Manager, Digital Content Resume Sample

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Audra Parker
84279 Spencer Plaza,  Houston, TX
+1 (555) 470 9755

Work Experience


Senior Manager, Digital Content
01/2016 - PRESENT
San Francisco, CA
  • Oversees staff development activities, performance management, and recruiting / retention efforts to maintain a team of effective technically skilled content management specialists
  • Promotes skill development and career growth for the content management team
  • Serves as initial point of contact for human resources related issues
  • Senior Manager Campaigns and IA’s
  • Ad hoc projects with strict deadlines
  • Rapidly changing environment
  • Multiple priorities and deadlines
  • Potential irregular and extended hours or operation
Manager, Digital Content
03/2012 - 12/2015
Houston, TX
  • The execution and effectiveness of global content Marketing, working with agencies, third parties and media partners to develop and deliver against the editorial calendar to time and in budget
  • Provide content for use online, at events or in collateral
  • Plan and execute the activation of content in Social Media
  • Develop and execute content strategies that align to the Group’s content strategy and business priorities
  • Develop standards and best practices for creation, maintenance and governance of content
  • Curate and manage the lifecycle of existing content
  • Co-ordinate market and regional content efforts
Product Marketing Manager / Digital Content
02/2005 - 10/2011
Houston, TX
  • Oversee the content approval cycle internally with Legal, Compliance, Brand, PR etc. and externally for customer case studies
  • Work in close alignment and manage the working relationship amongst a wide range of key stakeholders across Marketing teams and businesses to share outputs and best practice
  • Build and maintain strong relationships with Global Legal and Compliance functions
  • Ensure sufficient provision of support and budget for digital and channel marketing initiatives
  • Keep abreast of customer needs via all opportunities whether they are face-to-face, online or via research findings
  • Manage multiple agency partners to support creativity, consistency and cost efficiency, as well as the timely and quality delivery of digital and channel marketing initiatives
  • Implement design tactics to ensure a good user experience for our new corporate website, nbcuni.com, to reflect NBCUniversal’s brands and drive traffic and discoverability for our users
  • Experience as an interactive producer/front end developer
  • Manage a blogger program with internal and partner SMEs to evangelize Cisco’s POV; partner with the SMEs to identify content to be developed and co-create the content for regular delivery

Education


Siena Heights University
2001 - 2005
Bachelor's Degree in Marketing

Professional Skills


  • Strong copy editing and content creation skills
  • Experience helping individuals and teams deepen their content skills
  • Demonstrated project management experience in organizing, planning and executing large-scale marketing projects from conception through implementation
  • Flexibility to adjust changing priorities and make decisions appropriately Experience working with CMS systems and managing digital content
  • Aligning to global digital initiatives and ensuring local compliance with global digital processes and procedures (i.e. Digital Customer Experience)
  • A range of digital marketing and campaigns experience, including demonstrable success in measuring the impact of digital marketing tactics and spend
  • Extensive experience leading digital, including an understanding of the digital landscape across web, mobile, email, and paid media

How to write Manager, Digital Content Resume

Manager, Digital Content role is responsible for editing, content, events, integration, database, architecture, reporting, design, research, digital.
To write great resume for manager, digital content job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Manager, Digital Content Resume

The section contact information is important in your manager, digital content resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Manager, Digital Content Resume

The section work experience is an essential part of your manager, digital content resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, digital content responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, digital content position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Manager, Digital Content resume experience can include:

  • Ensure Cisco’s web presence on the Internet of Everything reflects the unique positioning and momentum of the software and services solutions that Cisco delivers across data and analytics, engaging experiences, application integration, and process automation
  • Proven writing, editing and proofreading skills in a variety of mediums and strong command of English grammar and punctuation
  • At least three (3) years working experience in managing digital content and control systems
  • At least one (1) year of experience working with the following applications
  • Experience in Vendor Management, Marketing, Ecommerce, and Merchandising
  • Proven ability to identify learning opportunities and integrating learnings into work

Education on a Manager, Digital Content Resume

Make sure to make education a priority on your manager, digital content resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, digital content experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Manager, Digital Content Resume

When listing skills on your manager, digital content resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical manager, digital content skills:

  • Bring together diverse work teams to effectively achieve the group’s goal
  • Natural affinity for providing operational team direction and can collaborate effectively with others to establish and execute on common goals
  • Effectively market station’s on-air daily news coverage and special promotable stories on digital-social media
  • Build stronger content packages to enable a better fan experience and increase monetization opportunities
  • Demonstrated understanding of project and product management and supporting methodologies
  • Some experience working on significant Theatrical Marketing campaigns with primary focus on digital and social media outlets

List of Typical Experience For a Manager, Digital Content Resume

1

Experience For Senior Manager, Digital Content Resume

  • Experience in digital media or publishing with a focus on lifestyle content (wellness, real estate, travel, fashion, beauty, dining etc)
  • Develop and maintain SOPs to formalize and streamline processes while increasing productivity and reducing defects
  • Creative & Tone: Communicate the content offer of partner’s service in a compelling, creative way
  • Support the activation of Brand Marketing Initiatives on Ritzcarlton.com and global websites
  • Partner with Field Marketing and Field Digital to activate brand initiatives at hotel level
  • Responsible for integrating production created content to digital platforms
  • Create, edit, proofread, approve and publish new content while ensuring it meets standards of excellence and aligns with Cognizant’s brand voice
2

Experience For Marketing Manager Digital Content Resume

  • Ensure Cisco’s unique POV is reflected in key third party websites and communities
  • Strategy:Provide consultancy to content service partners to set overall direction for the service that delivers the brand’s promises, reflects the content’s unique attributes, addresses local consumer’s demands and aligns with the corporate’s marketing/franchise priorities
  • Recommendation:Recommend appropriate content for partner’s service and look at how best to editorialise and eventise to attract consumers
  • Manage relationship with product partner to implement Disney’s requirements
  • Interface to app, platform, and device partner as the authority on Disney’s product requirement, and as the advocator inside Disney for partner’s requirements
  • Build and cultivate key relationships with various media networks, focusing on new media operators to advance business goals and ensure DMD’s Branded digital offering position with customers
  • Understand your audience’s passions and contribute content that aids in the pursuit of them and celebrates them
  • An eye for current lifestyle trends in Asia, especially what’s popular in Hong Kong
3

Experience For Product Marketing Manager / Digital Content Resume

  • Reports to Senior Manager, Digital Content
  • Coordinate User Generated Content station’s digital platforms
  • Manage Ritzcarlton.com Global Content Management Team (Omaha, Guangzhou, and Cork) and eFAST HWS Submission portal to ensure that the content is updated in an effective and cost-effective way
  • Oversee new hotel opening process for RC.com and global sites
  • Ensure hotels and content managements teams abide by RC.com style guidelines
  • Support digital content related projects and initiatives
  • Act as ADA content subject matter expert for RC.com
4

Experience For Manager, Digital Content Integration Resume

  • Oversee the implementation of SEO content related tactics on Ritzcarlton.com
  • Managing and implementing Kensington’s email/advertising campaign strategy, (both nurturing and lead generation) through indirect internal resources and external vendors
  • Provide digital content solutions in support of Mass General’s geographically- and audience-focused marketing plans
  • Contribute to market intelligence by continued personal pursuit of market understanding and support qualitative/quantitative market research
  • Serve as a standard bearer for Starbucks and Teavana voices and brands
5

Experience For Manager Digital Content Resume

  • Can confidently present creative concepts and rationales to sr. leadership
  • Primary production contact liaising with digital department on available creative content for upcoming shoots and LIVE programming (i.e. remotes events, Center Court, and TC LIVE coverage)
  • Manage the App/OTT and Social Media Teams to optimize workflow for efficiency, identify challenges and provide solutions (team daily deliverables, content ideation, improve monitoring of live streams and logging of events, social media promotion)
  • Organize Tennis Channel content, and execute new content opportunities, around company goals and tentpoles
  • Measure the success of content across platforms – suggest improvements, implement changes and monitor results
  • Liaise across digital, production, ad sales, and research departments
  • Create best practices, and maintain content consistency & quality control across platforms
  • Identify better methods to track content and deliverables, set up new processes, and increase content distribution and awareness using new tools - with key goals of aiding ad sales, research and business development
  • Experience with apps, mobile, OTT, social media and branded content
6

Experience For Manager, Digital Content, Copywriting Resume

  • Technically skilled across multiple software applications, Adobe Suite (Photoshop, Illustrator, Premiere) and CMSs
  • Collect, analyze and report on metrics across digital channels to determine effectiveness
  • Analytically wired to produce results, look at metrics, and can work in Google Analytics and other dashboards
  • An interest in tennis
  • Available to work nights and weekends around the tennis calendar
7

