Customer Analytics Resume Sample

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Manuel Blanda
10273 Lubowitz Passage,  Philadelphia, PA
+1 (555) 622 2672

Work Experience

Customer Analytics Manager
08/2016 - PRESENT
Detroit, MI
  • Interface regularly with key senior stakeholders across the Adobe organization
  • Drive advancement of corporate and business unit customer segmentation – individual, small business and enterprise sectors
  • Be the domain expert for advanced customer analytics, segmentation, and targeting methodology in support of business unit objectives
  • Manage and escalate risks and issues relevant to activities allocated as appropriate. Research and shape the Bank’s thinking, providing an external industry view, which proactively challenges and shapes our thinking
  • Sustain the delivery and alignment of ‘superior service’ to ensure a ‘joined up’ service proposition is delivered across the Bank
  • Understand, share and drive action from voice of Customer, Employee Engagement and voice of industry
  • Help identify, diagnose and prioritize customer issues which impact on satisfaction levels determining size of issue, impact on target audience, impact on strategic plan
Analyst, Customer Analytics
09/2009 - 03/2016
Los Angeles, CA
  • Recommend testing strategy to support our test and learn environment
  • Develop strategies to measure consumer response across channels and brands and quantify the overall impact of multi-channel initiatives
  • Consult with cross-functional partners on data analytics needs and strategies. Generate insights/conclusions and translate them into recommendations and strategies. Present findings to partners
  • Provide guidance and direction to analysts on their ad-hoc analytics and project work
  • Set and manage priorities; work with contractors, consultants, and internal /external resources to align priorities with skillsets to accomplish objectives
  • Segmentation and Predictive Modeling
  • Create customer segmentation and contact strategy, leveraging transactional customer data
Intern, Digital Customer Analytics
02/2004 - 03/2009
Boston, MA
  • Answer complex business questions about the health of Macy’s customer base, applying structured problem solving and performing technical analyses
  • Inform the strategic planning and design of targeted offer & messaging programs by providing insights into customer behavior changes and the health of Macy’s customer base (overall and by area of business and/or vendor)
  • Develop analytical capabilities to forecast, monitor and review the performance of targeted programs from a sales, profit and CLV perspective; run and manage a regular cadence of program reporting and socialize key insights and recommendations to optimize campaigns
  • Work closely with key partners in marketing to seek continuous improvements in processes and systems
  • Lead the development of compelling presentations and visualizations to enhance decision making and present key findings to functional partners
  • Strategy, Consulting, Leading
  • Lead the development of database marketing analytics such as statistical modeling, customer profiling, segmentation analysis and other analytical techniques


Upper Iowa University - Waterloo Center
1998 - 2003
Bachelor's Degree in Marketing

Professional Skills

  • Superior written and verbal communication skills as well as demonstrated influencing skills
  • Strong communication, influencing, strategic thinking, and analytical skills
  • Strong leadership and sophisticated influencing skills
  • Significant business and technical skills, including experience in the data-driven design of targeted programs
  • Demonstrated analytical & problem solving skills, ability to interpret reports, analyze trends and provide insights
  • Strong Microsoft Excel skills, including pivot table and lookup
  • Strong selling and persuasive skills for use mainly with internal stakeholders

How to write Customer Analytics Resume

Customer Analytics role is responsible for analytical, sql, leadership, influencing, languages, insights, microsoft, access, excel, analysis.
To write great resume for customer analytics job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Customer Analytics Resume

The section contact information is important in your customer analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Customer Analytics Resume

The section work experience is an essential part of your customer analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous customer analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular customer analytics position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions. Representative Customer Analytics resume experience can include:

  • Good project management skills - a track record of having established processes to manage multiple competing requirements and resource prioritisation
  • Have excellent Written and Verbal skills with people at all levels across the organisation in English
  • Outstanding problem solving and strategic thinking skills
  • Proven experience of using R - or similar tools like Python - for data analysis, structuring, transforming and visualising big data
  • Prior work experience in data mining using Tableau/Alteryx/SAS and querying large amounts of data from data warehouses using SQL
  • Demonstrated significant curiosity and experience in regard to questioning and understanding consumer behavior

Education on a Customer Analytics Resume

Make sure to make education a priority on your customer analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your customer analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Customer Analytics Resume

When listing skills on your customer analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience. Present the most important skills in your resume, there's a list of typical customer analytics skills:

  • Demonstrated effective communication, presentation, and influencing skills
  • Effective team member with strong written and verbal communication skills
  • Strong analytical, abstract thinking, and problem solving skills
  • Strong leadership skills to manage, guide and mentor analysts and senior analysts in his/her team
  • Effectively prioritize, multi task and work under tight timelines
  • Good documentation skills on the data analyzed as well as maintain data dictionary

List of Typical Experience For a Customer Analytics Resume


Experience For Customer Analytics Manager Resume

  • Strong ability to manage stakeholders and competing priorities
  • Experience in database marketing and customer analytics experience
  • Solid experience in Microsoft Excel and Analytical / statistical toolset (e.g. SAS, SPSS, STATA)
  • Applies curiosity and skills to clarify business, data and analytical issues and helps develop appropriate solutions
  • Identifying the drivers of satisfaction and assist into setting the right priorities

Experience For Analyst, Customer Analytics Resume

  • Experience in presenting findings and guiding next steps at various points
  • Strong and detailed understanding of shipping industry and its dynamics
  • Experience in utilizing multi-factor design in both prospective and retrospective analyses, as they relate to customer marketing
  • Experience in customer-level modeling and data analytics
  • Experience working with a variety of large scale customer data sets such as transactional and web analytics data
  • Scale and appropriately visualize key insights, creating effective stories that influence business outcomes
  • Professional experience, preferably within a technology based consulting company or within the commercial IT department of a FMCG company

Experience For Director of Customer Analytics Resume

  • Experience working with analytic software (R, SAS, Python, etc.)
  • Tableau or other data visualization platform expertise and/or experience developing scaled insights within augmented analytic platforms is required
  • Plan, prioritise and schedule analytic assignments for your team, ensuring the expectations of key internal stakeholders are continuously met or exceeded
  • Prior marketing analytics
  • Previous experience managing and developing team of data analytics, statisticians, and/or data scientists
  • Has 5-10 years of serious experience in an analytics-driven role, preferably digital marketing, customer insights, CRM and/or ecommerce
  • Experience directly related to the responsibilities as mentioned above
  • Experience with Hive, Python, Apache Spark is considered an asset

Experience For Director, Customer Analytics Resume

  • Creating and providing reporting to inform forecasts and track results for subscription memberships and revenues
  • Assisting in identifying prospects and optimizing incentives, trials, copy/creative, and media platforms to drive awareness and traffic
  • Reporting on, and analysis of; marketing campaigns and customer data leading to insights and business outcomes
  • Partnering with leadership to understand business problems and identifying insights using advanced techniques such as scenario and sensitivity analysis
  • Supporting and monitoring the workload of the team and ensuring the team has necessary resources

Experience For Senior Analyst, Customer Analytics Resume

  • Managing high-level strategic business requirements gathering and sub-areas of reporting insight
  • Studying and providing conversion and retention metrics
  • Creating and providing ad hoc reports as necessary
  • Understanding of statistics and data based decision making
  • Evaluating the financial viability of working with new partners to acquire new and valuable email addresses

Experience For Customer Analytics Specialist Resume

  • Creating of BAU dashboards as well as weekly and monthly marketing reports
  • Supporting analysis requests and presenting findings to key business stakeholders
  • Supporting changes to specific reporting, metrics, data, and policies that impact business as usual for the customers
  • Partnering with marketing analytics on both customer contact strategy as well as measurement
  • Supporting advanced analysis requests and serving as a single point of accountability for the Customer group
  • Supporting CELP organization changes to specific reporting, metrics, data, and policies that impact business as usual for the customers

