Sponsorship Executive Resume Sample

4.9
17 votes
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Gretchen Jast
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Work Experience


Sponsorship Executive
12/2016 - PRESENT
Dallas, TX
  • Support Sky Media on the sale of sponsorship across the SPT TV channels, especially across our three children’s channels
  • Support Sky Media on the sale of sponsorship across the SPT TV channels especially across our three children’s channels
  • Employ your marketing experience to understand and meet the client’s objectives and targets
  • Be Sky Media’s main point of contact for programming highlights across the channels to enable them to promote the channels to their best ability; additionally handle Sky Media queries on the suitability of certain TV adverts
  • Close working relationship with Channel Partners and their representatives, ensuring Sky Media are across all sponsorship opportunities ( i.e. scheduling, acquisitions, commission etc)
  • Generation of sponsorship proposals
  • Work with other Channel Partner departments to ensure Integrated proposals where relevant ( i.e online etc)
  • Work with the Insight department to secure both viewing data and where possible data to support sales arguments
Sponsorship Executive, TV Networks
02/2013 - 09/2016
Detroit, MI
  • Liaise with Channel Partners to ensure transmission of deals, and monitor deals on an ongoing basis
  • Provide line Manager with Support as required, particularly around the deal to air process
  • Aid the Sponsorship and futures team in building up hit lists for potential sponsorship, and help in the preparation of responses to briefs
  • Oversee post campaign analysis
  • Manage the Sponsorship Assistant, ensuring they remain informed, trained and motivated
  • Work with Sponsorship Manager to help deliver on current budget & 5 year plan revenue and cost numbers
  • Deliver sales proposals to a consistently high standard, and contribute to a successful ‘to-air’’ process
  • Contribute to a cultural change across the department to deliver a sales can-do attitude
Resort VIP & Sponsorship Executive
08/2008 - 10/2012
Dallas, TX
  • Clear understanding of the Channel Partners and their offerings, and the key personnel/ stakeholders at those Channels
  • Understanding of the Channel Partners wider offering – online, affinity deals
  • Good understanding of the Ofcom Rules and Regulations
  • Good knowledge of the sponsorship Market, and what other Media owners are doing
  • Knowledge of the Media Planning and Buying process employed by brands/ agencies
  • Present an articulate, well informed and rounded representative of the Sponsorship Department – both internally and external
  • Leading the delivery of all experiential activity and campaigns that support value propositions, deliver a return on investment, drive brand consideration and connect emotionally with our Customers
  • Assisting the Manager’s in development of strategies for Partnerships including planning and strategy through to implementation
  • Leading work streams within Partnership campaigns, and supporting the managers in the overall execution and delivery of the partnership

Education


University of Phoenix - Kansas City Campus
2003 - 2007
Bachelor's Degree in Management

Professional Skills


  • Project management skills with ability to multi-task and display time management skills in fast-paced environments
  • Proven experience in working within the sponsorship and event industries
  • Delivering all customer facing live branded sponsorship experiences
  • Producing best in class partnerships that deliver results and communicates messages effectively to target audience in line with brand guidelines
  • Proven business judgment and decision making capability
  • Essential – Rugby knowledge, Experience of Microsoft office applications and Social media management
  • Managing the AIG sponsorship social media handles: campaign development, research, planning, execution and tracking

How to write Sponsorship Executive Resume

Sponsorship Executive role is responsible for events, travel, digital, procurement, analysis, marketing, planning, media, administration, programming.
To write great resume for sponsorship executive job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Sponsorship Executive Resume

The section contact information is important in your sponsorship executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Sponsorship Executive Resume

The section work experience is an essential part of your sponsorship executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous sponsorship executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular sponsorship executive position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Sponsorship Executive resume experience can include:

  • Integrated marketing execution. Deliver outstanding activation campaigns in conjunction with other Optus teams and agency partners
  • Update, manage, and reconcile event budgets, making and recommending cost efficiencies
  • Gain a thorough understanding of the AIG business, products and services. Focus on creating the best opportunities for the brand and our business
  • Proactive and productive – recognizing opportunity and implementing procedures to achieve better job efficiencies
  • Management of all hospitality requests and executions for Optus Partnerships and managing the internal stakeholders in regards to distribution and delivery
  • Management of procurement processes and budget tracking on the execution of Partnership campaigns

Education on a Sponsorship Executive Resume

Make sure to make education a priority on your sponsorship executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your sponsorship executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Sponsorship Executive Resume

When listing skills on your sponsorship executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical sponsorship executive skills:

  • Building effective working relationships with key internal and external stakeholders
  • Supporting role in delivering high quality Partnerships and their deliverables
  • Writing articles and drafting memos for internal distribution
  • Tracking media coverage of AIG sponsorships
  • Managing the AIG sponsorship microsite and promotion on the corporate channels
  • Pro-actively measuring results and optimising performance of partnership – includes setting up tracking reports and post implementation reviews

List of Typical Skills For a Sponsorship Executive Resume

1

Skills For Sponsorship Executive, TV Networks Resume

  • Play a subject matter expert role by contributing to activation briefs from other teams
  • Partnership and Activation execution and delivery. Responsible for executing partnership deliverables
  • Develop ideas for engaging sponsorship activations
  • Manage internal resources and vendors to be accountable for delivering work to the highest standards
  • Manage contractual deliverables and tracking of sponsorship activations
  • Produce high quality case studies of sponsorship leverage for internal documenting and promotion purposes
2

Skills For Financial Conferences Sponsorship Executive Resume

  • Manage creative asset usage across the AIG business including contribution to asset ideation and development
  • Manage the internal communications ‘Spark’ hospitality page
  • Ideally 2-3 years' of experience of children’s TV and/or working in marketing for a large toy brand, otherwise an interest and empathy with children’s’ TV and entertainment is essential
  • Administration support where required
  • Strategic planning. Assist in building the strategic plan for Partnerships & Activations. Ensure alignment with all key target markets and enhancement of brand attributes
  • Business integration. Ensure that partnerships are integrated through other areas of the business, to help drive business objectives. Assist and sometimes lead stakeholders across the business and externally in the development and implementation of Partnership activities
3

Skills For Resort VIP & Sponsorship Executive Resume

  • Has a strong sense of ownership – ensures goals are met and high level standards are upheld
  • Relationship Management. Manage day to day Optus relationships with all brand partners. Achieve mutually beneficial outcomes in these partnerships
  • Manage Sponsorship and Activation Budgets. Management of procurement processes and budget tracking on the execution of Partnership campaigns. Track ROI to ensure targets are achieved
  • Support the day-to-day management of AIG sponsorships
  • Build and maintain positive relationships internally and externally with agencies and partners
  • Provide on-site support and management of activations and events
4

Skills For Cmd-corporate Hospitality & Sponsorship Executive Resume

  • Create event briefs, recaps, event itineraries
  • Support the Sponsorship team in a variety of tasks and projects as required
  • Interact with colleagues, senior executives, talent, and agencies effectively and personably, recognizing the need to adjust communication style according to the audience
  • Strives to increase industry knowledge, able to self-educate in an effort to be ahead of the curve
  • Travel and work nights, weekends and holidays as required

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