Media Strategist Resume Sample

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Durward Beier
76499 Wiza Meadow,  Dallas, TX
+1 (555) 465 1491

Work Experience


Senior Media Strategist
02/2018 - PRESENT
New York, NY
  • Architect of performance plan — define and refine goals based on historical data, competitor performance, industry benchmarks
  • Oversee social media reporting inclusive of organic, paid campaigns and social commerce for all active social channels including Pinterest, Facebook, Instagram, Twitter, Google+,Wanelo, Weibo, Wechat, Tumblr and YouTube
  • Responsible for the sharing of performance summaries at various intervals: daily, weekly,monthly, etc
  • Design and implement reports that track key metrics and provide actionable insights
  • Ensure the accuracy, timeliness and proper archiving of data
  • Develop system for reporting organic vendor exposures for internal communication
  • Work cross-functionally with platforms, SaaS providers, Bloomingdale’s Customer Analytics, Marketing Effectiveness & Reporting and System & Database Analytics to quantify the value of organic social audiences and actions
  • Audit measurement and listening tools annually and provide recommendations Social Media Optimization
  • Develop and test theories based on observed relationships between social media performance and publishing tactics
Media Strategist
04/2014 - 01/2018
Houston, TX
  • Use customer segments as lens to strategize audience development and targeting
  • Evaluate partnership opportunities
  • Attend conferences, follow industry news and share learnings internally
  • Evaluate publishing opportunities on new platforms
  • Lead departmental strategy presentation development Paid Media Integration & Optimization
  • Provide strategic support, optimizations and stakeholder coordination related to paid social media campaigns on Pinterest, Instagram, Facebook, Twitter, Tumblr, etc
  • Test, measure and optimize creative assets to deliver against goals
  • Support managers’ strategy development as needed
Assistant Media Strategist
11/2006 - 10/2013
Los Angeles, CA
  • Make optimization recommendations to relevant parties including: media teams, creative, agencies, partners
  • Execute controlled and measurable optimizations that yield desired results
  • Advise content team in real-time on trending topics and emerging strategic opportunities
  • Share community learnings internally with customer insights and other stakeholders Social Media Strategy
  • Contribute strategy development at three levels: content, platform, campaign
  • Codify social media best practices for Bloomingdale's and its partners
  • Develop working relationships with platforms to track technology news and keep Bloomingdale's one step ahead

Education


Siena Heights University
2000 - 2005
Bachelor's Degree in Communications

Professional Skills


  • Outstanding at prioritization and multi-tasking skills
  • Evidence of experience with video creation and editing, managing social media content, and graphic design skills
  • Strong interpersonal, customer service, organizational and problem-solving skills
  • Strong analytical skills, including ability to identify and quantify financial impact of opportunities with limited data
  • Strong research, and analytical skills
  • Aptitude for learning new skills, both technical and organic
  • Advanced computer skills including, but not limited to Excel, Word, PowerPoint, and Photoshop

How to write Media Strategist Resume

Media Strategist role is responsible for organizational, analytical, media, digital, research, retail, english, troubleshooting, training, finance.
To write great resume for media strategist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Media Strategist Resume

The section contact information is important in your media strategist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Media Strategist Resume

The section work experience is an essential part of your media strategist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous media strategist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular media strategist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Media Strategist resume experience can include:

  • Proven ability to manage projects from start to finish; strong organizational skills; detail-oriented
  • Very strong client service skills. Ideally experience from a fast-paced demanding account such as Retail or FMCG
  • Strong consultant skills with experience in a client facing role prefered
  • Excellent writing skills and an ability to develop and write for a range of editorial voices
  • Strong contract negotiation and vendor management skills
  • Strong project management skills; detail-oriented and able to coordinate multiple projects

Education on a Media Strategist Resume

Make sure to make education a priority on your media strategist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your media strategist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Media Strategist Resume

When listing skills on your media strategist resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical media strategist skills:

  • Excellent presentation skills with the ability to effectively sell- in material to internal network partners and other stakeholders
  • Excellent writing and communication skills: Comfortable writing proposals, POVs and explaining strategies
  • Strong analytic, strategic and problem solving skills. A data strategist
  • Digital media experience or account management experience; experience working at a media agency or brand
  • Prior experience and/or knowledge of best in class user experience and design (UX) for ecommerce and web acquisition
  • Demonstrating proficiency with research tools: Simmons, comScore, DART, Kantar, SRDS, Workhorse, advanced Excel skills, etc

