good influencing skills. Able to assert self and leverage resources to achieve results

How to write Brand Manager Resume

Brand Manager role is responsible for analytical, marketing, presentation, interpersonal, leadership, organizational, creative, strategic, brand, business.
To write great resume for brand manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Brand Manager Resume

The section contact information is important in your brand manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Brand Manager Resume

The section work experience is an essential part of your brand manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Brand Manager resume experience can include:

  • Strong prioritization and decision-making skills, with the ability to maintain an excellent attention to detail
  • Proven communication skills (Above average English Skills)
  • Experience in Marketing. Strong preference for experience with CPG brands and FMCG (Fast Moving Consumer Goods)
  • Proven excellent presentation, oral, written and communication skills
  • Excellent organizational skills, attention to detail and strong sense of urgency and follow-through
  • Work independently who is a good initiator with strong multi-task and time management skillsAdvertising

Education on a Brand Manager Resume

Make sure to make education a priority on your brand manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand Manager Resume

When listing skills on your brand manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical brand manager skills:

  • Excellent communication skills, strong business acumen and commercial skills, together with strong planning and organisational abilities
  • Strong critical thinking skills; a methodical approach to problem solving; excellent skills at executing plans
  • Convincing personality with very good communication skills and coaching skills
  • Strong presentation and interpersonal skills. Ability to communicate (verbal/writing) effectively
  • Strong leadership skills, able to engage effectively with key stakeholders to achieve the right results
  • Strong organizational and planning skills, with ability to effectively coordinate several key projects simultaneously

List of Typical Experience For a Brand Manager Resume

1

Experience For Brand Manager Resume

  • Excellent interpersonal, written and verbal communication skills with a strong focus on sales force and customer communications
  • Proven ability to effectively manage multiple tasks and prioritize accordingly
  • Good interpersonal skills to develop and maintain effective business relationships at all levels of the company and in the supplier community
  • Provide input for forecasting, KPI tracking and budgeting, leveraging strong analytical skills
  • Strong market research experience, including experience in reporting data/metrics of marketing efforts, trends, etc
  • Demonstrate team building skills through collaboration across all the marketing, product management, and market development functional units
  • Demonstrate strategic thinking skills and a foundation understanding of Consumer & Shopper Insight
2

Experience For Brand Manager Resume

  • Strong forecasting, financial and planning skills
  •  Proven experience in managing effective teams and fostering collaboration across organizational boundaries
  • Strong project management skills and an ability to coordinate multiple projects, while adhering to strict deadlines
  • Strong interdepartmental influencing skills
  • Demonstrated experience delivering brand programs that result is exceptional customer experiences
  • Strong project management skills, managing multiple projects within compressed timeframes
  • Strong personal and professional communication skills - including writing, presenting, and relationship building
3

Experience For Brand Manager Resume

  • Previous experience in patient support program management AND experience in highly competitive environment are strong assets
  • Strong analytical and technical skills; comfortable with data systems
  • Very strong interpersonal skills and collaborative leadership style, able to work with multiple stakeholders simultaneously and lead through influence
  • Excellent project management, leadership, and supervisory skills
  • Strong analytical skills paired with curiosity around the p2p payments space
  • Experience marketing manager with 5+ years’ experience, including experience in brand management
  • Language skills: Excellent in English
4

Experience For Brand Manager Resume

  • Strong project management skills and analytical competence
  • Proven communication skills (Business level English)
  • Team player with strong leadership, project management, and time management skills
  • Demonstrate team building skills through collaboration across internal/external partnerships
  • Strong brand & project management skills and analytical competence
5

Experience For Brand Manager Resume

  • Strong editorial and creative skills
  • Project management skills and ability to manage priorities of multiple stakeholders in a complex digital distribution environment
  • Outstanding oral and written communication and problem solving skills
  • Liaising closely and influencing the sales management and sales team to ensure promotional campaigns are developed appropriately and executed effectively
  • Convincing and Influencing effective work with the bottling partners, focusing on the right priorities
  • Selling & Negotiating Skills
  • Marketing skills to expand our reach out into the market
  • Solid experience working with cross-functional teams bringing new items to market including marketing, operations, sales, purchasing and the Leadership team
  • Progressively responsible Marketing product/brand management experience in either health care/OTC marketing, or consumer packaged goods marketing
6

