Public Relations Director Resume Sample
Moses Marquardt
6670 Orville Tunnel,
Dallas,
TX
+1 (555) 469 0660
Work Experience
Public Relations Director
01/2018
-
PRESENT
Detroit, MI
- Working experience in Public Relations; at least 5 years’ experience in management role as a team leader
- Evolve social media vision, strategies and execution to significantly grow brand’s visibility
- Integrate future plans around TOMS Social Entrepreneurship Fund, social innovation and Tomorrow’s Project into seasonal and ongoing PR strategy and brand storytelling
- Crisis Communications – define and lead process and manage crisis / issues communications effectively, ensuring that Amdocs’ reputation is not adversely impacted
- Relevant experience in public relations and communications
- Strong relationship with both business and general media
- Excellent writing and editing skill
Public Relations Director Senior
07/2011
-
10/2017
Houston, TX
- Team management and leadership experience is desirable
- Have a good knowledge of digital, social media platforms, blogs, SEO, recent digital marketing technology
- Develop, execute and maintain PR strategies, plans and campaigns to enhance the organization’s local and national visibility and support business marketing and sales objectives
- Leads Public Relations and Marketing program support
- Leads crisis communications, executive communications and employee communications efforts for the company working closely with leadership team as needed
- Builds strong relationships with reporters, editors, producers and influencers across print, digital and broadcast outlets
- Helps support Grand Opening public relations and grass roots community outreach activities
- Trains, motivates, develops and retains PR talent
- Manages PR and internal communications budgets and develops innovative approaches to maximize ROI
National Public Relations Director
08/2005
-
02/2011
Dallas, TX
- Coordinates and manages employee speaking opportunities
- Develops an “always on” blogger/influencer program while simultaneously developing longer-term plans for future brand initiatives
- Identifies and recruits influencers and brand ambassadors at the national, regional and local levels
- Joins the social conversation with key influencers/bloggers in markets where The Container Store has a presence
- Ongoing Influencer monitoring, tracking, and reporting out on influencers on digital platforms
- Helps define content for company website, blogs, and social channelsOur benefits exemplify our commitment to an employee-first culture, ensuring employees and their families are well taken care of, safe and secure. Some of our benefits include
- Develops and leads a comprehensive, strategic communications program with enterprise impact that includes work with government relations, corporate communications, and senior management. Implements strategies and tactics designed to educate and build relationships with the public, the media and key opinion leaders
- Works closely with Executive leadership team to develop and implement a strategic communications plan in support of the Company's overall initiatives
- Researches, develops, reviews and/or edits communications materials for executive management
Education
Friends University
2000 - 2005
Bachelor's Degree in Communications
Professional Skills
- Excellent written and verbal communication skills, including experience with writing published articles
- Outstanding interpersonal, teaming, verbal, presentation and process-facilitation skills
- Strong track record of success in capturing the imagination of reporters and consumers and significant experience proactively pitching stories to media
- Fluent in English, with outstanding English writing skills (samples required)
- Demonstrated experience and leadership in managing a comprehensive communications and PR plan to advance an organization's mission and goals
- Time management skills and the ability to juggle multiple deliverables and timelines at once
- A strong and experienced people manager
How to write Public Relations Director Resume
Public Relations Director role is responsible for communications, editing, research, training, retail, recruiting, reporting, digital, insurance, travel.
