Marketing Business Analyst Resume Sample
Dillon Koch
357 Swaniawski Drives,
Philadelphia,
PA
+1 (555) 339 6198
Work Experience
Senior Marketing Business Analyst
11/2017
-
PRESENT
New York, NY
- Develop meaningful and actionable reporting/metrics using sales and production data from multiple systems leveraging a centralized database
- Work closely with internal customers to translate and refine business requirements to create and enhance internal reporting
- Partner with different business functions and Corporate IT to implement a standard business warehouse tool
- Enable controlled access to the centralized database where necessary to enable internal customers to perform ad hoc analysis
- Perform regular audits of data to ensure accuracy of reports/metrics
- Support the development of standardized external reporting/metrics to be leveraged by the Customer Program team in recurring customer business reviews
- Work closely with IT to ensure accurate data is available and retrievable from multiple systems to support business reporting needs
- Support the development and testing of new and existing systems to ensure implementations of new software functionality provide the desired results with accurate data
Marketing Business Analyst
07/2013
-
09/2017
Houston, TX
- Works with business leader to define project scope
- Performs impact analysis of business process changes/enhancements across the organization
- Understands customers objectives, processes and products in order to make educated recommendations
- Acts as liaison between Business Sponsors and IT staff
- Mentors/supervises lower level peers on project tasks by managing the daily and long term work efforts of assigned staff for a particular segment of work
- Completion of or actively pursuing a major insurance designation, or Business Analysis Certification (CBAP) and currently certified for process improvement (Six Sigma or Z-Lean Yellow Belt)
- Applies requirements elicitation, analytical, and communication skills to analyze information needs and functional requirements to deliver the following artifacts as needed – User/Functional requirements including use cases, business process models, and design requirements
- Collaborates with business leaders to identify and prioritize projects to ensure the delivery of on time and quality solutions
- Elicits requirements using interviews, document analysis, requirements workshops, surveys, business process descriptions, scenarios, tasks and workflow analysis
Marketing Business Analyst Internship
05/2010
-
03/2013
Detroit, MI
- Evaluate data, identify trends, and present findings to business leadership
- Support business projects that require an understanding of multiple systems
- Document processes and procedures required to maintain reporting
- Become fully involved in the S&OP process and help establish the appropriate data collection and reporting to support improved forecasting
- License renewals reporting
- Experience working within the Full SDLC
- Develops business requirements through analysis on business activities, industry trends and sponsor requests
Education
Friends University
2006 - 2010
Bachelor's Degree in Computer Science
Professional Skills
- Demonstrate the value of big data and analytics to Clients and internal Sales teams by going beyond intelligence to proactive insight about IMDb’s movie and TV fans to unlock adverting opportunities around great entertainment content
- The quest for new uses of IMDb data sets: partnering with studios to create things like new movie tracking methodologies or working to deliver data-based narratives to non-entertainment marketers about the value of IMDb’s audience
- Demonstrated experience in data query and reporting skills using SAS/SQL; and,
- Excellent communication, business writing, analytic, critical thinking, problem solving, and coaching skills
- Strong analytical and problem solving skills. Anticipates, identifies, and predicts trends in the business environment allowing organization to capitalize
- Proven problem-solving skills required
- Strong research and communications skills, along with a keen attention to detail
How to write Marketing Business Analyst Resume
Marketing Business Analyst role is responsible for business, analytical, organizational, modeling, research, articulate, excel, finance, retail, credit.
