Ad Operations, Manager Resume Sample

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Billie Marks
73857 Gage Hill,  Houston, TX
+1 (555) 134 0278

Work Experience

Ad Operations Manager
11/2016 - PRESENT
Chicago, IL
  • Your social styles are being driven, self-starter, a problem solver and a real teammate
  • Be the ad operations lead for the Perform Italy and France
  • Support team – work with ad ops support team to ensure campaigns are setup and managed as booked, and to oversee campaign reports are delivered as scheduled
  • Translate all campaign bookings into English
  • Assisting the sales team with the availability forecasting
  • Managing inventory across the company’s properties
  • Analysis – review regional inventory and bookings to ensure inventory is being maximized
  • Sales Team – work with regional sales team to support media briefs with inventory checks and ideas about how to package inventory
  • CRM – liaising with local finance team to ensure all relevant data is captured in CRM and ad server to ensure revenue is reported accurately
Ad Operations Manager Espn Australia / nz
12/2013 - 08/2016
Los Angeles, CA
  • Main ad ops contact for Perform 3rd party publishers in France and Italy
  • Assist in rollout of Data Management Platform (DMP ) across France and Italy
  • Maintaining advertiser client relationships and their campaigns by managing client expectations, communication and reporting metrics
  • Quality control of all web PO’s entered ensuring that all accurate and pertinent information is available for both design/development of ads but also proper launch and delivery of campaign
  • Assist in all aspects of campaign production including pixel/tag implementation, ad unit production, testing for quality assurance, troubleshooting, etc
  • Collect, organize, and archive campaign screenshots
  • Design desktop, mobile, and native ad units in Photoshop using campaign assets
  • Work cross functionally with sales planners and account managers to facilitate all elements an ad campaign launch
Senior Digital Ad Operations Manager
08/2011 - 08/2013
Detroit, MI
  • Generate client-facing reports in Excel and PowerPoint
  • Manage strong relationships with programmatic vendors
  • Yield management across all platforms and products
  • Liaise with key internal and external stakeholders to conceptualize and execute custom advertising solutions
  • Manage floor pricing, blocked lists and PMP’s with programmatic partners
  • Produce reports utilising different analytics tools (Omniture, GA etc.)
  • Solid understanding of Nielsen market reporting metrics


Frederick Taylor University
2007 - 2011
Bachelor's Degree in Management

Professional Skills

  • Possess advanced analytical skillset with strong Microsoft Excel skills
  • Excellent organisational skills with the proven ability to plan and prioritise multiple tasks
  • Strong time management skills and experience balancing multiple projects at once
  • Excellent communication and stakeholder management skills, including an ability to provide effective training to groups of employees
  • Strong communication skills; able to distill very technical discussions into understandable layman terms
  • Strong technical, analytical and quantitative skills
  • Expert working knowledge of DSM/DFP/Operative.One including prior trafficking experience in DFP is required

How to write Ad Operations, Manager Resume

Ad Operations, Manager role is responsible for digital, design, database, training, troubleshooting, planning, finance, integration, recruiting, advertising.
To write great resume for ad operations, manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Ad Operations, Manager Resume

The section contact information is important in your ad operations, manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Ad Operations, Manager Resume

The section work experience is an essential part of your ad operations, manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous ad operations, manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular ad operations, manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Ad Operations, Manager resume experience can include:

  • Strong written and verbal communication skills, and the ability to communicate effectively at all levels
  • Excellent communication skills - as the global leader for the team, strong communication, and vision are a prerequisite for success
  • Highly detail oriented; ability to meet deadlines and effective problem solving skills
  • Strong communication skills with the ability to design and package your work independently
  • Troubleshoot and resolve issues effectively, escalating as needed
  • Develop and maintain relationships with external ad tech vendors, ensuring we are leveraging the platforms efficiently and cost effectively

Education on an Ad Operations, Manager Resume

Make sure to make education a priority on your ad operations, manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your ad operations, manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Ad Operations, Manager Resume

