Manager Public Relations Resume Sample
Ignacio Pacocha
46655 Mackenzie Fork,
Dallas,
TX
+1 (555) 951 9143
Work Experience
Manager Public Relations
01/2016
-
PRESENT
Philadelphia, PA
- Build and execute strategic internal and external communications programs and corporate reputation-building strategies and tactics
- Manage crisis and issue-based communications efforts as needed
- Oversee the development and implementation of Strayer media support materials (e.g., press kits, backgrounders, press releases, fact sheets, bios) in areas as needed
- Serve as media relations contact
- Identify and prepare approved University spokespeople for media interviews
- Support marketing campaigns with PR amplifications geared towards current and prospective students, corporate clients and others
- Develop and lead communications and PR strategy and plans, in close collaboration with marketing, business development and other functions as required
Manager, Public Relations & Communications
05/2011
-
12/2015
San Francisco, CA
- Coordinate messaging and tactics across all areas of the customer journey, working closely with marketing to amplify PR efforts
- Develop key metrics and ensure a strong PR/ marketing return on investment (ROI); Prepare campaign-specific PR and media measurement and monitoring reports
- Manage all aspects of campaign and PR budgets from planning to execution to reconciliation
- Ideation and execution of creative content development and distribution strategies (e.g., marketing communications and PR campaigns, owned content, surveys, testimonials, videos, series, events), working closely with internal and external stakeholders
- Development of story angles, pitch strategies; messages, interview briefs, and thought leadership pieces for spokespeople
- Researching, list building, pitching, and maintaining ongoing relationships with broadcast, print, and online media outlets, and bloggers/social influencers (the latter working with the Social Media Specialist)
- Serving as primary PR and media contact at various special events, to include attending and managing media, VIP guests, award winners, keynote speakers, multimedia vendors at events throughout the year, including travel outside of the DC metro area
Assistant Manager, Public Relations
03/2004
-
03/2011
San Francisco, CA
- Creates and edits plans and presentations to ensure a high quality, strategic and creative work product
- Delivers presentations with a persuasive style that commands respect and gains the confidence of client and audience
- Builds and nurtures proactive and reactive media relationships with key media contacts
- Executes creative strategies and plans to drive campaign effectiveness and impact
- Collaborates with senior management to ideate consumer launch programs, with brand teams, working cross-functionally with our marketing, advertising, research, and legal teams
- Demonstrates full understanding of the consumer media landscape including drafting pitches and press releases, key message documents, targeting outlets that reach core brand audiences, working with media on story angles and generating coverage
- Drafts message guides, strategy memos, briefing binders, creative press materials, case studies, award entries and other correspondence
Education
Heidelberg University
1999 - 2003
Bachelor's Degree in Public Relations
Professional Skills
- Social media skills, such as blogging, creating engaging social media posts for various platforms, taking captivating photos, strong storytelling skills
- Proven project management and organizational skills, and a demonstrated ability to produce quality outcomes
- Excellent interpersonal skills allowing for relationship-building with internal and external partners
- Proven Marketing, Advertising or PR skills, management of international communications projects
- Strong interpersonal communications, grammatical and writing skills and the ability to tailor content to a specific audience
- Strong team and people management / training to encourage excellent support of AMD regional communications priorities
- Strong verbal and written communication skills with exceptional writing samples for review
How to write Manager Public Relations Resume
Manager Public Relations role is responsible for communications, media, presentation, gaming, english, integration, retail, credit, training, marketing.
