Brand Communications Resume Sample

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Mertie Fisher
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Work Experience


Brand Communications Manager
07/2016 - PRESENT
Detroit, MI
  • Identifies commercial opportunities to optimise the consumers’ experience
  • Create copy and manage content for internal and external communications initiatives (video, print, digital)
  • Organize the tactical and logistical elements of internal communications initiatives
  • Develop and build on relationships with key internal partners to ensure consistency across the company
  • Manage key communications channels such as corporate internal email and assist in the development of new communications channels
  • Manage all communication-based assets in the asset library
  • Upload content into the unfi.com content management system
  • Perform research to support the creation of internal and external content
  • Execute UNFI’s social media strategy on a daily basis
Brand & Communications Coordinator
03/2011 - 06/2016
New York, NY
  • Looks for opportunities to improve our communication vehicles and expand them using the latest digital technologies and best practices – making them more effective and engaging
  • Develops and executes engaging and results-oriented brand and digital campaigns
  • Manages content strategy and editorial oversight for company blogs and website
  • Learns Cambia’s business and our industry to effectively deliver news and information to all areas of the company
  • Has primarily an execution focus but also supports strategic brainstorming and planning
  • Works closely with Assistant Director of Brand Strategy and Social Media Manager to support brand and digital communication efforts
  • Provides reporting on results
Brand Communications / PR Intern, Winter
06/2007 - 01/2011
Philadelphia, PA
  • Maintain the Communications Playbook, including updates, training and distribution
  • Collaborate with internal partners in the execution of quarterly Town Hall Meeting videos and related materials – content development and distribution
  • Create and lead the execution of a corporate newsletter – content development and distribution
  • Copyedit external marketing program – quarterly Trends initiative
  • Support other associates as they learn to follow brand standards, through outreach and training
  • Insight led, with the ability to join the dots from multiple data sources at speed to make decisions
  • Developing customer led brand campaigns using deep rooted global insights across different markets at varying levels of maturity
  • Develops content for brand communication vehicles including external website, blogs, social media, newsletters, webcasts/podcasts, meetings, videos and presentations
  • Reviews and edits content submitted by business partners for our digital platforms. Makes improvements to submitted content where appropriate and works with business partners to deliver feedback diplomatically and effectively

Education


Siena Heights University
2003 - 2007
Bachelor's Degree in Communications

Professional Skills


  • Strong written and verbal communication skills as well as wide senior audience’s presentation skills
  • Excellent written and verbal communication skills with a strong eye for detail and design
  • Strong leadership skills with a proven track record to coach and develop individuals and in leading and motivating diverse, dispersed teams
  • Strong critical thinking skills, an open minded approach and the ability to think on one’s feet
  • Exceptional attention to detail and excellent writing, verbal, and interpersonal skills
  • Superior written and verbal communications skills, and evidence of creative writing experience
  • Strong interpersonal and customer/client service skills

How to write Brand Communications Resume

Brand Communications role is responsible for leadership, interpersonal, modeling, design, automation, analytical, retail, finance, training, integration.
To write great resume for brand communications job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Brand Communications Resume

The section contact information is important in your brand communications resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Brand Communications Resume

The section work experience is an essential part of your brand communications resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand communications responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand communications position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Brand Communications resume experience can include:

  • Solid understanding of the role that visual expression, messaging and consumer experience has on brand image and its business impact
  • Experience managing outside vendors, excellent at building relationships
  • Experience working in a relevant marketing function with management experience essential
  • Demonstrable experience with building effective advertising campaigns
  • Good understanding of London Creator and strong cultural connection to sports, fashion, entertainment and media
  • Prior experience in the CPG/FMCG, telecommunication, and/or retail marketing

Education on a Brand Communications Resume

Make sure to make education a priority on your brand communications resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand communications experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand Communications Resume

When listing skills on your brand communications resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical brand communications skills:

