Events Sales Manager Resume Sample

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17 votes
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Darion Quigley
2906 Ethyl Ville,  Chicago,  IL
+1 (555) 289 2216

Work Experience


Events Sales Manager
04/2018 - PRESENT
Chicago, IL
  • Build and maintain client database (from internal and external sources): convention business, tour operators, meeting planners, party planners, corporate, social, concierges, non-profit, fundraisers, DMC’s, etc
  • Implement strategic monthly sales plan, SMART plan, annual goals, competitive analysis and other reports requested / required
  • Geographically determine and participate in marketing the venue to trade shows, both locally and nationally
  • Employ creative sales tactics to generate leads in a variety of ways
  • Monitor event space to maximize all available dates
  • Generate optimum revenue through room rental and food & beverage menus
  • Work closely with Catering and Events Manager to sell menus which meet the client's needs and maximize revenues
  • Periodically review & adjust menus to ensure product and vision consistency
  • Keep quality of events consistently high
Special Events Sales Manager
04/2012 - 03/2018
Chicago, IL
  • Effectively communicate with catering partner, QED, to create menus, coordinate setup and efficient wrap up
  • Generate detailed BEO's with all details for catering staff; update in main BEO book and communicate changes through established guidelines
  • Leadership experience in fine dining or catering services required
  • Proven track record of closing business and meeting sales goals
  • Previous Events service experience required
  • Build, maintain and target client database (from internal and external sources): convention business, tour operators, meeting planners, party planners, corporate, social, concierges, non-profit, fundraisers, DMC’s, etc
  • With DOS, ensure and monitor that all required reports (SEO’s, monthly calendar, contacts made, forecasting, trackers, financial rectification, ROME flashes, initiatives, etc) are fulfilled and distributed in a timely manner for proper planning
  • Ensuring optimal perception of House of Blues Cleveland within the community as well as within professional organizations
Assistant Conventions & Events Sales Manager
05/2007 - 12/2011
Philadelphia, PA
  • Ensure all telephone, personal and written enquires are dealt with promptly, in a friendly manner and in line with Company Standard by team
  • Ensure all enquiries and provisional bookings are logged via Digi with the correct information and activities/traces attached
  • Ensure contracts are prepared for signing, files set up and credit requests passed to accounts for processing, ensuring account instructions are verified and acceptable prior to the event
  • Ensure all events are confirmed with all relevant final details obtained deposits processed and relevant documentation sent to client, copying reservations as appropriate
  • Ensure Activity/Trace reports are printed and actioned on a daily basis
  • To record all enquiries, lost/refused business in order to assess total demand
  • To identify, assess and pass on any sales leads to relevant personnel or action personally, when necessary
  • To ensure customer satisfaction at all times. To provide a personalised service and to report any complaints, comments and compliments
  • Meeting with clients for showrounds and appointments when necessary

Education


Ave Maria University
2001 - 2006
Bachelor's Degree in Marketing

Professional Skills


  • Excellent interpersonal skills to interact and communicate effectively and professionally
  • Strong organizational, customer service, verbal and written communication, and problem solving skills
  • Technical Skills: Knowledge of international foods and wines; thorough knowledge of banquet service
  • Sound sales skills as it is your job to improve bookings for conferences and events
  • Demonstrated knowledge of best practices in event planning and public relations, including event organization and production
  • Experience creating revenue streams within a commercial events or advertising business through sponsorship sales
  • Have a passion for understanding a Client’s needs, and effectively communicate solutions to Clients

How to write Events Sales Manager Resume

Events Sales Manager role is responsible for events, credit, training, database, auditing, travel, software, administrative, health, opera.
To write great resume for events sales manager job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Events Sales Manager Resume

The section contact information is important in your events sales manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Events Sales Manager Resume

The section work experience is an essential part of your events sales manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous events sales manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular events sales manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Events Sales Manager resume experience can include:

  • Business oriented with strong analytical skills and good sense in local and global market trends
  • Excellent communication skills, ability to work under pressure and high level of flexibility, a good team player
  • Strong organizational skills in task management
  • To conduct Competitor Analysis when required and maintaining a good working knowledge of the market place, trends, opportunities and pricing
  • Conference and event sales, planning, and operations experience, highly desirable
  • Ensure effective communication with clients and efficient co-ordination with departments concerned

