Market Intelligence Resume Sample
Kaylah Robel
430 Destin Rest,
San Francisco,
CA
+1 (555) 619 4112
Work Experience
Manager, Market Intelligence
05/2018
-
PRESENT
Los Angeles, CA
- Work closely with Regional Application Engineering, Product Management, Power Services, and the broader Sales Team to influence customer evaluation criteria and policy
- Be responsible for gaining an in-depth understanding of regional energy markets and the economic value customers derive from the sale of energy, capacity and ancillary services
- Contribute towards developing and executing Regional Marketing Penetration Strategies
- Ensure economic models reflect customer decision making criteria at the transaction level
- Participate in each transaction in North America
- Ensure our business understands customer evaluation criteria at transaction level
- Collect regional Voice-of-Customer and Voice-of-Market on the value of flexible generation solutions
- Partner with Marketing to develop NPI and build reference material / collateral on region energy market structures, pricing mechanisms, and policy
- Lead and conduct customer meetings to understand perceived value and influence with GE strengths
Market Intelligence
04/2014
-
04/2018
Phoenix, AZ
- Develop analytical market research reports and provides presentations that set forth conclusions and actionable recommendations
- Create and recommend methodologies to research requests and evaluates, selects and manages market research and syndicated data source vendors
- Provide relevant market intelligence to internal stakeholders
- Provide appropriate input relative to short-term and long-term marketing and business plan development
- Manage the market size and share estimation for key product categories
- Develop content for and responsible for the delivery of market intelligence related training
- Manage conducting data analysis using internal and external data
- Conduct market/competitive intelligence analysis using analytical techniques and approaches (i.e., SWOT, PESTR, Con-joint)
Market Intelligence Intern
02/2008
-
12/2013
Boston, MA
- Support communication and training programs in each region to build Sales competencies on customer value calculation and creation
- Gather and analyze competitor feedback in the regions to improve GE understanding of value differentiation in the eyes of our customers
- Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
- Triangulate knowledge across multiple data sources and come up with clear conclusions
- Listen and learn externally. Mine, uncover and communicate best practices internally
- Lead learning plan development in line and right sized to deliver business strategies and goals
- Manage and conduct all phases of qualitative and quantitative primary market research projects (from writing RFP and vendor selection, to final presentation) to ensure that the projects can accomplish research objectives within the appropriate timeline/budget
- Work very closely with Marketing to identify their market/competitive intelligence needs and provide solutions
Education
California Miramar University
2003 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Strong planning and analytical skills, with proven ability to apply these skills with business acumen to complex situations with competing priorities
- Strong Excel and PowerPoint skills, accurate, attention to detail, ability to meet deadlines, self-motivating and strong analytical skills
- Proven leadership skills and ability to influence stakeholders at all levels of the organization
- Strong analytical skills and natural high level of curiosity to help build up deep fact-based market and product category knowledge
- Strong analytical skills; Can connect the dots across many points (trends, internal and external data, informal conversations) to identify insights
- Strong experience managing within large global multi-industrial organizations incl collaborating in a matrix environment
- Proven ability to collaborate and effectively manage cross-functional teams charged with launching new programs and change management initiatives
How to write Market Intelligence Resume
Market Intelligence role is responsible for analytical, interpersonal, presentation, business, research, leadership, excel, financial, planning, database.
