VP, Ecommerce Resume Sample

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Percy Koss
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Work Experience


VP, Ecommerce
08/2017 - PRESENT
Los Angeles, CA
  • Develop and execute Bravado’s global e-commerce strategy
  • Drive and track online e-ecommerce revenue against plan
  • Oversee traffic generation to artists sites and e-stores
  • Identify new ways to drive traffic and increase conversion on artists webstores
  • Manage marketing and media spend and initiate new and unique marketing strategies
  • Able to manage e-commerce projects that span across multiple functions and departments to ensure they are executed on time and with excellence
  • Determine which new innovations and partnerships such as apps, emojis, etc make sense for the right artists and implement
Senior VP, Ecommerce
03/2011 - 06/2017
Los Angeles, CA
  • Develop strong relationships with our licensing partner’s retails sales and marketing teams focused on these accounts
  • Develop retail specific programs designed to maximize Viacom/Nick’s revenues
  • Stay on top of emerging trends and advancements in web technologies, and identify opportunities to improve Sephora’s technologies and business processes
  • Provide assessment and vision of the ideal ‘consumer experience’ by defining key capabilities that differentiate clients and meet consumer needs e.g. define cross-channel implications and opportunities, define impact to brand, etc
  • Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence
  • Provide inspirational leadership and direction to direct report team and ensure the continued development and management of a professional and efficient organization
  • Cultivate strong and transparent working relationships across the organization, ensuring open communication about the measurement of financial, programmatic and impact performance against stated milestones and goals
  • Lead with compelling strategic vision that is in alignment with the Company’s short and long-term goals and strategic plan
  • Play a key role in the company’s go-to-market advertising, and maintain a close relationship with the advertising and brand marketing teams, representing the digital consumer and ecommerce efforts in the process
VP, Ecommerce Strategic Initiatives
07/2008 - 10/2010
Phoenix, AZ
  • Partner with IT on developing SLA’s for the Customer Care Call Center and then managing to those SLA’s
  • Deliver insightful online customer, category, and competitive analysis that helps shape strategic and operational plans
  • Lead the day-to-day eCommerce business, ensuring the development and execution of a retail strategy that meets business goals and KPIs
  • Drive an aspirational guest experience through the execution of a cohesive story across the eCommerce channel leveraging our brands, assortments, visual merchandising and marketing campaigns
  • Through ongoing, strategic testing, lead the effort to identify new opportunities to improve guest experience, increase basket size, sell through, reduce failed searches, etc
  • Work with cross functional team to develop plans to meet/beat daily, weekly, monthly forecasts
  • Working with Merchandise teams and Planning, identify merchandise opportunities to include expanded assortments, strategic merchandise partnership opportunities (e.g. collaobrations), etc
  • Lead the Disney Store’s eCommerce execution and partner closely with the Disney Store’s brick and mortar leadership, representing the digital consumer and ecommerce efforts in the process

Education


Langston University
2003 - 2007
Bachelor's Degree in Business

Professional Skills


  • Strong negotiator who has excellent interpersonal, public relations, oratory and presentation skills
  • Strong account management skills -- Able to create mutual value and winning solutions for both entities
  • Strong influencer with the leadership skills to build relationships throughout a Global organization
  • People leadership -- Demonstrates or has experience leading a team and managing a high performing team
  • Ecommerce Acumen -- Has either direct ecommerce experience or is able to demonstrate understanding of technology and consumer shopping online
  • Min 10-15 years experience in account sales within CPG industry, ideally some ecommerce experience
  • Analytical skills -- ability to develop fact based analysis to inform business decisions

How to write VP, Ecommerce Resume

VP, Ecommerce role is responsible for business, retail, record, web, leadership, ecommerce, reporting, integration, database, architecture.
To write great resume for vp, ecommerce job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For VP, Ecommerce Resume

The section contact information is important in your vp, ecommerce resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your VP, Ecommerce Resume

The section work experience is an essential part of your vp, ecommerce resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous vp, ecommerce responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular vp, ecommerce position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative VP, Ecommerce resume experience can include:

  • Demonstrated track record of developing reliable e-commerce forecasts and meeting or exceeding goals
  • Optimize the experience on existing sites to improve conversion and increase repeat purchases
  • Experience with P&L management, ecommerce and database marketing, digital production, design and technology tools and process is highly desirable
  • Experience successfully leading complex and inter-departmental initiatives
  • Strong focus on new business development and consulting to drive growth
  • Strong work ethic with a keen eye for detail and hardworking nature

Education on a VP, Ecommerce Resume

Make sure to make education a priority on your vp, ecommerce resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your vp, ecommerce experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in VP, Ecommerce Resume

When listing skills on your vp, ecommerce resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical vp, ecommerce skills:

  • Excellent team work skills. Charismatic leadership skills and a demonstrated ability to build and lead strong teams
  • Excellent verbal and written communication skills, including the ability to prepare strong business cases and to support and defend ideas and positions
  • Outstanding communication skills with proven ability to win the confidence of external partners
  • Experience with optimizing the user experience based upon an understanding of the on-site path to purchase
  • Forecasting and trade management experience
  • Specific experience in e-commerce including managing pricing, marketing and pricing

List of Typical Experience For a VP, Ecommerce Resume

1

Experience For Senior VP, Ecommerce Resume

  • Experience driving campaigns and engagements that can directly or indirectly link to significant impact on conversion, with a proven focus on ROI
  • Depth of knowledge and experience working with the major social media platforms including Facebook, Twitter, LinkedIn, Instagram, YouTube and Google
  • Ensure a quality customer service experience for the online business, including support for all Omni-Channel and B2B service needs
  • Senior technical executive with demonstrated success implementing industry best practices for product development
  • Partners with leadership team peers to bring our strategic priorities to life
  • Continue to drive a multi-channel focus, presenting a unified, consumer-centric view of our brands, consistent across the brick-and-mortar and digital spaces
2

Experience For VP, Ecommerce & Marketing Resume

  • Identify and optimize opportunities for data-centric initiatives that provide competitive advantage
  • Lead the Product Management strategy across all digital channels
  • Build and maintain relationships with partners across Disney Consumer Products & Interactive as well as outside suppliers and partners in order to contribute to the efficient operation of the organization
  • Contribute to the merchandise strategy for the all brands and franchise
  • Mental ability to conduct interpersonal interactions with colleagues, provide coaching and mentoring to the team, solve-problems, make decisions independently, and work effectively under pressure
  • Works with the Executive Management team to define the e-commerce strategy for the Accessories and Outdoor Recreation divisions
  • Oversees re-development of websites to reflect key brand concepts, and maintain brand identity on an ongoing basis. Direct website enhancements to improve conversion, including visualization tools, personalization, and a Content Management System. Maximize website design and content for search engine optimization
  • Develops business plan and annual budget for e-commerce function. Manages the e-commerce budget and partners with circulation to exceed revenue and company-wide profit targets
  • Defines mid and long-term road map for taxonomy, features and functionality to improve the user experience. Supervises and contributes to online content by testing and implementing improved web usability, page flow, navigation, and content to support the overall objective of increasing visitors' conversion rates
3

Experience For VP Ecommerce Resume

  • Modernizing the company’s digital strategy, including mobile, working across the organization to evangelize, educate, and implement innovative practices
  • Responsible for building a team necessary to support e-commerce strategy (e.g., programmers, analysts, etc.)
  • Manages reporting and analyses of marketing campaigns and programs. Oversees and monitors website analytics and key metrics. Provides accurate forecasting of e-commerce initiatives to Senior Management
  • Selects e-commerce vendors, negotiates contracts and manages vendor relationships
  • Acts as a liaison between IT department, Logistics & Customer Service Division, and outside vendors for development and maintenance of the web site and e-commerce capabilities
  • Drives best practices for e-commerce opportunities, processes and tools through continuous learning, keeping abreast of e-commerce trends and innovation
  • Assortment and Pricing Strategy development
  • Builds multi-year strategic plans to deliver growth
  • Manages account with annual and multi-year JBP (sets joint KPIs and business plans)
4

