Marketing Planning Resume Sample

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Dillan Johns
22513 Harris Plains,  Detroit, MI
+1 (555) 651 1905

Work Experience


Director, Marketing Planning & Analysis
06/2017 - PRESENT
Dallas, TX
  • Develop and manage daily sales and margin expectations/results for marketing activities
  • Identify and communicate sales trends, opportunities/risks, and impact of sales changes, including relationship to the Finance and Merchandise Planning views
  • Drive detailed post-event analysis of marketing campaigns and segmentation
  • Deliver data-driven customers insights related to increasing sales, margin, profit, and customer loyalty
  • Recommend test or roll-out changes to improve efficiency or effectiveness of future campaigns
  • Provide offer recommendations based on analysis and business needs
  • Partner with the CRM and Advanced Analytics teams to develop and continuously optimize multi-channel customer campaigns, including new messaging opportunities
  • Develop and deploy processes and/or tool sets to facilitate forecasting and analysis capabilities
Marketing Planning & Portfolio Management
12/2012 - 12/2016
San Francisco, CA
  • Conduct market research, track and compile industry trends and competitive analysis to inform marketing strategies
  • Work with a range of key stakeholders across the global and local Marketing team and the business to share outputs and best practice
  • Gain agreement and ensure support for annual plans and budgets
  • Keep abreast of planning and operational governance needs and developments via all opportunities, whether face-to-face, online or via research findings
  • Work with colleagues and on occasion agency partners to meet deadlines and ensure correct understanding of the planning tasks
  • This role is pivotal to the achievement of key strategic objectives for increased value from Marketing spend and the overall performance of Marketing activity, meaning the role holder is required to have access to and influence all available Marketing resources at all levels
  • Driving CTR Marketing’s annual/monthly financial budget process with key stakeholders including Finance, Merchandising, and Marketing
Marketing Planning Internship
01/2007 - 10/2012
Boston, MA
  • Understand the results and be able to communicate the analysis and recommendations to marketing leadership and Sr. Management
  • Develop and maintain trend reporting and KPIs that provide insights of Rewards members and Marketing activities to the business
  • Partner with APAC marketing executives to develop and drive the regional marketing growth strategy
  • Act as a strategic thought partner to regional marketers across strategic and operational challenge
  • Create strategic value-added analyses around growth opportunities, marketing campaigns, media optimization, and core business metrics and drive better decisioning and results
  • Facilitate marketing planning and the allocation of the marketing budget, and manage in-quarter optimization and adjustments
  • Develop and execute testing for marketing, leading to actionable insights and better business results
  • Monitor subscriber acquisition and retention; analyze key predictors, identify trends and present actionable insights to the Marketing team
  • Develop insights to support our continued international expansion in APAC

Education


Siena Heights University
2002 - 2006
Bachelor's Degree in Marketing

Professional Skills


  • Demonstrated experience of managing a budget with strong excel skills
  • Experience in marketing / business planning / strategy, with strong analytical skills
  • Excellent communication skills and strong capabilities for crafting and presenting analyses and insights to executives
  • Proven leadership and cross-functional working skills essential
  • Experience: 10+ years relevant Marketing/Direct Marketing/Marketing experience. Preferably in a highly driven multi-channel retail company
  • Advance Project management skills
  • Ensure that the company’s marketing priorities are clearly aligned with its business priorities

How to write Marketing Planning Resume

Marketing Planning role is responsible for marketing, analytical, modeling, budget, cross-functional, excel, design, retail, finance, training.
To write great resume for marketing planning job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Planning Resume

The section contact information is important in your marketing planning resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Planning Resume

The section work experience is an essential part of your marketing planning resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing planning responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing planning position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Planning resume experience can include:

  • In conjunction with Global Planning and Operations, develop satellite operations in Asia and America’s so we roll-out 1 process, way of working and systems that support this
  • Prior experience building Einstein Analytics recommended, required desire to learn
  • Marketing planning experience in a matrix organization
  • Proven track record and enthusiasm for building, managing, mentoring, and inspiring teams and influencing peer organizations
  • Proven track record and enthusiasm for building, managing, mentoring, and inspiring teams and peer organizations
  • Experience using Marketing Planning software

