Yield Analyst Resume Sample
Eliseo Lowe
6579 Benedict Underpass,
Dallas,
TX
+1 (555) 281 0199
Work Experience
Senior High Yield Analyst
02/2018
-
PRESENT
Houston, TX
- Work with sales teams on all proposals including Initial brainstorm with group to review RFP and suggest ad packages to meet client KPI’s
- Optimize campaigns throughout the lifecycle of the campaign in order to meet both KPI’s and benchmarks (including viewability where appropriate)
- Work experience
- Develop an in-depth understanding of TWC Media’s ad products, inventory and sponsorship opportunities
- Provides high quality analytical support & communication to Key Business partners including forecasting
- Reservation Allocation 60%
- Enter all rental reservation in various systems according to budget and strategy
Yield Analyst
07/2014
-
09/2017
Dallas, TX
- Ensure all reservation charges and refunds are processed in a timely manner
- Coordinate communication of reservations with vendors
- Resolve customer service challenges directly with customers and 3rd party vendors
- Inventory Allocation Analysis 30%
- Analyze new sales activity, current availability to determine changes to allocation of inventory on multiple sales channels
- Work with Yield Analyst staff by providing inventory update to allow Yield Analyst to establish annual pricing structure. Set up new properties for participation in the rental program
- Report changes in availability and rates and discuss with yield and sales staffs
- Daily Forecasting 5%
Yield Analyst, PYM
06/2007
-
03/2014
Houston, TX
- Participate in weekly forecast meetings by offering insight into bookings
- Analyze availability on various channels in order to recommend forecast adjustments
- Partner with other departments 5%
- Partner with Inventory Management for allocation opportunities
- Coordinate with resort staff to maximize walk-in rental potential
- Improve investment performance
- Reduce tracking errors in the portfolios by increasing credit research coverage to sectors and issuers currently not under coverage
- Strengthen the credit research process by improving the marketability of the funds and ensuring a sound investment process
- Interface with internal and external sales teams globally
Education
St. Lawrence University
2002 - 2007
Bachelor's Degree in Business
Professional Skills
- Excellent communication and cross-team coordination skills. Solid oral, written, and presentation as well as strong interpersonal skills
- Strong Administration skills and experience
- Strong Excel & PowerPoint skills (required)
- Excellent team player and good communication and interpersonal skills
- Excellent IT skills and knowledge especially in excel
- Experience working in digital media – Publisher, Ad Tech, or Agency experience in Operations and/or Analytics function
- Advanced problem-solving, math, and Excel skills
How to write Yield Analyst Resume
Yield Analyst role is responsible for excel, software, finance, credit, securities, training, integration, research, digital, modeling.
To write great resume for yield analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Yield Analyst Resume
The section contact information is important in your yield analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Yield Analyst Resume
The section work experience is an essential part of your yield analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous yield analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular yield analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Yield Analyst resume experience can include:
- Communicate effectively and provide high level of customer service to various internal partners
- Communicate and work effectively various levels of internal partners
- Solid understanding of digital systems including, or similar to: DFP, Operative1 (Op1), YieldEx, Omniture, Moat, Domo, SalesForce, BlueKai, Data Warehouse
- Experienced in compiling and aggregating data across business information systems for performance measurement and executive summary purposes
- Able to work in a fast-paced environment, managing multiple priorities in an efficient/timely manner, operating in a team lead capacity
- Experience in digital advertising or media/publishing industry
Education on a Yield Analyst Resume
Make sure to make education a priority on your yield analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your yield analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Yield Analyst Resume
When listing skills on your yield analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical yield analyst skills:
- Superior investment performance and strong decision making skills
- Strong numerical analytical skills
- Outstanding problem solving and interpersonal skills necessary to assist others in problem resolution
- Work effectively both independently and in a highly collaborative team environment is required
- Work effectively with partners at all levels of an organization
- Strong analytical experience and business insight
List of Typical Experience For a Yield Analyst Resume
1
Experience For Digital Yield Analyst Resume
- Experience in online advertising pricing and yield management helps but isn't required
- Prioritise and organise a high workload
- Develop relationships with company stakeholders to ensure full support of risk product and coordinated efforts towards product priorities
- Represent and drive the interests of the yield department through effective and clear communication with stakeholders
- Compiling daily figures from vendors by collecting data from multiple UIs, creating reporting, and highlighting trends
2
Experience For Senior High Yield Analyst Resume
- Maintaining reports on Private Marketplace stats and recommending optimizations to further inform the Direct Sales team
- Maintaining ad quality integration across our portfolio of properties by leveraging Google DFP, tag QA, and site QA daily
