Director, Sales Strategy Resume Sample

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Ervin Rolfson
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Work Experience


Director, Sales Strategy
11/2017 - PRESENT
Phoenix, AZ
  • Defines Success Metrics: Identifies and socializes success metrics. Responsible for all aspects of the management, communication, and governance that support the KPI’s of the metrics
  • Typically requires BA/BS in Engineering or Business
  • Field Sales experience with a strong track record of sales success is mandatory
  • Experience in managing operations, program management or strategy development
  • Lead and manage the Company’s international business through the Company website, and any other direct digital channels in collaboration with partners based in those countries
  • Relevant experience, preferably in Sales and Marketing or Strategic Planning
  • Develop and drive a program of customer education initiatives to ensure that our product suite is understood by both the supply and demand side of the industry – act as the ‘voice of the customer’ to internal stakeholders as required
  • Experience in marketing with 3-5 years of related experience managing and executing sales marketing activity
  • A strong understanding of the digital advertising industry (desktop, mobile, video, native)
Director, Sales Strategy & Operations
08/2014 - 07/2017
Phoenix, AZ
  • Knowledge of the programmatic advertising opportunity and competitive category an advantage
  • Experience in understanding the nuances of multi-market support and localizing marketing activity accordingly
  • Exceptional project management, multi-tasking, organizational, writing and presentation skills
  • Multi-task, prioritize and organize work to meet deadlines and multiple requests, work effectively under pressure and within tight timelines
  • Passion to learn and willingness to get ‘hands-on’ and work hard
  • Values match with PubMatic’s core values of Customer Service, Innovation, Biased Toward Action, Teamwork and Integrity
  • Market Analysis: Monitoring Region’s macroeconomic trends, programming trends, competitive landscape and new technologies for deep dive territory reviews and organic business opportunities
  • To understand, consolidate and represent the business interest of the WE clusters and EKAs
Senior Director, Sales Strategy
05/2011 - 04/2014
Boston, MA
  • To understand, consolidate and represent the business interests of the assigned Cluster(s) as an ‘ambassador’ towards the Global SS&E & other Global functions
  • To develop the functional and core skill of direct reports through regular 1-2-1’s coaching and mentoring
  • BA in Communications/Television or Related Field
  • Extensive knowledge and use of computer databases
  • Knowledge of rating system
  • Good communication skills with the ability to understand interpersonal relationships
  • Knowledge of network/station experience
  • MicroSoft Word, Excel., Filemaker Pro

Education


Palm Beach Atlantic University
2005 - 2010
Bachelor's Degree in Marketing

Professional Skills


  • Excellent financial management skills to assess trade merchandising programs and cost investments versus results
  • Leading high performing teams with demonstrated experience in strategic & cross-functional leadership, planning and execution
  • Prior experience in television and/or film distribution, investment banking, management consulting or media-focused technology
  • Technical skills including robust analytical capabilities across a variety of data sources and platforms
  • Prior direct selling leadership experience with a top national retailer
  • Impeccable communication skills and ability to influence at executive levels
  • College + 10 years of work experience; MBA + 5-8 years of experience

How to write Director, Sales Strategy Resume

Director, Sales Strategy role is responsible for coaching, powerpoint, excel, reporting, retail, finance, training, integration, database, compensation.
To write great resume for director, sales strategy job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Director, Sales Strategy Resume

The section contact information is important in your director, sales strategy resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Director, Sales Strategy Resume

The section work experience is an essential part of your director, sales strategy resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, sales strategy responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, sales strategy position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Director, Sales Strategy resume experience can include:

  • Develop and use pricing analytic insights into effective channel strategy, channel and / or Channel Partner demand forecasting and market strategy
  • Be a strong team leader and people manager, leading a team of 7+ managers, analysts. Need to inspire and invest in your team
  • Manage global market segmentation and targeting efforts and account prioritization within sales
  • Proven track record of successfully achieving and exceeding annual sales plans, budgets and KPI’s
  • Lead annual planning/budgeting efforts as well as mid-long range planning in partnership with Finance
  • Thorough understanding of market analysis, competitive analysis and strategic thinking

Education on a Director, Sales Strategy Resume

Make sure to make education a priority on your director, sales strategy resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, sales strategy experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Director, Sales Strategy Resume

When listing skills on your director, sales strategy resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical director, sales strategy skills:

  • Able to communicate clearly and effectively to senior executives with strong presentation skills. Diplomatic and discrete thought partner to business leaders
  • Strong strategic and critical thinking, project management, problem resolution, presentation, facilitation, collaboration and influencing skills required
  • Experience handling complex projects from inception to implementation, working across teams and with leadership. Analytical skills
  • Outstanding internal and external relationship building skills
  • Excellent understanding of the constant evolving digital media landscape and a proved track record of driving advertising sales
  • In-depth experience aligning multiple teams with conflicting objectives to a common outcome

List of Typical Experience For a Director, Sales Strategy Resume

1

Experience For Director, Sales Strategy & Operations Resume

  • Crafts compelling, factual, Consumer-based ‘cases for Customer action’ that enable Campbell to achieve its goals at Retail
  • Fed Ex, Fax, copier
  • Four or more years in media or media sales related business
  • Computer, printer, photocopy machine, fax machine, telephone, etc
  • Manage a team of sales strategy analysts and/or managers to support a sales leader's business end to end
  • Lead the annual sales readiness program (Go For Growth) for Market Readiness to ensure a successful start to the new fiscal year
2

Experience For Director, Sales Strategy Cox Media Resume

  • Work across Business Units and functions to activate Campbell’s CVP and oversee our Joint Business Planning effort through leveraging our 3D process for Customer engagement
  • Lead the JBP process across all Business Units for the Global Walmart business and Field Sales – developing strategic and financial goals
  • Engages with Campbell’s leadership to develop a 3 year Strategic Customer growth plan
  • Helps design and implement Category Strategies and the associated Retail Execution plan to deliver incrementality across all Campbell categories within the Retailer
  • Provide Retail Execution plans and flawlessly organize and communicate with ACOSTA program expectations and anticipated results with clear accountabilities and metrics in place to report progress and results
  • Establishes and communicates North American sales and marketing strategies required to achieve profitable growth and meet annual sales expectations
  • Engages continually at the Executive level, cross-functionally, with heavy Sales Leadership emphasis
3

Experience For Senior Director, Sales Strategy Resume

  • Work closely with channel leaders to develop, define and deploy optimum go-to-market strategies
  • Source and analyze business opportunities related to the distribution of film and television internationally, for all television platforms including traditional free TV, subscription TV and new media platforms
  • Able to communicate clearly and effectively to senior executives. Diplomatic and discrete thought partner to business leaders
  • Analyze market data to foresee new trends and identify new revenue opportunities
  • Negotiate local production joint-venture agreements, and develop M&A opportunities and other new business ventures
  • Increase license fees from current media sales through analysis of ratings, broadcast scheduling and digital media metrics, and formulate strategies to increase revenue and drive new business
  • Analyze license deals, particularly high value and long-term strategic deals, utilizing financial modeling and forecasting
  • Support the negotiation of feature film output deals, format deals, and other strategic agreements
  • Extremely proficient with Microsoft Excel, PowerPoint, and Word
4

Experience For Director Sales Strategy Resume

  • Attention to Detail: #your favorite non-profit organization on your resume
  • In a Business Operations or equivalent function with significant exposure to services teams, OR experience in management consulting, preferably with some engagements that provided exposure to Services and Sales operations and Finance
  • Understand our technology stack and how to best leverage to get visibility into the right data in the most automated way
  • In Strategic Business Operations or equivalent function with significant exposure to Marketing, Product, Analytics and with significant experience leading a team posting measurable results
  • Flexibility and ability to prioritize as business needs change
  • Lead the development of the annual national trade plans by brand/category, focusing on Bayer brand business goals and Customer Requirements while leveraging all data sources including consumer/shopper insights and syndicated data
5

Experience For Director, Sales Strategy & Trade Planning Resume

  • Cultivate strong relationships within Partner organizations including Apple, YouTube and Snap in order to identify, initiate and lead growth strategy initiatives and remove roadblocks
  • Partner with cross-functional teams (Finance, Planning, Marketing, Research, Operations, Sales, etc.) to develop the capabilities, go-to-market strategies and execution plans needed to drive rapid revenue growth
  • Play an active role in the strategic analysis and inclusion of Partnerships in annual planning cycles (upfront, long-range planning, budget)
  • Work with Group VP’s to develop and support the overall sales strategy, serving as a key liaison for corporate and field alignment
  • Operationalize new partner products and capabilities; chart operational processes and educate the broader sales team on new offerings
  • Provide regular updates to senior executive teams at NBCU and partner organizations regarding the health of and growth opportunities for Partnerships (e.g. revenue, performance, SWOT, resourcing, business intelligence)
  • Monitor the competitive landscape for key developments affecting the digital advertising business
6