List of Typical Experience For a Media Strategist Resume

1

Experience For Digital Media Strategist Resume

  • Strong digital and social media planning experience
  • Demonstrated track record of developing and executing successful plans and providing budget recommendations
  • Media planning/buying experience
  • Strong understanding of the media landscape and media planning concepts
  • Experience with the following platforms, i.e. Facebook, Twitter, LinkedIn, Pinterest and other emerging platforms
  • Internship experience working in a digital media environment
  • Commitment to diversity with successful experience working with a diverse populations
  • Experience with html, website content management systems, email marketing platforms and social media platforms required
  • Experience working in systems
2

Experience For Senior Media Strategist Resume

  • Bid Management Platform experience – Google Search Ads 360, Kenshoo, Marin
  • Digital Analytics Tool experience – Adobe Analytics, Google Analytics, Webtrends, Heap
  • 2 yrs+ experience either in digital media (at an agency or a publisher) or relevant back end process
  • Experience in a similar strategic digital role, within a media or marketing agency, or client side
  • Experience with managing a large data centric project
3

Experience For Recruitment Media Strategist Resume

  • Strong understanding of programmatic, especially challenges around viewability and brand safety
  • Build & maintain strong relationship with creative team to deliver strategies which are aligned across creative and media
  • Experience in collaborating and brainstorming with internal and external creative teams
  • Experience in working with brand strategy or planning teams
  • Experience managing paid media campaigns on Google Adwords, Facebook and other media channels that support a variety of goals and conversion objectives
  • Managing the scheduling, posting, tracking and compiling of weekly performance reports
  • Working closely with small, to corporate level businesses to exceed marketing expectations, and maintaining client-business relationships
  • Helping to define the ideal expert level, advertising product offerings to execute on the company’s vision, goals and strategies
  • Managing multiple projects simultaneously, and day-to-day multi-tasking
4

Experience For Integrated Media Strategist Resume

  • Preparing billing and forecast
  • Understanding the digital opportunities, pricing and procedures
  • Creating presentations for stakeholders to use in their client meetings
  • Working across functional areas to build a connected paid, owned, and earned media ecosystem
  • Working directly with management, on all online products and procedures
  • Gathering and analyzing competitive spending information
5

Experience For Assistant Media Strategist Resume

  • Understanding media in a holistic manner (including digital and legacy media)
  • Maintaining working knowledge of competitive landscape and media opportunities
  • Working knowledge of Google Analytics, Google Tag Manager, AdWords, and DoubleClick
  • Using an online content management system, audits and updates website content
  • Work with team defining scope, recommending measurable plans, budgeting accordingly, and connecting the creative execution to paid digital media campaigns
  • Respond to requests from the Sales team including checking inventory, providing unit specifications and pulling research
  • Provide detailed and clear descriptions of the marketing approach being used, the primary goals, along with the technical requirements of executing a plan
  • Oversee the day-to-day prospecting and retargeting display campaigns, paid social campaigns and emerging media campaigns
  • Leads internal training on using and sharing videos
6

Experience For Display Media Strategist Resume

  • Monitor buys in progress by spot checking placements and negotiating credit or billing adjustments as necessary
  • Responsible for keeping record of existing opportunities, closed business, and monthly online performance reporting
  • Basic marketing subject matter expertise and competence in developing marketing programs
  • Clear understanding of the media planning process in contemporary marketing campaigns
  • Knowledge of targeted advertising including video, display and geofencing
  • Budget Management – Forecasting, Financial Reporting & Analysis
  • Partner with internal teams to understand the client’s marketing goals and nuances and communicate these clearly to the platform buying team
  • Work with other team members to gauge how media planning activities are translating into tangible outcomes that benefit campaigns
7

Experience For Senior Media Strategist, Mccann Resume

  • On-going administration of clients’ media product – insertion orders, estimates, billing questions and general documentation
  • Oversee media placements, contract facilitation, positioning reports, budget reports, resolving discrepancies
  • Deep understanding of Ad-Tech ecosystem and applicability to B2B marketing
  • Understands media math and how to apply calculations; proficiency in working with and managing numbers
  • Responsible for maintaining client status docs and gathering inputs
  • Social Media enthusiast and general understanding of the digital measuring tools and SEO
  • Execute all media plans by finalizing contracts and issuing orders
8

