Content Marketer Resume Sample

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Zita Kuhn
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Work Experience


Senior Digital Content Marketer
04/2018 - PRESENT
Detroit, MI
  • Defining and providing guidance to other marketers on content strategy, priorities, and planning across the portfolio of the team’s deliverables
  • Defines the content subject and type required to move the target buyer through the buyer’s journey. Designs buyer journeys and content narratives for new, cross sell, up sell and loyalty/retention buyer types which set the framework for campaign execution
  • Creates and maintains the ‘digital property map’ to understand each digital site (ours and 3rd party). Overlays the buyer’s journey onto that digital experience, as well as the content required for each ‘property’. Works with performance marketing to ensure content is published to all sites quickly and that it is continually maintained
  • Experience in marketing to any industry is required
  • Good strategic planning and project management skills to drive a steady stream of content
  • Communications – able to work in a matrixed organization with related marketing roles, as well as sales and offering management roles, as required
  • Providing executive level audience with helpful content that’s aligned with their needs and Fortna’s interests
  • Consult client stakeholders and internal partners to understand client business goals, brand differentiators, target audiences, and tone and voice.Research and write content that complies with internal best practices, industry standards and corporate policies
  • Edit or revise content based on internal or external feedback.Accountable for meeting established deliverables and quality expectations
Content Marketer
03/2014 - 11/2017
New York, NY
  • Works in multiple processes or on multiple projects at a time. Write compelling content consistent with the customers practice area and geographic location. Understand and uses performance measures to refine and improve writing performance
  • Work as part of a team, completing varied work assignments and collaborating with others as required. Regularly communicate and share knowledge, including lateral and upward communication of work status
  • Maintain proficiency in company business systems including writing and tracking software.Participate in team and cross-functional initiatives related to the improvement of product, process and writing best practices
  • Author and ghost write blogs, PRs, whitepapers and other written articles promoting IVG products and services in the market
  • Review content and form a central point of co-ordination for all written marketing material created within IVG, ensuring a high standard of written language throughout
  • Create and review high quality presentations from internal and external sources for use by other IVG and ARM colleagues, including external high profile product launches
  • Distil complex technical language and content into a compelling story for a wider audience
Full-stack Content Marketer
05/2008 - 09/2013
Phoenix, AZ
  • General business or related experience
  • Research and write content that complies with internal best practices, industry standards and corporate policies.Edit or revise content based on internal or external feedback
  • Regularly communicate and share knowledge, including lateral and upward communication of work status. Understand and creatively implement holistic client marketing strategy in regards to content mediums. Maintain proficiency in company business systems including writing and tracking software
  • Content Creation Models
  • Communicate the value proposition of Neopost in the market, leveraging all resources available to increase brand awareness, generate demand and position Neopost as industry thought leaders
  • Generate and update marketing content required to support Lead Generation and Sales
  • Interact with the suppliers as required to achieve the targeted volume of quality leads per month

Education


Bluffton University
2002 - 2007
Bachelor's Degree in Marketing

Professional Skills


  • Strong copywriting skills and interpersonal skills
  • Exceptionally strong English language comprehension with excellent copywriting skills
  • Excellent time management skills with an eye for detail and forward thinking mind set
  • Excellent presentation skills at multiple levels of the organisation
  • Excellent analytical skills to analyse data, content and channel performance and recommend improvements
  • Exceptional oral and written communication skills, including editing and proofing
  • Experience of developing customer insight and improving customer experience

How to write Content Marketer Resume

Content Marketer role is responsible for english, research, design, editing, copywriting, digital, wireless, planning, reporting, insurance.
To write great resume for content marketer job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Content Marketer Resume

The section contact information is important in your content marketer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Content Marketer Resume

The section work experience is an essential part of your content marketer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous content marketer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular content marketer position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Content Marketer resume experience can include:

  • Proven track record working under tight deadlines, and prioritizing across multiple projects and meeting budget requirements
  • Exemplary copywriting and editing skills
  • Prior experience with the tools we use to power our marketing efforts: Marketo, Wordpress, Salesforce, Webex and Google Analytics
  • Total professional experience including significant experience as either a writer or content strategist
  • Using data to measure and learn from the effectiveness of your work on an ongoing basis
  • Hardworking, dedicated individual with a real sense of humor and fun! Strong team player and ready to roll up your sleeves

Education on a Content Marketer Resume

Make sure to make education a priority on your content marketer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your content marketer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Content Marketer Resume

When listing skills on your content marketer resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical content marketer skills:

  • Charisma - Great networking skills (in person/phone and online) and organizational skills to effectively use a CRM
  • Solid experience in developing strategic frameworks and processes, and creating highly effective strategic and tactical content
  • Very strong writing skills required – frequent writing is a requirement
  • Excellent communication and writing skills in Dutch in addition to English
  • Excellent communication skills - The ability to write quickly and persuasively when working with complex source material
  • Experience in copywriting and editing business-to-business marketing materials, with a demonstrated ability to develop messaging that moves people to action

List of Typical Experience For a Content Marketer Resume

1

Experience For Digital Content Marketer Resume

  • Strong communication skills to effectively collaborate and develop ideas with content contributors and to get buy-in for campaigns
  • Develops job-specific skills and learns company policies and procedures to effectively complete standard assignments
  • A strong grasp of content marketing fundamentals, an understanding of effective copywriting techniques, and the ability to write irresistible headlines
  • Demonstrated ability to collaborate with marketing and business teams including product management, sales, tech sales, engineering
  • Content marketing, editorial, social media and email marketing experience
  • Proven track record of efficient articles, white papers, newsletter
  • Management experience to work with any necessary consultants/partners including copywriters, designers, videographers and external content contributors
2

Experience For Full-stack Content Marketer Resume

  • Developing and maintaining relationships with editors, journalists, bloggers, etc
  • Editing capabilities (HTML, CMS, Adobe Creative Cloud, Video)
  • Building targeted, well-researched contact lists of editors, journalists, bloggers, etc
  • Working with the content team to determine the primary objective for new content based on detailed research
  • Working with designers and copywriters to create high-quality web content
  • Writing persuasive pitches to send to editors, journalists, bloggers, etc
  • Gathering data and analytic reporting to measure particular content and marketing goals and make recommendations based on those results
3

Experience For Senior Digital Content Marketer Resume

  • Working knowledge of Microsoft Office tools and video editing tools
  • Up to date understanding of web trends, direct marketing trends, consumer psychology and other marketing best practices
  • Have industry knowledge across social media, marketing/advertising, news/publishing and media
  • Highly collaborative in nature and enjoy working with and developing editorial pieces with team members on a daily basis
  • Support the Marketing Communications Manager in meeting key performance indicators (KPIs) that reflect the objectives of the organization
4

Experience For BB Content Marketer Resume

  • Manage marketing campaigns and initiatives to target potential prospects through search engine marketing and social media ads
  • Liaise with vendors as required including content creators, videographers, photographers, graphic designers and digital marketing agencies
  • Not scared of crafting long-form resources, video scripts, or landing pages
  • Drive projects including time to market and budget
  • Business to Business Marketing
  • On a significant basis, pitching to editors, journalists, bloggers, etc
  • Localize global content for key Asia Pacific markets including Singapore, China, Australia and India, and co-ordinate translations when required
  • Develop an in depth understanding of the target audience and behaviours and ensure content strategies and plans are aligned to targeted demographics
5

Experience For Commercial S&P Content Marketer Resume

  • Create white papers, case studies, testimonials, infographics, videos, etc..
  • Organize and deliver web conferences for the Neopost business community
  • Develop alliances with partners to enhance our presence/visibility in the low volume segment
  • Create and maintain the Content Calendar
  • Develop relationships with content experts within and outside of Neopost in order to stay on top of industry trends
  • Familiar with email platforms
  • BA in English, Journalism, Communications or similar field
  • Creative and innovative with the ability to generate new ideas on your own
  • Identifying future content opportunities using relationships with editors, journalists, bloggers, etc, editorial calendars, mediagenic topics, and in-depth research into time tracking related topics
6

Experience For Webshop Content Marketer Resume

  • Primarily generates new content for assigned web site areas to provide product, service and relevant financial tips/information that helps people successfully select Intuit products that are right for them
  • Proofreads and provides light copy editing for assigned sections of the site for compliance with legal, style, and other corporate standards
  • Collects content for product and service feature information, making sure that information is relevant to the specific feature and not redundant
  • Develop and establish a process from concept development to collaboration with key content contributors to measurement of content performance to continuously iterate and improve effectiveness of content pieces
  • Ensure messaging is always consistent in voice and on-brand
7

