Manager, Activation Resume Sample
Layne Botsford
7986 Annette Squares,
Chicago,
IL
+1 (555) 690 5941
Work Experience
Senior Manager, Sponsorships & Activation
04/2018
-
PRESENT
Philadelphia, PA
- Ensure all relevant brand and product category KPI’s and financial targets are met
- Ensure mid and post season analysis of sell in and sell through of all concepts across all channels.
- To monitor all required reports and budgets
- Effective control of all omnichannel disciplines within the MWB
- Create local relevant content for all media platforms and engage and inspire local consumers and communities à develop our JHB, CPT and DBN brand advocate community
- Connect and share best practice with other Emerging Markets City Managers
- Manage and steer all corporate PR initiatives for EM-South
Manager, Activation
06/2014
-
03/2018
Boston, MA
- Derive channel-specific audience segmentation strategies to support consumer awareness, acquisition or retention for each of WB’s divisional marketing teams and develop relationships with the teams to partner in their cross-channel strategies going forward
- National Sponsorship Manager (NPP)
- Involved in sponsorship coordination of all on-site activations at pillar events; point of contact with vendors
- Sr. Director, Digital Special Projects
- Engage for all custom digital needs including contest microsites and co-branded ad units
- IHeartMedia Multi-Market Sales
- Schedule and traffic copy points for local DJ integrations
- Director, Integrations Planning
- Tracks all sponsorship elements and inventory for pillar events
Activation & Partner Services Manager
07/2011
-
04/2014
Chicago, IL
- Director, Social Marketing & Engagement
- Plans and implements all social media for iHeartRadio, including sponsorship promotion and support
- Manage broad reaching sponsorship activations for some of the biggest properties in sports (Super Bowl, ESPY’s, and College Football Playoff)
- Leading the Newell annual planning cycle (FTW, GPS, PC, LTP) to align the organization around the biggest opportunities for ‘next year’ to deliver our growth targets
- Lead a team of scientists to develop conversion technologies for various alkanes ranging from light gases to liquid alkanes; that enable achievement of SABIC’s 2025 growth strategy
- Manage SABIC’s know-how and Intellectual property for the Alternative Feedstock space
- Develop platform program portfolio and drive program execution
- Provide support to senior leaders to define business strategy for the development of the Alkane Activation programs to deliver on 2025 strategy
- Ensure research monies are allocated/invested between internal research and external development to maximize the possibility for success
Education
University of North Carolina at Asheville
2006 - 2011
Bachelor's Degree in Marketing
Professional Skills
- Possesses strong verbal and written communication skills, professional presence and people leadership skills
- Knowledge, skills, abilities, experience, and education required to perform job
- Demonstrates success in translating business priorities, into marketing objectives, strategies, and plans
- Experience developing channel strategies across multiple channels and translating strategies into channel plans
- Experience with a mix of consumer, ecom, trade and retail marketing
- Experience managing the creative development process from concept through to implementation
- Strong understanding of e-commerce and internet based business
How to write Manager, Activation Resume
Manager, Activation role is responsible for travel, digital, research, education, reporting, retail, events, leadership, analysis, marketing.
To write great resume for manager, activation job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Activation Resume
The section contact information is important in your manager, activation resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Activation Resume
The section work experience is an essential part of your manager, activation resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, activation responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, activation position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Activation resume experience can include:
- Progressive experience in brand/trade marketing and/or sales (preferably in wholesale and in the sporting goods industry)
- Highly organized with great attention to detail and proven ability to manage multiple projects simultaneously
- Provide “Voice of the Market” by providing understanding of local market dynamics to shape national strategy
- Ensure the WE/ global toolboxes deliver against the Clusters’ trade marketing needs
- Responsible for ensuring approved assets are created and trafficked and ensure we capture meaningful proof of performance for assigned campaigns
- Report on performance of all Omnichannel marketing initiatives within area of responsibility
Education on a Manager, Activation Resume
Make sure to make education a priority on your manager, activation resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, activation experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Activation Resume
When listing skills on your manager, activation resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, activation skills:
- Ensure effective and optimum resource utilization including budget and manpower
- Combined channel management, brand management and sales experience or combined support for these functions in an alternative role
- Event Activation, Project Management or Client Relationship experience Collaborator
- More than 10 years relevant Industrial experience
- Effective control of all Omni channel disciplines within the MWB
- Coordinating across multiple channels / customers and brands
List of Typical Skills For a Manager, Activation Resume
1
Skills For Senior Manager, Sponsorships & Activation Resume
- Provide "Voice of the Market" by providing understanding of local market dynamics to shape national strategy
- Lead and direct a Market Activation Manager working on an assigned market
- Clear understanding and adherence of company’s culture
- Capable of leading cross-functional teams to successful results
- Responsible for the coordination and communication to the field on all sampling and experiential events aligned with Director, MKTG and Portfolio execution
- Support the compliance agenda for the broader team against the Diageo Marketing Code and Diageo Code of Business Conduct
- English: Fluent written/ spoken
- Drive market-specific insights within the development of seasonal toolkit briefs defining market requirements and delivery timelines for effective activation across all channels
- Interface with assigned market teams to inform and support market compliance of the Global Brand Calendar & consistent implementation/execution of seasonal global campaign materials
2
Skills For Senior Manager Omnichannel Market Activation Resume