To write great resume for market intelligence job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Market Intelligence Resume
The section contact information is important in your market intelligence resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Market Intelligence Resume
The section work experience is an essential part of your market intelligence resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous market intelligence responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular market intelligence position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Market Intelligence resume experience can include:
- Strong analytic research skills leveraging syndicated data (e.g., POS, panel, ShopperSights/Spectra)
- Strong communication skills to show breakdown of feedback data and the ability to gain meaningful insight from the data
- Strong interpersonal skills, able to comfortably and pleasantly deal with a variety of people
- Excellent relationship and cross-functional skills
- Exceptional verbal and written communication skills, with a proven ability to present to internal and external audiences at all levels
- Experience with research and analytical expertise demonstrated in a functional role, preparing presentation materials, and conveying analytical content
Education on a Market Intelligence Resume
Make sure to make education a priority on your market intelligence resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your market intelligence experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Market Intelligence Resume
When listing skills on your market intelligence resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical market intelligence skills:
- Excellent writing skills, financial modeling, and communication skills
- Demonstrated ability to write well, edit effectively and present complex issues and projects succinctly, logically and persuasively
- Operate daily Mileage program communicating with commercial unit, managing its 3rd party vendor and prepare its effectiveness report
- Demonstrate a strong work ethic, initiative, and flexibility to assist department in meeting organizational goals
- Overall work experience and previous relevant experience for leading individuals and teams
- Strong experience in communicating data relevance to business stakeholders (1-3 years)
List of Typical Experience For a Market Intelligence Resume
1
Experience For Manager, Market Intelligence Resume
- Strong interpersonal skills required, and ability to work effectively with multiple groups/departments (sales, marketing, senior management, etc.)
- Excellent business-partner interface and collaboration skills enabling discovery and commitment across the value chain
- Strong information sourcing skills required
- Strong presentation and communications skills with ability to simply distill complex analyses
- Politically savvy, with excellent written, verbal and interpersonal communication skills
- Collaborative and comfortable working within and across the organization effectively
- Defines the required budget, sets priorities and is responsible for the effective execution
2
Experience For Director Market Intelligence Resume
- Provide input and guidance towards the development of brand strategies including prioritizing key company initiatives and challenging the brands
- Establish external benchmarks and develop a network with best in class companies running Customer Experience Programs and leverage best practices
- Results-driven leader with demonstrated track record of success in managing execution of plans to deliver results
- Perform ad-hoc research and analysis requests on a variety of projects for Olympus business priorities
- Demonstrated ability to assess disparate data streams and distill them into meaningful and actionable strategic recommendations
- Extensive experience in managing, anticipating the needs of, and providing robust counsel to multiple internal stakeholders
- Experience analyzing global energy, utility, renewable and/or PV sectors
3
Experience For Market Intelligence Intern Resume
- Multi-national organization experience
- Demonstrate expert knowledge of industry trends, value drivers, regulatory issues and the ability to anticipate competitive activity
- Prioritize multiple simultaneous projects/deliverables to successful completion in a timely manner
- Strong knowledge of the annuity and retirement marketplace and trends
- Strong external focus and collaboration are critical competencies necessary to excel in this role
4
Experience For Director, Market Intelligence Resume
- Strong interest in VR
- Account for all major deliverables e.g. pilot effectiveness, situation analyses, MMx, call plans
- Experience in cable television/telecommunications or a related field with a recurring revenue stream
- Five years CATV experience
- Ensures understanding, trust and open cooperation on management level and below through effective and appropriate communication
- Experience in FMCG research (qual & quant)
- Identify early operational predictors through the value chain that could impact overall customer experience and business relationships