- Assisting with setup and management of existing and future SSP platforms and third-party vendors
- Managing contacts, UI access, and vendor training docs
- Contributing to the development of best practices for the Yield & Pricing teams
3
Experience For Senior Yield Analyst Resume
- Designing metrics and build, monitor, and maintain dashboards to track key revenue/monetization metrics for upper management
- Analyzing lost bid and advertiser bid landscape reports for missed opportunities
- Maintaining all IOs and Contracts for Indirect Sales
- Using YieldEdge, publish the inventory forecast and monitor the accuracy of total inventory capacity and availability
- Take ownership for the communication of custom pricing across the business including centralised yield & pricing queries
- Manage systems, products, and supporting documentation related to data targeting, including BlueKai, Krux, Bombora
4
Experience For Yield Analyst, PYM Resume
- Participate in weekly forecast meetings by offering insight into booking
- Gain an in depth understanding of Yield Key Performance Indicators and taking appropriate action to achieve targets
- Work closely with sales and media planning teams to educate them on yield techniques and improve our business performance
- Consultative, analytical approach towards delivering business results and process improvements
- Assist with strategic planning, direction and budget processes
- Create / enhance / manage profitability reporting to improve the overall profitability of the company
5
Experience For High Yield Analyst Resume
- Analyze new sales activity, competitive pricing and current availability to determine Changes to rates and allocation of inventory on multiple sales channels
- Work with sales staff to establish annual pricing structure
- Participate in pricing reviews and apply rate changes
- Review, analyze and report on profitability while supporting the drive for positive change in assigned regions and trips
- Develop and implement new procedures and reporting to maximize profitability and efficiency
- Responsible for maintenance of trip budgets, including tight cost control measures and analysis of the impact of cost changes on trip profitability
- Work with client services, product marketing and ad operations to inform product strategy
- Lead half yearly review of digital rate card and on-going incentives
- Distribute regular reporting that provides a holistic view of revenue, inventory, and sell-through metrics for both direct and programmatic sales
6
Experience For Digital Programmatic & Yield Analyst Resume
- Collaborate with Dow Jones Finance team on monthly and quarterly inventory and sell through reporting
- Analyze and provide insights around inventory capacity, bookings, proposals and pricing across all sales channel, sales verticals, ad products and platforms
- Create and maintain ad hoc reports and automated reports via QlikView by working closely with the central Sales analytics team
- Coordinate and participate in product yield testing and analysis,
- Take an active role in driving performance improvements,
- Actively make buy and sell recommendations
- Timely and independently identify and develop investment opportunities
- Work well independently and as a member of a team, which includes the ability to be flexible and adaptable
- Partner with the marketing team for the development of weekly promos included in newsletter, social media and visitor’s bureaus. Plan for future special event announcements and promos
7
Experience For High Yield Analyst Fixed Income Resume
- Help manage products and rate cards
- Monitor and optimize active campaigns
- Streamline business processes to mitigate problems that lead to revenue losses
- Provide key business insights to senior sales and advertising operations leadership based on sales performance trends. Visualize key metrics on an ongoing basis to communicate out to product, sales, and exec teams
- Develop and deploy suite of reports to inform sales team about product inventory availability
- Build, maintain, and publish management/dashboard reporting, identifying key performance trends of indicators such as volume, ad product mix, pricing and sell-through for partners
8
Experience For Programmatic Yield Analyst Resume
- BA/BS in Business, Economics, Statistics, Mathematics, or similar analytic field
- Analyze data to determine present and future fleet, subsidiary, and company operational performance and conduct special cost analysis of operational financial actions
- Coordinate and/or participate in special projects
- Sales and Inventory Analysis
- Set up new properties for participation in the rental program
9
Experience For Yield Analyst Resume
- Availability updates for the team
- Report and discuss changes to availability and rates to sales staff
- Trends and current availability in order to recommend forecast adjustments
- Partner with other departments
- Coordinate with resorts and Admin teams for changes to reservation fulfillment
- Plan, build and monitor inventory levels for assigned regions and trips
- Constantly review trip departures to analyze trip profitability
10
Experience For Digital Yield Analyst Resume
- Implement inventory management strategies to achieve target set by company
- Using a wide variety of available reports and reporting tools, employ data analysis techniques to derive meaningful insights, patterns and trends with the dual goals of profitability maximization and high customer satisfaction scores
- Work closely with various sales and marketing channels to identify ways to drive sales to distressed inventory
- Develop and deliver audience-appropriate presentations of yield data intelligence
- Assist in the provision of regular reports and stats for the Core Management team as required
