Content Marketing Specialist Resume Sample

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Vivian Hoeger
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Work Experience

Content Marketing Specialist
05/2016 - PRESENT
Chicago, IL
  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver revenue and donor retention
  • Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
  • Perform ad hoc content writing projects as required
  • Support Director of Marketing Communications as needed
  • Ensure brand consistency and writing standards are integrated through all marketing materials. This includes staying on brand voice and accuracy of spelling, grammar and punctuation. Act as a key steward of the company’s brand identity strategy and related corporate and business brand initiatives
  • Possess a full understanding of Nerium’s business model and its relation to competitors
Digital Content Marketing Specialist
11/2010 - 12/2015
Houston, TX
  • Responsible for keeping abreast of training and updates pertaining to Nerium’s Policies & Procedures, Promotions, Events, Compensation Plan, and Products
  • Ownership of the Camden blog including recruiting, training and motivating a team of 30-50 volunteer bloggers (Camden employees), working with internal and external resources to improve the blog user experience and its online presence, developing and executing the content strategy to consistently improve the site’s visibility, assisting the Executive Team to contribute to the blog
  • Create digital content guidelines for Colliers Canada’s content authors
  • Leverage knowledge of SEO, SEM, display, retargeting, social, other paid media and email marketing to support Colliers Canada’s digital advertising program to build brand awareness and drive website traffic
  • Manage Colliers Canada’s corporate social media program (LinkedIn, Twitter, YouTube, Instagram, Facebook)
  • Experience in marketing, with 3 years focused on digital content marketing including copywriting, editing, SEO, social media and content management
  • Writing digital content including eMail, blog posts, web copy and other marketing materials as assigned
  • Managing the tactical execution of our Social Media strategy including managing, monitoring and responding to community postings on all channels – including Facebook, Twitter, Instagram, YouTube and new channels as appropriate
  • Working cross-functionally with team members to coordinate and support CMH’s global marketing and event strategies
Content Marketing Specialist Mat-leave
10/2004 - 06/2010
Houston, TX
  • Understanding of influencer marketing and incorporation of relevant influencers into our content strategy
  • Continually keeping abreast of content marketing trends, including keeping a pulse on potential collaborative opportunities with partners within the tourism, endemic and other brand aligned industries
  • Background in Marketing, Communications or other related discipline
  • Marketing experience
  • Proficient in Microsoft Office Suite and basic HTML
  • Detailed oriented with a strong desire to learn
  • Manage online marketing channels including: SEO, content marketing, social media, public relations and other online programs
  • Implement successful link-building strategies


Western International University
2000 - 2004
Bachelor's Degree in Marketing

Professional Skills

  • Demonstrated proficient digital skills, writing skills and knowledge of web technologies
  • Demonstrated strong leadership skills; ability to prioritize, delegate tasks, and make sound decisions quickly while maintaining a focus on the bottom line
  • Demonstrated strong negotiation skills; ability to persuade and influence others in finding a win-win solution where possible
  • Excellent relationship building skills complemented by the proven ability to work with others, especially across team boundaries and functions
  • Demonstrated strong interpersonal and communication skills; ability to cultivate positive relationships and communicate with clarity and diplomacy
  • Strong time management and project prioritization skills
  • Captivating writing abilities, superior persuasive communication skills and a strong sense of urgency

How to write Content Marketing Specialist Resume

Content Marketing Specialist role is responsible for content, editing, interpersonal, digital, creative, presentation, copywriting, organization, planning, marketing.
To write great resume for content marketing specialist job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Content Marketing Specialist Resume

The section contact information is important in your content marketing specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Content Marketing Specialist Resume

The section work experience is an essential part of your content marketing specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous content marketing specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular content marketing specialist position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Content Marketing Specialist resume experience can include:

  • Have writing and editing skills including experience in market research, copywriting or content management
  • Have writing and editing skills including experience in copywriting and content management
  • Excellent proofreading, content editing and grammatical skills
  • Excellent, customer-centric oral and written communication skills, with an emphasis on grammar, copywriting, and proofreading
  • Excellent presentation skills and confidence interacting with cross-functional teams of all levels
  • Demonstrated experience in content marketing and strong news judgment