When listing skills on your ad operations, manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical ad operations, manager skills:

  • Good project management, planning and organizational skills
  • High capacity to operate effectively in turbulent startup environment
  • Sharp problem-solving and troubleshooting skills
  • Ad serving skills and knowledge
  • Work effectively under stressful situations and time constraints
  • Proven effectiveness in breaking down complex challenges into clear opportunities, especially when communicating on highly technical subject matter

List of Typical Experience For an Ad Operations, Manager Resume


Experience For Ad Operations Manager Resume

  • Previous experience with 3rd party vendors such as Doubleclick, Sizmek,, Flite, Atlas, Flashtalking, IAS/Adsafe, etc
  • Work experience or internship in web/mobile ad trafficking or related field
  • Extensive experience with display and video ad-serving technologies such as DFA/DCM and Innovid
  • Digital campaign management experience required
  • Strong proficiency with Excel, DFP or other ad servers required
  • Advanced communication skill in English and Chinese
  • Ad Operations experience

Experience For Ad Operations Manager Espn Australia / nz Resume

  • Assist in & lead troubleshooting efforts for ad serving relates issues
  • Support our client’s ad sales team by managing the execution of digital client advertising
  • Work closely with Consulting, Buying, and Operations to ensure timely and correct implementation of campaign elements
  • Interface with client's 3rd Party ASPs to ensure proper tracking of all planned advertising schedules
  • Modify and implement coding for proper tracking of delivered media
  • Provide quality assurance by following ad testing protocols
  • Provide end of month reporting to accounting department to invoice accordingly
  • Facilitate testing new technologies and rolling out new initiatives

Experience For Senior Global Ad Operations Manager Resume

  • Well versed in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels
  • Partner with Zynga’s top tier game studios as lead POC for driving ad revenue and monitoring ad health metrics
  • Expertise in using with common browser-based debugging tools (Fiddler, Google Publisher Tool, MediaTrust, etc.)
  • A deep understanding of programmatic ad sales and best practices in monetizing ad revenue across partners/exchanges
  • Passionate and knowledgeable about existing and emerging digital media and ad products
  • Work closely with the Head of Sales and wider sales team on executing the ESPN commercial strategy
  • Develop creative advertising opportunities for clients
  • Build out an exceptional client reporting template

Experience For Senior Digital Ad Operations Manager Resume

  • Accurate and timely forecasting of inventory
  • Create, manage and optimize the trafficking process
  • Manage inventory against a constantly changing calendar of key events
  • Manage the recruitment and on boarding of new team members as required
  • Liaise with dynamic buying teams and partners for tactical execution
  • Manage and leverage Mint’s proprietary ad server to monetize existing inventory
  • Exhibit an understanding of digital traffic and performance
  • Set up and manage ads from a variety of third party networks and SSPs, including Zynga’s Private Marketplace executions

Experience For Monetization & Ad Operations Manager Resume

  • Implement targeting options that align with advertiser’s goals
  • Comfortable working with media and analytics teams
  • Act as a partner advisor by taking a consultative approach to strengthen and grow a platform partner’s position in the market place
  • Comfortable working with large data sets to identify trends and other key insights
  • Set an SLA for trafficking timelines and ensure Ad Operations team (and external vendors) consistently meet stated deadlines

Experience For Associate Ad Operations Manager Resume

  • Responsible for managing media technology ecosystem and on-site pixel governance for WeWork properties globally via DCM, GTM and GA360
  • Establish best practices and cement marketing operations structures, documentations and practices
  • Adaptable in an ever-changing environment and works well under pressure
  • An understanding of third-party ad tags
  • Partner with marketing deployment and programmatic paid media team leadership to maintain cross functional communication
  • Be the Ad Ops voice in discussions around new ad products and team processes. Organize and lead training for new processes and products
  • Have hands-on admin responsibilities on ad serving systems