Experience For Assistant Media Strategist, Brand Connections Resume

  • Successful track record working on large-scale, digital direct response initiatives & brand-building campaigns
  • Select and study information about online products, including mobile consumption, and breaking down that behavior to support specific media plans
  • Work closely with digital marketing team colleagues who are responsible for optimizing digital media channels
  • Provide forward-looking insights on new strategies, technologies and emerging best practices
  • Familiarity with A/B Testing of marketing creative
  • Work as part of an interdisciplinary team of agency professionals including production, creative, media, finance and billing
  • Knowledge of Nielsen TV, SQAD, Scarborough and any relevant media planning and buying tools
9

Experience For Digital Media Strategist, PM Resume

  • Passion for strategic branding and outstanding communications
  • Provide creative best practices and feedback to drive high-performing advertising
  • We value a deep understanding of how digital/social media fits within the marketing and communications mix
  • A firm understanding of media and the advertising landscape (print, digital, apps, social)
  • Create and evaluate social media outreach strategies including developing digital assets
  • Utilize social listening and analytic tools to generate insights and create actionable reports that assist in achieving business objectives
  • Knowledge of digital marketing landscape, web design and usability, email marketing, SEO, and PPC channels
10

Experience For Content & Media Strategist Resume

  • Collaborate with sales managers and account executives throughout the planning and RFP process
  • Work closely with ad operations team members to execute campaigns and maintain ongoing knowledge of campaign successes
  • Assist with reporting and optimization of campaign delivery
  • Track and document successful strategies and plans for use across markets and for training purposes
  • Digital Media Buying, particularly performance media such as SEM
  • Data Visualization & Reporting – Tableau, DOMO

List of Typical Skills For a Media Strategist Resume

1

Skills For Digital Media Strategist Resume

  • Organized, strong analytical skills
  • Lead effectiveness project, working with econometric learnings, Nielsen, and media partners to measure and report on brand lift, footfall, and ROI effectively
  • Positive attitude toward team work and excellent communication skills
  • Advanced Excel skills, including understanding of formulas, functions and analyzing results
  • Advanced communication skills including proficiency in developing and delivering presentations
  • Industry-recognized proficiency with Prior Agency and/or high-tech/Telco/software experience in driving demand generating campaigns
  • Demonstrated experience building relationships with clients
  • Demonstrated experience in content marketing and channels
  • Exceptional communication skills (both written and verbal) in English and Chinese
2

Skills For Senior Media Strategist Resume

  • Strong self-discipline and time management skill
  • Effectively problem solves; generates innovative solutions to potential obstacles or market challenges
  • Handles large volume of work efficiently, effectively and productivity
  • Demonstrated ability to prioritize and manage multiple time-sensitive requests
  • Effectively representing the department at internal meetings
  • · Support a team of dynamic Account Executives: communicate effectively with sales to help the team accomplish specific revenue goals
  • ·Support a team of dynamic Account Executives: communicate effectively with sales to help the team accomplish specific revenue goals
3

Skills For Recruitment Media Strategist Resume

  • Demonstrates highly organized campaign/timeline management, with strong attention to detail
  • Assists in the QA of ads placed Communication Skills
  • Passion and skills for sales and project management
  • Highly developed written and oral skills in both English and French
  • Strong organization skill, proactive, rigorous, efficient and focused on results
  • Troubleshooting any campaign issues and communicating effective solutions with clients, publishers, ad ops and sales
  • Continuing to build knowledge of effective use of media planning, buying and advanced research tools
  • Direct media buying for digital display, planning and reporting experience
  • Upporting either a digital media buying, selling department or other related media experience
4

Skills For Integrated Media Strategist Resume

  • Demonstrated large-scale expertise of emerging Ad-Tech and Mar-Tech strategies leveraging emerging technologies to drive measurable demand for B2B campaigns
  • Experience with planning, researching and executing media buys
  • Experience in selecting and managing external agencies in marketing efforts
  • Relevant offline/online media planning, ad sales development, marketing experience
  • Proven track record of managing media budgets and achieving goals
  • Experience of media planning/buying
  • Experience in similar roles at media, marketing or advertising firms or agencies
  • Experience collaborating and communicating with cross-functional partners
5

Skills For Assistant Media Strategist Resume

  • Experience working for a Publisher or Advertising Agency
  • Experience in building media plans and working knowledge of basic media concepts, terminology and media math
  • Experience negotiating and buying media
  • Demonstrated success in developing and executing paid social media campaigns on various platforms
  • Experience running B2C consumer marketing initiatives
  • Partner with content specialists to develop high performing creative assets and messaging, and optimize digital experience through A/B and MVT
  • Related work experience required in digital marketing, SEM, and social media advertising
  • Programmatic buying experience (optional)
6