Experience For VP, Ecommerce Strategic Initiatives Resume

  • Builds profit and investment economics to manage P&L
  • Builds rapport with account
  • Establishing an omni-channel culture within the organization. This includes providing a seamless brand experience for the customer; identifying opportunities to leverage all channels to drive lifetime value of the customer; and building strategies and programs that create incremental traffic and revenue for the company
  • Forge strong relationships with cross-functional internal and client stakeholders
  • Build an in-house merchandising and digital content team to operate both the U.S. and Canadian sites
  • Coach, develop and lead a highly effective organization that delivers results
  • Building a world-class digital and omni-channel team through planning, hiring and management of both internal and external resources
5

Experience For VP Ecommerce Product Marketing Resume

  • Grow the Keurig.com customer base with a differentiated and meaningful value proposition
  • Oversee an efficient demand generation plan that delivers against strategic objectives and return on investment metrics
  • Be the internal and external voice for Keurig’s direct to consumer business
  • Build a culture of high performance and employee engagement
  • Expertly communicate and align objectives with external and internal stakeholders
  • Innovative and creative thinker and problem solver who also manages the details
  • Oversee the growth and management of all aspects of the Ecommerce offering including planning, content strategy and program development across clients and verticals
6

Experience For VP, Ecommerce & Digital Travel Trade Resume

  • Partner with cross-functional activity including creative, production, paid media and analytics teams to successfully deliver programs
  • Ecommerce education across clients and within Edelman
  • Establish and grow senior relationships with clients and internal partners
  • Willingness to travel to support other U.S. markets and client opportunities
  • Director-level client service expertise with a concrete history of taking visible action to provide high-quality, strategic creative outcomes and consultation to clients
  • A demonstrated track record of developing and executing successful digital strategies and programs
7

Experience For VP, Ecommerce Development Resume

  • Provide business direction/guidance on the day to day operations of Joann.com, ensuring the website merchandising and content, along with digital marketing strike an appropriate balance of Omni-Channel messaging and support for eCommerce goals
  • Establish and drive the strategic direction, critical success factors, operating plans and activities to grow eCommerce direct and B2B sales and EBITDA, within the overall Joann Omni-Channel strategy
  • Partner with marketing to ensure that promotions and marketing activities are consistent across all channels while also ensuring a strong value proposition exists across the digital marketplace
  • Stay on top of new developments and learnings across eCommerce and Omni-Channel
  • Responsible for the Ecommerce infrastructure including human capital, merchandising, operations, technology, social media strategies, customer experience and branding strategies to support the overall Global PANDORA brand and the sales and profitability growth of PANDORA US
  • Lead and direct the PANDORA Ecommerce day-to-day operations including merchandise assortment, inventory management, promotion planning and execution
  • Create a balance between strategic planning and tactical execution. Build best in class structure and processes for online sales channel using key performance metrics and capabilities and processes equivalent with other best-in-class Ecommerce businesses
  • Create and implement plans to achieve long-term strategic goals and objectives that are aligned with PANDORA Global initiatives and future growth
8

Experience For VP Ecommerce & Digital Insights Resume

  • Partner with the PANDORA merchandising and marketing team to collaborate on products, and brand strategies to drive both online and store sales and profitability
  • Hire, train and develop resources to maximize efficiency and effectiveness; recognizes and effectively leverages associates skills and abilities
  • Successful leadership experience in a complex, multi-ibrand, multi-channel global environment (strong background in strategy)
  • Provide the Ecommerce expertise and overall leadership to build a strong Ecommerce team with high talent standards and individual accountability
  • Experience in the travel and tourism industry is also valued but not required
9

Experience For VP, Ecommerce Strategy Resume

  • Experience in a digital/e-commerce role in an apparel or consumer products organization
  • Act as the regional sponsor of business initiatives and major clients
  • Provide expertise to eCommerce market drivers, supply chain needs and technical development
  • Develop and deliver case studies to promote capabilities to key stakeholders
  • Ensure the execution of strategy with all relevant counterparts and achievement of business targets
10