Experience For Utilities Customer Analytics Resume

  • Contributing to the building of analytics capabilities across the CELP organization
  • Working knowledge of sales and marketing analytics
  • Monitoring competitive landscape and provide comparative reports
  • Developing a robust methodology to understand and track over time the incrementality of previously purchased email subscribers
  • Identifying levers to increase the long-term profitability of Acquired email addresses, through the creation of new segmentations and/or models
  • Working closely with internal stakeholders to facilitate development of value proposition elements
  • Communicating functional insights and analysis results to leadership through reports and presentations
  • Managing customer relationship within Center of Excellence (CoE)

Experience For Global Leader of Customer Analytics Resume

  • Overseeing the value measurement process to ensure business results are achieved
  • Encouraging collaboration and knowledge sharing across brands within Expedia Group
  • Applying advanced analytics techniques to identify optimisation levers for our communication strategy
  • Marketing and service teams (global and in-country)
  • Recommending changes, if required, to remediate any barriers to delivering on revenue and cost savings targets
  • Lead digital marketing analytics initiatives, including funnel optimization and attribution modeling
  • Influence internal business partners across Marketing, Sales and Merchandising, including at senior levels of the organization
  • Deliver projects around customer & marketing analytics and insights including ad-hoc requests originating from enterprise wide brands
  • Help bring our card to market by providing actionable insight across all areas of product, marketing, and service

Experience For Intern, Digital Customer Analytics Resume

  • An understanding of regulatory and compliance requirements in relation to marketing to customers and providing regulatory information and analysis
  • In direct marketing, marketing services and/or consulting
  • Lead team on predictive analytics to be leveraged in marketing campaigns, including email, direct mail, and digital channels
  • Responsible for maintaining and updating text analysis application
  • Communicate effortlessly with data scientists and engineers as well as brand marketing and merchandising associates

Experience For Manager Digital Customer Analytics Resume

  • Design multi-factor tests/experiments to maximize learning and minimize cost for Direct Marketing campaigns
  • Ensure proper audience selection, test setup, segmentation, and tracking of marketing initiatives
  • Desire to be working with data and helping businesses make better data driven decisions
  • Drive Colgate growth using category expertise, without sharing confidential information
  • Detailed understanding of customer facing activities and their related processes
  • Interest in living and working in an international environment of Ferrero in Luxembourg

List of Typical Skills For a Customer Analytics Resume


Skills For Customer Analytics Manager Resume

  • Detail-oriented, with strong organizational skills and the ability to manage multiple projects for multiple stakeholders under tight deadlines
  • Experience working with customer level data – preferably loyalty programs. Experience defining customer metrics e.g. R/F/M modeling
  • Prior work experience in data mining using SQL
  • Creative problem-solving skills, with an ability to anticipate problems
  • Be self-sufficient in data mining with skills in SQL, Microsoft Excel, Access and use of off-the shelf analytical tools
  • Exceptional data skills, including the ability to analyze data and translate into actionable insights

Skills For Analyst, Customer Analytics Resume

  • Use programming skills to analyze customer data, product sales and program execution
  • O Advanced SQL skills - ability to write complex SQL queries to wrangle data from multiple data warehouses (essential)
  • Considerable and proven analytical experience within business
  • Exceptional presentation skills. Able to articulate complex insights and interpretations in high level terms to non-technical colleagues
  • Leading customer contact strategy in partnership with channel owners across digital, call centers and guest experience
  • Serving as the final sign-off on the prioritization of ad-hoc reports to be automated and standardized
  • Monitoring and studying user behavior and content engagement to support content strategy, user experience and create member segments