To write great resume for marketing business analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Business Analyst Resume
The section contact information is important in your marketing business analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Business Analyst Resume
The section work experience is an essential part of your marketing business analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing business analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing business analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Business Analyst resume experience can include:
- Demonstrates strong project work and project planning experience and previous experience in a full development life cycle
- Demonstrated strong strategic, analytical, organizational and communication skills
- Demonstrates superior written and oral communication skills
- Excellent administrative and organizational skills; very detailed oriented and procedure oriented
- Advanced skills in MS Office Suite; specifically Word, Excel, PowerPoint and Outlook
- Supports the Business Partner in collaborating with her/his GEOs/Global Marketing stakeholders to plan and prioritize Marketing roadmap deliverables
Education on a Marketing Business Analyst Resume
Make sure to make education a priority on your marketing business analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing business analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Business Analyst Resume
When listing skills on your marketing business analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing business analyst skills:
- Good social and communication skills, strong analytical skills, and ability to deal with ambiguity and rapidly changing business environments
- Good understanding of concepts and can articulate effectively
- Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
- Prior business analytics experience with 5 years of relevant work experience
- An excellent verbal and communication skills
- Excellent business analysis skills. Knowledge in Salesforce.com helpful
List of Typical Experience For a Marketing Business Analyst Resume
1
Experience For Digital Marketing Business Analyst Resume
- Experience in planning direction and implementing a strategic/market plan over a planning cycle
- Experience with Marketing Technologies, Digital Marketing systems
- Measure the effectiveness of advertising, marketing, and communications strategies
- Demonstrated ability of influencing and executing organizational and mindset changes
- Desires to accelerate their career path through a challenging and rewarding experience
- Demonstrates an advanced understanding of all relevant IT areas and their applications
- Demonstrated ability to assist in leading a project in the development and implementation of processes and programs
2
Experience For Retail Marketing Business Analyst Resume
- Experience in applying risk management practices required
- Proven ability to thrive and deliver in ambiguous and/or fluid business conditions while maintaining a positive attitude
- Working as a Business Analyst, Quantitative Analyst or comparable experience
- Develop and implement methodologies to extract and standardize data from internal databases and ensure data validity for advanced analytical testing
- Experience as a Business Analyst or Senior Business Analyst
3
Experience For Marketing & Business Analyst Resume
- Experience with Jira or similar software
- Experience with MS Visio or similar software
- Good time management and organizational capabilities
- Champion the consumer and the consumer’s experience throughout the sales and product development processes
- Lead day-to-day project/task backlog grooming with leadership team to ensure optimal prioritization
- Manage time, prioritize tasks and work with minimal supervision
- Admin experience in salesforce.comCRM application (ADM 201 certification)
4
Experience For Senior Marketing Business Analyst Resume
- Understanding various consumer segments and identifying opportunities to improve marketing acquisition performance
- Documenting ‘as is’ and ‘to be’ processes and business /functional requirement documents, including data flow, business rules, and use cases
- Coordinating tags and tracking parameter implementations
- Keeping abreast of marketing performance measurement techniques and benchmarks, and apply this knowledge to support and drive the objectives of the business
- Documenting ‘as is’ and ‘to be’ processes and business /functional
- Identifying key needs or gaps and provide recommendations to close those gaps
- Driving adoption and implementation of predictive and prescriptive analytics
5
Experience For Interactive Marketing Business Analyst Resume
- Willing to challenge others and be challenged
- Communicating with the relevant stakeholders i.eMCR, Brand, Marketing to resolve any issues related to the creative
- Information gathering activities such as surveying, analyzing and evaluating
- Serves as project manager for marketing projects, including assigning projects and load balancing
- Develop and streamline digital reporting, leveraging site as well as channel analytics (building out dashboards for different audiences)
6
Experience For Hotel Marketing Business Analyst Resume
- Key responsibilities include data analysis, reporting, market research, competitive analysis, planning, and marketing and sales process optimization
- Analyze and deliver solutions for fixing data discrepancies in the prospect lifecycle and optimizing lead flow through the marketing sales funnel
- Sift through large amounts of marketing data and omni-channel marketing interactions to make recommendations on ideal marketing mix and ideal customer journeys
- Conduct research regarding marketing strategies and consumer opinions while collaborating with brand consultant regency
- Provide consultative services regarding analytics impacts and requirements early in campaign lifecycles and regarding A/B testing approaches and analysis
7
Experience For Digital & Marketing Business Analyst Resume
- Assists with project trafficking for entire marketing department
- Ensure processes around reporting and tracking are scalable and implemented across global teams
- Develop compelling marketing stories so that they convey meaningful insights to different business groups
- Deep understanding of marketing pathways for both online and offline channels
- Tenacity in identifying potential reporting issues or challenges and drives toward solutions
8
Experience For Regional Marketing Business Analyst, Service Resume
- Thorough knowledge of developing reporting and analysis on Salesforce
- Working with digital marketing solutions
- Defining and tracking KPIs and other measurable success criteria
- In-depth knowledge of MS/Excel (creating pivot tables, charts, graphs, etc), and being able to analyze the facts
- Working in digital marketing environments (e.g., with ad servers, web analytics, search bid management, etc.)