Experience For VP, Ecommerce Engineering Resume

  • Partners with Ecommerce Product Management and Technology teams on the development of new site capabilities, and supervision, maintenance and optimization of existing suite of technologies and features
  • Participate in big picture planning for the site and technological advancement on the horizon that organization needs to learn and embrace in order to continue growth trajectory (i.e., mobile, social media, etc.)
  • Keep abreast of the latest Ecommerce merchandising and content systems and techniques in order to maintain the company's competitive advantage. Maintain a broad network of industry peers that can be leveraged for key insights
  • Partner with brand merchant teams to think strategically about what to offer online and also how/where to bring them to life to drive results
  • Serve as senior level interface from ecommerce into the key central merchandising partners (e.g. VP Marketing, VP Creative Services , VP/SVP Merchandising) to communicate and align on category strategies; Use online analytics tools to maximize merchandising opportunities (i.e. Search, Category Conversion, etc)

List of Typical Skills For a VP, Ecommerce Resume

1

Skills For Senior VP, Ecommerce Resume

  • Strong written and presentation skills and the stature to inspire confidence and credibility with the PANDORA America team and the PANDORA Global leaders
  • Excellent communication, helicopter view and interpersonal skills
  • Specific experience launching and managing product sales via 3rd party e-commerce platforms including Amazon and Alibaba/T-Mall
  • Ecommerce strategy and merchandising experience in Omni channel retailers required
  • Experience successfully improving site traffic and conversion rates to increase revenue
  • Analyzes and assesses the effectiveness of all existing operations and current needs based on new technology and market competition
  • Extensive experience in omnichannels and eCommerce channel sales & strategy development required
2

Skills For VP, Ecommerce & Marketing Resume

  • Experience launching e-commerce platforms, such as Magento, Shopify or CommerceCloud
  • Experience working with SAP ERP system
  • Experience in developing and executing email plans and campaigns
  • Experience in the specialty retail business is highly desirable
  • +15 years of experience
  • Optimize the site to remove unnecessary friction from the user experience
3

Skills For VP Ecommerce Resume

  • Deep experience with the management of trade and promotional budgets
  • Experience with ecommerce subscription models
  • Keeping current with the latest Ecommerce trends and technology to drive innovation and stay ahead of competition
  • Using data to significantly upgrade online merchandising capabilities
  • Developing a strategic plan and roadmap to grow the ecommerce business for assigned brand
  • Digitally fluent – confident in speaking to, and educating about the rapidly changing digital landscape, including platforms, technology and innovation
  • Assist with annual planning including long-term solution planning for ecommerce technical products, include web and app
  • Anticipate managing a small team of account managers as well as leading a broader cross functional team
4

Skills For VP, Ecommerce Strategic Initiatives Resume

  • Work closely with IT on all ecommerce development planning, including integrations
  • A champion on new initiatives with an ability to successfully work across different groups, and to execute by bridging functional and divisional silos
  • Lead creation of digital site selling strategies and initiatives to enhance sales per visit, conversion, etc
  • Develop and/or curate compelling content to educate consumers on the Keurig system
  • Expand the membership of our auto-delivery coffee subscription program by expanding the consumer value proposition beyond value and convenience
  • Plan and deliver the annual operating plan through a holistic management of the full P&L
  • Proactively share best practices with peers and help lead the broader commercial team’s thinking on ecommerce
  • Strategic thinker with a holistic understanding of the ecommerce landscape
  • Actively engage the marketplace through thought leadership and speaking events
5

Skills For VP Ecommerce Product Marketing Resume

  • A critical thinker with the ability to lead an organization through change and growth
  • Translates broad strategies into clear, specific objectives and plans that can be implemented by individuals
  • Creates plans that address specific segments
  • Thinks beyond annual goals
  • Excellent written and verbal communication skills, with proven ability to create and present compelling content and action-oriented commercial insights to brands and retailers
  • Effective people and project management skills, with strong influencing skills, comfort with ambiguity, and the ability to perform independently and as part of a team
  • Knowledge in launching and managing selling vai global 3rd party partners including Amazon and Alibaba/T-Mall
  • Knowledgeable in the latest trends and technologies that can be applied to the music merchandise space
6

Skills For VP, Ecommerce & Digital Travel Trade Resume

  • Ecommerce digital leader with a focus on Amazon, Brand to Consumer, Retail to consumer, social commerce and emerging commerce platforms - ability to activate across a variety of platforms, channels and audiences, with digital at the core
  • Business problem solver – operates with curiosity to get to the root of the business problem to ensure the ultimate solution is grounded in strategy & client objectives
  • Partner and Thought Leader - Knowledgeable about the markets, sectors and channels in which the client operates; uses internal and external resources to address knowledge gaps and speeds learning with colleagues
  • Actively listens – asks smart questions, listens to what’s not being said, is willing to have honest ongoing dialogue about what’s working and what isn’t
  • Lead short term operational execution plans to deliver profitable growth with a dedicated Media, Merchandizing & Promo budget
7