To write great resume for manager public relations job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager Public Relations Resume
The section contact information is important in your manager public relations resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager Public Relations Resume
The section work experience is an essential part of your manager public relations resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager public relations responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager public relations position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager Public Relations resume experience can include:
- Delivers exceptional work product and directs and guides the team to deliver results that meets and exceeds the expectations of the client and senior leadership
- Strong understanding of PepsiCo/Frito-Lay and the broader consumer packaged goods industry
- Strong executive presence and experience advising all levels of leaders in an organization on best practice communications and engagement
- Experience in a consumer product PR/media relations management role to include product marketing experience
- Strong NA communications experience a required
- Writing and Editing: Demonstrated ability to write clearly and precisely and to edit other’s written materials to ensure compelling communication
Education on a Manager Public Relations Resume
Make sure to make education a priority on your manager public relations resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager public relations experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager Public Relations Resume
When listing skills on your manager public relations resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager public relations skills:
- Excellent written & verbal communications skills and presentation skills - Native Dutch and fluent in English (verbal and written)
- Excellent technical skills, gaming awareness and interest in the graphics field
- Excellent communications, organizational and people skills
- Strong project management skills and the ability to work well under pressure
- Exceptional skills in researching, interviewing, writing, editing, and project management are necessary, as is an orientation to continuous quality improvement
- Excellent computer literacy, including Internet and social media savvy with experience using Cision, Microsoft Office suite, etc
List of Typical Experience For a Manager Public Relations Resume
1
Experience For Manager, Public Relations & Communications Resume
- Strong project management skills, understand how to set up and read A/B testing
- Management experience required (3-4 years of experience)
- Experienced spokesperson with hands-on experience in reputation management and crisis communication
- Experience in leading integrated marketing campaigns from creative, to strategy to measurement
- Lead effective communications strategy through breakthrough brand building programming
- Related integrated PR/marketing communications experience
- 5 to 7 years of experience in public relations, communications, journalism, marketing or related field
- Develop strong relationships with business and trade media outlets to drive proactive media coverage of Hitachi Vantara’s products and solutions
- Identify opportunities to develop a strong external voice for the company to highlight Hitachi’s thought leadership on a variety of topics
2
Experience For Senior Manager Public Relations Resume
- Crisis communications experience is essential
- Between 5 - 10 years of relevant experience in communications and consumer PR for technology/internet/digital brand(s) consumer brand
- Understanding and ability to drive input to Facebook, Instagram, Pinterest, Twitter, YouTube, Google+, Snapchat strategy
- Possess marketing acumen, understanding of e-mail marketing, acquisition, remarketing, content strategy
- Maintain PR sample closet inventory (product orders) and manage the unpacking of incoming product deliveries
- Work closely with PR agency on key global campaigns ensuring that all projects are on time, insight led, culturally relevant, within budget and on brief
3
Experience For Assistant Manager, Public Relations Resume
- Mentor and manage growing in-house PR team
- Pitch to all verticals of media; leverage existing media relationships to convert high impact stories with an eye towards SEO
- Sound marketing and business acumen; ability to think strategically
- Strategic brand thinking and ability to act quickly and execute creative ideas
- Explore new and emerging social media channel opportunities for the brands
- Adidas LAM/Regional Publishing team
4
Experience For Senior Manager Public Relations Technology & Trading Resume
- Work in a fast-paced, dynamic environment while managing multiple tasks simultaneously
- Sound judgment and independent decision making
- In marketing, public relations, journalism or related fields
- Self-starter, detail oriented, proactive and willing to take calculated risks to achieve measurable results
- Drafts and/or edits various PR and social media materials, including strategic PR plans, press releases, rollout schedules, fact sheets and content calendars
- Oversees and provides support for media tours, trade shows, product launch events, sampling events and other event-based activities
- Staffs media events and trade shows
- Works with outside vendors for quotes for all community investment program items, premium items, print materials, and fulfillment process
5
Experience For Manager Public Relations Adidas Golf Resume
- Field of Study: Communications/Public Relations
- Identifying and developing news stories, along with associated digital assets and other content, that promote the company’s activities and accomplishments
- Modify pitch letters, fact sheets and media alerts for the Canadian market
- Lead outreach and relationship development with regional press, online magazine editors and beauty bloggers/vloggers to generate positive product coverage; closely monitor expanding reach of online media
- Responsible for fulfilling daily product requests from the press and influencers
- Enter forecasts for the departments’ saleable products, preview sample, lab sample products and influencer mailing lists
- Execute mailings to national, regional, short-lead editors & bloggers/vloggers
6
Experience For Associate Manager, Public Relations Resume
- Write and distribute press summaries to brand
- Manage monthly media press clips and media recaps
- Maintain and update PR Media List
- Approval and fulfillment of editorial credit program orders
- Lead retailer event development to increase brand awareness and recruit new consumers. Assess ROI after each event
7
Experience For Manager Public Relations & Events Resume
- Lead brand event development
- Typically requires the ability to lead negotiations in a highly competitive or adversarial environment. Typically faces situations are unstructured and require original approaches
- Reviews fact sheets, social media, news releases, photographs,
- Collaborate with the PR agency of record to develop strategic, creative and measurable PR plans on behalf of the brands
- Monitor and measure the impact of traditional (KPI’s to include impressions, key message penetration, share of voice and sentiment)
- Strategic communications planning supporting the company’s solutions for retail traders – identifying communications goals/objectives that align with business goals and the tactics needed to execute
- Earn media coverage for the company by executing creative communications campaigns that include traditional PR tactics (pitching, interviews, demo’s, media tours, etc.), social media and use of branded content (editorial, video, etc.)