Experience For Manager, Digital Content & Programming Resume

  • Source, develop and publish content across the Internal Communications channel ecosystem in alignment with Internal Communications strategy and corporate priorities
  • Manage the day-to-day editorial flow and content production of Cognizant’s intranet and additional digital channels
  • Manage an editorial calendar that engages associates in Cognizant culture, addresses topical issues, and maintains a steady drumbeat of ongoing business and strategic communications
  • Manage extended team of freelance writers and content contributors
  • Collaborate with copywriters and designers to brainstorm, research, shape and package posts for the global RL audience of more than 20,000 employees
  • Form successful partnerships across multiple areas of the company by soliciting input from senior management and interview internal subject matter experts to develop the perspective needed to craft each communication for the intended audience and business goal
  • Translate complex brand and business initiatives and programs into simplified, appealing and understandable storytelling
  • Preserve Ralph Lauren’s authoritative, elegant and engaging brand voice
8

Experience For Channel Manager, Digital Content Resume

  • Proficiency in InDesign/Illustrator/Photoshop, KeyNote/PowerPoint and Excel
  • Work independently, self-motivate and take initiative on multiple simultaneous projects
  • More proactive than reactive — an innovative thinker who sees opportunity everywhere and can package/frame content in multiple ways
  • Patience and creative flexibility to revise work as needed
  • Knowledge of the latest Web and social media trends, techniques and technologies
  • B.A. in Journalism, Communications or similar
  • Designs digital content and strategies in support of the company’s brand, national promotions and advertising campaigns, integrating into the company’s overall marketing efforts a more direct and contemporary connection between Panda and its guests
  • Engages guests in the company’s digital platforms through the creation and execution of digital content. Disseminates content through a variety of digital channels, creating national and local promotions targeted to specific demographics
9

Experience For Marketing Manager, Digital Content Resume

  • Monitors and evaluates the effectiveness of digital campaigns and presents findings to Marketing leadership. Identifies emerging digital trends and patterns to ensure the company establishes an effective and enticing digital marketing presence. Collaborates with the Digital Content team and the Vice President on appropriate success metrics
  • Serves as day to day contact with the company’s media agency to strategically plan and evaluate media opportunities within advertising campaigns
  • Works with Operations to grow company sales by developing national delivery service capabilities in partnership with selected delivery partner(s). Serves as project manager on cross-functional team to select appropriate delivery partner(s), design delivery menu, and establish ability to target delivery customers. Keeps Marketing team informed
  • Content Development: Produce original social media content; liaise with athletes and internal teams on creation and distribution of content calendars and assets
  • Digital Marketing : Grow athlete awareness and social following through the development of shareable, engaging content across all digital platforms
  • Campaign & Event Support: Develop content strategies and plans for key Sports events, including boxing, as well as major client campaigns
10

Experience For Senior Manager, Digital Content Young Adult Resume

  • Partner Management: Coordinate with fellow digital team members on opportunities for partners to amplify athlete content. Stay up to date on newest platform updates to share with athletes & educate them on best practices
  • Reporting & Analysis: Monitor clients’ activities as well as impact of (engaging) content to guide weekly content production. Detail success metrics and insights to improve social performance
  • In-depth understanding of social media platforms, industry trends and new technologies
  • Brand Partner Support: Collaborate with brand partners on innovative ways to produce social content that meets both athlete and brand objectives
  • Extensive knowledge of and passion for sports

List of Typical Skills For a Manager, Digital Content Resume

1

Skills For Senior Manager, Digital Content Resume

  • Continuously and effectively collaborate across marketing and entire organization, proactively looking to develop the best solution with expertise available
  • Strong creative vision with demonstrated ability to conceptualize story and bring it to life in snackable digital content
  • Technical skills: XML/XSLT,CSS, HTML/XHTML/WAP, AJAX/JavaScript, Photoshop, Final Cut Pro
  • Superb written and verbal communication skills, especially in English
  • HTML and Photoshop skills
  • Experience working in a matrixed organization and supporting cross disciplined teams
  • Experience in creating and publishing content on digital content management systems
2

