Brand Development Manager Resume Sample

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Philip Gleason
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Work Experience


Brand Development Manager
06/2017 - PRESENT
Houston, TX
  • Serve as a trusted advisor to Eaton’s business units and functions on brand strategy, positioning, communication and tactical implementation
  • Lead detailed implementation of corporate and sector/business level brand strategy and transition plans through all parts of the business and the various regions and operations
  • Reinforce brand promise and positioning across a global workforce and creating employee engagement by way of internal brand education and collaboration with Employee Communications and HR
  • Be responsible for project management including the management of internal (Creative CoE) and external agency resources
  • Educate employees on the importance of brand, Eaton’s brand strategy and standards and how to be creative within the standards
  • Is a key steward of the company’s brand strategy and positioning platform
  • Continuously evaluates, analyzes and recommends new and effective ways to build Eaton's brand among internal and external audiences, e.g., leverage social media platforms, thought leadership programs
  • Leads cross functional project teams focused on execution of branding programs, initiatives and/or strategies
ALD Brand Development Manager
10/2012 - 04/2017
Dallas, TX
  • Works with the businesses to achieve objectives aligned to brand strategy. Assesses brand compliance of all online and offline marketing and communication materials available from business units
  • Advises acquisitions teams on successful integration and transition of acquired brands. Manages ‘Brand Functional Plan’ as part of PROLaunch AIF
  • Collaborates with businesses to develop and conduct brand health and preference research studies
  • Build strategies on Instagram that align with a specific brand’s key business metrics and KPIs
  • Applied experience in defining the strategy and execution of digital marketing campaigns
  • Demonstrated track record in leading a sales team to surpass its targets and significantly grow the scale of the business partnerships under their control
  • Knowledge of the APAC market is essential
Brand Development Manager Shoes & Leather Accessories Woman
07/2007 - 08/2012
Phoenix, AZ
  • Deep knowledge, understanding and passion for the Instagram Product
  • Secure and strengthen relationships with advertisers beyond social and digital strategies & budgets to build strategies on Instagram that align with a brand’s key business metrics and KPIs, Brand & or Direct Response
  • Applied experience in defining the strategy and execution of digital marketing campaigns, across creative and media
  • Demonstrated track record in leading a product or sales teams to surpass targets and significantly scale business partnerships
  • Knowledge of the Japan markets is essential
  • Deep knowledge, understanding and passion for Instagram
  • Post Implementation Analysis - Capturing learning’s and making recommendations on continuous improvement based on the activity evaluation

Education


American InterContinental University - Houston Campus
2003 - 2007
Bachelor's Degree in Business

Professional Skills


  • Excellent presentation and communication skills, public speaking
  • Strong relationship building skills to develop insight into customer needs, provide options and meet the customer’s
  • Proficiency in MS Office with strong presentation skills, including Power Point
  • Strong leadership, motivation and persuasive communication skills
  • Strong communication skills (oral & written), fluent in English
  • Strong interpersonal skills and have the ability to interface with all levels of the organization, including with leadership
  • Project management skills: Ability to lead the planning, implementation and evaluation of projects according to established processes

How to write Brand Development Manager Resume

Brand Development Manager role is responsible for research, negotiation, training, retail, printing, analysis, reporting, design, digital, insurance.
To write great resume for brand development manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Brand Development Manager Resume

The section contact information is important in your brand development manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Brand Development Manager Resume

The section work experience is an essential part of your brand development manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand development manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand development manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Brand Development Manager resume experience can include:

  • Excellent brand developer with proven track record in crafting successful concepts, brand communication and impactful pack designs
  • Strong experience in working with markets to localise global plans
  • Effectively work with all channels of the business including on-premise, off-premise and specialty retail divisions
  • Consumer-packaged goods marketing experience with track record of results
  • Analytical Skills (numerical proficiency)
  • Strong writer that can articulate complex ideas in simple and engaging ways

Education on a Brand Development Manager Resume

Make sure to make education a priority on your brand development manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand development manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand Development Manager Resume

When listing skills on your brand development manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical brand development manager skills:

  • Strong personal interest in health and wellbeing
  • Excellent understanding of luxury market segment
  • Experience in Marketing and/or Communications
  • Possess a dependable vehicle, valid driver’s license, proof of state registration and insurance and an acceptable driving record
  • Strong team player with passion for growth
  • Excellent communicator, able to work collaboratively with local teams