- Strategic communications planning supporting the company’s innovation or use of advanced technology solutions to improve the investing and trading experience
8
Experience For Manager Public Relations, Performance Resume
- Total years
- Professional demeanor and ability to positively influence on communications best practices at the senior executive and C-suite levels
- Develop strategic plans and the necessary execution
- Work well and productively alone and as part of a team
- Lead a cross section of manufacturing and business personnel to implement communications vehicles and activities across the business and manufacturing sites to foster dialogue and support employee engagement. Guide business and functional teams to ensure consistent and aligned messaging across the organization
- Coordinate with the central Communication team to anticipate and manage communications for issues and crisis that could impact the company’s reputation among key stakeholders, employees or disrupt business activities
9
Experience For Manager, Public Relations Media Relations Resume
- Counsel senior leaders on communications issues and key decisions working in collaboration with HR
- Create timely, relevant, dynamic written communications and presentations
- Produce internal videos, webcasts and audiocasts on a regular basis to inform the employee population about progress against business strategies and goals
- Lead Graphics PR activities, in conjunction with Global PR Director, to create strategic PR programs and campaigns that support key product launches and ongoing momentum for Graphics product portfolio and thought leadership initiatives
- Lead Americas PR to implement highly effective communication campaigns for graphics, review cycles and demand generation activities to drive awareness of and engagement with AMD technologies focused on our Graphics leadership
- Direct contact and support of top-tier Americas press and partners to encourage and drive exemplary use of AMD technology
- Coordination with product groups, sales and marketing to ensure alignment of key priorities to support global priorities, regional initiatives and AMD technology focus
- Plan and implement product communications, Americas strategy and regional communications graphics direction, representing AMD to the public via the media to maintain and increase positive perception
10
Experience For Manager Public Relations & Affairs Resume
- Champion AMD focus products, and support of our key partners, AIBs, ODMs, system builders and OEM partners, to make sure all speaking same language; aligning activities, building/using the right materials, to drive momentum with our key audiences to support global sales
- Establish and maintain efficient communication with HQ AMD Product teams in NA. Key contributor to product launch requirements and timing for America's market, in liaison with Regional Communications
- Manage external PR agencies to achieve desired efficiencies in spending while achieving strong business results
- Manage regional Americas graphics communications budget. Work directly with Global PR Director to allocate based on regional priorities and markets
- Maintain excellent relationships with key media and blogger contacts
- Manage and guide New Product Review Program (NPRP) for the Americas and address regular review inquiries
- Organize press events (press briefings, press conferences, media interviews etc.) and overall key event management to ensure communications guidelines and best practices are followed
- Obtain the best return from AMD marketing investment according to budget and resources provided
- Works on related projects and / or assignments as needed
List of Typical Skills For a Manager Public Relations Resume
1
Skills For Manager, Public Relations & Communications Resume
- Proven communication skills, management of international communications projects
- Advanced computer skills to include knowledge of Microsoft Office and Internet, including social media platforms
- Demonstrated ability to create high-quality work with limited guidance, delivering results calmly and with good judgment in a fast-paced environment
- Expert listening skills
- Demonstrated experience in consumer and lifestyle industry/products
2
Skills For Senior Manager Public Relations Resume
- A good understanding of the relationship between internal and external communications, and traditional and evolving channels
- Passion of engaging in new and innovative communications driving breakthrough audience experiences
- Proven results in pitching and securing earned media coverage on a wide variety of topics (e.g., business, technology, sustainability, health/nutrition)
- Drive efforts to measure the effectiveness of our channels and content, by evaluating campaigns and sharing insights back to the business
- Profound experience in media relations (writing media releases, agenda setting, media events, etc.)