Experience For Watson Iot-content Marketer Resume

  • Build and manage a yearly content/editorial calendar with periodic deadlines and campaigns
  • Continuously brainstorm creative editorial and content ideas, establish a plan and execute them
  • Identify relevant topics and write and produce blog posts, thought leadership pieces, whitepapers, guides, reports and articles
  • Drive content syndication and develop partnerships with publishers
  • Research industry-related topics and manage the production of multimedia content to enhance better SEO traffic
  • Ensure content is consistent with the organization’s brand, style, tone and key messaging including blog posts, website copy, videos, newsletters, case studies, research reports, eDMs, social media posts
  • Prepare well-written drafts, proof-read and edit content
  • Manage the distribution of content through blogs, social media platforms, and other communication channels; work with the Digital Marketing Designer to upload content to the website and create email campaigns
  • Track and evaluate the effectiveness of digital marketing tactics
8

Experience For Content Marketer / Writer, Medium.com Resume

  • A solid understanding of SEO and know how to create content that ranks well in search engines
  • A/B test email marketing campaigns and paid media campaigns
  • Increase our social media following in key markets in Asia Pacific and boost post engagement
  • Collaborate with other members of the regional and global marketing, external communications and sales teams to brainstorm and develop plans
  • Research trends and keep the company at the forefront of new developments in digital marketing and communications
  • A passion for online marketing, commerce and entrepreneurship
  • A lifelong passion for learning
  • Handles or assists in the creation of content marketing materials, media and other communications assets to drive awareness for the FindLaw brand
9

Experience For Watson IoT Content Marketer Resume

  • Contributes ideas, researches topics and develops relevant content to support the LawyerMarketing.com editorial calendar
  • Has deep knowledge of principles and methods of content marketing
  • Support with the creation of content for regional internal communications
  • Analyze the efficacy of ad and content efforts and develop KPI’s and a strategy for growth
  • Creates keyword-optimized content for organic search visibility
10

Experience For Content Marketer Resume

  • Collaborate across multiple teams and experts to ensure development of a complete library of assets with the right mix of content types based on customer/buyer journey and personas
  • Simultaneously act as writer, editor, producer, and publisher to create engaging content across channels (digital, social media, email, etc.)
  • Develop and executes project management plans to ensure content is delivered on time, on budget, and on specification
  • Plan content calendar along with social media and program manager teammates; create editorial verticals and series that engage and grow our audience
  • Manage projects with internal resources and external agencies

List of Typical Skills For a Content Marketer Resume

1

Skills For Digital Content Marketer Resume

  • High level emotional intelligence skills - Love talking to people over the phone and connecting with prospects quickly to close deals
  • Utilize design skills when needed for various tactics
  • Strong experience in content management tools
  • Exhibits exceptional communications skills, particularly written communication and design
  • Works professionally and effectively with a wide array of individuals in a fast-paced, dynamic environment
  • Is flexible and able to adapt to business requirements. Possess high level of personal initiative, accountability and follow-through skills
2

Skills For Full-stack Content Marketer Resume

  • Experience in developing marketing initiatives, including live events, blog content, whitepapers, webinars, social media engagement, and other channels
  • Experience working in marketing communications or other outbound marketing areas
  • Experience directly creating & project managing vendors for sales & marketing content creation
  • Experience of managing a complex range of stakeholders and working as part of an integrated marketing team
  • Experience working closely with planning and creative functions to deliver amazing content
3

Skills For Senior Digital Content Marketer Resume

  • Demonstrated proficiency implementing inbound and content marketing strategies
  • Hands-on experience with cutting-edge content marketing strategies, tools, technologies and performance metrics
  • Positive attitude, open and inspiring personality, strong in building relationships
  • Editorial expertise - A good instinct for what writers and editors are looking for when creating content for their readers
  • Marketing experience, ideally coming from a content focused role
  • Significant, focused experience in professional writing for search engine optimization, including formal and informal styles
4

Skills For BB Content Marketer Resume

  • Experience in content and digital marketing and creating year round engagement strategies
  • Work with both internal and external resources to develop assets and execute campaigns that are on brand, inspiring, beautiful, consistent and effective
  • Solid understanding of mobile environment (not mobile app)
  • Excellent knowledge of digital marketing, platforms and tools (e.g. SEO, Google Analytics)
  • Basic design experience on editing software i.e PhotoShop, Canva, Illustrator
  • Experienced in business writing (blogs, articles, press releases, case studies, etc.)
  • Superior ability to communicate and build consensus, prioritize & manage work to critical timelines
5

Skills For Commercial S&P Content Marketer Resume

  • Demonstrated success in a large multi-channel organization and/or agency
  • Strong knowledge of Query and JavaScript
  • Excellent proficiency in Microsoft PowerPoint
  • Prioritize & meet deadlines
  • Ensuring a high quality of work according to brand guidelines, key messaging and team ambitions
  • Working knowledge of:Legal concepts and terminologyAP style / standard rules for grammar, punctuation and spelling
6