  • Strong Power Point and MS Office/Mac skills
  • Good communication and presentation skills with keen business acumen
  • Excellent interpersonal skills to manage and motivate a wider cross functional team
  • Strong leadership skills with the confidence to work independently and within a collaborative team structure
  • Strong collaboration skills and ability to influence stakeholders across all levels and functions, from front-line teammates to senior management
  • Operational Leadership: Creating a strong operational view of marketing and creative to ensure a solid pipeline of great work, great people and brand building

List of Typical Experience For a Brand Communications Resume

1

Experience For Brand Communications Manager Resume

  • High level of project management, budget management with analytical skills and scheduling Leadership
  • Proven track record of developing and delivering advertising campaigns in cooperation with creative agencies as well as in-house teams
  • Optimize advertising strategies for varying audiences, channels and objectives and measure campaign effectiveness
  • Monitoring the internet for partner websites with outdated or incorrect content, and working with our sales team to bring these into compliance
  • Monitoring the internet for digital advertising to maintain compliance with guidelines, marketing claims, and offers
  • Creating and enhancing brand identity and positioning
  • Overseeing the production of all consumer facing advertising material
  • Working with our internal customer communications team to help maintain consistent branding in voice and tone, as appropriate for each type of communication
2

Experience For Brand Communications Specialist Resume

  • Working with our Legal & Compliance team to keep marketing claims accurate and up-to-date, and to enforce brand compliance when necessary
  • Coordinating media buying across all markets and channels
  • Identifying new ways for driving more value
  • Agreeing the KPIs for agency performance, ensuring a plan in place to track, report & evaluate KPIs
  • Working with our Events team to maintain brand consistency in trade show events worldwide
  • Assisting with the management of our domain name strategy and assets
3

Experience For Associate Director, Brand Communications Resume

  • Assist with administering RBC's intranet (e.g., creating, updating and posting content)
  • Be the brand voice across the company, ensuring all touch points and customer facing activities reflect the brand voice
  • Assist in developing Brand Communications Specialist responsible for assisting HBS and football
  • Support the Media Relations team in managing issues and incoming queries related to your areas of expertise in the business
  • Analytics team, ecommerce, Retail and Trade Marketing, Sports Marketing & Activations
4

Experience For Senior Presentation Design & Strategy Lead-brand Communications Manager Resume

  • Provide branding implementation help to vendors working with ABB brand
  • Regularly reporting advertising campaign results
  • Familiarity with online advertising platforms such as Google AdWords, Bing Ads
  • In brand marketing or product marketing
  • Possess a digital aptitude and understanding of social media best practices and emerging online strategies
5

Experience For VP, Corporate & Brand Communications Resume

  • Problem solver who is comfortable developing and presenting viable solutions and recommendations to senior staff
  • General understanding of branding and the use of brand guidelines
  • Assist the Senior Leader, Brand Communications, in establishing and enforcing the consistency of messages across multiple networks to multiple audiences
  • Create broader brand programs include sponsorship, partnership & CSR programs to differentiate the brand positioning in the market
  • Manage the Global communications roll outs and professional relationships with ambassadors including Novak Djokovic amongst others
  • Strategy Development and Implementation: Responsible for the Global Brand Communications strategy, messaging and brand perception of 8 global wine brands
  • Team Management and Engagement: Drive the Global Communications department forward, pushing the team to strive for excellence, innovation and best practice
  • Foster alignment and internal communication with category and market stakeholders to harvest insights to directly inform advertising creation plans
  • Management of creative agency, acquisition ad production and media buying
6

Experience For Executive Assistant, Brand Communications Resume

  • Content and social marketing
  • Drive innovation in customer acquisition targeting, tools, technology and offers
  • Create a PR strategy, identify related messaging and act as a PR spokesperson for the company
  • Setup and management of agency network for both brand/creative as well as media buying
  • Assist in developing a mid-long term attack plan aligned with global and local stakeholders for football & HBS
  • Assist in developing category calendars to drive and co-ordinate cross functional teams to deliver against key franchises
  • Develop creative solutions that take our storytelling to the next level and inspire the new youth of London
  • Manage the implementation, launch and ongoing activation of key HBS franchises and assist with key football launches and community initiatives
7