Experience For Brand Manager Resume

  • Syndicated research experience with good understanding of marketing, merchandising, and retail
  • Experience developing and managing brand strategies and marketing campaigns with a proven track record of success
  • Demonstrated track record in managing and executing marketing activities, demonstrated project management execution
  • Experience including marketing, marketing related, or sales experience
  • Experience in all elements of the marketing mix & have a proven ability in generating game-changing strategies
  • Specific technical skills (analyzing consumer data and pulling reports)
  • Proven experience in defining and enforcing brand guidelines (visual, tone of voice, pillars, etc.)
  • Strong team player with a collaborative working style, proven track record of building relationships
  • Significant marketing experience with a high skill level in all aspects of the FMCG marketing mix
7

Experience For Brand Manager Resume

  • Demonstrated experience developing and executing brand management strategies
  • Top-notch writing skills and and storytelling prowess
  • Solid commercial & marketing experience in FMCG already operating at JBM or BM level
  • Experience in planning effective marketing strategies and P&L for complex businesses
  • Proficient skills developing integrated, multi-discipline marketing plans
  • Experience with branded marketing including PCO based value propositions and product launch experience
  • Analytic skills to understand line goals and to develop supporting selling strategies
  • Professional, with stand-out interpersonal skills to liaise with varying functional and seniority levels
  • Experience delivering projects in different areas / channels – with BTL, digital, social and events experience essential
8

Experience For Brand Manager Resume

  • Demonstrated experience leading teams, brands, initiatives and new product launches
  • Strong level of digital fluency with ability to plan and adapt plans based on a strong understanding of digital metrics
  • Prior innovation / new product development experience, new product launches and/or major repositioning of a Brand
  • Marketing experience required, with direct experience in Consumer Brand Management
  • Effectively manages projects and team members to ensure successful delivery of Marketing-led initiatives
  • Takes ownership of work and effectively delegates tasks, working with other functions and teams as appropriate
9

Experience For Brand Manager Resume

  • Preferably 3+ years of commercial/marketing experience preferably in Toys, FMCG or licensed consumer goods, Apparel or Health & Beauty industry
  • Marketing and sales experience preferably from the beauty luxury or consumer packaged goods industry
  • Experience in marketing with a mix of ATL & BTL promotions experience
  • Marketing and sales experience, preferably in the luxury/cosmetics-goods industry
  • Proven experience managing agency relationships
  • Proven Experience managing budgets
10

Experience For Brand Manager Resume

  • The ability to build trust within a team and work effectively while leading high-performers in a fast-paced and collaborative environment
  • Strong professional background with 4+ years brand management and marketing experience (within CPG, preferably Tier 1 Organization)
  • Experience in consumer research, data analysis and interpretation with a strong understanding of Nielsen and GFK
  • Problem solving skills, proactive
  • Commercial/marketing experience preferably in Toys, FMCG or licensed consumer goods, Apparel or Health & Beauty industry

List of Typical Skills For a Brand Manager Resume

1

Skills For Brand Manager Resume

  • Organizational Skills – well-structured, focused, demonstrates experience in handling multiple priorities and complexities
  • Demonstrated verbal communication skills (both in groups and one-on-one) and written communication skills
  • Strong interpersonal skills with the ability to effectively and influentially communicate with an executive level audience
  • Strategic thinking, analytical skills and decision making skills
  • Excellent time management skills and adaptable to shifting priorities
  • Manage multiple priorities with excellent organizational and problem-solving skills
  • Excellent project management and organisational and planning skills with a proven ability to manage a diverse and busy workload
  • Excellent presentation skills; strong written and verbal communication
  • Strong leadership skills are required to create direction; a "can do attitude" with a strong drive for results
2

Skills For Brand Manager Resume

  • Change leadership skills; flexible and able to initiate and react effectively to change
  • Superior interpersonal skills and a proven ability to build strong relationships with key stakeholders
  •  Proven excellent presentation, oral, written and communication skills
  • Excellent communications skills, coupled with initiative and the ability to work within a dynamic team. Proven record in brand management ideally within FMCG
  • Good project management skills and ability to prioritize
  • Strong analytical skills and experienced with excel
  • Strong planning and organizational skills; ability to juggle and manage multiple priorities under tight project deadlines required
3

Skills For Brand Manager Resume

  • Excellent communication skills and experience in working with large cross functional teams and retailers
  • Critical thinker and creative problem solver with a good intuitive judgment and strong analytical skills
  • Excellent strong communication and presentation skills
  • Excellent English communication skills both spoken and written with good computer literacy
  • Analytical skills, strong technical abilities & demonstrated passion for new technologies and analytical tools
  • Influencing skills and ability to build strong relationships with key stakeholders
4

