Public Relations & Marketing Resume Sample

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Adolf Kris
76121 Mazie Centers,  Boston, MA
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Work Experience

Marketing & Public Relations Executive
04/2016 - PRESENT
Dallas, TX
  • Coordinate and assist with delivering all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Line Manager
  • Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
  • Promote the hotels’ marketing activities to the media covering all food and beverage, rooms and event promotions
  • Organise and manage familiarisation trips for media professionals and entertain local media where appropriate
  • Support the Line Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
  • Develop monthly / quarterly reports on activities highlighting results and next steps
  • Develop, maintain and grow the hotels’ databases to promote all hotel disciplines including targeted HHonors campaigns
  • Be mindful and attentive of local news or stories affecting hotel business and inform line management swiftly and effectively on information which could impact the reputation of the hotels
  • Actively respond to requests for information about the hotels
Public Relations & Marketing Coordinator
01/2009 - 01/2016
Los Angeles, CA
  • Maintain hotel and outlet websites and liaise with corporate office to keep online content and assets up to date
  • Support Director, Public Relations with visiting media programs: reservations and personalized itinerary details, arrange VIP amenities, and co-host media dinners and events when required
  • Assist with creating content for social medial: copy, photography, ideas & concepts
  • Work with internal teams to gather information needed for monthly promotions; seek feedback from internal teams to make necessary revisions
  • Support and identify opportunities along with the Line Manager to grow and develop loyalty marketing activities with Hilton Honors and other booker incentive schemes
  • Develop, maintain and grow the hotels’ databases to promote all hotel disciplines including targeted Hilton Honors campaigns
  • Develop and implement marketing/communications plans for service lines and programs
  • Serve as a communications and marketing account executive as assigned
  • Work carefully, precisely and with attention to detail and complete all projects in a timely and cost effective manner
Marketing / Public Relations Asst
05/2004 - 08/2008
San Francisco, CA
  • Assist in developing reports on specific marketing and PR initiatives and promotions
  • Assist in reviewing third party website content, ensuring standards are met and information is accurate, creative and current
  • Execute and report on competitive analysis on hotel, food and beverage and eCommerce marketing activities and maximise compatibility with public relations efforts
  • Ensure hotels have appropriate marketing and PR archives and content including up to date media lists, press kits, collateral, photo and video library, newsletters, brochures, desktop publishing and all matters relating to marketing and PR
  • Support and assist management in marketing and PR projects including resources with budget implications
  • Support all communications connected with hotel crisis and issues set out by the Line Manager
  • Achieve agreed performance goals and objectives of role set out by Line Manager and complete any reasonable task given from the Line Manager in a responsible and productive manner
  • Computer literate in Microsoft Window, Photo Shop and Corel Draw applications required


Lindenwood University - Belleville Campus
1998 - 2003
Bachelor's Degree in Communications

Professional Skills

  • Excellent written and verbal communication skills (proven ability of news/journalistic-style writing is required)
  • Excellent written and verbal communication skills in English. High level proficiency of native language dependant on location of role
  • Excellent written and verbal communication skills in Turkish and English
  • Experience in either digital media buying or other related media experience
  • Demonstrated self-starter, with excellent attention to detail
  • Demonstrated ability to interact and supervise effectively with students, faculty, staff, parents, vendors and the general public
  • Experience in service-oriented, client-based relationships, with a demonstrated commitment to outstanding customer service and counseling

How to write Public Relations & Marketing Resume

Public Relations & Marketing role is responsible for software, credit, training, database, reporting, design, research, digital, travel, events.
To write great resume for public relations & marketing job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Public Relations & Marketing Resume

The section contact information is important in your public relations & marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Public Relations & Marketing Resume

The section work experience is an essential part of your public relations & marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous public relations & marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular public relations & marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Public Relations & Marketing resume experience can include:

  • Excellent writing, communication and collaboration skills required
  • Proficiency in Microsoft Excel, Word and PowerPoint. Designing and editing programs, and Adobe creative suite programs experience desired
  • Previous experience with public relations and marketing (especially in consumer products business) required
  • Experience organizing a large events required
  • Previous professional experience in public relations and marketing required
  • Previous experience managing in a complex and competitive environment

Education on a Public Relations & Marketing Resume

Make sure to make education a priority on your public relations & marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your public relations & marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Public Relations & Marketing Resume

When listing skills on your public relations & marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical public relations & marketing skills:

  • Exceptional oral communication, written communication, visual communication, social media, and presentation skills
  • Enhanced interpersonal skills to work with donors, alumni, faculty, staff, and students in a collegial manner
  • Experience of working in a Marketing and/or PR environment
  • Work experience in preparing bank deposits for cash, check and credit card transactions
  • Demonstrated ability to learn ticketing software and ticket printer operations
  • Friendly demeanour, positive and enthusiastic attitude with strong customer focus and ability to work independently

