Marketing Marketing Manager Resume Sample

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Work Experience


Senior Product Marketing Manager
12/2016 - PRESENT
New York, NY
  • Driving solution revenue and ROI through effective digital and content marketing strategies and through close collaboration with sales
  • Developing and overseeing the planning for solutions within Blackboards Teaching and Learning Platform
  • Developing and creating solutions positioning which differentiates Blackboard from the competition and creating and collaborating with Central Marketing to develop an effective content plan that aligns to the buyer’s journey for priority personas
  • Developing sales enablement plans, tools and training content to drive sales effectiveness across the products in your portfolio
  • Assess market opportunities and work with marketing and sales teams to create and deliver effective go-to-market strategies, programs, and sales/marketing assets to drive sales of Document Cloud into government and education segments
  • Drive the development of personas, segment briefs, messaging, positioning, and content strategy
  • Create sales tools such as sales presentations, conversation guides, solution sheets, and battlecards
  • Serve as the business unit lead and go-to expert for worldwide government and education segments
  • Help define product requirements for winning in government and education markets
Associate Product Marketing Manager
09/2010 - 11/2016
Houston, TX
  • Deliver customer presentations, as needed
  • MBA and BA/BS in Computer Science (or equivalents)
  • A recommended 7 years experience in technology product marketing or product management in the enterprise software market segment
  • Proven track record of growing new products into successful businesses, especially for enterprise products
  • Technical background in the datacenter and applications software space, especially understanding of virtualization, automation and management
  • Aptitude to quickly come up to speed on new technology concepts
  • Deal with and execute under ambiguity
  • Experience with commercial and enterprise customers, presenting to C-level executives and passion to evangelize a disruptive new technology
  • Location - Palo Alto, CA
Senior Marketing Manager / Marketing Manager
01/2004 - 07/2010
New York, NY
  • Work closely with Adobe’s Global Marketing Organization to develop strategic programs that drive demand and pipeline
  • Broaden Adobe’s position as an industry thought leader through the creation of white papers, blog posts, and articles
  • A recommended 7 years in the enterprise software market segment with expertise in product marketing, product management or equivalent
  • Proven track record of growing new products into successful businesses, especially for enterprise products leveraging partner ecosystem
  • Background in the datacenter and applications software space, especially understanding of virtualization, automation and management
  • Engage with customers and partners to educate / inform them of the business benefits of utilizing high performance flash, cloud and software-defined storage solutions
  • Track key business indicators, including market share, attach rate and competitors’ marketing strategies to guide future product direction and marketing efforts

Education


University of Phoenix - North Davis Learning Center
1999 - 2004
Bachelor's Degree in Business

Professional Skills


  • Strong written and oral communication skills, interpersonal/teamwork skills, and organizational skills
  • Outstanding communication skills, including strong writing abilities and proven experience in making complex subject matter accessible to a broader audience
  • Excellent personal computer skills – including outstanding Excel and Powerpoint skills
  • Excellent presentation skills, including public speaking skills
  • Proven verbal and written communication skills; outstanding organizational skills
  • Very strong organizational skills & project management skills
  • Marketing experience with demonstrated time/project management and priority management skills

How to write Marketing Marketing Manager Resume

Marketing Marketing Manager role is responsible for presentation, analytical, marketing, communications, interpersonal, business, technical, strategic, leadership, collaboration.
To write great resume for marketing marketing manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Marketing Marketing Manager Resume

The section contact information is important in your marketing marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Marketing Marketing Manager Resume

The section work experience is an essential part of your marketing marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing marketing manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Marketing Marketing Manager resume experience can include:

  • Demonstrate solid presentation and writing skills
  • We are looking for a highly motivated, results-driven marketer, who has strong technical aptitude, leadership skills, field experience and business acumen
  • Experience in product marketing, product management, brand marketing (start-up experience, technology, and consumer goods preferable)
  • Strong communication skills — able to keep colleagues updated and on-track
  • Prioritize and execute across multiple projects effectively, while driving them to completion with a focus on producing measurable results
  • A go-getter with strong writing and presentation skills. We are looking for folks that can tell a great story

Education on a Marketing Marketing Manager Resume

Make sure to make education a priority on your marketing marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Marketing Marketing Manager Resume

When listing skills on your marketing marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical marketing marketing manager skills:

  • Strong verbal/written communications skills and presentation skills are critical
  • Results driven; strong analytical skills with exceptional verbal and written communication skills
  • Demonstrated data-driven decision-making skills to measure effectiveness of activities to prioritize and maximize investment
  • Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
  • Excellent verbal and written communication skills, with proven strength in copy writing and messaging
  • Excellent organisational skills and experience of managing multiple simultaneous projects

