Director, Strategic Planning Resume Sample
Arnoldo Feeney
293 Berge Track,
San Francisco,
CA
+1 (555) 109 5740
Work Experience
Director, Strategic Planning
02/2016
-
PRESENT
Chicago, IL
- Digital/Mobile self-service strategy
- Online customer self-service
- Organizational planning and design
- Own delivery of NIBR key quality projects
- Maintain oversight of audit and inspection activities and outcomes impacting
- Experience working cross-functionally and in global and matrix teams considered an advantage
- Effectively interact with and present to Senior Management, Informal leadership ability to achieve results without having formal reporting lines
- Assist Business Unit Marketing Leadership Team in the strategic planning process, including major contributions to the Growth Playbook
- Support cross-functional teams in development of actionable growth strategies for core and adjacent markets for the Business Unit
Director Strategic Planning
12/2010
-
08/2015
New York, NY
- Develop business case, evaluation and ongoing measurement of programs and projects
- Utilize outputs from long-term planning and marketing plans to regularly inform Marketing peers of Business Unit objectives, strategies, and initiatives in order to ensure full alignment of cross-functional teams
- Proper management of SBP process and deliverables
- Quality of market and competitor data reporting
- Quality of data analysis
- Effectiveness and impact of external research projects
- Overall business impact
- Ensure effective utilization of business and competitive intelligence across relevant Divisions and Functions, to provide unbiased and fact based competitive insights, benchmarking, and recommendations regarding Commercialization strategies, Portfolio Prioritization and Sourcing, Oncology Development and Clinical Research Strategies, and Business Development initiatives
- Lead team analysis and / or independently perform strategic assessments of select competitor activities, including (but not limited to): market situation analysis, strategic forecasting, strategic and operational benchmarking and articulation of implications to Merck Oncology. Lead communication efforts of findings and make recommendations to key stakeholder groups
Executive Director, Strategic Planning
07/2005
-
09/2010
Los Angeles, CA
- Globally monitor and benchmark clinical and commercial strategic plans and key developments of Merck competitors to provide early warning for potential threats and opportunities for successful implementation to prioritized strategic initiatives and tactical plans of Merck Oncology
- Provide guidance and lead efforts for the creation of effective intelligence programs (including annual budget planning etc.) in support of key stakeholders in Merck Oncology strategy development, business development and prioritized commercial teams
- Maintain comprehensive and current understanding of relevant Oncology healthcare environment issues including policy, regulatory, health technology to identify key issues relevant to strategic planning initiatives at the global level
- Demonstrate leadership in developing and connecting a global network of subject matter experts across Merck Oncology to share intelligence and to support strategic activities of key stakeholders (e.g. for surveillance, competitive planning etc.)
- Support the design and execution of Competitive planning initiatives (competitive simulations) for key Oncology products subject to significant competitive events
- Ensure the effective implementation and integrity of all CI and BI activities such as primary research, and other intelligence gathering and analysis projects through timely and appropriate coordination with stakeholders, and external vendors
- Rigorously apply the Merck standard of ethics and policy for intelligence gathering
Education
American InterContinental University (AIU)
1999 - 2004
Bachelor's Degree in Business
Professional Skills
- Excellent presentation skills including strong oral and writing skills and ability to clearly communicate compelling messages to senior managers
- Excellent oral and written communication skills (including presentation and listening skills with senior level staff)
- General business skills, financial management and planning skills, long-term vision and executive presence
- Strong critical thinking, analytical, problem solving skills
- Strong understanding of brands with proven experience in delivering awards and business strategy
- Strong organizational skills in coordinating various teams towards the same goal
- Strong analytical & financial modeling skills (product forecasts, P&L, NPV models, etc.)
How to write Director, Strategic Planning Resume
Director, Strategic Planning role is responsible for analytical, strategic, organizational, interpersonal, modeling, finance, facilitation, presentation, architecture, security.