- Contribute to the development of thorough, fact-based analysis of marketplace intelligence to Omnichannel Planning team to ensure the Omnichannel Brand Calendar Framework and resulting seasonal Calendars meet market and commercial needs
- Maintain an understanding of wholesale digital requirements for top accounts within assigned market to integrate into Global Digital Brand Commerce and BU strategy and deliverables
- Manage all related line management responsibilities
- Instill a team culture in which all important issues are discussed openly and constructively
- Manage the HR interface
- Evaluate the competencies of your team on a regular basis and provide prompt feedback and guidance to drive high performance
- Travel required (approx. 25% of the year)
- Expertise in heterogeneous catalysis for basic and specialty chemicals
3
Skills For Activation & Partner Services Manager Resume
- Work with CP&A in the planning process to ensure all brand teams have events, costs and allocations to the divisions at a market level early in the planning process
- Communicate across multiple stakeholders and manage Key Performance Indicators
- Oversight and management of the menu strategy occasion based work
- Collaborate closely with SBU technology management to ensure alignment between their needs and our corporate growth strategy
- Engage with SBU to develop business cases for corporate programs
4
Skills For Manager Omnichannel Activation Reebok Resume
- Maintain local expertise and identify opportunities based on market insights (channel, consumer, legal)
- Set objectives, track results, measure program ROI, and provide market-based insights and feedback to HQ Brand Activation Marketing through KPI scorecard process
- Organize, activate & maximize contractual deliverables – including but not limited to IP rights, digital, social, in-venue, offline media, promotions, hospitality events, ticket distribution and optimization
- Contribute to regular reporting on campaign wins & learnings for custom deals to drive renewals and new business
- Own tracking of P&L of assigned partnerships and join weekly reviews with manager
- Drive services and solutions developed for Partners
- Brief WE/ global Omni Channel and/or BUs on any additional Clusters’ retail marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
5
Skills For Manager CEM Activation Resume
- Implement HQ Brand/TM strategy through localized marketing & activation plan
- Set objectives, track results, measure program ROI, and provide market-based insights and feedback to HQ TM through KPI scorecard process
- Responsible for delivering best in class brand Activation for assigned accounts that brings cross platform media campaigns & national event partnerships to life
- Lead assigned accounts with a detail orientated project management approach to keep cross platform deliverables aligned across iHeartMedia talent components, on-site experiential, audio/video content, promotions, etc
- Accountable for timelines, asset trackers, internal communications, weekly client status calls, delivery trackers and campaign recap materials
- Constant focus on the client success through launch and execution and contribute to population of comprehensive wrap up report that provides informed internal recaps on performance & learnings for the senior account team
- Lead in executing special events (local and national)
6
Skills For Senior Manager, Alkane Activation Resume
- Market Entity lead in executing special events (local and national)
- Ensure the WE/ global toolboxes deliver against the Clusters’ Omnichannel marketing needs
- National Programming Group
- Manage Market Activation Specialists
- Brief WE/ global counter parts and/or BUs on any additional Clusters’ Omnichannel marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
- Support sell-in process of assigned accounts
- Provide Retail partners and VM colleagues with comprehensive campaign execution manual to ensure operational excellence
7
Skills For Senior Manager Trade Activation Resume
- Plan and manage dedicated Omni-Channel MWB to ensure a right investment decision as well as ROI analysis
- Manage Brand Locals
- Vendors of Record
Related to Manager, Activation Resume Samples
Manager, Access Resume Sample
Work Experience
• In partnership with Chief Diversity Officer and Chief Compliance Officer, responsible for Y-USA’s ADA compliance and inclusion portfolio ensuring access for all
• Values. Demonstrates in word and action the Y’s core values of caring, honesty, respect, and responsibility and a commitment to the Y’s ...
Professional Skills
• Five years of experience in a health care ...
• Experience in technical market access cons...
• Experience managing access to enterprise a...
Manager, Contracting Resume Sample
Work Experience
• Tender preparation and negotiations
• Monitor compliance with DaVita’s product formularies and ensure contact terms are met
• Uses, protects, and discloses DaVita Medical Group patients’ protected health information (PHI) only in accordance with Health Insurance Portability a...
Professional Skills
• Strong negotiation skills with a proven ab...
• Strong organizational, leadership, and tim...
• Excellent oral and written communication s...
Manager, Licensing Resume Sample
Work Experience
• Drive long-term high revenue partnerships
• Researching, developing and writing brand, retail and category strategy
• Strategic planning and implementation of the brand extension process
• Build broader knowledge within specific categories to achieve ‘c...
Professional Skills
• General computer skills and a working know...
• Task and detail oriented with an excellent...
• Detail oriented project management skills
Servicing Manager Resume Sample
Work Experience
• Experience in the asset management industry
• Good product knowledge in multi-asset class
• Mature, strong communication skills and detailed-oriented
• Leading a team to ensure the timeliness and accuracy of Corporate Action and Dividend Payments to Cit...
Professional Skills
• Proven Leadership and Employee Management ...
• Proven Leadership and Employee Management ...
• Strong focus on Client service/experience ...
Manager, Enterprise Resume Sample
Work Experience
• Thorough knowledge of the bank’s PMO methodologies and project lifecycle stages
• Three to five years’ experience in leading the Implementation, enhancements, and support of Concur in a large scale enterprise-wide regulated environment. This includes
• Development of business...
Professional Skills
• Proven leadership skills with the manageri...
• Strong communication and interpersonal ski...
• Communicate effectively and presentation s...
Mgr Capture Management Resume Sample
Work Experience
• Lead/Support Raytheon’s business proposal activities
• Leadership experience as an international capture/BD Lead for pursuits with experience in successful business captures in the airborne ISR market
• Direct experience in successfully working with systems controlled under t...
Professional Skills
• Experience with customer focused marketing...
• Demonstrated experience leading capture ac...
• Strategic planning and demonstrated relate...