- Experience working in or with corporate newsrooms or content studios and leveraging branded content for PR purposes
- Strong relationships with reporters covering a variety of topics (e.g., business, technology, sustainability, health/nutrition)
- In-depth knowledge of the health care service line environment, past experience in a service line-focused marketing environment
3
Skills For Assistant Manager, Public Relations Resume
- Fluent English, excellent grammar and spelling
- Profound experience leading international PR and communications projects in larger organizations
- Experience working for a global enterprise with multi-national clients
- Experience using social media to reach influencers and amplify traditional PR efforts
- Leverage excellent PR relationships (US and Canada) in traditional and digital media to secure major stories on new and existing products and executives
- Strong mental acuity, creativity and curiosity
- Developing and executing external communications strategy supporting and building supporting project plans and creative ideas
- Working knowledge of fully integrated campaigns that leverage marketing, engagement marketing, advertising and social media (among others)
- Working knowledge of developing and distributing communications for a highly regulated and/or publicly-traded company
4
Skills For Senior Manager Public Relations Technology & Trading Resume
- Typing / Grammar / Spelling/AP Style
- Managing a budget and allocating resources as appropriate
- Managing agency or consultant relationships, or a small team of communications professionals supporting a common strategy
- Sharing PR media coverage, Events results, sentiment tracking & ROI analysis on a monthly bases
- Understanding of social media as a communications platform, and ability to communicate via online channels as required
- Working knowledge of health care customer channels and related promotional techniques
- Identify and share best practice leadership engagement, including preparing toolkits, presentations and talking points on enterprise-wide issues
5
Skills For Manager Public Relations Adidas Golf Resume
- Shown success by partnering with senior level executives on messaging, speaking opportunities, media requests, internal communications
- Lead the detailed planning and work back schedule for each event. Working closely with the Sales and Marketing team to execute
- Manage media monitoring, tracking and reporting for all programs
- Persuade, influence and articulate messaging to key opinion leaders across various mediums covering the toy industry and ancillary industries
- Tracks program-specific budgets, including agency spending and invoice reconciliation
- Drives results with public relations, social media and influencer agencies by giving direction and overseeing work
- Drives results with public relations agencies by giving direction and overseeing work
6
Skills For Associate Manager, Public Relations Resume
- Maintain focus on keeping our commitments regarding quality, time and budget
- Ensures appropriate personnel are prepared for interviews by gathering information regarding topic, story pitches, and other background information
- Provides writing, editing and project consultation and support
- Analyze and create comprehensive reports detailing monthly NA press activities and events, as well as local listening trend reports
- Familiarity with social media channels/web based tools/posting relevant content
- Critical thinking and an ability to understand complex business issues to craft messages for targeted audience groups
- Create yearly and monthly media editorial calendars based on marketing strategy
7
Skills For Manager Public Relations & Events Resume
- Clear understanding of global audiences and cultural sensitivities
- Deep understanding of earned media landscape and how to work with reporters
- Computer (word processing, spreadsheet, presentation, etc.)