Education on a Content Marketing Specialist Resume

Make sure to make education a priority on your content marketing specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your content marketing specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Content Marketing Specialist Resume

When listing skills on your content marketing specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical content marketing specialist skills:

  • Strong interpersonal communication skills and problem-solving skills
  • Demonstration of strong verbal written and presentation skills, including good grammar, spelling, punctuation and attention to detail
  • Strong storytelling ability and excellent written communication skills, with a focus on business writing
  • Excellent project management, editing and proofreading skills with solid attention to detail
  • Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines
  • Demonstrated strong editorial skills with extensive knowledge of style guides

List of Typical Experience For a Content Marketing Specialist Resume


Experience For Digital Content Marketing Specialist Resume

  • Strong writing skills and demonstrated experience with creative writing and copy-editing
  • Strong executive presence with diplomacy, good judgment, and the ability to effectively interface with all levels within the firm
  • Excellent people skills and enthusiastic self-starter comfortable with a fast-paced, often evolving environment
  • Excellent verbal and written communication skills and ability to deliver constructive feedback
  • Outstanding creative writing skills with ability to maintain a single brand voice across multiple pieces
  • Experience messaging, positioning, executing and delivering content with strong calls to action
  • Demonstrated experience working with digital marketing/social media platforms (Facebook, Twitter, Instagram, WordPress, Google AdWords)
  • Exceptional writing skills and the ability to craft a clear, cohesive and compelling story
  • Demonstrated experience growing followers and increasing engagement across channels (social media, email, website, blogs, etc.)

Experience For Senior Content Marketing Specialist Resume

  • Related experience, including hands on experience in content creation, preferably in the professional services industry or in a B2B organization
  • Reliable business judgement and problem-solving skills
  • Exceptional writing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content
  • Iterate quickly and effectively in response to feedback
  • Copywriting, content development and editing experience required

Experience For Content Marketing Specialist Mat-leave Resume

  • Understanding of how to manage editorial calendars and prioritize time to meet deadlines
  • High-energy contributor with a focus on getting stuff done, proven track record of success in setting and achieving ambitious goals
  • Experience working at intersection of government, business and policy-making
  • Solid understanding of marketing concepts and best practices
  • Experience administering well-orchestrated content campaigns to drive lead generation and nurturing across targeted segments
  • Experience in marketing organization, preferably direct-response marketing in financial services or insurance industries but not required
  • Creates of concise, effective marketing communications including press releases, feature articles, email campaigns and product brochures
  • Experience working with network of collaborators for content sourcing

Experience For CRM Content Marketing Specialist Resume

  • Experience with content marketing, graphic design, video production, photography or offline marketing tactics
  • Experience telling stories through video and working with a video production team
  • Experience managing editorial process and driving editorial consistency across multiple teams and channels
  • Experience with building research instruments/surveys with third parties and analyzing results
  • Establish and monitor KPIs measuring the effectiveness of marketing activities

Experience For Writer & Content Marketing Specialist Resume

  • Supports the team effort while working independently with the ability to manage multiple, shifting priorities
  • Content writing experience for traditional media including public relations
  • Experience using social media platforms and scheduling tools such as HootSuite
  • Experience in B2B email marketing, social media or PR
  • Demonstrated leadership in client facing communication, strategy, and project management
  • Content Marketing experience (ideally in B2B environment)
  • Excellent writing and content creation
  • Experience developing a variety of content (e.g. written content, infographics, webinars, videos)
  • Experience collaborating across diverse cross-functional teams

Experience For Spanish Content Marketing Specialist Resume

  • Role requires a strong publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
  • Experience creating online content for social audiences is desirable
  • Experience in document layout, formatting and production
  • Strong working knowledge of both Google and Microsoft’s suite of office productivity software
  • Relevant experience in journalism, public relations, or content marketing

Experience For Event Content Marketing Specialist Resume

  • BA/BS in Business, Finance, Marketing, Economics or equivalent experience
  • Provide a strong, diverse portfolio of writing samples
  • Past experience producing content for lead generation, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
  • Strong command of the English language/grammar and understanding of both AP and MLA styles
  • Digital media experience with at least 2 years focused in a content marketing role
  • Internet-Enthusiast, HTML& Dreamweaver and image editing experience
  • Experience developing channel-specific content (blog, social, email, print)