To write great resume for public relations director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Public Relations Director Resume
The section contact information is important in your public relations director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Public Relations Director Resume
The section work experience is an essential part of your public relations director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous public relations director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular public relations director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Public Relations Director resume experience can include:
- Demonstrated success and expertise in managing organizational messaging and media communications. Demonstrated ability to manage crisis communications
- Experience in helping to develop clear messaging strategy in a rapidly changing environment
- Coordinate, coach and train regional marketing managers with their press activities and provide consolidated reporting (using global PR measurement system)
- Skilled in creating, editing, and promoting written and visual content
- Seven years of experience managing organizational communications and messaging, and managing responses to crises, issues, and media requests
- Successful writing and editing experience with a variety of print and online communications media
Education on a Public Relations Director Resume
Make sure to make education a priority on your public relations director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your public relations director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Public Relations Director Resume
When listing skills on your public relations director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical public relations director skills:
- Highly experienced in effectively communicating and building partnerships with internal and external stakeholders at all levels
- Experience in planning, executing and measuring effectiveness of communications programs and activities
- Outstanding organizational and time-management skills for managing diverse and potentially conflicting activities
- Proven experience managing PR and PR campaigns, including agency management, audience targeting and measurement
- A flexible workstyle that can work effectively with cross-functional teams
- Experience developing, implementing, and maintaining social responsibility programs
List of Typical Experience For a Public Relations Director Resume
1
Experience For Public Relations Director Senior Resume
- Demonstrated working knowledge of data analytics, performance metrics, and trends analysis
- Seven+ year communications experience
- Collaborate with leadership to create, edit, and approve high priority press releases, statements, and executive and leadership communications
- Driving stakeholder and media engagement, influencing global conversations/stories, and building relationships with key social and food industry influencers
- Hiring, developing, and mentoring internal communications staff
- Bring best practices and manage and guide the public relations team
- Oversee ongoing PR reporting and success metrics using global PR measurement system
2
Experience For Corporate Public Relations Director Resume
- Position IWG and its workspace companies as thought-leaders in the workspace industry through PR content, campaigns and speaking placements
- Leads complex departmental assignments and workload with an enterprise impact
- Adept at MS Powerpoint and MS Office
- Develop PR plans with product and marketing teams for major industry events and trades shows including messaging and positioning statements as part of an integrated marketing strategy
- Give guidance to all strategic and tactical efforts of public relations firms as the primary company interface. Act as one of the company’s primary interfaces to the media in the US and Canada
- Develop best practices for rapid response to threat news to ensure Avast is in the news cycle
- BA or BS in Public Relations/Communications or Equivalent area of study
3
Experience For National Public Relations Director Resume
- Significant experience developing and executing a consistent approach and framework across global external communications efforts and channels with measurable results
- Deep connections and media relations strength with US press and influencers
- Strategy Creation: Develop and oversee consumer, fashion, beauty, lifestyle, celebrity and
- Build and Foster Business Relationships: Oversee critical fashion media relationships for
- Creates strategies and specific messaging and oversees the deployment of strategic industry awareness programs that position the company as the leading sources of industry knowledge and connections, including expertise in the key areas of Global Connections, Science and Technology, Issues Leadership, Sustainability and Talent Management
- Developing, editing and coordinating approvals for news releases, talking points, visual media products, stories, editorials, organizational announcements, etc
- Develops, directs, and manages all proactive and reactive media and stakeholder relations programs
4
Experience For Global Public Relations Director Resume
- Crisis Communications and Reputation Management
- Manage international media relations strategy and execution, and coordinate regional efforts
- Research, create and review press releases, written statements, Q&As, award submissions, spokesperson content
- Work with the appointed PR hub agency to create compelling news hooks and related content and manage the content pipeline, working effectively with internal business units as needed
- Coordinate social media activities with the Social Media Director, to ensure the channel delivers PR messaging appropriately in a way that supports business goals
- Increase the visibility of customers’ global references using press/internet/printed media
- Point of contact and EMEA lead for Crisis Communications – working with Legal, Government Affairs and Corporate where necessary
- Oversee day-to-day management of IWG’s international PR agency
5
Experience For Executive Visibility Public Relations Director Resume
- Liaise with the EMEA VP of Marketing and Corporate PR to scope PR program requirements (e.g. targeting, prioritisation, relevance), budget, resource needs and delivery timeframes
- Develop, plan and execute public relations plans related to key Symantec initiatives
- Secure media profiles, inclusion in trend stories, and coverage of Symantec business leaders, products and services by building strategic relationships with key stakeholders across all relevant media channels
- Through proactive and responsive media relations, plan and secure appearances and features, including TV and radio appearances, interviews, industry events and panels and other opportunities to gain exposure for Symantec and its designated executives