Skills For Brand Manager Resume

  • Proven leadership skills in managing/influencing teams and implementing key business initiatives
  • Supports (or manages) forecasting and KPI tracking activities, leveraging strong analytical skills
  • Solid speaking, writing, and budgeting skills. Ability to present to groups of all sizes, sometimes at short notice
  • Solid Partnership Marketing Skills – understanding of contra constructs and Sponsorship execution
  • Strong analytical & strategic thinking & decision making skills,
  • Prior experience working in the agriculture industry and/or with digital farming solutions is considered a strong asset
  • Excellent English language and writing / storytelling skills
  • Analytical and strong influencing skills
5

Skills For Brand Manager Resume

  • Strong analytical skills (Share, pricing, distribution analysis)
  • Strong presentation and influencing skills (people management)
  • Has strong customer understanding for all customer and stakeholder types and effectively tailors messages to target audience
  • Demonstrates tactical planning skills to achieve strategic objectives
  • Strong Project Management skillset; track record of delivering innovation through the stage and gate process
  • Strong strategic, analytical, communication and decision making skills
  • A good grasp of consumer insight with robust analytical and problem solving skills
  • Strong diplomacy and internal, consensus-building skills, with the ability to communicate and achieve results
6

Skills For Brand Manager Resume

  • Strong interpersonal, communication, analytical and influencing skills
  • Strong presentation and storytelling skills; clear and concise communication
  • Strong analytics and strategic thinking skills
  • Experience in specific digital marketing/digital content production experience– likely includes experience of an entertainment/lifestyle brand
  • Excellent presentation, planning and organization skills,
  • Excellent presentation skills and knowledge of computer based programs including spreadsheets, formulas and graphics (Excel and PowerPoint)
7

Skills For Brand Manager Resume

  • Excellent time management, organisational, interpersonal, presentation and communication skills
  • Good communication skills, proactively interact with all stockholders
  • Exceptional project management skills and experience leading cross-functional teams
  • Strong financial and analytical skills; former P&L management required
  • Strong talent management skills; ability to select, develop and build a team
  • Excellent communication skills in French and English, both oral and written
  • Excellent Leadership & performance management skills
  • Strong short and long-term project management skills
8

Skills For Brand Manager Resume

  • Strong project management skills and the tenacity to see projects through to the end
  • Strong communication and collaboration skills, entrepreneurial mindset, and ability to work cross-functionally within the organization
  • Strong initiative, high potential to conceive and achieve, flexibility, creativity, and teamwork skills
  •  Proven ability to interface effectively in worldwide cultural settings and with executive level management
  • Strong analytical and presentation skills (Excel and PowerPoint)
  • Excellent technical skills such as use of Excel, PowerPoint
  • Strong cross-cultural communication skills
  • Strong analytical skills and ability to make actionable recommendations
9

Skills For Brand Manager Resume

  • Strong understanding of how to use commercial tools in order to effectively identify risksand opportunities
  • Strong analytical skills to interpret business data into insight
  • Good oral and written communications skills in Chinese and English
  • Good communication skills in French and English, both oral and written
  • Excellent communication skills in both Vietnamese & English
  • Strong interpersonal, presentation and cross functional skills
10

Skills For Brand Manager Resume

  • Excellent KOL management & communication skills,
  • Analytical skills to translate facts and figures into growth strategies, experience in IRI Aztec, Nielsen, etc
  • Strong communication skills across a matrix organisation
  • Strong communication skills and leadership ability
  • Proven analytical skills and ability to understand and consider media investment scenarios (e.g. media plans, ROI analyses, etc)

List of Typical Responsibilities For a Brand Manager Resume

1

Responsibilities For Brand Manager Resume

  • In marketing with demonstrated success in customer acquisition and optimization plans including best practices, analysis and trends, product positioning, creative and media strategies, PR and promotional activity
  • Team player, enthusiastic and “can do” person with excellent problem solving skills & communication skills
  • Communication Skills: Strong communication skills, particularly to senior leadership. Ability to lead with persuasion/influencing for results
  • Good Problem Solving, Project Management skills, Analytical and Numerical skill
  • Proven project management skills which demonstrate flexibility/an ability to adjust to changing customers’ needs
  • Strong strategic and analytical skills with strong financial/business acumen. Entrepreneurial spirit
2

Responsibilities For Brand Manager Resume

  • Experience marketing manager with 5+ years experience, including experience in brand management
  • Excellent communicator and influencing skills at a senior level
  • Field sales experience or related marketing services experience and brand management experience
  • Excellent presentation skills and comfortable presenting to large groups of people
  • Good communication and influencing skills are key as is the ability to challenge the status quo
  • Strong planning, analytical, follow-up and project management skills
  • Strong leadership skills to manage high calibre teams providing support across the business
3