- Provide relevant customer loyalty correlations to financial metrics to demonstrate program impact
- Experience managing a multi-dimensional research and intelligence team in a complex organization
5
Experience For Senior Market Intelligence Manager Resume
- Four (4) to eight (8) years of professional experience in government, professional services, market research or public affairs
- Strong practical knowledge of the federal and provincial public sector landscape in Canada
- Strong strategic and thought leadership capabilities
- Well-organized, strong analytical mindset, well-structured thought process and high attention to detail
- A solid ability to communicate clearly, both written and verbally
- Solid knowledge of Windows, Word, Excel and PowerPoint applications
6
Experience For Market Intelligence & Business Metrics Senior Manager Resume
- Providing to the Top management, insights on Market Data like Market share, sizing etc. for strategic planning and decision-making
- Understanding and comfort with the use of technology including social media platforms and collaboration tools
- Marketing, account management, business analytics, or operations within the cable television or B2B related industry; 5 years
- Managing multiple complex projects simultaneously in a cross-functional environment
- Existing relationships and networks with decisions makers and influencers with governments would be an asset
7
Experience For Senior Market Intelligence Leader Resume
- Monitoring of GKN off highway Powertrain competitive landscape
- Maintaining internal web portal of research materials
- Monitoring automotive aftermarket news and competitor promotional activity
- Assisting in analysis of internal and external market data as needed
- Assisting with qualitative market research projects as needed
- Aid in driving internal awareness of competitor threats and industry trends through ad-hoc and ongoing monitoring and reporting
- Assist sales and marketing by providing existing and developing new material to attract prospects
- Provide decision support to multiple internal business functions including strategy, sales, and marketing; complete special projects as assigned
- Maintain communications with industry contacts used for ongoing monitoring of the external environment and project-related research
8
Experience For Market Intelligence Lead Resume
- Competitor data mining – Sourcing of all competitor and market intelligence/insights, current and future and publish quarterly insight reports to the business
- Responsible for carrying out market sizing studies (End User Segments – basis Top Down & Bottom up Approach) and consumer home visits
- Lead training on all related processes and tools. Lead team meetings and engage in action planning workshops
- High aptitude for gathering and synthesizing relevant primary market data
- Cross-functional knowledge base (finance, product management, marketing, pricing, sales)
- Perform a variety of managerial functions to ensure the timely and accurate completion of work within approved operating budgets
9
Experience For Senior Director, Market Intelligence Resume
- Assist planning market research budget for the next year
- Develop and maintain reports in Excel, Business Objects and MicroStrategy, including both regular weekly/monthly reports and ad-hoc reports
- Provide market intelligence as requested, working closely with sales analysts to ensure that any opportunities are pushed downstream to sales team
- Develop and maintain reports in Excel and MicroStrategy, including both regular weekly/monthly reports and ad-hoc reports
- Review and summarize industry reports; develop weekly industry e-mail blast to provide relevant intelligence reporting to company executives
10
Experience For Market Intelligence Leader Resume
- Creation and production of standard monthly management reports which tie to the current business reporting needs
- Liaison between the Commercial Intelligence Centers of Excellence for better understanding market and competitive situation
- Competitors to inform and support Charter marketing, sales, offer and product strategy
- Plays a supporting role in the development of local competitive campaigns; helps to execute and report on the results of these campaigns
- Plays an active role in local implementation of activations supporting seasonal and multicultural initiatives, as appropriate
- Lead team members on client relationships and generating value-add client deliverables
- Develop client relationships by becoming a trusted resource
- Annual strategy planning and initiatives
List of Typical Skills For a Market Intelligence Resume
1
Skills For Manager, Market Intelligence Resume
- Strong Analytical skills, Data management (Excel) and Reporting Experience (PPT in English)
- Effective project management skills, as demonstrated by on-time, on-budget project delivery
- Strong leadership and interpersonal skills - enjoy building and nurturing teams
- Strong organizational, networking, leadership and time management skills