List of Typical Experience For a Marketing Marketing Manager Resume

1

Experience For Senior Product Marketing Manager Resume

  • Strong articulation of right / left brain thinking with proven creative and analytical skillset (e.g. performance driven marketing campaigns)
  • Strong storytelling skills, with a demonstrated ability to translate technical functionality into compelling customer-centric narratives
  • Excellent communication and interpersonal skills with experience creating and delivering presentations
  • Good collaboration skills -- someone who people like to work with; tough but fair and good-natured
  • Strong analytic and decision making skills including the ability to assimilate complex and varied market data
2

Experience For Associate Product Marketing Manager Resume

  • Excellent communication skills, ability to collaborate with multiple functions (Engineering, Regulatory, Finance, Sales, Supply Chain, etc.)
  • Proven project and program management skills, with the ability to manage complex projects across multiple teams and stakeholders
  • Experience in marketing, with specific experience in small business/consumer technology-driven brands and experience in web/software applications
  • Very strong written communication and presentation skills. Comfortable in front of customers
  • Strong presentation skills to evangelize products to worldwide sales, channel and at various industry events
  • Excellent communication skills, ability to collaborate with multiple functions
  • Excellent teamwork, interpersonal, and relationship management skills. No big egos!
  • Can effectively balance quantitative evidence and qualitative factors to quickly test and learn (avoiding analysis paralysis)
3

Experience For Field Marketing Marketing Manager Resume

  • Strong leadership skill - proactive, self-starter, possess strong follow-through
  • Excellent time, project management, and written communication skills
  • Communication: Excellent communication skills at all altitudes with actionable clarity and transparency
  • Industry experience in Consumer Packaged Goods (CPG) with category experience in household supplies, food, beverage, pet, health & beauty, or baby
  • Strong negotiation, relationship building and influencing skills
  • Operates effectively in a changing environment, adaptable and keeps a can do attitude
  • Outstanding written and verbal English language skills
  • Marketing experience with at least 5 years hands-on (B2C/enterprise) product marketing experience launching mobile apps
  • Deep knowledge of marketing to and effectively reaching the Enterprise and Fortune 2000 audience
4

Experience For Senior Marketing Manager / Marketing Manager Resume

  • Be passionate about measurement and have experience setting baselines and defining effectiveness measures
  • Solid knowledge of two-tier distribution model with direct experience interacting and driving business initiatives with Solution Providers/VARs
  • Approx. 5+ years work experience in pricing, operations, product marketing, or equivalent experience in the enterprise software technology industry
  • Demonstrated ability to create compelling and effective marketing messages and materials
  • Superior organization and time management skills, managing multiple competing projects against tight deadlines
  • Work experience with 5+ years of experience in Product Marketing, Solutions Marketing, Outbound Product Management or related roles
5

Experience For Partnerships & Marketing Manager Resume

  • Creative skills in developing simple, crisp, and direct messaging, preferably written for small business or retail customers
  • High tech product marketing or similar experience; 8-15 years of broadly relevant career experience
  • Demonstrated 5+ years’ experience in technology related roles in areas directly relevant to the responsibilities described above
  • Demonstrate experience driving pipeline and awareness through multiple owned, earned, and paid channels
  • A customer-centric mindset with proven experience in developing customer insights and translating these insights into strategies that build the business
  • Experience of demonstrated success in the Energy, Chemicals or related process industry segments
  • Effectively present to all levels of an organization internally and externally
  • Demonstrated skill in working directly with executive management
  • Direct experience in the payments ecosystem, experience in either payments, commerce or financial technology desired
6

Experience For HBO Marketing Manager Resume

  • Prior product management, product development and/or product launch experience required
  • Exceptional communication skills across channels as well as small and large groups
  • Work with field and partner readiness teams to ensure roadmap, value proposition, positioning & messaging is effectively communicated
  • Exceptional critical thinking, problem solving and executive presentation skills
  • Prior experience (8+ years) in marketing / product management required
  • Marketing experience, preferably with 2+ years of product marketing experience in the B2B SaaS space
  • Identify and execute on breakthrough product marketing activities that reach the Appstore developer target audience effectively
7