- Familiarity with digital marketing principles such as funnel optimization UX, SEO Landing page optimization
- Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
- Comfortable talking and presenting to senior leadership
9
Experience For Sales & Marketing Business Analyst Resume
- Develop metrics and frameworks for measuring conversion rates and marketing efficacy for all digital business units
- Provide insights from data to optimize PPC, SEO, online advertising, email marketing programs and social media programs
- Utilizes knowledge of the business and industry to make recommendations to future strategies, and participates in the decision-making processes
- Builds trusting, collaborative relationships and partnerships with internal and external stakeholders, which help accomplish key business objectives
- Provides counsel to business leaders and stakeholders regarding IT policies, solutions and initiatives
- Leads in the development and delivery of key project goals, plans, timelines and deliverables using the Novo Nordisk IT project management methodology
- Proficient at developing business process design (Process flows, Data Flow diagrams, etc.)
10
Experience For Senior Digital Marketing Business Analyst, VP Resume
- Completion of or actively pursuing a major insurance designation, or Business Analysis Certification (CBAP)
- CRM Pilot Opportunity Sizing
- Perform competitive analysis (e.g., pricing, promotions, GTM activities) to support PSS life cycle strategies/tactics
- Assist with forecasting to assure sufficient product is available
- Assist with management/ deployment of alliance and other partner funds (specials, pricing, price promotions)
- BE/MBA - Education in Marketing and/or General Business Administration
List of Typical Skills For a Marketing Business Analyst Resume
1
Skills For Digital Marketing Business Analyst Resume
- Strong Excel and Visio skills
- Excellent communication skills, verbal and written
- Outstanding written and presentation/communication skills
- Competence in valuation model building and robust excel modeling skills
- Skills: SQL, Excel modeling, knowledge of data warehouse, writing docs
- Organizational, planning, and project management skills
- Additionally, here are the other core skills required
2
Skills For Retail Marketing Business Analyst Resume
- Acquires and demonstrates strong working knowledge of reporting procedures
- Strong research and analytical mindset and experience in generating analytic reports
- Proven knowledge and experience in Microsoft Excel, PowerPoint, and Word
- Effectively use Excel, Word and MS Outlook
- Communicate effectively and professionally with all levels of the Company
3
Skills For Marketing & Business Analyst Resume
- Build robust attribution models that effectively measure performance of each channel and opportunities of each product
- Actively take part in meetings and conferences and communicate effectively
- Working with groups to analyse, define, develop and prioritize business requirements and workflow processes
- Experience as a Business Analyst (analyzing, collecting and documenting requirements)
- Knowledge of effective marketing strategies and marketing communications
4
Skills For Senior Marketing Business Analyst Resume
- Business Analyst experience working in Application Development and gathering requirements
- Strong background working in SQL with the ability to work on large data sets and writing SQL queries
- Experience in a consumer facing digital marketing role, preferably in an eCommerce environment
- Strong understanding of attribution modeling
- Deep experience in analyzing data and translating to insights
5
Skills For Interactive Marketing Business Analyst Resume
- Experience working in a fast-paced, high-growth and ever changing environment
- Generate relevant metrics to further develop marketing initiatives and priorities
- Relevant experience in market research, business planning, strategic analysis, competitive analysis within automotive supplier market
- Effective problem solving and data issue resolution capabilities
- Knowledge and experience in one or more of the following: Hadoop, R, or Python
- Five years client facing website development and/or mobile app experience
6
Skills For Hotel Marketing Business Analyst Resume
- Five years reporting experience
- 6 months of experience in Marketing
- Execution minded analyst including strong tool capabilities (ie: R, SQL, Tableau)
- Experience of keeping track with projects with numbers, and address its changes
- Experience using Excel for data analysis