Education on a Marketing Planning Resume

Make sure to make education a priority on your marketing planning resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing planning experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Planning Resume

When listing skills on your marketing planning resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing planning skills:

  • Excellent communication skills and strong capabilities for crafting and presenting analyses and insights to senior executives
  • Proven track record and enthusiasm for complex problem solving utilizing financial modeling and analysis, including great Excel skills
  • Solid understanding of the effectiveness of various marketing levers – including direct mail, email, digital, in-store, and media
  • A proven track record of working within retail/trade marketing role ideally in a high impact consumer goods company
  • Prior experience building in Einstein Analytics required
  • Proficient project and time management skills

List of Typical Experience For a Marketing Planning Resume

1

Experience For Director, Marketing Planning & Analysis Resume

  • Build relationships across a cross-functional team comprised of diverse personalities, skill sets, and levels of experience
  • Experience in business management, including progressively senior leadership roles
  • Measure and analyze effectiveness of direct marketing results through customer sales data and external data overlays
  • Strong background in finance/controller roles
  • Experience in business case analysis and resource optimization
  • Related project management or business operations experience; preferably in the technology industry
  • Advanced experience with SQL, SOQL, SAQL JSON, MS Access/Excel, or other related tools required
  • Exhibit excellent leadership capabilities in engagement with key stakeholders in Brand, Trade, Finance, Trade Marketing & Development through BAU and projects
2

Experience For Marketing Planning & Operations Director Resume

  • Monitoring subscriber behavior - acquisition, retention and viewing - to identify trends and uncover insights that help inform marketing strategy
  • Performing strategic value-added analyses and helping to structure tests to inform marketing campaigns and media optimization
  • Facilitating strategic planning and the allocation of the marketing budget
  • Creating deliverables and presenting findings to management
  • Background in strategy consulting (including internal consulting roles) helpful
  • Design automation tools to provide global reporting on our increasing number of originals marketing campaigns
  • Partner with EMEA marketing executives to develop and drive the regional marketing growth strategy
3

Experience For Regional Marketing Planning & Operations Director Resume

  • Upervising others/leading teams
  • Ensure all annual and ad-hoc marketing initiatives strategically align with MetLife’s vision for marketing as a true business driver
  • Makes recommendations for the formulation of strategies and operating plans and is responsible for plan execution and reporting
  • Graduation Ongoing - Business Administration, Economics, Finance, Accounting or specialization in related fields
  • Ensure that PO’s are set up correctly before submitting to AP for payment
  • Familiarity with marketing metrics and operations
  • Identify and recommend programs to increase number of transactions, including in-store and direct mail activities
  • Develop targeted campaign and offer plans aimed at driving incremental store & online visits/transactions
  • Develop targeted campaign and offer plans to grow high value customer segments by increasing retention and upsell
4

Experience For Marketing Planning & Portfolio Management Resume

  • Recommend allocation of funds for new, regular and best customers for direct mail to improve overall efficient of customer marketing budget
  • Develops short- and long-range marketing strategies and plans
  • Identify and deliver value adding projects/analysis
  • Seizes Opportunity –Seeks new opportunities and ways to create balanced business growth while improving operational capabilities
  • Develop insights to support our continued expansion in North and Latin America
  • Architect & lead the Marketing Division's Cross Car Line inputs at Business Planning, Quarterly Review Meetings planning milestones (guides and analytical tools incl. Risks & Opportunities)
  • Coordinate product lifecycle management strategies
  • Liaison with Nissan Motor Limited and within the region on key naming topics (submission of regional topics to global naming, circulation of decisions, localization guidelines to Regional Business Units)
  • Facilitating strategic planning and the allocation of the marketing budget, and managing in-quarter optimization and adjustments
5