Experience For Houzz Content Marketing Specialist Resume

  • Five to seven years relevant experience in marketing, public relations, and/or communications, preferably within a B2B organization
  • Management and eContent/digital experience in a marketing/brands, communications, innovation, or sales role
  • Excellent communicator (in both the written and verbal form)
  • Skilled in WordPress (or other content management systems), PowerPoint, Word, and Excel
  • Experience with Google Analytics, Wordpress & Hubspot

Experience For Product Content Marketing Specialist Resume

  • Experience in pitching and defending content ideas
  • Communications and/or editorial experience
  • Experience with digital PR
  • Understands the structure of a good story and how it plays out in different mediums
  • Understanding of digital marketing strategies, including social media
  • Adapting content messaging and packaging various pieces of related content to reach multiple audiences through multiple channels

Experience For Technical Content Marketing Specialist Resume

  • Planning and coordinating other marketing programs and related sales support activities, as needed
  • Developing message content and positioning by conducting research with subject matter experts
  • Monitoring positioning and brand perception, internally and externally
  • Bring a positive attitude to work every day. Collaborate and share best-practices with the team and the digital marketing community
  • Making on-site SEO recommendations including site code, navigation, content, and usability recommendations
  • Building and managing a rich content/editorial calendar for your areas of responsibility that attracts a qualified audience to our owned properties
  • Working with digital and product marketing teams to use core thought leadership and practice content to optimize programs and drive program success metrics

List of Typical Skills For a Content Marketing Specialist Resume


Skills For Digital Content Marketing Specialist Resume

  • Proven writing experience in digital marketing and technical B2B content—online advertising and email writing experience is required
  • Strong writing, storytelling, and editing skills
  • Good communications, presentation and planning skills
  • Proven organizational skills; ability to manage multiple projects with tight deadlines​
  • Effective communication & presentation skills, with the ability to explain complex situations in clear terms to management and large groups

Skills For Senior Content Marketing Specialist Resume

  • Strong skills in all types of writing and editing, including producing digital and print content
  • Excellent copywriting capability, including written and verbal communication skills
  • Project management skills and understanding of how to manage the multiple stakeholder priorities within a complex environment
  • Strong leadership, creativity, and planning/execution skills
  • Demonstrated skills with Adobe Creative Suite, photography, and video editing
  • Impeccable eye for detail, strong organization skills, and ability to meet deadlines
  • Self motivated, with strong organizational and analytic skills

Skills For Content Marketing Specialist Mat-leave Resume

  • Equally strong communication skills interfacing with subject matter experts to produce articles and white papers
  • Exemplary English writing and editing skills
  • Proven experience working in a metrics-driven marketing environment, and comfort with analytics that provide insight and accountability to content
  • Work effectively within a fast-paced, complex matrix, changing environment
  • Proficient time management and multitasking skills
  • Make effective decisions and set priorities according to the needs of the organization
  • Proven experience developing content/communication strategy to meet business objectives
  • Expert writing and communications skills
  • Demonstrated experience creating visual content, whether that is original photography, basic graphic and web design, or shooting and editing video

Skills For CRM Content Marketing Specialist Resume

  • Experience defining and implementing voice and tone guidelines, style guides and writing processes that improve content quality and improve client experience
  • Demonstrated experience utilizing a Content Management System or using HTML and CSS
  • Research skills and general understanding of compliance and regulatory topics
  • Demonstrated pattern of initiative; self-directed, independent worker, with experience in strategic risk taking
  • Demonstrated knowledge and skill in content creation for digital marketing and traditional media
  • Five years of editorial or production management experience and experience making deadline decisions
  • Project management and organizational skills required to construct and maintain a library of marketing and sales content
  • Demonstrated experience with market analysis, web analytics, and/or evaluation of communication metrics

Skills For Writer & Content Marketing Specialist Resume

  • Demonstrated strong analytical and technical aptitude
  • Well-developed written and verbal communication skills with a technology aptitude to understand and write about complex ideas and solutions
  • Exceptional written, verbal and interpersonal communications skills and an ability to work collaboratively with diverse teams
  • Strong sense of good storytelling, ability to articulate value proposition and content objectives to writers
  • An astute attention to detail and exceptional organization skills
  • Intermediate layout and typography skills
  • Proficiency computer and technology skills
  • Copywriting and editing experience across a variety of content media