Experience For Digital Product Marketing Marketing Manager Resume

  • Marketing or product experience with 2+ years of product marketing experience
  • Proven experience driving decisions based on a deep understanding of customer needs
  • Proven track record of success in a fast moving, technical environment, including a proven ability to learn new technologies and concepts quickly
  • Superior communication and writing skills; be able to deliver high-quality marketing copy and content, at a fast past
  • Experience in marketing within a consumer packaged goods or entertainment company
  • Managing and developing the creation of effective sales tools and assets, including sales training
  • Managing and developing the creation of effective sales tools and content assets including collateral, videos, white papers, case studies, and more
  • Mentoring product managers who have less experience in defining and delivering digitally connected propositions, as needed
8

Experience For Marketing Manager, Nbcuniversal Resume

  • Synthesizing a diverse set of opinions and experiences, and driving alignment where necessary to move the business forward
  • Influencing Others: proven ability to move others across organizational boundaries to a desired business outcome
  • Establishing excellent relationships with PLM, sales and marketing teams
  • Understanding and experience of multi-tier channel sales and distribution models
  • Collaborating across the Worldwide Commercial Business and C+E Marketing teams to align on field priorities and to align the resources to support to deliver
  • Engaging in an effective rhythm of the business process
  • Marketing experience at a strategic and tactical level
  • Relevant work experience in fields such as marketing, technical marketing, developer marketing, consulting, training, or product management
9

Experience For Senior Marketing Manager / Program Mgr-VP Resume

  • Experience in product marketing, including the creation of positioning, messaging, and storytelling across multiple releases
  • Experience building and executing marketing plans using a creative approach
  • Lead development of messaging and positioning for datacenter innovation, including strong partnerships across multiple engineering teams for content creation
  • Extensive experience implementing marketing tactics – writing, presentation development, positioning and program execution
  • Experience in developing and delivering customer training and education programs is desired
10

Experience For Senior Marketing Marketing Manager Resume

  • A proven history in defining go-to-market programs and launching new products, including
  • In software product marketing with pricing and packaging experience
  • Experience with solutions marketing, solutions consulting or product marketing in B2B or B2C market
  • Relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product management·
  • Experience conducting, synthesizing and sharing user research

List of Typical Skills For a Marketing Marketing Manager Resume

1

Skills For Senior Product Marketing Manager Resume

  • Strong business and technical writing skills and strong analytical skills with tools such as Salesforce, Tableau, etc
  • Strong interpersonal skills with ability to work effectively cross-functionally, and in teams
  • Strong presentation skills and ability to interact effectively with customers, analysts, press and other outside influencers
  • Strong analytical skills, with demonstrated capabilities interpreting data and qualitative research and distilling into actionable key takeaways
  • Strong hands-on data manipulation and analysis skills. Demonstrated ability to use data to develop marketing insights and drive decision making
  • Strong communication and presentation skills, including experience presenting to senior management and customers
  • Strong product management skills and experience of taking new products to market
  • Effective time management skills: An organized individual who can prioritize and meet deadlines
2

Skills For Associate Product Marketing Manager Resume

  • Strong presentation and writing skills, with executive-level communication experience
  • Excellent oral and written communication skills. Experience interfacing with senior executive leaders, both internally and externally
  • Proven business and analytical skills to support planning, prioritization and measurement
  • Strong analytical skills and the ability to turn analysis into effective execution
  • Strong leadership skills and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives
  • Demonstrated leadership skills. Effective at cultivating networks and partnerships
3

Skills For Field Marketing Marketing Manager Resume

  • Strong analytical skills including defining, measuring and analyzing key performance indicators
  • Strong preference for experience in, and strong understanding of, search advertising and/or programmatic buying
  • Excellent teamwork skills required, particularly when working with fellow marketing team members
  • Excellent strategic thinking, problem solving and executive presentation skills
  • Strong relationship-building skills with the field, field marketing, product management and other key stakeholders
4

Skills For Senior Marketing Manager / Marketing Manager Resume

  • Exceptional written communication skills with experience in copywriting for marketing collateral and sales tools
  • Demonstrated skills in some form of technology (i.e.. coding / database technology etc.)
  • Strong communication, presentation, writing, and analytical skills and ability to work well cross-functionally and with customers
  • Strong written communication and presentation skills, including the ability to simplify the complex
  • Experience working effectively in a high growth environment
  • Excellent communication and storytelling skills: Written, verbal, and visual
  • Strong leadership skills with successful track record of managing v-teams
  • Exceptional experience with writing, communication, and presentation skills
5

Skills For Partnerships & Marketing Manager Resume

  • Proven cross-group collaboration and launch/marketing project management skills
  • Strong communication skills toward all levels of the organization including presenting to senior management
  • Deep analytical skills, both quantitative and qualitative. Strong strategic thinking and ability to communicate complex issues in straightforward ways
  • Demonstrated ability to think strategically, solve problems, execute effectively, and manage multiple projects at once
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
  • Excellent organizational skills and ability to run multiple projects at the same time
6