Experience For ANZ Ad Operations Manager Resume

  • Conduct weekly risk and performance reporting
  • Working with ad servers
  • Establish leadership-level relationships with media external agency partners, setting clear partnership expectations and regular performance evaluation
  • Contribution towards (and management of) ESPN’s Ad Product Strategy
  • Development and implementation of a Service Level Agreement
  • Act as a key point of contact for clients in regards to creative delivery and campaign management
  • Optimise campaigns in-flight to ensure the best result possible for clients
  • Provide regular, timely, insightful campaign reports to clients

Experience For Ad Operations Manager, Cracked Resume

  • Provide clear and concise views on inventory to the sales team
  • Ultimate responsibility for campaign delivery
  • Problem solve any red flag delivery issues that arise
  • Troubleshoot creative issues (3rd party tags, flash files etc.)
  • Provide strategic direction to the wider ESPN business
  • Solicit feedback from sales teams and other internal departments for direct reports reviews (both mid-year and year-end) & complete and facilitate their reviews (both mid-year and year-end)
  • Provide leadership vision and industry overview for all new hires by participating in the new hires training
  • Oversee training curriculum to ensure employees are prepared to provide superior service

Experience For Junior Ad Operations Manager Resume

  • Create and implement department growth opportunities for team
  • Manage and develop the ad operations team and its resources in North America & in Germany
  • Report to Director of Ad Operations on a regular basis on progress of digital advertising campaigns and helps develop optimization plans if needed based on the clients' goals
  • Work collaboratively with Unity Ads’ teams across the globe
  • Possess accountability for the team’s work
  • Full knowledge of Doubleclick DCM (formally DFA) and Facebook platform
  • Some knowledge of Marin Software
  • Educated on all research tools and 3rd party ad servers (listed above)

Experience For Digital ad Operations Manager Resume

  • Work independently, yet seek help when needed
  • B.S. or B.A. in business, technology or other related field
  • Evaluate existing tech stack, make recommendations for continuing as is or necessary changes, and seamlessly rollout any new partners within existing process and SLA
  • Be an evaluator and voice in other marketing or advertising technology decisions throughout the organization – DMPs, DSPs, media planning tools, financial systems/tools, etc
  • Be a strong technical partner and resource able to positively engage other teams within the organization
  • Educate the broader organization on Ad Operations and the trafficking process
  • Familiarity with ad management technologies such as MediaOcean, Donovan (or similar), etc
  • Own management of internal Advertising Operations team. This leader is a well-rounded expert, possessing digital media expertise as well as process-driven operational leadership skills
  • Proactively optimize advertising campaigns for our largest strategic partners, while maintaining the advertisers KPI’s

List of Typical Skills For an Ad Operations, Manager Resume


Skills For Ad Operations Manager Resume

  • Work effectively within a team with consideration for workload, team dynamics and cooperation
  • Great interpersonal skills and with an eagerness to learn
  • Exceptional leadership, relationship management and communications skills
  • Teamwork and interpersonal skills. Trustworthy and dependable
  • Monitoring workflow, ensuring tasks and issues are dealt with according to business priorities
  • Solid understanding of campaign measurement metrics associated with online advertising, including conversion tracking

Skills For Ad Operations Manager Espn Australia / nz Resume

  • Put in place effective and efficient ad trafficking process including external vendors like Flashtalking, DoubleVerify (blocking wrapper), and possibly Innovid
  • Experience including 3+ years building and leading a team
  • Develop a strong team of technical ad operations, trafficking and QC leads and identify staffing needs to meet growing business demands
  • Solid understanding of agency side digital advertising process and workflow
  • Good understanding of publisher side ad serving platforms