Education on an Events Sales Manager Resume

Make sure to make education a priority on your events sales manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your events sales manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Events Sales Manager Resume

When listing skills on your events sales manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical events sales manager skills:

  • Work closely with Director of Events Management to maximise catering revenue through effective space management
  • To continue good working relationships with key customers, agents and regular guests i.e. emails, phone calls etc
  • Experience of dealing with senior level management
  • Experience in banquet, restaurant and / or hotel environment
  • Work, Excel, and Power Point proficiency and CRM experience
  • Experience in the Middle East, and/or Arabic proficiency an added benefit

List of Typical Experience For an Events Sales Manager Resume

1

Experience For Special Events Sales Manager Resume

  • Experience in an international class hotel with sales, events or F&B background
  • To provide guidance and leadership to the Event Management team including training, development planning and coaching
  • Contribute to the selling strategy of the hotel, and manage the departments’ adherence to achieving that strategy
  • To send contracts to the client on receiving confirmation of a booking, along with the company Terms & Conditions
  • To generate revenue and maximize the hotel’s market share for Banquet ,Event, Weddings, Outside Catering and F & B through aggressive sales
  • Manage, mentor, provide guidelines to the team in achieving the hotel’s overall goals and budget
  • Manage the department’s day-to-day operations and activities, whereas implementation of the selling strategy yields meetings and events space
  • Generate revenue & maximize the hotel’s market share for Banquet ,Event, Weddings, Outside Catering and F&B through both proactive and reactive sales
2

Experience For Consumer Events Sales Manager Resume

  • If unable to accommodate anyone, refer to another Accor Property wherever possible
  • Ensure a sales attitude is adopted at all times by all team members and maintain an awareness of all sales opportunities. To include a courtesy follow-up call to ascertain feedback and potential future bookings
  • Collate as appropriate final details for each event ensuring all amendments and cancellations are distributed to relevant departments to ensure the smooth running of each event
  • Be aware of company products and special offers, to maintain knowledge of hotel facilities, services, room layouts and capacities
  • Adhere to the Company’s Code of Conduct
  • To carry out any other reasonable request made by management and hotel guests to the best of your ability
3

Experience For Assistant Conventions & Events Sales Manager Resume

  • Ensure an effective handover of client’s conference requirements and contract details from Sales Managers and Catering & Events team to the Operations Team
  • Aggressively target local and overseas MICE businesses
  • Follows through from negotiation until events assigned
  • Maintain close relationship with event organizers
  • Oversees and directs all aspects of the sales, co-ordination & successful execution of all MICE events
  • Ensure smooth operation of the department to deliver quality service and products
  • Build, maintain and target client database (from internal and external sources)
4

Experience For Assistant Meetings & Events Sales Manager Resume

  • Act as an ambassador for the property, fostering relationships with individuals & corporations who book events to maintain repeatable and predictable business while prospecting for new events
  • Maximize tournament revenues to meet and exceed sales goals and budgets through the sale of groups of 20 players or more and increase yield through effective negotiation of tournament product and tee time utilization
  • Follow through the event management flow process until departure of key repeated accounts
  • Maintain close co-ordination with respective departments on organisers' requirements
  • Closely monitors accounts revenue and business production for local corporate meetings, social and government / associate segments
  • Attends promotional events and promotes sales for the hotel
5

Experience For Conferences & Events Sales Manager Resume

  • Converts positive event groups business into sales
  • Optimizes function space utilization to maximize event revenue to achieve the total sales revenue goals
  • Enthusiastic disposition and highly motivated, able to thrive under pressure
  • Due to work permit restriction, only Malaysian can apply
  • Follow the guidelines in order to implement them into the work on a daily basis
6

Experience For Private Events Sales Manager Resume

  • Responsible for achievement of SESO objectives, as outlined in the action plans
  • Keep the production reports up-to-date
  • Handle telephone calls, follow-ups, emails, faxes and letters with enquiries/bookings up to the required standard
  • Develop and maintain great relationship with clients
  • Maintain and develop knowledge of our hotels, destinations and competitor hotels
7