- Play a leading role in the development and timely execution of regional inventory allocation plans to maximize yield opportunities and drive resort occupancy across all usage channels. Track performance to plan and identify opportunities to drive incremental business based on current and historical trends
- Strong in the compilation and interpretation of data from internal systems for business performance measurement purposes, providing custom views to leadership as needed. Hands-on in the development, delivery, and assessment of recurring KPI reporting
- With leadership, guide the development of an annual arrivals budget for a sales region and assists analysts in forecasting reservation and arrivals pace in relation to monthly targets
List of Typical Skills For a Yield Analyst Resume
1
Skills For Digital Yield Analyst Resume
- Experience working with sales teams/commercial organisations
- Strong aptitude with Microsoft Excel and/or business intelligence applications
- Experience with data visualisation tools (e.g. Tableau), SQL or VBA
- Strong aptitude with Microsoft Excel and/or business intelligence applications, (OBIEE, Hyperion, SAS)
- Employ rigorous standards for developing hypotheses and testing them
2
Skills For Senior High Yield Analyst Resume
- Work autonomously to solve problems and create solutions that resolve ongoing issues
- High proficiency with Excel, SQL, Tableau and other similar reporting and analytics tools
- Eagerness to work in a rapidly-changing environment
- Compile platform-wide, market, buyer or advertiser-specific reports highlighting challenges and opportunities
- Knowledge of Delphi, Delphi.net or Delphifdc
- Microsoft Office (Focus in Excel and Outlook)
- Knowledge of ad tech providers
- Analyze data & relate it to business needs
3
Skills For Senior Yield Analyst Resume
- Microsoft Office(Focus in Excel and Outlook)
- Analyze advertising data across markets, platforms, formats, session depth and other factors to develop strategies that maximize revenue from users while keeping the consumer and advertiser experience quality high
- Collaborate with product management to integrate proven strategies into our products and with data engineering to expand access to data and improve efficiency in gathering them
- Engage with our platform partners to understand how best to use their respective platforms to uncover opportunities and configure setups to take advantage of them
- Serve as internal expert on auction marketplace dynamics and industry developments that impact them
- Analyze advertising data across markets and products to develop yield strategies that maximize Spotify’s revenue opportunity. Ensuring that ads continue to perform and consumer experience remains strong is critical
4
Skills For Yield Analyst, PYM Resume
- Design and build reports and dashboards to support the development of yield insights across our emerging sales channels. Includes platform-wide, market, ad product, or advertiser-specific reports highlighting challenges and opportunities
- Collaborate with product and engineering teams to integrate yield-driving changes into our ad tech stack and improve our ability to extract and manage ad-related datasets
- Work closely with our sales, product and finance teams to share insights, get buy-in for optimization approaches, and provide performance reports as needed towards the shared goal of driving ad revenue and free-business success
- Solid understanding of digital advertising concepts and terms, particularly Programmatic
- Experience in digital advertising either in operations, yield or media buying
5
Skills For High Yield Analyst Resume
- Experience with data and statistical analysis in Python or another programming language
- Experience of high yield credit analysis
- Resort Operations, Inventory Management experience
- Experience with DoubleClick, YieldEx/YieldEdge, Operative, Omniture, Google Analytics
- Internship(s) in the advertising or technology space
- Proficiency with DFP, Ad Exchange/SSP UIs
- The ability to collaborate effectively within the Yield Team as well as engage seamlessly with stakeholders across all of CBS Interactive is essential to success
- CBS Interactive is a dynamic business - candidates need to be flexible, open to change and comfortable with ambiguity
- CBS Interactive is a dynamic business – candidates need to be flexible, open to change and comfortable with ambiguity
6
Skills For Digital Programmatic & Yield Analyst Resume
- Knowledge of Nielson DAR and Comscore VCE
- The Yield analyst isn’t afraid to ask questions, or to seek answers on their own
- Successful candidates in the past have come from such varied disciplines as Economics, Computer Science, Engineering, Accounting, Finance, Math, Statistics, and Management Consulting; however, applicants from all fields are welcome
- Reporting and analytical experience
- Conducts high yield research studies and prepares reports analyzing securities, issuers, industry, competitive, valuation and other factors
7
Skills For High Yield Analyst Fixed Income Resume
- Utilizes independent judgment to formulate opinions and make buy, sell and hold recommendations
- Works closely with other team members, serving as a subject matter expert for high yield investments and below investment grade/distressed fixed income securities and issuers
- Develops and applies in-depth knowledge of investment models and processes to enhance performance results
- Organizes and participates in high yield strategy reviews with CIOs and Investment Team members. Assists in coordinating the implementation of investment decisions
- Experience of working in a pressurised and demanding environment
- Previous experience with spreadsheets and pricing systems
- Experience with DoubleClick, YieldEx, Operative, Omniture, Google Analytics
- Previous price and yield management experience is desirable
8
Skills For Programmatic Yield Analyst Resume