- Successful is handling large volumes within tight deadlines
- Travel and keep a non-traditional work schedule on occasion, depending on the project or event
- Global / US Brand Marketing (BU Category COMMs (US + Global); Corporate Communications (US + Global); EIM; Trend; Global NYC Newsroom network; SPOMA)
8
Skills For Manager Public Relations, Performance Resume
- Create and manage project plans, including project objectives, details and logistics from start to finish
- Interacts with news media organizations while maintaining patient privacy practices and requests
- Provides crisis communication planning and support
- Identify and manage issues through rigorous planning and seamless interaction with a variety of stakeholders
- Collaborate with cross-functional communications and business colleagues proactively to bring the right information and insights into each communication
9
Skills For Manager, Public Relations Media Relations Resume
- Mentor, direct and guide junior team members and contractors on areas ranging from strategy to project execution
- Manage Internal communications including Intranet posts and executive product drops
- Create and excecute all NA press, influencer and artist outreach, including deliveries and events
- Research and site visit to determine venue locations for press events and dining
- Contribute ideas and quality content in team meetings, brainstorming sessions, etc
- Seeks opportunities to amplify the business organically by identifying incremental projects and out-of-the-box creative ideas
- Manages budgets, oversees media tracking and seasonal results grids
10
Skills For Manager Public Relations & Affairs Resume
- Consumer Sentiment Tracking
- Travel via plane, car, and public transportation is required to perform this job
- Demonstrated excellent written and oral communication and presentation skills, including proficiency in preparing and presenting materials on behalf of executives, including PowerPoint skills
- Handle multiple projects, prioritize and act with a sense of urgency
- Previous experience in a similar role
- Experience working with companies that specialize in technical or industrial products
- Experience in public relations/cosmetics industry
- 3 or more years of management experience progressing in media/public relations, preferably in the hospital or healthcare market and with people management
- Broad understanding of and passion for the sports and fashion/entertainment industry with bluechip brand experience
List of Typical Responsibilities For a Manager Public Relations Resume
1
Responsibilities For Manager, Public Relations & Communications Resume
- Provide department support with maintaining department communications calendar, weekly and monthly internal newsletters, and other special projects as assigned
- Lead the development and management of integrated PR programs for a wide variety of high-profile national and regional clients
- Provide strategic counsel to both internal teams and clients on PR strategies, activities and tactics
- Lead proactive media relations efforts for all accounts across all media platforms. Arrange, coordinate and manage media requests and interviews
- Develop and cultivate media relationships on behalf of clients and the agency
- Work closely with the project teams to develop innovative ideas and campaigns
2
Responsibilities For Senior Manager Public Relations Resume
- Serve as the day-to-day client contact and PR project manager
- Contribute to campaign development and execution through strategy development, project management and tactical activities
- Prepares press materials, coordinates media events and/or media attendance at newsworthy events
- Provides public relations consultation and creates and tracks media strategies and plans
- Tracks and archives media coverage
- Maintains Piedmont’s media room on the website
- Oversee public relations agency partners to drive results on time and on budget
- Design and lead the integrated PR strategy for each business unit in close collaboration with the global hub teams
- Act as a thought-leader in the arena of PR to help provide guidance to the team, working closely with cross-marketing teams to develop seamlessly integrated communication plans
3
Responsibilities For Assistant Manager, Public Relations Resume
- Establish and maintain key relationships with media and EIM. Create an advocate network (bloggers, influencers etc.) across all focus categories
- Proactive member of the Brand Activation team contributing to the alignment, integration and media relevancy of activations, products and concepts. Ensure, coordinate and contribute to the global consistency in the GCC of the overall adidas brand media message
- Secure and maintain strong artist relationships with both celebrity and editorial MUAs
- Negotiate and develop relevant project quotations with PR agency/vendors and media within allocated budget
- Liaise with TFI on possible collaborations for NA
- Research and network to identify appropriate strategic alliances/partnerships and alternative publicity channels
4
Responsibilities For Senior Manager Public Relations Technology & Trading Resume
- Research to determine appropriate press gifts and delivery options
- Cultivate relationships with key business journalists in national and trade publications
- Identify and report on media trends, news cycles and spin opportunities
- Proactively manage editorial calendars
- Analyze and measure results of PR programs. Consistently increase the positive media exposure
- Formulate policies and procedures related to public information programs and ensure alignment with other programs, such as Emergency Procedures
- Observe and report on social, economic and political trends that might affect the Company
- Draft speeches for Company executives