Skills For Marketing Manager Digital Content Resume

  • Strong understanding of segmentation as it relates to broader marketing and digital channel capabilities
  • Significant experience in managing the strategy and development of content for digital channels
  • Knowledge of digital user experience (UX) concepts, website/content testing methodologies and visual asset (e.g. images, video) strategies
  • Collaborate in the development of outstanding patient and customer experience at all touch points
  • Partner with the Digital Planning team on SEM to optimize our ecom experience
  • Experience working with online metrics and analytics
  • Shepherd content projects through the Agile process (prioritization, sprint planning, deployment)
  • Demonstrated proficiency in Excel, Word, and PowerPoint required
  • Strong background in A/V Technology, IT, Programming, Marketing, Video/Music production, and/or Live Event production
3

Skills For Product Marketing Manager / Digital Content Resume

  • Authority to approve materials/content prior to traffic
  • Experience as an interactive producer/front end developer
  • Relevant digital content/online experience
  • SEO and optimization experience
  • Proven proficiency in writing English-language communications for large, diverse audiences
  • Proven proficiency in creating content strategy
  • Digital marketing experience (agency or client)
4

Skills For Manager, Digital Content Integration Resume

  • Demonstrable knowledge and experience of consumer content marketing
  • Strong understanding of digital measures an optimization
  • Strong content and editorial judgement
  • Bring third party points of view back to the team to guide further refinement of Cisco’s messaging and positioning
  • Experiencing in managing a team
  • Working knowledge of Avid editing facilities and Microsoft programs
  • Supporting US business goals and implementation of the US CMB & GBM marketing plan
  • Managing the development and production of digital content, including thought leadership articles, videos, infographics, podcasts, etc
  • Managing our Marketing Automation platform and all digital communications
5

Skills For Manager Digital Content Resume

  • Understanding of production and digital environments
  • Acting as a content champion for Digital content across all levels of the organization
  • Managing the governance of Digital content
  • Supporting the implementation of the content strategy across the local market
  • Overseeing social media strategy and execution
  • Responsible for updating and testing adidas.com content according to the campaign plan
  • Develop content strategy, working across marketing, based on deep understanding of the consumer journey
6

Skills For Manager, Digital Content, Copywriting Resume

  • Proactively identifying new content opportunities globally in consultation with Market and Regional Marketing Heads
  • Passionate about content marketing within the broader marketing mix
  • Passion for and understanding of emerging digital technology
  • Act as website subject matter expert and provide/organize training to field marketing and digital teams as needed
  • Knowledge using audio, photo and video editing programs
  • Brand Business Units: Brand Marketing Communications and Sports Marketing Teams
  • Brand Management: Newsrooms, Entertainment and Influencer Marketing, Sports Marketing
  • Set up processes and workflows to enable content to get to all media platforms in an efficient manner, including sales and marketing support
7

Skills For Manager, Digital Content & Programming Resume

  • Set digital expectations and hold teams accountable for meeting goals. Conduct performance reviews and provide ongoing performance feedback to digital team
  • Manage site CMS, developing and overseeing content calendar
  • Ensures content development is in line with other marketing calendars and is complimentary of efforts across marketing teams
  • UGC and social shopping expertise highly desired
  • Collaborate internally with Global Marketing, Local Markets, Media team, PR, Sales, etc
  • Collaborate externally with agency partners: global AOR, social media, media buying, influencer, PR, etc
  • Partners with and strengthens our strategy for Content Creation by using past performance and results to help drive future content creation
  • Be proactive in setting daily digital content expectations from newsroom staff
8

Skills For Channel Manager, Digital Content Resume

  • Plan, coordinate and implement projects/initiatives relating to our online brand
  • Manage RC.com Digital Content on MGS, ensuring content is maintained and updated on a regular basis
  • Work with content across multiple platforms and devices – App, OTT, social, websites, on-air and emerging platforms
  • A passion for internet culture, sports, trending stories and social media content
  • Research and pursue new and innovative tools and methodologies for internal storytelling
  • Work with news management to coordinate the daily news operations for websites and digital platforms, including social media
9