Skills For Spanish Content Marketing Specialist Resume

  • Writing samples demonstrating effective, brand-sensitive marketing communications required
  • Experience selecting and managing digital/emarketing/web copywriting support vendors
  • Experience in creating and managing clients’ editorial calendars and blogging
  • Experience writing for a variety of channels including email, social media, print advertising and blog
  • Experience delivering compelling content over multiple/various channels

Skills For Event Content Marketing Specialist Resume

  • Experience in B2B copywriting, including case studies and whitepapers
  • Past experience producing content and building audiences on the web specifically
  • Experience researching and reporting on relevant trends/best practices to identify opportunities for new or improved content
  • B2B client content marketing role or agency account management experience
  • Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, video, LinkedIn, Facebook, Twitter, etc.)
  • Experience analyzing content performance
  • This is not an entry-level position. At least one to three years of professional experience in marketing or editorial required
  • Demonstrated ability to adapt writing style for different audiences and channels

Skills For Houzz Content Marketing Specialist Resume

  • Experience maintaining an active blog
  • Experience in marketing, journalism or related field
  • Experience writing to varied audiences and mediums
  • Experience with content development and publishing
  • Experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, WeChat, etc.)
  • Experience with SEO/SEM strategies and tactics
  • Obtains compliance and legal approvals prior to publication of customer-facing content
  • Demonstrated thought leadership, intellectual rigor and curiosity

Skills For Product Content Marketing Specialist Resume

  • Content Marketing experience or an editorial or related function
  • Strong knowledge of content marketing concepts/processes
  • Good understanding of SEO, the blogosphere and social media as it relates to content
  • Strong team player, leader, self-starter and positive catalyst
  • Experience in the e-commerce industry
  • Experience writing marketing copy, blogging, or otherwise writing for the web or news sources
  • Capable of developing highly effective, targeted marketing copy for a variety of audiences and marketing channels
  • Books, reading, publishing new media editing experience

Skills For Technical Content Marketing Specialist Resume

  • B2B marketing experience in software / high tech industry developing innovative content marketing programs targeted to the healthcare vertical
  • Experience analyzing data, establishing metrics, and reporting results to measure success
  • Five years of experience in creative writing, multimedia production and video editing, and Search Engine Optimization (SEO) in a marketing capacity
  • Has personally led the development of a company's content marketing strategy, with specific experience in driving actual, measurable business results
  • Work experience as a copywriter or marketing communications specialist (with a heavy focus on writing), or other similar role
  • Experience in content writing and marketing communications, preferably in a technology or B2B environment
  • B2B content marketing, marcomm and/or inbound marketing experience
  • One year of professional experience in copywriting, market research or content role at an agency or in-house marketing department

List of Typical Responsibilities For a Content Marketing Specialist Resume


Responsibilities For Digital Content Marketing Specialist Resume

  • Excellent writing skills. Proven capabilities in executing on social content creation, editing, publishing and reporting
  • Excellent research, writing and editing skills, with professional examples to back it up
  • Excellent writing skills that reflect an ability to clarify and simplify complicated issues
  • Demonstrated ability to communicate effectively with multiple levels of the firm
  • Excellent interpersonal and client focused skills – interacts well with all levels of staff and partners with a positive and enthusiastic attitude
  • Strong ability to collaborate and work effectively as part of team
  • Good analytical skills and an inquisitive nature

Responsibilities For Senior Content Marketing Specialist Resume

  • Proven track record of producing effective campaign materials
  • Basic understanding of SEO and how to effectively integrate it into content
  • Demonstrate solid understanding in marketing concepts and best practices
  • Demonstrated experience using Google Analytics
  • Sound news judgment and critical thinking skills
  • Content marketing and social media experience with a focus on driving organic growth with a portfolio of successful marketing campaigns
  • Hands-on experience on adapting/modifying creative using tools like Adobe creative cloud (Photoshop & InDesign)