Skills For Display Media Strategist Resume

  • Experience with understanding / knowledge of key strategic Media & communication principles and concepts across all Media channels
  • Solid understanding of Research tools, Media Data sources and new forms of Measurement, such as: Clear Decisions, Pathmatics, MRE, ComScore
  • Experience selling digital online platforms
  • Strong client relations - having the ability to understand and assess business needs and find solutions to meet those needs
  • Strong critical thinking and analytical abilities
  • At least five years’ experience working in media analytics or related field
  • Preferable experience in client relationship management for online media, post sales consulting and/or project management
  • Be a self-starter – someone who can prioritize a day without being told what to do
  • Experience managing budgets, projects, programs, and timelines
7

Skills For Senior Media Strategist, Mccann Resume

  • One year of experience making professional videos and digital content for consumption by prospective students/parents
  • Experience managing digital content projects in collaboration with other departments or organizations
  • Previous experience in the media planning process and use of media resources
  • Experience working with DART for Advertisers or other relevant 3rd party ad server
  • Digital marketing experience
  • Media buying experience
8

Skills For Assistant Media Strategist, Brand Connections Resume

  • Experience working in fast pace environment
  • Media planning/connection strategy experience required
  • Experience in strategic planning and/or client service in an agency environment
  • Strong background in branding and consumer behaviour
  • The ability to quickly build client trust and effective working relationships on projects
9

Skills For Digital Media Strategist, PM Resume

  • Related experience in pre-sale solution role, preferably within the advertising industry
  • Effective strategic planning
  • Responsible for driving strong financial performance of budget under management – new business sales and customer lifetime value
  • Utilize complementing tactics and strategies to develop and manage effective digital media plans in support of sales teams and client performance goals
  • Present innovative case studies and ideas for more effective media planning and outreach
  • Strong grasp of media and marketing trends, especially the convergence of traditional media with digital, video, mobile and social media
  • Experience in presenting digital strategy plans, concepts and campaign results
  • Hands-on experience with AdWords, Bing Ads, LinkedIn Ads, Twitter Ads, and Facebook Ads, etc
10

Skills For Content & Media Strategist Resume

  • Collaborate and create strong working relationships/partnerships across functions
  • RFP experience and media planning
  • SEM-related work experience within a digital agency/client direct (non-negotiable)
  • Paid social media experience within a digital agency/client direct (optional)
  • Agency experience
  • Monitor the organization’s overall media efforts for alignment with strategy and effectiveness
  • Develop and maintain strong active relationships with key client stakeholders
  • Strong knowledge of Excel, PowerPoint and other MS Office tools

List of Typical Responsibilities For a Media Strategist Resume

1

Responsibilities For Digital Media Strategist Resume

  • Develop & schedule tactical execution of all on-air activity for assigned DCI network(s) to increase ratings and viewership, as directed by Media Manager/Director
  • Conduct pre-planning & post analyses of promotional campaigns as directed by Media Manager/Director to ensure on-air practices are aligned with network goals and benchmarks
  • Participate in communication with Media Manager/Director on a weekly basis to discuss on-air strategies and tactics to influence key decision-makers/stakeholders
  • Has strong mathematical skills
  • Possess excellent project management skills and share media information proactively and efficiently both internally and among client teams and partners
  • An inspired thinker with strong written and verbal communication skills
  • Collaborates effectively with subject matter experts and regional and national peers to strategize and develop content, and to drive online traffic
  • Support a team of dynamic Account Executives: communicate effectively with sales to help the team accomplish specific revenue goals
2

Responsibilities For Senior Media Strategist Resume

  • Craft and present media strategies and proposals that most effectively leverage budget in a holistic fashion against the business objectives
  • Strong understanding of the retail market, and particularly the challenge of online comms to offline sales
  • Assist Capture Manager and Senior Campaign Strategist with proposal proofing prior to each client presentation
  • Provide ongoing metrics and insight to effectiveness of website
  • Analyze trends and present results to clients with insights on effective digital media tactics
  • Strong logical thinker, to find innovative solutions whether the challenge is tech-based, or a new creative idea
  • Media planning/connections strategy experience required
3