- Seize and proactively secure opportunities to position key executives as experts on key industry issues, address hot topics and large scale market news/announcements, etc
- Leverage social media channels
- Analyse program results against EMEA targets and make recommendations for future improvements
- Work closely with the Corporate Marketing teams to support from a media perspective the role out of major initiatives such as Product Launches, Symantec’s Flagship Events (e.g. Partner Engage) and Global Campaigns
6
Experience For Public Relations Director, Men s Health Resume
- Ensure regular and timely communications to all EMEA Marketing and EMEA Sales of the PR programs being planned and executed and the assets that can be leveraged by sales
- Expert knowledge of Social Media platforms (SocialStudio and EveryoneSocial an advantage)
- Resource management (Box, SharePoint)
- O Oversee strategies and comprehensive media relations
- Provide strategic direction and leadership to the public awareness team members, overseeing team and individual performance to achieve organizational goals. Promote a supportive working environment where employees are encouraged to proactively address issues and solve problems
- Collaborate with Programs and Resource Development team leadership to develop strategies to promote public awareness of WWP programs, events, and services
- Manage the organization’s crisis communication process, and provide expert communications guidance to leadership, responding appropriately and timely to issues and crises
- Manage responses to media and public relations inquiries and requests. Manage responses to requests for endorsements and information about WWP, its executives, experts, and warriors
7
Experience For Public Relations Director, Walt Disney World Resume
- Lead projects and campaigns in support of the organization’s strategic goals and objectives
- Research topics for incoming and outgoing campaigns and communications. Provide insight on best practices. Identify opportunities for improvements, including technology advances, to better support the team
- Participate in process improvement activities and serve on project teams
- Identify and track the effectiveness of communications and messaging. Prepare reports with performance metrics for leadership to improve effectiveness of messaging and communications plans
- Effectively communicate the WWP mission, vision, and values, and the importance of WWP programs in public forums, events, and public awareness campaigns
- Demonstrated ability to create content in the organization’s voice. Demonstrated working knowledge of communication principles including Associated Press (AP) style. Demonstrated expertise in creating and editing press releases, statements, and organizational communications
- Proficient using social media platforms, e.g., Instagram, Twitter, Pinterest, Snapchat, YouTube, Facebook, LinkedIn, Google+. Demonstrated knowledge of social media management, e.g., Social Studio, Hootsuite, Buffer, Sprout Social
- Exceptional interpersonal skills. Demonstrated ability to develop and maintain professional relationships, and interact effectively with diverse individuals to build effective working relationships. Demonstrated emotional intelligence. Ability to respond to sensitive matters with diplomacy and empathy
- Strong presentation skills. Confident communicator with demonstrated ability to present information effectively
8
Experience For Public Relations Director, Mens Resume
- Strong project management skills. Demonstrated ability to effectively and efficiently manage multiple projects
- Demonstrated ability to establish credibility, be decisive, influence others, and influence change
- Mission-driven, guided by core values, and a pleasure to work with
- Poise and confidence to work with top executives
- Excellent written and oral communications skills with experience in writing and editing media communications materials and pitching press, demonstrating a proven track record of successful media placements
- Have a working knowledge of publicity metrics and ROI
9
Experience For Public Relations Director Resume
- Comfort interpreting a variety of different data sources from qualitative research to primary survey data to secondary data sources and creating one cohesive story
- Exceptional communications skills and the ability to communicate complex concepts simply and effectively to audiences with limited knowledge of research or analytics
- Advanced analytical skills with proven understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
- Strong writer able to infuse desired "tone" into deliverables
- Demonstrated ability to develop and execute impactful communications strategies
- At least seven years’ experience in media relations and crisis communications
- Extreme attention to detail and ownership of work product
10
Experience For Public Relations Director Senior Resume
- Quickly learn new tools and databases
- Explain simply and clearly what can be complex solutions
- High level of self-drive
- Reach (readership) of media coverage, globally and per country
- Mentions (number of press clippings), globally and per country
List of Typical Skills For a Public Relations Director Resume
1
Skills For Public Relations Director Senior Resume
- Experience leading and mentoring a team of analysts at all levels of their development
- Extensive experience of developing and executing strategic PR programs in a b-to-b environment
- Proven track record in delivering measurable PR results at a senior level in a global setting
- Strong track record of placing editorial material in external media outlets - traditional and social
- Experience in global supplier handling and cost control
- Seven years of communications, public relations, or marketing experience
2
Skills For Corporate Public Relations Director Resume
- Five years of experience working with a nonprofit organization
- Experience in leading a communications strategy and team
- Strong expertise and working knowledge of organizational communications strategies
- Demonstrated understanding of budget management
- Three years of staff management experience
- Ten years of communications or public relations experience
- Finance-related communications experience
- PR experience gained within an agency or in-house PR role
- Solid external contacts with journalists, industry analysts and industry associations in the media
3
Skills For National Public Relations Director Resume
- Five years of staff management experience
- Demonstrated ability to provide thought leadership in a communication function
- Develop a strong company position in the press and significantly raise visibility in the US
- Selecting and managing relevant vendors and other resources
- Advertising value equivalency (for trend analysis purposes), globally and per country
- Understanding of the health care business, health insurance and media relations required
