Senior Digital Analyst Resume Sample
Helen Williamson
6004 Stanton Underpass,
Houston,
TX
+1 (555) 388 1312
Work Experience
Senior Digital Analyst
06/2017
-
PRESENT
Detroit, MI
- A high level of drive and a commitment to personal and business success
- The ability to package and present ideas with clarity, and to convey complex, technical information in an appropriate way
- Experience in enterprise level analytics and optimisation solutions such as the Adobe Marketing Cloud or Google Premium with strong knowledge within Analytics and Target/optimiser
- The ability to use a wide variety of data sources from internal or external databases, including skills in database interrogation and analysis tools, including SAS, SQL, Teradata, and Excel
- Experience in quantitative and/or qualitative research. Preferably in a web marketing context
- Interest in marketing, advertising or user psychology
- Understanding of Javascript, HTML and CSS
- Understanding and experience of tag implementation, management and management
Freelance Senior Digital Analyst
07/2013
-
04/2017
New York, NY
- Develop measurement, tracking, data visualization, and technology integration strategies to support clients’ business objectives
- Create comprehensive reporting, insights, and recommendations across websites, digital advertising, social media, email marketing, etc
- Provide data insights (using web analytics and third-party data sources) to help inform site and campaign strategies
- Assist with implementation & management of Google Analytics and tag management platforms, such as Google Tag Manager
- Establish and promote best practices for reporting strategies, data visualization, data interpretation and data integrity
- Identify trends or changes in the data. Assess impact to the business and inform key business stakeholders
- Help develop weekly and monthly dashboards and metric reports using GA, Excel & other 3rd-party tools
- Conduct ad hoc analysis and data pulls, as needed
Senior Digital Analyst, Domestic
06/2010
-
06/2013
Chicago, IL
- Serve as subject matter expert on digital analytics implementations across multiple projects
- Diagnose issues with existing platform configurations & tags, and provide recommendations for improvement
- Any Web-based analytics tools such as Adobe Analytics (Site Catalyst or Omniture) (preferable)
- Develop and create analytic dashboards
- Provide insight and recommendations on website and mobile app testing (A/B, multivariate, penalization)
- Pioneer new ways of analysing and exploring the BBC’s data using predictive
- All Digital stakeholders from the newsroom: in order to collect, validate and align scope and requirements
- Service providers and vendors: for coordinating the needed changes and for overlooking the quality of the services and organizing the quality assurance for the service and deliverables
- Build campaign insights and dashboards by leveraging various data sources
Education
Ottawa University - Wisconsin Campus
2005 - 2010
Bachelor's Degree in Marketing
Professional Skills
- Strong data visualization skills and experience with Business Intelligence tools such as Qlikview or Tableau and Business Objects. Tableau is a nice to have
- Excellent verbal and written interpersonal skills, with the ability to produce excellent technical specifications and documentation
- Strong interpersonal skills, attention to detail and ability to be adaptable to changing environment in order to produce result
- Strong communication skills and ability to work with senior leaders
- Exceptional interpersonal skills; able to influence decision makers; able to operate in a collaborative, cross-functional environment
- Strong software skills, including Advanced MS Excel knowledge (macros, pivot tables, etc)
- Strong influencing skills. Able to work collaboratively across multiple teams
How to write Senior Digital Analyst Resume
Senior Digital Analyst role is responsible for presentation, analysis, analytical, interpersonal, excel, digital, teamwork, travel, microsoft, visualization.