- Min 2 years experience as a marketing analyst in FMCG, tobacco or e-commerce company
7
Skills For Digital & Marketing Business Analyst Resume
- Experience using statistical analysis software and database communicators (SQL, Metabase, Tableu, etc)
- Previous experience with marketing and CRM technologies (Eloqua, SalesForce, Drift)
- Skilled in problem resolution and providing best practice solutions
- Contributes to the design and implementation of new or enhanced business systems following IT and Digital Customer Experience standards
- Develop strong working relationships with all touch points across the data lifecycle
- Business analysis and marketing experience
- Solid grasp of enterprise technology marketing tech stack
- Relevant business support and / or general analysis experience
8
Skills For Regional Marketing Business Analyst, Service Resume
- Demonstrated ability to find the right analytical approaches & specific steps to address the specific business questions
- Demonstrated proficiency in software applications such as Microsoft Excel, Access and Power-point
- Build effective relationships and leverage them to seamlessly overcome challenges and meet business needs
- Relevant experience
- Conduct user test planning, script writing, test data validation, review and execution as needed
- Experience with Rally (CA Agile Central), JIRA, and modern sharepoint software
- Experience with MS Project and other MS Office programs
- Demonstrating a flexible mindset, and comfort with multi-tasking, with the ability to quickly shift priorities
- Identify and prioritize continuous improvement opportunities
9
Skills For Sales & Marketing Business Analyst Resume
- Experience with Microsoft Office (Excel, Word, Power Point, Outlook)
- Experience in the credit card industry
- Experience in a Business Analyst role
- Previous successful measurement experience
- Strong expertise in Agile environments
10
Skills For Senior Digital Marketing Business Analyst, VP Resume
- Experience in an Analytics role
- Motivated self-starter with strong business acquity
- Measure budget spend vs marketing effectiveness campaign (Transport)
- Work experience. Preferably in global organization
- Builds appropriate and effective business relationships
- Experience as business analyst or related field
- Deliver accurate and effective presentations to project teams and business leaders
- Related work experience in an analytical role, e.g. Business Analyst, Financial Analyst, etc
- Proven ability to leverage data from multiple systems to create a central database
List of Typical Responsibilities For a Marketing Business Analyst Resume
1
Responsibilities For Digital Marketing Business Analyst Resume
- HTML email skills
- Experience performing tests in a basic QA function
- Financial acumen for effective business decision making
- Operates with the mindset on self-education and continuous improvement
- As a Business Analyst I, Project Manager or Process Analyst or 5 years of experience in related areas
- Initiating and being comfortable with creating structure in an ambiguous environment
- Utilizing and applying attention to detail especially when it comes to quality checking work
- Working knowledge of Agile development including creation of epics and user stories
- Setting up the key performance indicators of global digital campaigns in collaboration with the global marketing teams to ensure objectives are met
2
Responsibilities For Retail Marketing Business Analyst Resume
- Evaluating the performance of global digital campaigns across markets resulting in recommendation of clear actions to feed into digital strategic decisions
- Answering marketing questions from business reviews
- Contributing or leading the analysis to deliver decks for work streams
- Managing and analyzing complex datasets
- Understanding of various communication channels used by the marketers
- Collecting, updating, and analyzing data for reporting and analysis from multiple sources, including Salesforce, Eloqua and the Integrated Data Warehouse
- Fulfilling ongoing and ad-hoc reporting requests from various business units and project managers
- Manages each element of email and marketing automation campaigns including creative development, setup, targeting and testing to deployment and data monitoring
3
Responsibilities For Marketing & Business Analyst Resume
- Responsible for defining, monitoring and creating marketing dashboards
- Assist team members in documenting project requirements, building project plans, and tracking status
- Own reporting for the marketing team across key paid channels including search, social and display