List of Typical Experience For a Brand Development Manager Resume

1

Experience For ALD Brand Development Manager Resume

  • Developing strong and inspiring communication, working with creative agencies with digital as key component
  • Organized and efficient, with the ability to manage and prioritize multiple projects independently
  • Experience in media or tech is helpful, but not required
  • Experience of 6 year in a similar position (Brand Assistant, Brand Manager or Retail Marketing)
  • Crafting the entire brand proposition on Therapeutics (including the brand purpose and vision for Smile therapeutics)
2

Experience For Associate Brand Development Manager Resume

  • Working with the professional marketing team to ensure an integrated plan for consumers and professionals
  • Developing the visual and pack identity for Smile Therapeutics
  • Developing the right products to win in Therapeutics
  • Developing a new business model focused on pharmacy, health and beauty and e-com
  • Leading the work with the markets to land the plan locally
  • Develop materials for our editorial programs and products (including presentations and documents) to educate our sales and marketing teams
  • Expense budget control & status reporting include issuing of manufacturer charge backs & collection of same in a timely manner
  • Accountable for regular competitive reviews for categories managed including store visits, review flyer activities & pricing analysis
  • Prepare seasonal and annual sales planning and its alignment with business unit’s strategies
3

Experience For Brand Development Manager Shoes & Leather Accessories Woman Resume

  • Direct brand designer’s work and projects
  • Identify each account’s velocity drivers and ensure PRUSA brands are included in the key velocity drivers
  • Collaborate and communicate store level plans with brand agents, Sales People, PRUSA MM’s, and Sales Mgmt. to ensure proper resource allocation
  • Develop monthly, weekly and daily written plans for execution aligned with client and Young's KPI’s, goals and planned focuses
  • Serve as information resources for, and conduit between, the field and the company’s management, ensuring all parties are informed, educated and exude confidence in selling the client portfolio
  • Develop monthly, weekly and daily written plans for execution aligned with Brown Forman and YMCo KPI’s, goals and planned focuses
  • Regularly meet with YMCo divisions and teams to educate and share best practices with Brown Forman portfolio and are aware of all available Brown Forman supplier resources to accomplish goals
  • Serve as information resources for, and conduit between, the field and the company’s management, ensuring all parties are informed, educated and exude confidence in selling the Brown Forman portfolio
  • Responsible for product distribution and placementin conjunction with SWS sales team
4

Experience For Brand Development Manager, Instagram Resume

  • Works closely with sales team to achieve PRUSA strategic goals and implement initiatives,innovations and programs
  • Monitors market trends and competitors activities to identify opportunities and key issues base on consumer needs and habits
  • Proposes plans, implements and follows up on marketing activities to close gaps at each Retail Environment, ensuring consistency with strategy, in coordination with Retail Marketing and framed on an agreed timing
  • Reviews implementation of prices strategy and tackles pricing opportunities vs competitors
  • Reviews Demand Planning and SKU portfolio optimization aligned with the Hub
  • Ensures implantation of the Media strategy
5

Experience For Amazon Exclusives Brand Development Manager Resume

  • Technical knowledge: SAP, BI, Nielsen Advisor
  • Develop monthly, weekly and daily written plans for execution aligned with RCUSA and Young's KPI’s, goals and planned focuses
  • Regularly meet with Young's divisions and teams to educate and share best practices with RCUSA portfolio and are aware of all available RCUSA supplier resources to accomplish goals (Market Managers, Region Managers, etc.)
  • Serve as information resources for, and conduit between, the field and the company’s management, ensuring all parties are informed, educated and exude confidence in selling the RCUSA portfolio
  • Own and drive the end to end brand development mandate for brands in your category(s) by driving requisite inputs in order to increase brand awareness and sales
  • Create area specific playbooks, and execute them by working in coordination with the brand consultants
  • Drive alignments with partner teams & stakeholders as required during the course of the program to drive inputs for your brands
6

Experience For Global Assistant Brand Development Manager Resume

  • Prospect and acquire medium to large seller and manufacturer brands for Brand Direct Program in your respective category (s) by strategic outreach, and liaising with partner teams like Category BDMs, Sales or external brand accelerators
  • Build and maintain a robust business development pipeline
  • Represent the brands which fall under your, at Brand Direct program review meetings
  • Conduct weekly performance meetings to analyze trends, shifts, spikes/dips for the brand consultant’s portfolios
  • MBA from premium business schools or equivalent post-graduation, with at 3-5 years of experience in Category Management, Digital Marketing or Sales & Business Development
  • Provide creative and strategic recommendations for how we position our programs and products to our clients
  • Develop stories that convey the unique value Quartz editorial brings to our clients (both proactively and in response to client requests)
  • Work closely with the product team to develop and evolve ad offerings and sponsorship opportunities
  • Convey editorial and product updates to the business team through regular communications
7