To write great resume for senior digital analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Digital Analyst Resume
The section contact information is important in your senior digital analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Digital Analyst Resume
The section work experience is an essential part of your senior digital analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior digital analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior digital analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Digital Analyst resume experience can include:
- Work with senior analytics team to build a comprehensive insights deck for various digital advertising initiatives to help optimize digital & campaign strategies
- Collaborate and partner with other agency departments - Media, Brand Planning, PR/Social Influence, Creative, and User Experience - in the pursuit of data-driven insights and strategies
- Work experience in a professional services environment: online advertising, search engine marketing, site experience analytics, social media, or interactive/technology consulting
- Critical thinking, attention to detail, curiosity/initiative, excellent time management skills
- Client relationship management skills or experience leading multi-discipline teams
- Very good presentation skills and story-telling
Education on a Senior Digital Analyst Resume
Make sure to make education a priority on your senior digital analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior digital analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Digital Analyst Resume
When listing skills on your senior digital analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior digital analyst skills:
- Experienced with testing and optimization discipline. Demonstrated ability to recognize and recommend changes to optimize key metrics for growth and experience
- Strong interpersonal skills and teamwork focus; a “team player”
- Microsoft Office suite with very strong Excel, PowerPoint skills
- Strong interpersonal and communication skills at all levels of end users
- Use excellent technical skills to access information from various structured and unstructured data sources
- Extremely detail oriented with strong organization skills to manage multiple projects and reporting requests
List of Typical Experience For a Senior Digital Analyst Resume
1
Experience For Freelance Senior Digital Analyst Resume
- Utilize excellent organizational skills to manage the prioritization of multiple projects and be able to respond quickly and accurately to change
- Utilize strong analytical skills to compile and process data, tell a story and draw actionable conclusions that drive programming and development decisions
- Very good project management skills, including the ability to lead projects or work on several projects simultaneously
- Solid experience handling marketing tagsvia a tag management system (TMS) such as Ensighten, Tealium or Google Tag Manager
- Strong interpersonal, problem-solving and decision-making skill
- Experience managing and executing digital campaigns as main client point of contact; video experience desired
- Can translate analytics into business insights and effectively communicate the relevance of data to key stakeholders
- Applies critical thinking skills for web analytics tagging, how data is collected, and possesses the ability to test/debug tags
2
Experience For ITS Senior Digital Analyst, GCD Resume
- Solid relevant experience including working with one or more leading Digital analytics tools such as Google Analytics, Adobe Analytics, etc
- Have strong knowledge about earned, owned and paid media, and the key role data plays in developing effective communication strategies
- Using Adobe Analytics (ideally having experience with mobile and connected tv apps)
- Experience in using enterprise level digital analytics solutions, ideally Adobe Analytics (SiteCatalyst) using Workspace
- Experience leading / managing delivery teams and implementations projects
- Experience with developing and configuring CPM tools like Anaplan, Adaptive Insights, TM1, Hyperion, BPC, etc
- Strong knowledge of digital video space: media planning, creative, and publisher trafficking
3
Experience For Global Senior Digital Analyst Resume
- Solid understanding of digital advertising concepts and terms
- Experience communicating with Digital Product Owners, Developers, Marketing, and Business leaders
- Experience interpreting A/B testing results
- Professional experience managing digital analytics and planning
- Experience/ understanding of AB/ split/ multivariate testing methodology and tools
- Experience working with marketing stakeholders, ideally a Client side position
4
Experience For Senior Digital Analyst, Global Resume
- Strong ability to describe and present data to non-technical audiences, including trends, projections, and insights
- Self-motivated, self-starter, able to independently execute with minimal supervision in a fast-paced environment with rapidly changing priorities
- Generally work is prescribed by key priorities, executive analyst and Marketing Operations leadership team
- Collaborate with web product managers to assess effectiveness of content in marketing sections
- Extensive experience of digital marketing in a brand environment
- Experienced in digital test design and implementation with current digital targeting and email tools (Adobe Suite, Exact target, etc.)