Skills For Webshop Content Marketer Resume

  • Reporting to the Marketing Manager – manage the weekly social calendar for TPUB’s various stores and partnerships where there is a social media presence
  • Writing copy for e-commerce webpages, campaign pages and newsletters
  • Managing SEO content optimizations for web- and product pages
  • Optimizing product content for purchase phase in consumer decision journey
  • Evaluating impact of content for further improvements
  • Working knowledge of conversion optimisation principles
  • Identifying up-sell and cross-sell opportunities through media
7

Skills For Watson Iot-content Marketer Resume

  • Leveraging content for business growth
  • Editing a website or publication
  • Distilling complex concepts into simple, digestible messages and communications assets
  • Hustle - A clever and resourceful approach to facing challenges, overcoming barriers, improving processes and finding success in unique and innovative ways
  • Management and coordination of event onsite content including managing onsite broadcasting, social content, speaker interviews, etc
8

Skills For Content Marketer / Writer, Medium.com Resume

  • Digital marketing: in depth understanding of SEO, Google analytics, working with paid search
  • Knowledge of data science and machine learning, having practiced agile marketing, and ability to produce video
  • Become the trusted Brand advisor for all China marketing functions by closely cooperating with the Corp. Brand & Studio teams
  • In depth understanding of SEO, Google analytics, working with paid search
  • Goal oriented - unwavering passion to meet and exceed goals without compromising quality
  • Basic understanding of content marketing and demand generation concepts
9

Skills For Watson IoT Content Marketer Resume

  • Report to the Marketing Manager and Director of Marketing & Corp Development, and collaborate with broader team to create content for a variety of campaigns
  • Collaborate across the marketing team to develop and optimize short-form and long-form marketing content to reach specific customer, industries and audiences
  • Influence marketing program plans, including promotional tactics and copy, to enhance the reach and visibility of all created assets
  • Proactively seek examples, insights, and data which furthers understanding of how to tune assets to ensure they produce the metrics we are looking to achieve
  • The primary need is to help develop on brand design & messaging solutions for web and campaign content
  • Support the head of Greater China marketing to deliver locally relevant marketing programs via multiple routes to market – web, phone, resellers, solution partners as well as enterprise sales
10

Skills For Content Marketer Resume

  • The ability to challenge yourself and perfect your content marketing knowledge and skills
  • Respond to shifting workloads, multiple priorities and tasks
  • Build and maintain strong working relationships with internal and external partners
  • Proven ability to develop a brand through content, both in terms of awareness and positioning
  • Demonstrable experience with high quality, logical and creative writing (could include university)

List of Typical Responsibilities For a Content Marketer Resume

1

Responsibilities For Digital Content Marketer Resume

  • Excellent collaborator; builds effective relationships in large, complex
  • Leverage SEO insights to attract prospects and customers to relevant, timely and evidence-based content to help move them through the sales funnel
  • Basic understanding of Fortna’s products and services
  • Relevant writing samples are required for consideration
  • A creative and curious mindset and willing to learn
  • Ensure integration of content activities within traditional marketing campaigns
  • Broad familiarity with all of Microsoft’s major enterprise business areas, as well as with field roles, responsibilities, and organizational structures
2

Responsibilities For Full-stack Content Marketer Resume

  • The ability to understand and reshape complex content
  • Deep knowledge of the life sciences space is required
  • Sales mentality - An extroverted, optimistic personality with a determined, sales-oriented mindset who is not deterred by continual monitoring and measuring the quantity and quality of efforts
  • Grit - The desire to reach out to people directly and be able to handle rejection
  • Self-motivation - The ability to work without constant attention or affirmation and to proactively offer new ideas for content based on thorough research
  • Analytical - The ability to think about the goals, strategy, and performance at every stage of a project
  • A successful SaaS company
  • Small business challenges and the tech solutions that solve them
3

Responsibilities For Senior Digital Content Marketer Resume

  • Light copy for web components - button labels, headlines, bulleted copy, body copy
  • Light copy for web pages
  • Proofread and light copy edited content
  • Identify, communicate, and escalate project risks, issues, dependencies and metrics across a cross-functional project team
  • Track and report on key performance metrics of campaigns to various stakeholders
  • Driven, detail-oriented and calm under pressure
  • Manage all content for the team by maintaining and tracking performance of the asset inventory, project managing assets from inception to distribution. Includes agency management, budget allocation, SME curation, publishing assets into the campaign and the appropriate IBM tracking systems
4