Experience For Marketing Planning & Performance Analyst Resume

  • Product Marketing Fix Marketing Investiments coordination (incl. annual production trial volume inputs)
  • Responsible for reconciling quarterly Generator’s variable costsApprove ICQ forms (Independent Contractor Questionnaire) in accordance with company policy for vendors filing as individuals
  • Experience in vehicle development process (PEP), and it’s Product Marketing requirements
  • Monitoring subscriber behavior - acquisition, retention and viewing - to identify trends and uncover insights that help drive subscriber growth and shape marketing strategy
  • Performing value-added analyses to inform marketing campaigns and media optimization
6

Experience For Assistant Manager Trade Marketing Planning & Operations Resume

  • Act as a strategic thought partner to regional marketers across strategic and operational challenges
  • Develop insights to support our continued international expansion in EMEA
  • Top-tier MBA (or equivalent)
  • Sales Plays, Use Cases, Cloud and PaaS/IaaS subject matter expertise
  • Thrives in a culture where cross-functional collaboration and daily interaction is key
  • Self-motivated, collaborative style with ability to influence results through others
  • Bias towards action, efficiency, and automation, as well as the intellectual curiosity and analytical capabilities to challenge current processes, scalability, and best practices
  • Handle stress and interact with others in a professional manner
  • Provide insights and build tools to understand external and internal signals for Content demand and potential performance, example key workstreams include
7

Experience For Marketing Planning & Execution Manager Resume

  • Communicate to executive and other internal audiences on title performance and align the company on what success means
  • Partner with Marketing and Communications executives to drive efficiency and scale in marketing in many countries globally with an ever growing number of titles, example key workstreams include
  • Partner with marketing executives to develop and drive scale in our marketing planning - designing more efficient processes and tools to help scale our global growth
  • Analyze the processes and costs by which marketing assets are designed (e.g. video and digital materials) and work with Product stakeholders to improve with operational efficiencies
  • Partner with other FP&A teams, Science & Algorithms, and regional leaders across Marketing, Communications, Payment, and Business Development to understand obstacles and drivers of market growth, for example
8

Experience For Personal Systems Marketing Planning & Operations Manager Resume

  • Define global workstreams such as market clustering analysis
  • Strong communication capabilities, written and verbal, for executive level discussion and influence, comfort and confidence interfacing with and presenting to executives
  • Superior organization and time management skills, with strong attention to detail and great follow-through
  • Familiarity with standard project and project management concepts, practices and procedures
  • Ability (and preference!) to work in a fast-paced and energetic environment
  • Flexible, enthusiastic, and self-directed
9

Experience For Digital Marketing Planning Manager Resume

  • Proficient in MS Office, especially Excel, PowerPoint and Word. Ability to learn new systems and processes quickly
  • Designated as a ''power-user'' of METTLER TOLEDO’s eMarketing toolset; able to fully leverage capabilities of each tool/system to successfully drive the implementation of email campaigns integrated with mt.com landing pages and survey programs in an effective and efficient manner
  • Steward and improve MetLife’s annual global marketing planning process, including but not limited to
  • Guide MetLife’s marketers on course corrections; recommend adjustments to realign marketing strategies and initiatives with business objectives throughout the planning process and execution
  • Manage all logistics for the organization’s key global planning meetings
  • Analyze the overall portfolio of Global Brand and Marketing’s body of work and outputs, providing visibility into how resource allocation and insights into continuous improvement opportunities, ultimately building towards a world-class marketing organization
  • Develop and continuously enhance management routines designed to break down siloes by fostering collaboration, partnership and a sense of community across GBM’s leaders and their teams
  • In partnership with Marketing Science and other Marketing leaders, determine appropriate marketing metrics and KPIs to provide enterprise leadership with insightful reporting and analysis of marketing impact, including GBM’s quarterly Dedicated Business Review (DBR) delivered to MetLife’s CEO and CFO
  • Market studies (soy and corn)
10