- Expert level in Adobe Analytics, & Tag Management with experience working in alternative solutions
- Experience with analytics in a marketing environment
5
Experience For Senior Digital Analyst, Domestic Resume
- Strong interest in learning about online data and tools -- with a continual education focus
- Experience working with a wide variety of data environments
- Experience with digital data strategy, reporting & analysis
- Experience with web analytics tools like Google DCM, Google Analytics, Omniture, and et cetera
- Experience with Tableau or equivalent BI tools like Spotfire and QlikView to create fast, informative insights into data
- Direct experience in an analytics role
- Advanced knowledge and experience with analytics methods and practices, and how to use data to drive business growth
- Experience in digital / web analytics
6
Experience For Senior Digital Analyst Resume
- Strong track record of project and insight execution
- Experience with a data visualization tools such as Tableau
- Analyze visitor behavior – patterns, trends and predict impact of changes to customer experience and buying process
- Analyze website traffic (segments) to better understand user experience & conversion based on factors like source, channel, visitor frequency, location, etc
- Results-oriented, highly motivated self-started with a strong record of professional achievement
- Experience in using digital analytics solutions, ideally Adobe Analytics (SiteCatalyst) using Workspace
- Strong knowledge for analytics techniques with a genuine curiosity for uncovering shifts in performance
- Experience of working in the Travel Industry or within retail is desirable
- Professional analytics experience
7
Experience For Freelance Senior Digital Analyst Resume
- Experience with Adobe cloud suite: specifically, Adobe Tag Manager, Adobe Analytics and Adobe Target
- Experienced in data management and well-versed in the use of analytical tools such as Google Data Studio, Tableau, Domo, Business Objects, and other BI tools
- Defining, implementing and administering tagging across the platform on web and mobile
- Setting up and configuring analytics platforms and applying the appropriate analytics platform to consume and present the data
- Working cross functionally across our Digital teams helping to define data capture/tagging requirements
- Supporting & measuring the success of Application delivery using analytics
- Providing test design and implementation. Including A/B and multivariate testing
- Driving business strategy through the delivery of reports and visually engaging dashboards using Adobe Analytics Workspace and KlipFolio
- Analsying and giving advice on optimising strategic pillars and operational tactics
8
Experience For ITS Senior Digital Analyst, GCD Resume
- Providing consulting services to clients for solving their digital analytics strategy and technical needs
- Juggling multiple projects and executing at the highest level
- Bringing tons of fun while geeking out on data
- Managing analysis and reporting across project work and 'business as usual' for digital platforms
- Working with wider Consumer Insights & Analytics team to create joined up insight and reporting
- Creating analytics dashboards using data from Google Analytics and other analytics platforms
- Delivering Google Analytics training
- Understanding of the analytics discipline: including process, best practices, tools and techniques
9
Experience For Global Senior Digital Analyst Resume
- Building great relationships across various levels, working with the business to interpret objectives and analysis requirements
- Working alongside the team manager on larger projects and managing work streams within key focused projects
- Working knowledge of ad server reporting tools (i.e. DFA, PointRoll, Atlas)
- Providing recommendations and insights to clients for maximizing value from Web Analytics
- Producing weekly and monthly dashboards and metric reports using GA, Excel & other 3rd-party tools
- Working knowledge of Microsoft Excel, PowerPoint, Google Analytics, and Site Catalyst
- Collaborating with stakeholders to help them uncover business insights
10
Experience For Senior Digital Analyst, Global Resume
- Being flexible and able to context switch on a dime
- Extracting data-driven insights on a variety of analytics projects across the media, product, and business functions of the company
- Providing advice and information based on analytics to other members of the organization; first port of call for analytics-related queries
- Using Google Analytics and other web analytics tools to identify opportunities to increase conversion or drive revenue
- Marketing Data Analysis in either Financial Services and/or a B2C Environment
- Performing quality assurance tests on analytics implementations
- Using API’s to develop custom dashboards to provide increased value and ROI back to our clients
- Identifying trends or changes in the data. Assess impact to the business and inform key business stakeholders
List of Typical Skills For a Senior Digital Analyst Resume
1
Skills For Freelance Senior Digital Analyst Resume
- A proven self starter with top notch presentation and communication skills
- Strong understanding (or experience) of E-commerce and technologies, including the role of Marketing, Content and Design in web performance
- Good understanding/experience of Test v Control (A/B Testing) in either a digital or offline capacity