Experience For Senior Events Sales Manager Resume

  • Participates to specific trade shows and fam trips
  • To ensure a high awareness of the hotel’s activities in the public’s mind
  • Wedding and events planner for guest, engaging since the presales, time of selling, on site, and and planning working with Marketing on the different strategies in targeting this market together with different suppliers
  • Work within a large, dynamic and fast moving international business
  • Work with budget, provides market intelligence, create a well planned strategy with key actions plans in order to achieve a common goal
8

Experience For Parks & Events Sales Manager Resume

  • Sell and organize parties and special events by market segment as determined and assigned by the Director of Sales. To achieve annual team sales goals, and to provide direct support to the Director of Sales. Accountability for the success of the Special Events department in conjunction with the Director of Sales
  • Be the commercial face of FT Live’s business within the APAC region
  • An updated resume in WORD DOC attachment
  • Provide your availability to interview via Skype & indicate your local time zone
  • Ideally basic knowledge of events departmental functions
  • Interact and communicates well with people. Confidence and aggressive in driving sales. Initiative and meticulous. Knowledge in handling weddings and social events
  • To conduct site inspections and meet with clients to discuss their business requirements. Act in a professional and informative manner ensuring product and competitor knowledge is current at all times
9

Experience For Meetings & Events Sales Manager Resume

  • Good knowledge of service and reservations concepts, sales tactics and processes
  • Build and maintain strong relationships with clients
  • Excellent knowledge of Microsoft Office programs (Word, Excel, PowerPoint, data base, etc), as well as in hotels PMS (Opera, etc.)
  • High attention to detail and follows through to conclusion
  • Work in a multi-task environment and under pressure
  • Occassional business travel

List of Typical Skills For an Events Sales Manager Resume

1

Skills For Special Events Sales Manager Resume

  • Familiarity with technology/social medial and how to leverage these media to effectively reach clients
  • Experience in unionized facilities is not essential but recommended
  • Understand through open communication and good rapport where Events Operations
  • Catering sales experience in a luxury hotel environment, with at least 3-5 years in a management role
  • Aggressive individual with good Initiative, organized and able to work under pressure
2

Skills For Consumer Events Sales Manager Resume

  • Good command of written and spoken English, Cantonese and Mandarin
  • Good in Korean and English
  • Event Management / Event Sales experience in international hotel chains
  • Demonstrated ability to adapt approach based on client’s needs
  • Ensuring optimal perception of Coca-Cola Roxy within the community as well as within professional organizations
  • Ensuring optimal perception of Buckhead Theater within the community as well as within professional organizations
  • Ensuring optimal perception of the venue within the community as well as within professional organizations
  • Working knowledge and expertise in use of Caterease, Exact Target, etc
3

Skills For Assistant Conventions & Events Sales Manager Resume

  • Working knowledge and expertise in use of Caterease, Cendyn, Exact Target, Rome, Hoovers, etc
  • Ensuring optimal perception of House of Blues Orlando within the community as well as within professional organizations
  • Ensuring optimal perception of House of Blues, Anaheim within the community as well as within professional organizations
  • Understanding of all operational department responsibilities, capabilities and limitations, to ensure optimal event execution
  • Responsible for ongoing mentoring and coaching of the SESO team
  • Facilitate auditing of the sales systems ensuring client follow up is completed in a timely manner and ensuring business is converted
  • Handles incoming groups and events inquiries in adhering to the service standards
4

Skills For Assistant Meetings & Events Sales Manager Resume

  • Diplomacy when handling complaints
  • An ability to think laterally (Who is servicing your business at the moment and how could that be improved?)
  • Strategically look at potential business opportunities and proactively engage in securing new business
  • Customer focused with a problem solving attitude
  • Able to ‘close’ a sale
  • Same or one position lower at a comparable organisation
  • Computer, Data base Management, Micros, Opera, Delphi
  • Hospitality Certificate or Diploma
5