List of Typical Experience For a Public Relations & Marketing Resume


Experience For Marketing & Public Relations Executive Resume

  • Assist in managing budget, expenses invoicing and billing
  • Partner with other staff to create and maintain an up-to-date and engaging college website and social media presence
  • Help create media and partnership opportunities on social media to drive engagement
  • Create event calendars six months in advance – nationally and locally
  • Subscribing to competitor newsletter and keeping abreast of other hotel offers and media coverage – by creating a high-level comp. set analysis on a monthly basis

Experience For Public Relations & Marketing Specialist Resume

  • Continuously build and coordinate media/partner contact list (i.e.: bloggers, journalists)
  • Coordinate external media relationships and ensure projects are on-budget and on-time
  • Measure campaign results and coordinate internal status reports of activities
  • Assist with social media content calendar in collaboration with Content Specialist that supports and enhances marketing, public relations and brand development initiatives
  • Develop copy and actively participate in updating and maintaining social media platforms – daily

Experience For VP, Interactive Marketing & Public Relations Resume

  • Maintain confidentiality of all materials handled within the Network/Entity as well as the proper release of information
  • Liaison with other media
  • Liaison with all Spirent business units to develop PR plans and activities
  • Agree objectives and measure activities
  • Create, implement and measure a comprehensive public relations plan
  • Arrange public appearances, lectures, contests, or events for clients to increase product and service awareness and to promote the organization

Experience For Director of Marketing & Public Relations Resume

  • Act as a liaison between the community and our internal departments and disseminate complete and accurate information to community professionals on services and programs
  • Incorporate strategic, targeted and innovative elements into campaigns
  • Initiate and execute innovative ideas and trends that are industry specific in marketing and communications and the delivery methods by keeping abreast of the public’s usage of various communication channels as well as best practices
  • Confer with production and support personnel to produce or coordinate production of advertisements and promotions
  • Negotiate media rates with publishers, maintain publisher/vendor relationships

Experience For Public Relations & Marketing Manager, Atlanta Resume

  • Troubleshoot campaign issues, provide creative solutions
  • Perform manager functions as Longwood Theatre Box Office Manager
  • Supervise and train Longwood Theatre box office interns and possible work study students
  • Supervise and train House Management students for Longwood Theatre productions and Youth program
  • Manage the Performing Arts for Youth program; which includes program acquisition, advertising, arrangements with performers, House management and cash receipt management
  • Attend required production and staff meetings

Experience For Public Relations & Marketing Coordinator Resume

  • Generate and distribute box office performance reports
  • Provide stakeholders with insights into regional monthly competitive intelligence on major news localisation
  • Review proposed local language and against local culture to flag cultural sensitivities when global and regional campaigns are applied locally
  • Assist with the organisation of local sales and trade events if required
  • Coordinate logistics and local participation as and when required
  • Create connections with and seek input from various internal and external stakeholders to guide marketing and communications needs, and to shape messaging and media usage

Experience For Public Relations Marketing Manager Resume

  • Manage the development and maintenance of college print collateral including design, layout, and sourcing for production
  • Manage all forms of advertising, to include design, preparation, and placement of advertising with media outlets
  • Support college participation in community events, college-sponsored special events, and visits by special guests and the public on campus that are designed to enhance positive public relations
  • Serve as the college’s chief information officer, working directly with the President and Vice President(s) to develop institutional responses to issues affecting the college and disseminating information to the media about campus events, programs, and accomplishments in a timely manner
  • Work directly with the President and Vice President(s) to develop responses to local, state, and federal issues that impact the college and to organize advocacy campaigns in coordination with any VHCC and/or VCCS efforts
  • Leadership Incentive Plan

List of Typical Skills For a Public Relations & Marketing Resume


Skills For Marketing & Public Relations Executive Resume

  • Min 5 years digital and social media marketing experience
  • Good media relationship and understanding of the story needs local media
  • Demonstrated ability to handle money, count accurately, return change and settle a cash drawer
  • Basic management level work experience
  • Help to build and maintain strong local media relationships, contacts, and database
  • Working knowledge of advertising design, marketing and public relations
  • Brainstorming and developing ideas for creative marketing campaigns
  • Maintaining the center’s Web site and developing social media outreach

Skills For Public Relations & Marketing Specialist Resume

  • Working knowledge of basic media concepts, terminology, media plan execution
  • Coordinating calendars and meetings
  • Conducting market research to find answers about consumer requirements, habits and trends
  • A broad understanding of fundraising/advancement principles and operations
  • Work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
  • Creatively minded and has a desire to work in marketing and/or PR for the hospitality industry
  • Create and execute marketing strategy
  • Knowledge of digital advertising concepts and products as well as a familiarity with offline media concepts in the healthcare industry
  • Frequent sitting throughout shift

Skills For VP, Interactive Marketing & Public Relations Resume

  • Capable of working outside of office hours in response to urgent Corporate Affairs matters
  • Work various shifts and weekends as necessary
  • Drive personal vehicle to Vans locations as needed
  • Manage media inquiries and interview requests
  • Create content for press releases, byline articles and keynote presentations
  • Build relationships with thought leaders to grow industry awareness
  • Monitors and manages website, social media and online reputation to elicit information critical to hospital’s reputation, public affairs and community programs