Responsibilities For Brand Manager Resume

  • Strong communication skills including ability to present to big audiences
  • Your presentation skills are excellent: one on one to amphitheaters
  • Good cross functional team building skills
  • Brand management experience within a consumer packaged goods organization with strong brand/consumer marketing focus
  • Strong written communication skills (translations required)
  • Strong analytical skills, with the ability to think strategically
  • Excellent communication skills, ability to motivate and lead others at all management levels
  • Experience marketing brands (preferably games) with a proven track record of success, including experience going BIG
4

Responsibilities For Brand Manager Resume

  • Strong interpersonal, presentation, negotiation, and problem-solving skills
  • A proven and demonstrable ability to drive and cultivate effective working relationships, together with a strong customer focus
  • Excellent written and verbal communication skills, and confidence presenting to diverse groups
  • Excellent communication skills with internal and external stake holders
  • Marketing and campaign management experience - brand management experience would be preferable
  • Related experience in Brand/Consumer Marketing, including prior success in leading and developing a team
  • Prior experience working with key internal stakeholders, including marketing and sales teams, legal, market access, privacy, and compliance prefered
  • Demonstrated success building and executing strong Marketing plans
5

Responsibilities For Brand Manager Resume

  • Strong project management and problem solving abilities; capable of prioritizing and handling time constraints and stay within budget parameters
  • Solid experience on developing marketing concepts on personal care, skincare, health or beauty product
  • Marketing experience, with 5+ years’ of experience in marketing management
  • Manage product budgets effectively, ensuring all spending is approved and within budget, with a view to maximize delivery, impact, and efficiency
  • Proven experience leading diverse and high-performing cross-functional/agency teams
  • Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment, brand planning, market research)
  • Consumer marketing experience OR at least 5 years of business marketing experience
  • Experience in a role leading brand management or product management 5 or more year(s) of experience in a role managing budgets
  • Demonstrate a significant track record of building strong relationships and contributing a convivial work environment
6

Responsibilities For Brand Manager Resume

  • Willingness to take responsibility and accountability for making decisions andcommunicating them effectively to the team
  • Strategic thinking , analytical and planning skills
  • Good experience working with and agencies /influencing strategic partner relationships
  • Confident presenter, experienced in using ppt, and good public speaker
  • Confident presenter, experienced in using PowerPoint and good public speaker
  • High level of confidence and influence skillsDiscover our winning culture: www.henkel.com/career
  •  Proven ability to handle conflicting priorities to deliver results
7

Responsibilities For Brand Manager Resume

  • Strategic thinking and good communication skill
  • Management Reporting & Analytical Skills
  • Exceptional problem solving & analytical ability and a high level of organizational and time management skills
  • Proven experience of success in a creative marketing role, preferably in the German market and beauty industry (not essential)
  • PC skills including Microsoft Office and Outlook products
  • Experience in the food industry, preferably consumer packaged goods manufacturing or retail
  • Critical thinking skills and ability to work from a “blank sheet of paper”
  • Proven experience in a brand management role in a leading FMCG retail environment
  • Demonstrated experience in product/marketing management
8

Responsibilities For Brand Manager Resume

  • Effectively influences peer and senior stakeholders on a strategic direction through storytelling and conviction
  • Solid experience of basic marketing tools such as Nielsen and Kantar
  • Proven working experience as brand manager, junior or associate brand manager
  • Drive for results and relationship building skills
  • Demonstrated relationship building experience at high organization levels required
  • Possess strong business acumen and sharp marketing skill
9

Responsibilities For Brand Manager Resume

  • Strong business acumen & demonstrated understanding of consumer & customer behaviour
  • Exhibit leadership skills, including the ability to motivate a team and communicate with senior management
  • Experience in middle managerial roles in portfolio management capacity with good understanding of trade & consumer execution
  • Experience in traditional brand management function strongly desired
  • Entertainment and/or digital distribution industry experience strongly desired
  • Partner effectively with cross-functional teams, work autonomously and navigate ambiguity
  • Effectively builds, motivates and leverages relationships in matrix organization
  • Works independently with limited direction, but also works effectively in cross-functional teams
  • Manage the development of marketing and sales aid/promotional materials for Sales to effectively promote and sell the product
10

Responsibilities For Brand Manager Resume

  • Capable of communicating effectively and widely to all levels of the organization
  • Proven ability to handle conflicting priorities to deliver results
  • Exceptional organisation and planning skills
  • Interpersonal skills with all people of all cultures
  • Systematically coordinate projects with good sense of priority setting
  • Proven track record of marketing strategies and implementation, NPD and ATL campaign management experience
  • Fluent English and English language skills
  • Proven ability to build strong relationships and is exceptionally consumer-focused

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