Senior Analyst, Advanced Analytics Resume Sample
Bernice O'Keefe
38311 Monahan Court,
Boston,
MA
+1 (555) 675 2458
Work Experience
Senior Analyst, Advanced Analytics
01/2017
-
PRESENT
Los Angeles, CA
- Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management
- Analyze variances in KPI’s, present analysis to stakeholders, and assist in the development and monitoring of performance versus plan
- Diagnose variances in KPI’s, present analysis to stakeholders, and assist in the development and monitoring of performance versus plan
- Develop go-forward projections for operational KPI’s based on historic trends and impacts of future changes
- Experience in consulting, project management and/or analytical roles
- Closely collaborate with key partners within Insights, Operations, and the Field to ensure plan design aligns with the Company’s strategic direction and priorities
- Experience in an analytical role
Analyst / Senior Analyst, Advanced Analytics
08/2014
-
10/2016
Dallas, TX
- Seek and make business case for opportunities where predictive/prescriptive analytics can add value for each Claims LOB’s, with exposure to present to Claims Senior/Executive Managers
- Experience in consulting, modeling and/or analytical roles
- Collect, Compile, and maintain large volumes of custom and syndicated data from disparate sources into a single, concise, and accurate final table
- Determine information needs, develop data architecture, create documentation, and design processes for the onboarding of new data sources
- Facilitate and/or execute ongoing QA of all existing data sources
- Troubleshoot and solve any data issues
- Develop target audience profiles using a mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets and addressable targeting
- Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news
- Eager to learn proprietary agency tools for application to solving client’s business needs
Senior Analyst, Advanced Analytics & Insights
08/2007
-
06/2014
Chicago, IL
- Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
- Develop and analyze media and brand targets that inform media strategies
- Apply syndicated research and proprietary agency resources to client’s business
- Evaluate new and potential data partners to identify the best resources and approaches
- Proactively educate internal and external clients on research, tools, and approaches
- Craft POVs for internal and external knowledge sharing
- Create and deploy predictive models to drive both customer-facing and internal decisions
Education
Herguan University
2002 - 2006
Bachelor's Degree in Computer Science
Professional Skills
- Proven skillset in statistical programming (such as SAS and/or R) and database querying (e.g., SQL) required
- Strong problem solving, critical and strategic thinking skills, and the creativity to find and try new solutions
- Strong analytical, project management, writing and presentation skills
- Progressively responsible work experience, with strong preference for experience in fast moving consumer goods
- Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms
- Demonstrated ability to effectively manage multiple projects/priorities and meet deadlines, under pressure in a fast-paced environment
- Executive level presentation skills and experience presenting to management teams
How to write Senior Analyst, Advanced Analytics Resume
Senior Analyst, Advanced Analytics role is responsible for analytics, software, business, programming, research, analysis, retail, finance, credit, training.
To write great resume for senior analyst, advanced analytics job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Analyst, Advanced Analytics Resume
The section contact information is important in your senior analyst, advanced analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Analyst, Advanced Analytics Resume
The section work experience is an essential part of your senior analyst, advanced analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior analyst, advanced analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior analyst, advanced analytics position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Analyst, Advanced Analytics resume experience can include:
- Experience deciphering complex data and effectively communicating results to Sr. management
- With guidance, creates and communicates analytical plans and project roadmaps that effectively set expectations with all stakeholders
- Prior work experience in analytical roles
- Strong proficiency analyzing varying data sets and building dimensional models in a programming language SQL, SAS, and other ETL tools
- Proven track record of delivering actionable business recommendations, influencing decisions and impacting results
- Three (3) years of professional experience in marketing, advertising, management consulting, or in a related analytical field
Education on a Senior Analyst, Advanced Analytics Resume
Make sure to make education a priority on your senior analyst, advanced analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior analyst, advanced analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Analyst, Advanced Analytics Resume
When listing skills on your senior analyst, advanced analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior analyst, advanced analytics skills:
- Solid interpersonal and organizational skills combined with the ability to adapt to rapidly changing business environments
- Manage to deadlines with solid project management skills
- Displays intellectual curiosity, problem-solving skills, and has a value-driven perspective with regard to understanding business context and impact
- Use data visualization tools and storytelling skills to highlight actionable conclusions from analytics work
- Utilizes business process analysis and reconciliation skills to automate and improve upon existing data use
- Serve as strategic thinking partner to stakeholders through client relationships and consultative skills
List of Typical Experience For a Senior Analyst, Advanced Analytics Resume
1
Experience For Analyst / Senior Analyst, Advanced Analytics Resume
- Demonstrated ability to apply consultative mind-set, problem-solving and critical thinking
- Relevant experience within a marketing-driven organization