Skills For Marketing Manager, Digital Content Resume

  • Works with internal stakeholders to ensure content strategies are aligned with business goals, brand voice and merchandising needs
  • Documents processes relating to content development, maintenance, distribution and governance. Enforces processes as necessary
  • Work with regional counterparts to ensure strategies and on-going content development is properly localized and developed
  • Demonstrated “Internet literacy” (both theoretical and practical knowledge of how the Internet works, how it can be used for both informational and transactional purposes, and the basic evolutionary history of the medium), required
  • Serves as editorial project lead on initiatives involving the university web sites, developing content project plans in collaboration with academic and administrative departments, requirements documents, and creative briefs when necessary, before beginning executions
  • Manages and oversees the production of content for new websites, micro sites, online promotions, ad banners, interactive applications and other online interfaces
  • Works closely with the Manager of Web Editorial, to ensure that all editorial output incorporates stakeholder requirements, employs best practices in UI, and adheres to the editorial standards articulated in the marketing style guide
10

Skills For Senior Manager, Digital Content Young Adult Resume

  • Works closely with the marketing team and the news team, socialize and extend marketing campaigns online. Serves as a key member of the institution's social media team, which maintains the institution's content and presentation on social media websites such as Facebook, Twitter, YouTube and Wikipedia
  • Serves as part of the editorial team for medical student or graduate student efforts to publish on line journals, such as Scope
  • Stays abreast of current trends in Web design, usability and information architecture
  • Partner closely with internal photographers/creators in our internal content studio
  • In partnership with Director and Content Creation lead, develops and maintains a sound strategy to best leverage BMO’s digital content, including meeting regularly with business partners to identify digital content needs, goals, challenges, opportunities

List of Typical Responsibilities For a Manager, Digital Content Resume

1

Responsibilities For Senior Manager, Digital Content Resume

  • Leverage the Global Digital content strategy for adidas ecom to lead and develop coherent Global seasonal digital seasonal content plans across all digital touch points based on Consumer and Digital Brand Commerce objectives and insights
  • Excellent attention to detail, strong organizational skills
  • Strong communication skills, both written and verbal; specifically the ability to write and speak clearly, concisely, and accurately
  • Integration and collaboration with Food and Beverage, Brand Advertising, Brand Experience, Paid Media, Consumer Insights/Analytics, and Social Media
  • Ensure content strategy and development efforts are aligned with other key web priorities and goals, such as search engine optimization
  • Strong ability to multi-task, adapt to fast-pace environment and manage multiple projects
2

Responsibilities For Marketing Manager Digital Content Resume

  • Write, package and deliver content to employee and external audiences, leveraging traditional, online and social assets
  • Work closely with a team of communicators to develop content strategies and produce engaging editorial content
  • Create digital content brief for adidas ecom campaigns based on gap between global handover and local content needs
  • Identify and develop opportunities for content to build affinity across our digital touch points
  • Manage local development & production of digital content through market Brand Design and/or Digital Creative agency to support the execution of the digital content seasonal plans
  • Partner with Brand Activations, Sports Marketing, Entertainment and Influencer Marketing teams to identify opportunities to leverage our assets throughout the digital seasonal content plans for adidas ecom
  • Create and implement content best practice and share best practices with all Global and in-market stakeholders
  • Deliver against Digital Content KPIS around driving traffic and conversion for Ecom and ensure Digital Content seasonal plans are optimized based on results and insights
3

Responsibilities For Product Marketing Manager / Digital Content Resume

  • Markets: Brand Activation, Market CRM teams
  • Digital Brand Commerce: Digital Experience Team, Digital Analytics and SEO / SEM, Digital Strategy and Delivery, Global Creative Services, Digital Account Management
  • Brand adidas: CTC (Concept to Consumer), Brand Design
  • Manage the daily tasks of all digital contributors
  • Create, write, edit and publish engaging online content for the station’s websites and social media platforms. Identify and work “top” web stories to maximize engagement
  • Manage and analyze analytics and make suggestions as necessary in order to engage and grow viewers
  • Train News staff on social media best practices; communicate social media initiatives, changes and trends
  • Lead team which develops a variety of content, such as visual assets, UX designs and SEO content
4

Responsibilities For Manager, Digital Content Integration Resume

  • Work with Data team to develop insights and actions based on consumer content usage
  • Oversee and ensure accuracy of product information on owned and retailer websites
  • Partner with internal team and creative agency to ideate and produce incremental updates to owned properties that bring business value and not only align to best practice, but elevates the experience particular for Electrolux products
  • Responsible for developing and leading content strategy across all brand sites. Content responsibilities can include hotel specific, brand specific, multi-brand, industry specific and promotional content
  • Works with agencies & internal resources to develop visual and written content as necessary to support strategy
  • Develop and enforce best practices as it relates to content for the web channel
  • Manages relationships with content vendors
  • Partner with consumer insights, analytics, regional teams, etc. to understand and act upon travel and hotel industry needs through content strategy across sites
  • Lead creative innovation, excellence, and innovation in digital channels for the Buffalo Wild Wings brand
5