- Ensure proper tracking and reporting of requests, issues, follow ups
- Lead measurement and analyses at a channel level, ensuring we are appropriately measuring performance and impact
- Communicates complex technical solutions to technical and non-technical stakeholders alike, anticipating and preparing for questions and responses
- Supports the CRM lead in the planning and execution of CRM strategy and conducts discovery and/or planning as needed
- Acts as a subject matter expert in email marketing; coaching others on email best practices
- Do analysis and reporting (verbal and written) on marketing campaign performance
4
Responsibilities For Senior Marketing Business Analyst Resume
- Produce analytical products for business customers, ensuring that they receive accurate decision making information in a timely manner
- Collaborate with business customers, gathering requirements and developing new reports
- Work independently towards meeting or exceeding personal and team goals
- Administrative assistance, preferably in an agency setting
- Be the go-to expert for paid media marketing intelligence
- Establish reporting infrastructure for daily, weekly, monthly read outs
5
Responsibilities For Interactive Marketing Business Analyst Resume
- Interest in emerging online UI/UX trends that affect Brightstar Device Protection’s subscribers
- Willingness and ability to act as gatekeeper for significant amounts of detailed information by asking questions to understand an internal client’s needs
- Using SQL queries
- Comfortable in learning new systems
- Communicate to C-level both orally and in writing, in a clear and concise manner
- Develop understanding of Brand/Business Unit strategies, key decision points, and specific analytic needs as it relates to MCE
- Help to ensure campaign coding meets the needs of the measurement plan
- Ad-hoc analysis of traffic, usage and revenue data to optimize the acquisition marketing program and drive business decisions and goals
- Update daily and weekly performance reporting for Paid campaigns
6
Responsibilities For Hotel Marketing Business Analyst Resume
- Tests and analyzes new customer segments and maps out strategy based upon email performance and marketing objectives
- Leads and manages project support staff for medium to large projects/enhancements affecting multiple business and IT departments
- Polished, professional attitude and the ability to build relationships and understanding within all areas of business
- Thrive in a fast pace, rapid change environment where matrix reporting and reliance on others is the norm
- Develop and maintain best practices for business analysis and testing
- Manage operational reporting needs
- Elicit, analyze, and document detailed business requirements
7
Responsibilities For Digital & Marketing Business Analyst Resume
- Query data through the use of SQL
- Knowledge in MS Excel, Acesss, PowerPoint, SAS and QlikView
- Open to travel for business
- As a Business Analyst or equivalent
- Strong written and verbal communication skills, including the ability to illustrate complex business and technical ideas, and communicate findings and recommendations to al levels of management
- Assist with product/service/ solution introductions and end-of-life obsolescence activities
- Execute/analyze product/ service/solution price promotions
- Business requirements / user story documentation
8
Responsibilities For Regional Marketing Business Analyst, Service Resume
- Recommendations for improvements, solutions and respective implementation plans LI-ND1 LI-ND1
- Gathers information to support business analysis and contributes to the completion of work product. Assists in the creation of program plans, product and pricing plans, pro forma and communication plans and / or facilitates and maintains data in internal systems and / or campaign planning tools with supervision
- Responsible for the day-to-day workflow of the performance team
- Create, compile, and distribute various client performance reports for the performance team
- Identify and assign client projects and tasks based on data/reports for the performance team to act on
9
Responsibilities For Sales & Marketing Business Analyst Resume
- Track and monitor status of assigned projects and tasks to ensure they're completed within established SLAs
- Analyze data/reports to draw conclusions and provide insights to leadership
- Communicate to stakeholders when there are changes, risks and conflicts to project/task schedules