Experience For Director, Sales Strategy & Planning Resume

  • Proactive, scrappy self-starter comfortable working in a fast paced, results-oriented environment
  • Advanced knowledge of the digital ecosystem and digital operations
  • Design and size sales force architecture to optimize productivity and growth acceleration
  • Lead incentive plan and quota methodology design and implementation efforts in partnership with Finance
  • Partner with Customer Success teams to design and execute seamless post-close processes as well as integrated account management and customer expansion processes
7

Experience For Director, Sales Strategy & Enablement Resume

  • Partner with Product teams to ensure awareness and integration of market insights from sales
  • Spearhead Cisco integration and sales acceleration efforts
  • Support acceleration of Partner business
  • Advise field sales leadership on areas of opportunity and strategies to accelerate productivity
  • Develops and implements industry-leading strategy with senior decision-makers at both the customer and company that enhance business results and operational effectiveness. Provides key input into, deliver against, the development of GBU business objectives
  • Provides a marketplace view at the national level to internal cross-functional partners to ensure that marketing and sales strategy is developed and executed, based on accurate insights and assumptions
8

Experience For Director, Sales Strategy & Planning Multi Resume

  • Serves as the primary liaison between customer team and marketing for all strategy decision-points
  • Formulates and delivers business plans that enable the field to deliver shipment and consumption targets. Leads team to provide active support to customer sales team(s) for assigned product(s)
  • Provides input and validation for S&OP forecasting, impacting customer supply and service levels
  • Synthesizes customer strategies with brand and sales strategies to maximize results for both the customer and company
  • Leverages best practices, go-to-market strategies, and operational efficiencies. Develops tools and processes that can be syndicated across multiple classes of trade
  • Oversees the distribution and allocation of company quota KP, resources and funding (including execution of customer segmentation model). Ensures appropriate resources to achieve business goals are in place for DPSM
  • 60% overnight travel including occasional air travel when applicable
9

Experience For Director Sales & Strategy Resume

  • Develops and executes innovative new-item launch plans and monitor performance to achieve ACV targets
  • Serve as the voice of Sales with Marketing on Brand Business Teams providing Sales perspective and POV and proactively champions/influences sales aspects of key initiatives such as
  • Understand the impact of individual decisions to Bayer’s total business and relevant long term implications
  • Knowledge of the third party group intermediary environment and key programs such as centralized payment (e.g. FastPay)
  • Project Management Professional (PMP), Prosci Change Management certifications and/or willingness to obtain PMP certification within one year of hire
  • Create executive presentations/communications

List of Typical Skills For a Director, Sales Strategy Resume

1

Skills For Director, Sales Strategy & Operations Resume

  • Experience in working within Club, Vending, Food Service, Drug and Export sales channels
  • Two (2) years of experience working directly with or supporting sales
  • Strategy consulting or internal strategy leadership experience
  • Dedicated self-starter with a work attitude that exhibits flexibility, drive, good judgment and dependability
  • Sales strategy or sales operations experience
2

Skills For Director, Sales Strategy Cox Media Resume

  • Proven ability to develop win-win solutions to complex situations
  • Advanced computer literacy skill specifically with MS Excel and PowerPoint
  • Three (3) years of management (supervisory) experience
  • Three (3) years of project and change management experience
  • Five (5) years of experience in Hospitality, Travel and/or Project Management
  • Planning and organizing Sales projects
  • Expertise in building consensus, gaining alignment and decision making across functions to include senior leaders
  • Completes activities which facilitate feedback to influence senior team decision making for development of sales channels including
3

Skills For Senior Director, Sales Strategy Resume

  • Exemplify superior critical thinking through multi-task problem solving (i.e. process management), practical judgment and financial analysis
  • Partner with SVP SS&O and GM EMEA Sales to determine overarching KPIs, sales incentive plan & organizational sales design
  • Partner with Sales Forecasting & Compensation Director to develop and execute compensation models that reflect the overall sales strategy and team objectives
  • Partner with SVP SS&O and GM EMEA Sales and sales leadership on quarterly & annual strategic account planning
  • Partner with Sales Enablement to ensure Sales Training plan in line with market and product needs
  • Partner with Sr Dir SS&O Intl and GM APAC Sales to determine overarching KPIs, sales incentive plan & organizational sales design
  • Partner with Sr Dir SS&O Intl and GM APAC Sales and sales leadership on quarterly & annual strategic account planning
  • Extensive knowledge of brand distribution path and the shopping habits and demographic profiles of each channels shoppers
4