Skills For Director of Marketing & Public Relations Resume

  • Collaborates with HealthONE facilities to ensure that activities support HealthONE’s business and market objectives
  • Work comfortably with staff members at all levels of the company
  • Professional and well-groomed appearance
  • Diploma/Certification in a related field would be an advantage
  • Advanced understanding of marketing and public relations concepts, strategies, and tactics across all media, including print, broadcast, web, social, media relations, etc

Skills For Public Relations & Marketing Manager, Atlanta Resume

  • Fluency in both Arabic & English
  • Fluent in spoken and written English and local language (if applicable)
  • Discreet individual, who can be trusted with confidential material
  • Communications style is naturally aligned with Cathay Pacific's style
  • Prepare marketing briefs and execute campaigns and/or enlist regional marketing and Direct Sales team for support to meet local needs (e.g. local marketing collateral, e-collateral, local campaign needs, local promotional needs)
  • Increase penetration of digital sales and growth of marketing power to supplement the transition from market penetration to PAB
  • Ensure local collateral stock levels are maintained appropriately
  • Actively leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
  • Engage and manage relationship building with traditional and new media, including key opinion leaders and social media influencers in the region (including bloggers and vloggers)

Skills For Public Relations & Marketing Coordinator Resume

  • Arrange and support local media events, familiarisation trips, management interviews and public speaking and engagements as required for the region
  • Assist to create positive stories for the Airline(s) with local relevance and appeal
  • Suggest social media content with local insights and local language requirements and to work with regional team and agency for delivery
  • Adapt suitable global and regional social media content for local use
  • Knowledge of Word required
  • Assists and manages product publicity programs with emphasis on men’s footwear and apparel across action sports and lifestyle categories through product placement on celebrities and influencers, trade shows, public relations events and proactive media outreach
  • Manages and executes media relations programs to promote Vans men’s footwear and apparel across action sports and lifestyle categories through product placement on celebrities and influencers, trade shows, public relations events and proactive media outreach

Skills For Public Relations Marketing Manager Resume

  • Strategically manages Frost Valley’s overall social media presence (on Facebook, Twitter, Pinterest, YouTube, &Instagram) by implementing engaging campaigns that reflect our mission and goals to keep Frost Valley top of mind for our target audiences
  • Valid and clean US driver’s license
  • Communicating with advisory groups, academic scholars and experts in areas of interest to the center
  • Willingness to work 3-5 weekend days a year
  • Draft and disseminate press kits, releases, editors’ advisories, calendar listings
  • Prepares and publishes content for blogs, newsletters and other company communications vehicles with a keen understanding of how content structure impacts SEO and social sharability; creates content for PR materials including press releases, media kits, byline articles and related communication materials
  • Assists with major bank-sponsored events and VIP functions, including but not limited to client receptions, dinners, lunch-and-learns, and client appreciation activities across the Hancock Whitney footprint
  • Assists with the community management of social media channels and client reviews to provide unique responses to our clients that identify with our core value of commitment to service
  • Foster strong relationships with media contacts in industry and national media publications

Skills For Public Relations & Lifestyle Marketing Coordinator Resume

  • Management of external public relations agencies, including measurement against media relations objectives
  • Identification and engagement of key editors and journalists
  • Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Public Relations and Marketing experience
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Collaborates to develop, design, edit and distribute all internal and external marketing, communications and public relations activities and materials, including, but not limited to, special events, print materials, media relations, web, social media, advertising, internal communications, presentations and other related materials
  • Good analytical and organizational skills, ability to work independently and/or with a team, and excellent time-management skills required

Skills For Public Relations Marketing Specialist Resume

  • Assist the Outport to build and maintain strong relationships with key local community stakeholders e.g. regulatory bodies, local government
  • Establish and maintain effective relationships with students, faculty & staff and other stakeholders important to the college required
  • Previous experience in graphic design, Photoshop, In Design, etc. required
  • Demonstrate/model the Network’s Service Excellence Standards of Performance in interactions with all customers (internal and external)
  • Assisting in the creation of press materials i.e., writing story pitches and hotel backgrounders
  • Liaising and assisting with media enquiries and visits
  • Tracking and reporting traditional and digital media exposure
  • Assisting in the distribution of press materials
  • Assisting in the execution of special events, sponsorships, partnership activations promotions, media familiarization tours and photo-shoots

Skills For Vans Public Relations Marketing Coordinator Resume

  • Assisting with enquiries from Fairmont’s corporate office
  • Maintain a high level of customer service by communicating with clients, executing requests and proactively responding, as appropriate
  • Manage all aspects of college marketing and communications with an emphasis on creating a unified public image and brand
  • Assists with responding to online reviews in professional and engaging manner
  • Comply with Network and departmental policies regarding issues of employee, patient, and environmental safety and follow appropriate reporting requirements
  • Lead projects, such as cause-related marketing and special events, attend and support other events hosted or coordinated by the organization, as appropriate
  • Perform manager functions related to Longwood Theatre performance publicity, marketing and ad sales for programs
  • Special Project coordination of marketing, PR and sales initiatives
  • Agility in multi-tasking

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