Responsibilities For Content Marketing Specialist Mat-leave Resume

  • Professional writing; technology writing experience is desired
  • Experience developing customer-facing content
  • Whitepaper/Case Study writing/editing experience
  • Experience with content marketing tools and inbound marketing best practices
  • Experience working with external people to co-create content

Responsibilities For CRM Content Marketing Specialist Resume

  • Attention to detail; proven ability to multi-task in a dynamic and fast-changing environment
  • Writes effective, engaging copy that resonates with targeted audiences
  • Content marketing experience in an agency environment required
  • Three or more years of in-house or agency experience managing social media channels and paid campaigns on social media networks
  • Experience with Wordpress or other blogging platforms
  • A good balance of a creative spirit and an analytical mind

Responsibilities For Writer & Content Marketing Specialist Resume

  • Track, where applicable, the effectiveness of content to see where changes are required mid-campaign or afterward
  • Experience at a subscription-based company
  • Experience in marketing communications
  • Experience with managing social media
  • Moderate amount of travel required to build and maintain strong relationships with third parties for cohesive brand deployment
  • Experience in creating engaging content and creative marketing measures for digital channels such as blogs, social media and video platforms
  • Experience in storytelling in a variety of formats and an understanding of how to create content that draws an audience
  • Social media, content marketing and/or editorial experience
  • Experience with SEO and content to drive consumers to a website

Responsibilities For Spanish Content Marketing Specialist Resume

  • Developing and maintaining marketing campaigns and initiatives in relation to marketing automation, account-based marketing and inbound marketing
  • Planning and implementing content journeys for various marketing campaigns, incl. e-mail journeys
  • Spearheading the creation of compelling content and assets to engage prospects and build a pipeline by informing our audience
  • Driving our social media strategy and further developing the global Danfoss Drives social media channels
  • Providing input to and participating in agency briefings

Responsibilities For Event Content Marketing Specialist Resume

  • Messaging for conference displays and supporting materials
  • Researching and writing blogs
  • Maintaining editorial standards by passing all content through established quality control process
  • Working in a team environment and collaborating on content ideas and goals
  • Marketing and Communication understanding of professional services industry – specifically A/E/C industry
  • Ongoing content collection and writing for online quarterly community update
  • Planning concepts and campaigns based on insight (data-based decisions and ROMI)
  • Writing content samples are required
  • Working with thought leaders, subject matter experts, and leadership to execute a content strategy designed to help reach relevant audiences

Responsibilities For Houzz Content Marketing Specialist Resume

  • Monitoring social properties
  • Working knowledge of core SEO concepts
  • Conducting keyword research
  • Ongoing development of website content along with web maintenance and management through CMS and collaboration with website company
  • Implementing search engine optimization recommendations in content management systems
  • Using analytics programs to show the benefits of SEO campaigns to customers, and interpret that data to help clients understand the value of SEO
  • Working with business to ensure their local listings are consistent and optimized
  • Emerging knowledge of social media best practices, trends, and new platforms
  • Working with clients thought leaders, subject matter experts, and leadership to execute a content strategy designed to help reach relevant audiences

Responsibilities For Product Content Marketing Specialist Resume

  • Conducting analytical projects to improve content marketing strategies/tactics
  • Owning social channels for content distribution
  • Manage specific Online Marketing Campaigns including evening auctions and new member onboarding from concept through completion
  • Support demand gen and product marketing team members with editing, copywriting and proofreading
  • Assist in proofing and writing content for digital marketing campaigns including but not limited to: emails, digital ads, print collateral, and website content
  • Develop a cataloguing convention for organizing material, based on an existing convention that needs to be revised and extended
  • Support the marketing team with project management and copywriting for events, including breakfast seminar and trade shows

Responsibilities For Technical Content Marketing Specialist Resume

  • Execute content strategy for multi-channel marketing campaigns including print, email, websites, blog posts, social posts, social ads and digital marketing
  • Keep current with the marketing / marketing technology industry, including influencers and trends
  • Pinch hit in support of the full marketing team, including demand gen, product marketing, social media, events, and PR
  • Compliment, grow, and evolve existing creative campaigns with compelling, engaging content for owned media, paid media, and customer communications
  • Develop and oversee a marketing content calendar in concert with existing campaign delivery schedule and overall marketing calendar

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