Skills For Director Sales Strategy Resume

  • Knowledge of data mining software tools or programs
  • Activation strategies of Snyder’s-Lance brands for Club, Vending, Food Service, Value, Drug and Export, and COS Grocery Channel
  • Works with various Sales, Marketing and Account team members to identify sales growth opportunities and implement Sales Development initiatives
  • Superior analytical ability, assessing different models and related outputs
  • Three (3) years of working in a collaborative/matrixed environment
5

Skills For Director, Sales Strategy & Trade Planning Resume

  • Deep understanding of key sales and distribution systems such as Delphi or Salesforce
  • Develop robust GTM strategies in partnership with Marketing, Product, Finance, Executive leadership, and other partners throughout the org
  • Partner with Marketing strategy and operations to design and execute robust interlock plans
  • Supervise a small team of analysts and report such team’s progress to senior management in weekly status meeting
  • Self-starter with the entrepreneurial drive to regularly bring new ideas to the team
  • Creativity and strategic thinking – and the agility necessary to master both the daily hands-on analysis and the big picture strategy
  • Familiarity with marketing, sales enterprise software and the lead-to-quote process
6

Skills For Director, Sales Strategy & Planning Resume

  • Partner with SVP SS&O as well as the GM EMEA Sales to develop and implement a recommended customer segmentation plan and associated tiered sales support model
  • Support and enhance current CRM implementation
  • Participate or lead CRM improvement projects
  • Develop reports and analyze sales data
  • Monitor and cleanse CRM data
  • Accountability for sales revenue of 100M+
7

Skills For Director, Sales Strategy & Enablement Resume

  • Agility to work in a fast paced, high growth environment. Ability to multi-task
  • Partner with Sr Dir SS&O Intl as well as the GM APAC Sales to develop and implement a recommended customer segmentation plan and associated tiered sales support model
  • Strong communicators, both verbally and in writing, who effectively communicate and influence at all levels of the organization, including the Executive Committee
  • Problem solver, who can resolve issues effectively and creatively while maintaining a high level of flexibility, professionalism and integrity. This includes demonstrating an aptitude for effectively addressing any issue in collaboration with others
  • Teammate who works well with others, while employing diplomacy with high-level executives and customers within the organization on a global scale
  • Responsible for managing national gross to net sales targets for entire business unit
  • Initial draft of new item forecasting
  • Collaborative and interpersonal teammates, who build positive relationships, exhibit tact and earn trust
  • Develops, implements and manages strategy processes for business unit to follow
8

Skills For Director, Sales Strategy & Planning Multi Resume

  • Leads, develops and directs sales strategy business unit
  • Develops and implements sales strategies for brands including price/pack architecture, special events, promotional opportunities, expanded distribution and new customer development
  • Product Development – Creates and manages product positioning based on customer demand/opportunity
  • Product Development – Coordinates all launch activities and communication for brands
  • Channel Centric responsibilities to include
  • Commercial and new product development
  • Letter of Intent development, execution and implementation and planning for commercial projects within brands - Package and present “executive summary” formatted reporting to senior team which provides top line results and plan of action recommendations
  • Use various analytical tools to create effective sales and marketing strategies
  • Demonstrated ability to create and present business plans
9

Skills For Director Sales & Strategy Resume

  • To understand, consolidate and represent the business interests of Western Europe as an ‘ambassador’ towards the Global Sales & other Global functions
  • Design and implement a strategic business plan that expands the company’s sales base and ensure our strong presence
  • Maintains brand segment of Business Development Shared site page
  • Leads collaboration and communication efforts for strategy implementation
  • Coordinate launch of new products for brand channels and integration of acquired product lines
  • Handles miscellaneous assigned large projects and utilize project management experience to create, plan, communicate and implement tasks on time working independently and in collaboration with other key business units. Identify and implement resolution to overcome project related problems
  • Provides “spot” analysis, support and influence, as directed, for senior and brand leadership teams
  • Works with Finance, Supply chain, Marketing and Manufacturing partners to ensure commercial development projects progress according to customer demand and within Stage Gate process
10

Skills For Director Sales Strategy & Development Resume

  • Develops and maintains SharePoint site, pricing and portfolio for all brands
  • Provides feedback and recognition to others
  • 20%-30% travel, mostly domestic
  • Able to take into account broad cross-functional implications, benefits and risks
  • Exemplify strong people development skills in developing, coaching and motivating direct reports and peers with proven track record of delivering results through others
  • Streamline operational processes
  • Exceptional knowledge of retailer landscape and how to impact the total market

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