Skills For VP, Ecommerce Development Resume

  • Responsible for building the relationships with eCommerce customers on different platforms (.com, Pantry, Fresh & Prime Now)
  • Solution-oriented - Identifies and acknowledges challenges swiftly and directly, offers solutions and course-corrects as needed
  • Measures what matters– tracks progress and reports results based on agreed-upon metrics and achievement of business goals, as well as program specific KPIs
  • Leads by example – is personally invested in the growth, morale and empowerment of the team and partners
  • Create and own the US eCommerce long term vision and strategy
  • Take responsibility for final plans, contracts and negotiations with customers
  • Manage internal stakeholders – results, requests and expectations
  • Manage global relationship as well as relationship with key stakeholders
8

Skills For VP Ecommerce & Digital Insights Resume

  • Share and align vision, competencies and eCommerce capabilities across the organization
  • Support and grow team in tasks and responsibility areas
  • Lead team of direct and indirect reports
  • Think long and short term at the same time -- run the business but keep focused on the long term agenda
  • Travel periodically as needed to other company office and customer meetings
9

Skills For VP, Ecommerce Strategy Resume

  • Direct eCommerce strategy across all products and online assets in support of overall business growth and revenue targets; oversight of daily web operations, seasonal ecommerce strategies to ensure all projects support the brand strategy and contribute to growth
  • Deliver inspiring brand content in addition to a premium merchandised product domain to optimize ecommerce business
  • Own user experience, monitor performance and propose continuous improvements along key metrics such as traffic, conversion, order value, returns and cancellations
  • Analyze trends in customer service call outs and implement improvement to address common issues; collaborate with customer service, fraud and logistics to ensure a best-in-class experience
  • Has built and operated in house ecommerce merchandising teams
10

Skills For VP, Ecommerce Engineering Resume

  • Demonstrated ability to define and track emerging trends combined with the capacity to provide insight and vision into the online customer and provide direction to business leaders on customer acquisition, retention and marketing strategies
  • Understanding of Ecommerce technology, search engine optimization, data analytics, CRM, loyalty programs, social media and next generation Ecommerce solutions and platforms and how to integrate Ecommerce into the overall strategy of PANDORA Americas and the Global PANDORA brand strategy
  • Persuade and influence others, collaborative, accountable for results, impeccable record of delivering on their promise
  • Exceptional organizational management skills with the ability to coach and develop an Ecommerce team to develop and implement high performing program and strategies
  • Strong prioritization and organizational skills with the capabilities to work under pressure and deliver positive results
  • A track record of leading an organization through growth with the ability to plan and manage change
  • Superior change management skills and reputation for building and leading high-performing cross-functional teams that achieve their goals; track record in attracting, developing, and retaining talent
  • Manage outside vendors. Create strategy and make recommendations that support migration toward an in-house web based platform

List of Typical Responsibilities For a VP, Ecommerce Resume

1

Responsibilities For Senior VP, Ecommerce Resume

  • Strategizes with core merchandising partners and web creative team to develop special shop concepts/ideas, page layouts, navigation (shop by feature, shop by form, shop by collection) to support category initiatives and strategies
  • Monitors category stock and sales information and site metrics; partner with central merchandising team to improve for categories' web productivity; helps identify opportunities to increase sales & site conversion, including: revising online merchandising strategies based on trend, changing navigation, and executing category offers
  • Strategizes and directs the development of merchandising stories/themes and major product initiatives that align with key category/classification strategies for Internet (including home and landing pages; navigation; special shops/features)
  • Supervises the creation of seasonal web hindsight document for the categories; helps understand web user behavior, site metrics and relates findings to sales/site performance. Guides the strategy recommendations for next year based upon findings. Presents to web leadership and core merchant/planning partners and at company meetings
  • Partners with marketing to strategize and influence site execution of category offers
2