Experience For Brand Communications, PR & Influencer Manager Resume

  • Manage campaign and activation budgets efficiently, following internal protocol
  • Plan, deliver and execution of global and or WE initiatives including Tango League
  • Co-ordinate and brief specific activations to deliver against an agreed plan (EIM, Newsroom, DTC, WHS, SpoMa, Merchandising and EKA’s)
  • Assist in setting personal objectives, targets, guidelines and assess Brand Communications Specialist
  • Assist in developing a mid-long term attack plan aligned with global and local stakeholders for Originals and Action Sports
  • Assist in developing category calendars to drive and co-ordinate cross functional teams to deliver against key franchises and campaigns
8

Experience For Senior Brand Communications & Patient Relations Manager Resume

  • Local - all functions i.e Leadership, WHS, DTC, Newsroom, Sports Marketing, CTC
  • Support other ABB business and functions with branding advice as needed
  • Financial Controlling and Procurement
  • Management and planning online and offline ad campaigns
  • Successful at managing the execution of highly curated events
  • Deliver consistent brand messaging globally
9

Experience For Global Brand Communications Manager Resume

  • Strategic thinking ability essential (to be able to work out, articulate, defend or course-correct communications strategy if challenged)
  • Self starter with a track record of successful relationship-building and interpersonal influence
  • Proficient in Microsoft Office, Adobe Suite, working aptitude of InDesign
  • Articulate complex technical subjects in a clear and compelling manner
  • Need to have a senior level understanding of creative services
  • Brand Marketing, communications or equal background
  • A sound understanding of media research techniques and tools
  • Managing agency or complex vendor relationships
  • In partnership with the Director of Communications, set vision, strategy and goals for the brand communications team including content and email strategists
10

Experience For Director Brand Communications, Sports Resume

  • Build brand communication plans and campaigns for Marketing and Sales teams, in collaboration with team and cross-functional groups
  • Offer alternative and creative solutions, using data and knowledge of best practices to accelerate progress and achieve company goals
  • Increase the visibility of DLR Group experts, integrated services, and design through earned media coverage, bylines, speaking, and interview opportunities
  • Maintain a comprehensive understanding of relevant news and trends within targeted industry segments
  • Serve as a role model to other staff members by sharing PR knowledge and insights
  • Maintain content on Arcosa.com website and monitor website traffic and other KPIs using Google Analytics
  • Partner with internal departments to develop messaging and communication plans as needed
  • Develop and localize the brand strategy for Asia within the context of the global direction
  • Manage brand assets & content to drive brand campaigns awareness in Asia

List of Typical Skills For a Brand Communications Resume

1

Skills For Brand Communications Manager Resume

  • Strategic, conceptual thinking and strong interpersonal skills required
  • Superior project management skills and strengths in managing multiple projects and deadlines
  • Good knowledge of brand and digital communications best practices; passionate about enhancing the effectiveness of brand communications
  • Work effectively independently and as part of a dynamic, high-performing team to drive toward common goals
  • Good understanding of London Creator and strong cultural connection to football, fitness, fashion, entertainment, sport and media
  • Superior planning, project management and analytical skills – on time, on budget
  • Experience in utilizing consumer PR as an effective communications channel
  • Proven skill set in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • Media & Experiential: Leading and collaborating on media & creative experience strategies and on the development of world-class brand marketing capabilities
2