Experience For Business & Brand Development Manager Resume

  • Emotionally intelligent, with the ability to balance multiple stakeholder interests and manage up, down, and sideways
  • Analytical thinker with the ability to find elegant solutions to complex problems
  • Accountable for gross margin dollar, volume & sales dollar delivery for specific brands managed vs budgeted levels
  • Ensure SKU productivity for items managed are optimized and meet company objectives, measured monthly
  • Accountable for working with sales to ensure pricing integrity is met. When price increases are needed, all supporting documentation is prepared with proper level of detail and lead-time required
  • Meet long-term growth goals of core brands
  • Market plan development & execution of all elements of the mix which includes overall strategy, positioning, target market, advertising, consumer promotion, trade promotion, channel/account specific programs, distribution, sales force incentives, merchandising, pricing, packaging, line extensions, research, sales aids, spending & business building
  • Work with sales dept. to prepare annual business plans by brand by account
  • Customer accountability through the sales dept. for product issues within area of responsibility. Liaise with sales management to ensure TOL, principal and customer objective fulfillment
8

Experience For Assistant Brand Development Manager Resume

  • Gain knowledge of key customer’s business operations and coordinating multiple and diverse options for selling the company’s products to each
  • Explain brand performance variance to targets as required by vendors and internal reporting
  • Weekly project reviews, advertising campaigns
  • Contact with advertising agencies
  • Open new accounts through existing and new relationships in the assigned area of responsibility
  • Participate in all assigned supplier work-withes including the appropriate administrative follow up
  • Orchestrate channel sell-through activities with the local team, focusing in On-Premise high energy, craft cocktail, and fine wine accounts
  • Evaluate current account landscape to identify brand and portfolio opportunities (BTG, Menu features). Develop supporting target account lists
9

Experience For Business & Brand Development Manager, Labels Resume

  • Additional hours required during the peak season of October, November and December and in accordance with the event schedule
  • Develop, control & vendor approval (as required) of annual fiscal product budgets
  • Ensure brand related administrative functions are processed in a timely and cost-efficient manner
  • Meet deadlines as requested by internal/ external customers
  • Negotiation with Retail MKt to build category plans
10

Experience For Brand Development Manager, P Softlines Resume

  • P&L owner of the category
  • Field visits to review market
  • Develop and influence in commercial area
  • Closely relation with Customer Development Team
  • Execution of strategies (initiative, proactivity and innovation)
  • Management and work with different retail environments: direct, indirect channel and pharmacies
  • Teamwork with logistics and financial area

List of Typical Skills For a Brand Development Manager Resume

1

Skills For ALD Brand Development Manager Resume

  • Proven success influencing others and leading detailed projects to completion with diverse deliverables
  • Proven abilities to develop selling strategies targeted to enhance sake sales
  • Work experience in consumer product sales/marketing or in e-commerce
  • Establish credibility, be decisive, recognize & support TOL’s preferences & priorities
  • High level of integrity, strong work ethic & entrepreneurial mindset
  • Sales experience in the beverage alcohol industry, such as supplier, wholesale and/or retail
  • Industry related sales experience within the distribution, hospitality or supplier-community
  • Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance
2

Skills For Associate Brand Development Manager Resume

  • Drive a personal, reliable vehicle and maintain a validdriver's license
  • Partner with sales teams to ensure event effectiveness ties in to local sales goals
  • Willing to work FT, nontraditional and late night hours as required
  • Marketing: as Brand Manager, responsible for a Brand/Category
  • Serving as the Gallo point person with the military bases and their business execution
  • Comprehensive understanding of spirits to include regions/varietals, product/food pairing techniques, basic production, and service
  • Coordinate with the Gallo Shopper Marketing Team and managing the local point of sale budget and parameters
  • Manage robust budget, taking time to evaluate ROI’s and communicating successes/learnings
3

Skills For Brand Development Manager Shoes & Leather Accessories Woman Resume

  • Sales Tasks & Activities: Knowledge of processes, tools, techniques and theory behind selling the organization’s products or services
  • Social, outgoing, well-organized, well presented appearance
  • Lead initiatives across business units and flex ideas/concepts appropriately depending business needs
  • Retail Marketing: Responsible for a Channel / Retail Environment
  • Track execution progress on key programs and updating the team via Go Spot Check results
4