Responsibilities For Manager Digital Content Resume

  • Oversee digital agency relationship
  • Lead development and adherence to brand personality and tone of voice in the digital space
  • Product & delivery depth
  • Work across diverse lines of business and manage multiple stakeholders
  • Knowledge your way around web analytics tools (i.e. Adobe Analytics, SiteCatalyst, Omniture, Google Analytics, WebTrends, etc.)
  • Able to work collaboratively across multiple stakeholders and teams in remote locations
6

Responsibilities For Manager, Digital Content, Copywriting Resume

  • Understanding of digital customer journey mapping and ability to pull together traditional media channels with social and digital channels in support a coherent and effective customer journey
  • Think critically and develop high-quality project deliverables and ensure content formats, delivery method, and overall solution meets requirements
  • Executional support of digital campaigns
  • Vendor management of digital and/or content agencies as needed for local campaign requirements
  • Act as program manager for a mobile app that provides employees with real-time internal news
  • Provide guidance/consultation to communicators about how to leverage the mobile app to complement traditional communication vehicles for internal communication plans
  • Partner with internal stakeholders across the bank to secure buy-in and increase adoption of the app in ways that support their business goals
7

Responsibilities For Manager, Digital Content & Programming Resume

  • Act as a story producer for the TD Newsroom, our external content hub, liaising with communications colleagues to edit articles, source multimedia assets and publish content
  • Measure, analyze and report on program success and opportunities for improvement
  • Supporting the execution of content Marketing activities to deliver against the objectives and ambitions of the Global Marketing and US Marketing strategy and plan through the use of content
  • Experience in communication roles in a corporate or agency environment; at least one year’s experience in corporate internal communications
  • Natural curiosity and passion for storytelling
  • Versed in new and emerging Internal Communications technologies and practices
8

Responsibilities For Channel Manager, Digital Content Resume

  • Passionate about driving employee engagement
  • We’re looking for somebody who lives and breathes in the content space. Someone who understands the linkage between content and digital consumer engagement but more importantly has the creative spark to define relevant content to engage and inspire our consumers across our digital touch points
  • A media enthusiast passionate about consumers, well organized and detail orientated and open to new stimuli and ideas
  • Communicate and evangelize the adoption of best practices throughout the newsroom
  • Manage and invest in a team of digital producers
  • Optimize site for SEO
  • High level of self-motivation and organization
9

Responsibilities For Marketing Manager, Digital Content Resume

  • Work closely with the Digital Director on overall station strategy and implementation
  • Under the “build once, use many times” mantra, this person is charged with proactively uncovering opportunities to reuse, repurpose, cross-link and generally get the most possible value out of the content developed by BMO or its agency partners
  • Construct tests to glean important best practices as it relates to digital content
  • Working with key partners and driven by data, ensures Content Creation team develops the type of content that is needed by line of business marketing partners for various digital channels and campaigns (including: email, social media, advertising, drip campaigns, public site, earned media, employee communications, etc.)
  • In partnership with Director, prioritizes content integration opportunities and challenges
10

Responsibilities For Senior Manager, Digital Content Young Adult Resume

  • Works closely with other teams within Digital and Channels Marketing to integrate rich content into BMO’s public web properties, within the context of overarching strategic digital journeys
  • Maintains close relationships and keeps a pulse on content assets (existing or in development), to ensure the lines of business s/he represents have the most and best possible content resources at their disposal
  • Work with Digital Sales and Channels partners to more effectively use content to drive to online conversion, identify obstacles within the digital sales journey, and collaborate to arrive at solutions
  • Works hand in hand with all other members of the Digital Content team, as well as with partners on the Social Media team, to continuously improve processes and output
  • Digital content creation and measurement; owning and deploying global content calendars
  • Be both high-level strategic, and roll up sleeves to be tactical in execution
  • Serves on cross-functional marketing teams as the digital content expert, providing guidance on development of digital content plans to support the Panda brand and integrate with other forms of marketing and advertising. Partners with internal marketing associates as well as external agencies to develop digital content that complements more traditional advertising campaigns

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