To write great resume for director, strategic planning job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Strategic Planning Resume
The section contact information is important in your director, strategic planning resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Strategic Planning Resume
The section work experience is an essential part of your director, strategic planning resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, strategic planning responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, strategic planning position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Strategic Planning resume experience can include:
- Strong project management skills, including ability to organize complex projects to achieve established objective Organizational and Time Management Skills
- Demonstrated excellence with interpersonal, written, verbal and facilitation skills
- Effective communication skills, including the ability to present complex information orally, written, and graphically
- Build deep rooted partnerships with Planning leadership to effectively educate, guide, and influence their thinking
- Strong business expertise with a good understanding of standard financial valuation techniques and outputs used for management decision making
- Build deep rooted partnerships with MCIO leadership to effectively educate, guide, and influence their thinking
Education on a Director, Strategic Planning Resume
Make sure to make education a priority on your director, strategic planning resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, strategic planning experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Strategic Planning Resume
When listing skills on your director, strategic planning resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, strategic planning skills:
- Prior experience collaborating effectively cross-functionally with operations, product and IT stakeholders
- Good verbal and written communication skills for delivering non-technical presentations that influence business partners and upper management
- Strong analytical skills, with the ability to articulate and define outcome measures that capture key performance metrics
- Strong Microsoft Office skills (Excel/PowerPoint) in data compilation and aggregation is required
- Relevant work experience, including 2-4 years in strategy consulting, with experience on projects in the pharma industry
- Proven ability to think creatively; evidence of success in developing digital multichannel strategies for brands and delivering them to market
List of Typical Experience For a Director, Strategic Planning Resume
1
Experience For Director Strategic Planning Resume
- Gain understanding of the market objectives, strategies and priorities and put effective plans and budgets in place to deliver on these priorities
- Solid relationships with SMEs and deep understanding of their roles and contributions
- Support CKU’s Global Supply Chain team to identify opportunities to improve processes and operate more efficiently in support of global growth
- Reporting Insights: Partner with Data Science/analytics to elevate observations into actionable recommendations built on insight
- Leads cross divisional teams in identifying milestones and achieving objectives. Leads team to complete target product profiles
- Support CKU’s global Merchandising and Planning team to identify commercial opportunities to grow the business in North America and globally
2
Experience For Associate Director, Strategic Planning Resume
- Shape thinking around next generation Cloud Optimization frameworks and implement these frameworks to push forward the planning paradigm within MCIO
- Contribute to building the long-term vision and roadmap for MCIO Planning
- Evaluate, recommend and implement improvements to the strategic planning, governance oversight, and joint business/technology planning and execution processes
- Collaborate closely with peers to manage a holistic approach to strategy, planning and governance. Coordinate and align processes and supporting tools
- Analyze and formulate recommendations to leadership regarding emerging industry trends
- Solves business problems by building decision support models that incorporate complex data sources & assumptions
- Deliver business and market insights to CKU’s leadership team so they can drive decision-making, execution and investments for CKU
- Support ongoing implementation of CKU’s transformation and initiatives (new calendar / processes / tools, best practices, KPI’s)
3
Experience For Executive Director, Strategic Planning Resume
- Takes lead on all annual planning deliverables
- Expansive understanding of digital channels and works with Strategic Director on all cross-channel strategies, plans and ecosystems
- Balances managing projects and individual assignments
- Lead and orchestrate all business planning efforts - annual, semester, quarterly, monthly or ad hoc
- Build and lead close partnerships with teams across Engineering, Operations, Finance, and Business to achieve
4
Experience For Associate Director Strategic Planning & Portfolio Management Resume
- Model financial impact and develop a high-level path to implementation, including leadership capabilities, milestones, and execution steps
- Formulate feasible recommendations to EMEA EMT on how to optimize near-term growth. Including
- Collaborates and encourages leveraging agency departments and expertise