- Excellent communication skills, both written and oral - Fluency in foreign languages desirable
2
Skills For Director Market Intelligence Resume
- Strong analytical skills and ability to present complex findings in a simple and comprehensible way
- Statistical expertise and strong command of quantitative and qualitative research methods; experience with executing and explaining multivariate analyses
- Related experience in marketing research, marketing analytics, client experience
- Lead global Customer Experience Management for BU. Champions implementation of Customer Experience framework into BU operating models – products and channels
- Specific methodological knowledge and training skills
- Excellent experience in a multicultural environment and working with teams across country boundaries
3
Skills For Market Intelligence Intern Resume
- Demonstrated ability to develop, prioritize and deliver on initiatives that deliver most value
- Proven ability to influence and lead cross-functional teams; Demonstrated executive presence; Highly collaborative team builder
- Interview skills to understand customer needs
- Excel / PPT / Access skills
- Ensuring effective implementation of RACI agreed with stakeholders for MI Projects plans and Action plan implementation
- Marketing experience; 5 years
4
Skills For Director, Market Intelligence Resume
- Field marketing or B2B value-selling experience
- Experience of analysing and interpreting information to provide key insights
- Experience with research and analysis in a functional role, preparing presentation materials, and conveying analytical content
- Experience designing and executing qualitative and quantitative research studies
- Experience designing and establishing competitive intelligence
- Solid project management capabilities; comfort working under deadlines and producing key deliverables; high attention to detail
5
Skills For Senior Market Intelligence Manager Resume
- Lead, influence, develop and empower a team of experienced analysts in model development, data gathering, data mining and synthesis
- Research/finance experience: research analyst, sell-side analyst, technology investment banking, or financial planning and analysis at a tech company
- Experience with leading and managing projects of an analytical nature
- B. Com, BBA, BA/BS in Urban Planning, Economics, Real Estate or equivalent required and with 5-8 years of related work experience required
- Superior knowledge of Excel, and a strong understanding of databases considered an asset
6
Skills For Market Intelligence & Business Metrics Senior Manager Resume
- Effective Communications within Customer Marketing team in Korea and GTM team in NEA(North East Asia)
- Strong Strategic Marketing capabilities and high-level of appetite for broad, wide & deep market engagement
- Apply Customer Experience processes and standards from the JCI Operating System to businesses
- Responsible for Brand Health Tracking – Equity & Communication Effectiveness
- Experience within or related to, the technology and/or manufacturing industry
- Strong knowledge of the US Healthcare environment across multiple segments and brands pertaining to Bayer’s global business
- Experience in leading complex international projects in matrix organizations
- Solid knowledge of market research techniques, and understanding product education and distribution process
7
Skills For Senior Market Intelligence Leader Resume
- Work with colleagues across multiple functions and time zones to develop a strong understanding of business, customer, competitor and market trends
- Experience working with technology companies
- Create innovative ways to gather client feedback and segment to optimize client experience while driving client engagement
- Identify and integrate relevant data sources to develop insights and build a strong point of view with supporting facts
- Experience with performing market research and analysis in the federal defense and intelligence services market
- Good understanding of agriculture industry
- Real estate industry experience
- Customer-focused mindset with proven ability to respond quickly to (internal)
- Proven ability to translate consumer and market data into strategic recommendations
8
Skills For Market Intelligence Lead Resume
- Demonstrated ability to work in a technical business environment and complex matrix
- Experience in competitive intelligence, research, consulting, sales, presales or product marketing
- Strong teamwork capabilities/collaboration
- Data analytics experience: 10+ years
- Management experience: 5+ years
- Expert-level experience with Analytics SAP Business Objects, SPSS, and Excel
9
Skills For Senior Director, Market Intelligence Resume
- Proven success overseeing integrated marketing and sales campaigns, preferably in the B2B space
- Experience with business development, corporate development, or in a strategy role
- CATV experience; 5 years
- Experience in Rubber / Elastomers, Rubber Additives and/or Transportation industries is desired
- Experience of and a passion for Automotive