Skills For Conferences & Events Sales Manager Resume

  • Software Packages Microsoft Office
  • Sales and customer oriented
  • Opera / Delphi user
  • Help to ensure optimal perception of the venue within the community as well as within professional organizations
  • With DOS, ensure and monitor that all required reports (SEO’s, monthly calendar, contacts made, forecasting, trackers, financial rectification, , initiatives, etc) are fulfilled and distributed in a timely manner for proper planning
  • Ensure accurate file maintenance (Caterease
6

Skills For Private Events Sales Manager Resume

  • Management of software programs affiliated with the department; Caterease, Exact Target, , etc
  • Actively solicit business through local civic and business organizations (Convention Bureau, Chamber of Commerce, MPI, , ILEA, PCMA etc.)
  • Designs, develops, and sells creative catered events
  • Executes Sales strategies and business processes
  • Multi-task and work flexible hours
  • Self-motivator who can work within a “team” environment
  • A cool head when world events look likely to impact on your business
7

Skills For Senior Events Sales Manager Resume

  • Self-starter who can work independently and on several tasks/projects simultaneously, and who can contribute to functional areas of the business
  • Works collaboratively with Marketing in implementing strategies to advertise and promote the rental of Conference Center facilities to external organizations including profit and not for- profit, educational, civic, youth and social organizations
  • Directs and oversees the services of campus janitorial, engineering, IT support, and office support staff, and outside vendors in order to schedule and facilitate events, in close collaboration with the Director of Auxiliary Services and other campus administrators
  • Responds to inquiries and follows-up on sales leads, ensuring exceptional customer service during each step of interaction with clients and prospective clients with the goal of providing one-stop shop service in meeting their needs for event space
  • Meets with external clients to discuss event requirements, providing information and walkthroughs of conference hall spaces, meeting/presentation ready spaces, auditorium, and other resources inclusive of catering services and space availability
  • Provides information on the requirements and procedures for the rental and use of campus facilities, availability of space, rental and staffing fees, audio-visual and IT services, and other available resources
8

Skills For Parks & Events Sales Manager Resume

  • Reviews facilities request applications for compliance with CCC’s facilities use policies, including submission and payment deadlines, type of event, and availability of requested date(s)
  • Supporting the Assistant Director of C&E and Business Support colleagues where necessary, as well as ensuring that your personal development is in place
  • Knowledge of event planning standards including room set-ups and audio-visual set-ups
  • Maximize Cerise Fine Catering / Centerplate's catering revenue through creative sales techniques and customer focus
  • Take ownership in achieving personal catering goals set by Director of Events Management
  • Work within a culturally diverse environment exercising tact and diplomacy in sensitive situations
  • Provide leadership and direction to catering sales manager and operations staff
  • Maximise up-selling opportunities whenever possible and follows the guidelines, methods and tools as set by the hotel
9

Skills For Meetings & Events Sales Manager Resume

  • Maintain maximum presence and exposure at the beginning of an event
  • To negotiate and organize non-residential and residential groups with events attached, following the Holiday Inn brand standards to ensure consistency and quality are provided at all times
  • To negotiate with the client in a professional and seamless manner keeping in mind a win win attitude for both the client and the Hotel
  • To support financial goals of the hotel through upselling, proper use of the hotel products and packages and cost of control
  • To contribute to an atmosphere of open and efficient communication by
  • Supports Event Sales as well as other internal stake holders
  • To maintain a positive attitude at all times and be involved with hotel activities and initiatives
  • Contribute to goal of making Cerise Fine Catering / Centerplate #1 in Event Hospitality and the #1 Employer of Choice through personal commitment and leading by example
10

Skills For Events Sales Manager Resume

  • Responsible for being a positive role model in both social media formats and public forums by being active and showing consistent participation in all public facing opportunities
  • Follow the catering sales action plan related to the respective social catering market segments as outlined in the Marketing Plan
  • Closely monitor account revenue and production in specific area
  • Provides support to all promotional events
  • Proactively source new social events
  • Is familiar with all function room lay-outs, set up and all other Restaurant products (Food & Beverage); have thorough knowledge of all hotel services and facilities and their hours of operation
  • Maintain constant communication with client and operational departments

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