- Evaluate new business development opportunities, partnering with finance and other business units
- Analyze business issues and deliver new insights that help drive business development and long range planning
- Evaluate strategic plans for non-performing Bus
- Through assessment of intangible variables, identifies and evaluates fundamental issues, providing strategy and direction for major functional areas
5
Experience For Senior Director Strategic Planning Resume
- Provide guidance and expectations for segment strategic planning process
- Oversees AdCo execution required to achieve advertising merger synergies
- Responsible for AdCo innovation roadmap and serves as the day-to-day contact for MediaCo on overall AT&T, Inc., advertising strategy
- Ensure linkage of strategic plan with corporate financial model by working with finance
- Support identification and development of portfolio balancing opportunities
- Manage market research function and continuously improve upon the sources of information used for decision-making
- Manage AHS’ strategic and long-range planning function
6
Experience For Associate Director Strategic Planning Resume
- Prepare and manage market studies and perform other research and analysis relating to AHS’ development efforts
- Partners with regional senior management teams and service line leaders to facilitate planning in alignment with system-wide strategy
- Client Business Immersion: Develop a deep understanding of the clients’ category and unique business dynamics within the category
- Work closely with colleagues across all GCI functions to provide maximum benefit to our customers
- Coaches and advises commercial assessment team and project team members as a functional and knowledge expert
- Evaluates and integrates functional expert advise both internal and external to Merck into assessments
7
Experience For Converse Director Strategic Planning Sourcing & Manufacturing Resume
- Generates reliable long term forecast & expense projections and refines the key assumptions with stakeholders
- The role requires senior level interactions, negotiations and expectations management/alignment across CB Operations, Business Partners supported by CB and leaders across RBC
- Acts as transferor of knowledge at the strategic and tactical level through the identification, analysis and provision of proactive advice to the SVP Contact Centres
- Strong analytical skills with the ability to understand and solve highly complex problems under considerable time pressure
- Exceptional understanding of planning and monitoring concepts
- Develop and maintain a benchmarking inventory of Comcast residential, Comcast Business, competitors’, and non-competitor organizations’ product offerings and operations strategies and leverage that knowledge to create a thoughtful strategic plan
8
Experience For Senior Director, Strategic Planning Resume
- Provides leadership in the development and governance of Cox’s strategic planning and resource allocation processes, which drive corporate level portfolio decisions, as well as cascading business segment, department and functional plans
- Conducts market and competitor research to identify possible threats and opportunities, with a focus on impacts within Cox’s long-term planning horizon
- Work with the key business leaders across the company to assist in the strategy development for both existing and nascent areas
- Assist with senior management’s efforts to maintain a credible, implementable, and sustainable business strategy that creates superior value for VMware
- Support annual business reviews and tactical initiatives that cut across multiple VMware groups, identify opportunities for growth, and evolve strategic thinking on the future of VMware’s product portfolio
- Acquire a deep understanding of VMware’s business today, and keen insights into where it is going in the future allowing for innovative concepts and promoting new ideas
9
Experience For Director, Strategic Planning & Analysis Resume
- Interface with clients and client marketing research groups to promote and build deeper client partnership in order to and advance the Company’s connectivity across client departments as well as to garner access to client specific resources and information for marketing use
- Cross-TA/cross-formulation pricing analytics & strategy
- Price adjustment benchmarking & long-term forecast assumption project
- Knowledge centers impacting potential and long-term Gilead business – examples
- Assess impact of generic competitor entries (direct and therapeutic substitutes) in a fixed-dose combination market
- Commercial assessment for preclinical compound outside Gilead core TA
- Scan of non-core antiviral opportunities outside Gilead core areas
10
Experience For Director Strategic Planning DTC Resume
- M&A assessments within and outside current core TA’s
- Biosimilars (e.g., current regulation and competitive dynamics, likely impact on Gilead antibody franchise as well as other Gilead assets with biologic competitors)
- Works with Directors to identify strengths and weaknesses of direct reports and helps improve their skill sets and responsibilities
- Prepare key presentations for senior management (including adidas DTC VP), Global HQ senior management (including board members) and external stakeholders
- Leads multiple , simultaneous projects and assignments including delegating as needed and appropriate
List of Typical Skills For a Director, Strategic Planning Resume
1
Skills For Director Strategic Planning Resume