Experience For Sales & Marketing Planning Analyst Resume

  • Interface with several areas of the company (Supply, Finance and Commercial Operations)
  • Participate in strategic meetings with managers
  • Support strategic meetings and demand generation actions
  • Undergraduate students - with availability to intern for 2 years (essential) - of Administration, Economics, Engineering, Mathematics, Statistics and similar careers
  • Essential advanced office package user

List of Typical Skills For a Marketing Planning Resume

1

Skills For Director, Marketing Planning & Analysis Resume

  • Effectively bring in regional team members and leaders to collaborate
  • Performing strategic value-added analyses around growth opportunities, marketing campaigns, media optimization, ad effectiveness and core business metrics
  • Experience in a financial or marketing planning, reporting, or analytical role
  • Significant leadership experience in different functional areas of marketing (e.g. product marketing, field marketing, communications, etc.)
  • Experience leading teams and influencing other functions
  • Strong cognitive ability to build forecasting and tracking model from business needs
2

Skills For Marketing Planning & Operations Director Resume

  • Experience in highly analytical environments - top management consulting firm, investment bank, corporate strategy, or digital marketer
  • Experience working in multiple North and Latin American markets
  • Experience working in multiple EMEA markets in Western Europe, Central and Eastern Europe, Middle East, and/or Africa
  • Experience in global marketing
  • Manage Marketing Performance coordinator for timely and faultless consolidation of submissions and reports under his/her responsibility
  • Solid understanding of the various tools and technologies associated with large scale planning and production of multi-channel customer marketing campaigns
  • Demonstrated abilities to identify new ideas and to deliver results
  • Strong analytical focus to be able to identify the right information source to extract sales information and maintain sales report and trouble-shoot
3

Skills For Regional Marketing Planning & Operations Director Resume

  • Strong capabilities for crafting and presenting analyses and insights to senior executives
  • Grad/MBA's with 2 years of relevant experience
  • Professional Marketing Communications experience
  • Grad with 3-5 years of relevant experience
  • Extensive practical project management experience
  • MBA's / CA with 1-2 years or Grad with 3-4 years of relevant experience
  • Good knowledge of Business Object; Excel, PowerPoint
  • Monitoring subscriber acquisition and retention - analyzing key predictors and identifying trends
4

Skills For Marketing Planning & Portfolio Management Resume

  • Using 1st party data to engage with our members outside of traditional 1-2-1 channels
  • Drive analysis and decision making related to pricing research and testing
  • Manage product marketing processes and inputs per Sales & Marketing calendar dictated by Senior Vice President's office, Controlling corporate forums
  • An advanced understanding of how to plan and execute retail marketing campaigns
  • Develop the business acumen and continuous improvement of marketing capability within MetLife’s marketing teams at the local, regional and global levels
  • High aptitude and enthusiasm for problem solving through financial modeling and analysis in Excel
  • History of self-starting initiatives and an enthusiasm for creating their own work
  • Support the construction of marketing planning (short, medium and long term) of Soy and Corn crops
5

Skills For Marketing Planning & Performance Analyst Resume

  • Price Management in the Vendavo system (from price creation to solving Sales Force & Pricing doubts)
  • Intermediate (understanding and writing) to advanced level of English required
  • Partner with North and Latin American marketing executives to develop and drive the regional marketing growth strategy
  • Coordinate storytelling of product marketing for key executive forums
  • Partner with LATAM marketing and PR executives to develop and drive the regional marketing and PR growth strategies
  • Engagement with marketing teams from Trade and Brand to support the optimal use of information and provide business insights
  • (R)etail.com assets and ‘trade marketing’ expertise at very high level
  • Thinks Strategically –Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs
  • The ‘art of the possible’ in terms of reaching members across ‘off us’ digital channels
6

Skills For Assistant Manager Trade Marketing Planning & Operations Resume

  • Develop core business metrics to facilitate better insights on content marketing and overall title performance
  • Develop new methods for measuring organic interest level in our originals titles
  • Produce reports, presentations and analyzes and dashboards based on market research that supports decision making
  • Analyzes the Market dynamics, competitors' behavior and Tenaris' impact and positioning
  • Develop and maintain the underlying infrastructure of Einstein Analytics
  • Partner with key stakeholders to identify ongoing business needs and instrument scalable solutions to achieve results
  • Support global rollout of marketing KPIs on a weekly, quarterly and annual basis as well as educate local users as needed
  • Monthly reporting incl. Regional Business Units (where applicable)
7