Responsibilities For Recruitment Media Strategist Resume

  • Demonstrated ability to think strategically about complex projects and assess a variety of opportunities
  • Analyze prior donated media secured and campaign results to inform recommended plans/strategy
  • Help identify media outreach best practices that lead to better results, in order to foster more effective outreach activities
  • Excellent interpersonal interactions with colleagues, cross-functional teams, and third party partners
  • Min. 3 to 5 years of relevant experience
4

Responsibilities For Integrated Media Strategist Resume

  • Independent, detail oriented, ability to prioritize and respect deadlines
  • Constantly demonstrate Allstate’s Leadership Principles in execution of one’s responsibilities
  • Paid social experience
  • Paid social and search experience
  • Skilled and knowledgeable in the use of customer service standards and procedures
  • Experience with online and offline media, as well as sponsorships and event activation
5

Responsibilities For Assistant Media Strategist Resume

  • Sets priorities and manages time well
  • Graphic design experience in the Adobe software suite – InDesign, Photoshop
  • Being an internal consulting resource on media specific information
  • Establishing media objectives and strategies for advertising campaigns
  • Monitoring performance of all media and develops rationale explaining results
  • Aggregating and organizing creative specifications for media placements
  • Monitoring creative units to make sure they are running correctly
  • Engage in all aspects of paid social media, including platform capabilities, targeting opportunities, pricing formats and bidding strategies
  • · Oversee campaign planning and strategy by assessing brand briefs and coming up with creative solutions
6

Responsibilities For Display Media Strategist Resume

  • · Maintain a high level of customer service by communicating with clients, executing requests and proactively responding, as appropriate
  • ·Oversee campaign planning and strategy by assessing brand briefs and coming up with creative solutions
  • ·Maintain a high level of customer service by communicating with clients, executing requests and proactively responding, as appropriate
  • Oversee campaign planning and strategy by assessing brand briefs and coming up with creative solutions
  • Maintain media buying/planning database, local market spoilage and share of voice competitive database/relevant reporting to clients
  • Oversee campaign planning and strategy by assessing brand brief and coming up with creative solutions
  • Acts as a solution advisor and supports AEs during interactions with prospective and existing advertisers
  • Develop and execute email marketing strategies to support sales and client retention through marketing automation platform, Pardot
  • Assist the sales team with planning and developing media campaigns in multiple channels such as online, email, mobile, social media and print
7

Responsibilities For Senior Media Strategist, Mccann Resume

  • Social media/digital marketing, social media planning, social platform strategy development
  • Guide a comprehensive consumer direct mail marketing program to optimize in-market testing
  • Develop direct mail strategies to improve productivity utilizing direct marketing best practices
  • Leverage knowledge of media planning/forecasting to
  • Expertise in programmatic media buying as well as a familiarity with digital advertising operations
  • Lead weekly on-air meetings with network marketing teams to review campaign strategy
8

Responsibilities For Assistant Media Strategist, Brand Connections Resume

  • Revise break formats when necessary, securing optimal placement for promos
  • Act as a liaison between marketing and corporate assets for cross-channel requests & implementation
  • Build relationships with clients with goal of consultative selling. Primary point of contact for clientele
  • Negotiate pricing and purchase orders with publishers and vendors
  • Serve as internal digital consultant for media sellers; provide relevant and timely insights into the status of the digital advertising industry
9

Responsibilities For Digital Media Strategist, PM Resume

  • Expertise in aligning KPI’s with data systems and campaign goals
  • Collaborate with internal teams in developing media plans/strategies across platforms
  • Launch/manage/optimize and report on campaigns, primarily paid search and Facebook advertising campaigns
  • Self-starter, comfortable working in a fast-paced, entrepreneurial environment
  • Expertise with Facebook, YouTube, LinkedIn and other SMM channels, and using first party content to feed these channels for measured improvement
  • Thorough knowledge of content syndication outlets and their target demographics, including reach, response rates and performance indicators
  • Develop advertising strategies, measure results and recommend/implement changes and enhancements to meet program goals
  • Assist cross-divisional teams with content strategy, reporting and optimization of affiliate programs
10

Responsibilities For Content & Media Strategist Resume

  • Lead agency and work for multiple digital channels and ensure timely and high-quality reporting and analytics deliverables
  • · Work with insights and analytics in the “pre-planning” phase to incorporate research into overall strategy
  • · Make smart recommendations based on assessing needs
  • ·Work with insights and analytics in the “pre-planning” phase to incorporate research into overall strategy
  • ·Make smart recommendations based on assessing needs
  • Has an in-depth understanding of TEGNA’s various products, verticals and solutions

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