Skills For Senior Global Ad Operations Manager Resume

  • Experience supervising a team of professionals and managing cross-functional teams
  • Experience using third party Ad Serving vendors like Doubleclick Rich Media Studio, MediaMind/Sizmek, Pointroll, Jetpack, CheckM8, AdMarvel, etc
  • Strong understanding of DFP ad unit hierarchy and custom criteria targeting structure required
  • Direct experience in online ad serving with rich media, ad serving, and ad network solutions
  • Experience in a client-facing role at an online media company, digital agency/trading desk, sell side partner in the digital media eco-system
  • Experience building and/or managing a team of ad traffickers
  • Experience and 3+ years building and leading a team
  • Extensive experience with advertiser ad serving platforms: DFA, Mediaplex, Atlas, etc

Skills For Senior Digital Ad Operations Manager Resume

  • Experience with display, video, mobile advertising
  • Experience in digital ad operation delivery and campaign management covering, video, display, mobile & app
  • Experience in ad serving and ad management technologies such as Doubleclick for Publishers (DFP-Premium), Flite and/or FatTail AdBook
  • Experience working with mobile Rich Media vendors such as Celtra, Crisp Media, Flite, Adcade, etc
  • Previous experience with 3rd party vendors such as Doubleclick, Sizmek, PointRoll, Flite, Atlas, Flashtalking, IAS/Adsafe, etc
  • Experience in advertising operations
  • Positive, professional demeanor and experience leading conference calls and in-person presentations

Skills For Monetization & Ad Operations Manager Resume

  • Perform QA for all campaigns prior to going live
  • Experience with web troubleshooting tools such as Firebug, Charles, Chrome/Safari Inspector or Web Developer Tools
  • Experience in advertising operations
  • Experience working with ad servers
  • Extensive experience with HTML, JavaScript, and Flash
  • Highly organized, extremely detail-oriented, and able to prioritize workload in a fast-paced, deadline-driven environment
  • Strong belief in work-life balance
  • Experience of service management frameworks (e.g. ITIL) would be advantageous

Skills For Associate Ad Operations Manager Resume

  • Relevant experience desired
  • Self motivated individual who is strong on delivery
  • Proven ability to influence, resolve conflict and negotiate outcomes to minimise business risk
  • Demonstrated attention to detail with the ability to deliver quality output
  • Work experience in mobile ad revenue optimization or related field
  • Demonstrate a positive, cooperative, solution-oriented approach to unifying and motivating departments and teams
  • Proven ability to meet deadlines consistently and manage expectations
  • Experience in digital ad operations
  • Establish SLAs, QA practices, and Ad Operations best practices, and measure effectiveness on an ongoing basis

Skills For ANZ Ad Operations Manager Resume

  • Manage and prioritize the operational tasks for the team
  • Experience in programmatic media
  • Experience with DCO systems
  • Building and maintaining teams relationship with technology vendors, ensuring the team get the required levels of support
  • Understanding of Yield management as well as programmatic advertising and trading platforms hugely beneficial
  • Understanding of site ad tagging and 3rd party ad serving
  • Working with the world’s best dating apps!
  • Managing 4th party tracking set-up (Unicast, Eyeblaster, Eyewonder, Pointroll, etc.)

Skills For Ad Operations Manager, Cracked Resume

  • Ensuring proper tagging of video elements
  • Working with client/iAgency partners on Flash unit set-up/coding
  • Understanding of inventory management and advertising operations best practices
  • Troubleshooting ad tags, as well as the tracking pixels etc
  • Training, development and mentoring of team
  • Acting as a technical escalation point for the TAAG team and other agency teams
  • Ensuring work is completed in line with agency bests practice process and additional client specific requirements/best practices

Skills For Junior Ad Operations Manager Resume

  • Maintaining the relationship between TAAG and client teams to ensure expectations for the TAAG team are understood and met
  • Helping to maintain SMVs point of view on technology and best practices
  • Managing resource utilisation within team
  • Managing Associate level traffickers on the account
  • Working across countries & timezones within APAC, EMEA, LATAM and US as required
  • Monitoring campaign performance to client’s objectives and make optimization recommendations as necessary
  • Manage the advertising stack to maximize yielding while continually vetting/exploring other value – adding solutions
  • Work closely with the team to ensure successful campaign implementation, trafficking, pacing, troubleshooting, and reporting are all operating seamlessly