Skills For Brand Development Manager, Instagram Resume

  • Passionate marketer with talent to craft exceptional mixes
  • Resourcefulness to handle with various stakeholders, local and global
  • Knowledge to read and analyze performance tools such as: Nielsen
  • Strategy/Planning:Support the Aramark Convenience Retailing strategy with priority on format expansion as well as ongoing brand management of Aramark’s Convenience Retailing offerings. Complete an annual marketing plan with strategies and tactics to refine and enhance the brand
  • Brand/Concepts Insights: Utilize consumer, competitive, category, and business unit insights to assess the white space and opportunity for Aramark’s Convenience Retailing offerings. Include insights and analytics ongoing for management, continuous improvement and innovation within the brand formats to maximize expansion efforts
  • Environment development: Aligned with brand positioning working with Capital projects team & agency to develop environment/trade dress including physical re-imaging; look & feel, décor, and consumer travel path/journey for new concept or re-positioning of current formats and new category introductions
  • Project Management:Work with cross-functional teams, including product development/menu, supply chain, environment, operations, OpX, finance, IT, corporate communications, business units, etc. to develop, launch, assess and continuously improve the brand
5

Skills For Amazon Exclusives Brand Development Manager Resume

  • Marketing Management: Support development of key programs, promotions, and ongoing yearly activation that support the brand. Potentially includes new brand features which could include technology, loyalty, menu & NPD changes
  • Efficient time management skills;Proficient in Microsoft office products (Word, Excel, and Outlook)
  • Develop an effective partnership with accounts
  • Strong knowledge of Champagne – Qualified in WSET, CSW desirable
  • Three years industry related management experience
  • Business Unit Support: Service program support requests from field marketing and account leadership
  • Brand Transition:Develop process and work with Aramark business units to determine transition plan of current branded offerings into new proposed model
  • Responsible for meeting or exceeding company sales goals in accounts and providing leadership to the Off Premiseteams to accomplish the accurate and timely execution of all company initiatives, programs, and procedures
6

Skills For Global Assistant Brand Development Manager Resume

  • Responsible for meeting or exceeding company sales goals in accounts and providing leadership to the on-premiseteams to accomplish the accurate and timely execution of all company initiatives, programs, and procedures
  • Five years industry related sales experience
  • Create and foster relationships among sales teams, on premise accounts
  • Lift, push and pull up to 50 pounds on a regular basis
  • Establish credibility and be decisive but be able to recognize and support the organization’s preferences and priorities. High level of integrity
7

Skills For Business & Brand Development Manager Resume

  • Marketing internship/work experience ideally in brand management, channel management, or consumer insights for a CPG, durable, or professional products company
  • Drive and maintain a validdriver's license
  • Drive and maintain a valid and/or current state driver license
  • "work smart, move fast and work hard"!
  • Knowledge of the Canadian grocery industry players in retail & foodservice is an asset
  • Demonstrated analytical skills, organizational, multi-tasking skills, negotiation skills, with working knowledge of category management & analysis of market research data
  • Excellent interpersonal abilities & develop strong business relationships with good reasoning abilities & sound judgment
8

Skills For Assistant Brand Development Manager Resume

  • Comprehensive understanding of wine and spirits to include regions/varietals, product/food pairing techniques,
  • High energy, perform multifaceted projects in conjunction with day-to-day activities
  • Proficiency with the Japanese language is highly desired
  • Sake-related certifications, such as WSET, Certified Sake Specialist, or Sake Sommelier, are desired
  • Able to work with and influence a broad range of people with diverse backgrounds and areas of expertise across all functional areas (internally & externally)
9

Skills For Business & Brand Development Manager, Labels Resume

  • Field Sales: Responsible for a Customer / Territory
  • Knowledge of modern communications techniques: Successful experience with digital media tools and social media techniques and understands their role in reaching strategic marketing and branding objectives
  • Strong operational capability at a cross-functional level including coordination with businesses, product and marketing teams, supply chain teams, engineering, corporate teams, and other groups
  • Exceptional collaboration and engagement leadership skills in order to work well with others. Effectively lead multiple cross-functional efforts, ensuring that multi-functional issues, priorities and requirements are considered and integrated into overall project plans so that goals are met
  • Integrate internal and external data sources and tools coupled with customer and market insight to develop solutions to difficult marketing and branding challenges
  • Knowledge of graphic design and production
10