- Compile and communicate various performance/operational reports for leadership and other internal stakeholders
- Analyze data/reports to draw conclusions and insights to share with leadership
- Review and evaluate the marketing solicitation and materials to ensure that the Client has the final version where Marketing Compliance Review (MCR) and Brand’s feedback has been incorporated into the final creative
- Providing support to Marketing by attending meetings to ensure the marketing materials adheres to the creative governance procedures and can obtain approval from Creative Governance Team
- Ensure efficient communication across levels and stake holders
10
Responsibilities For Senior Digital Marketing Business Analyst, VP Resume
- Perform customer analysis and segment customers into meaningful and actionable cohorts across multiple paid channels
- Conduct A/B and multivariate tests across channels
- Create and maintain dashboards that summarize acquisition, engagement, and retention metrics and identify opportunities to improve performance
- Act as central point of contact for her/his GEO, on behalf of GMO, across Campaigns Planning & Management, Response & Lead Management, Marketing Shared Services and Planning and Operations
- Partner with GEO Field Marketing/Ops leader to confirm performance targets and measures
- Collaborate with GMO functions, Sales Ops and Field Marketing to translate user requests into documented business cases and eventually, business requirements
- Performs research and digital analysis to support marketing operations and presents findings to manager or project leader
- Assigns resources to marketing projects
- Develops recommendations to solve problems and issues related to marketing operations
Related to Marketing Business Analyst Resume Samples
Business Analyst Lead-VP Resume Sample
Work Experience
• A number of years experience in the analysis and enhancement of trading platforms and front to back business processes
• Good understanding of the Equity trade lifecycle from pre trade to settlement
• Good understanding of Equity and Derivatives products
• &n...
Servicenow Business Analyst Resume Sample
Work Experience
• Essential - Determine and define business needs and global requirements to develop and continue the growth of a multi instance ServiceNow environment with primary focus on CMDB and the Configuration Management process. Though this can expand to other process areas such as Change, Incident, Problem, Knowledge, SDLC, Repor...
Professional Skills
• First-rate planning and organization skill...
• Good collaboration skills and ability to w...
• Strong facilitator; adept at running meeti...
Tech Business Analyst Resume Sample
Work Experience
• Leads requirement gathering meetings
• Provide in depth KT’s to Test Lead on requirements for project
• Collaborates with team members
• Responsibilities include Business analysis and documentation required for delivery of Repo Style Transactions into X...
Professional Skills
• Strong teamwork and interpersonal skills o...
• Excellent communication skills (Ability to...
• Experience documenting the functional aspe...
Business Analyst Management Resume Sample
Work Experience
• Additional Ad hoc work
• SAP Business Objects and/or other Business Intelligence/Data Analytics tools or experience
• Manages multiple tasks in a fast-paced and changing environment
• Fluent in the Microsoft Office Suite, primarily Excel and PowerPoint
...
Professional Skills
• Manage the IT contractor request process i...
• Team player with strong negotiation skills
• Strong written and verbal communication sk...
Business Analyst Level Resume Sample
Work Experience
• Uncovers client requirements via industry standard analysis techniques such as Data Flow and Object Modeling, Case Analysis, Workflow Analysis, and Functional Decomposition Analysis
• Previous systems analysis experience with Title XIX or XXI healthcare programs, including Medicaid, Medicare, or Co...
Professional Skills
• Prior experience working within an Agile-b...
• Prior experience using Requirements Tools
• Leverage communication, negotiation and in...
Management & Business Analyst Resume Sample
Work Experience
• Define the system and functional requirements of the product
• Using development specification, creates detailed use cases
• Plays a key role in the training of customer and technical support personnel
• Communicate with co-workers, peers, and managemen...
Professional Skills
• Strong organizational, prioritization and ...
• Highly skilled and proficient in using dev...
• Structured analysis skills including data ...