Skills For Digital ad Operations Manager Resume

  • Assist the sales teams with booking requests (providing alternative options to close deals) during high sell through phases
  • Responsible for helping reviewing 3rd party adserver invoicing for monthly client payments
  • 3rd party publisher management – Operations lead on 3rd party site portfolio including managing ad integrations, reporting, house ad requests 20 %
  • Familiarity with Internet programming and debugging; familiarity with common browser-based debugging tools (Charles, Fiddler, LiveHTTP Headers, FireBug)
  • Implement all running direct sale campaigns ensuring execution according to IO’s
  • Develop and deliver on strategy and roadmap for in-housing of Ad Ops practice including staffing plan
  • Ensure Ad Operations team follows any tagging structure and naming conventions for proper tracking across all platforms
  • Expert-level understanding of video ad management, ad-serving and ad trafficking
  • Oversee the digital trafficking workflow, managing the team responsible for scoping, set-up and QA of our global programmatic and reserve campaigns

List of Typical Responsibilities For an Ad Operations, Manager Resume


Responsibilities For Ad Operations Manager Resume

  • Hands on experience with Ad-servers (Primarily Google marketing platform, formally known as DCM)
  • Proven working knowledge of the Digital Ad Technology Ecosystem
  • Proven working knowledge of the Digital Ad Technology Ecoystem
  • Build positive relationships with internal and external teams and be a good role model for junior staff members
  • Experience in a large digital organization
  • Ad operations experience
  • Hands on experience with Adservers, Social and Paid Search platforms

Responsibilities For Ad Operations Manager Espn Australia / nz Resume

  • Coordinating Training programs for relevant technologies for Zenith hubs (5 Global locations), Local Zenith, RB Central and RB local
  • Align global data flows by working with existing team to continually refine global data taxonomy (naming conventions)
  • Help Instrument complex tracking technologies for improved attribution of marketing ROI at the granular level
  • Understand and oversee set up and management of supply platforms including open auction pricing and optimisation to maximise revenue
  • CRM management – ensure all bookings are entered, delivered and completed correctly for financial reporting and billing
  • Expertise utilizing ad-serving technologies such as DoubleClick for Publishers by Google (DFP)
  • An understanding of how rich media and standard advertising formats are trafficked

Responsibilities For Senior Global Ad Operations Manager Resume

  • Provide business reporting, as required, to help make product and pricing decisions
  • Medium to advanced understanding of HTML, CSS, Flash or JavaScript
  • Works with sales, client support and advertising product teams to implement and oversee ad campaigns across NHL.TV,, NHL App and Riot Games
  • Review performance results regularly and optimize campaigns, including suggestions for improved performance by creative or by ad-type
  • Competitive salary and full benefits, including Medical, Dental, Vision, and 401k
  • Mobile campaign tracking
  • Support marketers with affiliate management tools, search marketing, paid social and many others (e.g. DMP)
  • Support the media team in the selection and implementation of advertising tools
  • Flexible and positive attitude to change with the ability to maintain an even temperament when working under pressure

Responsibilities For Senior Digital Ad Operations Manager Resume

  • Support the sales team in set up, execution and troubleshooting of direct sold campaigns
  • Communicate with media agency trading desks to drive sell side programmatic process
  • Adapt and adopt industry changes to how campaigns are booked and delivered including DMP, Viewability and programmatic deals
  • Stats & Analytics platform understanding and management
  • Passion for reporting and detail data insights and analysis
  • Balance workloads from multiple stakeholders including sales, account management, and revenue operation teams
  • Recruitment and line management of a TAAG team consisting of ad ops specialists