- Technical implementation skills for implementing process/tool Updates/upgrades and documenting
- Demonstrated experience partnering with technical resources to implement mobile app analytics tracking
- Design tagging strategies and effectively QA analytics tracking on mobile platforms
- Demonstrated experience partnering with technical resources to implement web/mobile app analytics tracking
- Design tagging strategies and effectively QA analytics tracking
- Build custom digital marketing dashboards with your advanced ReportBuilder and MS Excel skills
2
Skills For ITS Senior Digital Analyst, GCD Resume
- Data analysis skills using Excel
- Build cooperative, productive relationships with internal clients and vendors and interact effectively with all levels of management
- Professional experience in the financial services industry with a strong understanding of banking products and delivery channels
- Experience in digital consumer experience data and analytics
- Demonstrated experience utilizing the Adobe suite of web analytics products
- Proven experience supporting teams think through problems with data
3
Skills For Global Senior Digital Analyst Resume
- Superior communication and presentation skills required as this is a client-facing role
- Strong statistical background and experience with analysis tools including Excel VBA, R, SPSS and SAS
- Strong expertise in Excel logic and formulas with a strong mindset to report automating
- Understand online analytics, metrics and performance, and effectively apply that knowledge
- Supporting and mentoring fellow analysts in the team to maintain an effective control environment and adhere to all relevant risk management policies
- Working with IT teams to prioritise and secure implementation of analytics requirements
- Identifying key metrics that influence and direct our behavior to constantly improve the customer experience
4
Skills For Senior Digital Analyst, Global Resume
- Experience working with digital product teams in an Agile environment, in particular creating and executing measurement plans for digital products
- Be a strong advocate of analytics, developing a deep understanding of the business to make sure that analysis is embedded in everyday decision making
- A strong advocate of analytics, developing a deep understanding of the business to make sure that analysis is embedded in everyday decision making
- Experience of analytics implementations and understanding of site tagging
- Experience working in Digital Sales Planning and DFP
5
Skills For Senior Digital Analyst, Domestic Resume
- Experience in using digital analytics solutions, ideally Adobe Analytics (SiteCatalyst) using Workspace, ideally on a commercial website
- Strong understanding of analytics implementation and tag management, HTML/CSS/Javascript and standard coding best practices
- Expert-level knowledge in Adobe Analytics and Tag Management, with experience working in alternative solutions
- Experience working in or alongside a optimisation programme
- Experience of using statistical analysis and data manipulation tools to handle large sets of data from multiple sources(i.e R, Python)
- Experience of a digital AB testing tool
6
Skills For Senior Digital Analyst Resume
- Good understanding of basic web technology and HTML
- An understanding and experience of tag implementation, management and management systems
- Significant experience of marketing analytics, ideally in an Search position
- Professional experience in SQL, Excel, business analytics tools, web analytics tools, Social Media analytics, and social listening tools
- Demonstrated track record of creative and structured approach toproblem solving
- Experience with push and in-app messaging analytics
- Uncover the biggest pain points in our customers’ digital experience and how to fix them
7
Skills For Freelance Senior Digital Analyst Resume
- Recommending improvements to the website experience and numerous cross-site features based on quantitative and qualitative data analysis
- Web analytics experience
- Experience with customer journey analysis
- Experience producing detailed technical design documents to match the solution design specifications
- Experience advising a team of functional consultants on aspects around delivery of the architecture
8
Skills For ITS Senior Digital Analyst, GCD Resume
- Experience in digital media and working with related technologies
- Demonstrated proficiency with digital analytics tools, Tag management services (Google, Adobe or similar), and common analytics and reporting tools
- Experience using Tableau, Alteryx, Google Analytics, SQL, and/or R Studio
- Experience with social media platforms, including but not limited to: Facebook, Twitter, LinkedIn, YouTube, Instagram
- In depth experience in the full lifecycle of automation solution implementation
- Experience with Adobe AEM, Target, and R, Business Objects, SQL or other analysis tools
- Tag management services experience (Google, Adobe or similar)
9
Skills For Global Senior Digital Analyst Resume
- Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint); Advanced experience with Excel and PowerPoint
- Excellent analytical abilities and passion for data centered decision making
- Solid understanding of eCommerce business model, metrics and analytic requirements
- Strong understanding of web analytics tools (i.e., Google Analytics, Omniture, etc.)