10
Skills For Market Intelligence Leader Resume
- Experience in life sciences R&D, particularly within clinical trials/clinical services, is highly desirable
- Experience within the aerospace, marine or heavy industry preferably for maintenance, repair and overhaul
- Identifying and reviewing secondary market research studies and summarizing key results
- Maintaining a database of product registration cards including data entry and creating summary reports
- Assisting with updating PowerPoint presentations and Excel spreadsheets
- Utilizing syndicated research to obtain market data, industry trends and provide third party, objective viewpoints
- Working cooperatively in a team and in a cross-functional way to achieve optimal results
- Engineering or Commercial Graduate or MBA
List of Typical Responsibilities For a Market Intelligence Resume
1
Responsibilities For Manager, Market Intelligence Resume
- Proven experience of cross-functional and collaborative working (matrix organisation)
- Proven expertise in developing and utilizing a management operating system to drive improved performance
- Adaptability to changing market and customer opportunities to deliver results in the most effective way; comfortable in assuming risks and making choices
- Experience operating in a multi-channel customer facing environment is essential
- Strong aptitude for gathering market intelligence & translating disparate pieces of data into strategic insight
2
Responsibilities For Director Market Intelligence Resume
- Proven ability to independently translate web analytic trends into content targeting and personalization opportunities
- Work experience in Content Strategy, SEO, CRM, Digital Marketing, and E-business
- Think through complex problems and ask probing questions to validate data
- Experience in cable television / telecommunications or a related field with a recurring revenue stream
- Experience with developing internal and external professional networks
- Demonstrated bias for action, appropriately accounting for uncertainty & risk
- Deliver Customer Experience Maturity assessment for each business and define actions plans to elevate the maturity in each business
- Work with business leadership teams to adopt standardized Customer Experience improvement efforts
- Leadership- demonstrated ability to build and lead team
3
Responsibilities For Market Intelligence Intern Resume
- Conducting market research on potential Fintech opportunities
- Play a key role in targeting and cultivating key customer and opinion leader relationships
- Establish ongoing information requirements with business partners, and provide information and insights to drive strategic planning and direction
- Understand existing and develop new approaches to analyse and report on the data (often using scientometric methods)
- Performs primary and secondary research to obtain information related to IT buying and selling trends and communicates datapoints to mid and senior level staff
- Performs ad hoc analyses as required to support projects involving marketing, strategy, and corporate development
- Correctly make decisions involving client issues/problems including when to escalate the problem to a more senior consultant
- Develop and maintain consultative relationships with key business stakeholders, proactively identifying and addressing intelligence needs
- Lead GP’s cost program, including managing the process to set, execute and ensure monthly progress report on GP’s annual cost impact goal
4
Responsibilities For Director, Market Intelligence Resume
- Manage confidential information; this includes guarding subscriber privacy as well protecting company confidential information
- Oversee data sourcing and database management
- Manages individual research projects as instructed by senior staff and provides peers with conclusions drawn from data mining, analysis, and other research
- Defines research needs & methods per category/district to drive relevant consumer insights from briefing to action phase
- Handshakes with BG’s for research needs during BMC discussions
- Support Forecast Production Volumes and Sales Volumes on monthly basis posting to SharePoint, or as requested
- Supports Internal / External Audit efforts regarding ISO 9001, IATF 16949 Certification for remote site location (Group Office)
5
Responsibilities For Senior Market Intelligence Manager Resume
- Collaborate with the broader Prudential organization regarding marketplace trends and opportunities
- Engage in ongoing partnerships across the organization to inform and enable strategic and tactical plans and activities
- Problem Solving, Analytics, Work Structure and Management, and Communications
- Take increasing levels of responsibility on key deliverables as internship progresses
- Proficiency on PC and relevant software applications (i.e. word processing, spreadsheet, presentation/PowerPoint, MicroStrategy/Tableau, data warehouse, etc.)
- Proficiency on PC and relevant software applications (i.e. word processing, spreadsheet, presentation/PowerPoint, data warehouse, etc.)