Skills For HBO Marketing Manager Resume

  • Excellent people skills to interact with colleagues, cross-functional teams, and third-parties
  • Thrive in a fast paced often ambiguous environment and effectively prioritize your work
  • Strong communication skills: verbal, written, visual, and able to speak convincingly to engineering and outbound marketers/agencies
  • Strong communications and writing skills, with the ability to weave together a compelling story
  • Excellent written and verbal skills with the ability to work cross-functionally across teams
  • Strategic thinking skills with a demonstrated ability to develop creative solutions
  • Strong leadership, communication, presentation and collaboration skills
7

Skills For Digital Product Marketing Marketing Manager Resume

  • Excellent written and oral communications skills; Ability to present self professionally and intelligently to internal clients/colleagues
  • Excellent customer presentation skills. Ability to explain sophisticated technical concepts in a simple and easy-to-understand way
  • Superior written and verbal communication skills and proven writing excellence
  • Demonstrated technical acumen & ability to collaborate effectively with the product engineering, customer support, and operations teams
  • Strong demonstrated analytical experience including market research/analysis and competitive intelligence
  • Excellent communication skills: writing, presentation abilities, project plan development, etc
  • Analytical mind and strong quantitative skills
  • Ambition self-starter with excellent follow-through skills
8

Skills For Marketing Manager, Nbcuniversal Resume

  • Extensive relevant Product Marketing Experience in consumer applications Proven experience in developing user stories and Market Requirement Documents
  • Excellent verbal presentation skills in support of customer meetings, executive updates and analyst briefings
  • Proven leadership and strategic skills with ability to drive both short and long term initiatives
  • Excellent interpersonal, writing, presentation skills
  • Extensive experience in Sales and Marketing, solid experience in product management
9

Skills For Senior Marketing Manager / Program Mgr-VP Resume

  • Strong executive presence and best-in-class communication skills
  • Analytical and problem - solving skills experience
  • Excellent presentation skills and an ability to influence others
  • Excellent analytical skills and the ability to negotiate
  • Strong analytic skills and the ability to dig deep into data and make recommendations based on data
  • Excellent people and management skills and ability to interact with colleagues in cross-functional teams, customers and key third party partners and vendors
10

Skills For Senior Marketing Marketing Manager Resume

  • Strong strategic thinking, creative problem solving, technical and analytical skills
  • Excellent people skills to inspire and to interact with staff, colleagues, cross-functional teams, partners, and customers
  • Very strong written, presentation and oral communication skills
  • Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and executive presentation skills are required
  • Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving and executive presentation skills
  • Outstanding communication skills and comfortable in executive presentations

List of Typical Responsibilities For a Marketing Marketing Manager Resume

1

Responsibilities For Senior Product Marketing Manager Resume

  • Develop integrated sales marketing solutions utilizing the platforms, (TV, OOH, Digital, Mobile, Social, etc.,) properties, (Prime, Sports, Specials, Local Programming, etc.) and resources of the Telemundo Station Group
  • Strong communications skills -- able to create and present messaging effectively
  • Proven ability in presentation and effective communication skills
  • Strong problem solver, blending creative and analytical skills to anticipate problems and provide creative solutions
  • Excellent computer skills including advanced features of Excel
2

Responsibilities For Associate Product Marketing Manager Resume

  • Marketing experience, with experience in small business/consumer technology-driven brands and experience in web/software applications
  • Business owner with entrepreneurial drive; strategic thinking and team leadership skills with proven ability to think big and influence others
  • Master storyteller with high attention to detail and strong presentation skills
  • Strong project management skills -- able to keep processes on track, handle details, never let anything fall through the cracks
  • Outstanding communication skills - including writing, verbal and Powerpoint
3

Responsibilities For Field Marketing Marketing Manager Resume

  • Work experience in marketing and advertising; specifically, experience in planning and designing marketing campaigns
  • Demonstrated experience and ability in driving product packaging, pricing and positioning for complex solutions
  • Proven experience successfully crafting strategy, positioning, messaging and launch for technology products required
  • Prior successful experience working closely with field sales, training, and marketing organizations
  • Demonstrated experience leading and influencing cross-functional groups to accomplish corporate and project objectives
  • Strong strategic thinker with experience translating insights into go-to-market strategies and executing with excellence
  • Work experience in communications, messaging, writing experience, preferably for consumer technology
4