- Experience in working with cross-functional teams across multiple digital disciplines
- Investigate challenging questions around the user experience
- Be the company expert on digital marketing data and lead the data effort to consolidate vendor spend/impression data
- Self-motivated: strong work ethic, follow-through and accountability for results
- Experience working in matrixed work environment in large (Fortune 100) companies
10
Skills For Senior Digital Analyst, Global Resume
- Validate accuracy and completeness of data captured, and maintain technical documentation
- Understanding of database capabilities and experience of integrating, structuring and analyzing
- Produce marketing campaign effectiveness recurrent reports using data from a variety of sources
- Experience parsing and defining actionable insights from large data sets in the media industry
- Able to validate technical implementation of analytics tags using standard tag debugging tools
- Experience with large marketing data sets, Data Warehousing and Visualization tools
- Analytics experience; implementation, reporting and analysis
- Experience with advanced user segmentation using conditions and/or sequences
List of Typical Responsibilities For a Senior Digital Analyst Resume
1
Responsibilities For Freelance Senior Digital Analyst Resume
- Conduct station training around data collection, analysis skills, and best practices (e.g., GA campaign tracking, social media measurement best practices)
- Proven expertise and deep experience with Google Analytics
- Experience in digital or web analytics alongisde commercial, marketing or risk analytics
- Experience in quantitative and qualitative research, preferably in a web marketing context
- Web analytics experience
- DBC Strategy, Ecosystem and Experience Design Teams
- Experience in Digital Analytics
2
Responsibilities For ITS Senior Digital Analyst, GCD Resume
- Extensive experience with analytics tools and disciplines (web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM, SQL etc.)
- Extensive experience with visualization techniques
- Prioritise the backlog to best achieve goals and ensure the development team understand tasks
- Recent experience within an Agile environment and the ability to act lean
- Experience in enterprise level analytics and optimisation solutions knowledge
- Experience of Tag Management tools
- Experience in digital analytics, ideally in news media
- Analysing and giving advice on improving NSV, Gross Margin and Operational Profit
3
Responsibilities For Global Senior Digital Analyst Resume
- Analysing traffic source behaviour and giving advice on how to optimise traffic; with the main focus on SEO traffic
- Providing training and education related to applied statistics to the broader organization and team
- Pioneer new ways of analysing and exploring the BBC’s data using predictive analytics
- Love learning and contributing sharing knowledge
- Support marketing operations and marketing teams to produce high quality reports
- Drive the targeting and campaign measurement for consumer digital marketing programs
4
Responsibilities For Senior Digital Analyst, Global Resume
- Develop integrated reporting dashboards using data visualization tools like Datorama, Tableau, Power BI, Google Data Studio
- Provide digital asset tagging instructions for website development and digital advertising content
- Audit, implement, and manage Adobe dynamic tag management platform during the project duration while long term plans are being defined
- Provide analytics support for Performance Marketing Team (SEO, SEM, Display, Content Marketing, Partners and Affiliates)
- Independently own projects with the Performance Marketing team, setting timelines and expectations
- Create templates and automation tools for recurring reports and analysis to increase the efficiency of the department
- Support marketing efforts across all web properties
- Support reporting needs of the management team
- Provide analytical support to a variety of enterprise partners including Business teams, Finance, IT, Logistics, Fraud, and Customer Care
5
Responsibilities For Senior Digital Analyst, Domestic Resume
- Function as a subject matter expert for our Dotcom Business Intelligence tool (currently Business Objects), including report design and user support
- Understand the nuances of web data sources and internal data sources and how they are similar but different when applied to solutions and reporting
- Work with product management to set and report on KPIs for existing feature areas and new features