- A strong and inquisitive attitude by nature
- Experience and ability to navigate distressed debt situations
- Using YieldEx, publish the inventory forecast and monitor the accuracy of total inventory capacity and availability
- Provide Yield reporting to senior management. This involves writing SQL queries and building reports directly from the data warehouse
- Help shape sales proposals by providing input on product mix, inventory availability, and pricing
- Partner with FP&A on revenue forecasting and budgeting
9
Skills For Yield Analyst Resume
- Collaborate with cross functional groups including Ad Product, Ad Operations, Sales Planning, and Sales to identify key product opportunities
- Monitors and reacts as appropriate to changing market conditions, investor sentiment and industry trends
- Creative and forward thinking with commercial awareness
- Long tenure following at least one industry
- Work with client services, product marketing, and ad operations to inform product strategy
10
Skills For Digital Yield Analyst Resume
- Help define and develop requirements for analytics tools and reporting dashboards
- Collaborate with EMEA based sales and ad operation teams to manage campaigns
- Manage demand sources from programmatic software vendors and outside demand sources; coordinate with appropriate sales person; set up deals when terms are agreeable
- Identify opportunities and implement solutions that increase the effectiveness and efficiencies of VEVO’s operations - including the development of tools, process and reports
- Solid understanding of digital systems including, or similar to: DFP, Operative1 (Op1), YieldEx, Omniture, Moat, Domo, SalesForce, Rubicon, AdX, BlueKai, Data Warehouse
- Develop a reasonable basis for investment recommendations within the framework of the group’s investment process
- Independently conduct research into holdings and potential holdings within assigned sectors in alignment with the group’s investment process
- A high level of attention to detail is essential
List of Typical Responsibilities For a Yield Analyst Resume
1
Responsibilities For Digital Yield Analyst Resume
- Provide direct support to resort based teams to monitor short and long term inventory plans. Guide the reconciliation of resort inventory across multiple sources, recognizing where process efficiencies are needed and taking action to outline and implement solutions that minimize risk
- Be a lead resource in the training and development of associates, giving guidance and feedback on individual and team performance in relation to established goals
- Detail oriented nature and exceptional interpersonal, communication and organizational skills
- Develop quantitative analysis, reporting, and predictive models to support well-informed decision-making regarding pricing, inventory, and system improvements
- Assist in preparing revenue forecasts & budget tracking materials for the Yield dep’t
- Encourage behaviors and actions that promote a positive and thriving team culture
2
Responsibilities For Senior High Yield Analyst Resume
- Act as gatekeeper within the campaign booking process to evaluate financial performance across delivered activity
- Assist in shaping the overall site Yield strategy (CPMs, RPMs)
- Perform primary Audience Targeting data support to our data partners
- Act as secondary liaison for Finance Dep’t to fulfill site reporting needs
- Create efficient process changes to improve Yield reporting and site analytics
- Maintain adherence to business rules and rate cards for all digital sales orders
3
Responsibilities For Senior Yield Analyst Resume
- Proactively identify and provide monetisation solutions and process impressions
- Maintain close relationships with key stake holders in sales, commercial operations and finance to act as an advocate for the business and stay informed about planned changes
- Communicate with various teams (audience, content studio, video) to highlight any issues and make recommendations to continuously improve financial performance of each area
- Take ownership of monthly report to digital yield, added value and other ad-hoc reporting
- Analytical/inquisitive approach to work
- Work autonomously and with small groups where necessary
- Meet deadlines and handle multiple projects simultaneously
4
Responsibilities For Yield Analyst, PYM Resume
- Maintain and update the digital product catalog which organizes all of the available products for sale
- Work with vendors to analyze industry performance and benchmark TWC’s performance against industry average
- Maintain inventory management system (Yieldex) by working closely with the central Ad Ops Program Management team on new products, change products, system integrations, and any seasonality adjustments
- Build and maintain quarterly Yield Insights reports for senior management team
- Produce daily and weekly reports on operational yield and financial performance,
5
Responsibilities For High Yield Analyst Resume
- Analyze requests to develop new products and specifications,
- Provide assistance to production as needed,
- Educate team members on yield reports and identify ways to improve performance,
- Work with the Direct/Programmatic sales teams and other departments to assist in the creation of advertiser spend reports, monthly billing, presentations and ad hoc reporting
- Communicate rate card and supporting pricing docs to internal sales team and other departments
- Pull and review weekly Sales Management System (DFP/XSM) reports
6
Responsibilities For Digital Programmatic & Yield Analyst Resume
- Track sites Programmatic performance & provide insight into findings
- Interact with the Ad Operations team to gather 3rd party impression data at campaigns end
- Provide administrative support to the Yield Director
- Knowledge of IRIS
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