Responsibilities For VP, Ecommerce & Marketing Resume

  • Understands content management system and its merchandising ability and potential; able to inspire/direct team to mine for new merchandising opportunities using content management functionality and participates in enhancement initiatives
  • Evaluates competitive market place and customer analytics and integrates into internet strategy
  • Be the stakeholder for website enhancements and provide website analytics data to support changes based on customer behavior; Oversee the testing of all site assets in coordination with related content, functionality and marketing initiatives
  • Lead and continue to build a world class eCommerce team
  • Demonstrated ability, determination and tenacity to move major initiatives forward, drive focus and set a strong, while consistently thinking of the bottom-line impact of the efforts
  • Demonstrated ability to lead product innovation while supporting established, existing businesses and products
  • Experience with application modernization with a demonstrated ability to shift platforms while ensuring end state products are architected and built for optimum performance, scalability, and flexibility in the target environment
  • Powerful communication and influencing skills and confidence with a strong track record of building credible relationships, and motivating and guiding organizations to new directions and higher performance
3

Responsibilities For VP Ecommerce Resume

  • Uncompromising integrity, character and intellectual honesty; one who strives to do the right thing and deliver quality results, prioritizing the wellbeing and success of the Company and its team members; an executive with the courage and conviction to speak their position
  • An interesting and challenging eCommerce position in a young and growing company
  • A dynamic international environment in a big international organisation
  • Entrepreneurial, international and informal culture
  • In an online, B2C e-commerce environment; 2-3+ years of P&L accountability, with the ability to provide both strategic and tactical direction as well as providing direct, hands-on execution
  • Direct, hands on experience managing traffic-generating programs such as affiliate, SEO/SEM, Comparison Shopping Engines, Marketplaces, online display advertising, and other marketing programs is required
  • Experience managing website content and activities associated with website launches/redesigns including menu architecture development and web page layouts and graphic designs
4

Responsibilities For VP, Ecommerce Strategic Initiatives Resume

  • Strong customer service orientation to drive a culture of customer appreciation and service excellence within the department, throughout the Company, and externally
  • Build and lead effective teams; ensures cooperation between the team and others; fosters a team environment where associates feel they are valued and important members of the organization
  • Flexible with the ability to quickly adapt and re-prioritize in a continuously changing working environment
  • Excellent interpersonal skills; personal credibility and business maturity with the ability to understand and apply the inter-relationships of e-commerce processes with Company objectives
  • Accountable for results; holds direct reports and others accountable. Results oriented with excellent planning, prioritization, decision making, organizational and time management skills; works well under pressure and delivers on commitments with little direction
5

Responsibilities For VP Ecommerce Product Marketing Resume

  • Strong continuous learning for self and others; keeps abreast of changes in current field and new technology. Desire to learn new techniques, skills, and principles as part of an aggressive e-marketing team
  • Passion for change, driving transformation and thus ability to be resilient
  • Identify and design test/pilots to explore consumer value propositions that lead to topline revenue
  • Translate business needs/strategy into a technical deliverables, and lead a team that project manages through deployment
  • Work closely with ecommerce tech team to develop operational roll out plans
  • MS Office programs (Word, Excel, Access, PowerPoint)
  • High leadership, autonomy and agility to drive internal and customer engagement
6

Responsibilities For VP, Ecommerce & Digital Travel Trade Resume

  • Influence senior stakeholder and manage complexity
  • Passion for Ecommerce/Digital
  • Works with the VP of Marketing to develop overall e-commerce and marketing strategies that create annual and long term business and revenue plans. Identify promotions, content, advertising and contact strategies, to develop customers at a predefined acquisition cost or contribution, and to maximize contribution per customer over the customer lifecycle
  • Develop go to market Ecommerce strategies for core industries, verticals and clients, with a focus on full Amazon deployment inclusive of paid media execution, content planning and analytics, enhancement of existing brand to consumer initiatives (brand.com to consumer / b2b), and ecommerce strategies via major paid performance retail partners, i.e. Walmart, Criteo, etc
  • A collaborative and inclusive leader with the ability to communicate and relate both up and down the corporate organization. Strong ability to develop proactive relationships and to partner with other executives in the organization to improve sales, business practices and the creation of new solutions in a collaborative, entrepreneurial and high growth culture

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