- Advise iPlayer teams on improvements to new features based on data analysis and testing
- Build a deep understanding of iPlayer as a product and integrate data into the product lifecycle
- Proficient in digital analytics, including web analytics with tools like Adobe Analytics, Google Analytics
6
Responsibilities For Senior Digital Analyst Resume
- Mentor and manage the work of Analysts and Interns working in WUN NY
- A real passion and interest in data, analytics, ecommerce, online marketing and travel
- In a marketing focused role
- Subject matter expert in the use of industry leading web analytics software such as Adobe, Webtrends, Coremetrics and/or Google Analytics
- Business, web strategy or consulting background (5+ years)
- Proficiency in database interrogation and analysis tools, including SAS, SQL and Teradata
- An understanding of JavaScript, HTML and CSS
- Statistical Knowledge and predictive modelling
7
Responsibilities For Freelance Senior Digital Analyst Resume
- Translate and communicate digital data into business-speak by summarizing your analyses for technical and non-technical digital teams
- A passion for data, analytics, ecommerce, online marketing and travel
- Deep understanding of database process, concepts & methodologies
- Digital Marketing channel knowledge is an advantage but not a requirement
- Adobe Marketing Cloud administration
- Working with large datasets to identify insights and recommendations
- Using data visualization tools such as Qlik
- Proficient knowledge of 3rd party vendors including SalesForce, DFP, IAS, MOAT and Formstack; ability to recommend best practices
- Basic knowledge of JavaScript and HTML required as well as digital marketing tools such as Marketo and SalesForce
8
Responsibilities For ITS Senior Digital Analyst, GCD Resume
- Nice to have proficiency in the following tools: Microstrategy, Alteryx, Tableau, Adobe Analytics (Omniture), Google Analytics
- Program in languages such as R and Python; working knowledge of Hadoop and other big data technologies also helpful
- Set up statistically sound tests to understand the impact of digital marketing efforts
- Initiate and drive data projects, writing clear requirements for our ETL and Development teams
- BA in Math, Statistics, Economics, Business, Computer Science, or other quantitative discipline
- One or more of : Statistical programming packages, like SAS and R, and/or database languages, like SQL and/or other widely used programming languages, like Python
- Contribute to the development and delivery of the BBC’s digital media audience data, measurement and analytics strategy
9
Responsibilities For Global Senior Digital Analyst Resume
- Proficient with Google Analytics and/or other web analytics tools
- Ensure cross-system data are accurate and align to how the business defines them
- Define Service Level Agreements (SLAs) and support procedures to ensure SLA’s are met
- Produce deep analysis and insights on ad hoc requests
- Audit and verify that all appropriate data feeds are accurate, reliable, and stable and work cooperatively with technical teams to resolve date feed issues
- A guru in Google Analytics Premium, Adobe Analytics or similar
- Attention to detail and agility to work in a fast-paced environment
10
Responsibilities For Senior Digital Analyst, Global Resume
- Identify and recommend appropriate tools & services to help improve key business KPI
- Collaborate with clients to develop clear business and measurement objectives
- Advanced knowledge of tag management tools such as Google Tag Manager and/or Tealium. Able to add and modify tags within tag managers with supervision
- Communicate data through everyday work and in depth presentations to iPlayer teams
- Report and analyze all Key Performance Indicators across Michael Kors’ digital properties
- Manage translation of data into insights by proactively and effectively communicating the “so whats” from the data, as well as the issues and/or opportunities exposed via the data. Partners with cross-functional teams to resolve issues and act on opportunities. Designs measurement of effectiveness of solutions
- Expert for customer experience on all web views; analyzes customer behavior and maximizes customer experience to ensure all views are optimized – www, mDot, apps, etc
- Lead presentations of the results to team members and business leaders across multiple divisions by translating the data into valuable learnings and actionable take-aways. Ensures clear, efficient communication of findings and accuracy of data
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