Skills For Marketing Planning & Execution Manager Resume

  • Travel time approx. 15% (to markets, VMP organization)
  • Extensive experience in CRM and Multi-Tender Loyalty, specifically direct mail, catalog and e-mail with proven track in delivering results – preferably in both offline and online environment and in a dynamic retail environment
  • Demonstrated analytical skills and critical thinking abilities – able to develop hypothesis and prove or disprove ideas via modeling or statistically valid testing procedures
  • Strong relationship management both within the organization and externally through frequent, efficient, effective meetings/interactions external vendors and agencies
  • Expert in managing multiple large orgnanizinal projects
8

Skills For Personal Systems Marketing Planning & Operations Manager Resume

  • Intelligent, articulate, high-energy, creative thinker who is adept at identifying what motivates consumers
  • Internal:End Market SP& I teams (Planning managers & Marketing information managers), Operations at end market and at regional level (NPI managers), Regional Brand Deployment Manager, Regional commercial / corporate finance teams, Global S& OP manager, Global share reporting manager
  • Excellent knowledge in Excel Spreadsheet
  • Externally: Retail / Consumer insights agencies
  • Attention to detail is critical, with the large amount of numbers managed on a daily basis
  • Work with a wide range of internal and external stakeholders
  • Foster integration, prioritization, and coordination of marketing efforts across MetLife’s nearly 50 geographic markets and vertically between global, regional and local level teams
9

Skills For Digital Marketing Planning Manager Resume

  • Ensure appropriate allocation of the organization’s resources to support business needs
  • Development of continuous and ad-hoc analysis using different information platforms and data bases, such as the Global Consumer Survey, Off-take volumes and Market Share, Passenger Profiles, Pricing Database
  • Monitor and report competitor’s performances in BAT GTR strategic locations
  • Experience in a highly analytical environment - corporate planning and/or analysis in an entertainment/digital media company, top management consulting firm, or similarly demanding environment in which modeling and strategic analysis are performed
  • History of self starting initiatives and an enthusiasm for creating their own work
  • Detail oriented with a keen eye for process improvement opportunities
  • Strong communicator with the ability to moderate based on audience and demonstrate an ability to partner with a range of cross cultural and cross functional partners
  • Entertainment or digital media experience driving growth strategy, business development, and/or marketing
10

Skills For Sales & Marketing Planning Analyst Resume

  • Experience in highly analytical environments - top management consulting firm, investment bank, corporate strategy, or digital marketer
  • Working knowledge of retail branch and banking channel (ABM, Telephone Banking, Frontline Support) planning and execution
  • History of self starting and defining what success means in different professional environments and achieving that success
  • Manage multiple projects simultaneously within a fast paced and evolving environment
  • Marketing experience, with working knowledge of marketing strategies and a demonstrated ability to apply them. Strong analytical skills and ability to deliver actionable recommendations from analysis. Project and budget management experience

List of Typical Responsibilities For a Marketing Planning Resume

1

Responsibilities For Director, Marketing Planning & Analysis Resume

  • Develop, implement and communicate all processes that streamline and enhance the consumer products business including translated assets (logos, show clips, voice/music), trademarks and systems across all VIMN properties
  • Develop and maintain a planning calendar, which drives all Brand Management activities including brand planning, trade show development, materials updates, etc
  • Ensure that all brand information is routinely communicated throughout the various lines of business
  • Work closely with Brand Directors, LOB heads, and franchise partners in order to maximize joint opportunities and create integrated and timely campaigns
  • Manage the International HQ (NY) marketing budget, providing monthly status reports and overseeing/approving all invoices against International HQ budgets (both NY and LON based) to ensure monthly/yearly target is met and used efficiently
  • Monitors and analyzes main customers activities
  • Carries out BU management control, interacts and collaborates with BU Management
  • Issues reports to Tenaris management with conclusions and eventually propose plan actions
2