- Excellent communications skills, in writing and orally, including presentation to senior executives and board
- Solid experience with Microsoft PowerPoint
- Experience in leading complex, direct and indirect, multi-dimension teams that operate in fast paced, dynamic environments
- Exceptional communicator with superior presentation, moderation and writing skills
- Business development experience and 5+ years managerial experience
2
Skills For Associate Director, Strategic Planning Resume
- Knowledge/experience in wholesale food distribution, retail or consumer packaged goods industry a significant advantage
- Solid experience in consumer insights and brand strategy
- Assessing the company’s environment and resources, identifying priorities and objectives, and selecting valuable strategies
- Assesses with the Sourcing and Manufacturing group the supplier base and develop a long-range sourcing strategy in alignment with business priorities
- Drive strategic direction and priorities into the annual planning process, coordinating the process and ensuring outputs are aligned to achieve objectives
- Experience working with product management roles including product marketing on joint initiatives
3
Skills For Executive Director, Strategic Planning Resume
- Influential strategist skilled at identifying and creating new business opportunities and driving required actions internally
- Experience designing, developing and analyzing survey tools
- Experience in a Company Planning, Merchandise Planning or Financial Analysis role
- Financial or accounting experience in a manufacturing environment required
- Proven history of success in developing collaborative and productive working relationships across the provider network environment
- Strong understanding of pace, complexity and challenges of providing support services for a diverse region
4
Skills For Associate Director Strategic Planning & Portfolio Management Resume
- Experience working in pharma marketing
- Prepares, monitors, and evaluates departmental budgets, and ensures that the department operates in compliance with allocated funding
- Strategic Marketing Program (SMP) acumen – theory & demonstrated practice
- Demonstrated leadership and a successful track record of managing complex projects
- Experience in pharmaceutical Business Development or Licensing
- Demonstrated ability to manage ambiguity and to adapt to the changing needs of customers and the business
- Strategy and planning experience
- Superior focus on growth initiatives and experience in driving ideas through to business case, product and launch,
5
Skills For Senior Director Strategic Planning Resume
- Strong focus on execution and driving results
- Strong communicator with an ability to present complex information to various audiences including all levels of management as well as the executive level
- Experience navigating a within a large complex matrix environment with politically sensitive concerns and highly confidential information
- Solid relationships with SMEs and deepunderstanding of their roles and contributions
- Create and maintain connection with the Risk Management process and enable the development of new BCPs aligned with identified and prioritized emerging risks
- Proven ability to produce high quality, timely tools and reports to assist management in decision making
- Adept ability to build solid business relationships at all levels of an Organization
- Displays a proven record of innovative ideas, approaches and final work product
- Strong analytical/problem solving abilities (financial modeling & product development)
6
Skills For Associate Director Strategic Planning Resume
- Experience in/or a combination of Marketing Management, Strategic Planning, Business Development
- Experience in health care planning with an understanding of the health care industry, operations, and reimbursement
- Demonstrated understanding of all areas of the value chain: procurement, sales and marketing, field execution, and corporate functions
- 7+ yrs of experience working in a management consulting position or strategic, results-driven role
- Direct experience leading strategic planning, development and execution
- Strong understanding of all areas of the value chain: procurement, sales and marketing, field execution, and corporate functions
- Experience in working with executive leadership in a thoughtful, compelling and influential manner
7
Skills For Converse Director Strategic Planning Sourcing & Manufacturing Resume
- Deep understanding and demonstrated capability for strategy, processes, capabilities, enabling technologies, and performance measurement
- Experience in building campaign eco-systems and/or ability to work with a Communication Strategist and Content Strategist to bring the strategy to fruition
- Demonstrated ability to manage detailed and complex information in a rapidly changing environment
- A solid understanding of the legal / regulatory / corporate governance requirements, strategy and objectives of National Grid’s US business
- Relevant experience in strategy, management consulting, product or general management
- Work experience in project and/or marketing management
8
Skills For Senior Director, Strategic Planning Resume
- Experience in driving consensus among key stakeholders with diverse needs and interests
- Experience required in related field such as Technology, Media or the Telecommunications industry