Skills For Brand Communications Specialist Resume

  • Experience developing press releases, talking points and speech writing
  • Experience of working with a broad marketing mix, including above the line and below the line techniques is essential
  • Knowledge and Experience of devising and delivering integrated multichannel
  • Proven success placing and promoting content in relevant B2B publications, online platforms, and social media
  • Experience with AP style of writing and editing
  • Marketing and/or media /advertising communication experience
  • Experience leading communications and or marketing teams
  • Experience with global branding projects and new branding roll-out
  • An excellent understanding of the media market, particularly the newspaper industry, and an ability to understand and articulate the issues facing News UK
3

Skills For Associate Director, Brand Communications Resume

  • Experience of successfully using online marketing and social media channels essential
  • Brand marketing communications experience – digital and traditional channels, including CRM
  • Experience with online monitoring tools such as Hootsuite, Google Alerts, Social Mention, Go Fish Digital, etc
  • Experience in a marketing, communications or product management role
  • Experience with marketing or communications project management
4

Skills For Senior Presentation Design & Strategy Lead-brand Communications Manager Resume

  • Knowledge of digital marketing, consumer brand experiences and event management
  • Experience in communications, marketing or related field
  • Knowledge of different types of media channels and strong confidence with digital marketing
  • Experience with budget planning and KPIs
  • 2 – 3 years Sales or customer facing experience an advantage but not essential
  • Progressive experience in Corporate Communications, PR agency or similar environment
  • Strong abilities to work cross-functionally
  • Consistency of the brand experience across all communications channels
  • Effective brand implementation throughout countries and regions worldwide
5

Skills For VP, Corporate & Brand Communications Resume

  • Articulate key messages to multiple audiences for maximum reach and effectiveness
  • A storyteller highly skilled in written and verbal communications – writes communications people want to read!
  • Strong digital communicator who understands digital channels (web, blog, social), technologies and best practices
  • Evident experience in the business of sport and or fashion
  • Event & budget management experience
  • Media knowledge and experience essential
6

Skills For Executive Assistant, Brand Communications Resume

  • Lead the development of annual communication plans that reflect a keen understanding of the business and strategic priorities of specific design studios
  • Prioritize urgent, competing demands; juggle multiple tasks; and follow projects through to final execution on deadline
  • Experience and comfortability in interacting with senior leaders
  • Experience with Adobe products including InDesign
  • Creation of clear, thoughtful and effective content that communicates your objective in all correspondence
  • Experience with employment / talent brand
7

Skills For Brand Communications, PR & Influencer Manager Resume

  • Previous Dermatology experience an advantage but not essential
  • Previous product launch experience/ access communications an advantage
  • Media relations experience
  • Strong level of project management and activation expertise with demonstrably successful results
  • Good sports industry knowledge across footwear
8

Skills For Senior Brand Communications & Patient Relations Manager Resume

  • Strong knowledge/passion for sport
  • Strong written and verbal communication, a keen eye for detail
  • Prioritize tasks in high pressure environments
  • Experience with all phases of creative services from concept development through design execution
  • Proven track record of brand management and implementation
9

Skills For Global Brand Communications Manager Resume

  • Insights from consumer goods industry and/or retail
  • Ocial community management experience
  • Experience in brand and sponsorship management in a services or utilities sector
  • Lead brand communications team to achieve goals through collaboration, effective communication and successful execution
  • Direct team leadership experience
  • Advertising & Ideation: Spotting, nurturing and orchestrating disruptive and provocative ideas across the full portfolio of paid, owned and earned assets
  • Understanding of marketing and communications best practices and ability to apply those learnings to create demand in the market place
  • Developing competitively advantaged communication strategy
  • Understanding of how to manage and grow brand sales and share
10

Skills For Director Brand Communications, Sports Resume

  • Marketing knowledge is essential across the mix of brand, retail, NR and SpoMa
  • Working knowledge of analytics tools (e.g. Moat and Google analytics)
  • Marketing knowledge is essential across the mix of brand, retail, NR, DTC and SpoMa
  • Agency Management: Evaluating and managing creative, digital and media planning agency relationships that inspire breakthrough work
  • Lead the process of brand marketing planning and execution for running in Nordics
  • An understanding of digital marketing channels and practices (e.g. web, display, paid search, social)