Responsibilities For Monetization & Ad Operations Manager Resume

  • Provide sales team with product, pricing, and inventory insight across all platforms
  • Hold a detailed understanding of inventory, and advise the business on how to drive the most yield out of inventory across all platforms
  • Oversee billing and reconciliation process for assigned campaigns
  • Comprehensive understanding of online campaign measurement and methodologies
  • Knowledgeable of digital advertising best practices and current industry developments
  • Design and implement processes, systems and best practices for ad operations – drive accountability, operations strategy, operations finance, and KPIs
  • Re-enforce a success-oriented, goal-driven and collaborative environment within the team supported through coaching, mentorship and career development opportunities for ad-ops team
  • Work with various internal departments and 3rd party vendors to facilitate integrated campaigns
  • Troubleshoot and resolve technical challenges related to third party pixel implementation on site

Responsibilities For Associate Ad Operations Manager Resume

  • Advanced knowledge of Google Tag Manager, Google 360 and Doubleclick Campaign Manager
  • Reliable, proactive, and focused team player
  • Perform all aspects of traffic management for direct campaigns, including accurate and timely set up, testing, management and optimization online display ad and video ad campaigns in DFP
  • Provide guidance to internal stakeholders regarding inventory management and best practices for ad performance
  • Provide technical support for sales and engineering teams to help troubleshoot problem creative

Responsibilities For ANZ Ad Operations Manager Resume

  • Establish, implement and maintain digital ad operations best practices
  • Monitor competitive landscape and stay educated on the new developments in digital ad operations
  • High level of proficiency with DoubleClick for Publishers/Advertisers, Ad Exchange, and other ad core technology
  • Collaborate with internal tech and product teams to ensure all current platform as well as feature enhancements meet monetization and ad-serving needs, across display and video assets
  • Proactively communicate key insights from the performance of active campaigns to the relevant internal teams: client services, sales, and product
  • The ability to lead projects across multiple stakeholders throughout the organization

Responsibilities For Ad Operations Manager, Cracked Resume

  • Lead and grow the Ad Operations team
  • Ensure the team maintains low error rates, traffics efficiently, and proactively thinks about potential roadblocks to meet campaign performance goals
  • Review performance results across campaigns and take action to improve ad operations in a way that impacts the results and allows us to achieve our goals
  • Develop and run experiments and interpret the results
  • Continually evaluate the team structure and support needs based on business requirements
  • Identify process inefficiencies and ways to improve workflow. Create and maintain documentation as well as best practices for the team
  • Lead end of week/month/quarter optimization activities

Responsibilities For Junior Ad Operations Manager Resume

  • In programmatic media
  • With DCO systems
  • Develop questions for data inquiry and then run the necessary analyses
  • Clearly communicate actionable insights to the team
  • Work well under pressure and excel in a fast-paced environment
  • Lead and complete projects that drive company and team initiatives

Responsibilities For Digital ad Operations Manager Resume

  • Clearly communicate actionable insights to the team
  • Audit offline trafficking efforts within Global AV/Print/OOH teams and explore global partnerships to streamline and elevate delivery in these channels within Ad Operations
  • Develop and maintain relationships with 3rd party ad serving partners, staying abreast on the latest solutions, new media/tooling integrations and certification processes
  • Collaborate with Marketing Engineering, Analyst and Production teams to analyze delivery performance and fail rates. Use this data to influence new product feature enhancements related to Ad Operations
  • Identify ways to unlock value further upstream in our campaign planning, set-up, and optimization processes
  • Develop QC standard of excellence across online and offline media
  • Experience working in marketing production, ad operations, in agency, platform or publisher environments, with a strong grasp of trafficking best practices
  • Extensive experience in building and running global programmatic and reserve campaigns and trafficking with a strong understanding of creative production workflows, implementation factors, quality assurance best practices and legal standards
  • Strong technical mind and background. Ability to delve into technical conversations with our ad technology teams, testing new ad product solutions and managing new ad tech platform integrations

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