- Proficiency on PC and relevant software applications (i.e. MicroStrategy, word processing, spreadsheet, presentation/PowerPoint)
- Optimizes communication style according to different stakeholders, situation and media
- Formulates clear management objectives and strategies and ensures understanding
6
Responsibilities For Market Intelligence & Business Metrics Senior Manager Resume
- Self-motivated and self-started with a demonstrable passion and energy for marketing and product education
- Satisfactory driving record within Company required standards
- Update and maintain forecasts throughout the product lifecycle
- Assist with inventory management to ensure product is readily available for retailers
- Analyze internal financials and resource data, integrate with external market research, and quantify impact on VMware’s business
- Identify strategically significant market changes and the impact to VMware’s business
- Design and conduct analyses and synthesize conclusions into implications for the Executive Management Team, VMware’s Business Units, Corporate Marketing, Product Management, Product Marketing, Field Sales and other VMware audiences
7
Responsibilities For Senior Market Intelligence Leader Resume
- Extensive Microsoft Excel and Access skills
- Initiates corrective and preventive measures from the identified malfunctions in the team members’ performance
- Drive strategic insights and serve as industry thought-leader and trusted advisor to Media’s teams that drive marketing and product solutions in support of the consumer experience
- Lead, motivate and influence team members, communicating a clear vision of the team’s objectives and motivating the team to achieve them
- Pursue ongoing opportunities to increase the efficiency and effectiveness of processes and workflow, particularly in relation to the Research and Market Intelligence COE’s
- Lead responsibility for conducting market and competitive intelligence for identified inorganic growth categories. Determine new business opportunities and trends
8
Responsibilities For Market Intelligence Lead Resume
- Prepare market research project charters, including scope, identification of intelligence specialists, availability of primary and secondary resources, and budget proposal. Perform market research, analysis and ad hoc analysis for gaining market insights
- Identify trends in macroeconomic environment and education technology sector affecting K12 business units; provide external view and market insights to inform business unit strategic planning
- Draft management- and board-level reports and presentations on a periodic basis
- Develop business cases utilizing internal and external market data to enable the organization to align its internal capabilities and objectives with market opportunities
- Attend educational, and sales & marketing events provided by industry participants and provide executive briefing
- Conduct primary research including direct contact with customers, industry stakeholders, and competitive market. Design primary research to inform key business decisions (including telephone interviews, online surveys questionnaires, and/or focus groups)
- Maintain an advanced knowledge of trends affecting the industry in all relevant areas including political and legal. Coordinate with K12 Public Affairs to monitor the legislative progress of the local and state governments to inform corporate strategy
- Develop an understanding of each department's role within the company; maintain an in-depth knowledge of their capability needs to remain competitive in the K-12 education technology industry
- Formal Education in Competitive Intelligence, Strategy, Research, General Business, Marketing or Consulting
9
Responsibilities For Senior Director, Market Intelligence Resume
- Act as a strategic partner to franchise colleagues and effectively lead teams that have a direct and marked influence to Shire’s commercial success within the franchise
- Map the clinical trial pipelines of biopharmaceutical companies to Acurian’s core services and experience to ensure marketing and business development teams have accurate projections of current and future business opportunities
- Complete a timely analysis of federal and provincial throne speeches, mandate letters, budgets, department and Crown business plans and other documents to identify specific government priorities that align to MNP’s service capabilities
- Analyze and identify opportunities to obtain program funding from different levels of government for MNP’s diverse suite of industry niches with an emphasis on supporting the needs of current clients and prospective clients
- Support MNP’s various niches and service lines with understanding government policy and programs
- Identify and curate insights on competitors’ offer strategies, product and pricing, positioning, construction activity, and any other changes that affect market dynamics and share
- Ensure that the team supports the processes by which channel line-ups, rate cards, welcome kits and other marketing collateral are proofread, properly stocked, inventoried and distributed throughout the region as necessary.
- Updating and or creating presentations and other collateral to support sales & marketing initiatives
- Analysis of Risk Management participants in specific sectors/industries
10
Responsibilities For Market Intelligence Leader Resume
- Perform territory profiling for identified NEMA Trade Areas (NTAs). Utilize available resources (Hoovers, US Census Bureau, ARC, First Research, etc.) to profile a
- Monitor IFT KPI’s, and proactively signals deviations to the business. Advise and challenge on targeting, segmentation, reach & frequency goal setting & support implementation
- Support the microbial business team during RFP’s with market intelligence to secure new customer projects
- Working in concert with business and functional leadership, this leader is responsible for cultivating and ensuring strategic consistency and efficiency of research initiatives to effectively support Change Healthcare’s brand and business strategy
- Builds understanding of market, consumer and customer behavior trends and translates this into up-to-date insights of the market and ensures quality in marketing plans
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