- Prepare and present monthly results to the Chief Marketing Officer, offering deep dives and action items on how to improve
- Lead creation of annual financial and operational planning for the marketing tactics
- Analyze information to bring forward insights, results, and suggesting optimizations to improve said results
- Drive collection of new data sources and refine existing data source
- Develop prototypes and solutions leveraging advanced statistical methods on selected technologies; analyze and interpret the results of the prototype
- Collaborate with analytical leads in Retail on using expanded data sets and query techniques to sustain alternative segmentation schemes
- Tools for working with unstructured data and text analytics
2
Experience For Senior Analyst, Advanced Analytics Modeling Resume
- Self-directed training and research (domain and technical)
- Researches, develops, and tests hypotheses to generate insights from past business behaviors to inform ongoing business decisions
- Leverages data science knowledge to design and execute dimensional modeling to support end-user queries in a data warehouse
- Translates analyses and findings into data visualizations for non-technical business consumption to provide a clear view into interpreting the data
- Able to work in a collaborative, fast-paced, evolving environment that mirrors the pace of the business
- Provide measurement, analyses and recommendations utilizing a variety of data sources, tools and ad-hoc techniques
- Define data needs and sources; import, curate, and manage data for analytic and discovery projects
3
Experience For Senior Analyst, Advanced Analytics & Insights Resume
- Work closely with different business functions within TD Ameritrade team to identify and answer important business questions
- Develop and consult as a representative for the analyst community around data access, structures and models
- Pilot test and evaluate various analytics products and tools
- Lead the development of a compelling narrative through a data-driven process and transform complex data elements into a consumable format for various levels of management
- Design and conduct complex quantitative & qualitative analyses to identify trends in workforce behaviors (i.e. attrition, retirement, movement). Incorporate information from various data sources, both internal and external, to support analysis
- Facilitate conversations with data owners to ensure proper utilization and management of data and conduct follow-up analysis and data verification as needed to ensure accuracy
4
Experience For Senior Analyst Advanced Analytics Resume
- Synthesize analyses, identify root cause(s) and develop recommendations to influence business solutions. Connect analysis to strategic client issues to support a compelling argument for action
- Support the building of internal department resources for future engagements and special projects including the continued development and refinement of analytical models, key data sources, tools, templates and processes
- Develop project plans and timelines to support engagement efforts and assist in the smooth and thorough execution of projects. Deliver work in alignment with plans
- Lead special projects and assignments from scoping through implementation with limited coaching
- Identify trends and issues following pre-defined business processes
- Provide technical and analytical assessments of issues facing the business and present findings to key stakeholders
- Analyze Marketing campaigns (pre and post)
- Do periodic management reporting such as sales and industry trends
5
Experience For Senior Analyst, Advanced Analytics Resume
- Present key finding to business partners/senior management
- Analyze results to quantify the competitive performance of the business
- Support production of Monthly MOR & Day 4 reports where necessary
- Participate in annual Operations and Compliance processes
- Passion for digital media, technologies and a desire to keep informed of new trends
- Participate in customer level analytical projects
- Complete ad hoc requests for analysis, data and information
- R&D new analytical techniques
6
Experience For Analyst / Senior Analyst, Advanced Analytics Resume
- Leverages complex customer data often stored in disparate sources in order to develop data products that enable a better understanding of exposure across Liberty Mutual
- Design and develop data management solutions to meet technical and business requirements
- Enables the business to balance trade-offs among data driven options, with a reasonable view into likely outcomes
- Responsible for technical design project management efforts of moderate-to-high complexity in an Agile development approach
- Collaborate with analytical peers and counterparts across SBUs to stay current with source system data trends and best practices
- Evaluates data requirements necessary for answering business questions and examines existing data sources to determine suitability for analysis, proactively identifying any limitations and suggesting workarounds
7
Experience For Senior Analyst, Advanced Analytics Modeling Resume
- Uses deep technical expertise to identify and build new data sets from incomplete information, evaluating quality and designing structure for sustainability and automation
- Partners with SMEs to develop new approaches to measuring and evaluating the success of core employee programs
- Establish credibility as a key advisor with the Brand, Media, Sales, Marketing and Insights Teams
- Identify new data sets, understand their limitations and infer business outcomes from their results
- Advanced proficiency in SAS, Excel (VBA, macros, scripts, formulas, data visualization, etc.) and/or other database tools
8
Experience For Senior Analyst, Advanced Analytics & Insights Resume
- Partner with Brand, Innovation, Strategic and Go-To-Market Insights teams to identify and define business issues requiring analytics, and then scoping data and analyses needed to address them
- Provide strategic advice to brand and marketing derived from a strong analytical rigor and maintain focus on improving the effectiveness of our investments and resources
- Familiarity and comfort with syndicated data sources (IRI, Nielsen, etc.)