Skills For Director of Customer Analytics Resume

  • Experience in developing and implementing machine learning algorithms for customer segmentation and targeting
  • Experience defining both customer and marketing metrics to best measure the performance of marketing campaigns and events
  • Three (3) years’ experience working with SQL databases using SQL Server Management Studio or relevant querying tools
  • Practical experience with development, tuning, and maintaining Machine Learning capabilities at scale
  • Experience in cleaning, preparing, and profiling data to ensure a high level of data quality
  • Superb time management/prioritization and attention to detail with continual focus on meeting deadlines in a fast-paced changing environment

Skills For Director, Customer Analytics Resume

  • Incredible comfort and skill communicating, written and verbal, with executive and management staff across marketing and the entire REI co-op
  • Statistical modeling experience, preferably in a direct marketing environment
  • Increasing leadership experience in management consulting or industry
  • Experience working in a collaborative environment and managing stakeholders at various levels
  • Identify opportunities to automate and optimize recurring analytics operations issues, keeping business priorities in consideration
  • Foster a disciplined A/B and multivariate testing approach and effective campaign measurement methodology, including design and management of control groups

Skills For Senior Analyst, Customer Analytics Resume

  • Experience with creating and analyzing very large datasets
  • Experience working with retail sales data or category business planning strategies is considered an asset
  • Experience working directly with a SVOD player
  • Experience in customer analytics required, including customer lifetime valuation, cohort techniques, and equivalent
  • Independently set project goals, establish priorities, and planning appropriately to meet and exceed expectations
  • Excellent understanding of concepts, functionality, and advanced application of Tableau/Alteryx/SAS

Skills For Customer Analytics Specialist Resume

  • Experience in database marketing analysis, preferably with a multi-channel retailer
  • Experience in technology, data analysis, business analysis, process improvement, and project management, including
  • Experience analyzing digital channel data
  • Experience in working with large relational databases (Teradata, Oracle)
  • Experience managing multiple direct reports
  • Highly skilled in understanding and ability to manipulate large and disparate datasets to produce actionable insights
  • Experience in digital media and marketing analytics
  • Experience in customer / marketing analytics role preferably in retail domain

Skills For Utilities Customer Analytics Resume

  • Experience in Excel, Excel-VBA and PowerPoint. Ability to automate insights / reports using Macros (SAS and Excel VBA) & other relevant technologies
  • Experience in customer insight, statistical modelling, data science or similar
  • Experience with data science in Microsoft Azure or cloud environments using Spark or alternative parallel computation capabilities highly desired
  • Experience leading data initiatives
  • Good understanding of data management in a multi data source environment
  • Proficient and experience working in database technologies like Oracle, PL/SQL and Netezza SQL

Skills For Global Leader of Customer Analytics Resume

  • Experience using ETL tools like Talend, Alteryx and any other ETL tools
  • Experience using UNIX and LINUX as a platform to automate any of the SQL scripts and any ETL jobs as needed
  • Hands on experience analyzing the data, identify the root causes and provide recommendations for any data fixes
  • Customer, retail, marketing, loyalty, or credit card analytics experience is considered an asset
  • Experience with direct-to-customer marketing campaign processes and strategies is considered an asset
  • Experience in the application of customer segmentation and profiling strategies is considered an asset
  • Analyze and report on the performance of our membership programs including the effectiveness of the enrollment channels into those programs

Skills For Intern, Digital Customer Analytics Resume

  • Build and retain strong relationships with internal stakeholders
  • Drive results through ambiguity with the ability to adapt quickly when priorities and goals shift
  • Demonstrate business maturity, be commercially
  • Proven ability to perform in-depth analysis and to report and present strategies and recommendations across the entire co-op
  • Experience in customer analytics, preferably with a multi-channel retailer