Responsibilities For Senior Marketing Manager / Marketing Manager Resume

  • Advanced Power BI, modeling, and Excel skills and ability to quickly gain proficiency in SQL
  • Identify and execute on breakthrough solution marketing activities that reach target audience effectively
  • Software industry experience and a proven record of marketing success
  • Work effectively across AWS with groups such as sales, business development, recruiting, evangelists to achieve business goal
  • Experience in product marketing experience, ideally with a Data Storage vendor or a Cloud Service Provider
  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Solid grounding in vertical specific IT priorities and personas
  • Work effectively across AWS with groups such as sales, business development, solutions architects, and evangelists to achieve business goals
5

Responsibilities For Partnerships & Marketing Manager Resume

  • Marketing experience (e.g. research, messaging, positioning, branding, creative development, campaign execution)
  • Marketing experience, especially in the areas of digital marketing, strategy, positioning, and content generation
  • Engineering release management, Microsoft product marketing (PMM), or direct Office / Windows / EMS business experience
  • Exploring new customer experiences & opportunities
  • Being a reliable, thoughtful, effective voice for strategies and tactics to support the sales of portfolio solutions
  • Lead efforts to define and implement frameworks for building, measuring effectiveness of, and optimizing marketing lead scoring models
  • Deep analytical background with a proven record for structuring and solving problems, drawing conclusions, and formulating recommendations
  • Demonstrated track record in executing broad reaching compelling multi-channel marketing campaigns
  • Experience working in enterprise product management or marketing roles that are partner-facing and field-facing
6

Responsibilities For HBO Marketing Manager Resume

  • Proven record of developing and executing profitable marketing campaigns and/or marketing programs
  • Experience with crafting messaging, positioning or customer/field facing communications
  • Successful experiences and knowledge in one or more areas of IP networking such as routing, switching, load-balancers, firewalls, WAN, VPNs etc. is essential
  • Successful history in product marketing, including experience with worldwide marketing campaigns
  • Understand and analyze the market landscape to develop effective and compelling product positioning and messaging
  • Experience in product marketing, executive communications, direct marketing, or marketing program management
7

Responsibilities For Digital Product Marketing Marketing Manager Resume

  • Solid understanding of applications and IT infrastructure including networking automation, compliance and DDI (DNS, DHCP & IPAM)
  • Technical marketing / product marketing experience for leading-edge products (3-5 years)
  • Experience testing marketing hypotheses in market and iterating on learnings to amplify results
  • Work experience in product marketing, solutions marketing, field marketing, sales, or product management
  • Ensure we ship a high quality experience and working with existing vendors to resolve product and business-related issues for existing offerings
  • Marketing experience at a technology, internet, staffing, or consulting company
  • Marketing experience with specific responsibility for developing high impact messaging
8

Responsibilities For Marketing Manager, Nbcuniversal Resume

  • Results-driven product marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals
  • Product marketing/management experience, preferably in digital advertising marketing
  • Professional experience in Marketing, or other product marketing roles dealing with internet and/or technology (consumer or B2B)
  • Experience with consumer storytelling, understanding the elements of a marketing funnel as well as product value prop, and ideally, the creative process
  • Proven record of evaluating marketing programs from multiple data sources, and drawing clear conclusions and actionable recommendations
  • Experience in product management, marketing, finance, investment banking or management consulting
  • Proven track record of building and executing successful marketing plans that are creative, hypothesis-driven and highly analytical
  • Demonstrated ability in building, launching and growing innovative technology products
  • Strong understanding of IT the industry and IT buyers: professionals who are responsible for managing and monitoring IT infrastructure and applications
9

Responsibilities For Senior Marketing Manager / Program Mgr-VP Resume

  • Experience defining and implementing marketing strategy
  • Excellent at providing context, driving appropriate analyses, and making thoughtful, clear and actionable recommendations
  • Proven history of creating and successfully executing multi-channel marketing campaigns
  • Experience recently selling, marketing or managing high-tech services or products
  • Exhibit strong leadership using strategic imagination, provocative inquiry, and creative problem-solving
  • Proven success directly supporting mid- to large-sized salesforce and working closely with product teams
  • Senior level product marketing experience, preferably in a fast growing tech-focused company
10

Responsibilities For Senior Marketing Marketing Manager Resume

  • Experience working with marketing automation and/or sales force automation systems
  • Track and measure campaign effectiveness using marketing automation and SalesForce.com
  • Strong writing / communication (Writing samples required)
  • Solid understanding of Breast Imaging & Ultrasound
  • Solid understanding of quantification solutions, analysis, reporting and workflow in ultrasound
  • Relevant work experience in fields such as technical marketing, technical pre-sales, consulting, or product management

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