- Some knowledge Marketing Measurement (Marketing Mix Modeling, Attribution, MTA, etc.), Market Structure analysis and MAPS analytics (Merchandising, Assortment, Pricing & Shelving)
- Strong knowledge and comfort working with a variety of data tools (e.g. Excel, SQL) with an interest in developing or enhancing skills in R, Python, Tableau, etc
9
Experience For Senior Analyst Advanced Analytics Resume
- Develop and lead through completion, advanced analytics projects
- Analysis: Administer and maintain our models, dashboards and reporting tools for distribution of analysis. Support and automate the ongoing analysis of trends and key performance metrics. Perform ad hoc analysis as assigned and identify new opportunities for value-add analytics as needed
- Lead pilots and implementation strategies to operationalize advanced analytics with cross-functional groups like Claims Technology
- Actively contribute to internal product development of innovative data products and platforms to maintain and build MasterCard's intellectual assets
- Present and explain complex analytical concepts at internal team meetings as well as with external project stakeholders
10
Experience For Senior Analyst, Advanced Analytics Resume
- Coordinate with Business Development and other practice areas to develop client proposals, project plans and price estimates
- Proactively seek new knowledge and learn new technologies to develop depth of expertise within the payments industry and ensure proposed analyses leverage cutting-edge methods and techniques
- Experience with payments industry and understanding of analytics related to card spend, fraud and credit risk, interchange, consumer marketing, customer acquisition
- Attention to detail and ability to manage multiple projects in parallel
- Work with partners and teams across functional teams in a fast paced, highly innovative and collaborative environment
- A sense of urgency and curiosity, and the courage and confidence to debate across all levels of the organization
- Create Campaign lists
List of Typical Skills For a Senior Analyst, Advanced Analytics Resume
1
Skills For Analyst / Senior Analyst, Advanced Analytics Resume
- Translate analytical results to business recommendations through excellent oral and written communication skills at all levels of the organization
- Experience managing and coordinating efforts across various teams/offices
- Strong work ethic, passionate about marketing, nutrition, and driving results
- Experience with advanced analytical methods such as clustering techniques, linear and non-linear models, propensity modeling and data reduction analytics
- Strong understanding of marketing strategy, digital strategy and resource allocation
- Experience with big data analytics, predictive modeling and machine learning algorithms is desired
- Strong understanding of data science and AI/ML concepts
2
Skills For Senior Analyst, Advanced Analytics Modeling Resume
- Experience in Python and R programming
- Experience in statistics, data modeling, and digital analytics
- Manage and develop project pipelines while working on multiple projects and priorities
- Demonstrated proficiency with SAS Enterprise Miner / SAS Base / SAS Enterprise Guide
- Experience with business intelligence software (Business Objects, OBI EE)
- Experience with enterprise supply chain solutions (JDA, SAP) is beneficial
- Knowledge and experience in financial services, with a focus on the investment industry
- Experience in database design, SQL, VBA and GIS software
- Experience working with and integrating large sets of data across multiple sources
3
Skills For Senior Analyst, Advanced Analytics & Insights Resume
- Balance multiple priorities simultaneously and meet deadlines as required
- Practical experience with in-depth analysis of business data using a variety of techniques and analytical tools
- Strong ability to identify the right data to answer business questions and tell stories through data
- Querying and analyzing data with SAS or SPSS tools
- Creating insights from cookie level data such as DFA or Omniture
- Measuring display, social media, and mobile efforts; and
- Design and deliver analytical solutions to strategic Mastercard’s clients by partnering with Consulting teams on ongoing projects
4
Skills For Senior Analyst Advanced Analytics Resume
- Collaborate with manager and stakeholders to create and execute long-term marketing strategy, focusing on maximizing ROE and binds
- Moderate knowledge working with reporting and visualization software, including MS Power BI
- Genuine interest in capital markets, financial industry, banking, future state of technology like artificial intelligence & machine learning
- Post-secondary education in a quantitative discipline such as Computer Science, Engineering, Statistics, Machine Learning, Applied Math or Operations Research
- Understand all the aspects of data from data preparation and manipulation to designing and building predictive models
5
Skills For Senior Analyst, Advanced Analytics Resume
- Advanced knowledge of programming languages, statistical and data mining tools: SQL, Python, R, HADOOP (Hive, Impala, Spark), SAS and VBA
- Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement
- Assess the available data by performing data exploration and visualizations
- Implement data pipeline to ingest, clean, format and aggregate data; overcome challenges related to missing or corrupted data
- Additionally, act at as the organization’s data champion by identifying opportunities for novel data collection and approaches to improve data integrity
- Provide direction to vendors based on evolving needs of the business
- Communicate quantitative data into a visually engaging story
- Proficiency in MS Office, SQL, Python, R or any other programming language
- Creative problem solver with a passion for applying analytics to solve business problems
6
Skills For Analyst / Senior Analyst, Advanced Analytics Resume
- Build and maintain an expanding set of predictive models to improve outbound and inbound communications with customers
- The ability to independently conceive, lead and complete complex data projects based on understanding of business issues and strategies
- Expert knowledge of DoubleClick/DART, MediaMind Omniture and Google Analytics
- Researching systems and data conditions within GRC applications and processes to determine root causes of potential issues including using variance analysis, and then identifying improvements and ongoing monitoring processes
- Gathering, clarifying and translating process and data requirements into documentation and conceptual design in order to then develop appropriate technical solutions
7
Skills For Senior Analyst, Advanced Analytics Modeling Resume
- Hands-on experience required in statistical methods related to data mining, business analysis, design and design of experiments, and regression (logistic, Bayesian, hierarchical, etc.)
- Experience in marketing, creative or media strategy, planning, analytics or research
- Apply Artificial Intelligence (AI)/ Machine Learning (ML)/ Deep Learning (DL) on large volume and variety of data to drive process improvement and automation in Supply Chain Replenishment
- Work with business stakeholders and IT teams to identify areas of business that would benefit from ML solutions
- Design scalable and deployable AI/ML/DL solutions; Partition data into training, validation and test sets, train and assess ML models, adjust hyperparameters etc
- Track model performance over time and identify techniques to improve model performance
- Communicate ML theory, model design, results and its impacts to a variety of stakeholders
8
Skills For Senior Analyst, Advanced Analytics & Insights Resume
- Research new breakthroughs and industry applications of AI
- Leverage advanced analytics and statistical methods to develop consumer centric business recommendations
- Integrate digital, consumer and marketplace data and analysis from multiple sources to generate and present consumer-centric insights in order to provide actionable business recommendations to all levels of management
- Experience working with large data volumes; Big Data
- Experience with Pivot tables and Macro development (VBA) using Microsoft Excel
- Slide development and chart development using Microsoft PowerPoint
- Digital marketing and analytics
- Self-starter attitude with willingness to learn and master new technologies and analytical techniques
9
Skills For Senior Analyst Advanced Analytics Resume
- A deep and unquenchable thirst for knowledge
- Creativity in the face of constraint; “I can solve this” mentality
- Market research and test design methodologies
- Digital measurement tools, such as Google AdWords, Omniture, DoubleClick, or Visual IQ
- Experience employing various statistical modelling and data analysis techniques, such as linear / logistic regression, decision trees, affinity analysis, clustering/segmentation and time series forecasting
- Experience applying advanced consumer intelligence / marketing techniques
- Work both independently and as part of a team; a self-starter with a positive attitude
- Advanced proficiency with Microsoft Excel, Access and PowerPoint
10
Skills For Senior Analyst, Advanced Analytics Resume
- Use SAS Enterprise Miner as a primary tool to build predictive models as well as KXEN, R, SAS Factory Miner and SAS Visual Statistics
- Work with large volumes of data from various sources to build data models to identify customers that are more likely to churn, downgrade their service, activate new products, or migrate to premium telecom products/price plans
- Analyze data using SQL, SAS, dashboards to create powerful “so-whats”
- Work collaboratively with Advanced Analytics team members and other teams across the entire organization
- Certification in MS Office, SAS or SPSS , Big data, Tableau
- Relevant functional backgrounds include, Marketing Analysis, Marketing Response Modeling, Financial Modeling, Database Marketing, or Statistical Modeling & Forecasting
- Leverage statistical techniques to a variety of datasets in order to discern the signal from the noise
- High level of proficiency with MS Office applications. Working knowledge of SAS, SQL, Python or R or similar and data visualization and analysis tools such as Tableau
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