Skills For Manager Digital Customer Analytics Resume

  • Experience in ecommerce
  • Proven ability to perform in-depth data analysis and to report and present strategies and recommendations to business units
  • The ability to lead, manage, motivate and develop a small but highly skilled teams of analysts
  • Analyzes and mines multiple data sources to select statistically valid data samples, and builds analysis that brings actionable insights and recommendations
  • Primary support is provided to major stakeholders within CVM; Propositions, CRM, Product (Assets & Liabilities) and Customer Experience
  • Experience analyzing customer and/or email marketing performance

List of Typical Responsibilities For a Customer Analytics Resume


Responsibilities For Customer Analytics Manager Resume

  • Experience producing reports and dashboards for both BAU reporting and ad hoc analysis
  • Experience in similar positions
  • Excellent communication across countries, brands and hierarchical levels
  • Applicable experience required
  • Demonstrated history of success
  • Proven ability to translate business needs into analytically sound solutions
  • Leading the deployment of sophisticated analytic approaches such as artificial intelligence and machine learning to deliver leading edge solutions

Responsibilities For Analyst, Customer Analytics Resume

  • Identifying the right statistical technique to better present the data
  • Identifying the right target group of customers for campaigns from different sources
  • Manage and develop a team of four associates, including setting goals and performance criteria, determining training requirements, and managing activities
  • Publish actionable weekly and monthly reporting and analysis, including presenting to Quill leadership
  • Partner with Marketing and Operations to design and implement customer analytic learning in marketing programs and operational initiatives
  • Use data tools to extract, model, interpret and display information outputs, supporting strategic decision making

Responsibilities For Director of Customer Analytics Resume

  • Provide reporting and analytics to our inside sales team making recommendations to improve performance with our most valuable customers
  • Manage the monthly forecasting for the teams supported including projections on KPI’s for the customer file
  • Interest in building statistical models (linear / logistic regression) and customer segmentations – exposure to machine learning techniques an asset
  • Build segmentations, targeting strategies, audiences, and develop insight to support and drive our credit card proposition and marketing strategy
  • Development and implementation of new analytics processes to drive accuracy and speed of decision making in marketing
  • Solve business problems by proposing and implementing solutions with the latest data science and big data technologies
  • Identify areas for process optimization using data and develop compelling stories and recommendations for key strategic initiatives
  • Machine learning, statistical modeling, visualization
  • An understanding of demand planning with FMCG

Responsibilities For Director, Customer Analytics Resume

  • Expertise with SAS/SQL programming
  • Lead the development and enhancement of our marketing database and omni-channel customer management engine; represent Bloomingdale’s interests and requirements with the MST and Macy’s marketing teams
  • Lead bank-wide (cross-LOB) effort to evolve and enrich the customer datamart to support analytics, predictive targeting, propensity modeling, and trigger strategies to inform customer-centric (one to one) marketing programs throughout a client’s lifecycle (acquisition, on-boarding, cross-sell, retention, loyalty, and win-back)
  • Constantly innovate to deliver amazing solutions
  • Track record of delivering large scale predictive advanced analytics model from conception to production
  • Sound understanding of big data management and data analytics
  • Help oversee the annual allocation of investment dollars for the omnichannel marketing budget
  • Help develop the brand’s personalization strategy across all marketing channels and (in partnership with the ecommerce team) on the web
  • Modify existing code in support of data analytics processes

Responsibilities For Senior Analyst, Customer Analytics Resume

  • Work with various stakeholders and business areas to define KPIs and create BI Dashboards to provide self-serve reporting
  • Create datasets to support the needs of the insights and advanced modeling teams
  • Evaluate the performance of our customer acquisition channels providing insights and recommendations
  • Partner with the customer sales and marketing teams in the development of annual and long-range plans
  • Identify opportunities to standardize processes and reporting activities
  • Stay up to date on analytics industry trends to inform ongoing changes and enhancements
  • Creation and maintenance of solution documentation, including data transformation, models, and solution integration
  • Summarize and present insights from big data to assist in strategy and decision making process
  • Expertise in handling Survey data and big data