Responsibilities For BB Content Marketer Resume

  • Understand and contribute to the definition of target buyers and relevant cohorts (personas) for each target role with the product marketing managers. Apply persona-based buyer insights to design customer engagement experiences
  • Define the content subject and type required to move the target buyer through the buyer’s journey. Designs buyer journeys and content narratives for new, cross sell, up sell and loyalty/retention buyer types, within the campaign framework
  • Overlay the buyer’s journey onto their digital experience and works with campaign and digital managers to ensure content is published to all sites quickly and is continually maintained
  • Create derivative messaging and content from the core product messages. Examples of derivative messaging include: web copy, e-books, slideshares, presentations, search engine optimization terms and web copy, social media blogs, tweets, and other content to be used in social media tactics
  • Track asset performance with regular reporting and data to understand the effectiveness of marketing campaigns, assets, and messages, and modifies the strategy based upon results
  • Experience in social media management tools
  • Define the messaging and search terms for search engine optimization, working with the campaign team to execute that strategy, as well as monitor web metrics
  • Collaborate with the team to manage the budget for content creation and work with marketing agencies to ensure on-time project delivery
5

Responsibilities For Commercial S&P Content Marketer Resume

  • Work with the digital and social teams to execute social media tactics, including writing and publishing blogs and tweets, identifying target social venues to place content, and push out pre-built content to a thought leader distribution list
  • Reports to the Content Marketing Director on asset progress
  • Seeks feedback from Content Marketing Ops on pieces produced
  • Superb working knowledge of HTML and CSS
  • Thorough understanding of email development and industry standard
6

Responsibilities For Webshop Content Marketer Resume

  • Talent for spotting content generation opportunities and an eye for the original
  • Ensure that all content requests integrate with the BPM brand and marketing strategy
  • Collaborate with graphic designers and marketing researchers to increase client engagement
  • Works closely with Content Producers to ensure adherence to timeline
  • Works with Solution Marketer to determine Campaign Assets and Topics
7

Responsibilities For Watson Iot-content Marketer Resume

  • Expert knowledge on Adobe Creative Suite (Photoshop, Dreamweaver)
  • Company Sponsored Affinity Groups
  • Sharp attention to execution, detail, deadlines and process
  • Proven track record for developing and delivering innovative digital content, experience managing social media and online communities and campaigns, and technical expertise in managing digital platforms
  • Passion for communication and technologically adept with regards to digital channels, social media, website and trends
  • Work with team and external vendors to ensure content is on-brand, with a consistent style, quality and tone, and optimized for search and social promotion
  • The ability to be a part of a highly motivated, fun and passionate team
  • The ability to define and reinvent the financial digital space
8

Responsibilities For Content Marketer / Writer, Medium.com Resume

  • Create and deliver a digital content and social strategy and plan that drives brand awareness, engagement and conversion within our key customer groups
  • Leverage market data to develop content themes and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
  • Manage day-to-day creation of compelling, relevant and digital content, by contributing to writing content or editing contributions from internal or external sources
  • Selection of appropriate digital channels to amplify content – including social (organic and paid), PPC, email and other digital channels
  • Create and implement strategies to secure and manage influencer partnerships and content relationships to increase reach and ensure high calibre community content quality
9

Responsibilities For Watson IoT Content Marketer Resume

  • Develop content assets to generate leads for sponsors and/or exhibitors and attendee registrations across enterprise, IT and channel events
  • Generate engagement that leads to increased revenue conversion for Informa through analysis of content initiatives to create the campaign that drives the greatest results
  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, video, print and in-person
  • Work as part of an internal KNect365 content community, sharing best practices and learnings on new media efforts, analytical reporting, campaign briefs, and customer insights
  • Skilled, persuasive communicator
  • Proven ability to project manage, multi-task, and publish content with many projects in motion and multiple stakeholders and SME’s
  • Number two worldwide in mail processing solutions
10

Responsibilities For Content Marketer Resume

  • As a writer/storyteller demonstrating relevant success
  • An increase in defined customer engagement
  • Language: English speaker
  • Number one in Europe
  • More than 4,500 staff in 13 countries (Austria, Belgium, Canada, France, Germany, Ireland, Italy, Japan, Netherlands, Norway, Spain, UK, USA)
  • More than a million customers
  • Products sold in more than 90 countries around the world
  • Revenues in excess of one billion

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