- Demonstrated ability to influence and collaborate across all levels of the organization and functional areas
- Demonstrated competency in statistics
- Lead workshops, both internal and/or client-facing, taking the lead in designing, facilitating and moderating to achieve client goals
- Takes on overall responsibility for understanding consumer issues, leveraging insights, writing briefs and conducting briefings on multiple brands
- Execute day-to-day financial planning and reporting activities, including executive management reporting and financial budget & forecast
- Support the annual target & budget process by issuing guidelines, analyzing company performance, producing key management reporting
- Lead the process for new growth at Sysco, including identifying, developing and standing up key strategies
9
Skills For Director, Strategic Planning & Analysis Resume
- Identification and implementation of improvements to the planning, budgeting, & forecasting process
- A basic understanding of the Banking & Payments ecosystem
- Acts as a catalyst to the brand team in seeking out new ways to add value to the brand and in identifying future opportunities
- Facilitate frequent assessments of regional performance, relying on appropriate, reasonable, and timely performance data and reporting mechanisms
- Drive messaging and communication for MCIO Planning across all levels of the organization
10
Skills For Director Strategic Planning DTC Resume
- Manage key stakeholder meetings, organizing participation and leading the agenda
- Work with assigned functions to ensure the strategic plan is progressing at an appropriate speed and is cascaded into the annual operating plan process
- Align financial forecasting to IT and Finance partners to ensure correct financial reporting is relayed to management
- Coordinate all funding requirements in the USB Governance Framework, including but not limited to the USB Governance Sharepoint database
- Lead planning needs and ensure value generation is incorporated into the planning process
- Direct U.S. Business planning-related communication activities and content of supporting materials
- Identify, assess and escalate issues and challenges, providing recommendations for resolution to the VP of Planning and Governance
- Develop tools and training to support the planning process
List of Typical Responsibilities For a Director, Strategic Planning Resume
1
Responsibilities For Director Strategic Planning Resume
- Mentors the team for the development of skills to effectively implement strategic change activities
- Strong interpersonal skills and ability to interact and influence at all levels both internally and externally
- Strong analytical background with experience working in highly strategic organizations
- Able to drive projects to conclusion and work effectively with a variety of people at various levels within the company
- Strong experience leading teams and direct reports
- Identifies, structures, prioritizes and leads projects or major work streams related to Christiana Care strategy, priorities and special initiatives
- Oversees department budget and uses resources wisely and effectively
- People management experience with demonstrated cross-group leadership
- Strategic thinker with in-depth analytical skills and continuous attention to detail
2
Responsibilities For Associate Director, Strategic Planning Resume
- Good understanding of financial accounting, modeling and valuation techniques
- Participate in prioritizing capital spending, and oversee business case development and presentation
- Demonstrated ability to develop relevant scorecards focusing on the business’ key performance metrics that relate back to strategic plans
- Coordinates with other Project / Program Management staff to enhance transparency and communication of other functional priorities, goals, and objectives
- Research, analyze, develop and prioritize recommendations for entry into new geographic markets, channels or adjacencies
- Progressive shopper marketing strategic planning experience with an established agency
- Work-related experience required, preferably in Financial or Operations fields
3
Responsibilities For Executive Director, Strategic Planning Resume
- Vet strategy prior to Executive review
- Management experience required
- Manages the portfolio of initiatives to ensure alignment, cohesion and prioritization
- Demonstrated ability to develop cohesive strategic plans with clearly defined initiatives and success measures
- Forges strong relationships with mid-level marketing clients
- Strong, focused written communication that is responsive to the needs of the customers
4
Responsibilities For Associate Director Strategic Planning & Portfolio Management Resume
- Business experience, including significant, senior-level leadership roles
- Pride yourself on the quality of work and are a stickler for the details. Demonstrates self-management and initiative
- Demonstrates strategic and analytical ability to formulate and implement short and long range plans and achieve targeted outcomes
- Perform in a results-driven environment and demonstrated ability to manage resources in order to meet objectives and deadlines
- Five (5) to Seven (7) years of experience in related field
- Highly collaborative individual with ability to influence others and build strong stakeholder relationships internally, as well as externally
- Preparing and delivering presentations (including corporate/portfolio presentations, board materials, etc.)