Responsibilities For Marketing Planning & Operations Director Resume

  • Build complex tools and dashboards to visualize business performance and operationalize data
  • Partner with IT to provide timely and accurate data to various stakeholders
  • Identify gaps in the data and drive solutions to “connect the dots”
  • Continue to advance data quality efforts within enterprise systems such as Salesforce.com to ensure all users can access accurate and timely data
  • BA/BS in statistics, computer science, economics or equivalent fields
3

Responsibilities For Regional Marketing Planning & Operations Director Resume

  • Partner with key stakeholders to identify current business and product trends and help identify ways to improve business performance
  • Analyze local markets to assist in the evolution of global Total Addressable Market (TAM) modeling and disseminate the information in a timely manner to executives and sales leaders
  • Continue to progress data quality efforts within enterprise systems such as Salesforce.com and other tools to ensure all users are accessing accurate and timely data
  • Highly independent self-starter with the ability to collaborate cross functionally
  • Create strategic value-added analyses around growth opportunities, marketing campaigns, media optimization, and core business metrics in order to drive better decisioning and results
  • Identify and recommend acquisition programs to expand the customer base
4

Responsibilities For Marketing Planning & Portfolio Management Resume

  • Monitor competitive financials, image, and product offerings in terms of in-store and direct mail offers. Shop and scout competition
  • Shares highly complex information related to marketing plans and strategy. Interacts with senior management to keep abreast of objectives. Interacts with direct reports and peers in management / customers / vendors to interpret information and improve cross-functional processes and programs. Builds and enhances key internal and external contacts
  • Be results driven and detailed oriented
  • Timely upload and maintenance of offtake market share, PAX, pricing and other data. Ensure up to date and accurate data in Alteryx Workflow and Tableau Software and other reporting presentations
  • Experience in marketing, digital media, social media, advertising, kids television, kid’s products and trends, women’s lifestyle (entertainment/products/parenting) or messaging to young kids (entertainment/products)
  • Experience in highly analytical environments - top management consulting firm, investment bank, corporate strategy, or digital marketer. Of the 10-15 years of professional experience, at least 5 years of media and/or entertainment specific experience in highly analytical roles
5

Responsibilities For Marketing Planning & Performance Analyst Resume

  • Motivates People –Gains people commitment to achieve business objectives through clear communication of the company’s vision and flexing leadership styles to inspire high performance
  • Creates Partnerships –Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives
  • Marketing experience, with working knowledge of marketing strategies and a demonstrated ability to apply them. Strong analytical skills and ability to deliver actionable recommendations from analysis. Project and budget management experience. Ability to lead/influence cross-functional teams
  • Marketing or Loyalty experience, with working knowledge of marketing strategies and a demonstrated ability to apply them. Strong analytical skills and ability to deliver actionable recommendations from analysis. Project and budget management experience. Ability to lead/influence cross-functional teams
  • Ensures the consistency in our communication and information amongst our international territories, developing specific sales assets and tools that enable the teams to sell effectively
  • Supports the international lines of business in the strategic implementation of marketing/brand plans in order to drive the business, and serves as the ‘voice’ for the category teams at the International BM table
  • Provides VIMN management, CP staff, Nick channel staff, IPS, agents, and other key business partners with strategic information, brand direction consistent with franchise plans, and marketing best practices
6

Responsibilities For Assistant Manager Trade Marketing Planning & Operations Resume

  • Experience in working with big brands, high level clients and across entire organizations
  • The position supports the Nickelodeon and Viacom Consumer Products team across priority properties for Nickelodeon, Comedy Central, and MTV
  • Accounting designation (CPA, CMA, CA, CGA) or MBA is considered an asset LI-MK1
  • Regional Naming Specialist
  • Enabling organisational alignment towards critical business objectives and leading the organisation’s implementation of strategic process and operational transformational activities
  • Live TD Shared Commitments
  • Flexible benefit scheme

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