- Avid consumer of news, politics, entertainment and pop culture
5
Responsibilities For Manager Public Relations Adidas Golf Resume
- Support team of PR managers with executing broad range of Communications and PR campaigns comprised of product launches, media tours, social influencer engagement and special events, brand campaigns, corporate and trade initiatives, and seasonal retail campaigns including Halloween and Holiday
- A positive, can-do attitude with the ability to multi-task and prioritize in a fast-paced, high-volume work environment
- A self-starter and team player with a genuine enthusiasm for news media, public relations and communications
- Interact comfortably with executives, journalists, and talent
- Drive measurement and analytics to support OKRs: translate PR metrics to business metrics, understanding and dissecting the brand halo effect, understanding of attribution, etc
- Manage PR agency day-to-day
- Fluent in crisis management and participant in SWAT teams
- Experience in a public relations, communications or marketing roles in a technology company, preferably in the Communications or Semiconductor space
6
Responsibilities For Associate Manager, Public Relations Resume
- Co-ordinate communications across internal and external audiences to ensure consistency of message
- Native or near native / fluent English
- Knowledge and experience in other communications-related fields such as Internal Communications, events / trade shows / exhibitions, Market Communications, New Media Communications
- Source and direct international agencies
- Build trust and interact with executives and team members with confidence, proactively driving communications outcomes and providing insightful counsel
- Able to work both independently or as part of a team
- Specialized traditional (print and broadcast) and non-traditional media knowledge (social media, celebrity marketing plans), presentation skills, and ability to interface with all levels of management and key decision makers
- Navigate in dynamic organizations
- Manage all brand-owned social media channels, including Facebook, Twitter, Pinterest and Instagram for designated brands, including proactive and reactive engagement and content curation
7
Responsibilities For Manager Public Relations & Events Resume
- Cultivate relationships with industry influencers and leverage as ambassadors
- Facilitate media, blogger and influencer appointments at industry trade shows
- Help manage any potential issues/crisis on behalf of the brands
- Monitor and measure the impact of traditional (KPI’s to include impressions, key message penetration, share of voice and sentiment) and social media coverage (KPI’s to include impressions and engagement)
- In partnership with Region and Division colleagues, develops and implements PR programs that shape the company's reputation
- Lead the California Region's public relations efforts with ethnic media outlets and interact with multicultural journalists
- Oversee the Region's partnerships with the multicultural journalist organizations such as New American Media (NAM), Bay Area Black Journalists Association (BABJA), the Bay Area chapter of the National Hispanic Journalists Association (NAHJ), and the San Francisco and Sacramento chapters of the Asian-American Journalists Assoc. (AAJA)
8
Responsibilities For Manager Public Relations, Performance Resume
- Help develop, lead and implement the social media strategy for the California Region, represents the region in the West Divison (WD) Social Media Club, and collaborates with the WD Social Media Manager
- Be proficient in Social Media functions and manage Comcast California Region's social media platforms and accounts, including Twitter, Facebook, Instagram and blogs efforts, as well as monitoring and responding to posts about Comcast California
- Assist with media relations responsibilities related to the operation and programming of Comcast Hometown Network (Channel 104) which serves 2 million homes in Northern California
- Clear and transparent communication skills – phone presence
- Robust crisis communications and public affairs experience
- Experience in public relations
- Experience in corporate communications and/or media relations (agency and/or corporate)
9
Responsibilities For Manager, Public Relations Media Relations Resume
- Life Reinsurance,Life Insurance or Financial Services-related experience
- Creates and distributes reports measuring the impact of the Region's public relations efforts
- Manage awards submissions for external awards programs such as CableFAX 100 and Multichannel News' 'Most Powerful Women in Cable.'
- Collects social and traditional media clips and distributes them to the appropriate audiences
- Collaborates with a variety of functions across the business to identify opportunities to support Region goals
10
Responsibilities For Manager Public Relations & Affairs Resume
- Office environment, heavy computer use
- Position requires regular domestic travel and occasional international travel
- Demonstrated experience with social technology (i.e., including but not limited to Facebook, Twitter, Pinterest, Instagram, YouTube, discussion forums and community software)
- Strong interpersonal/communication skills and project management skills
- Manage and / or collaborate with internal and external cross-functional groups
- Manages and is accountable for key public relations (PR) activities and programs related to mobile and digital platforms and product launches
- Responsible for the creation and execution of strategic PR plans with a focus on products for mobile and digital platforms (such as Nintendo eShop)
- Works closely with domestic and international teams to ensure that efforts are coordinated, integrated and aligned; this includes close coordination with social media team
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