Responsibilities For Customer Analytics Specialist Resume

  • Update of Ferrero Route to Market mapping platform
  • Focused, resilient, and great at problem solving. Able to easily continue to find solutions and work towards goals when setbacks/ hurdles occur
  • Build statistical models (linear / logistic regression) and customer segmentations – exposure to machine learning techniques is a big advantage
  • Hands on use of big data in large projects using Hadoop or Spark would be advantageous
  • Work with internal and external partners to create a best-in-class analytical and data driven understanding of our customers and credit card
  • In-depth knowledge of statistical procedures that are applied in customer marketing

Responsibilities For Utilities Customer Analytics Resume

  • Proficiency in working with cross-functional teams to achieve business results
  • Proficiency in Microsoft applications Word, Excel, Powerpoint, Access, Pivot Tables, Lotus Notes, Nielsen's Answers Desktop and JDA Space Planning
  • Communicate complex insights in simple and intuitive manner that fosters decision making, action & results
  • Communicate clearly with many different audiences both technical and non-technical, in traditional and non-traditional ways
  • Improve data feeds and data quality to enhance the single customer view and drive efficiency in processes

Responsibilities For Global Leader of Customer Analytics Resume

  • Leading to Formulate Big Data analytics strategy – optimize the return on existing business and IT investment in areas such as data management and data mining, customer intelligence and enterprise resource planning. Develop strategy in how to integrate with Big data framework and generate big value
  • Leading to Develop enterprise Big Data analytics solution plan– the solution plan includes requirements, solution design, estimation, project plan and implementation considerations
  • Leading Big Data analytics project delivery activities – drive and implement project delivery on database, BI, analytics, information and data strategy and so on
  • Approve and prioritize CRM CMS’ (Change Management System) requests from across BBA business units
  • Generate actionable customer insight to improve key business outcomes
  • Advanced customer analytics methodology: Customer Lifetime Value modeling, Attribution, segmentation for propensity modeling, Markov modeling of Customer Journeys, etc
  • Experience in an analytics function preferably in a consumer/customer environment
  • Global industry experience preferably in agriculture, trucks, construction, automotive, and/or combined with previous experience in Consulting and/or multi-brand companies acting with same products but different brands in the same market
  • Education and knowledge in qualitative and multivariate methods

Responsibilities For Intern, Digital Customer Analytics Resume

  • Creative thinker who is confident to suggest initiatives and challenge the status quo
  • Position reports to the Sr. Director, Consumer Insights and Analytics
  • Performs advanced Ad Hoc customer analyses (value tiers, LTV, cohort analyses) and data queries
  • Synthesizes data from multiple sources, develops assumptions where needed, to drive data-driven business insights
  • Designs survey questionnaires relevant to understand business opportunities and learn more about our customers
  • He/she instills confidence in recommendations, contributes to the development of hypotheses and actions, presents to Management team and motivates stakeholders to take action
  • Develop strategies and plans to grow omnichannel customer lifetime value, acquisition and retention
  • Oversee the annual, quarterly and monthly budget and forecast for customer KPIs
  • Oversee multi-touch attribution algorithms

Responsibilities For Manager Digital Customer Analytics Resume

  • Provide customer data to support the investment of marketing dollars for all digital marketing and direct response channels: organic search (SEO), paid search, paid social media, display and retargeting, affiliates and direct mail
  • Be the internal facing lead for customer insights and analytics, building partnerships with other teams and challenging their assumptions with data
  • Oversee the development and implementation of customer segments
  • Serve as an internal thought leader on customer insights, marketing segmentation, and personalization; stay current on industry trends, best practices, and technology evolution
  • Power user of marketing automation tools, e.g. Adobe Campaign, Salesforce, Marketo
  • Can build a sophisticated Excel model without touching the mouse
  • Knows SQL and/or Python or a statistical package and can advise on statistical significance

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