- Understanding of the health care business, health insurance, media relations and government relations required
- Lead the local insights and analytics team, directing and managing multiple analysts to deliver exceptional client work on time and on budget
4
Skills For Global Public Relations Director Resume
- Held leadership role in a PR/advertising/communications agency and/or communications team in a complex corporate setting
- Keen understanding of how to craft and communicate a compelling message, and the ability to influence external audiences
- Computer proficiency and knowledge of Microsoft Office, including PowerPoint, Word and Excel, and working knowledge of social media and other digital platforms
- Someone who is strategic, analytical and can create objective-driven planning and reporting
- Team oriented with a genuine interest in sharing knowledge and building capability and talent
- Thrives by working in a fast-paced environment and comfortable working with executive leadership
- Ensure integrated communications across other channels, coordinating with other members of the global Marketing function
- Lead the development and implementation of communications strategic plan including overall organizational messaging and institutional communications
5
Skills For Executive Visibility Public Relations Director Resume
- Participate in developing and managing the department budget
- EMEA VP of Marketing
- High integrity, especially when dealing with confidential and sensitive information
- Capable of thriving in a fast-paced, entrepreneurial environment
- Creative with problem solving and analytical abilities
- Adaptive, personable and willing to work outside the defined scope to produce results
- Team orientated while also being able to work individually
- Brand awareness (as an overall contributing metric)
6
Skills For Public Relations Director, Men s Health Resume
- Number of potential customer leads driven by the PR channel (as an overall contributing metric)
- Research, create and review campaign content, including thought leadership, PR and other content
- Work collaboratively with EMEA field marketing functions to provide PR support for local initiatives
- Identify, recommend, and implement new, innovative concepts to positively place the WWP brand in the public eye using various communications platforms
- Oversee annual media training for the organization
- High energy level. Self-starter; willing to take initiative
- Proficient using Microsoft Office, e.g., Word, Excel, PowerPoint, Outlook
- Field Marketing teams
- Project Management: Lead creation of seasonal strategies for Saks Fifth Avenue, along with
7
Skills For Public Relations Director, Walt Disney World Resume
- Executive Management: Serve as communications business partner to the banner leadership
- Corporate Social Media Team
- Act as the face of insights and analytics at Golin to key stakeholders on the client side, exhibiting professionalism and charisma that captivates clients and positions Golin as knowledgeable experts in the space
- Be willing to jump in and get into the weeds of project execution as needed
- Serve as client Public Affairs and Issues Management leader
- Develop an intimate knowledge of your clients’ brands
8
Skills For Public Relations Director, Mens Resume
- Proactively generate new ideas and opportunities for the development of strategic client plans and assist with the creation of related budgets
- Partner with key team members in the other g4 communities to develop, sell-in and execute traditional media and social media plans
- Develop comprehensive strategy and plan for external engagement based on the client’s business priorities. Lead execution of strategy in partnership with relevant team(s), to build brand trust and reputation with stakeholders who influence the U.S. debate and policy outcomes that impact clients
- Provide leadership and executional excellence during program implementation
- Identify trends, analyze risks and develop opportunities for clients with applied insights from consumers, policy influencers and policymakers
9
Skills For Public Relations Director Resume
- Develop deep knowledge of relevant industry events
- Assist with supervision and development of junior team members
- Versed in company strategy, goals, philosophy and values; as well as industry atmosphere, activities and trends, serves as primary spokesperson for Trader Joe’s
- Serve as a communications adviser and strategist to Intel’s CEO in support of Intel’s business and communications priorities
- Passion for games, particularly Blizzard games, and eSports
- Experience required in executive or leadership roles in the technology, ecommerce or travel industry, particularly in highly innovative fast moving environments, with a demonstrated record of results
- Experience identifying, recruiting and managing influencer/brand ambassador programs for large, national consumer facing brands and has established relationships with them
- Work within and exemplify The Container Store brand which we describe as matchless, fun, authentic, team, sustainable, life-changing, unique, trust and partnershipThe Container Store promotes a smoke-free, drug-free environment
- Experience leading budget planning and management
10
Skills For Public Relations Director Senior Resume
- Experience in strategy creation and providing strategic direction, oversight of a business
- Deep understanding of the luxury retail, digital retail space with a strong knowledge of the competitive landscape
- BA or BS in marketing, advertising, journalism or communications required
- A track record of developing and delivering communication strategies for B2C; experience in working with and creatively and aggressively obtaining media coverage
- Experience building and maintaining relationships with national and local media
- Experience leveraging press and PR opportunities to enhance a company’s brand
List of Typical Responsibilities For a Public Relations Director Resume
1
Responsibilities For Public Relations Director Senior Resume
- Share of voice, globally and per country
- Management of communications to multiple complex stakeholder groups at a local, regional, national and international scale
- Has previously selected/overseen PR agencies
- Someone who is collaborative and proactively engages and seeks feedback from stakeholders
- Natural curiosity and thirst for knowledge
2
Responsibilities For Corporate Public Relations Director Resume
- Knowledge of Allocadia
- Sentiment of coverage
- Corporate PR Teams
- Global Events Team
- Where applicable for clients, build relationships with influencers through networking and outreach to achieve engagement objectives. This includes working formally and informally with external subject matter experts; representing clients at relevant meetings; and, at times, partnering with clients to drive proactive outreach to build third-party support
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