- Provides the leadership for the team’s collaborative focus in defining and obtaining the required resources to achieve the identified results
5
Responsibilities For Senior Director Strategic Planning Resume
- Supports the Vice President in the development of the system strategic plan, annual operating plan goals, proposals and other planning documents
- Proposes ideas and develops new approaches to improve Strategy & Planning capabilities and maximize Strategy & Planning’s contribution to Christiana Care
- Has a wide comfort zone when it comes to leading Quantitative and Qualitative research, and in using results for both insight and creative development
- Portfolio revenue analytics (supporting Portfolio Review)
- Strategic Analytics: Complex analysis projects supporting business development, special projects and those that bridge or are outside current TA’s
6
Responsibilities For Associate Director Strategic Planning Resume
- Analyze and recommend expansion opportunities including mergers and acquisitions, joint ventures, and non-ownership partnerships
- Anticipate, identify, plan, and organize strategic planning activities at the system, market, hospital, service line, and business unit levels
- Manage, develop and coordinate all certificate of need (CON) and licensing projects/activities
- Supervises a group of media planning professionals responsible for media plan development
- Stays abreast of the evolving health care landscape
- Personalized diagnostics (e.g., current targeted Dx market/players, commercial & partnership models, reimbursement models, etc.)
7
Responsibilities For Converse Director Strategic Planning Sourcing & Manufacturing Resume
- Participate and/or lead strategic planning processes for Kite Pharma’s core business by partnering closely with R&D teams and other key stakeholders and by being an essential thought partner to the Head of Research & Development and other R&D senior leadership
- Coordinates and drives alignment across all areas of R&D to support overall strategic plans towards the achievement of corporate goals and objectives
- Manages a regular cycle of strategic plan checkpoints and ensures alignment with corporate strategy is maintained
- Engage with project teams at key time points in the project lifecycle to ensure actual performance is in line with strategic plan and provides advanced interventional guidance when required
- Support ongoing implementation of The Underwear Group transformation and initiatives (new calendar / processes / tools, best practices, KPI’s)
8
Responsibilities For Senior Director, Strategic Planning Resume
- Develops, administers, and disseminates a continuous robust communication strategy for the R&D team
- Partners with key stakeholders and cross-functional leaders, including participation in other departmental meetings, to ensure alignment with overall organizational strategies and workstreams
- Drives development and assimilation of competitive landscape and market intelligence (including market trends and regulatory environment) and oversees other ad hoc analyses to proactively address issues in support
- Facilitate monthly L1 Product Planning Group (PPG) and Quarterly Strategic Roadmap (QSR) reviews; Drive process improvements to create greater transparency (e.g., vitality, revenue contribution of major initiatives) and alignment with LBS’ strategic vision
- Summarize ‘market tone’ and ‘market developments’ for monthly update from LBS President and CFO to Danaher Leadership; highlight key market trends; Create executive updates summarizing market intelligence and competitor updates
- Determine and execute the business strategy of assigned accounts including 1-3 year vision, sales plans, and growth opportunities
9
Responsibilities For Director, Strategic Planning & Analysis Resume
- Strategic lead on a given piece of business interfacing with clients and client marketing research groups at the management level to promote and build deeper client partnerships in order to advance IN’s connectivity across client departments
- Support M&A diligence and post-merger integration efforts to improve key stakeholders’ understanding of technological opportunities and limitations, determine requirements and clarify the level of investment required
- Facilitate strategic discussions between the Region’s President and Executive Medical Director. Contribute to the overall leadership of the Region, in partnership with the Medical Group
- Develop and maintain a strategic planning process that ensures timely updates to the Region’s strategy, monitors the execution of strategy and key initiatives and creates alignment across the organization
- Manage regular cadence of retail reporting and synthesize key insights
- Work closely with DTC senior management and to craft and align on communications, messaging
10
Responsibilities For Director Strategic Planning DTC Resume
- Identify key issues, structure problems, and deliver potential solutions that drive value creation within the owned retail portion of the marketplace
- Support head of adidas US DTC
- Works with team to develop brand, digital and channel strategies, briefs, ecosystems and customer journeys
- Storyteller and persuasive presenter
- Directs strategic key components of the clients business and actively engages client
- Responsible forsurvey development, focus groups and consumer interviews for smaller brands
- Identifies opportunities for improvement, organic growth and workflow efficiencies of agency
- Works with creative team to concept new relevant ideas
- Writes comprehensive multi-channel plans, KPIs to evaluate and optimize
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