Skills For Brand Development Manager, P Softlines Resume

  • Responsible for meeting or exceeding company sales goals in accounts and providing leadership to the Off Premise teams to accomplish the accurate and timely execution of all company initiatives, programs, and procedures
  • Carry out innovative campaigns and approaches resulting in successful events designed to garner brand awareness among consumers and support supplier sales objectives
  • Create and foster relationships among sales teams, off premise accounts
  • Host key supplier representatives when in market
  • Prepare and perform post event analyses to assess the success and value of the event and the ROI in terms of generating visibility in the market and showcasing the characteristics of the specific product being promoted
  • Scorecard Tracking and Management of distribution, volume and revenue goals
  • Conduct market research and recommend cross-promotional/marketing opportunities for the specific brands and supplier communities

List of Typical Responsibilities For a Brand Development Manager Resume

1

Responsibilities For ALD Brand Development Manager Resume

  • Ongoing training of key account and distributor sales staff to enhance competency & advocacy
  • Responsible for developing and implementing marketing activities to maximize sales of assigned champagne
  • Ensure proper merchandising in target account for maximum brand visibility (create impulse environment)
  • General Sales Meeting coordination, setup and presentations on behalf of the portfolio
  • Plan time and activities to ensure achievement of company and supplier established goals and sales objectives
  • Work in conjunction with Director of Sales, Division Manager, Assistant Division Manager, Account Managers, Account Executives and Sales Representative to ensure effective distribution execution of the company’s sake portfolio
  • Provide superior customer service and timely follow through to all assigned accounts
2

Responsibilities For Associate Brand Development Manager Resume

  • Prepare professional sales presentations for each account call tailored to current supplier programs and the needs of the customer, as well as staff trainings
  • Have extensive knowledge of the company’s products and portfolio
  • Build relationships, and be the primary sake contact for the ultimate decision maker in assigned key accounts
  • Educate sales teams on sake sales and product knowledge
  • Develop monthly, weekly and daily written plans for execution aligned with Trinchero and Young's KPI’s, goals and planned focuses
  • Regularly meet with Young's divisions and teams to educate and share best practices with Trinchero portfolio and are aware of all available client resources to accomplish goals
3

Responsibilities For Brand Development Manager Shoes & Leather Accessories Woman Resume

  • Serve as information resources for, and conduit between, the field and the company’s management, ensuring all parties are informed, educated and exude confidence in selling the Trinchero portfolio
  • Lead the design of a new product launch strategy to drive market share and visibility within high-profile
  • Be seen as the expert for G.H.Mumm and secure a disproportionate key trade share of mind & business
  • Execute programs in line with brand strategy that engage and promote consumer brand affinity & purchase and leverage all brand sponsored activities for increased visibility
  • Build custom promotion programs for dedicated channel and customers
4

Responsibilities For Brand Development Manager, Instagram Resume

  • Serve as product knowledge expert for G.H.Mumm brand
  • Kantar or Nielsen advisor
  • Ensure proper display and communication of the product via the inclusion of marketing/collateral materials, product sampling, and visibility of product at the event itself
  • Execute a high volume of quality events and show the success via introducing new consumers to the product, developing partnerships in the market, acquiring press coverage for events hosted, and ultimately driving increased distribution for sales teams
  • Driven; self-starter, result-orientated
  • Personal Care Division
  • Work in conjunction with Chain, and General Market Divisions and the respective Sales Representatives and management to ensure effective execution of distribution of RCUSA portfolio is available including but not limited to: POS, displays, back bar presence, drink features, staff training, promotions, pricing, programming, catering, kitchen, cocktail list, etc
5

Responsibilities For Amazon Exclusives Brand Development Manager Resume

  • Work in conjunction with Craft, Luxury, Multicultural, Chain, and General Market Divisions and the respective Sales Representatives and management to ensure effective execution of distribution of Trinchero portfolio is available including but not limited to: POS, displays, back bar presence, drink features, staff training, promotions, pricing, programming, catering, kitchen, cocktail list, etc
  • Prior experience creating and executing brand communication plans, managing budgets and leading agencies in all elements of the brand marketing mix. Including broad-reaching responsibilities in external and internal communications working in a corporation or via a combination of agency and corporate experience. Understands the importance of brand management for a B2B company
  • Brand Development: Oversee the creation, repositioning, and/or refresh of the Convenience Retailing formats including brand positioning, visual identity, logo, and environment/trade dress. Manage all aspects of the launch with Global Operating Excellence including initial training materials, roll-out plans, and sales/operations tools development. Oversee continuous innovation for the brand

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