List of Typical Responsibilities For a Brand Communications Resume

1

Responsibilities For Brand Communications Manager Resume

  • Skills in Internet/Social Media navigation and online research also desired
  • Experience in framing and proactively communicating a company’s position with media and other key influencers
  • Several years successful B2B or B2B2C marketing experience, ideally in an international organization
  • A global mindset and an understanding that clients operate globally as well
  • Generate and maintain excellent media relations with core contacts and beyond
  • Reviewing our own marketing materials for brand accuracy and consistency
  • Own 90/60/30 meeting to ensure everything is on time and complies with ONE LAM strategy and processes
  • Manage athlete contracts and be responsible for allocation and tracking of sports marketing budget
  • Track the success of marketing communications efforts within key markets, subsidiaries and countries to ensure learning’s and future implementation
2

Responsibilities For Brand Communications Specialist Resume

  • Manage review and approval process for external communications interacting with local and Area review teams
  • Work in an ever-changing environment and be self-directed
  • Manage the communications relationships in lead markets China, USA, UK, India and Australia as well as numerous emerging and classic markets
  • Develop world-class presentation decks, working closely with Blackbaud’s Creative Director to ensure alignment with our visual identity
  • Collaborate with colleagues in Americas, EMEA and APAC to deliver global campaigns, tapping into resources across the global team to deliver on initiatives
  • A passion for impactful, integrated marketing campaign both globally but also in a local context
  • Clearly and confidently manage brand communications at the senior level (e.g. Directors and Local Brand Activation leaders)
  • Ongoing know-how exchange and best-practise sharing:facilitates a constant flow of information across departments and markets in order to constantly challenge and improve our way of activating the brand; ensures Sales sell-in support; creates a learning organization environment and act as a role model in terms of work organization
3

Responsibilities For Associate Director, Brand Communications Resume

  • Yearly planning (MP/MWB): supports Brand Communications Manager in translating long-term plan and global brand priorities into yearly marketing plans (activities) and respective budget planning
  • Ongoing know-how exchange and best-practise sharing: facilitates a constant flow of information across departments and markets in order to constantly challenge and improve our way of activating the brand; ensures Sales sell-in support; creates a learning organization environment and act as a role model in terms of work organization
  • Brand KPI’s (overall brand perception and the number of brand advocates)
  • Aggressively foster and motivate internal and external creative teams
  • Clearly and confidently manage communications at the Director level
  • Help prepare summaries for program tracking; work with brand marketing teams to determine effectiveness of current programs to maximize the Company’s return on public relations investments
  • Responsible to update Global briefers’ document
  • Lead strategic brand communications which integrate patient advocacy strategies to successfully support the Specialised Product indications and enhance AbbVie’s reputation among patient organisations and patients in the Neurology and neonatology area
4

Responsibilities For Senior Presentation Design & Strategy Lead-brand Communications Manager Resume

  • Oversee development of patient-related/ communications materials for use with media and other stakeholders
  • Establish trusted business relationships with key health, science and social affairs journalists
  • Drive development of content and implementation of integrated, multi-channel content management strategies across traditional, digital, social media and non-media channels
  • Ensure robust KPI/metric setting and evaluation of all communications
  • Collate case study banks for use internally and externally
5

Responsibilities For VP, Corporate & Brand Communications Resume

  • Head of Brand Communications, CTC, Creative Direction and Strategy
  • X-Category Brand Communications teams
  • Integral talent within a five-person Brand Experience team embedded within Publicis Media’s Corporate Communications practice that brings to life Publicis Media and its brands through unique experiences and experiential storytelling
  • Work on cross functional teams and independently
  • Sr. Director Brand Communications
  • Global Brand Comms leads
  • Drive effective communications, PR initiatives, and social/digital programming that are aligned with the business and support the company’s corporate strategic messages
  • Develop and maintain self-service presentation resource library to equip senior leadership, Blackbaud employees and partners to understand and share Blackbaud’s story
  • Deeply understand Blackbaud’s technical innovation, processes and solutions in order to develop visual communication resources for a wide range of audiences, from those with limited technical knowledge/background to highly technical forums
6

Responsibilities For Executive Assistant, Brand Communications Resume

  • Work with executive leaders in Blackbaud’s RDO and Product Management Teams to develop and shape speech content
  • Provide support as needed on other strategic projects in the Blackbaud Speaker’s Bureau
  • Chief women’s knowledge driver across all categories, acting as a center of excellence for the business. Act as the adidas US women’s consumer expert – providing knowledge and expertise to the entire company
  • Lead in strategic planning phase of brand communications for women’s initiatives in close collaboration with relevant category specific Brand Comms and Business Leads
  • Responsible for driving the creation of comprehensive multi-dimensional brand plans that inform all activation channels on women’s focused brand and horizontal category initiatives
7

Responsibilities For Brand Communications, PR & Influencer Manager Resume

  • Senior Director Brand Communications, U.S. Category Brand Communications Leads, Global Brand Communications, Brand Activation Leads (i.e. Newsrooms), Agencies, Sports Marketing, Analytics, and Brand Design (U.S. and Global)
  • Assist in community management and oversee agency’s work on it
  • Reviewing website content from channel partners to make sure they are representing the brand accurately in marketing claims, current promotions, logo usage, and graphic standards
  • Brand communication strategy and PR agency/coordination
  • Cost of acquisition performance management
  • Social network integration and presence
  • Play the lead role on day to day interaction with creative agency and potentially other agencies
  • Ensure media adheres to brand guidelines; manage brand assets
8

Responsibilities For Senior Brand Communications & Patient Relations Manager Resume

  • Overall accountability for annual brand plans and budget
  • Overall management of the brand communications team & partners; aligning the priorities of all comms stakeholders with the short-term & medium-term priorities of the business and ensuring delivery of those priorities
  • Leads the development of the media strategy by market; ensuring the media spend is aligned to business objectives; accounting for competitive spend & previous year learnings
  • Leading the tactical campaign planning process for media & creative (brief/budgets/timing/over-all strategy); ensuring the agency is briefed on time; building on learnings from previous campaigns; aligned to the business growth
  • Over-seeing the implementation of the media & creative plans for each of the key markets across Europe and supporting the team in the delivery of these plans
  • Responsible for ensuring the budget is correctly planned, tracked, and reported
  • Responsible for the set-up of new agencies or markets including agreements of costs/rates/bonuses, contracts & processes
  • Agree & over-see the implementation of the digital acquisition marketing activity
9

Responsibilities For Global Brand Communications Manager Resume

  • Create activation plan to drive HBS category
  • Take ownership and deploy methods & mechanics to implement and maximize adidas Cages in London
  • Day to day management and development of Brand Communications Specialist
  • Provide out of hours PR support to the business at evenings and weekends on a rota basis
  • On a weekday rota basis send the business news updates
  • Monitor issues related to your areas of the business and flag them as appropriate
  • Co-create and assist the development of activation plans to drive Originals and Action Sports categories
  • Manage the implementation, launch and ongoing activation of key Originals/Action Sports franchises and assist with key product launches and community/culture initiatives
  • Co-ordinate and brief specific activations to deliver against an agreed plan (Entertainment and Influencer Marketing, Newsroom, DTC, WHS, SpoMa, Merchandising and EKA’s)
10

Responsibilities For Director Brand Communications, Sports Resume

  • Gain first hand practical experience within a brand communication department
  • Ensure global guidelines are upheld during all execution of brand activation
  • Direct planning and implementation of regional media and online plans
  • Global & Western Europe Business Units
  • Follow up with involved parties within the

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